CN114205323A - Sports message pushing processing method and system - Google Patents
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Abstract
The invention discloses a method for pushing and processing sports messages, which comprises the following steps: s10, push preparation, namely performing parameter matching according to a request of a push service, and checking and sorting pushed data; s20, pushing deployment, namely analyzing parameters, configuring a pushing style, and pushing a document and a pushing priority; s30, push analysis, namely analyzing a content tag of the current push service, and analyzing a user by combining with the user data content to obtain the user needing to be pushed; s40, pushing integration, namely acquiring equipment to be pushed of a user needing pushing, checking whether the user equipment is in an abnormal state or not, judging whether a corresponding pushing service is available or not, and moving out of a pushing range for the abnormal equipment; and S50, pushing processing is carried out, and a pushing task is executed. The invention also discloses a system for pushing and processing the sports message. The invention can effectively and accurately push the user according to the personalized customized information of the user.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method for pushing and processing sports messages.
Background
With the continuous development of internet technology, especially the rapid development of mobile internet, a great convenience condition is provided for the information-based life of people, but the sudden and violent progress of internet information leads the data volume of network information to be increased rapidly, people are more and more urgent to hope that information concerned by people can be found out from numerous and complicated network data, and with the diversification of sports events and the diversification of sports user groups, higher requirements are provided for content push service.
The push system facing the mobile terminal is used as an important information service tool in mobile internet service, has important functions in various aspects such as advertisement push, personalized service customization, network communication service, operator value-added service and the like, and meanwhile, a service platform needing mobile network environment support such as Internet of vehicles, Internet of things and the like is inevitably required to be supported by the push system in future development, so that the message push system facing the mobile terminal is an infrastructure and has great design and research values.
While various pushing technologies are developed rapidly abroad, the domestic pushing technical field is gradually expanded. From 2010, third-party push entrepreneurship companies such as butterfly, Yunba and the like appear in succession, the push technology is taken as the core service of the company, then the domestic big company gradually pays attention to the push technology, pushes out a push system carried on a platform of the company, such as hundred-degree cloud push, and provides a one-stop APP information push platform; the pigeon serving as a carrier in Tencent can be pushed and arrive in real time and can be subjected to data tracking display; the Ali unites with other manufacturers to form an industry service interface, and the industry service interface comprises services such as pushing and the like. Each push platform is gradually commercialized and provides a convenient push service for developers.
According to the current exploration research on the push technology, most push technologies cannot perfectly meet various push environments, one type of push technology only supports a single mobile terminal on the market, such as a WebSocket-based service push technology, and the core point is an improvement on the push information applied to the traditional web end; the core point of the Android-based push technology is that the push function on an Android system is analyzed; the other type is the support of a single push protocol, such as the design and implementation of a push system in a mobile environment based on an XMPP protocol, and mainly uses a TCP protocol for a communication transport layer thereof to complete the whole message push based on the XMPP protocol; based on the design and implementation of a long-connection-based mobile terminal message pushing system, a transmission layer still completes the message pushing function through a TCP protocol. In addition, in the aspect of model research of the message pushing system, related design research is less, and most models are established under specific scenes on the basis of basic requirements of message pushing, for example, pushing models and systems designed for individuation of agricultural scientific and technological information services are mainly used for establishing models for users based on interests in the field of agricultural scientific and technological information and carrying out individualized message pushing on the users according to the models; research on a Web client geospatial data push model, wherein the message push model aims at pushing geospatial data on a Web client
The current situation of the push system at home and abroad is integrated, the existing push system is deeply analyzed and researched, and the existing push system is summarized from the aspects of a mobile push protocol, a push technology, the type of a mobile terminal and the like:
in the aspect of mobile push protocols, most companies have their own private confidential push protocols, and currently, the mobile push modified version of mqtt (message Queuing technical transport) protocol and xmpp (extensible Messaging and Presence protocol) protocol pushed by Jabber, which are pushed by IBM, can be queried.
(2) In the aspect of push technology, the industry mainly uses or is using the push technology under the following mobile networks: the short message Push (SMS Push) refers to pushing the mobile terminal to the accessed operator network in a short message manner depending on the operator network, and the scheme is reliable, but has the disadvantages of payment, limited Push content, poor application interaction experience, inapplicability to the mobile terminal of the non-operator network, and the like; polling pull (Polling), which specifies a timed Polling pull-out message mechanism, and has the problems that power is saved when the Polling frequency is low, but the real-time performance cannot be ensured, the Polling frequency is high, the real-time performance can be ensured, but the power consumption is very high; the IP Push (IP Push) refers to TCP/IP long connection maintaining Push or UDP/IP best effort Push, and the mainstream scheme is to maintain a TCP long connection link of an operator by using a heartbeat mechanism to ensure reliability, order and real-time performance of Push. C2DM, APNs, BES, MPNS, WebSocket, HTTP long connection and other mobile push technologies are all designed based on TCP long connection. Most gateways in mobile operator networks regularly check the link and will be recycled when the link is idle for more than 4-5 minutes, so that a small amount of data needs to be passed through the link during this interval to keep the link unrecycled.
(3) The type of the mobile terminal is mainly divided into two types, namely Android and iOS, and the Android device type is oriented to the problem that the C2DM push system of Google cannot be directly used due to the network environment of the domestic operator, but the domestic third-party push system has the following defects: the limitation problem is more, such as the pushing times, the number of clients, the pushing content and the like, and the limitation is removed and the payment is needed; the data security problem, the data of many pushers need to be kept secret, and the data are not suitable for being pushed by a third-party server; stability problems, stability, reliability, real-time nature of third party services remain questionable. The pushing technology facing the iOS mobile terminal is mainly based on Apple APNs, because the iOS system does not allow the application to carry out network communication in the background, the domestic third-party pushing service providers mentioned in the previous chapter also integrate the pushing service facing the iOS equipment developed based on APNs in order to unify the pushing system. Meanwhile, developers can develop pushing services facing the iOS device based on the use requirements of the APNs.
As mentioned above, in the aspect of the push technology of an open-source mobile terminal, there is no good framework at present, and it is well known that an AndoridPN push server is simplified from Openfire. AndoridPN customizes a modified XMPP protocol aiming at a mobile push scene based on XML, and the complex protocol causes low cost flow, bandwidth, memory, electricity and concurrency, so the method is not suitable for the requirement of mobile terminal-oriented push in a mobile network environment. Commercial products have the problems of incapability of ensuring data privacy, limited function expansion, limited value-added service charge, limited push content and the like, and open-source products have the problems of insufficient support terminal types, low concurrency, insufficient reliability and the like.
Needless to say, timeliness is the basis of content push service, and on the basis, personalization, precision and intellectualization can effectively improve the use experience of a user and improve the satisfaction degree of the content push service of the user team. If the user watches live competition, the contents of advance competition, head-start formation and the like are pushed to the user, so that the requirements of the user cannot be met, and the user feels dislike. In addition, pushing the content which is not concerned by the user is also one of the main reasons for reducing the satisfaction degree of the user, so the user can be better served by combining personalized, extremely fast and accurate intelligent content pushing service, the user is satisfied, and the user is retained. The push service combining multiple functions is to solve the problems of timeliness, and further deep services on accuracy and personalization. Therefore, the intelligent personalized content push service with extremely high speed and accuracy is a problem to be solved in the content recommendation service in the industry at present.
Disclosure of Invention
The invention aims to provide a sports message pushing processing method, which is used for effectively and accurately pushing a user according to personalized customized information of the user. In order to achieve the purpose, the invention adopts the following technical scheme:
the invention discloses a method for pushing and processing sports messages, which comprises the following steps:
s10, push preparation: and matching parameters according to the request of the pushing service, checking and sorting the pushed data, checking whether the parameters meet the specification or not, checking whether the parameters are lacked or not, and filtering unnecessary parameters.
S20, pushing deployment: analyzing the parameters integrated in the step S10, configuring a push style, a push file, and a push priority.
S30, push analysis: analyzing a content label of the current push service, and analyzing a user by combining with the user data content to obtain the user needing to be pushed;
s40, pushing and integrating: acquiring the device to be pushed of the user needing to be pushed obtained in step S30, checking whether the user device has an abnormal state, whether the corresponding push service is available, and moving out of the push range for the abnormal device.
S50, pushing: and executing the push task.
The parameters in step S10 include several types of push types, push sources, and push levels.
Wherein, the push type comprises: news information push, subscription message push, interactive message push, event moment push, event score push and system notification push.
Preferably, in step S30, the user data includes: analyzing several of interests, focusing on teams, recent browsing records, praise content, blacking information, commenting on content. The content labels of the push service comprise hot labels, team labels and city labels.
Preferably, in step S10, pre-push editing is performed on the unpublished push data, and in step S50, the edited push data is synchronously pushed to the user equipment within the push range at the first time.
Further, in step S50, the device delivery channels are first matched, then the devices are grouped according to the delivery channels, and after the grouping is completed, the multithreading requests delivery service, and pushing is performed; and adding the request exception information into exception monitoring.
Preferably, after the pushing is completed, the corresponding result is returned by analyzing and processing the returned result of the pushing.
The invention also discloses a sports message pushing and processing system which comprises a pushing management middle platform, a pushing request module, an abnormity monitoring module, a pushing sending module, a callback module, a data module, a pushing response module and a plurality of micro-servers. The push management console distributes push services acquired within a preset time to a plurality of micro-servers on average; the push request module receives a push service of a push management middle station to perform white list verification and signature verification and initiates a push request; the abnormity monitoring module monitors whether the business is abnormal in real time, synchronously records log information and returns a corresponding abnormity result in advance; the push issuing module is used for executing a push task and pushing a push message subjected to verification and abnormal monitoring to the micro server; the data module is used for storing and analyzing data; the callback module is used for receiving the pushed return result, and analyzing and processing the pushed return result; and the push response module is used for receiving the callback result and feeding the callback result back to the push management middle desk.
Due to the adoption of the method, the invention has the following beneficial effects:
1. the invention can effectively carry out accurate pushing and multi-channel processing on the user aiming at the personalized customized information of the user, can better process user groups of different systems, intelligently analyzes recent services and effectively screens potential user groups. The system greatly accelerates the data processing of pushing through the distributed pushing service management, effectively improves the real-time performance of the pushing service, improves the coverage of pushing groups through the integration of multiple pushing platforms, and can well meet the pushing requirements of users. The modularized and loose-coupling design mode can effectively save the maintenance cost.
2. Based on the interest of the sports users with abundant platforms, the system integrates user data and content labels of push services, and can push accurate and personalized contents at the first time of an event through a personalized, accurate and intelligent combined push system, so that the system can serve the sports users with huge platforms well, the users can acquire sports event information concerned by themselves at the first time, and the problem of personalized information push in a sports vertical information reading scene is solved better.
3. The invention adopts the RESTful API framework of HTTP/HTTPS to realize multi-protocol compatibility high-concurrency push messages and crowd division oriented, and provides intelligent, extremely rapid and accurate personalized content push service. The system of the invention unifies and standardizes the request information and the response information of the service, has clear architecture, is convenient for maintenance and management, and realizes unified management and distribution of the push service.
Drawings
FIG. 1 is a schematic flow diagram of the present invention.
FIG. 2 is a schematic diagram of the system of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood by those skilled in the art, the present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
As shown in fig. 1, the present invention discloses a method for pushing and processing a sports message, which comprises the following steps:
s10, push preparation
And matching parameters according to the request of the pushing service, checking and sorting the pushed data, checking whether the parameters meet the specification or not, checking whether the parameters are lacked or not, and filtering unnecessary parameters.
The parameters comprise push type, push source and push level.
The push types include: news information push, subscription message push, interactive message push, event moment push, event score push and system notification push.
The pushing sources are as follows: pushing by an administrator, wherein the pushing level is as follows: and importantly, the verification request parameters include corresponding titles, contents, pictures and the like, whether the pushing source is in a white list or not is verified, and the supplementary parameters pushed by the important level are supplemented.
And during the push preparation period, pre-push editing is carried out on the undistributed push data.
S20, pushing deployment
Analyzing the parameters integrated in the step S10, configuring a push style, a push file and a push priority; and after the configuration is finished, checking whether the corresponding content is complete.
For example: currently, important sports news is pushed, the pushed style is configured to be a big picture style aiming at the type of service, pushed title information, content files and important pushing are adjusted, the priority of pushing is set to be high, and the service can be preferentially processed in the subsequent stage.
S30, push analysis
And analyzing the content label of the current push service, and analyzing the user by combining the user data content to acquire the user needing to be pushed.
The content tag of the push service configured with common services comprises: hot tags, team tags, city tags, etc.
Hot-door labels such as: football, basketball, NBA, electronic contests, hero alliance, royal glory, absolute survival, DOTA2, western nail, Yingqiang, etc.
Team tags are as follows: lake people, basketball nets, Barcelona, madrid sports, etc.
City labels are as follows: guangzhou-football, Guangzhou-basketball, Shanghai-EDG, etc.
And in the pushing analysis step, the labels are subjected to preliminary analysis, then the user is analyzed through the user data content, and the user needing to be pushed is obtained by combining the current pushing service.
The user data includes: analyzing several of interests, focusing on teams, recent browsing records, praise content, blacking information, commenting on content.
For example: the method comprises the steps that currently, related events of the basketball warriors are pushed, users who pay attention to the basketball warrior team and users who browse the news of the basketball warriors recently and stay for a certain time length, the users are brought into a pushing range, pushing coverage is increased for pushing of important levels of the users, analysis of praise content and comment content is increased, and potential users related to the basketball warriors are screened for pushing. For the relevant user whose blackout information includes the basketball warrior, the part will be moved out of the push scope.
S40, push integration
Acquiring the device to be pushed of the user needing to be pushed obtained in step S30, checking whether the user device has an abnormal state, whether the corresponding push service is available, and moving out of the push range for the abnormal device.
For example, the user a confirms that the user needs to be pushed in step S30, obtains that the device of the user is an OPP mobile phone, detects that the current device information is incomplete and the corresponding information is not enough to support the push service, moves out of the push range, joins in the anomaly monitoring, and waits for subsequent processing.
S50, push processing
And summarizing and sorting the equipment, grouping the equipment according to the issuing channel, and after grouping is completed, requesting issuing service by multithreading to execute pushing. And adding the request exception information into exception monitoring for subsequent problem troubleshooting and repairing.
After the pushed data is confirmed to be released, the pushed data edited in step S10 is synchronously pushed to the relevant user at the first time, so that the user can master the information dynamics at the first time, and the user is prevented from missing interesting highlight information news.
And after the pushing is finished, analyzing and processing the returned result of the pushing, and returning a corresponding result.
As shown in fig. 2, the present invention further discloses a sports message push processing system, which adopts a RESTful API framework of HTTP/HTTPs, and includes: the system comprises a push management middle platform, a push request module, an abnormity monitoring module, a push sending module, a call-back module, a data module and a plurality of micro-servers. By adopting a loose coupling concept, the system subdivides each module, each node is independently configured with the issuing module, the modules are maintained independently, the issuing module can be optimized and updated well, the service calling efficiency is high, and the fault tolerance rate is good.
And the push management center performs unified management and distribution of push services. And the push services acquired by the push management console in the preset time are averagely distributed to the micro servers.
The push service initiates a request by calling a push request module. The push request module carries out white list verification and signature verification on the push service of the push management middle station and initiates a push request. And monitoring logs and recording corresponding logs when the push request is initiated.
And the abnormity monitoring module monitors whether the business is abnormal in real time, synchronously records log information and returns a corresponding abnormal result in advance. And part of abnormal services are provided with a notification function, so that managers can be effectively notified to maintain and repair the pushing, and the service reliability is improved.
The push sending module is used for executing a push task and pushing the push message which is checked and abnormally monitored to the micro server. The push micro-server is integrated into the system through distributed services, and the push management center station analyzes and manages the service state, distributes corresponding services when receiving push issued tasks, matches the current corresponding function modules, configures parameter information required by push issuing, and performs sub-pushing on different types of services. The push issuing module can integrate push services of aurora and various large mobile phone platforms and the like, and can well meet daily push message services of users.
The data module is used for storing and analyzing data. And the callback module is used for receiving the returned callback information pushed, analyzing and processing a callback result. And the push response module is used for receiving the callback result and feeding back the callback result to the push management console.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention.
Claims (8)
1. A sports message pushing processing method is characterized by comprising the following steps:
s10, push preparation
Performing parameter matching according to a request of a pushing service, checking and sorting the pushed data, checking whether the parameters meet the specification or not, checking whether the parameters are missing or not, and filtering unnecessary parameters;
s20, pushing deployment
Analyzing the parameters integrated in the step S10, configuring a push style, a push file and a push priority;
s30, push analysis
Analyzing a content label of the current push service, and analyzing a user by combining with the user data content to obtain the user needing to be pushed;
s40, push integration
Acquiring the device to be pushed of the user needing to be pushed, which is obtained in the step S30, checking whether the user device has an abnormal state and whether a corresponding push service is available, and moving out of a push range for the abnormal device;
s50, push processing
And executing the push task.
2. The sports message push processing method as claimed in claim 1, wherein the parameters in step S10 include several of push type, push origin, and push level.
3. The sports message push processing method as claimed in claim 2, wherein said push type includes: news information push, subscription message push, interactive message push, event moment push, event score push and system notification push.
4. The sports message push processing method as claimed in claim 1, wherein in step S30, said user data includes: analyzing several kinds of interests, concerning teams, recent browsing records, praise contents, black information and comment contents; the content labels of the push service comprise hot labels, team labels and city labels.
5. A method for push processing of sports messages according to claim 1, characterised in that in step S10, pre-push editing is performed on non-published push data, and in step S50, edited push data is pushed to user equipments within the push range synchronously at the first time.
6. The method for pushing and processing sports message according to claim 1, wherein in step S50, the device delivery channels are first matched, then the devices are grouped according to the delivery channels, and after the grouping is completed, a multithread request is made for delivery service, and pushing is performed; and adding the request exception information into exception monitoring.
7. A method for push processing of sports messages, according to claim 6, characterized in that: and after the pushing is finished, analyzing and processing the returned result of the pushing, and returning a corresponding result.
8. A sports message push processing system, characterized by: a RESTful API architecture using HTTP/HTTPs comprising: the system comprises a push management middle platform, a push request module, an exception monitoring module, a push issuing module, a callback module, a data module, a push response module and a plurality of micro servers;
the push management console distributes push services acquired within a preset time to a plurality of micro-servers on average;
the push request module receives a push service of a push management middle station to perform white list verification and signature verification and initiates a push request;
the abnormity monitoring module monitors whether the business is abnormal in real time, synchronously records log information and returns a corresponding abnormity result in advance;
the push issuing module is used for executing a push task and pushing a push message subjected to verification and abnormal monitoring to the micro server;
the data module is used for storing and analyzing data;
the callback module is used for receiving the pushed return result, and analyzing and processing the pushed return result;
and the push response module is used for receiving the callback result and feeding the callback result back to the push management middle desk.
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