CN114095787A - Enterprise advertising system and method - Google Patents
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
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Abstract
The invention provides an enterprise advertisement propaganda system and method, and relates to the technical field of advertisement information. The enterprise advertising system comprises a content management unit, a distribution management unit, a playing terminal and an interaction control unit. The content management unit comprises a content design module, a material management module and a file management module and is used for making, forming and managing advertisement content; the distribution management unit is used for forming programs and playing schedules of the advertisement contents and distributing the programs and the playing schedules to the playing terminals; the interactive control unit is used for receiving a playing instruction of a user and sending the playing instruction to the playing terminal; the playing terminal is used for receiving the programs and the playing schedule, playing the programs according to the playing schedule and switching the played programs according to the playing instruction. The method and the system realize easy management and efficient operation of the whole process of making, distributing and displaying the advertising content of the enterprise, effectively reduce the operation cost of advertising and improve the advertising effect.
Description
Technical Field
The invention relates to the technical field of advertisement information, in particular to an enterprise advertisement propaganda system and method.
Background
Currently, advertising in many businesses, particularly in the physical retail industry, is gradually turning to the direction of information-based digital media. The advertisement propaganda is carried out by adopting a digital media mode, and the advertisement content production and the advertisement content playing are required.
However, in order to create advertisement content, it is necessary to deal with a large amount of documents, videos, pictures and other materials (including KnowHow, knowledge, industry information, and the like of an enterprise) of an enterprise, and for internal management of the enterprise, it is often difficult to effectively utilize the materials of the enterprise to form good advertisement content due to material loss, material dispersion, and the like. For the advertisement publishing process, the publishing contents can not be unified in time due to the fact that various problems that personnel transfer information is prone to making mistakes and the like in the existing modes of paper transmission, U disk copy sharing or network disk transmission and the like exist. When advertisement content is played/displayed, the problems that the displayed content cannot be switched, the user experience is poor and the like often exist.
In summary, a complete solution for content production, management, distribution, presentation, and the like is lacking in the market.
Disclosure of Invention
In view of the above-mentioned drawbacks of the prior art, the present invention provides an enterprise advertising system and method.
The invention is realized by the following steps:
an enterprise advertising system comprises a content management unit, a distribution management unit, a playing terminal and an interaction control unit; the content management unit comprises a content design module, a material management module and a file management module, wherein the content design module and the material management module are used for making and forming advertisement content, the file management module is used for managing the advertisement content, and the advertisement content comprises a split-screen file packet consisting of a theme file and an associated file; the distribution management unit is used for forming programs and playing schedules for the advertisement contents and distributing the programs and the playing schedules to the playing terminals; the interactive control unit is used for receiving a playing instruction of a user and sending the playing instruction to the playing terminal; the playing terminal is used for receiving the programs and the playing schedule, playing the programs according to the playing schedule, and switching the played programs according to the playing instruction.
Further, in a preferred embodiment of the present invention, the plurality of playback terminals are provided, and the distribution management unit performs data transmission with the playback terminals through a cloud server.
Further, in a preferred embodiment of the present invention, each of the playback terminals includes a playback controller and a display screen, and the display screen displays playback content according to an instruction of the playback controller; the display screen comprises at least one central display screen and at least two side display screens, and the playing controller transmits the theme file to the central display screen and transmits the associated file to the side display screens respectively.
Further, in a preferred embodiment of the present invention, the play controller includes a central processing unit, a memory, a hard disk for storing programs and the play schedule, a WiFi router, an HDMI interface connected to the display screen, and an API interface connected to the interaction control unit, and is used for connecting to a network card of a cloud server in a wired or wireless manner.
Further, in a preferred embodiment of the present invention, the distribution management unit includes a program production module, a playing schedule module and a program dispatch module; the program making module is used for arranging a plurality of advertisement contents to form the program, and the playing scheduling module is used for setting playing time sequences of different programs to form the playing schedule; and the program dispatching module is used for dispatching and broadcasting the program and the broadcasting schedule to the broadcasting terminal.
Further, in a preferred embodiment of the present invention, the distribution management unit further includes a terminal management module, and the terminal management module includes a connection management module for managing connection between the playback terminal and the distribution management unit and a playback management module for managing playback scenes of the playback terminal.
Further, in a preferred embodiment of the present invention, the interaction control unit is a touch device, and the touch device triggers a play command according to an external touch operation.
Further, in a preferred embodiment of the present invention, the interaction control unit is further provided with an identification module, and the identification module includes at least one of a face identification module, a fingerprint identification module, and a code scanning identification module.
Further, in a preferred embodiment of the present invention, the file management module includes a version management module, a right management module and an approval management module; the version management module is used for consulting and selecting file versions; the authority management module is used for setting the viewing authority and the editing authority of the document; the approval management module is used for executing an approval program of the important file.
In addition, corresponding to the enterprise advertisement propaganda system, the invention also provides an enterprise advertisement propaganda method, which comprises the following steps: making, forming and managing advertisement content, wherein the advertisement content comprises a split-screen file packet consisting of a theme file and an associated file; forming a program and a playing schedule of the advertisement content, and distributing the program and the playing schedule; receiving a playing instruction of a user and sending the playing instruction; and receiving the program and the playing schedule, playing the program according to the playing schedule, and switching the played program according to the playing instruction.
The invention has the beneficial effects that:
(1) when the enterprise advertising system obtained by the design is used, an enterprise can utilize the content management unit to realize the production and management of the advertising content and realize the ordered management of enterprise-level mass content; the distribution management unit is used for distributing and broadcasting the programs to a plurality of broadcasting terminals, and the interactive control unit is used for realizing the program broadcasting control of the broadcasting terminals; and timely synchronous transmission and updating can be completed through the interaction control unit and the distribution management unit. The method has the advantages that the easy management and the high-efficiency operation of the whole process of making, distributing and displaying the advertising content of the enterprise are realized, the operating cost of advertising is effectively reduced, and the advertising effect is improved;
(2) the interactive control unit is used for realizing the quick switching of programs, and the playing terminal is used for realizing the simultaneous display of a plurality of high-definition videos; the system can be applied to internal places such as meeting rooms, dining halls and the like, can also be applied to occasions such as exhibitions and outdoor roadshow and the like, and can quickly move massive contents to the exhibitions and the outdoors, thereby greatly reducing the cost of spray painting and paper, generating better visual impact force and leading the exhibitions and the outdoor roadshow to be easier;
(3) the theme file is transmitted through the central display screen, the associated file is transmitted to the side display screen, and the cooperative display is carried out, so that audiences can understand and receive advertisement information more easily, and meanwhile, the design of the central display screen and the side display screen is more aesthetic;
(4) through the version management module, the historical version of the file can be consulted, and the version of the file can be selected/updated, so that the centralized management of massive files is realized, the traceability of the files is ensured, and the problems of file loss and damage are further avoided; the viewing authority and the editing authority of the document are set through the authority management module, so that document change caused by misoperation of irrelevant personnel is avoided, and errors are caused in a later publishing process; and the approval management module is further combined to execute the approval program of the important file, so that the confidentiality of the important file is enhanced.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
FIG. 1 is a schematic diagram of an enterprise advertising system according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a content management unit according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a distribution management unit of an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a play terminal and a touch device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings of the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
In the present invention, unless otherwise expressly stated or limited, the terms "mounted," "connected," "secured," and the like are to be construed broadly and can, for example, be fixedly connected, detachably connected, or integrally formed; can be mechanically or electrically connected; either directly or indirectly through intervening media, either internally or in any other relationship. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
Examples
Referring to fig. 1, the present embodiment provides an enterprise advertising system including a content management unit 10, a distribution management unit 20, a cast terminal 30, and an interaction control unit 40. Content management unit 10, distribution management unit 20, interaction control unit 40. The content management unit 10 and the distribution management unit 20 are connected to the playback terminal 30 via a network via a cloud server. The playback terminal 30 can play back according to the content distributed by the distribution management unit 20. The interactive control unit 40 is connected to the cast terminal 30 through the API interface 316. The interactive control unit 40 receives a play instruction of a user, and sends the play instruction to the play terminal 30, and the play terminal 30 can switch played contents according to the play instruction.
Referring to fig. 2, the content management unit 10 is for producing and managing advertisement content, and includes a content design module 11, a material management module 12, and a file management module 13. The content design module 11 and the material management module 12 are used for making and forming advertisement content, and the file management module 13 is used for managing the advertisement content.
Preferably, the advertisement content comprises a split-screen file package consisting of the theme file and the associated files.
Specifically, in one embodiment, the content design module 11 is used for online production of posters, flyers, graphic materials, product introductions, and the like, and may be, for example, a Canva online design platform, where the Canva is an online graphic design platform and has a large amount of picture materials, and a user can easily search for the materials required by the user through the Canva online design platform, and can design a desired effect by adding/modifying characters, pictures, or other simple operations. Of course, the content design module 11 may also be implemented by existing software such as PowerPoint software.
The material management module 12 is a material library for classified management, and the material library includes icon legends, photos, documents, videos, and the like, and helps a user to create content styles and create data quickly by managing the materials in a unified manner.
The file management module 13 is an Alfresco document management system, supports batch document uploading, can select contents through automatically generated thumbnails of documents, and can realize functions of online preview editing of various common documents, saving all historical versions of the documents, and the like.
The file management module 13 further includes a version management module (not shown), a rights management module (not shown), and an approval management module (not shown). Specifically, the version management module is used for consulting the historical version of the file and selecting/updating the version of the file; the centralized management of massive documents is realized, the traceability of the documents is ensured, and the problems of document loss and damage are further avoided.
The authority management module is used for setting the viewing authority and the editing authority of the document; the document change caused by the misoperation of irrelevant personnel is avoided, and the error in the later stage publishing process is avoided.
The approval management module is used for executing an approval program of the important files, and the important files can be disclosed only after approval is passed, so that the confidentiality of the important files is enhanced.
The content design module 11 is connected with the material management module 12 and the file management module 13 through the API interface 316, provides advertisement design materials through the material management module 12, overcomes the problems of material loss and design difficulty in the prior art by matching with the content design module 11, simplifies the design operation of advertisement content, and is efficient.
Furthermore, the file management module 13 can uniformly manage the massive files of the enterprise, so that the problems that the papery files are easy to damage, lose and inconvenient to search are effectively solved; moreover, the full-text retrieval function can realize the quick search of the retrieval content in the full-website range, and the omission of the retrieval content is avoided.
Referring to fig. 3, the distribution management unit 20 is configured to form a program and a broadcast schedule from the advertisement content, and distribute the program and the broadcast schedule to the broadcast terminal 30. Specifically, the distribution management unit 20 includes a program production module 21, a play schedule module 22, and a program dispatch module 23. Wherein, the program making module 21 is configured to program a plurality of advertisement contents to form the program. For example, each block of a preset program, different advertisement contents are filled into the blocks of the program, and the program is produced. In one embodiment, a "media management (advertising content), program template management, programming" or like block may be included. The playing schedule module 22 is configured to set playing time sequences of different programs to form the playing schedule. The playing time sequence comprises playing time length and playing sequence, specifically, the playing time length of different programs is set according to the time arrangement of one day, and the playing sequence is set at the same time. And when the preset time period is reached, automatically broadcasting the programs in turn. In addition, a playing schedule corresponding to the year, month and day can be set. In one embodiment, blocks such as "play schedule, schedule management, time management" may be included. The program dispatching module 23 is configured to dispatch and broadcast the program and the broadcast schedule to the broadcast terminal 30, so as to implement unified management of the terminal management module 24. The program dispatch module 23 is connected to the broadcast terminal 30 through a network, and transmits the program and the broadcast schedule to the broadcast terminal 30 through the network. After the network transmission is completed, the playing terminal 30 can implement offline playing without being affected by the network, and the experience effect is better. In one embodiment, the program dispatch module 23 may include blocks such as dispatch plan and schedule, program break and break, program issue, scheduled dispatch status/history, program dispatch status/history.
In this embodiment, both the content management unit 10 and the distribution management unit 20 may be implemented by existing software programs, for example, by means of a Canva online design platform, a video production platform, and mail distribution and delivery, and the technical solution does not relate to improvement and protection of computer programs.
In this embodiment, there may be one or more than one broadcast terminal 30, for example, in a scenario of an intelligent store, each retail store is provided with a broadcast terminal 30, and the distribution management unit 20 distributes the program to the broadcast terminals 30 in the respective stores through the cloud server, so as to broadcast in the respective stores.
Referring to fig. 4, specifically, the broadcast terminal 30 includes a broadcast controller 31 and a display screen 32, and the display screen 32 displays broadcast content according to an instruction of the broadcast controller 31. The display screen 32 may be, for example, a liquid crystal television, an LED screen, a projector, or the like, as long as content display is enabled. Further, in one embodiment, the display screens 32 include at least one central display screen 321 and at least two side display screens 322, and the playing controller 31 transmits different playing contents to the central display screen 321 and the side display screens 322 respectively.
Further, the area of the central display screen 321 is larger than that of the side display screens 322, and the two side display screens 322 are respectively disposed on the left and right sides of the central display screen 321. In a specific scenario, the play controller 31 controls the central display 321 to play the complete theme, that is, the play controller 31 transmits the theme file to the central display 321, and controls the side display 322 to play the case or story associated with the complete theme, that is, the play controller 31 transmits the associated file to the side display 322. Such an arrangement makes it easier for the audience to understand and receive the advertising information. More preferably, the central display 321 is a horizontal screen, and the two side display 322 are vertical screens, so that the display is ergonomic and generates visual aesthetic feeling.
The playing terminal 30 of the present invention is upgraded from a single output interface of the prior art to a multi-output interface; the independent display card enables the playing terminal 30 to be promoted from 3 screens to 6 screens, and multi-screen cooperative playing is achieved. And moreover, the industrial control CPU of the heat pipe radiator is adopted for upgrading, the stability of the whole system is improved, the stable playing of the system is ensured within 7 x 18 hours, and the technical effects of energy conservation and power conservation are achieved while high-quality image display is carried out.
Moreover, the playing terminal 30 has a strong playing capability, and at most 5 different high-definition videos are played simultaneously; 5 different videos are played simultaneously on the selectable single screen or 5 different videos are played simultaneously on multiple screens, so that the advertising selection of enterprises is enriched, and meanwhile, more novel playing experience is brought to users.
Further, the playing controller 31 includes a central processing unit 311, a memory 312, a hard disk 313 for storing programs and the playing schedule, a WiFi router 314, an HDMI interface 315 connected to the display screen 32, an API interface 316 connected to the interaction control unit 40, and a network card for connecting to a cloud server in a wired or wireless manner. Specifically, in the present embodiment, the play controller 31 is provided with a built-in dual wired network card 317 and a wireless network card 318. The WiFi router 314 is used for connecting the play controller and the network connection of the interaction control unit 40.
The interactive control unit 40 is configured to receive a play instruction of a user, and send the play instruction to the play terminal 30. In one embodiment, the interaction control unit 40 is a touch device 41, and the touch device 41 triggers a play instruction according to an external touch operation, such as switching between different programs, playing/pausing a program, switching between playing/screen-shooting, and turning on/off a computer with one key. Touch device 41 includes, but is not limited to, a tablet, a cell phone, and the like. The touch device 41 is configured with a playlist, sets program lists of each module, and allows a user to easily switch programs on the touch device 41 in a simple icon display manner to quickly know desired content.
In the prior art, most touch screens can only control the interfaces of the touch screens, but the system of the invention controls the play controller 31 and the display screen 32 by adding an SRS interface and using the touch equipment 41 as an operation end; combine intelligent high definition digtal camera, make a video recording through the AI and the magic camera that image processing formed, can synthesize personage, product, scene etc. fast, use the scene visualization to abstract product, promote user's broadcast and use experience.
Further, in one embodiment, the interactive control unit 40 is further provided with an identification module (not shown), which includes but is not limited to one of a face recognition module, a fingerprint recognition module and a barcode/two-dimensional code recognition module. The identification module can be accessed through an external device.
In addition to operating the playback terminal 30 with the interaction control unit 40, in one embodiment, a terminal management module 24 may also be provided in the distribution management unit 20, the terminal management module 24 including a connection management module and a playback management module. The connection management module is configured to manage connection between the broadcast terminal 30 and the distribution management unit 20, and when the broadcast terminal 30 is connected to the distribution management unit 20 through the connection management module, the connection management module can receive a program schedule and a program dispatched by the server. Otherwise, when the two are not connected, the program schedule and the program are not received, and dispatch management of different playing terminals 30 is realized. The play management module is used for managing the play scenes of the play terminal 30. The playing scenario includes, but is not limited to, a playing volume, a power-off time, switching between different programs, and the like of the playing terminal 30.
The invention also provides an enterprise advertising method, which comprises the following steps of manufacturing and managing the advertising content; forming a program and a playing schedule of the advertisement content, and distributing the program and the playing schedule; receiving a playing instruction of a user and sending the playing instruction; and receiving the program and the playing schedule, playing the program according to the playing schedule, and switching the played program according to the playing instruction.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. An enterprise advertising system is characterized by comprising a content management unit, a distribution management unit, a playing terminal and an interaction control unit; wherein the content of the first and second substances,
the content management unit comprises a content design module, a material management module and a file management module, wherein the content design module and the material management module are used for making and forming advertisement content, the file management module is used for managing the advertisement content, and the advertisement content comprises a split-screen file packet consisting of a theme file and an associated file;
the distribution management unit is used for forming programs and playing schedules for the advertisement contents and distributing the programs and the playing schedules to the playing terminals;
the interactive control unit is used for receiving a playing instruction of a user and sending the playing instruction to the playing terminal;
the playing terminal is used for receiving the programs and the playing schedule, playing the programs according to the playing schedule, and switching the played programs according to the playing instruction.
2. The system of claim 1, wherein the plurality of broadcast terminals are provided, and the distribution management unit performs data transmission with the broadcast terminals through a cloud server.
3. The enterprise advertising system according to claim 2, wherein the broadcasting terminals each include a broadcasting controller and a display screen, and the display screen displays broadcasting contents according to an instruction of the broadcasting controller;
the display screen comprises at least one central display screen and at least two side display screens, and the playing controller transmits the theme file to the central display screen and transmits the associated file to the side display screens.
4. The enterprise advertising system of claim 2, wherein the broadcast controller comprises a central processing unit, a memory, a hard disk for storing programs and the broadcast schedule, a WiFi router, an HDMI interface connected to the display screen, and an API interface connected to the interactive control unit for connecting to a network card of a cloud server in a wired or wireless manner.
5. The enterprise advertising system of claim 1, wherein the distribution management unit comprises a program production module, a broadcast scheduling module, and a program dispatch module; the program making module is used for arranging a plurality of advertisement contents to form the program, and the playing scheduling module is used for setting playing time sequences of different programs to form the playing schedule; and the program dispatching module is used for dispatching and broadcasting the program and the broadcasting schedule to the broadcasting terminal.
6. The enterprise advertising system according to claim 5, wherein the distribution management unit further includes a terminal management module, and the terminal management module includes a connection management module for managing connection of the playback terminal with the distribution management unit and a playback management module for managing playback scenes of the playback terminal.
7. The enterprise advertising system of claim 1, wherein the interactive control unit is a touch device, and the touch device triggers a play command according to an external touch operation.
8. The enterprise advertising system of claim 1, wherein the interactive control unit further comprises an identification module, and the identification module comprises at least one of a face recognition module, a fingerprint recognition module, and a code scanning recognition module.
9. The enterprise advertising system of claim 1, wherein the file management module comprises a version management module, a rights management module, and an approval management module;
the version management module is used for consulting and selecting file versions; the authority management module is used for setting the viewing authority and the editing authority of the document; the approval management module is used for executing an approval program of the important file.
10. An enterprise advertising method is characterized by comprising the following steps:
making, forming and managing advertisement content, wherein the advertisement content comprises a split-screen file packet consisting of a theme file and an associated file;
forming a program and a playing schedule of the advertisement content, and distributing the program and the playing schedule;
receiving a playing instruction of a user and sending the playing instruction;
and receiving the program and the playing schedule, playing the program according to the playing schedule, and switching the played program according to the playing instruction.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202023277174 | 2020-12-29 | ||
| CN2020232771742 | 2020-12-29 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN114095787A true CN114095787A (en) | 2022-02-25 |
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