CN113992946A - Method and system for pushing video to terminal equipment based on order gift package - Google Patents
Method and system for pushing video to terminal equipment based on order gift package Download PDFInfo
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The invention belongs to the technical field of electronic commerce, and provides a method and a system for pushing videos to terminal equipment based on an order gift bag, wherein the method for pushing videos to the terminal equipment based on the order gift bag comprises the following steps: displaying a release video control on a first generation interface of the order gift package; displaying a selection target video interface; adding the link information corresponding to the target video into the order gift package, displaying a second generation interface of the order gift package, and displaying a sending control on the second generation interface of the order gift package; sending the order gift bag containing the target video link information to a target address; displaying a gift package opening control on a message interface of a second user; displaying a video playing interface; playing the target video according to the link information corresponding to the target video; and after the target video is played, randomly selecting an order number, and displaying a corresponding order gift package receiving interface according to the order number. Through above-mentioned technical scheme, the problem that video propelling movement effect is poor among the prior art has been solved.
Description
Technical Field
The invention belongs to the technical field of electronic commerce, and relates to a method and a system for pushing videos to terminal equipment based on an order gift package.
Background
The public welfare propaganda can spread more profound cultural connotation, effectively creates good social public moral atmosphere, has important significance for improving the moral level of broad audiences, and has a non-negligible promoting effect on improving the social moral level and strengthening social spiritual civilization construction.
With the rapid development of internet technology, the rapid increase of internet popularity and the continuous improvement of the living standard of people, internet netizens rapidly increase, and at present, the netizens in China break through 9 hundred million. The modern internet which is different day by day provides brand-new opportunities and wider space for public welfare propaganda, and in order to expand the scope of public welfare propaganda, the internet is required to be used as the most important channel for pushing information to the public. Therefore, various publicity means based on internet technology are created, but since the amount of network information is too large, improvement of publicity means is urgently needed to make public publicity stand out from a large amount of network information and really reach the public.
Disclosure of Invention
The invention provides a method and a system for pushing a video to a terminal device based on an order gift bag, which solve the problem of poor video pushing effect in the prior art.
The technical scheme of the invention is realized as follows:
in a first aspect, a method for pushing a video to a terminal device based on an order gift package includes:
displaying a release video control on a first generation interface of the order gift package; the first generation interface of the order gift package is displayed after the order gift package is generated, and the order gift package comprises an order number and a target address;
when an operation instruction of a first user on the video publishing control is received, displaying a target video selecting interface;
responding to the operation that the first user selects the target video, adding the link information corresponding to the target video into the order gift package, displaying a second generation interface of the order gift package, and displaying a sending control on the second generation interface of the order gift package;
responding to the operation of the first user on the sending control, and sending the order gift package containing the target video link information to a target address;
displaying a gift package opening control on a message interface of a second user, wherein the second user is a user corresponding to a target address;
responding to the operation of a second user on the gift package opening control, displaying a video playing interface, and displaying a playing control on the video playing interface;
responding to the operation of the second user on the playing control, and playing the target video according to the link information corresponding to the target video;
and after the target video is played, randomly selecting an order number, and displaying a corresponding order gift package receiving interface according to the order number.
In a second aspect, a system for pushing a video to a terminal device based on an order gift package includes:
the first display unit is used for displaying the release video control on a first generation interface of the order gift package; the first generation interface of the order gift package is displayed after the order gift package is generated, and the order gift package comprises an order number and a target address;
the first processing unit is used for displaying a target video selection interface when receiving an operation instruction of a first user on the video issuing control;
the second processing unit responds to the operation of the first user for selecting the target video, adds the link information corresponding to the target video into the order gift package, displays a second generation interface of the order gift package, and displays a sending control on the second generation interface of the order gift package;
the first sending unit is used for responding to the operation of the first user on the sending control and sending the order gift bag containing the target video link information to a target address;
the second display unit is used for displaying a gift package opening control on a message interface of a second user, and the second user is a user corresponding to the target address;
the third processing unit is used for responding to the operation of a second user on the gift package opening control, displaying a video playing interface and displaying a playing control on the video playing interface;
the first playing unit is used for responding to the operation of the second user on the playing control and playing the target video according to the link information corresponding to the target video;
and the fourth processing unit is used for randomly selecting an order number after the target video is played, and displaying a corresponding order gift package receiving interface according to the order number.
The working principle and the beneficial effects of the invention are as follows:
the invention relates to a video pushing method based on an order gift bag, which specifically comprises the following steps: when any user (first user) purchases goods on the e-commerce platform and finishes the order, the order can be given to friends (namely, a second user) as a gift package, the first user can select whether to publish the video before the order gift package is sent to the second user, and after the first user selects to publish the video, the selected video and the order gift package can be sent to the second user. After receiving the order gift package, if the second user wants to view the content of the order gift package, the second user needs to click the playing video first, and can view the content of the order gift package after viewing the video.
According to the invention, the video is released in the order gift bag, so that the client resource (first client) of the e-commerce platform can be fully utilized to carry out video push, and the video propaganda strength is improved; on the other hand, the second user can actively click the video for checking the order gift package, so that the enthusiasm of the second user for watching the video is improved, and the video propaganda effect is favorably improved.
Drawings
The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
FIG. 1 is a flow chart of the method of the present invention;
FIG. 2 is a schematic diagram of the system of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example one
As shown in fig. 1, which is a flowchart of the method of this embodiment, the method includes:
s100: displaying a release video control on a first generation interface of the order gift package; the first generation interface of the order gift package is displayed after the order gift package is generated, and the order gift package comprises an order number and a target address;
specifically, the generation process of the order gift package comprises the following steps:
(1) when a first user needs to send an order gift package to release a video for advertising on network terminal equipment, the first user firstly enters an e-commerce platform to purchase goods, after the transaction is completed, an order capable of being transferred to a friend is automatically generated, and the order is automatically pre-stored in a pre-storage library in an order number mode and is also skipped to a page of the pre-storage library. The first user may purchase multiple orders as needed.
(2) The first user selects the orders which are not transferred for presentation and are not delivered, clicks the pack control, combines the selected orders together, and completes the packaging.
(3) Skipping to: please enter the number of the dummy orders you want to add and ask you enter the page for transferring complimentary words. After the number of the fake orders is input, the number of the fake orders is automatically generated in the order gift bag (if the number of the generated fake orders is filled to be zero, the fake orders are not added in the order gift bag), the transfer presentation words are filled, then the completion control is clicked, and then the page for filling the order gift bag password is jumped to. After the password is filled in, jumping to a third-party interface (such as a WeChat friend or WeChat group page) or jumping to a page for filling in a given account information box, and the first user selects a WeChat group or a friend or clicks a completion control after the given account is filled in, and enters a first generation interface of an order gift bag.
In this embodiment, a video publishing control is arranged on the first generation interface of the order gift package, and the first user can click the control as required to publish the video.
S110: when an operation instruction of a first user on the video publishing control is received, displaying a target video selecting interface;
when the first user triggers the release video control, the video to be inserted can be selected through the selection target video interface.
S120: responding to the operation that the first user selects the target video, adding the link information corresponding to the target video into the order gift package, displaying a second generation interface of the order gift package, and displaying a sending control on the second generation interface of the order gift package;
s130: responding to the operation of the first user on the sending control, and sending the order gift package containing the target video link information to a target address;
and storing the target video selected by the first user in the platform server, adding the target video into the order gift package in the form of a link address, and sending the target video to the target address.
S140: displaying a gift package opening control on a message interface of a second user, wherein the second user is a user corresponding to a target address;
s150: responding to the operation of a second user on the gift package opening control, displaying a video playing interface, and displaying a playing control on the video playing interface;
s160: responding to the operation of the second user on the playing control, and playing the target video according to the link information corresponding to the target video;
after the order gift package containing the target video link information is sent to the second user, the message interface of the second user can display the icon of the order gift package, when the second user clicks the gift package opening control, the video playing interface is displayed at first, and after the second user finishes playing the video, the order gift package can be viewed.
S170: and after the target video is played, randomly selecting an order number, and displaying a corresponding order gift package receiving interface according to the order number.
The order numbers in the order gift bags can be multiple, the order numbers are respectively sent to the multiple target addresses and correspond to the multiple second users, after any second user plays the video, the platform server randomly selects one number from the multiple order gift bag numbers, and corresponding order pictures are displayed on an order gift bag receiving interface.
The method for pushing the video based on the order gift package in the embodiment specifically comprises the following steps: when any user (first user) purchases goods on the e-commerce platform and finishes the order, the order can be given to friends (namely, a second user) as a gift package, the first user can select whether to publish the video before the order gift package is sent to the second user, and after the first user selects to publish the video, the selected video and the order gift package can be sent to the second user. After receiving the order gift package, if the second user wants to view the content of the order gift package, the second user needs to click the playing video first, and can view the content of the order gift package after viewing the video.
In the embodiment, the video is published in the order gift bag, so that the client resource (first client) of the e-commerce platform can be fully utilized to carry out video push, and the video propaganda strength is improved; on the other hand, the second user can actively click the video for checking the order gift package, so that the enthusiasm of the second user for watching the video is improved, and the video propaganda effect is favorably improved.
It should be noted that the method of the present embodiment can be used not only for public welfare propaganda, but also for enterprise product propaganda. In traditional enterprise product propaganda, high advertising cost is often needed, but the popularization range is limited. By adopting the method of the embodiment, an enterprise can upload the propaganda video to the platform server, the first user can push the video when sending the order gift package, the propaganda video can be popularized to network terminals in the whole country within a few minutes, and the method can be popularized at any time.
Further, the selecting a target video interface includes inserting an existing video control of the platform, and the responding to the operation of the first user for selecting the target video in step S120 specifically includes:
when an operation instruction of a first user on the existing video control of the insertion platform is received, displaying an existing video list of the platform; the video list comprises a plurality of video records, and each video record comprises video data and playing time which are in one-to-one correspondence;
and determining video data as a target video according to the current time, wherein the error between the playing time corresponding to the video data and the current time meets a set range.
The platform server is pre-stored with a video database from which the first user may select a target video. Setting different playing times for the videos with different numbers in the video list respectively; for example: the No. 1 video is set to play from 12 points 01 to 12 points 10; the No. 2 video is set to play from 12 points 11 to 12 points 20; video 3 is set to play from 12 points 21 to 12 points 30. When the client distributes videos from point 12 to point 01 to point 12 and point 10, the background server calls the No. 1 video to insert the video into an order gift package; when the client distributes videos from 12 points 11 to 12 points 20, the background server calls the No. 2 video to insert the videos into the order gift package; when the client distributes videos from 12 o 'clock 21 to 12 o' clock 30, the background server calls the No. 2 video to insert the video into the order gift bag. The number of people watching videos is different in different time periods, and the video of important propaganda is placed in specific playing time, so that the video propaganda effect is further improved.
Further, the selecting the target video interface includes inserting a homemade video control, and the responding to the operation of the first user selecting the target video in step S120 specifically includes:
when an operation instruction of a first user for the inserted homemade video control is received, displaying a control selected from the album and a control shot on site;
when an operation instruction of a first user for selecting a control from the photo album is received, receiving a first video uploaded by the first user, distributing link information for the first video, and taking the first video as a target video; the first video is a video selected by a first user from a local photo album.
In addition to selecting videos from the video database of the platform server, the first user can also self-make videos to meet the customization requirements of the users. The homemade video can be used for product propaganda of enterprises, the homemade video can be selected from a local album, the homemade video is uploaded to the platform server to be stored after being selected, the platform management personnel audit the video content, and after the audit is passed, the platform server generates a link address of the video and adds the link address into an order gift package. Otherwise, the platform server displays the information that the audit is not passed.
Further, still include:
when receiving the operation of a first user on the field shooting control, receiving a second video uploaded by the first user, distributing link information for the second video, and taking the second video as a target video; the second video is a video shot by the first user with the local camera.
The user can also call a local camera to produce a video on site, the video is uploaded to the platform server to be stored after the video is produced, a platform manager examines the video content, and after the examination is passed, the platform server generates a link address of the video and adds the link address into an order gift bag. Otherwise, the platform server displays the information that the audit is not passed.
Further, the order gift package further includes the number of orders, and the step S150, in response to the operation of the second user on the gift package opening control, further includes:
acquiring the identity information of each second user, distributing an account number for each second user according to the identity information, and accumulating the number of the account numbers;
and when the number of the account numbers is equal to the number of the orders, distributing corresponding gift wrapping points for the first user according to the number of the account numbers.
The number of the second users represents the click rate of the first user for releasing the video, and the larger the number of the second users is, the higher the click rate of the first user for releasing the video is. When the number of the account numbers is equal to that of the orders, the order gift package sent this time is completely released, the gift package integral corresponding to the first user is given according to the number of the second users, and the gift package integral can be freely exchanged into a gift in an integral mall, so that the interest of the first user in publishing the platform video through the order gift package can be stimulated, and the propaganda strength of the video is further improved.
It should be noted that, when the platform server allocates an account for the second user, if it is detected that the second user has an existing platform account, the step of allocating the account is skipped, and the number of accounts is directly accumulated.
Further, the order numbers include valid order numbers and invalid order numbers, and the step S170 displays a corresponding order gift package getting interface according to the order numbers, which specifically includes:
when the order number is a valid order number, storing the order number into an account number of a second user, and displaying the order number on the order gift package receiving interface;
and when the order number is an invalid order number, the order gift package interface is received to display the order-free information.
To increase the interest, an invalid order (i.e. an order with a value of zero) may be added to the order gift package, and the number of the invalid orders may be input by the first user. When the second user A triggers the gift bag opening control and plays the video, the platform server randomly allocates an order number for the second user A, when the order number is a valid order number, the platform server stores the obtained order number into the account, and displays the order information corresponding to the order number on the order gift bag getting interface.
And when the second user B triggers the gift bag opening control and plays the video, the platform server randomly allocates an order number for the second user B, and when the order number is an invalid order number, the thank you and give-help information is displayed on the order gift bag getting interface.
Further, still include:
when the order number is a valid order number, displaying a resending order gift package control on an order gift package receiving interface; and the order re-sending gift package control is used for triggering the order re-sending gift package.
The order number obtained by the second user B can be sent again as an order gift package for further video promotion.
Further, still include:
when the order number is a valid order number, displaying a goods picking control on an order gift bag interface;
when an operation instruction of a second user on the goods picking control is received, displaying a self-picking control or a distribution control;
when an operation instruction of a second user on the self-picking control is received, a picking address is displayed;
when an operation instruction of a second user on the distribution control is received, displaying an input distribution address interface;
and storing the address information input by the second user through the goods-taking address input interface, and sending the order number and the delivery address to the merchant.
The order number obtained by the second user B can also be directly picked up, the platform server is provided with two picking up/delivery modes, when the second user B selects the picking up mode, the platform server displays a picking address, when the second user B selects the delivery mode, the platform server displays an input delivery address interface for the second user B to input a delivery address, and then the platform server sends the order number and the delivery address to the merchant to remind the merchant of timely delivering goods.
Example two
Based on the same concept of the embodiments as the above embodiments, the present embodiment provides a system for pushing a video to a terminal device based on an order gift package, including:
the first display unit is used for displaying the release video control on a first generation interface of the order gift package; the first generation interface of the order gift package is displayed after the order gift package is generated, and the order gift package comprises an order number and a target address;
the first processing unit is used for displaying a target video selection interface when receiving an operation instruction of a first user on the video issuing control;
the second processing unit responds to the operation of the first user for selecting the target video, adds the link information corresponding to the target video into the order gift package, displays a second generation interface of the order gift package, and displays a sending control on the second generation interface of the order gift package;
the first sending unit is used for responding to the operation of the first user on the sending control and sending the order gift bag containing the target video link information to a target address;
the second display unit is used for displaying a gift package opening control on a message interface of a second user, and the second user is a user corresponding to the target address;
the third processing unit is used for responding to the operation of a second user on the gift package opening control, displaying a video playing interface and displaying a playing control on the video playing interface;
the first playing unit is used for responding to the operation of the second user on the playing control and playing the target video according to the link information corresponding to the target video;
and the fourth processing unit is used for randomly selecting an order number after the target video is played, and displaying a corresponding order gift package receiving interface according to the order number.
Further, still include:
the video storage unit is used for displaying an existing video list of the platform when receiving an operation instruction of a first user on an existing video control of the insertion platform; the video list comprises a plurality of video records, and each video record comprises video data and playing time which are in one-to-one correspondence;
and the fifth processing unit is used for determining video data as a target video according to the current time, and the error between the playing time corresponding to the video data and the current time meets the set range.
Further, still include:
the sixth processing unit is used for displaying a control selected from the album and a control shot on site when receiving an operation instruction of the first user for the inserted homemade video control;
the seventh processing unit is used for receiving a first video uploaded by a first user when an operation instruction of the first user on the control selected from the album is received, distributing link information for the first video and taking the first video as a target video; the first video is a video selected by a first user from a local photo album.
Further, still include:
the eighth processing unit is used for receiving a second video uploaded by a first user when the operation of the field shooting control by the first user is received, distributing link information for the second video, and taking the second video as a target video; the second video is a video shot by the first user with the local camera.
Further, still include:
a ninth processing unit, configured to, when the order number is a valid order number, assign a unique account to the second user, store the order number in the unique account, and display the order number on the get order gift package interface;
and the tenth processing unit is used for receiving the order gift package interface and displaying the order-free information when the order number is an invalid order number.
Further, still include:
the eleventh processing unit is used for displaying a resending order gift package control on an order gift package receiving interface when the order number is a valid order number; and the order re-sending gift package control is used for triggering the order re-sending gift package.
Further, still include:
the twelfth processing unit is used for displaying a goods picking control on the order gift bag receiving interface when the order number is a valid order number;
when an operation instruction of a second user on the goods picking control is received, displaying a self-picking control or a distribution control;
when an operation instruction of a second user on the self-picking control is received, a picking address is displayed;
when an operation instruction of a second user on the distribution control is received, displaying an input distribution address interface;
and storing the address information input by the second user through the goods-taking address input interface, and sending the order number and the delivery address to the merchant.
Further, still include:
the acquiring unit is used for acquiring the identity information of each second user and accumulating the number of the second users according to the identity information;
and the distribution unit is used for distributing corresponding gift wrapping credits to the first user according to the number of the second users when the number of the second users is equal to the number of the orders.
The working principle of this embodiment has been described in detail in the method embodiment, and is not described herein again.
The present invention is not limited to the above preferred embodiments, and any modifications, equivalent substitutions, improvements, etc. within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for pushing videos to terminal equipment based on an order gift package is characterized by comprising the following steps:
displaying a release video control on a first generation interface of the order gift package; the first generation interface of the order gift package is displayed after the order gift package is generated, and the order gift package comprises an order number and a target address;
when an operation instruction of a first user on the video publishing control is received, displaying a target video selecting interface;
responding to the operation that the first user selects the target video, adding the link information corresponding to the target video into the order gift package, displaying a second generation interface of the order gift package, and displaying a sending control on the second generation interface of the order gift package;
responding to the operation of the first user on the sending control, and sending the order gift package containing the target video link information to a target address;
displaying a gift package opening control on a message interface of a second user, wherein the second user is a user corresponding to a target address;
responding to the operation of a second user on the gift package opening control, displaying a video playing interface, and displaying a playing control on the video playing interface;
responding to the operation of the second user on the playing control, and playing the target video according to the link information corresponding to the target video;
and after the target video is played, randomly selecting an order number, and displaying a corresponding order gift package receiving interface according to the order number.
2. The method for pushing video to a terminal device based on an order gift package of claim 1, wherein: the target video selection interface comprises an existing video control inserted into the platform, responds to the operation of the first user for selecting the target video, and specifically comprises the following steps:
when an operation instruction of a first user on the existing video control of the insertion platform is received, displaying an existing video list of the platform; the video list comprises a plurality of video records, and each video record comprises video data and playing time which are in one-to-one correspondence;
and determining video data as a target video according to the current time, wherein the error between the playing time corresponding to the video data and the current time meets a set range.
3. The method for pushing video to a terminal device based on an order gift package of claim 1, wherein: the selecting the target video interface comprises inserting a homemade video control and responding to the operation of the first user for selecting the target video, and specifically comprises the following steps:
when an operation instruction of a first user for the inserted homemade video control is received, displaying a control selected from the album and a control shot on site;
when an operation instruction of a first user for selecting a control from the photo album is received, receiving a first video uploaded by the first user, distributing link information for the first video, and taking the first video as a target video; the first video is a video selected by a first user from a local photo album.
4. The method for pushing video to the terminal device based on the order gift package of claim 3, wherein: further comprising:
when receiving the operation of a first user on the field shooting control, receiving a second video uploaded by the first user, distributing link information for the second video, and taking the second video as a target video; the second video is a video shot by the first user with the local camera.
5. The method for pushing a video to a terminal device based on an order gift package of claim 1, wherein the order gift package further includes an order number, and in response to an operation of the gift opening control by a second user, the method further includes:
acquiring the identity information of each second user, distributing an account number for each second user according to the identity information, and accumulating the number of the account numbers;
and when the number of the account numbers is equal to the number of the orders, distributing corresponding gift wrapping points for the first user according to the number of the account numbers.
6. The method for pushing video to the terminal device based on the order gift package of claim 5, wherein: the order number includes an effective order number and an ineffective order number, and a corresponding order gift package receiving interface is displayed according to the order number, and the method specifically includes the following steps:
when the order number is a valid order number, storing the order number into an account number of the second user, and displaying the order number on the order gift package receiving interface;
and when the order number is an invalid order number, the order gift package interface is received to display the order-free information.
7. The method for pushing a video to a terminal device based on an order gift package of claim 6, further comprising:
when the order number is a valid order number, displaying a resending order gift package control on an order gift package receiving interface; and the order re-sending gift package control is used for triggering the order re-sending gift package.
8. The method for pushing a video to a terminal device based on an order gift package of claim 6, further comprising:
when the order number is a valid order number, displaying a goods picking control on an order gift bag interface;
when an operation instruction of a second user on the goods picking control is received, displaying a self-picking control or a distribution control;
when an operation instruction of a second user on the self-picking control is received, a picking address is displayed;
when an operation instruction of a second user on the distribution control is received, displaying an input distribution address interface;
and storing the address information input by the second user through the goods-taking address input interface, and sending the order number and the delivery address to the merchant.
9. System based on order gift package is to terminal equipment propelling movement video, its characterized in that includes:
the first display unit is used for displaying the release video control on a first generation interface of the order gift package; the first generation interface of the order gift package is displayed after the order gift package is generated, and the order gift package comprises an order number and a target address;
the first processing unit is used for displaying a target video selection interface when receiving an operation instruction of a first user on the video issuing control;
the second processing unit responds to the operation of the first user for selecting the target video, adds the link information corresponding to the target video into the order gift package, displays a second generation interface of the order gift package, and displays a sending control on the second generation interface of the order gift package;
the first sending unit is used for responding to the operation of the first user on the sending control and sending the order gift bag containing the target video link information to a target address;
the second display unit is used for displaying a gift package opening control on a message interface of a second user, and the second user is a user corresponding to the target address;
the third processing unit is used for responding to the operation of a second user on the gift package opening control, displaying a video playing interface and displaying a playing control on the video playing interface;
the first playing unit is used for responding to the operation of the second user on the playing control and playing the target video according to the link information corresponding to the target video;
and the fourth processing unit is used for randomly selecting an order number after the target video is played, and displaying a corresponding order gift package receiving interface according to the order number.
10. The system for pushing video to a terminal device based on an order gift package of claim 9, further comprising:
the video storage unit is used for displaying an existing video list of the platform when receiving an operation instruction of a first user on an existing video control of the insertion platform; the video list comprises a plurality of video records, and each video record comprises video data and playing time which are in one-to-one correspondence;
and the fifth processing unit is used for determining video data as a target video according to the current time, and the error between the playing time corresponding to the video data and the current time meets the set range.
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