CN113807894A - Advertisement putting method, system and device - Google Patents
Advertisement putting method, system and device Download PDFInfo
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- CN113807894A CN113807894A CN202111112597.5A CN202111112597A CN113807894A CN 113807894 A CN113807894 A CN 113807894A CN 202111112597 A CN202111112597 A CN 202111112597A CN 113807894 A CN113807894 A CN 113807894A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
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Abstract
The invention discloses an advertisement putting method, system and device, comprising the steps of obtaining target population; acquiring the eye focus of a target crowd; acquiring the time of the target group paying attention to the fixation point by eyes to obtain the attention time length; acquiring body position information and action information of the target crowd; and advertising with different lengths according to the eye focus, the concerned time length, the body position information and the action information. The invention can greatly improve the effectiveness of advertisement delivery.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to a method, a system and a device for advertisement putting.
Background
The existing advertisement delivery adopts a passive analysis and delivery strategy, and the delivery effect of the advertisement is fed back and adjusted through post-delivery sales data and questionnaire survey. This feedback has significant hysteresis and uncertainty in the policy adjustments for ad placement. The existing advertisement putting technology can not obtain clear feedback after the advertisement is put out, and can not dynamically adjust through the feedback all the time.
Disclosure of Invention
The invention aims to provide a method, a system and a device for advertisement putting, and aims to solve the problem of advertisement putting.
The invention provides an advertisement putting method, which comprises the following steps:
s1, obtaining the eye focus of the target crowd;
s3, acquiring the time of the target group for paying attention to the fixation point by eyes to obtain the attention time length;
s4, acquiring body position information and action information of the target crowd;
and S5, delivering advertisements with different lengths according to the eye focus, the time length of attention, the body position information and the action information.
The present invention also provides an advertisement delivery system, comprising:
eye focus module: the system is used for acquiring the eye focus of a target group;
a fixation point module: the time for obtaining the attention point of the eyes of the target population is obtained to obtain the attention time length;
a position and action module: the system is used for acquiring body position information and action information of the target crowd;
an advertisement module: and the system is used for delivering advertisements with different lengths according to the eye focus, the concerned time length, the body position information and the action information.
An embodiment of the present invention further provides an advertisement delivery device, including: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program implementing the steps of the above method when executed by the processor.
The embodiment of the invention also provides a computer readable storage medium, wherein an implementation program for information transmission is stored on the computer readable storage medium, and the implementation program realizes the steps of the method when being executed by a processor.
By adopting the embodiment of the invention, the advertisement putting effectiveness can be greatly improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a flow chart of a method of advertisement delivery in an embodiment of the present invention;
FIG. 2 is a scene diagram of an advertisement delivery method according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of an advertisement delivery system of an embodiment of the present invention;
fig. 4 is a schematic diagram of an advertisement delivery device according to an embodiment of the present invention.
Description of reference numerals:
120: a gaze focus module; 130: a point of regard module; 140: a position and action module; 150: and an advertisement module.
Detailed Description
The technical solutions of the present invention will be described clearly and completely with reference to the following embodiments, and it should be understood that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the description of the present invention, it is to be understood that the terms "center", "longitudinal", "lateral", "length", "width", "thickness", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", "outer", "clockwise", "counterclockwise", and the like, indicate orientations and positional relationships based on those shown in the drawings, and are used only for convenience of description and simplicity of description, and do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be considered as limiting the present invention.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, features defined as "first", "second", may explicitly or implicitly include one or more of the described features. In the description of the present invention, "a plurality" means two or more unless specifically defined otherwise. Furthermore, the terms "mounted," "connected," and "connected" are to be construed broadly and may, for example, be fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
Method embodiment
According to an embodiment of the present invention, an advertisement delivery method is provided, and fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention, as shown in fig. 1, specifically including:
s1, obtaining the eye focus of the target crowd;
s3, acquiring the time of the target group to focus on the fixation point by eyes to obtain the focused time length;
s4, acquiring body position information and action information of the target crowd;
s4 specifically includes: and acquiring body position information and action information of the target crowd through a microwave radar.
And S5, putting advertisements with different lengths according to the focus of vision, the time length of attention, the body position information and the action information.
S5 further includes: and dynamically adjusting the space occupation ratio of screens for different advertisement releases according to the focus of vision, the length of time concerned, the body position information and the action information.
The method further comprises the following steps: and analyzing the releasing strategy according to the releasing of the videos with different lengths and the proportion of the releasing in the screen space.
According to the method, the following steps are implemented:
the effectiveness of advertisement delivery depends largely on the accuracy of targeting, and different delivery strategies and delivery contents are required for different crowds. The invention mainly aims to dynamically adjust the delivery content and the delivery mode according to the attention degree of the target crowd. Compared with the existing periodically-replaced releasing mode, the releasing content and the releasing mode are dynamically adjusted by adopting the perception technology of monitoring viewers in real time.
In order to improve the effectiveness of the advertisement delivery, the invention adopts a composite sensing technology, integrates the millimeter wave radar and the eye movement tracking technology, realizes the real-time tracking of the advertisement delivery object, and acquires the position information, the posture information and the eye focus information of the object. And obtaining target crowd attention data by combining the information results, and dynamically adjusting advertisement delivery strategies, contents and modes according to the data.
FIG. 2 is a scene diagram of an advertisement delivery method according to an embodiment of the present invention; as shown in fig. 2:
a millimeter wave radar sensor and an eye movement tracking device are additionally arranged on the advertisement display device, and position information, action information and eye focus information of a viewer are collected in real time. According to the data, the advertisement playing time length, the screen occupation ratio and the pushing purchasing connection are adjusted in real time, according to the reaction of the microwave radar, if the gesture of taking a picture by the mobile phone is detected, the commercial delivery or the commercial delivery time length is correspondingly prolonged, for example, when a user scans the two-dimensional code, the commercial delivery or the commercial delivery is displayed for a period of time.
The method is implemented by the following steps:
1. obtaining a focus of target attention;
2. obtaining the concerned time length by recording the time of the concerned point position;
3. obtaining body position information and action information of a target crowd by recording microwave radar data;
4. changing versions with different lengths of the launched video by analyzing the information;
5. dynamically adjusting the space occupation ratio of screens launched by different advertisements and changing the playing time of the advertisements by analyzing the data;
6. uploading the statistical data to a public analysis release strategy reference of a server side according to the time period;
the method can effectively improve the advertisement putting efficiency and provide data support for further putting strategy analysis.
The invention discloses a method for dynamically changing the advertisement putting duration, the putting content and the screen ratio through data analysis in a data recording mode of integrating a microwave radar and a gaze focus. The method of the invention can greatly improve the effectiveness of advertisement delivery. The invention can obtain the real-time feedback and evaluation of the delivery effectiveness and provide powerful support for the adjustment of the advertisement delivery strategy.
System embodiment
According to an embodiment of the present invention, an advertisement delivery method is provided, and fig. 3 is a schematic diagram of an advertisement delivery system according to an embodiment of the present invention, as shown in fig. 3, specifically including:
eye focus module 120: the system is used for acquiring the eye focus of a target group;
the point-of-regard module 130: the time for obtaining the attention point of the eyes of the target population to obtain the attention time length;
position and action module 140: the system comprises a data acquisition module, a data processing module and a data processing module, wherein the data acquisition module is used for acquiring body position information and action information of a target crowd;
the position and action module 140 is further operable to: the method is used for acquiring body position information and action information of the target crowd through the microwave radar.
The advertisement module 150: the system is used for delivering advertisements with different lengths according to the eye focus, the concerned time length, the body position information and the action information.
The advertisement module 150 is further configured to: and dynamically adjusting the space occupation ratio of screens launched by different advertisements and changing the time length of advertisement playing according to the eye focus, the concerned time length, the body position information and the action information.
The system is further configured to: and analyzing the releasing strategy according to the releasing of the videos with different lengths and the proportion of the releasing in the screen space.
The embodiment of the present invention is a system embodiment corresponding to the above method embodiment, and specific operations of each module may be understood with reference to the description of the method embodiment, which is not described herein again.
Apparatus embodiment one
An embodiment of the present invention provides an advertisement delivery device, as shown in fig. 4, including: a memory 40, a processor 42 and a computer program stored on the memory 40 and executable on the processor 42, the computer program, when executed by the processor, implementing the steps of the above-described method embodiments.
Device embodiment II
The embodiment of the present invention provides a computer-readable storage medium, on which an implementation program for information transmission is stored, and when being executed by the processor 42, the implementation program implements the steps in the above method embodiments.
The computer-readable storage medium of this embodiment includes, but is not limited to: ROM, RAM, magnetic or optical disks, and the like.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; however, these modifications or alternative technical solutions of the embodiments of the present invention do not depart from the scope of the present invention.
Claims (10)
1. An advertisement delivery method, comprising,
s1, obtaining the eye focus of the target crowd;
s3, acquiring the time of the target group for paying attention to the fixation point by eyes to obtain the attention time length;
s4, acquiring body position information and action information of the target crowd;
and S5, delivering advertisements with different lengths according to the eye focus, the time length of attention, the body position information and the action information.
2. The method according to claim 1, wherein the S4 specifically includes: and acquiring body position information and action information of the target crowd through a microwave radar.
3. The method according to claim 2, wherein the S5 further comprises: and dynamically adjusting the space occupation ratio of screens launched by different advertisements according to the eye focus, the concerned time length, the body position information and the action information.
4. The method of claim 3, further comprising: and analyzing the releasing strategy according to the releasing of the videos with different lengths and the proportion of the releasing in the screen space.
5. A system for advertisement placement, comprising:
eye focus module: the system is used for acquiring the eye focus of a target group;
a fixation point module: the time for obtaining the attention point of the eyes of the target population is obtained to obtain the attention time length;
a position and action module: the system is used for acquiring body position information and action information of the target crowd;
an advertisement module: and the system is used for delivering advertisements with different lengths according to the eye focus, the concerned time length, the body position information and the action information.
6. The system of claim 5, wherein the location and action module is further configured to: and acquiring body position information and action information of the target crowd through a microwave radar.
7. The system of claim 6, wherein the advertising module is further configured to: and dynamically adjusting the space occupation ratio of screens launched by different advertisements according to the eye focus, the concerned time length, the body position information and the action information.
8. The system of claim 7, wherein the system is further configured to: and analyzing the releasing strategy according to the releasing of the videos with different lengths and the proportion of the releasing in the screen space.
9. An apparatus for advertisement placement, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the method of advertisement placement according to any one of claims 1 to 4.
10. A computer-readable storage medium, having stored thereon a program for implementing information transfer, which when executed by a processor implements the steps of a method for advertisement placement according to any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111112597.5A CN113807894A (en) | 2021-09-18 | 2021-09-18 | Advertisement putting method, system and device |
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| CN202111112597.5A CN113807894A (en) | 2021-09-18 | 2021-09-18 | Advertisement putting method, system and device |
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| CN113807894A true CN113807894A (en) | 2021-12-17 |
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Citations (7)
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| CN202976721U (en) * | 2012-12-13 | 2013-06-05 | 崔儒赫 | Cartoon advertising display device |
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| CN110443656A (en) * | 2019-08-15 | 2019-11-12 | 四川长虹电器股份有限公司 | Accurate advertisement jettison system based on human eye sight direction discernment |
| CN111353461A (en) * | 2020-03-11 | 2020-06-30 | 京东数字科技控股有限公司 | Method, device and system for detecting attention of advertising screen and storage medium |
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2021
- 2021-09-18 CN CN202111112597.5A patent/CN113807894A/en active Pending
Patent Citations (7)
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|---|---|---|---|---|
| CN202976721U (en) * | 2012-12-13 | 2013-06-05 | 崔儒赫 | Cartoon advertising display device |
| CN104133920A (en) * | 2014-07-18 | 2014-11-05 | 百度在线网络技术（北京）有限公司 | User behavior collection method and device |
| CN109670860A (en) * | 2018-11-27 | 2019-04-23 | 平安科技（深圳）有限公司 | Advertisement placement method, device, electronic equipment and computer readable storage medium |
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