CN113807875A

CN113807875A - Resource popularization analysis method, device, equipment and storage medium

Info

Publication number: CN113807875A
Application number: CN202010541061.4A
Authority: CN
Inventors: 崔婷婷
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-06-15
Filing date: 2020-06-15
Publication date: 2021-12-17

Abstract

The application discloses a resource popularization analysis method, a device, equipment and a storage medium, wherein the method comprises the following steps: responding to the resource promotion analysis creating instruction, and determining promotion resources of the target object to be promoted; acquiring a resource popularization parameter of the popularization resource, wherein the resource popularization parameter represents a resource investment cost involved in popularization of the target object by using the popularization resource and an influence condition of the target object on the popularization resource; determining a resource type of the promoted resource; the resource popularization analysis is carried out based on the resource type and the resource popularization parameter, the obtained resource popularization analysis data can be objectively and accurately evaluated and analyzed by using the technical scheme provided by the embodiment of the application, an effective popularization cooperation reference basis is provided for both sides of popularization cooperation, and the processing efficiency of the resource popularization analysis is greatly improved.

Description

Resource popularization analysis method, device, equipment and storage medium

Technical Field

The present application relates to the field of internet communications technologies, and in particular, to a method, an apparatus, a device, and a storage medium for resource popularization analysis.

Background

With the vigorous development of the internet industry, particularly the mobile internet, products and information are popularized through the internet to form a new form. Popularization resources based on the internet are also more and more abundant, such as common IP authorization, product implantation, media exposure, customs propagation, online live broadcast and the like.

In the prior art, when objects such as products and the like are promoted by using promotion resources, a resource promotion party and an object promotion party always need to evaluate the promotion value of the promotion cooperation through a large amount of manual investigation. However, the existing manual research method is time-consuming and labor-consuming, and cannot objectively and accurately analyze the popularization value due to the influence of human subjective factors. Therefore, a reliable and effective resource promotion analysis scheme is needed.

Disclosure of Invention

The application provides a resource popularization analysis method, a device, equipment and a storage medium, which can realize objective and accurate popularization value assessment and analysis, provide effective popularization and cooperation reference basis for both parties in popularization and cooperation, and greatly improve the processing efficiency of resource popularization analysis.

In one aspect, the present application provides a resource promotion analysis method, including:

responding to the resource promotion analysis creating instruction, and determining promotion resources of the target object to be promoted;

acquiring a resource popularization parameter of the popularization resource, wherein the resource popularization parameter represents a resource investment cost involved in popularization of the target object by using the popularization resource and an influence condition of the target object on the popularization resource;

determining a resource type of the promoted resource;

and performing resource popularization analysis based on the resource type and the resource popularization parameter to obtain resource popularization analysis data.

Another aspect provides a resource promotion analysis apparatus, including:

the promotion resource determining module is used for responding to the resource promotion analysis creating instruction and determining promotion resources of the target object to be promoted;

a resource promotion parameter obtaining module, configured to obtain a resource promotion parameter of the promoted resource, where the resource promotion parameter represents a resource investment cost involved in promoting the target object by using the promoted resource and an influence situation of the target object on the promoted resource;

the resource type determining module is used for determining the resource type of the popularization resource;

and the resource popularization analysis module is used for carrying out resource popularization analysis based on the resource type and the resource popularization parameter to obtain resource popularization analysis data.

Another aspect provides a resource promotion analysis apparatus, which includes a processor and a memory, where the memory stores at least one instruction or at least one program, and the at least one instruction or the at least one program is loaded and executed by the processor to implement the resource promotion analysis method as described above.

Another aspect provides a computer-readable storage medium, in which at least one instruction or at least one program is stored, and the at least one instruction or the at least one program is loaded and executed by a processor to implement the resource promotion analysis method as described above.

The resource popularization analysis method, the resource popularization analysis device, the resource popularization analysis equipment and the storage medium have the following technical effects:

after receiving a resource promotion analysis creation instruction, the method and the device determine promotion resources of the target object to be promoted, obtain resource promotion parameters capable of representing resource investment cost related to promotion of the target object by utilizing the promotion resources and influence conditions of the target object on the promotion resources, determine resource types of the promotion resources, and finally perform resource promotion analysis based on the resource types and the resource promotion parameters to obtain resource promotion analysis data, achieve objective and accurate assessment and analysis of promotion values, provide effective promotion and cooperation reference bases for both parties of promotion and cooperation, and greatly improve processing efficiency of the resource promotion and analysis.

Drawings

In order to more clearly illustrate the technical solutions and advantages of the embodiments of the present application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a schematic diagram of an application environment provided by an embodiment of the present application;

fig. 2 is a schematic flowchart of a resource popularization analysis method according to an embodiment of the present application;

FIG. 3 is a schematic diagram of a basic information input interface provided by an embodiment of the present application;

fig. 4 is a schematic flowchart of a process for obtaining resource promotion parameters of the promoted resources according to the embodiment of the present application;

FIG. 5 is a diagram of a parameter input interface according to an embodiment of the present disclosure;

fig. 6 is a schematic flowchart illustrating a process of acquiring a first parameter based on information input in an input area corresponding to the first parameter according to an embodiment of the present application;

fig. 7 is a schematic flowchart of a process of querying a second preset mapping table to obtain indirect resource coefficients corresponding to the indirect resource information according to the embodiment of the present application;

fig. 8 is a schematic flowchart of a process for acquiring a resource promotion parameter based on information input on the parameter input interface according to an embodiment of the present application;

fig. 9 is a schematic flowchart of another process for acquiring a resource promotion parameter based on information input in the parameter input interface according to the embodiment of the present application;

fig. 10 is a schematic flowchart of a resource promotion analysis performed based on the resource types and the resource promotion parameters according to an embodiment of the present application;

fig. 11 is a schematic structural diagram of a resource popularization analysis apparatus according to an embodiment of the present application;

fig. 12 is a schematic structural diagram of a terminal according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or server that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Referring to fig. 1, fig. 1 is a schematic diagram of an application environment according to an embodiment of the present disclosure, and as shown in fig. 1, the application environment may include a terminal 01 and a server 02.

In this embodiment, the terminal 01 may be configured to provide a service of resource popularization analysis for a user, and specifically, may include electronic devices of a type such as a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, and a smart wearable device, and may also include software running on the electronic devices, such as an application program and an applet. The operating system running on the electronic device in the embodiment of the present application may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

In this embodiment of the present specification, the server 02 may be configured to provide a background data support for resource popularization analysis for the terminal 01, and specifically, the server 02 may be an independent physical server, may also be a server cluster or a distributed system formed by a plurality of physical servers, and may also be a cloud server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and an artificial intelligence platform.

In the embodiment of the present specification, the terminal 01 and the server 02 may be directly or indirectly connected through wired or wireless communication, and the present application is not limited herein.

A resource promotion analysis method of the present application is described below, and fig. 2 is a schematic flow chart of a resource promotion analysis method provided in an embodiment of the present application, and the present specification provides method operation steps as described in the embodiment or the flow chart, but more or less operation steps may be included based on conventional or non-creative labor. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. In practice, the system or server product may be implemented in a sequential or parallel manner (e.g., parallel processor or multi-threaded environment) according to the embodiments or methods shown in the figures. Specifically, as shown in fig. 2, the method may include:

s201: and responding to the resource popularization analysis creating instruction, and determining popularization resources of the target object to be popularized.

In this embodiment of the present specification, the target object may include, but is not limited to, an entity product, a financial product, and the like, which may be promoted in conjunction with a promotion resource. Specifically, the promotion resource may include a resource providing an object promotion service, and a general promotion resource may correspond to one product; in a specific application scenario, such as a game product, the promotion resource of the game product may include, but is not limited to, at least one of an IP (Intellectual Property) authorization, a game gift package, a product placement, an in-product promotion, an out-product promotion, a media exposure, a customs propagation, and an online live stream.

Specifically, the IP authorization may be granted for the own IP usage right related to the game product (including but not limited to the authorization of the game name, game logo, in-game product image, game derivative product); the game gift bag can be some gift combinations used for game activities and the like, including for example, tickets, skins and the like; product implantation may be implantation in the game itself, such as customizing brand cooperative skin, etc.; the promotion in the product can be the promotion in the game, such as the pop-up in the game; the product promotion can be realized by promoting outside the game, such as game official websites, game assistants and the like; the medium exposure can be game micro blogs, game public numbers and game related small programs; the customs propagation can be news information related to games, offline activities and the like; the live online stream may be a live online game.

In practical application, the resource popularization analysis method may be executed based on a resource popularization analysis creation instruction, and the specific resource popularization analysis creation instruction may be an instruction triggered based on an interface provided by the terminal side. Correspondingly, the terminal side can execute the operation of determining the popularization resource of the target object to be popularized so as to perform resource popularization analysis; the instruction can also be sent to a server, and the server executes the operation of determining the popularization resource of the target object to be popularized so as to perform resource popularization analysis.

In a specific embodiment, as shown in fig. 3, the terminal may provide a basic information input interface for inputting the target object and promoting the resource; generally, a product often corresponds to a plurality of popularization resources, when different target objects are popularized, all popularization resources of the product can be selected, partial popularization resources can also be selected from the popularization resources, correspondingly, resource packages corresponding to different popularization resources can be set, and each resource package can correspond to one or more popularization resources of a product; as can be seen from fig. 3, the user can select a popularization resource by filling in the name of the resource package in the basic information input interface, and trigger the next resource popularization analysis operation by clicking the submit button and the like.

Specifically, as shown in fig. 3, the basic information input interface may further include information such as a product name (game a), a product type (game), a cooperation object (target object), a project name (name set for a certain promotion cooperation), a promotion channel, an object industry, a project period (exposure period), a BD (Business Development), a manager-resource introduction, and a BD (Business Development), a project management.

In addition, it should be noted that, in practical applications, the analysis instruction in the embodiment of the present specification may also be a preset timing instruction or the like.

S203: and acquiring the resource popularization parameters of the popularization resources.

In this embodiment of the present specification, the resource promotion parameter may represent a resource investment cost involved in promoting the target object by using the promoted resource and an influence situation of the target object on the promoted resource. In practical application, different popularization resources often have different resource popularization parameters, and correspondingly, due to different resource popularization parameters of the popularization resources, the obtaining ways are often different, for example, the resource popularization parameters of some popularization resources can be directly obtained through historical data, and the resource popularization parameters of some popularization resources need to be obtained based on a user input mode (including the resource popularization parameters using input information as the resource popularization parameters and/or the resource popularization parameters generated based on the input information). In a specific embodiment, as shown in fig. 4, the obtaining of the resource promotion parameter of the promotion resource may include:

s2031: displaying a parameter input interface of the popularization resource, wherein the parameter input interface comprises an input area corresponding to a first parameter and a second parameter;

s2033: responding to a parameter submitting instruction triggered on the parameter input interface, and acquiring a first parameter based on information input in an input area corresponding to the first parameter;

s2035: taking the second parameter and the first parameter as the resource promotion parameters;

in practical application, exposure data can be often used as data capable of representing the resource value of a promotional resource, in the embodiment of the description, a second parameter can represent the historical exposure condition of the promotional resource, generally, the exposure difference of a certain promotional resource within a period of time is not large, and correspondingly, the second parameter can be determined by using the historical exposure data within the latest period of time; specifically, information of a promotion channel can be often input in the basic information input interface, and accordingly, historical exposure data can be acquired from a corresponding channel party based on the information of the promotion channel; in practical application, information of a promotion channel of each promotion resource can be prestored, and accordingly, after the promotion resources are determined, historical exposure data can be acquired from a corresponding channel party based on the prestored information of the promotion channel.

In a specific embodiment, the second parameter may be an order of magnitude of the exposure number/exposure number in the latest historical period, or may be an order of magnitude of the unit exposure number/exposure number in the latest historical period.

In this embodiment, the first parameter may include data that needs to be acquired based on a user input manner in the resource promotion parameter that can represent the value of the promoted resource.

In a specific embodiment, it is assumed that the promotion resources of the target object include IP authorization, game gift bags, product implantation, in-product promotion, out-product promotion, media exposure, customs propagation, and online live streaming; wherein, resource popularization: the resource popularization parameters which are included in the product implantation, product internal popularization, product external popularization, medium exposure and on-line live broadcast streams and can represent the resource investment cost related to the popularization of the target object by utilizing the popularization resource and the influence condition of the target object on the popularization resource all comprise the input amount, the unit exposure magnitude, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object proportion and the object proportion coefficient, wherein the unit exposure magnitude is usually acquired through historical data (historical exposure data), and the input amount, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object proportion and the object proportion coefficient can be determined through user input or based on user input information. Correspondingly, when the popularization resource is product implantation, product internal promotion, product external promotion, medium exposure and online live broadcast stream, the popularization parameter of the popularization resource can be obtained through the embodiment corresponding to fig. 4.

In other embodiments, the promotional resource: the resource popularization parameters included in the customs propagation and capable of representing the resource investment cost related to the popularization of the target object by using the popularization resource and the influence condition of the target object on the popularization resource comprise the investment amount, the material cost (the material cost can comprise the capital cost needing investment in the popularization process except the investment amount, such as the expenditure of popularization materials, popularization personnel and the like), the unit exposure magnitude, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object proportion and the object proportion coefficient, the unit exposure magnitude is usually acquired through historical data (historical exposure data), and the release amount, the material cost, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object proportion and the object proportion coefficient can be determined through user input or based on information input by a user. Correspondingly, when the popularization resource is broadcast in the public customs, the popularization parameter of the popularization resource can be obtained through the embodiment corresponding to fig. 4.

Specifically, as shown in fig. 5, fig. 5 is a schematic diagram of a parameter input interface provided in the embodiment of the present application. Taking the medium exposure as an example, the parameter input interface may display a data input area corresponding to the first parameter for the user to input information; in addition, in order to facilitate the user to grasp the resource popularization parameters capable of representing the value of the popularization resource, the parameter input interface also comprises a second parameter, and in practical application, the second parameter may not be displayed.

In a specific embodiment, as shown in fig. 6, the obtaining the first parameter based on the information input in the input area corresponding to the first parameter may include:

s601: acquiring first information input in an input area corresponding to the first parameter, wherein the first information comprises first indirect resource information, first direct resource information and indirect resource information;

s603: inquiring a first preset mapping relation table to obtain a first resource coefficient corresponding to the first indirect resource information;

s605: inquiring a second preset mapping relation table to obtain an indirect resource coefficient corresponding to the indirect resource information;

s607: and taking the first direct resource information, the inter-direct resource information, the first resource coefficient and the inter-direct resource coefficient as the first parameter.

In the embodiment of the specification, when the resource popularization parameter of the popularization resource needs to be acquired based on the user input mode, certain input information can be directly used as the resource popularization parameter of the popularization resource; certain input information needs to be processed to generate resource popularization parameters for popularizing resources; some input information can be directly used as resource popularization parameters for popularizing resources, and the resource popularization parameters for popularizing resources can be generated after certain processing based on the input information.

Correspondingly, in this embodiment of the present specification, the first direct resource information may include information that can be directly used as a resource promotion parameter in information input by the parameter input interface; the first indirect resource information may include information that is required to be processed and then used as a resource promotion parameter in information input by the parameter input interface. The indirect resource information may include information input by the parameter input interface, that is, information that can be directly used as a resource promotion parameter, or information that can be used as a resource promotion parameter after being processed.

In a specific embodiment, in combination with the game application scenario, when the popularization resource is product implantation, product in-product promotion, product out-product promotion, media exposure, and online live streaming (resource popularization parameters include a release amount, a unit exposure magnitude, an exposure period, an exposure effective coefficient, an exposure type, a resource type coefficient, an object proportion, and an object proportion coefficient), the first direct resource information may include the exposure type and the release amount, and the first indirect resource information may include the resource type. The resource promotion parameter determined based on the resource type may include a resource type coefficient; the indirect resource information may include an object ratio and an exposure period, the resource promotion parameter determined based on the object ratio may include an object ratio coefficient, and the resource promotion parameter determined based on the exposure period may include an exposure effectiveness coefficient.

In another specific embodiment, when the popularization resource is a customs propagation (the resource popularization parameter includes an amount of investment, a material cost, a unit exposure magnitude, an exposure period, an exposure significant coefficient, an exposure type, a resource type coefficient, an object proportion, and an object proportion coefficient), the first direct resource information may include an exposure type, an amount of investment, and a material cost, and the first indirect resource information may include a resource type. The resource promotion parameter determined based on the resource type may include a resource type coefficient; the indirect resource information may include an object ratio and an exposure period, the resource promotion parameter determined based on the object ratio may include an object ratio coefficient, and the resource promotion parameter determined based on the exposure period may include an exposure effectiveness coefficient.

Further, when the first indirect resource information includes a resource type of the promoted resource, the first preset mapping table is a resource type coefficient table including resource types and resource type coefficients corresponding to one, and the querying the first preset mapping table to obtain the first resource coefficient corresponding to the first indirect resource information includes:

1) inquiring the resource type coefficient table to obtain a resource type coefficient corresponding to the resource type of the popularization resource;

2) and taking the corresponding resource type coefficient as the first resource coefficient.

In a specific embodiment, as shown in table 1, table 1 shows a resource type coefficient table, where Modal1, Modal2, Modal3.. Modaln indicates different resource types, and Y1, Y2, Y3... Yn indicate corresponding resource type coefficients, respectively.

TABLE 1

Resource type	Resource type coefficient
		Modal1	Y1
Modal2	Y2
		Modal3	Y3
……	……
		Modaln	Yn

Specifically, the resource type coefficient may represent unit promotion costs of different types of promotion resources, and in this specification, the resource type coefficient may be determined in combination with historical promotion costs of different types of promotion resources. Specifically, historical promotion data can be selected by combining with a target object to determine the historical promotion cost; for example, the target object is a certain fried chicken food, and accordingly, historical promotion data for promoting the resource to promote the fried chicken food or other fried chicken foods can be obtained to determine historical promotion cost, and the historical promotion cost is used as a corresponding resource type coefficient. In a specific embodiment, assuming that the target object is promoted by advertisement placement based on promotion resources, the resource type coefficient may include, but is not limited to, CMP (Cost Per mill), etc.

In a specific embodiment, taking the above game scenario as an example, when the indirect resource information may include an object occupation ratio of the target object and an exposure period of the target object; the second preset mapping relation table may be an object ratio coefficient table including object ratio intervals and object ratio coefficients in one-to-one correspondence, and a time length attenuation coefficient table including exposure time length intervals and exposure effective coefficients in one-to-one correspondence; accordingly, the inter-direct resource coefficients may include an object-to-object ratio coefficient and an exposure significant coefficient. Correspondingly, as shown in fig. 7, querying the second preset mapping relationship table to obtain the indirect resource coefficient corresponding to the indirect resource information may include:

s701: inquiring the object ratio coefficient table to obtain an object ratio coefficient corresponding to an object ratio interval where the object ratio of the target object is located;

s703: inquiring the time length attenuation coefficient table, and determining an exposure time length interval corresponding to the exposure period of the target object;

s705: acquiring an exposure effective coefficient corresponding to the corresponding exposure duration interval;

s707: and taking the corresponding object ratio coefficient and the corresponding exposure effective coefficient as the indirect resource coefficient.

In this embodiment, the exposure period may be a total duration of the promotion target object, and the object percentage may include a proportion of the promotion content of the target object in the total promotion content. The object proportion coefficient can represent the difference of the influence degree of the object on the resource value of the popularization resource under a certain object proportion; in practical application, when the proportion of the promotion content of the target object in the total promotion content is within a certain interval, the influence degree on the resource value of the promotion resource is basically consistent, and correspondingly, a plurality of object proportion intervals can be divided based on a large number of historical promotion conditions (the number of the object proportion intervals can be determined by combining with the practical situation). In the embodiment of the present specification, as shown in table 2, the object ratio intervals may be sequentially divided into four intervals (0-X1), (X1-X2), (X2-X3), (X3-X4), where X4 is equal to or less than 100%, and the object ratio coefficients N1, N2, N3, and N4 are sequentially increased, where N4 is equal to or less than 1, according to the degree of influence of the object ratio on the resource value of the popularization resource, which corresponds to the actual object ratio.

TABLE 2

Object ratio interval	Object ratio coefficient
		0-X1	N1
X1-X2	N2
		X2-X3	N3
X3-X4	N4

In this embodiment of the present specification, the effective exposure coefficient corresponding to an exposure period may represent an exposure effect in the exposure period, where the exposure effect may include, but is not limited to, the number of people reaching through exposure, a conversion rate, and the like.

In the embodiment of the description, through analysis of historical popularization conditions of a plurality of popularization resources, it can be determined that exposure effects of a plurality of popularization resources are greatly influenced by time factors (that is, as exposure time increases, the later popularization effect is worse, the corresponding resource value is smaller), and exposure effects of a plurality of popularization resources are less influenced by time factors; correspondingly, from the dimension of the exposure effect, the exposure types can be divided for various popularization resources, wherein the exposure types of the popularization resources which are greatly influenced by time factors are as follows: the time-long type, specifically, in combination with the game application scenario, the popularization resources of the time-long type may include, but are not limited to, product implantation, product in-product promotion, product out-promotion, media exposure, customs propagation, online live streaming, and the like. The exposure types of the promoted resources which are less influenced by the time factor are as follows: singleton, in particular, singleton promotional resources may include, but are not limited to, IP authorization, game gift packages, event tickets, and the like.

In this embodiment, for a popularization resource that is less affected by a time factor, an exposure effective coefficient may be 1. For promotional resources that are greatly affected by time factors, a time attenuation model may be set to determine the exposure heat attenuation coefficient available for exposure over time. Specifically, the following formula is shown: n is a radical of_t＝N₀e^-αt

Wherein N is₀Is the initial significant coefficient, N_tIs the corresponding exposure effective coefficient when the putting time is t, alpha is the heat attenuation coefficient, alpha>Specifically, alpha can be determined according to different numbers of touch people corresponding to different types of historically-used popularization resources after exposure of the object, specifically, the number of touch people at different times in the exposure form can be obtained by combining the exposure form of the target object, and a large number of touch people are fitted to obtain the heat attenuation coefficient.

Further, the cumulative exposure effective coefficient during the release time t may be:

in the embodiments of the present specification, based on the above formula, the corresponding exposure effective coefficient may be determined in combination with the exposure period.

In other embodiments, considering that the exposure effect difference in some exposure duration intervals is not large, correspondingly, in order to improve the processing efficiency of the resource popularization analysis, a duration attenuation coefficient table including one-to-one corresponding exposure duration intervals and exposure effective coefficients may be preset. In a specific embodiment, as shown in table 3, four exposure duration intervals may be pre-divided by combining data in practical application, where the exposure effective coefficient M1 corresponding to 0-T1 is the largest, the exposure effective coefficient M4 corresponding to T3- (greater than T3) is the smallest, and M1> M2> M3> M4.

TABLE 3

Duration interval of exposure	Effective coefficient of exposure
		0-T1	M1
T1-T2	M2
		T2-T3	M3
T3-	M4

In a specific embodiment, when the exposure period T falls within the interval 0-T1, the exposure effective coefficient corresponding to the exposure period includes M1; when the exposure period T falls in the interval of T1-T2, the exposure effective coefficients corresponding to the exposure period comprise M1 and M2; when the exposure period T falls in the interval of T2-T3, the exposure effective coefficients corresponding to the exposure period comprise M1, M2 and M3; when the exposure period T falls within the T3-interval, the exposure effective coefficients corresponding to the exposure period include M1, M2, M3, and M4.

In other embodiments, when the resource promotion parameter of the promoted resource can be obtained only by the user after being input through a corresponding interface, obtaining the resource promotion parameter of the promoted resource may include:

1) displaying a parameter input interface of the popularization resource;

2) and responding to a parameter submitting instruction triggered on a parameter input interface, and acquiring the resource popularization parameter based on the information input on the parameter input interface.

The resource promotion parameters of the game gift package can comprise a gift package exchange rate and a gift package value corresponding to the purpose of the gift package, wherein the gift package exchange rate and the gift package value can be acquired after being input by a user on a corresponding interface. The value of the gift bag can be directly input in the interface, and the exchange rate of the gift bag can be determined by combining the use of the gift bag input in the interface by the user. Correspondingly, when the popularization resource is a game gift bag, the resource popularization parameter can be obtained through the embodiment that the resource popularization parameter is obtained only after the user inputs the resource popularization parameter through the corresponding interface.

In another specific embodiment, the resource promotion parameter for an IP authorization may include an IP value corresponding to an authorized use; correspondingly, when the popularization resource is authorized by the IP, the resource popularization parameter can be obtained by the above embodiment that the user obtains the popularization resource after inputting the popularization resource on the corresponding interface.

In a specific embodiment, as shown in fig. 8, the acquiring the resource promotion parameter based on the information input in the parameter input interface includes:

s801: acquiring second information input on the parameter input interface, wherein the second information comprises second direct resource information and second indirect resource information;

s803: inquiring a third preset mapping relation table to obtain a second resource coefficient corresponding to the second indirect resource information;

s805: and taking the second direct resource information and the second resource coefficient as the resource popularization parameter.

In this embodiment of the present specification, the second direct resource information may include information that can be directly used as a resource promotion parameter in information input by the parameter input interface; the second indirect resource information may include information that is required to be processed and then used as a resource promotion parameter in information input by the parameter input interface.

In a specific embodiment, in combination with the game application scenario, when the popularization resource is a game gift bag whose resource popularization parameters include a gift bag exchange rate and a gift bag value, the second direct resource information may include the gift bag value, and the second indirect resource information may include a gift bag usage. The resource promotion parameters determined based on the use of the gift package may include a gift package exchange rate.

In a specific embodiment, when the second indirect resource information includes a usage of a gift package, the third preset mapping relationship table may be a usage exchange rate table including one-to-one correspondence of usage of the gift package and exchange rate of the gift package. Correspondingly, querying a third preset mapping relationship table to obtain a second resource coefficient corresponding to the second indirect resource information may include:

1) inquiring the usage exchange rate table to obtain a gift package exchange rate corresponding to the usage of the gift package;

2) and taking the corresponding gift package exchange rate as the second resource coefficient.

In this embodiment of the present description, the exchange rate of the gift bag may be an exchange rate of a promoted gift bag, and specifically, the exchange rate of the gift bag may be determined in combination with a historical exchange condition of the gift bag. In this embodiment of the present specification, the historical gift package exchange conditions under each gift package use may be combined in advance to determine the gift package exchange rate corresponding to the gift package use, and the determined gift package exchange rate may be stored in the use exchange rate table.

In a specific embodiment, as shown in table 4, table 1 shows a usage exchange rate table, where usage a, usage B, and usage C represent different gift package usages, and B1, B2, and B3 represent corresponding gift package exchange rates, respectively.

TABLE 4

Application of gift bag	Exchange rate
		Use A	B1
Use B	B2
		Use C	B3

In other embodiments, as shown in fig. 9, the obtaining of the resource promotion parameter based on the information input in the parameter input interface may include:

s901: acquiring third information input on the parameter input interface;

s903: inquiring a fourth preset mapping relation table to obtain a third resource coefficient corresponding to the third information;

s905: and taking the third resource coefficient as the resource popularization parameter.

In this embodiment of the present specification, the third information may include information that is required to be processed and then used as a resource popularization parameter in information input by the parameter input interface. In a specific embodiment, in combination with the game application scenario, when the popularization resource is an IP authorization whose resource popularization parameter includes an IP value corresponding to an authorized use, the third information may include the authorized use. The resource promotion parameters determined based on authorized use may include an IP value.

In a specific embodiment, when the third information includes an authorization purpose, the fourth preset mapping relation table may be an authorization purpose value table including one-to-one corresponding authorization purpose and IP value. Correspondingly, querying a fourth preset mapping relationship table to obtain a third resource coefficient corresponding to the third information may include:

1) inquiring the authorized use value table to obtain the IP value corresponding to the authorized use;

2) and taking the corresponding IP value as the third resource coefficient.

In this embodiment, the IP value may be data obtained by quantizing historical exposure data corresponding to authorized use according to a certain rule. In this embodiment of the present specification, the IP value corresponding to each authorized use may be determined in advance by combining historical exposure data for each authorized use, and stored in the authorized use value table.

In addition, it should be noted that, the obtaining manner of the resource popularization parameters corresponding to different popularization resources is not limited to the above, and in practical application, more or fewer steps may be included in combination with actual requirements.

S205: and determining the resource type of the promoted resource.

In the embodiments of the present specification, promotional resources having the same resource promotion parameter may be classified into one category. Specifically, each type of resource type may be distinguished by using a preset identifier.

In a specific embodiment, it is assumed that the promotion resources of the target object include IP authorization, game gift bags, product implantation, in-product promotion, out-product promotion, media exposure, customs propagation, and online live streaming; the corresponding product implantation, product internal promotion, product external promotion, medium exposure and on-line live broadcast streams can be of the same type of resource type (assuming that the promotion resources of the resource promotion parameters comprise the input amount, the unit exposure magnitude, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object occupation ratio and the object occupation ratio coefficient are of the first resource type); the resource promotion parameters of the customs propagation comprise the input amount, the material cost, the unit exposure magnitude, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object proportion and the object proportion coefficient, and correspondingly, the customs propagation can be independently used as a resource type (assuming that the promotion resources of the resource promotion parameters comprise the input amount, the unit exposure magnitude, the exposure period, the exposure effective coefficient, the exposure type, the resource type coefficient, the object proportion and the object proportion coefficient are a second resource type); the resource promotion parameters of the game gift bag can comprise a gift bag exchange rate and a gift bag value corresponding to the purposes of the gift bag, and correspondingly, the game gift bag can be independently used as a resource type (assuming that the resource promotion parameters comprise the gift bag exchange rate and the promotion resources of the gift bag value corresponding to the purposes of the gift bag as a third resource type); the resource promotion parameters of the IP authorization comprise IP values corresponding to authorized purposes; accordingly, the IP authorization may be solely as a resource type (assuming that the resource promotion parameter includes a promotion resource of an IP value corresponding to the authorized use as a fourth resource type).

In this embodiment of the present specification, resource popularization parameters corresponding to different popularization resources may be combined in advance, a corresponding resource type may be set for each popularization resource, and accordingly, after the popularization resource is determined, the resource type of the popularization resource may be directly determined.

In addition, it should be noted that the resource types may be divided according to actual situations, and are not limited to the foregoing, and in practical applications, more or less resource types may be included according to actual needs.

S207: and performing resource popularization analysis based on the resource type and the resource popularization parameter to obtain resource popularization analysis data.

In the embodiment of the specification, the resource popularization analysis data can represent the popularization value generated by popularizing the resource popularization target object.

In the embodiment of the present specification, the resource types are divided for the promoted resources according to the difference of the resource promotion parameters corresponding to the promoted resources, and correspondingly, the resource promotion analysis modes are different due to the resource promotion parameters corresponding to different resource types; in a specific embodiment, as shown in fig. 10, the performing resource popularization analysis based on the resource type and the resource popularization parameter to obtain resource popularization analysis data may include:

s2071: performing special factor identification on the resource popularization parameter according to the resource type;

s2073: when the resource popularization parameter is identified to comprise a special factor, judging whether the special factor is 0;

s2075: when the judgment result is negative, determining the resource popularization analysis data based on the special factor and the non-special factor correlation parameter in the resource popularization parameters;

s2077: when the judgment result is yes, determining the resource popularization analysis data based on other parameters in the resource popularization parameters, wherein the other parameters comprise parameters except the special factor of 0 in the resource popularization parameters;

s2079: and when the resource popularization parameter is identified not to include a special factor, determining the resource popularization analysis data based on the resource popularization parameter.

In this embodiment of the present specification, the special factor may represent a real launching cost, for example, a launching amount in the game application scene, and correspondingly, the parameter associated with the non-special factor may include a parameter that is not associated with the launching cost in the resource popularization parameter. As an example, the resource promotion parameter of the promotion resource of the first resource type in the game application scenario is a parameter related to the delivery cost, where the unit exposure magnitude, the resource type coefficient, the exposure period, the exposure effective coefficient, and the like can represent the virtual delivery cost; accordingly, the object ratio and the object ratio coefficient are not associated with the launch cost. As another example, the resource promotion parameter of the promotion resource of the second resource type in the game application scenario is a resource promotion parameter, where a unit exposure magnitude, a resource type coefficient, an exposure period, an exposure effective coefficient and the like can represent a virtual delivery cost, and are parameters related to the delivery cost; correspondingly, the material cost, the object ratio and the object ratio coefficient are not related to the putting cost.

In practical application, the resource promotion parameter corresponding to a resource type is often determined, and correspondingly, whether the resource type includes a special factor is also determined.

In a specific embodiment, taking the first resource type in the game application scenario as an example, the resource promotion parameter corresponding to the first resource type includes a special factor (a placement amount), and accordingly, it may be determined whether the placement amount is 0, generally, the placement amount is greater than or equal to 0, and in the following embodiment, when the placement amount is not 0, the placement amount >0 may be replaced with:

when the putting amount is larger than 0, the resource promotion analysis data is equal to the putting amount, the object proportion and the object proportion coefficient

Further, when the release amount is equal to 0, in the process of determining the resource popularization analysis data based on other parameters in the resource popularization parameter, the exposure type in the resource popularization parameter can be identified;

further, when the release amount is 0 and the exposure type is a single type, the resource promotion analysis data is unit exposure magnitude, resource type coefficient, exposure period, object occupation ratio and object occupation ratio coefficient. Where 1 is the exposure effective coefficient.

Further, when the sum of the investment is 0 and the exposure type is duration type 0 and the exposure period is T1, the resource promotion analysis data is unit exposure magnitude, resource type coefficient M1, object proportion coefficient M, and the exposure period is

Further, when the release amount is 0 and the exposure type is duration type & T1< exposure period [ < T2 ], the resource promotion analysis data is unit exposure magnitude value and resource type coefficient [ T1M 1+ (exposure period-T2) M2 ]. object proportion coefficient

Further, when the release amount is 0 and the exposure type is duration type & T2< exposure period number [ < T3 ], the resource promotion analysis data is unit exposure magnitude and resource type coefficient [ T1 x M1+ (T2-T1) ] M2+ (exposure period-T3) M3] object proportion coefficient

Further, when the release amount is 0& the exposure type is duration & T3< exposure period number, the resource promotion analysis data is unit exposure magnitude value resource type coefficient [ T1M 1+ (T2-T1) × M2+ T3M 3+ (exposure period number-T4): M4] < object proportion coefficient.

In a specific embodiment, it is assumed that, when game a is promoted in cooperation with a target object for a certain time, two promotion resources belonging to a first resource type, namely official microblog (media exposure) and mobile terminal official website (media exposure) are provided. Suppose that microblogs related to 5 items of target objects are sent in an official microblog according to 40 ten thousand of delivery money, advertisements are continuously delivered in a mobile terminal official website for 5 days, and the percentage of the target objects is 50%. The unit exposure magnitude of the system for automatically pulling the official microblog of the game A is 500,000, and the unit exposure magnitude of the mobile official website is 50,000, 00. Suppose that in game a, the object occupancy coefficient corresponding to 50% of the object occupancy is 1, the exposure effective coefficient corresponding to a 5-day exposure period (exposure period) is 1, and the resource type coefficient is 35%. Correspondingly, due to the fact that the release amount is larger than 0, resource popularization analysis data corresponding to 5 times of popularization of the official microblog is 400000, 50% and 1 is 200000. The popularization is carried out by utilizing the mobile official network, the sum of money is equal to 0, the exposure type is time-long type, and the exposure period of 5 days is assumed to fall in the exposure time interval of 0-T1; accordingly, 5 days of promotion for the mobile official network corresponds to the resource promotion analysis data 5000000 35% 5% 1% 50% 1 437500

In other embodiments, taking the second resource type in the game application scenario as an example, the resource promotion parameter corresponding to the second resource type includes a special factor (a release amount), and accordingly, it may be respectively determined whether the release amount is 0:

when the investment amount is larger than 0, the resource promotion analysis data is (investment amount + material cost) object proportion and object proportion coefficient.

Further, when the release amount is 0 and the exposure type is a single type, the resource promotion analysis data is unit exposure magnitude, resource type coefficient, exposure period, object proportion coefficient, material cost, object proportion coefficient. Where 1 is the exposure effective coefficient.

Further, when the release amount is 0& the exposure type is duration & 0& exposure period & T1, the resource promotion analysis data is unit exposure magnitude & resource type coefficient & exposure period & M1 & object proportion coefficient + material cost & object proportion.

Further, when the release amount is 0 and the exposure type is duration type & T1< exposure period [ < T2 ], the resource promotion analysis data is unit exposure magnitude and resource type coefficient [ T1M 1+ (exposure period-T2) M2 ]. object proportion coefficient + material cost object proportion coefficient

Further, when the release amount is 0 and the exposure type is duration type & T2< exposure period [ < T3 ], the resource promotion analysis data is unit exposure magnitude and resource type coefficient [ T1M 1+ (T2-T1) M2+ (exposure period-T3) M3] (object proportion coefficient + material cost) object proportion coefficient

Further, when the release amount is 0 and the exposure type is duration type & T3< exposure period, the resource promotion analysis data is unit exposure magnitude and resource type coefficient [ T1M 1+ (T2-T1) × M2+ T3M 3+ (exposure period number-T4) × M4] object proportion coefficient + material cost

In one particular embodiment, assume that game B provides a promotional resource, such as an X event, belonging to a second resource type when promoted in collaboration with the target object. Suppose that an X-game lasting 10 days is held in game B at a target percentage of 50%, 4000 ten thousand events are invested in the X-game and are launched, and material costs for event-related promotional material and the like cost 3000 ten thousand. The system automatically draws the exposure magnitude of the micro-event to be 80,000,000, and assumes that in the game of royal glory, the corresponding proportion coefficient is 1 when the proportion of the object is 50%, the corresponding exposure effective coefficient is 1 when the game is put for 5 days, and the resource type coefficient is 35%. Accordingly, in the promotion using the X event, since the release amount is greater than 0, the resource promotion analysis data corresponding to the 5-day promotion of the X event is (40000000+30000000) × 50% × 1 ═ 35000000.

In the above embodiment, the virtual delivery cost is quantified by multiplying the exposure data such as parameters including unit exposure magnitude, resource type coefficient, exposure period, exposure effective coefficient, and the like, and the delivery cost is quantified by the exposure data.

In other embodiments, taking the third resource type and the fourth resource type in the game application scenario as an example, the resource promotion parameters corresponding to the third resource type and the fourth resource type do not include a special factor, and the resource promotion analysis data may be determined directly based on the resource promotion parameters.

In a specific embodiment, taking the game gift package in the third resource type as an example, the resource promotion analysis data is the gift package value and the gift package exchange rate. Assuming that a gift package of usage a worth 30 ten thousand is provided when game a is promoted in cooperation with a target object at a certain time, and the gift package exchange rate B1 is 1, the resource promotion analysis data is 30 ten thousand according to the embodiment.

In another specific embodiment, for example, the IP authorization in the fourth resource type, the resource promotion analysis data is IP value.

Further, in practical application, when the promotion resource of one target object includes a plurality of resources, the resource promotion analysis data corresponding to each promotion resource may be summed to serve as the resource promotion analysis data for utilizing the plurality of promotion resources to promote the target object as a whole, and the resource promotion analysis data is displayed.

Further, when the promotion resources corresponding to the target include a plurality of promotion resources, in order to facilitate understanding of the resource promotion analysis data corresponding to each promotion resource, the resource promotion analysis data corresponding to each promotion resource may be displayed when the whole resource promotion analysis data corresponding to the target object is displayed.

In practical application, in order to improve the accuracy of the analyzed resource popularization analysis data, after the resource analysis data is obtained, the resource popularization analysis data can be confirmed by relevant personnel, such as personnel in business, brand, project group, finance and other relevant business links, and in a manual confirmation link, the resource popularization analysis data corresponding to each popularization resource can be adjusted and corrected according to experience values, and accordingly, the method further comprises the following steps:

and responding to a data adjusting instruction, and adjusting the resource popularization analysis data corresponding to the data adjusting instruction.

In other embodiments, after the resource popularization analysis data is obtained, whether the resource popularization analysis data meets a preset condition is judged, and when the resource popularization analysis data meets the preset condition, the target object is popularized based on the popularization resource.

Specifically, the preset condition may be a preset resource analysis threshold lower limit, and when the resource promotion analysis data of the promotion resource for promoting the target object reaches the resource analysis threshold lower limit, the promotion of the target object based on the promotion resource may be performed.

As can be seen from the technical solutions provided by the embodiments of the present specification, after receiving the resource promotion analysis creation instruction, the embodiments of the present specification determine the promotion resources of the target object to be promoted, and acquiring resource popularization parameters capable of representing resource investment cost related to popularization of the target object by utilizing the popularization resource and influence of the target object on the popularization resource, and determining the resource type of the promoted resource, and finally, performing resource promotion analysis based on the resource type and the resource promotion parameter to obtain resource promotion analysis data which can represent the promotion value generated by utilizing the promotion resource promotion target object, so that objective and accurate promotion value assessment and analysis are realized, an effective promotion cooperation reference basis is provided for two parties in promotion and cooperation, the problem that whether the resources of the two parties in cooperation are equivalent or not is difficult to measure is solved, and the processing efficiency of the resource promotion analysis is greatly improved.

An embodiment of the present application further provides a resource popularization analysis apparatus, as shown in fig. 11, the apparatus includes:

a promotion resource determination module 1110, configured to determine, in response to the resource promotion analysis creation instruction, a promotion resource of the target object to be promoted;

a resource promotion parameter obtaining module 1120, configured to obtain a resource promotion parameter of the promoted resource, where the resource promotion parameter represents a resource investment cost involved in promoting the target object by using the promoted resource and an influence of the target object on the promoted resource;

a resource type determination module 1130, which may be configured to determine a resource type of the promoted resource;

the resource popularization analysis module 1140 may be configured to perform resource popularization analysis based on the resource type and the resource popularization parameter, and obtain resource popularization analysis data.

In some embodiments, the resource promotion parameter obtaining module 1120 may include:

the first display unit is used for displaying a parameter input interface of the popularization resource, and the parameter input interface comprises an input area corresponding to a first parameter and a second parameter;

the first parameter acquisition unit is used for responding to a parameter submission instruction triggered on the parameter input interface and acquiring a first parameter based on information input in an input area corresponding to the first parameter;

a first resource promotion parameter determination unit, configured to use the second parameter and the first parameter as the resource promotion parameters;

wherein the second parameter characterizes historical exposure data of the promotional resource.

In some embodiments, the first parameter obtaining unit includes:

a first information obtaining unit, configured to obtain first information input in an input area corresponding to the first parameter, where the first information includes first indirect resource information, first direct resource information, and indirect resource information;

the first query unit is used for querying a first preset mapping relation table and acquiring a first resource coefficient corresponding to the first indirect resource information;

the second query unit is used for querying a second preset mapping relation table and acquiring indirect resource coefficients corresponding to the indirect resource information;

a first parameter determining unit, configured to use the first direct resource information, the inter-direct resource information, the first resource coefficient, and the inter-direct resource coefficient as the first parameter.

the second display unit is used for displaying a parameter input interface of the popularization resource;

and the resource popularization parameter acquisition unit is used for responding to a parameter submission instruction triggered on the parameter input interface and acquiring the resource popularization parameter based on the information input on the parameter input interface.

In some embodiments, the resource promotion parameter obtaining unit includes:

the second information acquisition unit is used for acquiring second information input on the parameter input interface, and the second information comprises second direct resource information and second indirect resource information;

the third query unit is used for querying a third preset mapping relation table and acquiring a second resource coefficient corresponding to the second indirect resource information;

and a second resource promotion parameter determination unit, configured to use the second direct resource information and the second resource coefficient as the resource promotion parameter.

In some embodiments, the resource promotion parameter obtaining unit includes:

a third information acquisition unit, configured to acquire third information input on the parameter input interface;

a fourth query unit, configured to query a fourth preset mapping table to obtain a third resource coefficient corresponding to the third information;

and a third resource promotion parameter determination unit, configured to use the third resource coefficient as the resource promotion parameter.

In some embodiments, the resource promotion analysis module 1140 may comprise:

the special factor identification unit is used for identifying a special factor for the resource popularization parameter according to the resource type;

the first judgment unit is used for judging whether the special factor is 0 or not when the resource promotion parameter is identified to comprise the special factor;

a first resource popularization analysis data determining unit, configured to determine, when the result of the judgment by the first judging unit is negative, the resource popularization analysis data based on the special factor and a non-special factor associated parameter in the resource popularization parameters;

a second resource popularization analysis data determination unit, configured to determine, when the result of the judgment by the first judgment unit is yes, the resource popularization analysis data based on other parameters in the resource popularization parameters, where the other parameters include parameters other than the special factor of 0 in the resource popularization parameters;

and the third resource popularization analysis data determining unit is used for determining the resource popularization analysis data based on the resource popularization parameter when the resource popularization parameter is identified not to include a special factor.

The device and method embodiments in the device embodiment are based on the same application concept.

The embodiment of the application provides a resource popularization analysis device, which includes a processor and a memory, where the memory stores at least one instruction or at least one program, and the at least one instruction or the at least one program is loaded and executed by the processor to implement the resource popularization analysis method provided by the above method embodiment.

The memory may be used to store software programs and modules, and the processor may execute various functional applications and data processing by operating the software programs and modules stored in the memory. The memory can mainly comprise a program storage area and a data storage area, wherein the program storage area can store an operating system, application programs needed by functions and the like; the storage data area may store data created according to use of the apparatus, and the like. Further, the memory may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory may also include a memory controller to provide the processor access to the memory.

The method provided by the embodiment of the application can be executed in a mobile terminal, a computer terminal, a server or a similar operation device. Taking an operation on a terminal as an example, and taking an operation on a terminal as an example, fig. 12 is a schematic structural diagram of a terminal provided in the embodiment of the present application, and as shown in fig. 12, the terminal may be used to implement the information interaction method provided in the foregoing embodiment. Specifically, the method comprises the following steps:

the terminal may include RF (Radio Frequency) circuitry 1210, memory 1220 including one or more computer-readable storage media, input unit 1230, display unit 1240, sensors 1250, audio circuitry 1260, WiFi (wireless fidelity) module 1270, processor 1280 including one or more processing cores, and power supply 1290. Those skilled in the art will appreciate that the terminal structure shown in fig. 12 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:

the RF circuit 1210 is configured to receive and transmit signals during a message transmission or communication process, and in particular, receive downlink information of a base station and then send the received downlink information to one or more processors 1280 for processing; in addition, data relating to uplink is transmitted to the base station. In general, RF circuit 1210 includes, but is not limited to, an antenna, at least one Amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, and the like. In addition, the RF circuit 1210 may also communicate with networks and other terminals through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), and the like.

The memory 1220 may be used to store software programs and modules, and the processor 1280 executes various functional applications and data processing by operating the software programs and modules stored in the memory 1220. The memory 1220 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, and the like; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 1220 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 1220 may also include a memory controller to provide the processor 1280 and the input unit 1230 access to the memory 1220.

The input unit 1230 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, the input unit 1230 may include a touch-sensitive surface 1231 and other input devices 1232. The touch-sensitive surface 1231, also referred to as a touch display screen or a touch pad, may collect touch operations by a user on or near the touch-sensitive surface 1231 (e.g., operations by a user on or near the touch-sensitive surface 1231 using a finger, a stylus, or any other suitable object or attachment), and drive the corresponding connection device according to a predetermined program. Alternatively, the touch-sensitive surface 1231 may comprise both touch detection means and touch controller portions. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, and sends the touch point coordinates to the processor 1280, and can receive and execute commands sent by the processor 1280. Additionally, the touch-sensitive surface 1231 can be implemented in a variety of types, including resistive, capacitive, infrared, and surface acoustic wave. The input unit 1230 may include other input devices 1232 in addition to the touch-sensitive surface 1231. In particular, other input devices 1232 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

The display unit 1240 may be used to display information input by or provided to the user and various graphical user interfaces of the terminal, which may be made up of graphics, text, icons, video, and any combination thereof. The Display unit 1240 may include a Display panel 1241, and optionally, the Display panel 1241 may be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Further, touch-sensitive surface 1231 may overlay display panel 1241, and when touch-sensitive surface 1231 detects a touch operation thereon or thereabout, processor 1280 may determine the type of touch event, and processor 1280 may then provide a corresponding visual output on display panel 1241 based on the type of touch event. Touch-sensitive surface 1231 and display panel 1241 may be implemented as two separate components for input and output functions, although touch-sensitive surface 1231 may be integrated with display panel 1241 for input and output functions in some embodiments.

The terminal may also include at least one sensor 1250, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 1241 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 1241 and/or a backlight when the terminal is moved to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally, three axes), detect the magnitude and direction of gravity when the terminal is stationary, and can be used for applications of recognizing terminal gestures (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured in the terminal, detailed description is omitted here.

Audio circuitry 1260, speaker 1261, microphone 1262 may provide an audio interface between a user and the terminal. The audio circuit 1260 can transmit the received electrical signal converted from the audio data to the speaker 1261, and the audio signal is converted into a sound signal by the speaker 1261 and output; on the other hand, the microphone 1262 converts the collected sound signal into an electric signal, is received by the audio circuit 1260, is converted into audio data, is processed by the audio data output processor 1280, and is then transmitted to, for example, another terminal via the RF circuit 1210, or outputs the audio data to the memory 1220 for further processing. The audio circuit 1260 may also include an earbud jack to provide communication of peripheral headphones with the terminal.

WiFi belongs to short distance wireless transmission technology, and the terminal can help the user to send and receive e-mail, browse web pages, access streaming media, etc. through the WiFi module 1270, which provides wireless broadband internet access for the user. Although fig. 12 shows the WiFi module 1270, it is understood that it does not belong to the essential constitution of the terminal, and it can be omitted entirely as needed within the scope not changing the essence of the invention.

The processor 1280 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by operating or executing software programs and/or modules stored in the memory 1220 and calling data stored in the memory 1220, thereby integrally monitoring the terminal. Optionally, processor 1280 may include one or more processing cores; preferably, the processor 1280 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It is to be appreciated that the modem processor described above may not be integrated into the processor 1280.

The terminal further includes a power supply 1290 (e.g., a battery) for supplying power to various components, and preferably, the power supply may be logically connected to the processor 1280 through a power management system, so that functions of managing charging, discharging, and power consumption are implemented through the power management system. Power supply 1290 may also include any component or components of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

Although not shown, the terminal may further include a camera, a bluetooth module, and the like, which are not described herein again. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, the terminal further includes a memory, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the one or more processors according to the instructions of the method embodiments of the present invention.

The embodiment of the present application further provides a storage medium, where the storage medium may be disposed in a device to store at least one instruction or at least one program for implementing a resource popularization analysis method in the method embodiment, and the at least one instruction or the at least one program is loaded and executed by the processor to implement the resource popularization analysis method provided in the method embodiment.

Alternatively, in this embodiment, the storage medium may be located in at least one network server of a plurality of network servers of a computer network. Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

It can be seen from the above embodiments of the method, apparatus, device or storage medium for resource promotion analysis provided by the present application that after receiving a resource promotion analysis creation instruction, a promotion resource of a target object to be promoted is determined, resource promotion parameters capable of characterizing resource investment costs related to promotion of the promotion resource promotion target object and influence of the target object on the promotion resource are obtained, a resource type of the promotion resource is determined, finally, resource promotion analysis is performed based on the resource type and the resource promotion parameters, resource promotion analysis data capable of characterizing promotion values generated by promotion of the promotion resource promotion target object is obtained, objective and accurate assessment and analysis of the promotion values are realized, an effective promotion and cooperation reference basis is provided for both parties in promotion and cooperation, and the problem that whether resources of both parties in cooperation are equivalent or not is solved, and the processing efficiency of resource popularization and analysis is greatly improved.

It should be noted that: the sequence of the embodiments of the present application is only for description, and does not represent the advantages and disadvantages of the embodiments. And specific embodiments thereof have been described above. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the device and server embodiments, since they are substantially similar to the method embodiments, the description is simple, and the relevant points can be referred to the partial description of the method embodiments.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware to implement the above embodiments, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk, an optical disk, or the like.

The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A resource promotion analysis method, the method comprising:

determining a resource type of the promoted resource;

2. The method of claim 1, wherein the obtaining resource promotion parameters for the promoted resource comprises:

displaying a parameter input interface of the popularization resource, wherein the parameter input interface comprises an input area corresponding to a first parameter and a second parameter;

responding to a parameter submitting instruction triggered on the parameter input interface, and acquiring a first parameter based on information input in an input area corresponding to the first parameter;

taking the second parameter and the first parameter as the resource promotion parameters;

3. The method of claim 2, wherein the obtaining the first parameter based on the information input in the input area corresponding to the first parameter comprises:

acquiring first information input in an input area corresponding to the first parameter, wherein the first information comprises first indirect resource information, first direct resource information and indirect resource information;

inquiring a first preset mapping relation table to obtain a first resource coefficient corresponding to the first indirect resource information;

inquiring a second preset mapping relation table to obtain an indirect resource coefficient corresponding to the indirect resource information;

and taking the first direct resource information, the inter-direct resource information, the first resource coefficient and the inter-direct resource coefficient as the first parameter.

4. The method of claim 1, wherein the obtaining resource promotion parameters for the promoted resource comprises:

displaying a parameter input interface of the popularization resource;

and responding to a parameter submitting instruction triggered on the parameter input interface, and acquiring the resource popularization parameter based on the information input on the parameter input interface.

5. The method of claim 4, wherein obtaining resource projection parameters based on the information entered at the parameter entry interface comprises:

acquiring second information input on the parameter input interface, wherein the second information comprises second direct resource information and second indirect resource information;

inquiring a third preset mapping relation table to obtain a second resource coefficient corresponding to the second indirect resource information;

and taking the second direct resource information and the second resource coefficient as the resource popularization parameter.

6. The method of claim 4, wherein obtaining resource projection parameters based on the information entered at the parameter entry interface comprises:

acquiring third information input on the parameter input interface;

inquiring a fourth preset mapping relation table to obtain a third resource coefficient corresponding to the third information;

and taking the third resource coefficient as the resource popularization parameter.

7. The method of claim 1, wherein the performing resource popularization analysis based on the resource type and the resource popularization parameter to obtain resource popularization analysis data comprises:

performing special factor identification on the resource popularization parameter according to the resource type;

when the resource popularization parameter is identified to comprise a special factor, judging whether the special factor is 0;

when the judgment result is negative, determining the resource popularization analysis data based on the special factor and the non-special factor correlation parameter in the resource popularization parameters;

when the judgment result is yes, determining the resource popularization analysis data based on other parameters in the resource popularization parameters, wherein the other parameters comprise parameters except the special factor of 0 in the resource popularization parameters;

and when the resource popularization parameter is identified not to include a special factor, determining the resource popularization analysis data based on the resource popularization parameter.

8. An apparatus for analyzing a resource promotion, the apparatus comprising:

9. A resource promotion analysis apparatus, comprising a processor and a memory, wherein at least one instruction or at least one program is stored in the memory, and the at least one instruction or the at least one program is loaded and executed by the processor to implement the resource promotion analysis method according to any one of claims 1 to 7.

10. A computer-readable storage medium, wherein at least one instruction or at least one program is stored in the storage medium, and the at least one instruction or the at least one program is loaded and executed by a processor to implement the resource promotion analysis method according to any one of claims 1 to 7.