CN113766254A - Live broadcast delivery method, device, equipment and storage medium - Google Patents
Live broadcast delivery method, device, equipment and storage medium Download PDFInfo
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- CN113766254A CN113766254A CN202110008488.2A CN202110008488A CN113766254A CN 113766254 A CN113766254 A CN 113766254A CN 202110008488 A CN202110008488 A CN 202110008488A CN 113766254 A CN113766254 A CN 113766254A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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Abstract
The embodiment of the application discloses a live broadcast delivery method, a live broadcast delivery device, live broadcast delivery equipment and a storage medium, wherein the method comprises the following steps: receiving a live broadcast request sent by a live broadcast interactive platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity; determining a candidate interaction entity set of the live broadcast activity according to the activity theme; sending a live broadcast delivery request to each interactive entity in the candidate interactive entity set, and determining the interactive entity sending the live broadcast delivery response as a target interactive entity; determining a candidate anchor set for the live broadcast activity according to the activity theme; sending a main broadcast recruitment request to each main broadcast in the candidate main broadcast set, and determining the main broadcast sending the main broadcast recruitment response as a target main broadcast; auditing each target interaction entity and each target anchor; and matching the target interactive entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
Description
Technical Field
The embodiment of the application relates to the field of internet, and relates to but is not limited to a live broadcast delivery method, a live broadcast delivery device, live broadcast delivery equipment and a storage medium.
Background
The existing live broadcast putting method is to adopt and sell to help merchants to recruit anchor broadcasters or merchants to recruit anchor broadcasters by themselves, and commodities of a plurality of merchants are live broadcast in the same live broadcast room. In this way, the number of the merchants which can be covered by adopting and selling is limited, the operation cost is high, and the scale is difficult to form. Therefore, currently, live broadcast is mainly performed in single-merchant shop live broadcast, and direct live broadcast is performed by employees of merchants. The existing live broadcast advertisement form is mainly that merchants place advertisements in respective live broadcast rooms. Because the product line of putting is single, the live broadcast advertisement is difficult to be linked with the movable advertisement, and the effect of the live broadcast advertisement is not ideal.
Disclosure of Invention
In view of this, embodiments of the present application provide a live broadcast delivery method, apparatus, device, and storage medium.
The technical scheme of the embodiment of the application is realized as follows:
in a first aspect, an embodiment of the present application provides a live broadcast delivery method, including: an advertisement platform receives a live broadcast request sent by a live broadcast interactive platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity; responding to the live broadcast request, and determining a candidate interaction entity set of the live broadcast activity according to the activity theme, wherein the candidate interaction entity set at least comprises two interaction entities; sending a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receiving a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set, and determining the interactive entities sending the live broadcast delivery response as target interactive entities; determining a candidate anchor set for the live broadcast activity according to the activity theme, wherein the candidate anchor set at least comprises one candidate anchor; sending a main broadcast recruitment request to each main broadcast in the candidate main broadcast set, receiving a main broadcast recruitment response sent by the main broadcast in the candidate main broadcast set, and determining the main broadcast sending the main broadcast recruitment response as a target main broadcast; auditing each target interaction entity and each target anchor; and matching the target interactive entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
In a second aspect, an embodiment of the present application provides a live broadcast delivery device, including: the receiving module is used for receiving a live broadcast request sent by a live broadcast interaction platform by an advertisement platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity; a first determining module, configured to determine, in response to the live broadcast request, a candidate interaction entity set of the live broadcast activity according to the activity topic, where the candidate interaction entity set includes at least two interaction entities; a second determining module, configured to send a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receive a live broadcast delivery response sent by the interactive entity in the candidate interactive entity set, and determine an interactive entity sending the live broadcast delivery response as a target interactive entity; a third determining module, configured to determine a candidate anchor set for the live broadcast activity according to the activity topic, where the candidate anchor set includes at least one candidate anchor; a fourth determining module, configured to send a anchor recruitment request to each anchor in the candidate anchor set, receive an anchor recruitment response sent by the anchor in the candidate anchor set, and determine an anchor sending the anchor recruitment response as a target anchor; the auditing module is used for auditing each target interaction entity and each target anchor; and the matching module is used for matching the target interaction entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
In a third aspect, an embodiment of the present application provides a computer device, including a memory and a processor, where the memory stores a computer program executable on the processor, and the processor implements a live broadcast delivery method of the foregoing method when executing the program.
In a fourth aspect, an embodiment of the present application provides a computer storage medium storing executable instructions for causing a processor to execute a live broadcast delivery method that implements the foregoing method.
The embodiment of the application provides a live broadcast delivery method, a live broadcast delivery device, live broadcast delivery equipment and a storage medium. Therefore, the method for establishing the joint live broadcast activity on line is provided, the plurality of interactive entities are associated with the anchor on line, an on-line channel for communicating the interactive entities with the anchor is provided, the effect of mixing budget of the plurality of interactive entities and jointly recruiting the anchor for joint live broadcast is realized.
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Fig. 1 is a schematic flow chart illustrating an implementation of a live broadcast delivery method according to an embodiment of the present application;
fig. 2 is a schematic flow chart illustrating an implementation of a live broadcast delivery method according to an embodiment of the present application;
fig. 3 is a schematic flow chart illustrating an implementation of a live broadcast delivery method according to an embodiment of the present application;
fig. 4A is a schematic flow chart illustrating an implementation of a live broadcast delivery method according to an embodiment of the present application;
fig. 4B is a schematic flow chart illustrating an implementation of a broadcast integration method according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a composition of a live broadcast delivery device provided in an embodiment of the present application;
fig. 6 is a hardware entity diagram of a computer device according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.
It should be understood that some of the embodiments described herein are only for explaining the technical solutions of the present application, and are not intended to limit the technical scope of the present application.
The live broadcast delivery method provided by the embodiment of the application is applied to an advertisement platform, and as shown in fig. 1, the method includes:
step S101, receiving a live broadcast request sent by a live broadcast interactive platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity;
the live broadcast interactive platform can be a platform which is set up by a live broadcast activity operator and used for interaction between a user and a merchant. Here, the live event operator may be an operator or an agent, that is, the live event operator may be a third party other than a live merchant and a main broadcast. The interactive entity may be a merchant participating in a live event. The live broadcast activity operator sends out a request of multi-merchant combined live broadcast through the platform, namely, the live broadcast activity operator sends out an activity name of multi-merchant combined live broadcast through the platform, and the name can be related to the content and the mode of the live broadcast so as to screen out merchants possibly participating in the live broadcast activity through the name of the live broadcast activity or provide a reference for the merchants to participate in the live broadcast activity.
Step S102, responding to the live broadcast request, and determining a candidate interaction entity set of the live broadcast activity according to the activity theme, wherein the candidate interaction entity set at least comprises two interaction entities;
the interaction entity is a merchant as an example, here, because the activity topic includes live content or a live mode, a candidate merchant set which may refer to the activity can be preliminarily screened out according to the activity topic. The candidate merchants need to select at least two merchants that are related to the activity topic.
Step S103, sending a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receiving a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set, and determining the interactive entities sending the live broadcast delivery response as target interactive entities;
the interactive entity is a merchant, for example, after each merchant in the candidate merchant set receives the live placement request, a merchant who is willing to refer to the live activity may respond, where the responding merchant is determined to be the target merchant.
Step S104, determining a candidate anchor set for the live broadcast activity according to the activity theme, wherein the candidate anchor set at least comprises one candidate anchor;
the activity theme comprises live content or a live mode, and the advertisement platform preliminarily determines a candidate anchor set suitable for live broadcast according to the activity theme.
Step S105, a anchor recruitment request is sent to each anchor in the candidate anchor set, an anchor recruitment response sent by the anchor in the candidate anchor set is received, and the anchor sending the anchor recruitment response is determined as a target anchor;
the anchor in the candidate anchor set may send an anchor recruitment response message to the advertising platform in response to the anchor recruitment request if the anchor wishes to see live. The advertising platform determines the anchor sending the anchor recruitment response message as the targeted anchor.
S106, auditing each target interaction entity and each target anchor;
here, it is necessary to perform auditing for each target merchant and each target anchor registered to participate in the activity, and the content of the auditing for the merchant may include the qualification of the merchant, the budget of the merchant, and the like. The anchor audit content may include anchor qualifications, anchor budgets, and the like.
And S107, matching the target interactive entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
In one embodiment, the advertising platform may be different from or the same as the live interactive platform. The advertisement platform can be realized on a live broadcast interaction platform, becomes a part of the live broadcast interaction platform, and can also be mutually independent of the live broadcast interaction platform. When the target interactive entities are independent from each other, the advertisement platform sends the related information of the target interactive entities and the target anchor after the examination and verification are passed to the live broadcast interactive platform, and then the live broadcast activity is completed on the live broadcast interactive platform.
In the embodiment of the application, the interactive platform is a live broadcast activity operator, the interactive entity is a business, for example, the live broadcast activity operator firstly issues a live broadcast activity theme to the business on the platform, the business responding to the live broadcast activity is determined as a target business, then an recruitment request is sent to the candidate anchor according to the live broadcast activity theme, the anchor responding to the recruitment request is determined as a target anchor, and finally the target business and the target anchor are checked and matched to complete the live broadcast activity. Therefore, the method for establishing the online combined multi-merchant live broadcast activity is provided, the multiple merchants and the anchor are associated online, an online channel for communication between the merchants and the anchor is provided, budget mixing of the multiple merchants is realized, and the anchor is recruited together to carry out the combined live broadcast.
The live broadcast delivery method provided by the embodiment of the application is applied to an advertisement platform, and comprises the following steps:
step S111, an advertisement platform receives a live broadcast request sent by a live broadcast interaction platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity;
step S112, responding to the live broadcast request, and determining a candidate interaction entity set of the live broadcast activity according to the activity theme, wherein the candidate interaction entity set at least comprises two interaction entities with different types of interaction objects and related to the types;
here, the interactive object may be an item to be attended by the merchant in a live event. When the advertisement platform determines candidate merchants, at least two merchants related to the activity subject need to be selected, and the categories may be different, but need to be related to the live activity subject, for example: the baby products can be sold in the live broadcast activity, and baby milk powder, baby clothes or baby tableware and the like can be selected.
Step S113, sending activity basic information and activity delivery information to each interactive entity in the candidate interactive entity set; the activity basic information comprises an activity name, an activity requirement, an activity type, a cost per action, a real-time bidding budget, a commission ratio, a live broadcast channel and audit management, and the activity release information comprises an activity link and a release channel ratio; receiving a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set, and determining the interactive entities sending the live broadcast delivery response as target interactive entities;
the interactive entity is exemplified by a merchant, who chooses whether to refer to a live campaign based on received campaign names, campaign requirements, campaign types, cost per action, real-time bidding budget, commission proportions, live channel and audit management information, and campaign links and delivery channel proportions. And if the merchant needs to participate in the live event, making a live impression response, such as: uploading stock units participating in the activity, and finally participating in the activity through the verified stock units; the commission ratio can be set in a range in the event content, and the merchant can set the commission ratio in the event commission ratio range.
Step S114, determining a candidate anchor set for the live broadcast activity according to the activity theme, wherein the candidate anchor set at least comprises one candidate anchor;
step S115, a anchor recruitment request is sent to each anchor in the candidate anchor set, an anchor recruitment response sent by the anchor in the candidate anchor set is received, and the anchor sending the anchor recruitment response is determined as a target anchor;
the anchor in the candidate anchor set may send an anchor recruitment response message to the advertising platform in response to the anchor recruitment request if the anchor wishes to see live. The advertising platform determines the anchor sending the anchor recruitment response message as the targeted anchor.
Step S116, auditing the qualification, budget and belonged categories of each target interactive entity; auditing the qualification and budget of each target anchor;
the interactive entity takes a merchant as an example, here, each target merchant and each target anchor registering to participate in the activity need to be checked, and the checking content of the merchant may include the qualification of the merchant, the budget of the merchant, the category of the merchant, and the like. The anchor audit content may include anchor qualifications, anchor budgets, and the like.
And step S117, matching the target interaction entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
According to the embodiment of the application, the interactive platform is a live event operator, the interactive entity is a merchant as an example, at least two merchants related to an event theme need to be selected by candidate merchants, the categories can be different, but the categories need to be related to a live event main body, and therefore the effect of effectively improving the live commodity sales volume can be achieved due to the fact that a consumer watching the live event can purchase required commodities according to the relevance. And the activity basic information and the activity releasing information are sent to the merchant, so that the merchant can select proper live broadcast activities according to the needs of the merchant. The qualification, budget and belonging category of each target merchant are checked, the qualification and budget of each target anchor are checked, and suitable merchants and anchors can be selected efficiently to refer to live activities.
Fig. 2 is a schematic view of an implementation flow of a live broadcast delivery method provided in an embodiment of the present application, and is applied to an advertisement platform, as shown in fig. 2, the method includes:
step S201, receiving a live broadcast request sent by a live broadcast interactive platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity;
step S202, responding to the live broadcast request, and determining a candidate interaction entity set of the live broadcast activity according to the activity theme, wherein the candidate interaction entity set at least comprises two interaction entities;
step S203, sending a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receiving a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set, and determining the interactive entities sending the live broadcast delivery response as target interactive entities;
step S204, determining a candidate anchor set for the live broadcast activity according to the activity theme, wherein the candidate anchor set at least comprises one candidate anchor;
step S205, sending a anchor recruitment request to each anchor in the candidate anchor set, receiving an anchor recruitment response sent by the anchor in the candidate anchor set, and determining the anchor sending the anchor recruitment response as a target anchor;
step S206, auditing each target interaction entity and each target anchor;
step S207, matching the target interaction entity after the verification is passed with the target anchor after the verification is passed;
step S208, determining live broadcast scheduling time according to the time of the target anchor and/or the time of the target interaction entity;
the interactive entity is exemplified by a merchant, and here, the target merchant and the target anchor can negotiate a live schedule on the platform that both parties agree. Here, the live schedule time may include a warm-up time before live, a live start time, a live play time, and a playback time after live.
And S209, adopting a live broadcast room link or a live broadcast room ID to carry out advertisement putting in the live broadcast scheduling time so as to complete the live broadcast activity.
The live room ID is a field that uniquely identifies the event, and is typically a string of arabic numbers. The delivered advertisement is a landing page which takes a live broadcast room as the advertisement delivery, namely, a user directly enters the live broadcast room by clicking a drainage map. Here, the support agent makes the campaign landing page for advertisement drainage: one way is to use the live broadcast room as a landing page for advertisement delivery, and the other way is to use the agent to make a movable landing page for the merchant, and deliver the advertisement to the movable landing page, i.e. the user enters the movable landing page by clicking the drainage map.
In the embodiment of the application, the interactive platform is a live event operator, the interactive entity is a merchant as an example, and after the target anchor and the target merchant determine live schedule time, live room link or live room ID is adopted to carry out advertisement delivery within the live schedule time so as to complete the live event. Thus, the platform is provided to facilitate the determination of the live broadcast scheduling time between the target anchor and the target merchant.
Fig. 3 is a schematic view of an implementation flow of a live broadcast delivery method provided in an embodiment of the present application, and is applied to an advertisement platform, as shown in fig. 3, the method includes:
step S301, receiving a live broadcast request sent by a live broadcast interactive platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity;
step S302, responding to the live broadcast request, and determining a candidate interaction entity set of the live broadcast activity according to the activity theme, wherein the candidate interaction entity set at least comprises two interaction entities;
step S303, sending a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receiving a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set, and determining the interactive entities sending the live broadcast delivery response as target interactive entities;
step S304, determining a candidate anchor set for the live broadcast activity according to the activity theme, wherein the candidate anchor set at least comprises one candidate anchor;
step S305, a anchor recruitment request is sent to each anchor in the candidate anchor set, an anchor recruitment response sent by the anchor in the candidate anchor set is received, and the anchor sending the anchor recruitment response is determined as a target anchor;
s306, auditing each target interaction entity and each target anchor;
step S307, matching the target interaction entity after the verification and the target anchor after the verification;
step S308, determining live broadcast scheduling time according to the time of the target anchor and/or the time of the target interaction entity;
step S309, determining a live broadcast state according to the live broadcast scheduling time;
step S310, under the condition that the live broadcast state is before live broadcast or live broadcast preview, adopting a fixed page to carry out advertisement putting and create a live broadcast plan so as to achieve the purpose of live broadcast preheating;
the creation of the live broadcast plan is similar to the creation of a live broadcast plan of an exhibition booth, and the plan refers to the material for advertisement delivery. In the stage of live broadcasting or live broadcasting forecast, the delivered advertisement landing page is a page customized for live broadcasting, and live broadcasting time or live broadcasting content forecast and the like can be embodied in the page.
Step S311, under the condition that the live broadcast state is live broadcast, adopting a live broadcast room link to carry out advertisement putting and establishing a live broadcast plan;
the system supports the advertisement promotion in a live broadcast room or in a combined activity page of a plurality of merchants while live broadcast.
Step S312, under the condition that the live broadcast state is after live broadcast, adopting the video after broadcast to carry out advertisement putting and establish a live broadcast plan;
the video after broadcasting can be a live broadcast segment found in live broadcast or a live broadcast segment of a Stock Keeping Unit (SKU) according to data analysis or a video playback after live broadcast, and the video of the segment is used as a landing page for advertisement delivery, namely, a user enters the video by clicking a drainage graph to watch the video. The live video serves as a material for advertisement delivery, for example: the live broadcast is carried out for 2 hours, the preference of commodities in the live broadcast room is continued after 2 hours, and then the advertisement putting is carried out in the live broadcast room.
Step S313, acquiring the live data, wherein the data comprises activity dimension data and interaction entity dimension data;
here, the live data may be presented in the form of a live ad order logic order. If the stock keeping unit in the live broadcast room is placed by the user, the order can be used as a direct order of the advertisement, and the order is logic for measuring the effect of the advertisement order. The merchant pays the advertising fee, needs to see the advertising effect, and can see the information of showing, clicking, ordering and the like of the advertisement through the order following logic.
Step S314, sending the activity maintenance data to the live activity operator;
the advertisement platform judges the account number type participating in the activity, and supports viewing the activity dimension data if the account number type is an operator.
And step S315, sending the interactive entity dimension data to the target interactive entity.
If the account number type is a merchant, the data is split according to the identification of the merchant and is respectively sent to the merchant corresponding to the data.
According to the embodiment of the application, the interactive platform is a live broadcast activity operator, the interactive entity is a business, and after the live broadcast is successfully established, the live broadcast is respectively and correspondingly supported before, during and after live broadcast, to be subjected to advertising promotion in a live broadcast room or to be subjected to advertising promotion in a plurality of business combined activity pages. The integration of live broadcast and advertisement putting is realized, the linkage of active advertisements and live broadcast advertisements is realized, and the effect of advertisement putting of merchants is created. The target merchant pays the live broadcast cost, and can visually display the live broadcast sales volume effect by seeing the information such as advertisement display, click, order and the like through the order following logic.
The current advertisement delivery system supports a single merchant to deliver advertisements, the merchant can select to deliver different types of advertisements in an advertisement delivery platform, and the platform provides the merchant with channels and products for delivering the advertisements inside and outside a station.
The existing platform product does not support the joint recruitment of the anchor of multiple merchants for live broadcasting and the launching of the joint live broadcasting advertisement, a platform/system (name: joint live broadcasting) for the joint recruitment of the anchor of the multiple merchants for live broadcasting is built, the integration of the live broadcasting and the advertisement launching, the linkage of the active advertisement and the live broadcasting advertisement and the effect of the launching of the commercial merchants for the advertisement are realized.
The embodiment of the application provides a live broadcast delivery method, which refers to a live broadcast delivery schematic diagram shown in fig. 4A, and includes:
step S401, releasing and recruiting live broadcast activities;
the operator or agent creates recruitment live activities, determines activity time and content, and uploads detailed recruitment schemes.
Step S402, acquiring registration information;
each merchant uploads the stock units participating in the activity by self, and the stock units which pass the verification can participate in the activity finally; the commission ratio can be set in the event content to a range, and the merchant is in the commission ratio range of the event when setting. The participating merchants are well communicated with the operation confirmation in the early stage, or register for participation in the activity and finish basic information auditing.
Step S403, auditing is carried out according to the live broadcast activity and the registration information, and merchants participating in the activity are determined;
the auditing content comprises the number of merchants (the number of the merchants is in a reasonable range), the qualification of the merchants (the merchants must open the Kyoto Chou account number), the budget of the merchants (whether the budget is reasonable and feasible, etc.), the category of the merchants (the category of the operation handle direct broadcasting control activity is reasonable), and the operation/agency can carry out integral handle control and auditing on the activity.
Step S404, generating activity information;
here, the activity information includes content including activity basic information, activity delivery information, and the like. The activity basic information comprises an activity name, an activity requirement, an activity type, Cost Per Action (CPA) and Real Time Bidding (RTB) budget, a commission ratio of Cost Per Sale (CPS), a live broadcast channel, audit management and the like; the activity release information comprises activity links, release channel proportions and the like.
Step S405, recruiting a anchor;
recruitment from activity information may be seen in a live anchor.
Step S406, matching the merchants participating in the activity with the anchor to determine a target anchor;
after the anchor is registered, the operator or the agent can determine the anchor of the live broadcast according to the system flow or the recruitment requirement.
And step S407, advertising according to the anchor and the live broadcast content.
And carrying out live broadcasting room advertisement putting and active advertisement putting while live broadcasting.
And step S408, acquiring live broadcast data.
And sending the activity dimension data in the live broadcast data to an operator, and sending the merchant dimension data in the live broadcast data to a corresponding merchant.
The embodiment of the application provides a method for establishing a joint multi-merchant live broadcast activity on line, a plurality of merchants and a anchor are linked, an on-line channel for communication between the merchants and the anchor is provided, budget mixing of the merchants is achieved, and the anchor is recruited together to perform the joint live broadcast effect. The method integrates recruitment and advertisement delivery of anchor broadcasts, supports establishment of a combined live broadcast activity in a platform, links a plurality of merchants with the anchor broadcasts under the activity, provides an online channel for communication between the merchants and the anchor broadcasts, and supports advertisement promotion in a live broadcast room or advertisement promotion on a combined activity page of a plurality of merchants after the live broadcast is successfully established.
The embodiment of the present application provides a method for integrating multiple house broadcasts, which, with reference to the schematic diagram shown in fig. 4B, includes:
and step S411, after the anchor and scheduling time are determined, introducing more flow into the live broadcast room, and supporting advertisement delivery through the live broadcast room link or the live broadcast room ID.
Step S412, judging the live broadcast state according to the live broadcast room link and the live broadcast room ID; if the live broadcast state is before live broadcast or live broadcast preview, the fixed page is supported to be released, and the purpose of live broadcast preheating is achieved; if the live broadcast state is in live broadcast, advertisement putting in a live broadcast room is supported, and a live broadcast plan is created; and if the live broadcast state is live broadcast, releasing the video after broadcast is supported, and creating a live broadcast plan.
In the three live broadcast states, the live broadcast plan is created in a supporting mode. The live broadcast advertisement is played on each product line, and according to the live broadcast advertisement order following logic order following, live broadcast related data and order data can be obtained.
Step S413, the account types participating in the activity are judged, and if the account types are operation or agent, the data of activity dimensions are supported to be checked; if the account number type is a merchant, the data is split into merchant dimensions according to the merchant angle.
And S414, supporting different roles or account types, checking the data of the live broadcast advertisement, and checking the data conditions related to the live broadcast and the order.
According to the embodiment of the application, after the live broadcast is successfully established, the live broadcast is respectively supported to be advertised and promoted in a live broadcast room or a plurality of merchant combined activity pages before, during and after the live broadcast. The integration of live broadcast and advertisement putting is realized, the linkage of active advertisements and live broadcast advertisements is realized, and the effect of advertisement putting of merchants is created.
Based on the foregoing embodiment, an embodiment of the present application provides a live broadcast delivery apparatus, where the apparatus includes modules that can be implemented by a processor in a computer device; of course, the implementation can also be realized through a specific logic circuit; in implementation, the processor may be a Central Processing Unit (CPU), a Microprocessor (MPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), or the like.
Fig. 5 is a schematic structural diagram of a live broadcast delivery apparatus provided in an embodiment of the present application, and as shown in fig. 5, the apparatus 500 includes a receiving module 501, a first determining module 502, a second determining module 503, a third determining module 504, a fourth determining module 505, an auditing module 506, and a matching module 507, where:
a receiving module 501, configured to receive, by an advertisement platform, a live broadcast request sent by a live broadcast interaction platform, where the live broadcast request at least includes or indicates an activity topic of the live broadcast activity;
a first determining module 502, configured to determine, in response to the live broadcast request, a candidate interaction entity set of the live broadcast activity according to the activity topic, where the candidate interaction entity set includes at least two interaction entities;
a second determining module 503, configured to send a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receive a live broadcast delivery response sent by the interactive entity in the candidate interactive entity set, and determine an interactive entity sending the live broadcast delivery response as a target interactive entity;
a third determining module 504, configured to determine a candidate anchor set for the live broadcast activity according to the activity topic, where the candidate anchor set includes at least one candidate anchor;
a fourth determining module 505, configured to send a anchor recruitment request to each anchor in the candidate anchor set, receive an anchor recruitment response sent by the anchor in the candidate anchor set, and determine an anchor sending the anchor recruitment response as a target anchor;
an auditing module 506, configured to audit each target interaction entity and each target anchor;
and the matching module 507 is configured to match the target interaction entity after the review is passed with the target anchor after the review is passed, so as to complete the live broadcast activity.
Based on the foregoing embodiment, the candidate interaction entity set at least includes two interaction entities, where the interaction entities in the candidate interaction entity set are interaction entities with different types of interaction objects, and the types of interaction objects are related to the interaction entities; the live broadcast release request comprises activity basic information and activity release information. The second determining module 501 is further configured to send the activity basic information and the activity delivery information to each of the interaction entities in the candidate interaction entity set; the activity basic information comprises an activity name, an activity requirement, an activity type, a cost per action, a real-time bidding budget, a commission ratio, a live broadcast channel and audit management, the activity delivery information comprises an activity link and a delivery channel ratio, a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set is received, and the interactive entities sending the live broadcast delivery response are determined as target interactive entities.
Based on the foregoing embodiment, the review module 506 includes a first review sub-module and a second review sub-module, where the first review sub-module is configured to review the qualification, budget, and belonging category of each target interaction entity; and the second examination and check sub-module is used for examining and checking the qualification and budget of each target anchor.
Based on the foregoing embodiment, the live broadcast delivery device further includes a fifth determining module and a delivery module, where the fifth determining module is configured to determine live broadcast scheduling time according to time of the target anchor and/or time of the target interaction entity after the target interaction entity is passed through the audit and the target anchor after the target interaction entity is passed through the audit are matched; and the delivery module is used for adopting live broadcast room link or live broadcast room ID to carry out advertisement delivery in the live broadcast scheduling time so as to complete the live broadcast activity.
Based on the foregoing embodiment, the delivery module includes a determination submodule, a first delivery and creation submodule, a second delivery and creation submodule, and a third delivery and creation submodule, where the determination submodule is configured to determine a live broadcast state according to the live broadcast schedule time; the first launching and creating submodule is used for adopting a fixed page to launch advertisements and create a live broadcast plan under the condition that the live broadcast state is before live broadcast or live broadcast preview so as to achieve the purpose of live broadcast preheating; the second launching and creating submodule is used for adopting a live broadcast room link to launch advertisements and create a live broadcast plan under the condition that the live broadcast state is live broadcast; and the third releasing and creating submodule is used for adopting the played video to release advertisements and create a live broadcast plan under the condition that the live broadcast state is the live broadcast state.
Based on the foregoing embodiment, the live broadcast delivery device further includes an obtaining module, a first sending module, and a second sending module, where the obtaining module is configured to obtain live broadcast data, where the data includes activity dimension data and interaction entity dimension data; the first sending module is used for sending the activity maintenance data to the live broadcast interactive platform; and the second sending module is used for sending the interactive entity dimension data to the target interactive entity.
The above description of the apparatus embodiments, similar to the above description of the method embodiments, has similar beneficial effects as the method embodiments. For technical details not disclosed in the embodiments of the apparatus of the present application, reference is made to the description of the embodiments of the method of the present application for understanding.
It should be noted that, in the embodiment of the present application, if the live broadcast delivery method is implemented in the form of a software functional module and is sold or used as an independent product, the live broadcast delivery method may also be stored in a computer-readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present application may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing an electronic device (which may be a mobile phone, a tablet computer, a notebook computer, a desktop computer, etc.) to execute all or part of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read Only Memory (ROM), a magnetic disk, or an optical disk. Thus, embodiments of the present application are not limited to any specific combination of hardware and software.
Correspondingly, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps in the live delivery method provided in the foregoing embodiments.
Correspondingly, an embodiment of the present application provides a computer device, fig. 6 is a schematic diagram of a hardware entity of the computer device in the embodiment of the present application, and as shown in fig. 6, the hardware entity of the device 600 includes: comprising a memory 601 and a processor 602, said memory 601 storing a computer program operable on the processor 602, said processor 602 implementing the steps in the live delivery method provided in the above embodiments when executing said program.
The Memory 601 is configured to store instructions and applications executable by the processor 602, and may also buffer data (e.g., image data, audio data, voice communication data, and video communication data) to be processed or already processed by the processor 602 and modules in the computer device 600, and may be implemented by a FLASH Memory (FLASH) or a Random Access Memory (RAM).
Here, it should be noted that: the above description of the storage medium and device embodiments is similar to the description of the method embodiments above, with similar advantageous effects as the method embodiments. For technical details not disclosed in the embodiments of the storage medium and apparatus of the present application, reference is made to the description of the embodiments of the method of the present application for understanding.
It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present application. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that, in the various embodiments of the present application, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application. The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units; can be located in one place or distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Read Only Memory (ROM), a magnetic disk, or an optical disk.
Alternatively, the integrated units described above in the present application may be stored in a computer-readable storage medium if they are implemented in the form of software functional modules and sold or used as independent products. Based on such understanding, the technical solutions of the embodiments of the present application may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a mobile phone, a tablet computer, a notebook computer, a desktop computer, etc.) to execute all or part of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a removable storage device, a ROM, a magnetic or optical disk, or other various media that can store program code.
The methods disclosed in the several method embodiments provided in the present application may be combined arbitrarily without conflict to obtain new method embodiments.
Features disclosed in several of the product embodiments provided in the present application may be combined in any combination to yield new product embodiments without conflict.
The features disclosed in the several method or apparatus embodiments provided in the present application may be combined arbitrarily, without conflict, to arrive at new method embodiments or apparatus embodiments.
The above description is only for the embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A live delivery method, the method comprising:
receiving a live broadcast request sent by a live broadcast interactive platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity;
responding to the live broadcast request, and determining a candidate interaction entity set of the live broadcast activity according to the activity theme, wherein the candidate interaction entity set at least comprises two interaction entities;
sending a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receiving a live broadcast delivery response sent by the interactive entities in the candidate interactive entity set, and determining the interactive entities sending the live broadcast delivery response as target interactive entities;
determining a candidate anchor set for the live broadcast activity according to the activity theme, wherein the candidate anchor set at least comprises one candidate anchor;
sending a main broadcast recruitment request to each main broadcast in the candidate main broadcast set, receiving a main broadcast recruitment response sent by the main broadcast in the candidate main broadcast set, and determining the main broadcast sending the main broadcast recruitment response as a target main broadcast;
auditing each target interaction entity and each target anchor;
and matching the target interactive entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
2. The method of claim 1, wherein the set of candidate interactive entities comprises at least two interactive entities, wherein the interactive entities in the set of candidate interactive entities are interactive entities with different categories of interactive objects, and the categories are related to the interactive entities.
3. The method of claim 1, wherein the live placement request includes activity basis information and activity placement information;
the sending a live delivery request to each interactive entity in the candidate interactive entity set includes:
sending the activity basic information and the activity delivery information to each interactive entity in the candidate interactive entity set; the activity basic information comprises an activity name, an activity requirement, an activity type, a cost per action, a real-time bidding budget, a commission ratio, a live broadcast channel and audit management, and the activity release information comprises an activity link and a release channel ratio.
4. The method of claim 1, wherein said reviewing each of said target interaction entities and each of said target anchor comprises:
auditing the qualification, budget and belonged class of each target interactive entity;
and auditing the qualification and budget of each target anchor.
5. The method according to any one of claims 1 to 4, wherein after matching the target interactive entity after the audit is passed and the target anchor after the audit is passed, the method further comprises:
determining live broadcast scheduling time according to the time of the target anchor and/or the time of the target interaction entity;
and adopting a live broadcast room link or a live broadcast room ID to carry out advertisement putting in the live broadcast scheduling time so as to complete the live broadcast activity.
6. The method of claim 5, wherein the advertising with a live room link or a live room ID during the live scheduling time to complete the live campaign comprises:
determining a live broadcast state according to the live broadcast scheduling time;
when the live broadcast state is before live broadcast or in the situation of live broadcast preview, advertising is put in and a live broadcast plan is created by adopting a fixed page so as to achieve the purpose of live broadcast preheating;
under the condition that the live broadcast state is live broadcast, adopting a live broadcast room link to carry out advertisement putting and create a live broadcast plan;
and under the condition that the live broadcast state is after live broadcast, adopting the video after broadcast to carry out advertisement putting and establish a live broadcast plan.
7. The method of any of claims 1 to 6, further comprising:
acquiring the live broadcast data, wherein the data comprises activity dimension data and interaction entity dimension data;
sending the activity maintenance data to the live broadcast interaction platform;
and sending the interactive entity dimension data to the target interactive entity.
8. A live broadcast delivery device, comprising:
the receiving module is used for receiving a live broadcast request sent by a live broadcast interaction platform by an advertisement platform, wherein the live broadcast request at least comprises or indicates an activity theme of the live broadcast activity;
a first determining module, configured to respond to the live broadcast request, determine a candidate interaction entity set of the live broadcast activity according to the activity topic, where the candidate interaction entity set includes at least two interaction entities;
a second determining module, configured to send a live broadcast delivery request to each interactive entity in the candidate interactive entity set, receive a live broadcast delivery response sent by the interactive entity in the candidate interactive entity set, and determine an interactive entity sending the live broadcast delivery response as a target interactive entity;
a third determining module, configured to determine a candidate anchor set for the live broadcast activity according to the activity topic, where the candidate anchor set includes at least one candidate anchor;
a fourth determining module, configured to send a anchor recruitment request to each anchor in the candidate anchor set, receive an anchor recruitment response sent by the anchor in the candidate anchor set, and determine an anchor sending the anchor recruitment response as a target anchor;
the auditing module is used for auditing each target interaction entity and each target anchor;
and the matching module is used for matching the target interaction entity after the verification is passed with the target anchor after the verification is passed, and completing the live broadcast activity.
9. A computer device comprising a memory and a processor, the memory storing a computer program operable on the processor, wherein the processor implements the steps of the method of any one of claims 1 to 7 when executing the program.
10. A storage medium having stored thereon executable instructions for causing a processor to perform the steps of the method of any one of claims 1 to 7 when executed.
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