CN113691852A

CN113691852A - Display device and media asset playing method

Info

Publication number: CN113691852A
Application number: CN202010423580.0A
Authority: CN
Inventors: 曲晓奎
Original assignee: Juhaokan Technology Co Ltd
Current assignee: Juhaokan Technology Co Ltd
Priority date: 2020-05-19
Filing date: 2020-05-19
Publication date: 2021-11-23
Anticipated expiration: 2040-05-19
Also published as: CN113691852B

Abstract

The application discloses a display device and a media asset playing method, which comprise the following steps: a display; the fixing assembly is used for rotating the display so as to enable the display to be in a horizontal screen state or a vertical screen state; a controller for communicative connection with a display and configured to: receiving an input instruction for switching the media assets, and acquiring vertical media assets from a server; when the associated feature films exist in the vertical media assets, controlling a display to play the vertical media assets on a video layer, and displaying an associated feature film playing control on a floating layer; and when no associated feature film exists, only controlling the display to play the vertical media assets, and not displaying the associated feature film playing control. When a user watches the vertical media asset, if a related feature film playing control is displayed on the display, it is indicated that the related feature film exists in the vertical media asset, and after the user selects the related feature film playing control and inputs an operation instruction, the display can be controlled to rotate and play the related feature film, so that the short video is quickly switched to the related feature film, and the watching experience of the user is improved.

Description

Display device and media asset playing method

Technical Field

The present application relates to the field of internet technologies, and in particular, to a display device and a media asset playing method.

Background

The intelligent television is a television product which can realize the bidirectional human-computer interaction function and integrates various functions of video, entertainment, data and the like. The smart television is connected with the background server, and in order to meet diversified requirements of users, education, audio and video, entertainment and other media asset videos are requested from the server and displayed on a screen of the smart television.

With the popularization of the smart television, a user wants to watch more media through the smart television, and the user has not only horizontal media suitable for setting the screen ratio of the smart television to be 16:9, but also some vertical media, such as short videos, videos generated by mobile phone photographing or video recording and the like. In order to adapt to the display of vertical media resources such as short videos, a television manufacturer produces an intelligent television which can convert a screen into a horizontal screen state and a vertical screen state, and therefore the vertical media resources are played after the screen is rotated into the vertical screen state. For the watched media assets, many short videos in the vertical media assets are captured from the feature films of the horizontal media assets or are used for propaganda of the feature films, when a user watches the short videos under the vertical screen of the intelligent television, if the user finds that the feature films related to the short videos are interested, the user usually searches for the corresponding feature films to watch by searching for the feature film titles or keywords and the like corresponding to the short videos after rotating the intelligent television to be in the horizontal screen state. However, the smart television is rotated first, and then the switching process of searching for the feature films by inputting titles or keywords is troublesome, which may reduce the experience effect of the user.

Disclosure of Invention

The application provides a display device and a media asset playing method, and aims to solve the technical problem that in the prior art, a short video cannot be quickly switched to an associated feature film, so that the user experience effect is poor.

In order to solve the technical problem, the embodiment of the application discloses the following technical scheme:

in a first aspect, an embodiment of the present application discloses a display device, where the display device includes:

a display;

the fixing assembly is used for rotating the display to enable the display to be in a horizontal screen state or a vertical screen state;

a controller for communicative connection with the display, the controller configured to:

receiving an input instruction for switching the media assets, and acquiring vertical media assets from a server;

when the associated feature films exist in the vertical media assets, controlling the display to play the vertical media assets on a video layer, and displaying an associated feature film playing control on a floating layer, wherein the associated feature film playing control is used for enabling the controller to rotate the display through the fixed component after receiving an operation instruction for the associated feature film playing control, and controlling the display to play the associated feature films after the rotation;

and when the vertical media assets do not have the associated feature films, controlling the display to play the vertical media assets on the video layer, and not displaying the associated feature film playing control on the floating layer.

In a second aspect, an embodiment of the present application discloses a media asset playing method, where the method includes:

when the associated feature films exist in the vertical media assets, controlling a display to play the vertical media assets on a video layer, and displaying an associated feature film playing control on a floating layer, wherein the associated feature film playing control is used for enabling the controller to rotate the display through a fixed component after receiving an operation instruction for the associated feature film playing control, and controlling the display to play the associated feature films after rotating;

Compared with the prior art, the beneficial effect of this application is:

the application provides a display device and a media asset playing method. And if the associated feature films exist in the vertical media assets, controlling the display to play the vertical media assets on the video layer, displaying an associated feature film playing control on the floating layer, and controlling the display to play the associated feature films after rotating by using the associated feature film playing control by a user. And if the vertical media assets do not have associated feature films, the display only plays the vertical media assets on the video layer, and does not display the associated feature film playing control on the floating layer. Therefore, when a user watches vertical media such as short videos, if a related feature film playing control is displayed on a floating layer of the display, it is indicated that the vertical media has a related feature film, and the user can control the display to play the related feature film on a video layer by selecting the related feature film playing control and inputting an operation instruction, so that switching from the short videos to the related feature film is quickly realized, and the watching experience of the user is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.

Drawings

In order to more clearly explain the technical solution of the present application, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious to those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is an application scene diagram of a display device according to an embodiment of the present invention;

fig. 2 is a block diagram of a hardware configuration of the control device 100 in fig. 1 according to an embodiment of the present invention;

fig. 3 is a block diagram of a hardware configuration of the display device 200 in fig. 1 according to an embodiment of the present invention;

FIG. 4 is a block diagram of an architectural configuration of an operating system in a memory of a display device 200 according to an embodiment of the present invention;

fig. 5 is a schematic structural diagram of the display device 200 according to the embodiment of the present invention in the landscape state;

fig. 6 is a schematic structural diagram of the display device 200 according to the embodiment of the present invention in a vertical screen state of the display;

FIG. 7 is a schematic diagram of a page of a display showing vertical assets according to an embodiment of the invention;

FIG. 8 is a schematic illustration of a vertical front detail page provided by an embodiment of the present invention;

FIG. 9 is a diagram illustrating a rotation prompt box according to an embodiment of the present invention;

FIG. 10 is a diagram of a transition animation according to an embodiment of the invention;

fig. 11 is a timing diagram illustrating vertical media asset to associated feature film switching between a display device and a server according to an embodiment of the present application;

fig. 12 is a flowchart illustrating a method for playing media assets according to an embodiment of the present invention.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

In order to meet the diversified requirements of users and enable the users to quickly switch to the corresponding associated feature films when watching vertical media assets, the embodiment of the application provides display equipment and a media asset playing method.

Referring to fig. 1, an application scenario diagram of a display device according to an embodiment of the present invention is provided. As shown in fig. 1, the control apparatus 100 and the display device 200 may communicate with each other in a wired or wireless manner.

Among them, the control apparatus 100 is configured to control the display device 200, which may receive an operation instruction input by a user and convert the operation instruction into an instruction recognizable and responsive by the display device 200, serving as an intermediary for interaction between the user and the display device 200. Such as: the user operates the channel up/down key on the control device 100, and the display device 200 responds to the channel up/down operation.

The control device 100 may be a remote controller 100A, which includes infrared protocol communication or bluetooth protocol communication, and other short-distance communication methods, etc. to control the display apparatus 200 in a wireless or other wired manner. The user may input a user instruction through a key on a remote controller, voice input, control panel input, etc., to control the display apparatus 200. Such as: the user can input a corresponding control command through a volume up/down key, a channel control key, up/down/left/right moving keys, a voice input key, a menu key, a power on/off key, etc. on the remote controller, to implement the function of controlling the display device 200.

The control device 100 may also be an intelligent device, such as a mobile terminal 100B, a tablet computer, a notebook computer, and the like. For example, the display device 200 is controlled using an application program running on the smart device. The application program may provide various controls to a user through an intuitive User Interface (UI) on a screen associated with the smart device through configuration.

For example, the mobile terminal 100B may install a software application with the display device 200 to implement connection communication through a network communication protocol for the purpose of one-to-one control operation and data communication. Such as: the mobile terminal 100B may be caused to establish a control instruction protocol with the display device 200 to implement the functions of the physical keys as arranged in the remote control 100A by operating various function keys or virtual buttons of the user interface provided on the mobile terminal 100B. The audio and video content displayed on the mobile terminal 100B may also be transmitted to the display device 200, so as to implement a synchronous display function.

The display apparatus 200 may provide a network television function of a broadcast receiving function and a computer support function. The display device may be implemented as a digital television, a web television, an Internet Protocol Television (IPTV), or the like.

The display device 200 may be a liquid crystal display, an organic light emitting display, a projection device. The specific display device type, size, resolution, etc. are not limited.

The display apparatus 200 also performs data communication with the server 300 through various communication means. Here, the display apparatus 200 may be allowed to be communicatively connected through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 300 may provide various contents and interactions to the display apparatus 200. By way of example, the display device 200 may send and receive information such as: receiving Electronic Program Guide (EPG) data, receiving software program updates, or accessing a remotely stored digital media library. The servers 300 may be a group or groups of servers, and may be one or more types of servers. Other web service contents such as a video on demand and an advertisement service are provided through the server 300.

Fig. 2 is a block diagram illustrating the configuration of the control device 100. As shown in fig. 2, the control device 100 includes a controller 110, a memory 120, a communicator 130, a user input interface 140, a user output interface 150, and a power supply 160.

The controller 110 includes a Random Access Memory (RAM)111, a Read Only Memory (ROM)112, a processor 113, a communication interface, and a communication bus. The controller 110 is used to control the operation of the control device 100, as well as the internal components of the communication cooperation, external and internal data processing functions.

Illustratively, when an interaction of a user pressing a key disposed on the remote controller 100A or an interaction of touching a touch panel disposed on the remote controller 100A is detected, the controller 110 may control to generate a signal corresponding to the detected interaction and transmit the signal to the display device 200.

And a memory 120 for storing various operation programs, data and applications for driving and controlling the control apparatus 100 under the control of the controller 110. The memory 120 may store various control signal commands input by a user.

The communicator 130 enables communication of control signals and data signals with the display apparatus 200 under the control of the controller 110. Such as: the control apparatus 100 transmits a control signal (e.g., a touch signal or a button signal) to the display device 200 via the communicator 130, and the control apparatus 100 may receive the signal transmitted by the display device 200 via the communicator 130. The communicator 130 may include an infrared signal interface 131 and a radio frequency signal interface 132. For example: when the infrared signal interface is used, the user input instruction needs to be converted into an infrared control signal according to an infrared control protocol, and the infrared control signal is sent to the display device 200 through the infrared sending module. The following steps are repeated: when the rf signal interface is used, a user input command needs to be converted into a digital signal, and then the digital signal is modulated according to the rf control signal modulation protocol and then transmitted to the display device 200 through the rf transmitting terminal.

The user input interface 140 may include at least one of a microphone 141, a touch pad 142, a sensor 143, a key 144, and the like, so that a user can input a user instruction regarding controlling the display apparatus 200 to the control apparatus 100 through voice, touch, gesture, press, and the like.

The user output interface 150 outputs a user instruction received by the user input interface 140 to the display apparatus 200, or outputs an image or voice signal received by the display apparatus 200. Here, the user output interface 150 may include an LED interface 151, a vibration interface 152 generating vibration, a sound output interface 153 outputting sound, a display 154 outputting images, and the like. For example, the remote controller 100A may receive an output signal such as audio, video, or data from the user output interface 150 and display the output signal in the form of an image on the display 154, an audio on the sound output interface 153, or a vibration on the vibration interface 152.

And a power supply 160 for providing operation power support for each element of the control device 100 under the control of the controller 110. In the form of a battery and associated control circuitry.

A hardware configuration block diagram of the display device 200 is exemplarily shown in fig. 3. As shown in fig. 3, the display apparatus 200 may include a tuner demodulator 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a memory 260, a user interface 265, a video processor 270, a display 275, an audio processor 280, an audio output interface 285, and a power supply 290.

The tuner demodulator 210 receives the broadcast television signal in a wired or wireless manner, may perform modulation and demodulation processing such as amplification, mixing, and resonance, and is configured to demodulate, from a plurality of wireless or wired broadcast television signals, an audio/video signal carried in a frequency of a television channel selected by a user, and additional information (e.g., EPG data).

The tuner demodulator 210 is responsive to the user selected frequency of the television channel and the television signal carried by the frequency, as selected by the user and controlled by the controller 250.

The tuner demodulator 210 can receive a television signal in various ways according to the broadcasting system of the television signal, such as: terrestrial broadcasting, cable broadcasting, satellite broadcasting, internet broadcasting, or the like; and according to different modulation types, a digital modulation mode or an analog modulation mode can be adopted; and can demodulate the analog signal and the digital signal according to the different kinds of the received television signals.

In other exemplary embodiments, the tuning demodulator 210 may also be in an external device, such as an external set-top box. In this way, the set-top box outputs a television signal after modulation and demodulation, and inputs the television signal into the display apparatus 200 through the external device interface 240.

The communicator 220 is a component for communicating with an external device or an external server according to various communication protocol types. For example, the display apparatus 200 may transmit content data to an external apparatus connected via the communicator 220, or browse and download content data from an external apparatus connected via the communicator 220. The communicator 220 may include a network communication protocol module or a near field communication protocol module, such as a WIFI module 221, a bluetooth communication protocol module 222, and a wired ethernet communication protocol module 223, so that the communicator 220 may receive a control signal of the control device 100 according to the control of the controller 250 and implement the control signal as a WIFI signal, a bluetooth signal, a radio frequency signal, and the like.

The detector 230 is a component of the display apparatus 200 for collecting signals of an external environment or interaction with the outside. The detector 230 may include a sound collector 231, such as a microphone, which may be used to receive a user's sound, such as a voice signal of a control instruction of the user to control the display device 200; alternatively, ambient sounds may be collected that identify the type of ambient scene, enabling the display device 200 to adapt to ambient noise.

In some other exemplary embodiments, the detector 230, which may further include an image collector 232, such as a camera, a video camera, etc., may be configured to collect external environment scenes to adaptively change the display parameters of the display device 200; and the function of acquiring the attribute of the user or interacting gestures with the user so as to realize the interaction between the display equipment and the user.

In some other exemplary embodiments, the detector 230 may further include a light receiver for collecting the intensity of the ambient light to adapt to the display parameter variation of the display device 200.

In some other exemplary embodiments, the detector 230 may further include a temperature sensor, such as by sensing an ambient temperature, and the display device 200 may adaptively adjust a display color temperature of the image. For example, when the temperature is higher, the display apparatus 200 may be adjusted to display a color temperature of an image that is cooler; when the temperature is lower, the display device 200 may be adjusted to display a warmer color temperature of the image.

The external device interface 240 is a component for providing the controller 250 to control data transmission between the display apparatus 200 and an external apparatus. The external device interface 240 may be connected to an external apparatus such as a set-top box, a game device, a notebook computer, etc. in a wired/wireless manner, and may receive data such as a video signal (e.g., moving image), an audio signal (e.g., music), additional information (e.g., EPG), etc. of the external apparatus.

The external device interface 240 may include: a High Definition Multimedia Interface (HDMI) terminal 241, a Composite Video Blanking Sync (CVBS) terminal 242, an analog or digital Component terminal 243, a Universal Serial Bus (USB) terminal 244, a Component terminal (not shown), a red, green, blue (RGB) terminal (not shown), and the like.

The controller 250 controls the operation of the display device 200 and responds to the operation of the user by running various software control programs (such as an operating system and various application programs) stored on the memory 260.

As shown in fig. 3, the controller 250 includes a Random Access Memory (RAM)251, a Read Only Memory (ROM)252, a graphics processor 253, a CPU processor 254, a communication interface 255, and a communication bus 256. The RAM251, the ROM252, the graphic processor 253, and the CPU processor 254 are connected to each other through a communication bus 256 through a communication interface 255.

The ROM252 stores various system boot instructions. When the display apparatus 200 starts power-on upon receiving the power-on signal, the CPU processor 254 executes a system boot instruction in the ROM252, copies the operating system stored in the memory 260 to the RAM251, and starts running the boot operating system. After the start of the operating system is completed, the CPU processor 254 copies the various application programs in the memory 260 to the RAM251 and then starts running and starting the various application programs.

And a graphic processor 253 for generating various graphic objects such as icons, operation menus, and user input instruction display graphics, etc. The graphic processor 253 may include an operator for performing an operation by receiving various interactive instructions input by a user, and further displaying various objects according to display attributes; and a renderer for generating various objects based on the operator and displaying the rendered result on the display 275.

A CPU processor 254 for executing operating system and application program instructions stored in memory 260. And according to the received user input instruction, processing of various application programs, data and contents is executed so as to finally display and play various audio-video contents.

In some example embodiments, the CPU processor 254 may comprise a plurality of processors. The plurality of processors may include one main processor and a plurality of or one sub-processor. A main processor for performing some initialization operations of the display apparatus 200 in the display apparatus preload mode and/or operations of displaying a screen in the normal mode. A plurality of or one sub-processor for performing an operation in a state of a standby mode or the like of the display apparatus.

The communication interface 255 may include a first interface to an nth interface. These interfaces may be network interfaces that are connected to external devices via a network.

The controller 250 may control the overall operation of the display apparatus 200. For example: in response to receiving a user input command for selecting a GUI object displayed on the display 275, the controller 250 may perform an operation related to the object selected by the user input command.

Where the object may be any one of the selectable objects, such as a hyperlink or an icon. The operation related to the selected object is, for example, an operation of displaying a link to a hyperlink page, document, image, or the like, or an operation of executing a program corresponding to the object. The user input command for selecting the GUI object may be a command input through various input means (e.g., a mouse, a keyboard, a touch panel, etc.) connected to the display apparatus 200 or a voice command corresponding to a voice spoken by the user.

A memory 260 for storing various types of data, software programs, or applications for driving and controlling the operation of the display device 200. The memory 260 may include volatile and/or nonvolatile memory. And the term "memory" includes the memory 260, the RAM251 and the ROM252 of the controller 250, or a memory card in the display device 200.

In some embodiments, the memory 260 is specifically used for storing an operating program for driving the controller 250 of the display device 200; storing various application programs built in the display apparatus 200 and downloaded by a user from an external apparatus; data such as visual effect images for configuring various GUIs provided by the display 275, various objects related to the GUIs, and selectors for selecting GUI objects are stored.

In some embodiments, memory 260 is specifically configured to store drivers for tuner demodulator 210, communicator 220, detector 230, external device interface 240, video processor 270, display 275, audio processor 280, etc., and related data, such as external data (e.g., audio-visual data) received from the external device interface or user data (e.g., key information, voice information, touch information, etc.) received by the user interface.

In some embodiments, memory 260 specifically stores software and/or programs representing an Operating System (OS), which may include, for example: a kernel, middleware, an Application Programming Interface (API), and/or an application program. Illustratively, the kernel may control or manage system resources, as well as functions implemented by other programs (e.g., the middleware, APIs, or applications); at the same time, the kernel may provide an interface to allow middleware, APIs, or applications to access the controller to enable control or management of system resources.

A block diagram of the architectural configuration of the operating system in the memory of the display device 200 is illustrated in fig. 4. The operating system architecture comprises an application layer, a middleware layer and a kernel layer from top to bottom.

The application layer, the application programs built in the system and the non-system-level application programs belong to the application layer. Is responsible for direct interaction with the user. The application layer may include a plurality of applications such as a setup application, a post application, a media center application, and the like. These applications may be implemented as Web applications that execute based on a WebKit engine, and in particular may be developed and executed based on HTML5, Cascading Style Sheets (CSS), and JavaScript.

Here, HTML, which is called HyperText Markup Language (HyperText Markup Language), is a standard Markup Language for creating web pages, and describes the web pages by Markup tags, where the HTML tags are used to describe characters, graphics, animation, sound, tables, links, etc., and a browser reads an HTML document, interprets the content of the tags in the document, and displays the content in the form of web pages.

CSS, known as Cascading Style Sheets (Cascading Style Sheets), is a computer language used to represent the Style of HTML documents, and may be used to define Style structures, such as fonts, colors, locations, etc. The CSS style can be directly stored in the HTML webpage or a separate style file, so that the style in the webpage can be controlled.

JavaScript, a language applied to Web page programming, can be inserted into an HTML page and interpreted and executed by a browser. The interaction logic of the Web application is realized by JavaScript. The JavaScript can package a JavaScript extension interface through a browser, realize the communication with the kernel layer,

the middleware layer may provide some standardized interfaces to support the operation of various environments and systems. For example, the middleware layer may be implemented as multimedia and hypermedia information coding experts group (MHEG) middleware related to data broadcasting, DLNA middleware which is middleware related to communication with an external device, middleware which provides a browser environment in which each application program in the display device operates, and the like.

The kernel layer provides core system services, such as: file management, memory management, process management, network management, system security authority management and the like. The kernel layer may be implemented as a kernel based on various operating systems, for example, a kernel based on the Linux operating system.

The kernel layer also provides communication between system software and hardware, and provides device driver services for various hardware, such as: provide display driver for the display, provide camera driver for the camera, provide button driver for the remote controller, provide wiFi driver for the WIFI module, provide audio driver for audio output interface, provide power management drive for Power Management (PM) module etc..

A user interface 265 receives various user interactions. Specifically, it is used to transmit an input signal of a user to the controller 250 or transmit an output signal from the controller 250 to the user. For example, the remote controller 100A may transmit an input signal, such as a power switch signal, a channel selection signal, a volume adjustment signal, etc., input by the user to the user interface 265, and then the input signal is transferred to the controller 250 through the user interface 265; alternatively, the remote controller 100A may receive an output signal such as audio, video, or data output from the user interface 265 via the controller 250, and display the received output signal or output the received output signal in audio or vibration form.

In some embodiments, a user may enter user commands on a Graphical User Interface (GUI) displayed on the display 275, and the user interface 265 receives the user input commands through the GUI. Specifically, the user interface 265 may receive user input commands for controlling the position of a selector in the GUI to select different objects or items.

Alternatively, the user may input a user command by inputting a specific sound or gesture, and the user interface 265 receives the user input command by recognizing the sound or gesture through the sensor.

The video processor 270 is configured to receive an external video signal, and perform video data processing such as decompression, decoding, scaling, noise reduction, frame rate conversion, resolution conversion, and image synthesis according to a standard codec protocol of the input signal, so as to obtain a video signal that is directly displayed or played on the display 275.

Illustratively, the video processor 270 includes a demultiplexing module, a video decoding module, an image synthesizing module, a frame rate conversion module, a display formatting module, and the like.

The demultiplexing module is configured to demultiplex an input audio/video data stream, where, for example, an input MPEG-2 stream (based on a compression standard of a digital storage media moving image and voice), the demultiplexing module demultiplexes the input audio/video data stream into a video signal and an audio signal.

And the video decoding module is used for processing the video signal after demultiplexing, including decoding, scaling and the like.

And the image synthesis module is used for carrying out superposition mixing processing on the GUI signal input by the user or generated by the user and the video image after the zooming processing by the graphic generator so as to generate an image signal for display.

The frame rate conversion module is configured to convert a frame rate of an input video, for example, convert a frame rate of an input 60Hz video into a frame rate of 120Hz or 240Hz, where a common format is implemented by using, for example, an interpolation frame method.

And a display formatting module for converting the signal output by the frame rate conversion module into a signal conforming to a display format of a display, such as converting the format of the signal output by the frame rate conversion module to output an RGB data signal.

A display 275 for receiving the image signal from the video processor 270 and displaying the video content, the image and the menu manipulation interface. The display video content may be from the video content in the broadcast signal received by the tuner-demodulator 210, or from the video content input by the communicator 220 or the external device interface 240. The display 275, while displaying a user manipulation interface UI generated in the display apparatus 200 and used to control the display apparatus 200.

And, the display 275 may include a display screen assembly for presenting a picture and a driving assembly for driving the display of an image. Alternatively, a projection device and projection screen may be included, provided display 275 is a projection display.

The audio processor 280 is configured to receive an external audio signal, decompress and decode the received audio signal according to a standard codec protocol of the input signal, and perform audio data processing such as noise reduction, digital-to-analog conversion, and amplification processing to obtain an audio signal that can be played by the speaker 286.

Illustratively, audio processor 280 may support various audio formats. Such as MPEG-2, MPEG-4, Advanced Audio Coding (AAC), high efficiency AAC (HE-AAC), and the like.

The audio output interface 285 is used for receiving an audio signal output by the audio processor 280 under the control of the controller 250, and the audio output interface 285 may include a speaker 286 or an external sound output terminal 287, such as an earphone output terminal, for outputting to a generating device of an external device.

In other exemplary embodiments, video processor 270 may comprise one or more chips. Audio processor 280 may also comprise one or more chips.

And, in other exemplary embodiments, the video processor 270 and the audio processor 280 may be separate chips or may be integrated with the controller 250 in one or more chips.

And a power supply 290 for supplying power supply support to the display apparatus 200 from the power input from the external power source under the control of the controller 250. The power supply 290 may be a built-in power supply circuit installed inside the display apparatus 200 or may be a power supply installed outside the display apparatus 200.

The display device 200 provided by the embodiment of the application can be switched between the landscape state and the portrait state. Fig. 5 is a schematic structural diagram of the display device 200 according to the embodiment of the present invention in a horizontal screen state of the display, and fig. 6 is a schematic structural diagram of the display device 200 according to the embodiment of the present invention in a vertical screen state of the display. The back of the display in fig. 5 and 6 is provided with a fixing assembly for enabling rotation and fixing of the display 275. Specifically, the fixing assembly receives the control of the control device 100 or the controller 250, and controls the display 275 to rotate, so as to switch the display 275 between the landscape state and the portrait state. The horizontal screen state is a state in which the length of the display 275 in the horizontal direction is greater than the length of the display 275 in the vertical direction when viewed from the front of the display 275, and the vertical screen state is a state in which the length of the display 275 in the horizontal direction is less than the length of the display 275 in the vertical direction when viewed from the front of the display 275. Wherein vertical in this application means substantially vertical.

In the embodiment of the present application, the display 275 is configured to display a user interface, an image, a text, a video, and the like, and the display 275 can rotate along a plane where the display is located, so as to realize a transition between a horizontal screen state and a vertical screen state of the display device 200, thereby meeting the requirements of different viewing postures of a user. In the embodiment of the present application, the controller in the display device 200 is used to provide a user interface, images, texts, videos, etc. for the display, and the controller 250 can control the fixing component on the display 275 to drive the display to rotate, so as to realize the conversion between the landscape screen state and the portrait screen state of the display device 200.

When the user views the short video in the vertical media asset in the vertical screen state of the display device 200, if the user is interested in the short video, the user can further view the associated feature film. In the embodiment of the present application, the controller 250 in the display apparatus 200 is configured to perform a fast switching process of the short video and the associated feature film.

In some embodiments, the portrait medium refers to an audio/video file with an aspect ratio matching with a display in a portrait screen state, and the number/length of pixels in the portrait direction is greater than that in the landscape direction in a normal display state. For example, the aspect ratio of the audio/video file is 3: 4; 9: 16, etc.

In some embodiments, the associated feature is an audio/video file that matches an aspect ratio with a predetermined mapping relationship with the portrait medium and a display in a landscape state, and the number/length of pixels in the landscape state is greater than the number/length of pixels in the portrait state in the normal display state. For example, the aspect ratio of the audio/video file is 4: 3; 16:9, etc.

Referring to fig. 7, a schematic page diagram of displaying vertical assets for the display provided by the embodiment of the present invention is shown. In one implementation, when the display 275 is in the vertical screen state or switches from the horizontal screen state to the vertical screen state, an instruction for switching media assets input by a user may be received, and the controller 250 sends a vertical media asset acquisition request to the server 300 according to the instruction for switching media assets. For example, the display device 200 is already in the vertical screen state, and at this time, the user sends an up/down direction key signal through an up/down direction key on the remote controller, and according to the up/down direction key signal, the controller 250 sends a vertical media asset acquisition request to the server 300. The server 300 searches for the corresponding vertical assets according to the vertical asset acquisition request, and may issue the searched playing address of the vertical assets to the display device 200, and the display device 200 receives the playing address of the vertical assets and requests the vertical assets to be played on the display 275 according to the playing address. Referring to fig. 7, when the display 275 is in the vertical screen state, the vertical media of "hot pepper japanese boiling" is acquired from the server 300.

And if the vertical media assets have associated prints, controlling the display 275 to play the vertical media assets on the video layer, and displaying an associated print playing control on the floating layer, wherein the associated print playing control is used for enabling the controller 250 to rotate the display 275 through the fixed component after receiving an operation instruction for the associated print playing control, and controlling the display 275 to play the associated prints after rotation. Where floating refers to temporary interfaces that are open on the current page of the display 275 that are capable of performing suggestive or context-dependent tasks.

In some embodiments, if the vertical media assets acquired by the display device 200 from the server 300 have their corresponding associated feature films, when the display 275 plays the vertical media assets, the user is prompted by displaying an associated feature film playing control on the floating layer that the vertical media assets have their corresponding associated feature films. For example, "daily cooking of pepper" in fig. 7, because there is an associated feature film, an associated feature film playing control 201 is displayed on the display interface of the display 275, and when the user moves the focus to the associated feature film playing control 201 through the remote controller and clicks the confirmation, the controller 250 switches the associated feature film. With reference to fig. 7, the "hot pepper Nigri" (hot pepper Nigri), that is, the focus is located on the video playing layer, at this time, if the "OK" button of the remote controller is pressed, the program playing can be paused, and if the up/down direction button of the remote controller is pressed, the previous and next vertical media assets can be switched, and the right button of the remote controller is pressed, and the associated feature film playing control 201 is selected. When the associated feature film playing control 201 is selected, namely the focus is located on the associated feature film playing control 201, the left button of the remote controller is pressed to enable the focus to return to the video playing layer, the lower button is pressed to select the collection control 202, and the media assets which are compared with the user with the favorite are collected through the collection control 202.

In some embodiments, after the user selects and clicks the associated feature playing control through the remote controller, if the corresponding associated feature has an introduction page containing the playing control, after the playing control receives a confirmation operation input by the user, that is, after the user further selects and clicks the playing control, the controller 250 rotates the display 275 through the fixed component, and controls the display 275 to play the associated feature after the rotation. For example, for media assets such as movies, art, or food, a corresponding detail page interface is usually present, and the detail page interface is the above introduction page. The detail page interface includes previews, summaries, associated programs, and the like of the assets, wherein a play control is generally arranged below a preview window of the assets, that is, a prompt icon of "full screen play" is displayed, and when a user clicks the display icon, the controller 250 can control the display 275 to rotate and then play the associated feature.

In other embodiments, the controller 250 may control the display 275 to rotate and present the associated feature immediately after the user selects and clicks the associated feature play control via the remote control. For example, for the media assets such as kids, biographies and the like, corresponding detailed page interfaces are not usually stored, and after the user selects the associated feature film playing control, the display 275 can be directly rotated and the associated feature film can be played.

In the embodiment of the application, when the vertical media assets do not have the associated feature films, the display is controlled to play the vertical media assets on the video layer, and the associated feature film playing control is hidden on the floating layer.

In some embodiments, if the vertical assets acquired by the display device 200 from the server 300 do not have their corresponding associated feature films, only the vertical assets are played on the display 275, and the associated feature film playing control 201 is hidden.

In this embodiment, when the display device 200 acquires the vertical media asset, it may be determined whether the vertical media asset has an associated feature playing control. In an implementation manner, when the server 300 searches for vertical assets according to a vertical asset acquisition request sent by the display device 200, if the vertical assets have associated prints, the server 300 will issue the playing address of the vertical assets and the print Identifier (ID) of the associated print corresponding to the playing address together to the display device 200. In another implementation, a feature identification may be included in the vertical asset. When receiving the data sent by the server 300, the display device 200 determines whether the data has a feature identification associated with a feature. And if the feature film identification of the associated feature film exists, controlling the associated feature film playing control 201 to be continuously displayed on the floating layer in the process of playing the vertical media assets on the video layer.

In some embodiments, it may be determined whether the associated feature playing control exists in the vertical media asset in the playing process of the vertical media asset. In an implementation manner, when the server 300 searches for vertical assets according to a vertical asset acquisition request sent by the display device 200, if the vertical assets have associated feature films, the server 300 will issue the playing address of the vertical assets and the feature film identifier of the associated feature film corresponding to the playing address together to the display device 200. When receiving data sent by the server 300, the display device 200 first requests the vertical assets according to the playing address of the vertical assets, and plays the vertical assets on the video layer of the display 275, and in the playing process of the vertical assets, when receiving a preset key signal input by a user through a remote controller, displays the associated feature film playing control on the floating layer. For example, in the playing interface of "hot pepper niu-ri-chi" in fig. 7, at this time, the focus of the display device is located in the video playing layer, and the user presses the right key of the remote controller to control the focus to move rightward, then the display device 200 determines whether a feature film identifier exists, and if so, displays the associated feature film playing control 201 on the floating layer of the video playing layer, and moves the focus to the associated feature film playing control 201.

In other embodiments, whether to judge whether the vertical asset has the associated feature may be determined according to the length of the playing time of the vertical asset. In an implementation manner, when the server 300 searches for vertical assets according to a vertical asset acquisition request sent by the display device 200, if the vertical assets have associated feature films, the server 300 will issue the playing address of the vertical assets and the feature film identifier of the associated feature film corresponding to the playing address together to the display device 200. When receiving the data sent by the server 300, the display device 200 first requests the vertical assets according to the playing address of the vertical assets, and plays the vertical assets on the video layer of the display 275, and if the playing duration of the vertical assets exceeds the preset time, displays the associated feature film playing control on the floating layer. For example, if the time for the user to watch a certain vertical piece of media exceeds 1 minute, it indicates that the user is interested in the vertical piece of media, at this time, the display device 200 may determine whether a feature film identifier exists in data sent by the server, and if so, the associated feature film playing control 201 is displayed on the floating layer. Of course, if the user does not watch the vertical media asset for more than 1 minute, that is, the vertical media asset is switched within 1 minute, it is not necessary to determine whether the feature film identifier exists in the data sent by the server.

For two vertical assets before and after the user switches, when the display 275 switches the vertical assets for playing, if the switched vertical assets have associated feature films, the display 275 is controlled to play the switched vertical assets on the video layer, and the associated feature film control 201 is displayed on the floating layer. And if the vertical media assets after switching do not have associated feature films, controlling the display 275 to play the vertical media assets after switching on the video layer, and hiding the associated feature film control 201 on the floating layer.

The above describes how and when to make a determination as to whether there is an associated feature for a vertical asset. Next, the present application will continue to explain how to switch to the corresponding associated feature after the associated feature is displayed in the display if the associated feature exists in the vertical asset.

In the embodiment of the present application, the controller 250 in the display device 200 receives an input operation instruction, and sends an associated feature acquisition request to the server according to a feature identifier included in the vertical media asset. For example, the user moves the focus to the associated feature film playing control through the direction key on the remote controller, and confirms through the "OK" key, at this time, the controller 250 sends an associated feature film obtaining request to the server 300 according to the feature film identifier included in the vertical media asset.

After receiving the associated feature film acquisition request, the server 300 searches for associated feature film data according to the request, and transmits the associated feature film data to the display device 200. The controller 250 receives associated feature print data sent by the server 300 according to the associated feature print acquisition request, wherein the associated feature print data includes corresponding vertical feature print detail page data and a feature print playing address. Based on the vertical feature detail page data, the controller 250 controls the display 275 to present a vertical feature detail page on the video layer, wherein the vertical feature detail page contains a play control and a program listing control. Referring to fig. 8, a schematic diagram of a vertical front detail page is provided for an embodiment of the present invention. Fig. 8 is a vertical feature detail page corresponding to the program "hot pepper japanese boiling" in fig. 7, in fig. 8, the vertical feature detail page includes a video preview window 203, a detail summary 204, a play control 205 and a program list control 206, where the play control 205 is a prompt icon displayed in full screen in fig. 8.

When the user moves the focus to the play control 205 or the program list control 206 by the direction key on the remote controller and sends a confirmation instruction by the "OK" key, the controller 250 controls the display 275 to rotate to the landscape state by the fixing component, so that the display acquires the associated feature according to the feature play address and plays the associated feature on the video layer, wherein the feature play address includes the play address of the associated feature and the play address of the program indicated in the program list control.

Here, when the user selects any episode number in the program list control 206, the controller 250 needs to calculate the play episode number selected by the user, and after determining the play episode number, obtains the associated feature corresponding to the play episode number from the server 300 according to the play address of the play episode number, and plays the associated feature. For example, if the user clicks on set 2, controller 250 may need to further determine whether the set 2 is a positive or a negative 2 set. When the controller 250 determines the specific number of episodes to be played, it further obtains the associated feature films corresponding to the number of playing episodes from the server 300 according to the corresponding playing addresses for playing.

In some embodiments, for a medium asset without a vertical feature detail page, after the user sends the associated feature acquisition request to the server 300 through the display device 200, the server 300 searches for associated feature data according to the request after receiving the associated feature acquisition request, and sends the associated feature data to the display device 200. The controller 250 receives associated feature data sent by the server 300 according to the associated feature acquisition request, wherein the associated feature data includes a corresponding feature play address. The controller 250 can directly obtain the corresponding associated feature according to the feature playing address and play the feature on the display 275.

In this embodiment, after the user selects and confirms any episode number in the play control 205 or the program listing control 206, the controller 250 controls the display 275 to display a rotating prompt box. Fig. 9 is a schematic view of a rotation prompt box according to an embodiment of the present invention. As shown in fig. 9, when the user wants to watch the associated feature of the vertical asset in full screen or selects another program associated with the vertical asset in the program list, the controller 250 controls a prompt box to be displayed on the display interface of the display 275, i.e., "in fig. 9, the scene supports only the landscape, and whether to rotate", "rotate", and "cancel". When the user moves the focus to "rotate" and clicks on confirmation, the controller 250 controls the display 275 to rotate through the fixed assembly. When the user moves the focus to "cancel" and clicks on the confirmation, the controller 250 cancels the rotation operation and controls the display 275 to continue displaying the vertical detail page in fig. 8.

After the user confirms the rotation through the rotation prompt box, the controller 250 controls the display 275 to rotate to the landscape state through the fixing member, and controls the display 275 to show a transition animation during the rotation. Referring to fig. 10, a schematic diagram of a transition animation provided in an embodiment of the present invention is shown. In conjunction with fig. 10, during the rotation of the display 275, the display 275 displays the transition animation of fig. 10, and the current dynamic state of the display 275 is prompted by the prompt box of "rotate to landscape" or "rotate to portrait" in the transition animation.

In the embodiment of the present application, since there may be a phenomenon of rotation inhibition caused by human or article blocking during rotation of the display 275, the controller 250 can also determine whether rotation inhibition occurs in the display 275 during rotation of the display 275. The controller 250 determines whether the display 275 is in the rotation-blocked state by detecting a rotation signal of the display 275. For example, the controller 250 may detect the angular velocity or linear velocity of the display 275 during rotation, and when the angular velocity or linear velocity decreases, it indicates that the display 275 rotates slowly and a stall may occur. Alternatively, the controller 250 may detect the damping of the driving motor driving the display 275 to rotate, and if the damping of the driving motor is increased, the display 275 may be in a stalled state.

When the display is in a rotation blocking state in the rotation process, if the current rotation angle of the display is larger than or equal to a preset angle, the display is controlled to display the associated feature film, and if the current rotation angle of the display is smaller than the preset angle, the display is controlled to continue to display the vertical media resources. For example, when the rotation angle of the display 275 is 80 degrees, the rotation angle of the display 275 is greater than the preset angle of 45 degrees, and then the display 275 is considered to have completed the state transition, that is, the display 275 is rotated to the landscape state, and further the display 275 can be controlled to display the associated feature film of the vertical media. If the rotation angle of the display 275 is 30 degrees and 30 degrees is less than the preset angle of 45 degrees, it can be determined that the display 275 does not complete the state transition and is still in the vertical screen state, and the display 275 is controlled to continue displaying the vertical media.

In some embodiments, if the display 275 is blocked during rotation, the display 275 remains in the current state. After the user confirms that the rotation-blocking object is transferred, a rotation instruction may be again transmitted to the display apparatus 200 to rotate the display 275 to the landscape state to play the associated feature. For example, after binding a specific key on the remote controller with a rotation function, the user may control the display to perform a state change by pressing the specific key on the remote controller.

In the embodiment of the present application, a gravity sensor or a gyroscope or the like may be provided in the display device 200, and the controller 250 determines the landscape/portrait state of the display 275 through the gravity sensor or the gyroscope or the like.

Of course, if the controller 250 rotates the display 275 through the fixing assembly to the landscape state when the display is not in the rotation-blocking state during the rotation, the display 275 is further controlled to display the associated feature.

The following describes a data interaction process between the display device and the server in the process of switching vertical media assets to associated feature films according to the present application with reference to the accompanying drawings.

Referring to fig. 11, a timing chart for vertical media asset to associated feature film switching between a display device and a server according to the embodiment of the present application is provided. As shown in fig. 11, the display device includes a short video home page, a vertical screen positive detail page, a complete machine transition module, a horizontal screen home page, and a horizontal screen play page. After the display equipment is started, a vertical media resource acquisition request can be sent to a server through a short video homepage, the server searches corresponding vertical media resources according to the vertical media resource acquisition request, and sends the searched vertical media resource data to the short video homepage, wherein the vertical media resource data comprise playing addresses of the vertical media resources, and when the vertical media resources have associated feature film events, the vertical media resource data also comprise associated feature film identifiers. After the short video homepage receives the vertical media asset data, whether the short video homepage contains the associated feature film identification or not can be judged, if the feature film identification exists, the display equipment displays the associated feature film playing control on the short video homepage. When watching the vertical media assets, the user clicks the related feature film playing control piece of the user, and the short video homepage sends the feature film identification to the vertical screen feature film detail page. The vertical screen feature film detail page sends a related feature film obtaining request to the server according to the feature film identification, the server searches related feature film data according to the related feature film obtaining request and feeds the related feature film data back to the vertical screen feature film detail page, and the related feature film data comprises: vertical feature detail page data and a feature play address. And displaying the vertical screen feature detail page in a display by the display equipment according to the vertical feature detail page data fed back by the server, wherein the vertical screen feature detail page comprises a playing control and a program list control. When the user clicks any episode number indicated by the playing control or the program list control, the vertical screen feature detail page judges the program clicked by the user, and particularly after the user clicks any episode number indicated by the program list control, the vertical screen feature detail page needs to calculate the playing episode number selected by the user. Then, the complete machine transition module can control the display to rotate, and when the complete machine transition module rotates, the horizontal screen homepage can be started. In the rotating process, the complete machine transition module judges whether a user generates rotation resistance interference on the display. If the rotation blocking condition exists, the complete machine transition module judges whether the rotation angle of the display exceeds a preset angle, if not, the short video homepage is controlled to continue displaying the vertical media assets, if so, the transverse screen playing page is controlled to acquire the associated feature films from the server according to the feature film playing address, and the associated feature films are played in the transverse screen playing page.

In the display device provided by the embodiment of the application, when a user watches vertical media such as short videos, if a related feature film playing control is displayed on a floating layer of a display, it is indicated that the related feature film exists on the vertical media, and after the user inputs an operation instruction by selecting the related feature film playing control, the display can be controlled to play the related feature film on a video layer, so that switching from the short videos to the related feature film is quickly realized, and the watching experience of the user is improved. If the associated feature film playing control is not displayed on the floating layer of the display, the fact that the associated feature film does not exist in the vertical media asset is indicated, and the user does not need to search for the corresponding associated feature film.

In order to further explain the switching process between the vertical media asset and the associated feature film, the embodiment of the application further provides a media asset playing method. Fig. 12 is a schematic flow chart of a media asset playing method according to an embodiment of the present invention. As shown in fig. 12, the method for playing media assets provided in the embodiment of the present application includes the following steps:

s100: and receiving an input instruction for switching the media assets, and acquiring vertical media assets from the server.

When the user views the vertical asset through the display device 200 or performs asset switching, that is, when the display 275 is in the vertical screen state or switches from the landscape screen state to the vertical screen state, it is necessary to request the vertical asset from the server 300. For example, the controller 250 transmits a vertical asset acquisition request to the server 300, and the server receives the request and searches for a play address of the vertical asset according to the request. In one implementation, when the server searches for vertical assets, it may also search for feature film identifiers of associated feature films corresponding to the vertical assets, and send the playing address of the vertical assets and the feature film identifiers together to the display device 200. The display device 200 receives the play address and the feature film identifier of the vertical media asset issued by the server 300. In another implementation, a feature identification may be included in the vertical asset.

S200: and when the vertical media assets have the associated feature films, controlling the display to play the vertical media assets on the video layer, and displaying the associated feature film playing control on the floating layer.

If the display device 200 looks up the corresponding feature identification through the data sent by the server 300, the vertical media asset is obtained through the playing address of the vertical media asset and is played on the video layer of the display. And displaying an associated feature film playing control on a floating layer of the video layer so as to prompt a user that the vertical media asset has an associated feature film. The associated feature playing control is configured to control the display to play the associated feature after rotating after receiving an operation instruction for the associated feature playing control, and the floating layer refers to temporary interfaces opened on a current page of the display 275, where the temporary interfaces can complete suggestive or context-related tasks. It should be noted that the present application does not limit the time and conditions for displaying the associated feature film playing control, and if there is an associated feature film in the vertical media asset, the display 275 may always display the associated feature film playing control, or may display the associated feature film playing control only when the conditions are met.

S300: and when the vertical media assets do not have the associated feature films, controlling a display to play the vertical media assets on the video layer, and not displaying the associated feature film playing control on the floating layer.

In this embodiment, if the corresponding feature film identifier cannot be checked by the data sent by the server 300 by the display device 200, the vertical media asset is obtained through the play address of the vertical media asset and is played on the video layer of the display 275, and the associated feature film play control 201 is hidden on the floating layer of the video layer.

In this embodiment, when the display device 200 acquires the vertical media asset, it may be determined whether the vertical media asset has an associated feature playing control. In an implementation manner, when the server 300 searches for vertical assets according to a vertical asset acquisition request sent by the display device 200, if the vertical assets have associated feature films, the server 300 will issue the playing address of the vertical assets and the feature film identifier of the associated feature film corresponding to the playing address together to the display device 200. When receiving the data sent by the server 300, the display device 200 determines whether the data has a feature identification associated with a feature. And if the feature film identification of the associated feature film exists, controlling the associated feature film playing control 201 to be continuously displayed on the floating layer in the process of playing the vertical media assets on the video layer.

In some embodiments, it may be determined whether the associated feature playing control exists in the vertical media asset in the playing process of the vertical media asset. In an implementation manner, when the server 300 searches for vertical assets according to a vertical asset acquisition request sent by the display device 200, if the vertical assets have associated feature films, the server 300 will issue the playing address of the vertical assets and the feature film identifier of the associated feature film corresponding to the playing address together to the display device 200. When receiving data sent by the server 300, the display device 200 first requests the vertical assets according to the playing address of the vertical assets, and plays the vertical assets on the video layer of the display, and in the playing process of the vertical assets, when receiving a preset key signal input by a user through a remote controller, displays the associated feature film playing control on the floating layer.

In other embodiments, whether to judge whether the vertical asset has the associated feature may be determined according to the playing time length of the vertical asset. In an implementation manner, when the server 300 searches for vertical assets according to a vertical asset acquisition request sent by the display device 200, if the vertical assets have associated feature films, the server 300 will issue the playing address of the vertical assets and the feature film identifier of the associated feature film corresponding to the playing address together to the display device 200. When receiving data sent by the server 300, the display device 200 first requests the vertical assets according to the playing addresses of the vertical assets, and plays the vertical assets on the video layer of the display, and if the playing duration of the vertical assets exceeds the preset time, displays the associated feature film playing control on the floating layer.

According to the method for playing the media assets in the embodiment of the application, the user can quickly switch to the associated feature films corresponding to the vertical media assets by using the associated feature film playing control existing on the display, and the experience effect of the user is greatly improved.

Since the above embodiments are all described by referring to and combining with other embodiments, the same portions are provided between different embodiments, and the same and similar portions between the various embodiments in this specification may be referred to each other. And will not be described in detail herein.

It is noted that, in this specification, relational terms such as "first" and "second," and the like, are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a circuit structure, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such circuit structure, article, or apparatus. Without further limitation, the presence of an element identified by the phrase "comprising an … …" does not exclude the presence of other like elements in a circuit structure, article or device comprising the element.

Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.

The above-described embodiments of the present application do not limit the scope of the present application.

Claims

1. A display device, characterized in that the display device comprises:

a display;

2. The apparatus according to claim 1, wherein the causing the controller to rotate the display via the fixing member and to control the display to play the associated feature after the rotation comprises:

and controlling the display to display an introduction page containing a play control, wherein the play control is used for enabling the controller to rotate the display through the fixed component after receiving input confirmation operation, and controlling the display to play the associated feature film after rotation.

3. The display device of claim 1, wherein the displaying the associated feature playing control on the floating layer comprises:

controlling the associated feature film playing control to be continuously displayed on the floating layer in the process of playing the vertical media assets on the video layer; alternatively, the first and second electrodes may be,

when a preset key signal input by a remote controller is received, displaying the associated feature film playing control on the floating layer; alternatively, the first and second electrodes may be,

and displaying the associated feature film playing control on the floating layer after the vertical media asset is played for a preset time.

4. The display device of claim 1, wherein if there is an associated feature for the vertical asset, controlling the display to play the vertical asset in a video layer, and after displaying an associated feature play control on a floating layer, the controller is further configured to:

when the focus is positioned on the associated feature film playing control, receiving an input operation instruction, and sending an associated feature film obtaining request to the server according to a feature film identifier contained in the vertical media asset;

receiving associated feature film data sent by the server according to the associated feature film acquisition request, wherein the associated feature film data comprises corresponding vertical feature film detail page data and a feature film playing address;

controlling the display to display the vertical feature detail page on a video layer according to the data of the vertical feature detail page, wherein the vertical feature detail page comprises a playing control and/or a program list control;

when the focus is positioned on the playing control or the program list control, receiving a confirmation instruction;

and responding to the confirmation instruction, controlling the display to rotate to a landscape screen state through the fixed assembly, and enabling the display to play the associated feature film on the video layer according to the feature film playing address, wherein the feature film playing address comprises a playing address of the associated feature film and a playing address of the program indicated in the program list control.

5. The apparatus as claimed in claim 4, wherein the receiving a confirmation instruction while the focus is on the play control or the program list control, and the controlling the display to rotate to the landscape state by the fixed component in response to the confirmation instruction comprises:

after a play control or a program list control is selected and confirmed, controlling the display to display a rotating prompt box;

after a rotation instruction corresponding to the rotation prompt box is received and confirmed, the display is controlled to rotate to a cross screen state through the fixing assembly, and the display is controlled to display transition animation in the rotation process.

6. The display device of claim 5, wherein in controlling the display to rotate by the stationary assembly, the controller is further configured to:

detecting a rotation signal of the display to determine whether the display is in a stalled state;

when the display is in a rotation blocking state, if the current rotation angle of the display is larger than or equal to a preset angle, controlling the display to display the associated feature film, and if the current rotation angle of the display is smaller than the preset angle, controlling the display to continuously display the vertical media resources;

and when the display is not in a rotation blocking state and rotates to a horizontal screen state, controlling the display to display a horizontal screen playing window and playing the display associated feature film in the horizontal screen playing window.

7. The display device of claim 4, wherein upon user selection of any of the episode numbers indicated in the program listing control, the controller is further configured to:

calculating the number of play sets selected by a user;

and acquiring the associated feature films corresponding to the play set number from the server for playing according to the play addresses of the play set number.

8. A media asset playing method is characterized by comprising the following steps:

9. The method of claim 8, wherein the causing the controller to rotate the display via the fixing component and control the display to play the associated feature after the rotation comprises:

10. The method of claim 8, wherein displaying the associated feature film playing control on the floating layer comprises:

displaying the associated feature film playing control on the floating layer when a preset key signal input by the remote controller is received; alternatively, the first and second electrodes may be,