CN113610565B - Evaluation method and device for network activity, computer equipment and storage medium - Google Patents
Evaluation method and device for network activity, computer equipment and storage medium Download PDFInfo
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Abstract
The application relates to a network activity evaluation method, a network activity evaluation device, computer equipment and a storage medium. The method comprises the following steps: acquiring a user identification and interaction event information of a first user by responding to the interaction operation of the first user aiming at the target network activity; generating a network activity identifier for a first user according to the user identifier and activity information of a pre-configured target network activity; transmitting request information containing a network activity identifier to a client of a first user; and generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the interaction event information corresponding to the promotion information. The network activity transmission method and system can enable an initiator of the network activity to master the transmission effect of the network activity in real time, acquire accurate network activity transmission data, accurately evaluate the network activity, and adjust the activity information of the network activity according to the acquired network activity popularization link information in real time so as to achieve better transmission effect.
Description
Technical Field
The present application relates to the field of mobile internet technologies, and in particular, to a method and apparatus for evaluating network activities, a computer device, and a storage medium.
Background
At present, aiming at a plurality of popularization channels which are combined with one another in a wired, off-line and on-line manner, for example, through throwing popularization information for network activities, the popularization channels and the bearing carriers are numerous, but the popularization effect is often not ideal.
In the related art, a popularization person pays attention to a popularization form in the early stage, for example, a beautiful advertisement picture is designed to attract eyeballs of users, and the quantity of popularization information is increased as much as possible. However, after the popularization information is put in by the popularization person, the effect of the popularization information cannot be evaluated and analyzed, and therefore, the popularization effect becomes poor.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a network activity evaluation method, apparatus, computer device, and storage medium that can acquire accurate promotion data and perform adjustment promotion activities in real time.
A method of evaluating network activity, the method comprising:
responding to the interactive operation of a first user aiming at the target network activity, and acquiring the user identification and the interactive event information of the first user;
Generating a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
Sending request information containing the network activity identifier to a client of the first user, wherein the request information is used for indicating the client to generate promotion information according to the network activity identifier, and the promotion information is used for being transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
And generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the promotion information corresponding to the interaction event information, wherein the promotion link information is used for evaluating the target network activity.
In one embodiment, the method for evaluating network activity further includes:
acquiring activity information of a preset target network activity, and transmitting the activity information of the target network activity to a preset link generation interface;
And receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the active information of the target network activity and is used for being transmitted to other clients through the clients to perform interactive operation aiming at the target network activity, and the active information of the target network activity comprises an active name, an active type and start-stop time of the target network activity.
In one embodiment, the generating the network activity identifier for the first user according to the user identifier and the activity information of the pre-configured target network activity includes:
Inquiring a preset database according to the user identification information of the first user, and determining the user identity characteristic information of the first user;
and generating a network activity identifier for the first user according to the user identity characteristic information and the activity information of the pre-configured target network activity.
In one embodiment, the method for evaluating network activity further includes:
and if the interactive event information does not meet the target promotion condition according to the promotion link information, adjusting the activity information of the preconfigured target network activity.
In one embodiment, the generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identifier of the interaction event information corresponding to the promotion information includes:
Receiving interaction event information sent by each client in response to interaction operation and network activity identifiers of corresponding popularization information of the interaction event information;
Obtaining popularization feedback information of a plurality of clients according to the interaction event information and the network activity identifiers of the corresponding popularization information of the interaction event information;
And generating promotion link information according to promotion feedback information of the plurality of clients.
An apparatus for evaluating network activity, the apparatus comprising:
The first response module is used for responding to the interaction operation of the first user aiming at the target network activity and obtaining the user identification and the interaction event information of the first user;
a network activity identifier generating module, configured to generate a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
The transmission module is used for sending request information containing the network activity identifier to the client of the first user, wherein the request information is used for indicating the client to generate popularization information according to the network activity identifier, and the popularization information is used for being transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
the promotion link information generation module is used for generating promotion link information according to interaction event information sent by each client in response to interaction operation and network activity identifiers of the interaction event information corresponding to the promotion information, and the promotion link information is used for evaluating the target network activity.
In one embodiment, the evaluation device of network activity further includes: the link module is used for acquiring activity information of a preset target network activity and sending the activity information of the target network activity to the preset link generation interface; and receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the active information of the target network activity and is used for being transmitted to other clients through the clients to perform interactive operation aiming at the target network activity, and the active information of the target network activity comprises an active name, an active type and start-stop time of the target network activity.
In one embodiment, the network activity identifier generating module is specifically configured to: inquiring a preset database according to the user identification information of the first user, and determining the user identity characteristic information of the first user; and generating a network activity identifier for the first user according to the user identity characteristic information and the activity information of the pre-configured target network activity.
In one embodiment, the evaluation device of network activity further includes: and if the interactive event information does not meet the target promotion condition according to the promotion link information, adjusting the activity information of the preconfigured target network activity.
In one embodiment, the promotion link information generating module is specifically configured to receive interaction event information sent by each client in response to an interaction operation, and a network activity identifier of the interaction event information corresponding to promotion information; obtaining popularization feedback information of a plurality of clients according to the interaction event information and the network activity identifiers of the corresponding popularization information of the interaction event information; and generating promotion link information according to promotion feedback information of the plurality of clients.
A promotion system for a target network activity, comprising: management end, a plurality of customer end, wherein:
the management end is used for responding to the interaction operation of a first user aiming at the target network activity and obtaining the user identification and the interaction event information of the first user; generating a network activity identifier aiming at the first user according to the user identifier and activity information of a pre-configured target network activity, and sending request information containing the network activity identifier to a client of the first user;
the client is used for generating promotion information according to the network activity identifier, and the promotion information is used for being transmitted to other clients through the client so as to perform interactive operation aiming at the target network activity;
The management end is further configured to generate promotion link information according to interaction event information sent by each client in response to the interaction operation and a network activity identifier corresponding to promotion information by the interaction event information, where the promotion link information is used for evaluating the target network activity.
In one embodiment, the management end is further configured to obtain activity information of a pre-configured target network activity, and send the activity information of the target network activity to a preset link generation interface; and receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the activity information of the target network activity, and the activity information of the target network activity comprises an activity name, an activity type and the start and stop time of the target network activity.
A computer device comprising a memory storing a computer program and a processor which when executing the computer program performs the steps of:
responding to the interactive operation of a first user aiming at the target network activity, and acquiring the user identification and the interactive event information of the first user;
Generating a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
Sending request information containing the network activity identifier to a client of the first user, wherein the request information is used for indicating the client to generate promotion information according to the network activity identifier, and the promotion information is used for being transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
And generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the promotion information corresponding to the interaction event information, wherein the promotion link information is used for evaluating the target network activity.
A computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of:
responding to the interactive operation of a first user aiming at the target network activity, and acquiring the user identification and the interactive event information of the first user;
Generating a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
Sending request information containing the network activity identifier to a client of the first user, wherein the request information is used for indicating the client to generate promotion information according to the network activity identifier, and the promotion information is used for being transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
And generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the promotion information corresponding to the interaction event information, wherein the promotion link information is used for evaluating the target network activity.
The evaluation method, the evaluation device, the computer equipment and the storage medium for the network activities acquire the user identification and the interaction event information of the first user by responding to the interaction operation of the first user on the target network activities; generating a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity; transmitting request information containing the network activity identifier to a client of the first user; and generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the promotion information corresponding to the interaction event information, wherein the promotion link information is used for evaluating the target network activity. Because the client side performing interactive operation on the promotion information can return the interactive event information and the network activity identification of the interaction event information corresponding to the promotion information to the management side, the management side can generate promotion link information of the target network activity, an initiator of the network activity can grasp the propagation effect of the network activity in real time through the promotion link information, the propagation data of the accurate network activity are acquired, the network activity is accurately evaluated, and the specific configuration information of the network activity can be adjusted according to the promotion link information of the network activity acquired in real time, so that the better propagation effect is achieved.
Drawings
FIG. 1 is an application environment diagram of a method of evaluating network activity in one embodiment;
FIG. 2 is a flow diagram of a method of evaluating network activity in one embodiment;
FIG. 3 is a flow diagram of the active link generation step in one embodiment;
FIG. 4 is a flow diagram of the network activity identification generation step in one embodiment;
FIG. 5 is a flow diagram of a promotional link information generation step in one embodiment;
FIG. 6 is a block diagram of the structure of an evaluation device of network activity in one embodiment;
fig. 7 is an internal structural diagram of a computer device in one embodiment.
Detailed Description
The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.
The evaluation method of network activity provided by the application can be applied to an application environment shown in figure 1. Wherein the terminal 102 communicates with the client 104 via a network. The terminal 102 obtains the user identification and the interaction event information of the first user by responding to the interaction operation of the first user on the target network activity, and generates the network activity identification for the first user according to the user identification and the activity information of the pre-configured target network activity. And sending request information containing network activity identifiers to the clients of the first user, and generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identifiers of the promotion information corresponding to the interaction event information. The terminal 102 and the client 104 may be, but are not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices.
In one embodiment, as shown in fig. 2, a method for evaluating network activity is provided, and the method is applied to the management end in fig. 1 for illustration, and includes the following steps:
Step 201, in response to the interaction operation of the first user for the target network activity, obtaining the user identification of the first user and the interaction event information.
The first user may be an initiating user of the target network activity, or the first user may be a user joining in the process of the target network activity being propagated. The target network activity may be an activity propagated based on the internet or other mobile communication means, such as a coupon distribution activity, a coupon information sharing activity, a software registration invitation activity, and so on. The interactive operation may be a scanning operation for a feature image, a clicking operation for a live link, a registering operation for a live link, or the like.
Specifically, the first user participates in the target network activity through the client to perform interactive operation. After the first user performs the interaction operation, the management end can acquire the user identification of the first user and interaction event information corresponding to the interaction operation of the first user.
For example, when the first user is an initiating user of the target network activity, the interactive operation of the first user with respect to the target network activity may be identifying a feature image of the target network activity, and managing the target network activity. After the first user performs the interactive operation, the management end obtains the user Identifier of the first user, that is, the authorized login Identifier (Open id) of the user. Alternatively, the specific implementation manner of identifying the feature image of the target network activity may be that the image capturing device of the client scans the feature image of the target network activity, where the feature image of the target network activity may be a two-dimensional code or the like.
Step 202, generating a network activity identifier for the first user according to the user identifier and the activity information of the pre-configured target network activity.
The activity information of the pre-configured target network activity may be specific information of the target network pre-configured at the management end. The network activity identification information for the first user may be information that associates, at the management end, activity information of the target network activity with a user identification of the first user, and may be represented by a universally unique identification code (Universally Unique Identifier, UUID).
Specifically, after the first user performs the interactive operation, the management end obtains the user identifier of the first user, where the management end stores activity information of the preconfigured target network activity, which may include: activity type information, activity start-stop time information, activity title information, etc. At this time, the management end may associate the target network activity with the user identifier, and generate a UUID specific to the first user, so as to ensure association between the activity and the user.
Step 203, sending request information including a network activity identifier to a client of the first user, where the request information is used to instruct the client to generate promotion information according to the network activity identifier, and the promotion information is used to be transmitted to other clients through the client to perform an interactive operation for the target network activity.
The client may be any software program or mobile terminal having a function of generating promotion information. The promotion information can be information which can participate in the activity function of the target network after other users perform interactive operation on the information, and can be, for example, two-dimensional codes, activity links, activity posters and the like.
Specifically, the management end sends a promotion information generation request to the client of the first user, the promotion information generation request comprises a target network activity identifier, and after the client of the first user receives the promotion information generation request, promotion information containing the target network activity identifier is generated. The client of the first user distributes the promotion information to a plurality of other clients so that the other clients can participate in the target network activity by performing interactive operation on the promotion information.
For example, after receiving the UUID specific to the first user sent by the management end, the client may generate a feature image specific to the first user or an active participation link. If the promotion information is a feature image, the client may send the image to a plurality of other clients or issue the image in a public space, and when the other clients perform interactive operation (e.g. scan the feature image) on the feature image, the client may receive the interactive operation and the interactive event of the other clients, and then may send the interactive operation and the interactive time with UUID to the management end, where the management end manages and stores the data.
Step 204, generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identifier of the promotion information corresponding to the interaction event information, wherein the promotion link information is used for evaluating the target network activity.
Specifically, the interaction event information sent by each client in response to the interaction operation and the network activity identifier of the promotion information corresponding to the interaction event information are stored in the management end according to the UUID of each user. That is, the management end receives specific information of the client interaction event after each client interacts with the promotion information. The specific information of the interaction event may be, for example, whether each client continues to participate in the target network activity after scanning the two-dimensional code, whether coupons are picked up, whether registration is performed, and so on. The management end can count the specific information of the interaction event of each client corresponding to the target network activity, generate promotion link information of the target network activity, and evaluate the target network activity according to the promotion link information of the target network obtained by statistics.
In an embodiment, the client side performing interactive operation on the promotion information returns the interactive event information and the network activity identifier corresponding to the promotion information to the management side, and the network activity identifier is a universal unique identifier code associated with the target network activity and the user, so that the management side can determine, according to the received network activity identifier carried by the interactive event information, which user performs interactive operation on the promotion information of which user to trigger the generation of the interactive event, thereby obtaining a promotion link (each user can be used as a node in the promotion link), and further counting the promotion link information of the whole target network activity. And for each node, the management end can count the popularization sub-link information of the node according to the interaction event information of each level of sub-nodes associated with the node, so as to evaluate the popularization effect of the node. For example, after the user B performs interactive operation on the promotion information of the user a, the client of the user B may send the interactive event information corresponding to the interactive operation and the network activity identifier of the user a to the management end, and the management end stores the interactive event information and the network activity identifier of the user a.
In one example, user a is an initiator of the target network activity (may be referred to as a primary user), user a generates promotion information with a network activity identifier of user a, user B (may be referred to as a secondary user) performs interactive operation on the promotion information with the network activity identifier of user a, generates interactive event information, and sends the interactive event information and the network activity identifier of user a to the management end for storage. Meanwhile, the client pushes the promotion information with the network activity identifier of the user B to the user B, after the user B also propagates the exclusive promotion information, the user C (can be called as a three-level user) carries out interactive operation on the promotion information with the network activity identifier of the user B to generate interactive event information, at the moment, the client of the user C can send the interactive event information and the network activity identifier of the user B to the management end for storage, and then the user of the next layer can continue to execute the process. The upper limit of the number of the levels of the users is not limited, and the number of the secondary users and the number of the tertiary users can be multiple, so that the management end receives the interaction event information sent by the secondary users and also receives the interaction event information of the tertiary users, and the like. The management end can generate promotion link information of the target network activity according to the interaction event information sent by the users at all levels and the network activity identification corresponding to the interaction event information.
In the evaluation method of the network activity, the user identification and the interaction event information of the first user are obtained by responding to the interaction operation of the first user on the target network activity; generating a network activity identifier for a first user according to the user identifier and activity information of a pre-configured target network activity; transmitting request information containing a network activity identifier to a client of a first user; and generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the interaction event information corresponding to the promotion information. The method can enable an initiator of the network activity to master the propagation effect of the network activity in real time, acquire the propagation data of the network activity accurately, evaluate the network activity accurately, and adjust the specific configuration information of the network activity according to the popularization link information of the network activity acquired in real time so as to achieve better propagation effect and save human resources.
In one embodiment, as shown in fig. 3, the method for evaluating a promotion effect further includes:
step 301, obtaining activity information of a pre-configured target network activity, and sending the activity information of the target network activity to a preset link generation interface.
Specifically, the management end may acquire activity information of the target network activity input by the user, and perform pre-configuration, for example, the management end may acquire activity name information, activity type information, and activity start-stop time input by the user, and then respond to the release operation of the user, generate a UUID of the target network activity according to the activity information of the target network activity, and send the UUID to the preset link generation interface. That is, the management end may call the preset link generation interface according to the generated UUID of the target network activity.
Alternatively, the preset link interface may be an interface of the client.
Step 302, receiving an active link corresponding to a target network activity, where the active link is generated by a preset link generation interface according to active information of the target network activity, and is used for transmitting the active link to other clients through clients to perform interactive operation for the target network activity, and the active information of the target network activity includes an activity name, an activity type, and start-stop time of the target network activity.
Specifically, after receiving the UUID of the target network activity, the preset link generation interface generates an active link corresponding to the target network activity, and returns the active link to the management end for displaying on a page of the management end. The active link may be a page link or a feature image (two-dimensional code, identification code, etc.). The initiating user of the target network activity may manage the target network activity by interacting with the activity link. The management end can respond to the interactive operation of the initiating user on the movable link to acquire the user identification of the initiating user.
In this embodiment, by pre-configuring activity information of the target network activity at the management end and generating the activity link by using the calling interface, the effect that the initiating user simply, quickly and efficiently initiates the target network activity can be achieved, fission propagation of the target network activity can be achieved, participation of the target network activity can be improved, and propagation effect of the target network activity can be enhanced.
In one embodiment, as shown in fig. 4, the step 202 generates the network activity identifier for the first user according to the user identifier and the activity information of the pre-configured target network activity, including:
Step 401, inquiring a preset database according to the user identification information of the first user, and determining the user identity characteristic information of the first user.
Specifically, after the first user performs the interactive operation on the active link of the target network activity (UUID of the target network activity), the client of the first user may send the interactive event of the first user and the user identifier (openid) of the first user to the management end, for example, the client may call an interface of the management end and send the interactive event of the first user and the user identifier of the first user to the management end. When the management end receives the interaction event of the first user and the user identification of the first user, the identity characteristic query interface is called to query a preset database, and the identity characteristic information of the first user is determined according to the user identification of the first user. For example, the client nickname information and client end head image information of the first user may be determined based on the open id of the first user, and so on.
Optionally, the management end stores the interaction event of the first user and the user identity characteristic information of the first user in a database of the target network activity.
Step 402, generating a network activity identifier for the first user according to the user identity characteristic information and the activity information of the pre-configured target network activity.
Specifically, the management end associates the identity characteristic information of the first user with the activity information of the pre-configured target network activity to generate an association identifier, namely, a network activity identifier (UUID) which is specific to the first user. The management end can send a promotion information generation request containing the network activity identifier aiming at the first user to the client end so as to enable the client end to generate promotion information. And the promotion information is sent to the first user through the client. For example, the client may directly push the promotion poster including the two-dimensional code generated according to the network activity identifier to the first user, or may directly push the active link generated according to the network activity identifier to the first user.
In one embodiment, the method for evaluating a promotion effect further includes:
and if the interaction event information is determined to not meet the target promotion condition according to the promotion link information, adjusting the activity information of the pre-configured target network activity.
Specifically, the target promotion condition may be a condition for judging a propagation effect of the target network activity, and the interaction event information may be specific activity information of the client on the target network activity, and may include, for example, the number of sharing activities, the number of registrations, the number of coupons to be picked up, and so on. When the management end determines that the quantity of the interaction event information brought by a certain user does not meet the preset quantity according to the promotion link information, the activity information of the target network activity can be adjusted.
For example, if the management end determines, according to the promotion link information, that there are differences in the regions to which the users performing the interactive operation on the target network activity belong, for example, there are A, B coupons on the target network activity, the number of the interactive event information of the client end in the first region for the class a coupons does not satisfy the preset number, and the number of the interactive event information of the client end in the second region for the class B coupons does not satisfy the preset number, at this time, the activity information of the target network activity may be adjusted to increase the number of the class B coupons in the first region, and increase the number of the class a coupons in the second region.
For another example, when the activity type is set as a video message in the specific activity information of the target network activity, and when the management end determines that the number of users performing interactive operation on the target network activity does not reach the preset number according to the promotion link information, the activity type can be adjusted to be an image-text message.
That is, the management end can adjust the pre-configured active message according to the data difference of the region to which the client belongs, the click quantity data difference of the active template message, the image-text reading quantity data difference, the data difference of different channels, the data difference of different types of template messages, and the like.
In one embodiment, as shown in fig. 5, in step 204, generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identifier of the interaction event information corresponding to the promotion information includes:
step 501, receiving interaction event information sent by each client in response to the interaction operation and network activity identifiers of corresponding promotion information of the interaction event information.
Step 502, obtaining promotion feedback information of a plurality of clients according to the plurality of interaction event information and the network activity identifiers of the promotion information corresponding to the plurality of interaction event information.
Specifically, after the initiating user of the target network activity generates promotion information, the promotion information can be sent to other clients, and after the users of the other clients perform interactive operation on the promotion information to generate interactive event information, the other clients can send the interactive event information to the management end. The management end can determine the superior propagation user according to the received interaction event information with different network activity identifiers, and obtain popularization feedback information of a plurality of clients.
Step 503, generating promotion link information according to promotion feedback information of a plurality of clients.
Specifically, the initiating user of the target network activity may be a user a, when the user a generates its own popularization information (two-dimensional code) for the first time, the user a will associate the user identifier of the user a with the related information of the popularization activity, generate a network activity identifier (UUID), then send the unique identifier to the client, generate, by the client, the popularization information of the target network activity, such as a propagation image of the two-dimensional code, and send, by the client, the generated popularization information of the target network activity to the user a. After the popularization information is interacted by the user B through the client, the client sends a trigger event and a network activity identifier to the management end, that is, the management end saves the user identifier of the user A and the interaction event information of the user B according to the network activity identifier.
Specifically, in the process of spreading the target network activity, embedding points can be carried out on the events, high concurrency and low delay data acquisition can be realized by adopting AKKA and Kafka (high throughput distributed publishing and subscribing information system), after interactive operations such as scanning two-dimension codes, accessing activity pages, promoting and sharing activities and the like are carried out on users, embedding point events can be generated, the embedding point events are pushed to a management end in real time, the management end analyzes and processes the embedding point data, the processed interactive event information of the client is recorded in a database, a complete and accurate client behavior data chain is ensured to be formed, and real-time sensing and full contact tracking are realized.
At the management end, the conditions of the target network activities can be displayed in real time, including the number of activities, the number of newly added vermicelli today, the total number of access pages today, the total number of registration completed accumulatively, the popularization score of each user and the like. And meanwhile, carrying out data real-time analysis by utilizing a spark distributed processing engine, an imala, kudu column storage and other big data processing technologies to form a multi-dimensional statistical report, realizing full-link tracking record of an analysis link, forming a propagation path and a social graph, and carrying out visual display.
The following describes in detail the execution process of the network activity evaluation method described in the above embodiment with reference to a specific embodiment.
S1, a management end acquires activity information of a preset target network activity, and sends the activity information of the target network activity to a preset link generation interface; and the preset link generation interface generates an active link according to the activity information of the target network activity and sends the active link to the management end. When an initiator user a (which may be referred to as a primary user) of the target network activity determines to issue the target network activity, a client of the user a performs an interactive operation on the active link, for example, scanning a two-dimensional code or clicking the active link, so as to manage the target network activity. The management end responds to the interactive operation of the client of the user A on the active link to acquire the identification information of the user A, generates a unique identification code (UUID) specific to the user A by the identification information of the user A and the activity information of the pre-configured target network activity, then invokes the client of the user A to generate popularization information (two-dimensional code) specific to the user A, and at the moment, the user can distribute the popularization information to a plurality of other clients or public spaces of a publisher.
S2, when other clients perform interactive operation on the promotion information of the user A, for example, after a plurality of users B (which can be called secondary users) scan the exclusive two-dimension code of the user A, the client of the user B performs the step as S1 to generate the exclusive promotion information of the user B, and the client pushes the activity participation link to the user B, the user B can select whether to continue participating in the target network activity to generate interactive event information, for example, generate the exclusive two-dimension code of the user B to perform the next-stage transmission, and click the activity participation link to participate in the activity, for example, the user B can get coupons, registration and the like after clicking the activity participation link. When the user B performs interactive operation and triggers generation of interactive event information, the client of the user B sends the interactive event information and UUID of the user A to the management end. At this time, the management end can determine that the plurality of users B participate in the target network activity due to the propagation of the user a, and the management end can obtain specific interaction event information of the plurality of secondary users.
And S3, after the plurality of users B perform interactive operation on the popularization information of the user A, the self-exclusive popularization information can be generated, namely, the two-dimensional code with the uuid of the user B is generated, and at the moment, the user B can distribute the popularization information to a plurality of other clients or public spaces of publishers. User C (may be referred to as a third-level user) may perform interactive operation on the promotion information with the UUID of user B, and execute the process of S2, and finally the client of user C may send the interaction event information and the UUID of user B to the management end. The above process can be circularly executed to realize multi-level transmission of the target network activity, that is, in the practical application scenario, the number of the stages of the users is not limited, the number of the secondary users and the number of the tertiary users can be multiple, so that the management end can receive the interaction event information sent by the multiple secondary users and also receive the interaction event information of the multiple tertiary users, and so on. The management end can generate promotion link information of the target network activity according to the interaction event information sent by the users at all levels and the network activity identification corresponding to the interaction event information. The management terminal can evaluate the transmission effect of the target network activity according to the promotion link information.
It should be understood that, although the steps in the flowcharts of fig. 2-5 are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in fig. 2-5 may include multiple steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor does the order in which the steps or stages are performed necessarily performed in sequence, but may be performed alternately or alternately with at least a portion of the steps or stages in other steps or other steps.
In one embodiment, as shown in fig. 6, there is provided an evaluation apparatus of network activity, including: a first response module 601, a network activity identification generation module 602, a propagation module 603, and a promotion link information generation module 604, wherein:
the first response module 601 is configured to obtain a user identifier and interaction event information of a first user in response to an interaction operation of the first user with respect to a target network activity;
A network activity identifier generating module 602, configured to generate a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
the propagation module 603 is configured to send, to a client of the first user, request information including a network activity identifier, where the request information is used to instruct the client to generate popularization information according to the network activity identifier, and the popularization information is used to be transmitted to other clients through the client to perform an interaction operation for a target network activity;
The promotion link information generating module 604 is configured to generate promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identifier of the interaction event information corresponding to the promotion information.
In one embodiment, the evaluation device of network activity further includes: the link module is used for acquiring activity information of a preset target network activity and sending the activity information of the target network activity to the preset link generation interface; and receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the active information of the target network activity and is used for being transmitted to other clients through the clients to perform interactive operation aiming at the target network activity, and the active information of the target network activity comprises an activity name, an activity type and start-stop time of the target network activity.
In one embodiment, the network activity identifier generation module is specifically configured to: inquiring a preset database according to the user identification information of the first user, and determining the user identity characteristic information of the first user; and generating a network activity identifier for the first user according to the user identity characteristic information and the activity information of the pre-configured target network activity.
In one embodiment, the evaluation device of network activity further includes: and if the interaction event information is determined to not meet the target promotion condition according to the promotion link information, adjusting the activity information of the pre-configured target network activity.
In one embodiment, the promotion link information generating module is specifically configured to obtain promotion feedback information of a plurality of clients according to a plurality of interaction event information and network activity identifiers corresponding to promotion information by the plurality of interaction event information; and generating promotion link information according to promotion feedback information of the plurality of clients.
For specific limitations of the evaluation device for network activity, reference may be made to the above limitation of the evaluation method for network activity, and no further description is given here. The respective modules in the above-described evaluation device for network activity may be implemented in whole or in part by software, hardware, or a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a promotion system for a target network activity is provided, comprising: management end, a plurality of customer end, wherein:
The management end is used for responding to the interaction operation of the first user aiming at the target network activity and obtaining the user identification and the interaction event information of the first user; generating a network activity identifier aiming at a first user according to the user identifier and activity information of a pre-configured target network activity, and sending request information containing the network activity identifier to a client of the first user;
the client is used for generating promotion information according to the network activity identification, and the promotion information is transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
The management end is further used for generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identification of the interaction event information corresponding to the promotion information.
In one embodiment, the management end is further configured to obtain activity information of a pre-configured target network activity, and send the activity information of the target network activity to a preset link generation interface; and receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the activity information of the target network activity, and the activity information of the target network activity comprises an activity name, an activity type and the start-stop time of the target network activity.
In one embodiment, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 7. The computer device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing data corresponding to the target network activity. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of evaluating network activity.
It will be appreciated by those skilled in the art that the structure shown in FIG. 7 is merely a block diagram of some of the structures associated with the present inventive arrangements and is not limiting of the computer device to which the present inventive arrangements may be applied, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.
In an embodiment, there is also provided a computer device comprising a memory and a processor, the memory having stored therein a computer program, the processor implementing the steps of the method embodiments described above when the computer program is executed.
In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored which, when executed by a processor, carries out the steps of the method embodiments described above.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, or the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory. By way of illustration, and not limitation, RAM can be in various forms such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), etc.
The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The above examples illustrate only a few embodiments of the application, which are described in detail and are not to be construed as limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of protection of the present application is to be determined by the appended claims.
Claims (7)
1. A method of evaluating network activity, the method comprising:
responding to the interactive operation of a first user aiming at the target network activity, and acquiring the user identification and the interactive event information of the first user;
Generating a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
Sending request information containing the network activity identifier to a client of the first user, wherein the request information is used for indicating the client to generate promotion information according to the network activity identifier, and the promotion information is used for being transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
Generating promotion link information according to interaction event information sent by each client in response to interaction operation and network activity identifiers of promotion information corresponding to the interaction event information, wherein the promotion link information is used for evaluating the target network activity;
acquiring activity information of a preset target network activity, and transmitting the activity information of the target network activity to a preset link generation interface;
Receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the activity information of the target network activity and is used for being transmitted to other clients through the clients to perform interactive operation aiming at the target network activity, and the activity information of the target network activity comprises an activity name, an activity type and start-stop time of the target network activity;
The generating promotion link information according to the interaction event information sent by each client in response to the interaction operation and the network activity identifier of the promotion information corresponding to the interaction event information includes:
Receiving interaction event information sent by each client in response to interaction operation and network activity identifiers of corresponding popularization information of the interaction event information;
Obtaining popularization feedback information of a plurality of clients according to the interaction event information and the network activity identifiers of the corresponding popularization information of the interaction event information;
And generating promotion link information according to promotion feedback information of the plurality of clients.
2. The method of claim 1, wherein generating the network activity identification for the first user based on the user identification and the activity information of the pre-configured target network activity comprises:
Inquiring a preset database according to the user identification information of the first user, and determining the user identity characteristic information of the first user;
and generating a network activity identifier for the first user according to the user identity characteristic information and the activity information of the pre-configured target network activity.
3. The method as recited in claim 1, further comprising:
and if the interactive event information does not meet the target promotion condition according to the promotion link information, adjusting the activity information of the preconfigured target network activity.
4. An apparatus for evaluating network activity, the apparatus comprising:
The first response module is used for responding to the interaction operation of the first user aiming at the target network activity and obtaining the user identification and the interaction event information of the first user;
a network activity identifier generating module, configured to generate a network activity identifier for the first user according to the user identifier and activity information of a pre-configured target network activity;
The transmission module is used for sending request information containing the network activity identifier to the client of the first user, wherein the request information is used for indicating the client to generate popularization information according to the network activity identifier, and the popularization information is used for being transmitted to other clients through the client to perform interactive operation aiming at the target network activity;
The promotion link information generation module is used for generating promotion link information according to interaction event information sent by each client in response to interaction operation and network activity identifiers of the interaction event information corresponding to promotion information, wherein the promotion link information is used for evaluating the target network activity;
the link module is used for acquiring activity information of a preset target network activity and sending the activity information of the target network activity to the preset link generation interface; receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the activity information of the target network activity and is used for being transmitted to other clients through the clients to perform interactive operation aiming at the target network activity, and the activity information of the target network activity comprises an activity name, an activity type and start-stop time of the target network activity;
The promotion link information generation module is specifically configured to: receiving interaction event information sent by each client in response to interaction operation and network activity identifiers of corresponding popularization information of the interaction event information; obtaining popularization feedback information of a plurality of clients according to the interaction event information and the network activity identifiers of the corresponding popularization information of the interaction event information; and generating promotion link information according to promotion feedback information of the plurality of clients.
5. A promotional system for network activity, comprising: management end, a plurality of customer end, wherein:
the management end is used for responding to the interaction operation of a first user aiming at the target network activity and obtaining the user identification and the interaction event information of the first user; generating a network activity identifier aiming at the first user according to the user identifier and activity information of a pre-configured target network activity, and sending request information containing the network activity identifier to a client of the first user;
the client is used for generating promotion information according to the network activity identifier, and the promotion information is used for being transmitted to other clients through the client so as to perform interactive operation aiming at the target network activity;
the management end is further configured to generate promotion link information according to interaction event information sent by each client in response to interaction operations and network activity identifiers corresponding to promotion information of the interaction event information, where the promotion link information is used to evaluate the target network activity;
The management end is further used for acquiring activity information of a preset target network activity and sending the activity information of the target network activity to a preset link generation interface; receiving an active link corresponding to the target network activity, wherein the active link is generated by a preset link generation interface according to the activity information of the target network activity and is used for being transmitted to other clients through the clients to perform interactive operation aiming at the target network activity, and the activity information of the target network activity comprises an activity name, an activity type and start-stop time of the target network activity;
The management end is specifically used for receiving interaction event information sent by each client in response to interaction operation and network activity identifiers of corresponding popularization information of the interaction event information; obtaining popularization feedback information of a plurality of clients according to the interaction event information and the network activity identifiers of the corresponding popularization information of the interaction event information; and generating promotion link information according to promotion feedback information of the plurality of clients.
6. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 3 when the computer program is executed.
7. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 3.
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