CN113395596A - Internet television interaction method and system based on smart television - Google Patents
Internet television interaction method and system based on smart television Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Abstract
The invention relates to an internet television interaction method and system based on a smart television, wherein the method comprises the following steps: s0, the cloud server group receives interactive display information sent by the television station server group; s1, the smart television transmits back the characteristic information of the program; s2, matching interactive display information by the cloud server group; s3, the cloud server group pushes the matched interactive display information back to the smart television; s4, displaying interactive display information by the smart television in an overlapping mode; s5, the mobile terminal performs corresponding interactive operation and transmits interactive operation information to the cloud server group; s6, receiving and displaying updated interactive operation information by the smart television playing the same television program; s7, the cloud server group transmits interactive operation information to the television station; s8, updating and initiating television program interactive display information by the television station server group; the invention has the advantages that: the system realizes the omnibearing interaction among audiences, live broadcasters, manufacturers and the like, and can make adaptive adjustment on some interactive activities according to real-time feedback.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of broadcast television, in particular to an internet television interaction method and system based on an intelligent television.
[ background of the invention ]
Video interaction, which is a necessary entertainment experience for young people in the current network society, is now in depth into the public mind and becomes a necessary function for all video websites, and various interactive activities such as barrage, lottery, quiz question and answer are common functions in all video websites. However, in order to counter the old playing mode of the conventional television, the important interactive function cannot be presented on the television due to the unidirectional video stream and the inherent structure of the set-top box equipment of the television. With the popularization of the smart television, the real-time interactive feedback based on the smart television for realizing the traditional television live broadcast becomes possible.
Chinese patent document CN103517142A discloses an interactive comment information processing method and system based on a smart television, the method comprising: establishing connection between the intelligent television and an interactive server; sending current channel information of the smart television to the interactive server; establishing connection between a mobile terminal and an interactive server, and acquiring program information corresponding to the current channel of the intelligent television and comment information corresponding to the program information from the interactive server; the intelligent television or the mobile terminal receives comment information input by a user and sends the comment information to the interaction server, the interaction server pushes the comment information to the intelligent television and all mobile terminals bound with the intelligent television, and the intelligent television and the corresponding mobile terminals display the comment information. The advantages are that: a user can comment on television programs, and meanwhile, a plurality of corresponding mobile terminals can interact with the intelligent television to synchronously acquire corresponding programs and corresponding comment information. Although this document provides the internet communication of smart television and mobile terminal, provides the channel of comment communication for the user, does not possess all-round interactive ability, especially when there is the TV of interactive activity to broadcast directly, can't deal with audience user's demand in real time to according to actual conditions to some interactive activities make the adjustment of adaptability, the good business opportunity of having delayed, can't the abundant interactive effect that reflects.
In summary, in order to improve the interactive experience of the television, the live broadcast interactive method and system based on the smart television provided by the invention have the capability of omnibearing interaction, can feed back the requirements of audiences in real time during live broadcast of the television, and can adaptively adjust some interactive activities according to actual conditions.
[ summary of the invention ]
The invention aims to provide a live broadcast interaction method which has the capability of omnibearing interaction, can feed back the requirements of audiences in real time when a television is live broadcast, and can adaptively adjust some interactive activities according to actual conditions.
In order to achieve the purpose, the invention adopts the technical scheme that: an internet television interaction method based on an intelligent television comprises the following steps:
s0, the cloud server group receives the interactive display information sent by the television station server group and prepares for television interaction;
s1, the smart television actively acquires the characteristic information of the current real-time program watched by the audience and transmits the characteristic information back to the cloud server group;
s2, the cloud server group analyzes the received characteristic information, identifies the program information and matches the interactive display information corresponding to the program;
s3, the cloud server group pushes the matched interactive display information back to the smart television;
s4, the intelligent television displays the television program interactive display information in an overlapping manner on the current real-time watching program of the audience;
s5, the mobile terminal bound with the smart television performs corresponding interactive operation according to the requirement of television program interactive display information, and transmits interactive operation information to the cloud server group;
s6, the cloud server group updates in real time according to the received interactive operation information and displays the interactive operation information to the smart television playing the same television program;
s7, the cloud server group collects the interactive operation information and transmits the interactive operation information to the television station server group;
s8, the television station server group initiates interactive activities according to the collected interactive operation information and updates the interactive display information of the television programs;
s9, repeatedly executing any one or more steps from S0 to S8 according to the interactive content of the television program.
As a preferred technical scheme, the mobile terminal is bound with the smart television in a code scanning manner.
As a preferred technical scheme, the mobile terminal displays the current real-time watching program and the interactive display information in real time and provides an interactive operation panel; and the mobile terminal includes but is not limited to a mobile phone or a tablet.
As a preferred technical solution, the interactive operation includes, but is not limited to, an interactive game operation or a tv shopping operation.
As a preferred technical solution, the interactive display information includes, but is not limited to, a red envelope, a discount of a commodity, or a gift.
The invention further aims to provide a live broadcast interaction method which has the capability of omnibearing interaction, can feed back the requirements of audiences in real time during live broadcast of a television and can adaptively adjust some interactive activities according to actual conditions.
In order to achieve the purpose, the invention adopts the technical scheme that: an internet TV interactive system based on smart TV, the live interactive system includes: the system comprises an intelligent television, a cloud server group, a television station server group and a plurality of mobile terminals bound with the intelligent television; the cloud server group, the television station server group and the mobile terminal bound with the intelligent television are connected and communicated through a communication link; the live broadcast interactive system executes the internet television interactive method based on the smart television as claimed in any one of claims 1 to 5.
As an optimal technical scheme, the smart television is connected with the cloud server group through a public network server for communication.
As a preferred technical scheme, the cloud server group comprises an intermediate layer, a display terminal server cluster, a television interactive service processing server and a mobile terminal data interaction server; the middle layer is used for interactive processing of television interactive service and data between the servers on the cloud server group; the display terminal server cluster is used for performing television interactive service and data interactive processing with the intelligent television; the television interactive service processing server is used for performing television interactive service and data interactive processing with the television station server group; and the mobile terminal data interaction server is used for carrying out television interaction service and data interaction processing with the mobile terminal bound with the intelligent television.
As an optimal technical scheme, the live broadcast interactive system further comprises an operation and maintenance management platform and a plurality of manufacturer servers; the corresponding cloud server group further comprises a manufacturer data interaction server and a management platform server cluster; the manufacturer data interaction server is used for carrying out television interaction service and data interaction processing with a plurality of manufacturer servers; and the management platform server cluster is used for carrying out interactive television service and data interactive processing with the operation and maintenance management platform.
As a preferred technical solution, the vendor server may further perform data interaction processing with the television station server group.
The invention has the beneficial effects that: the system realizes the omnibearing interaction among audiences, live broadcasting parties, manufacturers and the like, can feed back the demands of the audiences in real time when the television is live broadcasted, can make adaptive adjustment on some interactive activities according to actual conditions, and can realize rich instant interaction functions by filling relevant interactive software modules developed by people on the basis of providing corresponding interfaces by matching television manufacturers without increasing extra hardware cost.
[ description of the drawings ]
Fig. 1 is a step diagram of an internet television interaction method based on a smart television.
Fig. 2 is an architecture diagram of an internet television interactive system based on a smart television.
[ detailed description ] embodiments
The invention is further described with reference to the following examples and with reference to the accompanying drawings.
Example 1
Referring to fig. 1, fig. 1 is a step diagram of an internet television interaction method based on a smart television. The embodiment realizes an internet television interaction method based on the smart television:
s0, the cloud server group receives the interactive display information sent by the television station server group and prepares for television interaction;
s1, the smart television actively acquires the characteristic information of the current real-time program watched by the audience and transmits the characteristic information back to the cloud server group;
s2, the cloud server group analyzes the received characteristic information, identifies the program information and matches the interactive display information corresponding to the program;
s3, the cloud server group pushes the matched interactive display information back to the smart television;
s4, the intelligent television displays the television program interactive display information in an overlapping manner on the current real-time watching program of the audience;
s5, the mobile terminal bound with the smart television performs corresponding interactive operation according to the requirement of television program interactive display information, and transmits interactive operation information to the cloud server group;
s6, the cloud server group updates in real time according to the received interactive operation information and displays the interactive operation information to the smart television playing the same television program;
s7, the cloud server group collects the interactive operation information and transmits the interactive operation information to the television station server group;
s8, the television station server group initiates interactive activities according to the collected interactive operation information and updates the interactive display information of the television programs;
s9, repeatedly executing any one or more steps from S0 to S8 according to the interactive content of the television program.
Preferably, the mobile terminal is bound with the smart television through a code scanning mode.
Preferably, the mobile terminal displays the current real-time watching program and the interactive display information in real time and provides an interactive operation panel; and the mobile terminal includes but is not limited to a mobile phone or a tablet.
Preferably, the interactive operation includes, but is not limited to, an interactive game operation or a tv shopping operation.
Preferably, the interactive display information includes, but is not limited to, a red envelope, a discount on a product, or a gift.
Example 2
Referring to fig. 2, fig. 2 is an architecture diagram of an internet tv interactive system based on a smart tv. The embodiment realizes an internet television interactive system based on the smart television:
the live broadcast interactive system comprises: the system comprises an intelligent television, a cloud server group, a television station server group and a plurality of mobile terminals bound with the intelligent television; the cloud server group, the television station server group and the mobile terminal bound with the intelligent television are connected and communicated through a communication link; the live broadcast interactive system executes the internet television interactive method based on the smart television as claimed in any one of claims 1 to 5.
Preferably, the smart television is connected with the cloud server group through a public network server for communication.
Preferably, the cloud server group comprises a middle layer, a display terminal server cluster, a television interactive service processing server and a mobile terminal data interactive server; the middle layer is used for performing television interactive service and data interactive processing among the servers on the cloud server group; the display terminal server cluster is used for performing television interactive service and data interactive processing with the intelligent television; the television interactive service processing server is used for performing television interactive service and data interactive processing with the television station server group; and the mobile terminal data interaction server is used for carrying out television interaction service and data interaction processing with the mobile terminal bound with the intelligent television.
Preferably, the live broadcast interactive system further comprises an operation and maintenance management platform and a plurality of manufacturer servers; the corresponding cloud server group further comprises a manufacturer data interaction server and a management platform server cluster; the manufacturer data interaction server is used for carrying out television interaction service and data interaction processing with a plurality of manufacturer servers; and the management platform server cluster is used for carrying out interactive television service and data interactive processing with the operation and maintenance management platform.
Preferably, the vendor server may further perform data interaction processing with the television station server group.
It should be noted that the internet television interactive system based on the smart television is provided, but with the development of technologies, such as the further development of the internet of things and intelligent devices, application scenarios of some intelligent viewing devices will be more popular, such as vehicle-mounted smart televisions, and the like, but the internet television interactive system is still applicable to the invention, that is, on the basis of intellectualization, a corresponding interactive software module is filled, so that rich instant interactive functions can be realized.
Example 3
The embodiment realizes an internet television interaction method and system based on the smart television. This example is a specific application of examples 1 and 2.
In order to realize real-time display and real-time interaction of active contents on live programs of an intelligent television and overall interaction of information of all large servers, the invention provides an interactive system which can superpose, display, match and push through a cloud server group and render and display through an intelligent display terminal on intelligent display equipment for playing live programs of the television.
In this embodiment, the smart television, the television station server group, the operation and maintenance management platform, the manufacturer server, and the mobile terminal bound to the smart television perform interactive television services and data interactive processing through the cloud server group.
The intelligent television is connected with the cloud server group through the public network server for communication, so that characteristic information of a program watched by a viewer in real time at present can be uploaded, and interactive display information corresponding to the program pushed by the cloud server group can be received, rendered and displayed in a superposition manner;
the television station server group is connected with the cloud server group for communication, the television station server group is provided with respective terminal interfaces, can be used for watching interaction information of audiences in real time and initiating and updating related activity information, and pushes television program interaction display information updated in real time through the cloud server group;
the operation and maintenance management platform is connected with the cloud server group for communication, comprises teams of data management, system maintenance, advertisement management, mall maintenance, content security guarantee and the like, and can perform data interaction with the remote server group through a web page;
the manufacturer server is connected with the cloud server group for communication, data protection such as commodity purchasing information and resource material submission can be directly carried out, and the manufacturer server can also be connected with the television station server group for communication, participate in planning and feedback of interactive content and prevent related information such as gift information from being wrong;
the mobile terminal bound with the smart television is connected with the cloud server group for communication, for example, a mobile phone or a tablet computer scans related two-dimensional codes on the smart television, namely, the mobile terminal enters a mobile terminal display interface for watching programs and interactive display information in real time in a corresponding mode, such as APP, small programs and the like, and is provided with a corresponding interactive operation panel, so that audiences can perform corresponding interactive operation;
the process comprises the following specific steps:
1. the method comprises the following steps that a viewer connects a mobile terminal with an intelligent television through code scanning, the program on the intelligent television is switched to a live program A, the intelligent television obtains characteristic information of the program A watched by the viewer in real time currently, and the characteristic information of the program A is transmitted back to a cloud server group;
2. the cloud server group analyzes the received characteristic information, identifies the program A and matches interaction display information corresponding to the program A;
3. the cloud server group pushes the matched interactive display information back to the smart television, the interactive display information of the program A is superposed and displayed on the program A watched by the audience in real time at present, and the interactive display information is synchronously displayed in a corresponding interface on a mobile terminal connected with the smart television;
4. the method comprises the following steps that a spectator carries out corresponding interactive operation through a mobile terminal, and interactive operation information is transmitted to a cloud server group and is displayed on an intelligent television display terminal playing the same television program in real time;
5. the television station end server group is provided with respective terminal interfaces, can watch interaction information of audiences in real time, makes adaptive adjustment on activities or initiates new activities according to the interaction information, and updates in real time through the cloud server group;
6. the manufacturer server is connected with the cloud server group for communication, data protection such as commodity purchasing information and resource material submission can be directly carried out, and the manufacturer server is connected with the television station server group for communication, participates in planning and feedback of interactive content, and prevents the occurrence of errors of related information such as gift information; the authenticity of the content is guaranteed;
7. the operation and maintenance management platform is responsible for maintaining and managing the whole system; for example, a system maintenance team can ensure the stable operation of the system; the content security guarantee team can guarantee the interaction content and interaction behavior displayed by the standard;
it should be noted that: the existing resident television mainly adopts intelligent power, has great advantages in system and hardware performance, and can realize rich instant interaction function by filling the developed related interaction software module on the basis of providing corresponding interfaces by television manufacturers without increasing extra hardware cost; the invention can realize the all-around interaction among audiences, live broadcasters, manufacturers and the like, can feed back the requirements of the audiences in real time during the live television broadcasting, and can adjust some interactive activities adaptively according to the actual conditions so as to improve the television interactive experience of users.
It will be understood by those skilled in the art that all or part of the steps of implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing associated hardware, and the program may be stored in a computer-readable storage medium, where the storage medium may be a magnetic disk, an optical disk, a Read-only memory (ROM), a Random Access Memory (RAM), or the like.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and additions can be made without departing from the principle of the present invention, and these should also be considered as the protection scope of the present invention.
Claims (10)
1. An internet television interaction method based on an intelligent television is characterized by comprising the following steps:
s0, the cloud server group receives the interactive display information sent by the television station server group and prepares for television interaction;
s1, the smart television actively acquires the characteristic information of the current real-time program watched by the audience and transmits the characteristic information back to the cloud server group;
s2, the cloud server group analyzes the received characteristic information, identifies the program information and matches the interactive display information corresponding to the program;
s3, the cloud server group pushes the matched interactive display information back to the smart television;
s4, the intelligent television displays the television program interactive display information in an overlapping manner on the current real-time watching program of the audience;
s5, the mobile terminal bound with the smart television performs corresponding interactive operation according to the requirement of television program interactive display information, and transmits interactive operation information to the cloud server group;
s6, the cloud server group updates in real time according to the received interactive operation information and displays the interactive operation information to the smart television playing the same television program;
s7, the cloud server group collects the interactive operation information and transmits the interactive operation information to the television station server group;
s8, the television station server group initiates interactive activities according to the collected interactive operation information and updates the interactive display information of the television programs;
s9, repeatedly executing any one or more steps from S0 to S8 according to the interactive content of the television program.
2. The internet television interaction method based on the smart television as claimed in claim 1, wherein: and the mobile terminal is bound with the intelligent television in a code scanning mode.
3. The internet television interaction method based on the smart television as claimed in claim 1, wherein the mobile terminal displays the current real-time viewing program and the interactive display information in real time and provides an interactive operation panel; and the mobile terminal includes but is not limited to a mobile phone or a tablet.
4. The internet television interaction method based on the smart television as claimed in claim 1, wherein: the interactive operation includes but is not limited to an interactive game operation or a TV shopping operation.
5. The internet television interaction method based on the smart television as claimed in claim 1, wherein: the interactive display information includes, but is not limited to, a red envelope, a discount on a product, or a gift.
6. The utility model provides an internet TV interactive system based on smart television which characterized in that: the live broadcast interactive system comprises: the system comprises an intelligent television, a cloud server group, a television station server group and a plurality of mobile terminals bound with the intelligent television; the cloud server group, the television station server group and the mobile terminal bound with the intelligent television are connected and communicated through a communication link; the live broadcast interactive system executes the internet television interactive method based on the smart television as claimed in any one of claims 1 to 5.
7. The internet television interaction system based on the smart television as claimed in claim 6, wherein: the intelligent television is connected with the cloud server group through a public network server for communication.
8. The internet television interaction system based on the smart television as claimed in claim 6, wherein: the cloud server group comprises a middle layer, a display terminal server cluster, a television interactive service processing server and a mobile terminal data interactive server; the middle layer is used for interactive processing of television interactive service and data between the servers on the cloud server group; the display terminal server cluster is used for performing television interactive service and data interactive processing with the intelligent television; the television interactive service processing server is used for performing television interactive service and data interactive processing with the television station server group; and the mobile terminal data interaction server is used for carrying out television interaction service and data interaction processing with the mobile terminal bound with the intelligent television.
9. The internet television interaction system based on the smart television as claimed in claim 8, wherein: the live broadcast interactive system also comprises an operation and maintenance management platform and a plurality of manufacturer servers; the corresponding cloud server group further comprises a manufacturer data interaction server and a management platform server cluster; the manufacturer data interaction server is used for carrying out television interaction service and data interaction processing with a plurality of manufacturer servers; and the management platform server cluster is used for carrying out interactive television service and data interactive processing with the operation and maintenance management platform.
10. The internet television interaction system based on the smart television as claimed in claim 9, wherein: the manufacturer server can also perform data interaction processing with the television station server group.
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| CN202010166355.3A CN113395596A (en) | 2020-03-11 | 2020-03-11 | Internet television interaction method and system based on smart television |
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