CN113312104A - Advertisement conversion method and system based on small program - Google Patents

Advertisement conversion method and system based on small program Download PDF

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Publication number
CN113312104A
CN113312104A CN202110604961.3A CN202110604961A CN113312104A CN 113312104 A CN113312104 A CN 113312104A CN 202110604961 A CN202110604961 A CN 202110604961A CN 113312104 A CN113312104 A CN 113312104A
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applet
node
page
rendering
advertisement conversion
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张敏
林一凡
郭鹏
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Hangzhou Tuia Network Technology Co ltd
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Hangzhou Tuia Network Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/445Program loading or initiating
    • G06F9/44521Dynamic linking or loading; Link editing at or after load time, e.g. Java class loading
    • G06F9/44526Plug-ins; Add-ons
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/957Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577Optimising the visualization of content, e.g. distillation of HTML documents
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Software Systems (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an advertisement conversion method and system based on an applet, wherein the method comprises the following steps: acquiring user initial click data of a media applet activity page; opening a marketing tool related to activities according to the initial click data; the marketing tool awakens an applet plug-in to the media; the applet plug-in calls a template to dynamically render a page; and entering an advertiser small program page according to the click of the user on the template dynamic rendering page. The method and the system can enable the media platform to join marketing campaign tools and applet plug-ins at lower cost, and reduce the maintenance cost of advertisements and applets.

Description

Advertisement conversion method and system based on small program
Technical Field
The invention relates to the field of advertisements, in particular to an advertisement conversion method and system based on small programs
Background
At present, there are two ways for accessing a third party marketing campaign tool in an applet such as WeChat and jumping to an advertiser applet. (1) The media applet is accessed into a marketing campaign, and a user manually selects the two-dimension code to identify and jump to the advertiser applet; (2) the media applet jumps to, the marketing campaign originally developed by the applet finally jumps to the advertiser applet for conversion; the user experience of the two conversion modes is poor, the user needs to press the screen for a long time, the user loss rate is high, and therefore the conversion cost of the small program marketing activity is high. And for the newly added advertiser, the newly added small program page needs to be opened, so that the overall maintenance cost of the small program is higher.
Disclosure of Invention
One of the objectives of the present invention is to provide an advertisement conversion method and system based on small program, which can make the media platform join the marketing campaign tools and small program plug-ins at lower cost, and reduce the maintenance cost of the advertisement and small program.
Another object of the present invention is to provide a method and system for advertisement conversion based on small programs, which provides a native small program experience link, and can execute related display pages according to the design of an advertiser, thereby reducing the overall loss rate of customers.
The invention also aims to provide an advertisement conversion method and system based on the small program, and the method and system adopt a template dynamic rendering mode to quickly improve the filling rate of the advertisement.
Another object of the present invention is to provide an advertisement conversion method and system based on an applet, which can release an experience version applet quickly without auditing of an applet platform by releasing the applet, thereby improving advertisement release efficiency.
To achieve at least one of the above objects, the present invention provides an advertisement conversion method based on a applet, the method comprising the steps of:
acquiring user initial click data of a media applet activity page;
opening a marketing tool related to activities according to the initial click data;
the marketing tool awakens an applet plug-in to the media;
the applet plug-in calls a template to dynamically render a page;
and entering an advertiser small program page according to the click of the user on the template dynamic rendering page.
According to a preferred embodiment of the invention, the media applet is a WeChat-based applet, and after the user enters the media applet activity page, a marketing tool for the activity page is opened using WebView.
According to another preferred embodiment of the present invention, the method for generating a template dynamic rendering page includes:
establishing a plurality of VNode nodes according to the template content, wherein each node definition comprises a node unique identifier, a node type, a node attribute and a node text;
generating a rendering animation index according to the established node, wherein the rendering animation index is used for triggering generation of page rendering animation;
setting a rendering animation page and an advertiser small program link, and jumping to the advertiser small program after triggering rendering animation.
According to another preferred embodiment of the present invention, the rendering animation has a unique ID value, the unique ID value is assigned to a corresponding registered node and the animation index is established, and if the registered node triggers a click, the corresponding rendering animation index is executed to the registered node at the registered node according to the unique ID value.
According to another preferred embodiment of the present invention, the VNode node further comprises a child node containing an array describing an object.
According to another preferred embodiment of the present invention, the VNode node types include four types, view, image, text, and navigator.
According to another preferred embodiment of the present invention, the method for dynamically rendering templates includes:
obtaining VNode node description, and circularly traversing the current node;
rendering a corresponding WeChat template label according to the current VNode node type;
initializing node styles and registering interaction event behaviors;
and judging whether the child node exists or not, if not, ending the rendering, and otherwise, continuously traversing the current node.
According to another preferred embodiment of the present invention, the interactive event comprises: switching display shadow hiding of the two elements, intercepting page clicking and successfully calling back a function by an applet.
According to another preferred embodiment of the present invention, the media applet based on the WeChat platform generates the experience version applet by a fast update method, and the updated media applet is issued after confirming that the experience version applet is correct.
In order to achieve at least one of the above objects, the present invention further provides an advertisement conversion system based on a small program, which employs the above advertisement conversion method based on a small program.
The present invention further provides a computer-readable storage medium storing and applying the above-mentioned one applet-based advertisement conversion system.
Drawings
FIG. 1 is a flow chart of an advertisement conversion method based on an applet according to the present invention.
FIG. 2 is a schematic diagram showing a page dynamic rendering process according to the present invention.
Detailed Description
The following description is presented to disclose the invention so as to enable any person skilled in the art to practice the invention. The preferred embodiments in the following description are given by way of example only, and other obvious variations will occur to those skilled in the art. The basic principles of the invention, as defined in the following description, may be applied to other embodiments, variations, modifications, equivalents, and other technical solutions without departing from the spirit and scope of the invention.
It is understood that the terms "a" and "an" should be interpreted as meaning that a number of one element or element is one in one embodiment, while a number of other elements is one in another embodiment, and the terms "a" and "an" should not be interpreted as limiting the number.
Referring to fig. 1-2, the present invention discloses an advertisement conversion method and system based on an applet, the method and system are based on an advertisement conversion method performed by an existing applet, because the advertisement conversion of the existing applet is based on a marketing campaign tool, a needed marketing campaign tool is configured on a media platform to promote advertisements, and further jump to an advertiser applet page, the existing advertisement conversion method is very hard, and the user experience is poor, thereby causing the loss of users for the media applet platform. Therefore, the invention provides an advertisement conversion method with a dynamic rendering picture, which can make the cost of media access lower and make the user experience better.
Specifically, the method comprises the following steps: the method comprises the steps that a media user generates a corresponding marketing activity page, a media applet opens an H5 marketing activity tool through built-in WebView after the user enters the marketing activity page, the opening mode of the marketing activity tool can be triggered by clicking of the user, the user further participates in the marketing activity tool, when the user participates in the marketing activity tool in a clicking mode, click data of the user are further collected, the applet rendering plug-in the media applet is awakened by the marketing activity tool according to the click data of the user, the applet rendering plug-in can generate rendering animation on a media applet page, a link is established between the page corresponding to the rendering animation of the media applet and the applet of an advertiser, and when the rendering animation is triggered, the media applet page can jump to the applet of the advertiser. The marketing campaign tools include, but are not limited to, carousels, lotteries, card games, etc., which may be based on tools such as the WeChat applet itself.
It should be noted that the rendering animation is set in a template dynamic rendering file, the template dynamic rendering file can be used as an advertisement bullet layer of the media applet, and after the user clicks the marketing campaign tool, the template dynamic rendering file is automatically and quickly generated and displayed on the media applet page in a rendering animation manner. In addition, because the page corresponding to the rendering animation and the small program of the advertiser establish a communication link, when a user clicks the page corresponding to the rendering animation, the user can jump to the page of the small program of the corresponding advertiser. Because only WebView and applet rendering plug-ins participate in the whole advertisement conversion process, the advertisement cost maintenance of the whole applet is low.
It should be noted that the method for dynamically rendering the template executed by the rendering plug-in includes the following steps:
firstly, at least one VNode node is required to be established according to a rendering type, wherein the VNode node comprises a node type, a node unique identifier, a node text, a node attribute, a sub-node and other relevant definitions, and the node type comprises view, image, text and navigator which are respectively used for generating videos, pictures, texts and navigation. And the node unique identifier is a node ID, and an index is established according to the node ID, the node type and the rendering animation, so that the indexed rendering animation is directly displayed on the media applet page through the node ID. The VNode nodes are pre-selected and deployed according to the required rendering content, and the deployed content can be videos, pictures, dynamic graphs, texts and the like.
The method for dynamically rendering the template comprises the following steps: acquiring a media page in a JSON format, acquiring the description of a VNode node corresponding to the page, further circularly traversing a current node, rendering a corresponding template tag according to the type of the VNode node, further initializing a node style, and generating a registered interaction event behavior, wherein the interaction event behavior comprises: and triggering the animation by clicking the node, switching display shadow hiding of the two elements, intercepting page clicking and successfully calling back the function by opening the applet. And further traversing child nodes of all VNode nodes, executing transactions related to the child nodes, and finishing the rendering if no child node exists.
In one preferred embodiment of the present invention, the update of the applet can be a quick update of the platform, taking the WeChat applet platform as an example: for the media applet release notification needing to update the version, the media applet administrator selects to open the notification message after obtaining the notification, selects to quickly update to generate a new experience applet after entering the applet management page, and releases the experience applet plug-in after confirming that the experience applet plug-in is updated correctly, so that release verification of the wechat endpoint can be effectively avoided.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section, and/or installed from a removable medium. The computer program, when executed by a Central Processing Unit (CPU), performs the above-described functions defined in the method of the present application. It should be noted that the computer readable medium mentioned above in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. The computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wire segments, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless section, wire section, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
It will be understood by those skilled in the art that the embodiments of the present invention described above and illustrated in the drawings are given by way of example only and not by way of limitation, the objects of the invention having been fully and effectively achieved, the functional and structural principles of the present invention having been shown and described in the embodiments, and that various changes or modifications may be made in the embodiments of the present invention without departing from such principles.

Claims (10)

1. An applet-based advertisement conversion method, comprising the steps of:
acquiring user initial click data of a media applet activity page;
opening a marketing tool related to activities according to the initial click data;
the marketing tool awakens an applet plug-in to the media;
the applet plug-in calls a template to dynamically render a page;
and entering an advertiser small program page according to the click of the user on the template dynamic rendering page.
2. The applet-based advertisement conversion method according to claim 1, wherein the media applet is a WeChat-based applet, and after a user enters a media applet activity page, a marketing tool of the activity page is opened by WebView.
3. The applet-based advertisement conversion method according to claim 1, wherein the generation method of the template dynamic rendering page comprises:
establishing a plurality of VNode nodes according to the template content, wherein each node definition comprises a node unique identifier, a node type, a node attribute and a node text;
generating a rendering animation index according to the established node, wherein the rendering animation index is used for triggering generation of page rendering animation;
setting a rendering animation page and an advertiser small program link, and jumping to the advertiser small program after triggering rendering animation.
4. The applet-based advertisement conversion method according to claim 3, wherein the rendering animation has a unique ID value, the unique ID value is distributed to a corresponding registration node and the animation index is established, and if the registration node triggers a click, the corresponding rendering animation index is executed to the registration node according to the unique ID value at the registration node.
5. The applet-based advertisement conversion method according to claim 3, wherein the VNode nodes further comprise child nodes containing arrays describing objects.
6. The applet-based advertisement transformation method according to claim 3, wherein the VNode node types include view, image, text and navigator.
7. The applet-based advertisement conversion method according to claim 3, wherein the template dynamic rendering method comprises:
obtaining VNode node description, and circularly traversing the current node;
rendering a corresponding WeChat template label according to the current VNode node type;
initializing node styles and registering interaction event behaviors;
and judging whether the child node exists or not, if not, ending the rendering, and otherwise, continuously traversing the current node.
8. The applet-based advertisement conversion method according to claim 7, wherein the interaction event comprises: switching display shadow hiding of the two elements, intercepting page clicking and successfully calling back a function by an applet.
9. An applet-based advertisement conversion system, characterized in that the system employs an applet-based advertisement conversion method according to any one of claims 1-8.
10. A computer-readable storage medium storing and using the applet-based advertisement conversion system of claim 8.
CN202110604961.3A 2021-05-31 2021-05-31 Advertisement conversion method and system based on small program Pending CN113312104A (en)

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Application publication date: 20210827