CN113163252A - Display control method, display control device and electronic equipment - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
A display control method, a display control apparatus, and an electronic device are disclosed. The display control method includes: playing a first multimedia file comprising at least three picture areas; and playing a second multimedia file which enables the at least three picture display areas to be converted into one picture display area, so as to realize a specific display effect.
Description
Technical Field
The present application relates to the field of display technologies, and more particularly, to a display control method, a display control apparatus, and an electronic device.
Background
Currently, video service providers obtain revenue by providing video advertisements, but the content type advertisements are less available in a marketable form, and the advertisement form is harder and less integrated with the content, so that there is still a huge space for commercial change of the advertisements.
Accordingly, in order to improve the presentation function of video advertisements, it is desirable to provide an improved display control scheme.
Disclosure of Invention
The present application is proposed to solve the above-mentioned technical problems. Embodiments of the present application provide a display control method, a display control apparatus, and an electronic device, which implement a specific display effect by playing a multimedia file that converts at least three screen display areas into one screen display area.
According to an aspect of the present application, there is provided a display control method including: playing a first multimedia file comprising at least three picture areas; and playing a second multimedia file which enables the at least three picture display areas to be converted into one picture display area.
In the above display control method, the display contents of the at least three screen regions are different from each other.
In the above display control method, converting the at least three screen display areas into one screen display area includes: the two picture display areas on the left and right sides are folded towards the middle picture area to be converted into one picture display area.
In the display control method, the display content of the one screen display region is derived from the display content of the two screen display regions on the left and right sides.
In the above display control method, the display sizes of the display contents in the two screen display areas on the left and right sides are the same.
In the above display control method, playing a first multimedia file including at least three screen regions includes: and playing the first multimedia file at least comprising three independent multimedia subfiles, wherein each multimedia subfile corresponds to one picture area.
In the above display control method, the display control method is applied to a landscape display of a terminal device.
According to another aspect of the present application, there is provided a display control apparatus including: a first playing unit for playing a first multimedia file comprising at least three picture areas; and the second playing unit is used for playing a second multimedia file which enables the at least three picture display areas to be converted into one picture display area.
In the above display control apparatus, the display contents of the at least three screen regions are different from each other.
In the above display control apparatus, the second playing unit is configured to: and playing a second multimedia file which enables the two picture display areas on the left side and the right side to be folded towards the middle picture area so as to be converted into one picture display area.
In the display control device, the display content of the one screen display region is derived from the display content of the two screen display regions on the left and right sides.
In the display control device, the display sizes of the display contents in the two screen display areas on the left and right sides are the same.
In the above display control apparatus, the first playback unit is configured to: and playing the first multimedia file at least comprising three independent multimedia subfiles, wherein each multimedia subfile corresponds to one picture area.
In the above display control apparatus, the display control apparatus is applied to a landscape screen display of a terminal device.
According to still another aspect of the present application, there is provided an electronic apparatus including: a processor; and a memory in which computer program instructions are stored which, when executed by the processor, cause the processor to perform the display control method as described above.
According to yet another aspect of the present application, there is provided a computer readable medium having stored thereon computer program instructions which, when executed by a processor, cause the processor to perform the display control method as described above.
The display control method, the display control device and the electronic equipment can realize a specific display effect by playing the multimedia file which enables at least three picture display areas to be converted into one picture display area.
Drawings
The above and other objects, features and advantages of the present application will become more apparent by describing in more detail embodiments of the present application with reference to the attached drawings. The accompanying drawings are included to provide a further understanding of the embodiments of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the principles of the application. In the drawings, like reference numbers generally represent like parts or steps.
Fig. 1 illustrates a flowchart of a display control method according to an embodiment of the present application.
Fig. 2 illustrates a schematic diagram of a display example of a second multimedia file in the display control method according to the embodiment of the present application.
Fig. 3 illustrates a block diagram of a display control apparatus according to an embodiment of the present application.
FIG. 4 illustrates a block diagram of an electronic device in accordance with an embodiment of the present application.
Detailed Description
Hereinafter, example embodiments according to the present application will be described in detail with reference to the accompanying drawings. It should be understood that the described embodiments are only some embodiments of the present application and not all embodiments of the present application, and that the present application is not limited by the example embodiments described herein.
Exemplary method
Fig. 1 illustrates a flowchart of a display control method according to an embodiment of the present application.
As shown in fig. 1, the display control method according to the embodiment of the present application includes the following steps.
In step S110, a first multimedia file including at least three frame areas is played. Here, the first multimedia file may be a video file, or may be another multimedia file such as an image file. In addition, at least three frame areas of the first multimedia file may be formed during the production of the multimedia file, for example, a video file including three frame areas is produced, in addition, the first multimedia file may include more than three multimedia subfiles, each multimedia subfile corresponds to one frame area, for example, one frame area displays video, and includes video subfiles, one frame area displays static images, and includes image subfiles, and one frame area displays dynamic images, and includes dynamic image subfiles, and so on.
In one display example of the first multimedia file, a first portion of the first video, a second portion of the second video adjacent to the first portion, and a third portion of the third video adjacent to the second portion may be displayed, respectively. That is, a first portion of the first video, a second portion of the second video, and a third portion of the third video are displayed on the left, middle, and right sides of the display area of the first multimedia file, respectively. Here, the first video and the third video may be video advertisements, and the second video may be video contents such as movies, episodes, and the like. Alternatively, the first video, the second video, and the third video are all video advertisements.
That is, in the display control method according to the embodiment of the present application, the display contents of the at least three screen regions may be different from each other.
And, in case that the display contents of the at least three screen regions are all video, playing the first multimedia file by playing at least three video subfiles independent of each other. Similarly, in the case where the display contents of the at least three screen regions are other multimedia contents, the first multimedia file is played by playing at least three multimedia subfiles in the at least three screen regions independently of each other, that is, each multimedia subfile corresponds to one screen region.
That is, in the display control method according to an embodiment of the present application, playing a first multimedia file including at least three screen regions includes: and playing the first multimedia file at least comprising three independent multimedia subfiles, wherein each multimedia subfile corresponds to one picture area.
The first video and the third video may not be fully shown, for example, in a case where the size of the entire display area is 1920 × 1080, the display sizes of the first video and the third video may be 960 × 1080, respectively, and the display sizes of the first portion and the third portion may be 656 × 1080, respectively. That is, a left portion of the first video and a right portion of the third video are not within the display area and cannot be displayed.
Of course, it will be understood by those skilled in the art that the display sizes of the first video and the third video may also be different, and the display sizes of the first portion and the third portion may also be different. That is, the first video and the third video do not have to be displayed symmetrically with respect to the second video, but may be displayed in various other asymmetrical forms.
In addition, the display control method according to the embodiment of the application can be applied to a television and can also be applied to the horizontal screen display of a smart phone. However, the display control method according to the embodiment of the present application is not limited to be applied to the landscape screen display, but it may be applied to the portrait screen display. Also, in case of the portrait display, a first portion of the first video may be displayed at an upper portion of the display area, a second portion of the second video may be displayed at a middle portion of the display area, and a third portion of the third video may be displayed at a lower portion of the display area.
It is noted that the first multimedia file may include three picture areas for displaying the first portion of the first video, the second portion of the second video and the third portion of the third video, respectively, or the first multimedia file may include more than three picture areas, such as four picture areas, and the four picture areas are arranged at upper left, upper right, lower left and lower right positions of the display area, respectively.
In addition, although the three screen regions of the first multimedia file may each display video, as described above, each screen region may also display other multimedia contents such as still images, moving images, and the like.
Furthermore, in the embodiment of the present application, the at least three picture areas of the first multimedia file do not necessarily occupy the entire display area of the screen, that is, the at least three picture areas may occupy only a part of the entire display area of the screen.
Referring back to fig. 1, the display control method according to the embodiment of the present application includes the further steps of.
Step S120, playing a second multimedia file that converts at least three frame display areas into one frame display area. In the embodiment of the present application, the second multimedia file that converts at least three screen display areas into one screen display area may be played in a plurality of display forms.
Fig. 2 illustrates a schematic diagram of a display example of a second multimedia file in the display control method according to the embodiment of the present application. As shown in fig. 2 (a), in the display example of the first multimedia file as shown in fig. 2, three videos can be played A, B, C in synchronization in three screen display areas. As shown in fig. 2 (B), in this display example of the second multimedia file, the display effects of the a video and the C video appear to be close from both sides to the middle, which may be referred to as a "closed door" effect.
That is, in this display example, the size of the displayed fourth portion of the first video is larger than the display size of the first portion, the size of the displayed fifth portion of the second video is smaller than the display size of the second portion, and the size of the displayed sixth portion of the third video is larger than the display size of the third portion, thereby achieving a display effect in which the first video and the third video are brought closer from both sides to the middle.
That is, in the display control method according to the embodiment of the present application, converting at least three screen display areas into one screen display area includes: the two picture display areas on the left and right sides are folded towards the middle picture area to be converted into one picture display area.
Also, as further shown in fig. 2 (B), in the embodiment of the present application, the display sizes of the fourth portion and the sixth portion may be the same, that is, the first video and the third video are symmetrically closed from both sides toward the middle with respect to the second video. However, the first video and the third video may also be displayed as asymmetric movement effects with respect to the second video.
That is, in the display control method according to the embodiment of the present application, the display sizes of the display contents of the two screen display areas on the left and right sides are the same.
In addition, if in the state of the vertical screen display, the first video and the third video can be displayed as an effect of being close to each other from the upper side and the lower side to the middle.
With continued reference to fig. 2 (C), by displaying the display effect in which the first video and the third video are close from both sides to the middle, the first video and the third video may be completely displayed when the playing of the second multimedia file is completed, so that the second video is not displayed any more, to complete the "door closing" effect as described above. That is, after three screen display regions arranged in left, middle, and right are converted into one screen display region by the "door closing" effect as described above, the one screen display region can display the display contents from two screen display regions on the left and right sides.
That is, in the display control method according to the embodiment of the present application, the display content of the one screen display region comes from the display content of the two screen display regions on the left and right sides.
It is to be noted that, in the display control method according to the embodiment of the present application, converting at least three screen display regions into one screen display region is not limited to the "door closing" effect as described above, and may also be, for example, a "door opening" effect. Specifically, in the "door open" effect, three screen display areas arranged in left, middle, and right are displayed when a first multimedia file is played, and the middle screen display area is expanded to two screen display areas on the left and right sides when a second multimedia file is played, so that the display content of one screen display area finally displayed comes from the display content of the middle screen display area.
For another example, in the case where four screen display areas are displayed at the upper left, lower left, upper right, and lower right of the display area, respectively, when the first multimedia file is played, converting the at least three screen display areas into one screen display area may include expanding any one of the four screen display areas displayed at the upper left, lower left, upper right, and lower right, respectively, in a diagonal direction, so that the display content of the finally displayed one screen display area comes from the one screen display area expanded in the diagonal direction, when the second multimedia file is played. Alternatively, converting the at least three screen display regions into one screen display region may include expanding any two of four screen display regions respectively displayed at the upper left, lower left, upper right and lower right to their adjacent screen display regions, for example, the upper left screen display region is expanded to the lower left, and the upper right screen display region is expanded to the lower right, so that the display content of the finally displayed one screen display region comes from the expanded two screen regions, i.e., the two screen regions originally displayed at the upper left and upper right.
In addition, in the embodiment of the present application, converting at least three screen display areas into one screen display area is not limited to expansion of one or more screen display areas of the at least three screen display areas, and may include, for example, no longer displaying other screen display areas of the at least three screen display areas except for the one screen display area, so that only one screen display area is displayed.
Therefore, as will be understood by those skilled in the art, in the embodiments of the present application, the conversion of at least three screen display areas into one screen display area includes various conversion forms, including but not limited to merging of two or more screen display areas, expanding one screen display area to cover another screen display area, or disappearing one or more screen display areas, and the like, and the embodiments of the present application are not intended to be limited to a specific conversion form or specific conversion forms.
In addition, it should be noted that, in the embodiment of the present application, similar to the playing of the first multimedia file, when the second multimedia file is played, the converted one frame display area does not necessarily occupy the whole display area of the screen, but may occupy only a part of the display area of the screen.
In addition, in the display control method of the embodiment of the application, the playing time of the first multimedia file and the playing time of the second multimedia file can be controlled. For example, the playing of a first multimedia file may last for a predetermined time and then begin the playing of a second multimedia file, e.g., presenting a "close door" effect as described above. Also, for example, the play duration of the "closed door" effect may be, for example, 0.5 seconds, that is, the "closed door" effect of the first video and the third video is presented within a time of 0.5 seconds. And, after the playing of the "close door" effect is finished, for example, the complete first video and third video may be presented for 1.5 seconds.
That is, in this example, the play time of the first multimedia file is 0.5 seconds, and the play time of the second multimedia file is 2 seconds, wherein the time for playing the display effect for converting at least three screen display regions into one screen display region is 0.5 seconds, and the time for displaying the converted one screen display region is 1.5 seconds.
In this way, the display control method according to the embodiment of the application can present the commercial advertisement through one or more of the at least three screen display areas, and present the feature content through one of the at least three screen display areas, thereby taking the interests of the feature content and the commercial advertisement into consideration, expanding the interest area of the commercial advertisement, and effectively exposing the interests of the client. In addition, according to the display control method of the embodiment of the application, at least three picture display areas are converted into one picture display area, so that interesting content advertisements can be presented through design on visual presentation.
In addition, the display control method according to the embodiment of the present application is not limited to be applied to content-based advertisements, but can be implemented by converting at least three screen display areas into a display effect of one screen display area through a technology, for example, "closing the door" effect is commercialized, so as to be applied to other page resource locations, information flow resource locations, opening screens, and the like.
Exemplary devices
Fig. 3 illustrates a block diagram of a display control apparatus according to an embodiment of the present application.
As shown in fig. 3, the display control apparatus 200 according to the embodiment of the present application includes: a first playing unit 210 for playing a first multimedia file including at least three picture areas; and a second playing unit 220 for playing a second multimedia file that converts the at least three picture display areas into one picture display area.
In one example, in the above-described display control apparatus 200, the display contents of the at least three screen regions are different from each other.
In one example, in the above display control apparatus 200, the second playing unit 220 is configured to: and playing a second multimedia file which enables the two picture display areas on the left side and the right side to be folded towards the middle picture area so as to be converted into one picture display area.
In one example, in the above-described display control apparatus 200, the display content of the one screen display region is from the display content of the two screen display regions on the left and right sides.
In one example, in the display control apparatus 200 described above, the display sizes of the display contents of the two screen display areas on the left and right sides are the same.
In one example, in the above display control apparatus 200, the first playing unit 210 is configured to: and playing the first multimedia file at least comprising three independent multimedia subfiles, wherein each multimedia subfile corresponds to one picture area.
In one example, in the above-described display control apparatus 200, the display control apparatus 200 is applied to a landscape display of a terminal device.
Here, it can be understood by those skilled in the art that the specific functions and operations of the respective units and modules in the above-described display control apparatus 200 have been described in detail in the above description of the display control method with reference to fig. 1 and 2, and thus, a repetitive description thereof will be omitted.
As described above, the display control apparatus 200 according to the embodiment of the present application can be implemented in various terminal devices, such as a television, a mobile phone, and the like for playing video. In one example, the display control apparatus 200 according to the embodiment of the present application may be integrated into a terminal device as one software module and/or hardware module. For example, the display control apparatus 200 may be a software module in an operating system of the terminal device, or may be an application developed for the terminal device; of course, the display control apparatus 200 may also be one of many hardware modules of the terminal device.
Alternatively, in another example, the display control apparatus 200 and the terminal device may be separate devices, and the display control apparatus 200 may be connected to the terminal device through a wired and/or wireless network and transmit the interactive information according to an agreed data format.
Exemplary electronic device
Next, an electronic apparatus according to an embodiment of the present application is described with reference to fig. 4.
FIG. 4 illustrates a block diagram of an electronic device in accordance with an embodiment of the present application.
As shown in fig. 4, the electronic device 10 includes one or more processors 11 and memory 12.
The processor 13 may be a Central Processing Unit (CPU) or other form of processing unit having data processing capabilities and/or instruction execution capabilities, and may control other components in the electronic device 10 to perform desired functions.
In one example, the electronic device 10 may further include: an input device 13 and an output device 14, which are interconnected by a bus system and/or other form of connection mechanism (not shown).
The input device 13 may include, for example, a keyboard, a mouse, and the like.
The output device 14 can output various information including a multimedia file to be played, etc. to the outside. The output devices 14 may include, for example, a display, speakers, a printer, and a communication network and its connected remote output devices, among others.
Of course, for simplicity, only some of the components of the electronic device 10 relevant to the present application are shown in fig. 4, omitting components such as buses, input/output interfaces, and the like. In addition, the electronic device 10 may include any other suitable components depending on the particular application.
Exemplary computer program product and computer-readable storage Medium
In addition to the above-described methods and apparatus, embodiments of the present application may also be a computer program product comprising computer program instructions that, when executed by a processor, cause the processor to perform the steps in the display control method according to various embodiments of the present application described in the "exemplary methods" section of this specification, supra.
The computer program product may be written with program code for performing the operations of embodiments of the present application in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the first user computing device, partly on the first user device, as a stand-alone software package, partly on the first user computing device and partly on a remote computing device, or entirely on the remote computing device or server.
Furthermore, embodiments of the present application may also be a computer-readable storage medium having stored thereon computer program instructions that, when executed by a processor, cause the processor to perform steps in a display control method according to various embodiments of the present application described in the "exemplary methods" section above of this specification.
The computer-readable storage medium may take any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may include, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The foregoing describes the general principles of the present application in conjunction with specific embodiments, however, it is noted that the advantages, effects, etc. mentioned in the present application are merely examples and are not limiting, and they should not be considered essential to the various embodiments of the present application. Furthermore, the foregoing disclosure of specific details is for the purpose of illustration and description and is not intended to be limiting, since the foregoing disclosure is not intended to be exhaustive or to limit the disclosure to the precise details disclosed.
The block diagrams of devices, apparatuses, systems referred to in this application are only given as illustrative examples and are not intended to require or imply that the connections, arrangements, configurations, etc. must be made in the manner shown in the block diagrams. These devices, apparatuses, devices, systems may be connected, arranged, configured in any manner, as will be appreciated by those skilled in the art. Words such as "including," "comprising," "having," and the like are open-ended words that mean "including, but not limited to," and are used interchangeably therewith. The words "or" and "as used herein mean, and are used interchangeably with, the word" and/or, "unless the context clearly dictates otherwise. The word "such as" is used herein to mean, and is used interchangeably with, the phrase "such as but not limited to".
It should also be noted that in the devices, apparatuses, and methods of the present application, the components or steps may be decomposed and/or recombined. These decompositions and/or recombinations are to be considered as equivalents of the present application.
The previous description of the disclosed aspects is provided to enable any person skilled in the art to make or use the present application. Various modifications to these aspects will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other aspects without departing from the scope of the application. Thus, the present application is not intended to be limited to the aspects shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The foregoing description has been presented for purposes of illustration and description. Furthermore, the description is not intended to limit embodiments of the application to the form disclosed herein. While a number of example aspects and embodiments have been discussed above, those of skill in the art will recognize certain variations, modifications, alterations, additions and sub-combinations thereof.
Claims (10)
1. A display control method comprising:
playing a first multimedia file comprising at least three picture areas; and
and playing a second multimedia file which enables the at least three picture display areas to be converted into one picture display area.
2. The display control method according to claim 1, wherein display contents of the at least three screen regions are different from each other.
3. The display control method according to claim 1, wherein converting the at least three screen display areas into one screen display area comprises:
the two picture display areas on the left and right sides are folded towards the middle picture area to be converted into one picture display area.
4. The display control method according to claim 3, wherein the display content of the one screen display region is from the display content of the two screen display regions on the left and right sides.
5. The display control method according to claim 3, wherein display sizes of display contents of the two screen display areas on the left and right sides are the same.
6. The method of claim 1, wherein playing the first multimedia file comprising at least three frame areas comprises:
the playing of the first multimedia file at least comprises three independent multimedia subfiles, and each multimedia subfile corresponds to one picture area.
7. The display control method according to any one of claims 1 to 6, wherein the display control method is applied to a landscape display of a terminal device.
8. A display control apparatus comprising:
a first playing unit for playing a first multimedia file comprising at least three picture areas; and
and the second playing unit is used for playing a second multimedia file which enables the at least three picture display areas to be converted into one picture display area.
9. The display control apparatus according to claim 8, wherein the second playback unit is configured to:
and playing a second multimedia file which enables the two picture display areas on the left side and the right side to be folded towards the middle picture area so as to be converted into one picture display area.
10. An electronic device, comprising:
a processor; and
a memory having stored therein computer program instructions which, when executed by the processor, cause the processor to perform the display control method of any one of claims 1-7.
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| CN202010075653.1A CN113163252A (en) | 2020-01-22 | 2020-01-22 | Display control method, display control device and electronic equipment |
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| CN202010075653.1A CN113163252A (en) | 2020-01-22 | 2020-01-22 | Display control method, display control device and electronic equipment |
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