CN113139781A - Marketing management system and method - Google Patents

Marketing management system and method Download PDF

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Publication number
CN113139781A
CN113139781A CN202110267435.2A CN202110267435A CN113139781A CN 113139781 A CN113139781 A CN 113139781A CN 202110267435 A CN202110267435 A CN 202110267435A CN 113139781 A CN113139781 A CN 113139781A
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marketing
center
order
commodity
management module
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包志刚
林建业
王潘云
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Hangzhou Yunqian Technology Co ltd
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Hangzhou Yunqian Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/103—Workflow collaboration or project management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
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  • Marketing (AREA)
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  • Game Theory and Decision Science (AREA)
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  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to the technical field of marketing management, and discloses a marketing management system and a marketing management method, which are matched with a data center, and comprise the following steps: the system comprises a marketing end management module, a customer management module, a commodity module and an order management module. The invention has the advantages that the member center, the commodity center and the order center are the constituent parts of the data center, a marketing management system is additionally set to operate the data center, the member center, the commodity center and the order center are decoupled from the marketing management system, a marketing terminal management module is arranged in the marketing management system to recruit and manage marketing terminals, and a client management module, an order management module and a commodity module are arranged to operate the data of the client center, the order center and the commodity center respectively, so that the marketing management system can call the data of the client center, the order center and the commodity center through the data center, and the stability of the system is improved.

Description

Marketing management system and method
Technical Field
The invention relates to the technical field of marketing management, in particular to a marketing management system and a marketing management method.
Background
Along with the increasing of advertisement cost and operation and maintenance cost of a public platform in a marketing market, the profit margin of an enterprise shrinks, meanwhile, the business capacity of a marketing end mainly composed of individuals or small groups is gradually enhanced, and the demand of a marketing management system is gradually increased; the data center station is gradually adopted as a data center of an important marketing management system, and further, the data center station can manage data, analyze the data and generate a data model according to the data, so that a universal data model is provided for decision analysis, and the data center station can more intelligently provide data analysis of real-time analysis and provide diversified data.
Currently, a marketing management system generally includes a member center, an order management center, and a commodity center, and the marketing management system includes the management center to process information interaction among the member center, the order management center, and the commodity center.
In the prior art, a member center, an order management center and a commodity center for storing data are respectively used as databases to directly interact with a marketing management system, and the marketing management system carries tasks of data acquisition, data regulation and control and data management, which can cause coupling and interaction problems; although the data center station can be used for integrating the member center, the order management center and the commodity center, and the data regulation and management tasks are carried out by the data center station, a marketing management system capable of being connected and interacted with the data center station is lacked.
Disclosure of Invention
The invention aims to provide a marketing management system and a marketing management method, and aims to solve the problem that the existing marketing management system cannot be matched with a data center.
The invention is realized in this way, a marketing management system, cooperate with the data center station, the data center station includes member center, commodity center and order center, including:
the marketing end management module is used for establishing different marketing ends in a platform recruitment or/and secondary recruitment mode;
the client management module is used for calling member information in the member center to establish a corresponding member end and carrying out information management and operation maintenance on the member end;
the commodity module is used for managing commodities in the commodity center, so that effective marketing operation is conveniently carried out on the commodities by a marketing terminal;
and the order management module is used for managing the order of the order center and establishing a marketing order based on the corresponding commodity of the marketing terminal and the member terminal.
Preferably, the marketing end management module comprises a marketing end calibration unit, and the marketing end calibration unit is used for setting the marketing end to be in a grade or/and a subordinate relationship.
Preferably, the marketing terminal management module further comprises a marketing terminal combination unit, and the marketing terminal combination unit combines at least three marketing terminals into one or more combinations.
Preferably, the marketing end management module further comprises a marketing end processing unit, and the marketing end processing unit queries, enables, disables and edits available states or information of the marketing end.
Preferably, the marketing end management module further comprises a task management unit for distributing marketing tasks to the marketing end, and the results of the marketing tasks are transmitted to the customer management module and the order management module for archiving or processing.
Preferably, the commodity management module includes a commodity price quotation unit and a commission alignment unit, the commodity price quotation unit performs price alignment on commodities in the commodity center, and the commission alignment unit performs commission alignment on commodities in the commodity center, so that the order center performs collection calculation or commission calculation.
Preferably, the data center further includes a settlement center, and the marketing management system further includes a commission settlement module, wherein the commission settlement module acquires order information from the order center, and after acquiring commission information from the commodity center, calculates a result and transmits the result to the settlement center for use in transmitting commission.
Preferably, the order management module includes an order processing unit, and the order processing unit is connected to the order center and modifies or deletes orders of the member terminals corresponding to the order center.
Preferably, the customer management module includes a member processing unit, and the member processing unit is connected to the member center to store, modify and query the member side information.
In a second aspect, the present invention provides a marketing management method, which applies the above marketing management system, and further includes a data center station, including the following steps:
s10, acquiring the information of the member terminal, and adding the information into the member center;
s20, the marketing end provides commodity information of a commodity center to the member end;
s30, obtaining an order, and adding the order into the order center;
and S40, the member end and the marketing end complete the transaction.
Compared with the prior art, the marketing management system and the marketing management method provided by the invention have the advantages that the member center, the commodity center and the order center are the constituent parts of the data center, the marketing management system is additionally arranged to operate the data center, the member center, the commodity center and the order center are decoupled from the marketing management system, the marketing management module is arranged in the marketing management system to recruit and manage marketing terminals, and the client management module, the order management module and the commodity module are arranged to respectively operate the data of the client center, the order center and the commodity center, so that the marketing management system can call the data of the client center, the order center and the commodity center through the data center, and the stability of the system is improved.
Drawings
The invention will be further described with reference to the accompanying drawings and examples, in which:
FIG. 1 is a schematic diagram of a connection of a marketing management system provided by an embodiment of the invention;
FIG. 2 is a schematic diagram of the elements of a marketing management module provided by an embodiment of the present invention;
FIG. 3 is a schematic diagram of a unit of a merchandise management module according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of the elements of a commission settlement module provided by an embodiment of the present invention;
FIG. 5 is a block diagram of an order management module according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of the elements of a customer management module provided by an embodiment of the invention;
fig. 7 is a schematic step diagram of a marketing management method according to an embodiment of the present invention.
Detailed Description
Embodiments of the present invention will now be described in detail with reference to the accompanying drawings.
Fig. 1 shows a preferred embodiment of a marketing management system 2 provided by the present invention.
A marketing management system 2, cooperating with a data center 1, the data center 1 including a member center 10, a commodity center 20 and an order center 30, comprising: the marketing end management module 60 establishes different marketing ends in a platform recruitment mode or/and a secondary recruitment mode; the client management module 101 is used for calling member information in the member center 10 to establish a corresponding member end, and performing information management and operation maintenance on the member end; the commodity module 201 manages commodities in the commodity center 20, and is convenient for a marketing end to effectively perform marketing operation on the commodities; the order management module 301 manages orders of the order center 30, and establishes marketing orders of corresponding commodities based on the marketing terminals and the member terminals; the member center 10, the commodity center 20 and the order center 30 are components of the data center 1, a marketing management system 2 is additionally arranged to operate the data center 1, the member center 10, the commodity center 20 and the order center 30 are decoupled from the marketing management system 2, a marketing management module 60 is arranged in the marketing management system 2 to recruit and manage marketing terminals, and a client management module 101, an order management module 301 and a commodity module 201 are arranged to operate data of the client center, the order center 30 and the commodity center 20 respectively, so that the marketing management system 2 can call data of the client center, the order center 30 and the commodity center 20 through the data center 1, the stability of the system is improved, and the marketing management system can be used for recruitment and management of the marketing terminals conveniently.
The marketing terminals mentioned in this embodiment may be referred to as distributors, or may also be referred to as sellers, and are not limited herein, and the recruitment behavior includes, but is not limited to, issuing a recruitment requirement, directly contacting with a job hunting individual, and the like, and an enterprise or a superior marketing terminal may obtain information displayed by other marketing terminals, so as to qualify them and finally recruit them; it is understood that the customer and the member refer to the same group in this embodiment; the commodity includes a physical commodity or a virtual commodity, which is not limited herein, and it is easy to obtain that the constituent elements of the order include the shopping quantity of the commodity, the pricing of the commodity, the shipment time of the commodity, and the like, which are not described herein in detail.
As shown in fig. 2, a preferred embodiment of the marketing end management module 60 provided by the present invention.
The marketing end management module 60 includes a marketing end calibration unit 601, where the marketing end calibration unit 601 sets marketing ends to be rated or/and in a dependent relationship, and the calibration refers to determining the rating and a relative dependent relationship, when an enterprise or a superior marketing end needs to grade a recruited marketing end, the marketing end calibration unit 601 may be used for calibration, it is easily conceivable that when the enterprise or the superior marketing end determines the marketing end rating using the marketing end calibration unit 601, information of the marketing end may be modified at the same time, where a modification option may only be a rating item, but may also include a subdivision hierarchy corresponding to a current rating, and this is not limited. Preferably, when the marketing terminal calibration unit 601 is used to determine the affiliation, it means that when a superior marketing terminal needs to determine its subordinate marketing terminal, another marketing terminal can be directly divided into its affiliation range, and it can be understood that an enterprise may also use the marketing terminal calibration unit 601 to transform the sequence of the subordinate marketing terminals corresponding to the superior marketing terminal, and details are not described here.
In this embodiment, the marketing end management module 60 further includes an marketing end recruitment unit 602, where the marketing end recruitment unit 602 is configured to send marketing end recruitment information to an enterprise or a superior marketing end, and is configured to recruit the marketing end.
In this embodiment, the marketing end management module 60 further includes a marketing end combination unit 603, the marketing end combination unit 603 combines at least three marketing ends into one or more combinations, an enterprise or a higher-level marketing end can combine lower-level marketing ends into one or more teams by using the marketing end combination unit 603, and meanwhile, a peer marketing end can combine with other peer or lower-level marketing ends into a team by using the marketing end combination unit 603, so as to form a sufficiently large marketing group and improve the completion efficiency of the task amount; further, the marketing end management module 60 further includes a marketing end processing unit 604, and the marketing end processing unit 604 queries, enables, disables and edits available statuses or information of marketing ends, which may conveniently allow a business or a superior marketing end to edit the available statuses or information of marketing ends that have been recruited by the business or the superior marketing end, and it is understood that the information refers to an address, a marital status, a name, and the like, which is not limited herein.
In this embodiment, the marketing end management module 60 further includes a task management unit 606, so as to distribute marketing tasks to the marketing end, the results of the marketing tasks are transmitted to the client management module 101 and the order management module 301 for archiving or processing, the client management module 101 uses the results of the marketing tasks to add corresponding client information to the member center 10, or adds corresponding history records to the purchased order list of the corresponding client in the order center 30, and by separating the records of the task management unit 606 from the daily marketing records, the problem of confusion among data can be avoided.
In this embodiment, the marketing end management module 60 further includes a marketing end assessment unit 605, data of the marketing end is displayed through the marketing end assessment unit 605, and an upgrade option is provided for an enterprise or a higher-level marketing worker to improve the grade of the marketing end, it can be understood that the marketing end assessment unit 605 is connected with the marketing end calibration unit 601, and when the enterprise or the higher-level marketing end upgrades the marketing end, the marketing end calibration unit 601 can correspondingly improve the grade of the corresponding marketing end; further, the marketing end assessment unit 605 may set a fixed assessment and upgrade rule, and when the marketing amount or the marketing amount of the marketing end exceeds a preset value, the marketing end may automatically upgrade the rating.
Fig. 3 shows a preferred embodiment of the merchandise management module according to the present invention.
The commodity management module comprises a commodity quotation unit 2011 and a commission calibration unit 2012, wherein the commodity quotation unit 2011 calibrates the price of the commodity in the commodity center 20, and the commission calibration unit 2012 calibrates the commodity in the commodity center 20 so that the order center 30 can perform collection calculation or commission calculation, so that the purposes of commission for the marketing end and collection one-time distribution for the customer are achieved, and the commodity management module is very convenient; it is understood that the commission refers to the corresponding draw or profit after marketing action is made by the marketing end, and since the commission calculation mode is not related to the present invention, it is not explained here, and similarly, the quote refers to the price of the corresponding goods to the client, and will not be described here.
As shown in fig. 1 and 4, a preferred embodiment of a commission settlement module 501 is provided for the present invention.
The data center 1 further comprises a settlement center 50, the marketing management system 2 further comprises a commission settlement module 501, the commission settlement module 501 acquires order information from the order center 30 and obtains commission information from the commodity center 20, and then the calculation result is sent to the settlement center 50 for sending commission, so that the process is automatic and convenient; specifically, the commission settlement module 501 includes a commission issuance unit 5011 and a commission calculation unit 5012, the commission calculation unit 5012 acquires data from the commodity center 20 and the order center 30, calculates commission of the marketing terminal, and transmits the commission to the settlement center 50 for storage, and the commission issuance unit 5011 acquires commission to be issued from the settlement center 50 and transmits the commission to the corresponding marketing terminal.
In this embodiment, the commission settlement module 501 further includes a commission rule unit 5013, the commission rule unit 5013 is formulated by the enterprise or the superior marketing terminal, and after the enterprise or the superior marketing terminal specifies the commission rule, the commission rule unit 5013 performs commission rule repartitioning on a plurality of similar commodities or a plurality of similar commodities of the commodities in the commodity center 20, it can be understood that, after the commission rule is changed, the commission alignment unit 2012 of the commodity management module edits the commission corresponding to the commodity again according to the commission rule.
As shown in fig. 5, a preferred embodiment of an order management module 301 provided by the present invention is shown.
The order management module 301 comprises an order processing unit 3011, the order processing unit 3011 is connected to the order center 30, and modifies or deletes orders of the member end corresponding to the order center 30, so that the process is automatic and the productivity is improved; further, the order management module 301 further includes an order complaint unit 3012, where the order complaint unit 3012 is connected to the member center 10, so that when an order is complaint, the complaint can be transferred to the name of the corresponding member in the member center 10.
As shown in fig. 6, a preferred embodiment of a customer management module 101 provided by the present invention.
The client management module 101 comprises a member processing unit 1011, wherein the member processing unit 1011 is connected with the member center 10 to store, delete and inquire the information of the member terminal; specifically, the customer management module 101 further comprises a member rating unit 1012, wherein the member rating unit 1012 is used for rating the members, and when the purchase amount of the customers exceeds a preset value, the customers are given a rating to make corresponding service adjustment.
In the above embodiment, as shown in fig. 1, the data center 1 further includes a trading center 40, where the trading center 40 is used for express delivery and commodity handover of orders; the marketing terminal management system further includes a transaction processing module 401, and the transaction processing module 401 calls order information and a corresponding express delivery address from the transaction center 40 and the order center 30 for delivering and handing over the goods.
Not shown in the drawings, the marketing management system 2 further includes a receipt settlement module for receiving a receipt settlement.
Fig. 7 shows a preferred embodiment of a marketing management method according to the present invention.
A marketing management method, which applies the marketing management system 2 and further comprises a data center station 1, comprises the following steps:
s10, acquiring the member end information, and adding the member end information into the member center 10; s20, the marketing end providing the member end with the commodity information of the commodity center 20; s30, obtaining an order, and adding the order into the order center 30; s40, the member end and the marketing end complete the transaction, and through setting the data center 1, wherein the data center 1 comprises a member center 10, a commodity center 20, an order center 30, a settlement center 50 and a transaction center 40, the marketing management system 2 can acquire data from the data center 1, and the enterprise and the higher marketing end can also manage the marketing end, thereby realizing the interaction between the enterprise and the higher marketing end and the lower marketing end, and the interaction between the marketing end and the member end, which is very convenient.
In addition, the first, second, etc. sequence terms noted in the above are not used to define the sequence between the objects, and are used only as identifying terms, and the specific object arrangement position and spatial relationship are defined by the orientation in the text.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents and improvements made within the spirit and principle of the present invention are intended to be included within the scope of the present invention.

Claims (10)

1. The utility model provides a marketing management system, with the cooperation of the platform in the data, the platform in the data includes member center, commodity center and order center, its characterized in that includes:
the marketing end management module is used for establishing different marketing ends in a platform recruitment or/and secondary recruitment mode;
the client management module is used for calling member information in the member center to establish a corresponding member end and carrying out information management and operation maintenance on the member end;
the commodity module is used for managing commodities in the commodity center, so that effective marketing operation is conveniently carried out on the commodities by a marketing terminal;
and the order management module is used for managing the order of the order center and establishing a marketing order based on the corresponding commodity of the marketing terminal and the member terminal.
2. The marketing management system of claim 1, wherein the marketing end management module comprises a marketing end targeting unit that sets the marketing end to rank or/and affiliation.
3. The marketing management system of claim 1 or 2, wherein the marketing-side management module further comprises a marketing-side combining unit that combines at least three marketing sides into one or more combinations.
4. The marketing management system of claim 1 or 2, wherein the marketing-end management module further comprises a marketing-end processing unit that queries, enables, disables, and edits available status or information of the marketing end.
5. The marketing management system of claim 1 or 2, wherein the marketing end management module further comprises a task management unit to perform marketing task distribution to the marketing end, the results of the marketing tasks being delivered to the customer management module and the order management module for archiving or processing.
6. The marketing management system of claim 1 or 2, wherein the goods management module comprises a goods quote unit and a commission alignment unit, the goods quote unit performs price alignment on the goods of the goods center, and the commission alignment unit performs commission alignment on the goods of the goods center for collection calculation or commission calculation by the order center.
7. The marketing management system of claim 1 or 2, wherein the data center further comprises a clearing house, the marketing management system further comprising a commission settlement module, the commission settlement module obtaining order information from the order house and after obtaining commission information to the commodity house, calculating a result and sending the commission to the clearing house for sending a commission.
8. The marketing management system of claim 1 or 2, wherein the order management module comprises an order processing unit, and the order processing unit is connected with the order center and used for modifying or deleting orders of corresponding member terminals of the order center.
9. The marketing management system of claim 1 or 2, wherein the customer management module comprises a member processing unit, and the member processing unit is connected to the member center to store, delete and inquire the member side information.
10. A marketing management method, characterized in that a marketing management system according to claims 1 to 9 is applied, further comprising a data center station, comprising the steps of:
s10, acquiring the information of the member terminal, and adding the information into the member center;
s20, the marketing end provides commodity information of a commodity center to the member end;
s30, obtaining an order, and adding the order into the order center;
and S40, the member end and the marketing end complete the transaction.
CN202110267435.2A 2021-03-11 2021-03-11 Marketing management system and method Pending CN113139781A (en)

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107274200A (en) * 2016-04-08 2017-10-20 湖南易分销电子商务有限公司 A kind of the whole network differential pin mall system and its application method
CN107403327A (en) * 2016-05-18 2017-11-28 湖南易分销电子商务有限公司 Mobile differential pin store processing system and its method
CN109299962A (en) * 2017-07-25 2019-02-01 深圳壹账通智能科技有限公司 Finance product distribution system, method and storage medium
CN111667305A (en) * 2020-05-24 2020-09-15 杭州云徙科技有限公司 Digital middle station system, construction method and application method
CN111784432A (en) * 2020-03-30 2020-10-16 苏州天联地网科技有限公司 Electronic commerce platform based on internet and business model thereof

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107274200A (en) * 2016-04-08 2017-10-20 湖南易分销电子商务有限公司 A kind of the whole network differential pin mall system and its application method
CN107403327A (en) * 2016-05-18 2017-11-28 湖南易分销电子商务有限公司 Mobile differential pin store processing system and its method
CN109299962A (en) * 2017-07-25 2019-02-01 深圳壹账通智能科技有限公司 Finance product distribution system, method and storage medium
CN111784432A (en) * 2020-03-30 2020-10-16 苏州天联地网科技有限公司 Electronic commerce platform based on internet and business model thereof
CN111667305A (en) * 2020-05-24 2020-09-15 杭州云徙科技有限公司 Digital middle station system, construction method and application method

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