CN113129062A - Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money - Google Patents
Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money Download PDFInfo
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- CN113129062A CN113129062A CN202110428777.8A CN202110428777A CN113129062A CN 113129062 A CN113129062 A CN 113129062A CN 202110428777 A CN202110428777 A CN 202110428777A CN 113129062 A CN113129062 A CN 113129062A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0236—Incentive or reward received by requiring registration or ID from user
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Abstract
A user signs a contract on an APP platform of a terminal, receives a corresponding activity task and pays a corresponding amount of deposit, the user watches the advertisement with a specified time length and obtains a corresponding time length voucher through the APP of the terminal every day in a fulfillment period, the user completes the activity task in the fulfillment period, namely fulfillment is successful, and the platform refunds the deposit paid by the user in the initial stage, namely the user obtains commodities free of charge. The invention supervises and guides the user to complete the task of watching the advertisement within the set time through the first consumption mode of leading the task and paying the guarantee fund, and corresponding performance rewards such as the return guarantee fund and the like can be obtained only by completing the task, thereby effectively improving the enthusiasm and the continuity of the user for watching the advertisement, enhancing the constraint force of watching the advertisement by the user, improving the conversion rate of the advertisement fee and realizing the expected target of advertisement propaganda.
Description
Technical Field
The invention relates to an advertisement broadcasting marketing method and system, in particular to an advertisement marketing method and system based on a mobile phone terminal, an intelligent TV terminal APP and a big data platform.
Background
At present, most advertisers introduce goods or services to audiences through traditional or emerging media, but do not know whether users watch and how to watch the goods or services, because the tasks issued by the existing video advertisements are in a mode of rewarding after making tasks, the reward amount is small each time, many users do not make designated tasks actively in order to save time or not recognize the advertisements, and the time or the period of making the tasks is not correspondingly restricted, so the enthusiasm of watching the advertisements is poor, the conversion rate of the advertising fee is low, the broadcasting effect is greatly reduced, and the expected target of advertising can not be achieved completely.
Disclosure of Invention
In order to solve the defects of the advertisement broadcasting form in the background technology, the invention establishes a marketing mode which takes a big data analysis platform as a technical support, leads a task and pays a guarantee fee through a mobile phone terminal and an intelligent television terminal APP, obtains commodities freely by watching advertisements as a task, and manufactures a corresponding advertisement broadcasting system aiming at the marketing mode so as to realize accurate advertisement delivery and high-conversion-rate advertisement broadcasting system.
In order to achieve the technical purpose, the technical scheme adopted by the invention is as follows: a user signs a contract on an APP platform of a terminal, receives a corresponding activity task and pays a corresponding amount of deposit, the user watches the advertisement with a specified time length and obtains a corresponding time length voucher through the APP of the terminal every day in a fulfillment period, the user completes the activity task in the fulfillment period, namely fulfillment is successful, and the platform refunds the deposit paid by the user in the initial stage, namely the user obtains commodities free of charge.
An advertisement broadcasting system suitable for the marketing method comprises an APP platform installed on a terminal; the contract performing module, the task module and the ending module are all arranged in the APP platform;
the performance module comprises a cross bond insurance bond branch module and a goods-receiving performance branch module;
the commodity contract-performing branch module is connected with the task module, and the task module comprises a platform advertisement publishing module, a platform user advertisement viewing feedback module, a consumption behavior big data analysis module, a terminal registered face identity verification module, a terminal advertisement broadcasting module, an advertisement commodity contract-performing timing module and an online shopping mall purchasing module which are arranged in the APP platform;
the ending module is connected with the task module and realizes the performance result through the feedback of the task module.
The ending module comprises two parts of default and fulfillment completion, wherein the client does not complete the task, namely default and no deposit is returned; the client completes the task, namely completing the performance and returning the deposit.
The reward mode includes a voucher mode and a refund guarantee fee mode: when the client does the task in the course of performing, the client can feed back the voucher according to the task amount and the completion degree, the voucher can be consumed in the online shopping mall, and the user can back and guarantee money after performing.
The terminal registered face identity authentication module realizes the acquisition of the registration information and face biological information of the user.
The terminal advertisement broadcasting module realizes the broadcasting of the advertisement pushed according to the big data analysis.
The advertising commodity task performance timing module realizes the timing of the advertisement watching time and the display of the performance completion degree of the user every day.
The platform advertisement publishing module and the platform user advertisement watching feedback module realize the uploading of advertisement main goods or service advertisement program materials, the arrangement of the advertisement program materials, the distribution of advertisements, and the big data analysis of user watching and consuming behaviors.
Compared with the existing marketing mode, the advertisement playing marketing method and the advertisement playing marketing system disclosed by the invention have the advantages that the user signs a contract to receive the advertisement for free to obtain the commodity task at the APP, and the received commodity can be obtained for free after successful fulfillment. Through the prior consumption mode of leading the task and paying the deposit, the user is urged and guided to complete the task of watching the advertisement in the set time, and corresponding performance rewards such as the return deposit and the like can be obtained only after the task is completed, so that the enthusiasm and the continuity of watching the advertisement by the user are effectively improved, the constraint force of watching the advertisement by the user is enhanced, the conversion rate of the advertisement fee is improved, and the expected target of advertisement propaganda is realized.
Drawings
FIG. 1 is a block flow diagram of the present invention.
Detailed Description
The invention is further illustrated with reference to the following figures and examples.
Referring to fig. 1, in the advertisement broadcasting marketing method based on the contract-performing and return-returning commodity money disclosed by the invention, a user signs a contract on an APP platform of a terminal, receives a corresponding activity task and pays a corresponding amount of deposit, the user watches an advertisement with a specified duration and obtains a corresponding duration voucher through the APP of the terminal every day in the contract-performing period, the user completes the activity task in the contract-performing period, namely the contract-performing success, and the platform returns the deposit paid by the user in the initial stage, namely the user obtains commodities free of charge.
Preferably, the amount of the deposit is not higher than the actual sales amount of the commodity.
The advertisement broadcasting system suitable for the marketing method comprises an APP platform installed on a terminal; the fulfillment module, the task module and the ending module are all arranged in the APP platform. The terminal is a mobile phone terminal and an intelligent TV terminal, is connected with a big data analysis system, is provided with an APP, and has the functions of task release, getting and watching advertisement videos.
Wherein, the performance module comprises a cross bond branch module and a goods-to-be-carried performance branch module;
the commodity contract-performing branch module is connected with the task module, and the task module comprises a platform advertisement publishing module, a platform user advertisement viewing feedback module, a consumption behavior big data analysis module, a terminal registered face identity verification module, a terminal advertisement broadcasting module, an advertisement commodity contract-performing timing module and an online shopping mall purchasing module which are arranged in the APP platform; the ending module is connected with the task module and realizes the performance result through the feedback of the task module.
The ending module comprises two parts of default and fulfillment completion, wherein the client does not complete the task, namely default and no deposit is returned; the client completes the task, namely completing the performance and returning the deposit. The reward mode comprises a refund guarantee fund mode and a voucher mode, when a client does a task in the performance process, the client can feed back the voucher according to the task amount and the completion degree, the voucher can be consumed in a shopping mall on line, and the refund guarantee fund is carried out after the performance is completed. Successful performance guarantees the return of cash in full amount. The voucher pays the voucher with the advertisement of the corresponding watching time regardless of successful performance, and can be withheld in a shopping mall.
The terminal registration face identity authentication module realizes the registration information and face biological information acquisition of the user. The terminal advertisement broadcasting module realizes the broadcasting of the advertisement pushed according to the big data analysis. The advertising commodity task performance timing module realizes the timing of the advertisement watching time and the display of the performance completion degree of the user every day. The platform advertisement publishing module and the platform user advertisement watching feedback module realize the uploading of advertisement main goods or service advertisement program materials, the arrangement of the advertisement program materials, the distribution of advertisements, and the big data analysis of user watching and consuming behaviors.
The big data based analysis platform of the invention is mainly embodied in analyzing the user registration portrait, such as the age, sex, occupation, income condition and hobbies of the user. The dwell time of the user viewing the advertising content and the consumption behavior of the online mall are analyzed. Comprehensively analyzing the consumption potential of the target person or the crowd to the target commodity. And the platform pushes corresponding commodity advertisements to target crowds in a targeted manner according to the big data analysis result.
The profit of the platform comes from the advertising fee of an advertiser, the default money of the activity of the user for participating in the advertisement and getting the commodity, the selling of the advertisement commodity of the online shopping mall and the like.
The present invention will be described in detail with reference to the following examples: the embodiment is implemented on the premise of the technical scheme of the invention, and a detailed implementation mode and a specific operation process are given. It will be apparent to those skilled in the art that various changes and modifications can be made without departing from the spirit and scope of the invention.
Example 1
As shown in Table 1, the system is based on a big data analysis platform as a technical support, and realizes accurate advertisement putting and high-conversion-rate advertisement broadcasting by watching advertisements and getting commodities through a mobile phone terminal and an intelligent television terminal APP.
The user draws the fulfillment of the commodity activity through the mobile phone or the TV terminal and pays the corresponding deposit. Generally, the guarantee amount is not higher than the normal sale amount of the commodity, or the risk marketing higher than the market price can be selected, the guarantee amount can be higher than the normal price, because the platform refunds the guarantee amount after the user performs the contract; or the user can choose not to participate in free activities, or can purchase the goods with cash according to normal selling price. The obtained commodities have no default condition and return guarantee money after the date of the contracting. Therefore, the benefit of the user is ensured to the maximum extent, and the enthusiasm and the persistence of the task of the user can be improved by the marketing mode of paying first and performing second. The platform carries out big data analysis by watching advertisement contents and shopping mall consumption behaviors of users, and pushes advertisements which are interested by the users in a targeted manner.
Initial use of the APP by the user requires registration information including name, age, occupation, and income. And select the type of advertisement of interest. And the background initial stage can correspondingly push according to the registration information and the interest points of the user. The user APP registration also needs face authentication to ensure that the user watches the advertisement.
As shown in table 1, the system participates in the commercial activity watching terminal where the user first chooses to watch the advertisement at the APP. And entering an electronic signing interface after the terminal is selected, wherein signing content comprises user participation activity notices, such as watching advertisements every day to obtain cash vouchers, paying the amount and the use of the guarantee funds, unit prices of online commodities and the like.
This example takes the user participating in the activity to get the intelligent e-mail as an example: the user selects the intention advertisement commodity to electronically sign a contract, and the app video acquisition module records the user's fulfillment awareness and agreement terms of the agreement. The agreement content includes the amount of the deposit, the minimum time for watching the advertisement every day, the validity period of the agreement, etc. After the electronic contract is completed, the user pays 1900 yuan (lower than the market price) of the commodity (smart television) guarantee fee. And the APP opens the current performing account number of the user.
In the embodiment, the user receives the APP opened every day in the smart television subscription period, the face verification passes through the advertisements pushed by the back watching platform, and the initial advertising video content platform selects targeted pushing after analyzing according to the registration information and the selected interest industries of the user. And in the later stage, the big data is accurately pushed after being analyzed through the retention time of the advertisement content watched by the user and the consumption behavior of the mall.
In the embodiment, a user watches advertisement videos through APP, an application system watches timing and prompts the completion condition of daily performance of the user, the system carries out face verification according to a time interval set by a platform, only if face recognition is successfully carried out twice, the time period is judged to be effective watching time, and the system judges that the daily effective watching time is accumulated for 10 minutes and prompts the completion of daily performance.
In the embodiment, the user watches the advertisement video through the APP, not only is the goods obtained to perform and the voucher with the corresponding watching duration obtained, but also the user can go to an online shopping mall of the platform to perform discount consumption. Such as: the market price of the mobile phone in the online shopping mall is 2000 yuan, the voucher can replace cash discount consumption, and the user can buy corresponding goods at the price lower than the market price, so that the initiative of watching advertisements and the conversion rate of the watching effect of the user are greatly improved.
In the example, the user receives the advertising video watched for 10 minutes each day in the subscription period of the smart television, the number of days of watching the advertising video for 10 minutes each day in the agreement period of three years (1095 days) is accumulated to reach 2 years (730 days), the acceptance is considered to be fulfilled, and the platform returns the guarantee fund in full amount. Otherwise, the default deposit is not returned. The example user can query daily and overall performance at the terminal APP. The APP interface salient position prompts the proportion of task completion, the number of days left until completion and the total number of minutes. Therefore, the user can know the task state in time.
In the daily advertisement watching behavior of the user, the platform can issue the voucher to the user according to the voucher unit price obtained every minute multiplied by the watching time length, the user can consume the voucher through the online shopping mall at any time, and the voucher is deducted according to the pricing policy of the commodity.
The invention is based on big data analysis as technical support, and the user can watch the advertisement through the mobile phone terminal and the intelligent television APP to get the commodity, thereby realizing accurate advertisement putting and high conversion rate. The system changes the behavior of the user watching the advertisement into the way that the user actively watches the advertisement and actively contacts with the advertisement commodity. The system brings convenience to life and can obtain practical benefits for users and advertisers.
Claims (7)
1. An advertisement broadcasting marketing method based on contract-performing and commodity-returning money is characterized in that a user signs a contract on an APP platform of a terminal, receives a corresponding activity task and pays a corresponding amount of deposit, the user watches an advertisement with a specified time length and obtains a corresponding time-length voucher through the APP of the terminal every day in a contract-performing period, the user completes the activity task in the contract-performing period, namely the contract-performing is successful, the platform returns the deposit paid by the user at the initial stage, namely the user obtains commodities free of charge.
2. An advertisement broadcasting system adapted to the marketing method of claim 1, comprising an APP platform installed at a terminal; the contract performing module, the task module and the ending module are all arranged in the APP platform;
the performance module comprises a cross bond insurance bond branch module and a goods-receiving performance branch module;
the commodity contract-performing branch module is connected with the task module, and the task module comprises a platform advertisement publishing module, a platform user advertisement viewing feedback module, a consumption behavior big data analysis module, a terminal registered face identity verification module, a terminal advertisement broadcasting module, an advertisement commodity contract-performing timing module and an online shopping mall purchasing module which are arranged in the APP platform;
the ending module is connected with the task module and realizes the performance result through the feedback of the task module.
3. The system of claim 2, wherein the ending module comprises two parts of default and fulfillment, and the client does not complete the task, i.e. default and no deposit is returned; the client completes the task, namely completing the performance and returning the deposit.
4. The system of claim 3, wherein the reward mode comprises a voucher mode and a return deposit mode: when the client does the task in the course of performing, the client can feed back the voucher according to the task amount and the completion degree, the voucher can be consumed in the online shopping mall, and the user can back and guarantee money after performing.
5. The system of claim 2, wherein the registered face authentication module of the terminal collects registration information of the user and face biometric information.
6. The system of claim 2, wherein the terminal advertisement broadcasting module implements broadcasting of the advertisement pushed according to big data analysis.
7. The system of claim 2, wherein the advertising item task performance timing module is configured to count the time of the advertisement being watched by the user and display the completion degree of the performance.
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| CN202110428777.8A CN113129062A (en) | 2021-04-21 | 2021-04-21 | Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money |
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| CN202110428777.8A CN113129062A (en) | 2021-04-21 | 2021-04-21 | Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money |
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Cited By (1)
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Application publication date: 20210716 |