CN113032961A - Clothing marketing virtual simulation system and method for analyzing clothing consumption behaviors - Google Patents
Clothing marketing virtual simulation system and method for analyzing clothing consumption behaviors Download PDFInfo
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Abstract
The invention discloses a virtual simulation system and a method for clothing marketing for analyzing clothing consumption behaviors, which skillfully generate a visual initial clothing model by using the current clothing image of a consumer as a data analysis starting point through a visual virtual simulation scheme, so that the consumer can achieve an on-the-spot effect when receiving clothing marketing, simultaneously, the shape and the wearing of the consumer are used as the initial virtual clothing model, so that the attraction and the use experience of the consumer can be greatly improved, the difference between on-line consumption display and physical shop try-on can be further drawn through the scheme, the consumer can achieve consumption experience which is close to the on-line try-on by means of simulation pushing, the support of on-line massive clothing resources can be obtained, and the limitation of limited or small quantity of on-site stock of traditional clothing is broken through a simulation pushing mode, in addition, the mode of displaying the virtual simulation image in a visual mode is simple and direct, and the experience effect is good.
Description
Technical Field
The invention relates to the technical field of simulation analysis, in particular to a clothes marketing virtual simulation system and a method for analyzing clothes consumption behaviors.
Background
Clothing marketing is taken as an important popularization means for pushing clothing to the market, current clothing marketing comprises on-line clothing marketing and off-line clothing marketing, the off-line marketing is mostly carried out by adopting an in-store display rack upper frame, putting on and store staff oral introduction are combined with a human body model, personal try-on is carried out, the on-line marketing is mostly carried out only in a mode that a clothing photo is matched with a real model dress photo, based on the difference of the on-line marketing mode and the off-line marketing mode, the visual impression of the off-line physical store marketing mode is convenient for try-on, fitting clothing can be found, the relative price is slightly high, the on-line marketing mode has price advantage, but the on-line marketing mode is difficult to select fitting and caring clothing, particularly, one-time buying of products which are good-minded and good-minded, and is difficult to add, but the off-line marketing mode is difficult to carry out targeted delivery according to the favor of consumers, moreover, the types and the number of the clothes are highly limited, and although a great number of clothes can be displayed on line, the selection time of a consumer is limited, and the consumer cannot be quickly positioned to a proper wearing style in the products which are not easy to accept, so that the consumer can intuitively and accurately select the attractive clothes product by analyzing the consumption behavior of the clothes, and the method is a research subject with practical significance.
Disclosure of Invention
Aiming at the situation of the prior art, the invention aims to provide a clothing marketing virtual simulation system and a clothing marketing virtual simulation method for analyzing clothing consumption behaviors, which are accurate in matching, high in humanization degree, rapid in feedback, simple and convenient to operate and good in implementation effect.
In order to achieve the technical purpose, the technical scheme adopted by the invention is as follows:
a clothes marketing virtual simulation method for analyzing clothes consumption behaviors comprises the following steps:
s01, constructing a clothing database, and forming three-dimensional contour models of clothing under different specification conditions;
s02, acquiring the body shape and size of the user;
s03, scanning the head contour of the user;
s04, acquiring the current clothing data of the user;
s05, matching the obtained clothing data with clothing data in a clothing database, and obtaining clothing data with the highest matching degree;
s06, constructing a virtual human body model corresponding to the head contour and the body size of the user, and outputting the virtual human body model;
s07, importing the clothes data with the highest matching degree with the clothes data of the user into the virtual human body model, generating the virtual human body model with the corresponding clothes, and obtaining an initial virtual clothes model;
s08, constructing a virtual shop environment, and generating a dressing three-dimensional display platform in the virtual shop environment, wherein the dressing three-dimensional display platform is displayed with an initial virtual dressing model;
and S09, the user executes preset operation to select clothing data in the clothing database, executes corresponding operation to update the selected clothing data to the dressing three-dimensional display platform, and enables the dressing three-dimensional display platform to update the initial virtual dressing model, so that the real-time matched dressing model is obtained and displayed.
Further, as a possible embodiment, said garments include outerwear, underwear, trousers and shoes.
As a possible implementation manner, further, the manner of obtaining the size of the user's body includes at least one of the following:
the user inputs the corresponding body size by himself;
scanning by a three-dimensional scanning device;
scanning by an infrared thermal imaging device and acquiring by combining a contour recognition algorithm.
As a preferred alternative, it is preferred that the manner of obtaining the size of the user's body is scanning by an infrared thermal imaging device and obtaining the size by combining a contour recognition algorithm, which specifically includes: the method comprises the steps of obtaining infrared thermal imaging scanning images of a user in the side, front and back directions, identifying the human body contour of the obtained infrared thermal imaging scanning images through a Scharr edge detection algorithm or a canny edge detection algorithm to obtain thermal imaging human body contour scanning data, and obtaining the body size of the user according to the thermal imaging human body contour scanning data.
As a preferred alternative, when the body shape and size of the user are obtained according to the thermal imaging body contour scan data, the thermal imaging body contour scan data are respectively identified and divided into four limb data, head data and trunk data, and after the data are generated, the user may further perform the isometric data adjustment within the preset multiple range.
As a possible implementation manner, further, the head contour data of the user is obtained by scanning the head contour of the user through a three-dimensional scanner;
the user executes preset operation through the handheld controller to select the clothing data in the clothing database or selects the clothing data in the clothing database through preset gestures and limb actions.
As a possible implementation manner, in the constructed virtual shop environment, a three-dimensional clothing display platform is correspondingly generated, a three-dimensional contour model of one of the clothing in the clothing database when the clothing is worn is displayed on the three-dimensional clothing display platform, and the user performs a preset operation to switch the displayed clothing.
Based on the method, the invention also provides a clothing marketing virtual simulation system for analyzing clothing consumption behaviors, which comprises the following steps:
the data storage unit is used for storing the clothing database and three-dimensional contour model data of the clothing in the clothing database during dressing;
the scanning unit is used for acquiring the head contour, the body shape and the size of a user and the current clothing data of the user;
the comparison unit is used for calling the clothing data stored in the storage unit, matching the clothing data of the user with the clothing data in the clothing database and outputting the clothing data with the highest matching degree;
the three-dimensional modeling unit is used for constructing a virtual human body model corresponding to the head outline and the body size of the user and constructing a virtual shop environment;
the data processing unit is used for calling the clothes data stored in the storage unit and the three-dimensional outline model data corresponding to the clothes during dressing, receiving the virtual human body model generated by the three-dimensional modeling unit, generating the virtual human body model wearing the corresponding clothes and outputting the virtual human body model;
the virtual simulation image generation unit is used for visually outputting the virtual shop environment constructed by the three-dimensional modeling unit and the virtual human body model which is output by the visual output data processing unit and is worn with the corresponding clothes;
and the instruction acquisition unit is used for acquiring the control operation of a user, correspondingly generating a control instruction, and receiving and executing the control instruction by the three-dimensional modeling unit, the data processing unit or the virtual simulation image generation unit.
As a possible implementation manner, further, the virtual simulation image generation unit includes a head-mounted VR device or a holographic projection device; the instruction acquisition unit comprises a control handle or a limb action collector.
Based on the above method, the present invention further provides a computer-readable storage medium, where at least one instruction, at least one program, a code set, or an instruction set is stored in the storage medium, and the at least one instruction, at least one program, a code set, or an instruction set is loaded by a processor and executed to implement the above clothing marketing virtual simulation method for analyzing clothing consumption behavior.
By adopting the technical scheme, compared with the prior art, the invention has the beneficial effects that: the scheme ingeniously adopts a visual virtual simulation scheme, and takes the current dressing image of a consumer as a data analysis starting point to generate a visual initial dressing model, so that the consumer can achieve an on-the-spot effect when receiving clothing marketing, meanwhile, the attraction and the use experience of the consumer can be greatly improved by taking the personal shape and the dressing of the consumer as the initial virtual dressing model, the difference between on-line consumption display and entity shop try-on can be further pulled through the scheme, the consumer can achieve the consumption experience which is close to the on-line try-on in a simulation and push mode, the support of on-line massive clothing resources can be obtained, the limitation that the on-site inventory of traditional clothing is limited or less is broken through, in addition, the mode that a head-mounted device or a holographic projection device displays virtual simulation images is simple and direct, the experience effect is good.
Drawings
The invention will be further explained with reference to the drawings and the detailed description below:
FIG. 1 is a schematic flow chart of the operation of the method of the present invention;
FIG. 2 is a schematic diagram of a data source for obtaining the body size of a user in the method of the present invention;
FIG. 3 is a schematic composition diagram of thermal imaging scan data of a human body contour according to the method of the present invention;
fig. 4 is a schematic diagram of the schematic connection of the system of the present invention.
Detailed Description
As shown in fig. 1, the present invention provides a virtual simulation method for clothing marketing for analyzing clothing consumption behavior, which includes:
s01, constructing a clothing database, and forming three-dimensional contour models of clothing under different specification conditions, wherein the clothing comprises coats, underwear, trousers and shoes;
s02, acquiring the body shape and size of the user;
s03, scanning the head contour of the user;
s04, acquiring the current clothing data of the user;
s05, matching the obtained clothing data with clothing data in a clothing database, and obtaining clothing data with the highest matching degree;
s06, constructing a virtual human body model corresponding to the head contour and the body size of the user, and outputting the virtual human body model;
s07, importing the clothes data with the highest matching degree with the clothes data of the user into the virtual human body model, generating the virtual human body model with the corresponding clothes, and obtaining an initial virtual clothes model;
s08, constructing a virtual shop environment, and generating a dressing three-dimensional display platform in the virtual shop environment, wherein the dressing three-dimensional display platform is displayed with an initial virtual dressing model;
and S09, the user executes preset operation to select clothing data in the clothing database, executes corresponding operation to update the selected clothing data to the dressing three-dimensional display platform, and enables the dressing three-dimensional display platform to update the initial virtual dressing model, so that the real-time matched dressing model is obtained and displayed.
As a possible implementation manner, with reference to fig. 2, further, in step S02, the manner of obtaining the size of the user' S body includes at least one of the following:
the user inputs the corresponding body size by himself;
scanning by a three-dimensional scanning device;
scanning by an infrared thermal imaging device and acquiring by combining a contour recognition algorithm.
When the infrared thermal imaging device is used for scanning and the contour recognition algorithm is combined to obtain the body size of the user, as a preferred selection implementation mode, the preferred method specifically comprises the following steps: the method comprises the steps of obtaining infrared thermal imaging scanning images of a user in the side, front and back directions, identifying the human body contour of the obtained infrared thermal imaging scanning images through a Scharr edge detection algorithm or a canny edge detection algorithm to obtain thermal imaging human body contour scanning data, and obtaining the body size of the user according to the thermal imaging human body contour scanning data.
The method for matching the acquired clothing data with the clothing data in the clothing database may be to match the clothing data by using an image similarity matching algorithm, and then output the data with the highest confidence, and meanwhile, in order to save calculation power, a time node or a processing amount of the matching search may be set, for example, 10 seconds is used as a threshold of the processing time.
As shown in fig. 3, for convenience of correction and adjustment, as a preferred embodiment, when obtaining the body size of the user according to the thermal imaging body contour scan data, it is preferable that the thermal imaging body contour scan data is respectively identified and divided into four limb data, head data and trunk data, and after the data is generated, the user may further perform the isometric data adjustment within the preset multiple range.
In addition, for convenience of modeling, as a possible implementation manner, further, in step S03, the head contour data of the user is obtained by scanning the head contour of the user through a three-dimensional scanner;
the user executes preset operation through the handheld controller to select the clothing data in the clothing database or selects the clothing data in the clothing database through preset gestures and limb actions.
In order to improve the simulation interaction effect, as a possible implementation manner, further, a three-dimensional clothing display platform is correspondingly generated in the constructed virtual shop environment, a three-dimensional contour model of one of the clothing in the clothing database when the clothing is worn is displayed on the three-dimensional clothing display platform, and a user performs a preset operation to switch the displayed clothing.
In the scheme, the virtual simulation image can be displayed through the head-wearing VR device or the holographic projection device, so that a consumer can achieve an effect of being personally on the scene, meanwhile, the attractiveness can be greatly improved and the use experience of the consumer can be improved by taking the shape and the wearing of the consumer as an initial virtual dressing model, the difference between online consumption display and entity shop try-on can be further widened through the scheme, the consumer can achieve consumption experience which is close to the consistency of online try-on through a simulation pushing mode, meanwhile, the support of online massive clothing resources can be obtained, and the limitation that the field inventory of traditional clothing is limited or the quantity of traditional clothing is small is broken.
On the basis of the method, the residence time of the consumer on the real-time matching dressing model can be further counted, the facial expression of the consumer is obtained through the image recognition equipment, the facial expression of the consumer is recognized and classified into the favorite emotion concepts, the disliked emotion concepts or the lower emotion concepts which are more finely classified into the favorite emotion concepts and the disliked emotion concepts, then the preset clothing data are classified into different styles, the pushing weight of the clothing data of the favorite style identified by the facial expression of the consumer is improved on the premise of different styles, and the clothing data are preferentially pushed.
The weighting problem can be carried out according to the following technical idea:
s01, initializing the push priority, wherein x is 0.5;
and S02, when the stay time t is more than 30S, carrying out facial recognition on the consumer to obtain the expression of the consumer, and when the stay time t is judged to be favorite, x is 0.5+0.01, otherwise, x is 0.5-0.01.
Through the weight adjustment, the clothes style preferred by the consumer can be pushed preferentially, the purchase transaction probability of the clothes style is improved, the time cost of marketing pushing is reduced, and the consumption experience is improved.
With reference to fig. 4, based on the above method, the present invention further provides a clothing marketing virtual simulation system for analyzing clothing consumption behavior, which includes:
the data storage unit 1 is used for storing a clothing database and three-dimensional contour model data of clothing in the clothing database during dressing;
the scanning unit 2 is used for acquiring the head contour, the body shape and the size of a user and the current clothing data of the user;
the comparison unit 3 is used for calling the clothing data stored in the storage unit 1, matching the clothing data of the user with the clothing data in the clothing database and outputting the clothing data with the highest matching degree;
a three-dimensional modeling unit 4 for constructing a virtual human body model corresponding to the head contour and body size of the user and for constructing a virtual shop environment;
the data processing unit 5 is used for calling the clothes data stored in the storage unit 1 and the three-dimensional contour model data corresponding to the clothes during dressing, receiving the virtual human body model generated by the three-dimensional modeling unit, generating the virtual human body model with the corresponding clothes and outputting the virtual human body model;
the virtual simulation image generation unit 6 is used for visually outputting the virtual shop environment constructed by the three-dimensional modeling unit 4 and the virtual human body model which is output by the visual output data processing unit 5 and is provided with the corresponding clothes;
and the instruction acquisition unit 7 is used for acquiring the control operation of the user and correspondingly generating a control instruction, and is received and executed by the three-dimensional modeling unit 4, the data processing unit 5 or the virtual simulation image generation unit 6.
The instruction acquisition unit 7 may be a button-type remote control handle or a camera-type motion recognizer, and generates and outputs a preset corresponding instruction by executing a specific motion through a limb (e.g., a hand) of a user.
As a possible implementation manner, further, the virtual simulation image generating unit 6 includes a head-mounted VR device or a holographic projection device; the instruction acquisition unit 7 comprises a control handle or a limb action collector.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be substantially or partially implemented in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, a network device, or the like) or a processor (processor) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The foregoing is directed to embodiments of the present invention, and equivalents, modifications, substitutions and variations such as will occur to those skilled in the art, which fall within the scope and spirit of the appended claims.
Claims (10)
1. A clothes marketing virtual simulation method for analyzing clothes consumption behaviors is characterized by comprising the following steps: it includes:
constructing a clothing database, and forming a three-dimensional contour model when the clothing is dressed under different specification conditions;
acquiring the body size of a user;
scanning the head contour of the user;
acquiring current clothing data of a user;
matching the obtained clothing data with clothing data in a clothing database, and obtaining clothing data with the highest matching degree;
constructing a virtual human body model corresponding to the head contour and the body size of the user, and outputting the virtual human body model;
importing clothes data with the highest matching degree with clothes data of a user into a virtual human body model to generate the virtual human body model with corresponding clothes, and obtaining an initial virtual clothes model;
constructing a virtual shop environment, and generating a dressing three-dimensional display platform in the virtual shop environment, wherein an initial virtual dressing model is displayed on the dressing three-dimensional display platform;
and the user executes preset operation to select the clothing data in the clothing database, executes corresponding operation to update the selected clothing data to the dressing three-dimensional display platform, and enables the dressing three-dimensional display platform to update the initial virtual dressing model to obtain a real-time collocation dressing model and display the real-time collocation dressing model.
2. The clothes marketing virtual simulation method for analyzing clothes consumption behaviors of claim 1, wherein the virtual simulation method comprises the following steps: the clothes comprise coats, undergarments, trousers and shoes.
3. The clothes marketing virtual simulation method for analyzing clothes consumption behaviors of claim 1, wherein the virtual simulation method comprises the following steps: the manner of acquiring the body size of the user at least comprises one of the following manners:
the user inputs the corresponding body size by himself;
scanning by a three-dimensional scanning device;
scanning by an infrared thermal imaging device and acquiring by combining a contour recognition algorithm.
4. The clothes marketing virtual simulation method for analyzing clothes consumption behaviors of claim 3, wherein the virtual simulation method comprises the following steps: the method for acquiring the body shape and size of the user is to scan through an infrared thermal imaging device and acquire the body shape and size by combining a contour recognition algorithm, and specifically comprises the following steps: the method comprises the steps of obtaining infrared thermal imaging scanning images of a user in the side, front and back directions, identifying the human body contour of the obtained infrared thermal imaging scanning images through a Scharr edge detection algorithm or a canny edge detection algorithm to obtain thermal imaging human body contour scanning data, and obtaining the body size of the user according to the thermal imaging human body contour scanning data.
5. The clothes marketing virtual simulation method for analyzing clothes consumption behaviors of claim 4, wherein the virtual simulation method comprises the following steps: when the body shape and size of the user are obtained according to the thermal imaging human body contour scanning data, the thermal imaging human body contour scanning data are respectively identified and divided into four-limb data, head data and trunk data, and after the data are generated, the user can further perform equal-proportion data adjustment within a preset multiple range.
6. The clothes marketing virtual simulation method for analyzing clothes consumption behaviors of claim 1, wherein the virtual simulation method comprises the following steps: scanning the head contour of a user through a three-dimensional scanner to obtain head contour data of the user;
the user executes preset operation through the handheld controller to select the clothing data in the clothing database or selects the clothing data in the clothing database through preset gestures and limb actions.
7. The clothes marketing virtual simulation method for analyzing clothes consumption behaviors of claim 1, wherein the virtual simulation method comprises the following steps: and correspondingly generating a three-dimensional clothing display platform in the constructed virtual shop environment, displaying a three-dimensional outline model of one clothing in the clothing database when the clothing is worn on the three-dimensional clothing display platform, and executing preset operation by a user to switch the displayed clothing.
8. A clothing marketing virtual simulation system for analyzing clothing consumption behaviors is characterized in that: it includes:
the data storage unit is used for storing the clothing database and three-dimensional contour model data of the clothing in the clothing database during dressing;
the scanning unit is used for acquiring the head contour, the body shape and the size of a user and the current clothing data of the user;
the comparison unit is used for calling the clothing data stored in the storage unit, matching the clothing data of the user with the clothing data in the clothing database and outputting the clothing data with the highest matching degree;
the three-dimensional modeling unit is used for constructing a virtual human body model corresponding to the head outline and the body size of the user and constructing a virtual shop environment;
the data processing unit is used for calling the clothes data stored in the storage unit and the three-dimensional outline model data corresponding to the clothes during dressing, receiving the virtual human body model generated by the three-dimensional modeling unit, generating the virtual human body model wearing the corresponding clothes and outputting the virtual human body model;
the virtual simulation image generation unit is used for visually outputting the virtual shop environment constructed by the three-dimensional modeling unit and the virtual human body model which is output by the visual output data processing unit and is worn with the corresponding clothes;
and the instruction acquisition unit is used for acquiring the control operation of a user, correspondingly generating a control instruction, and receiving and executing the control instruction by the three-dimensional modeling unit, the data processing unit or the virtual simulation image generation unit.
9. The clothes marketing virtual simulation system for analyzing clothes consumption behaviors of claim 8, wherein: the virtual simulation image generation unit comprises head-mounted VR equipment or holographic projection equipment; the instruction acquisition unit comprises a control handle or a limb action collector.
10. A computer-readable storage medium, characterized in that: the storage medium stores at least one instruction, at least one program, a code set, or a set of instructions, which is loaded by a processor and executes a virtual simulation method for analyzing clothing consumption behavior according to any one of claims 1 to 7.
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