CN113010062A

CN113010062A - Method and device for generating design scheme and electronic equipment

Info

Publication number: CN113010062A
Application number: CN202110293042.9A
Authority: CN
Inventors: 王肖苑; 戴佳洁; 袁梦琪; 高振东; 庄程远; 席季季; 梁航; 张帅
Original assignee: Alibaba Singapore Holdings Pte Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2021-03-18
Filing date: 2021-03-18
Publication date: 2021-06-22
Also published as: WO2022193926A1

Abstract

The embodiment of the application discloses a method and a device for generating a design scheme and electronic equipment, wherein the method comprises the following steps: establishing a knowledge tag set; establishing a design material information set; establishing a design template set; in the process of generating a design scheme for a target commodity object by using a target design template, determining a corresponding target information field according to target knowledge tag information associated with material bits in the target design template, and acquiring a value of the target commodity object on the target information field from a commodity object information base; and mapping the value of the target commodity object on the target information field into the content to be displayed in the material position according to the design material information associated with the material position. By the embodiment of the application, the picture/video synthesis effect can be improved, and the effect of improving the browsing and purchasing conversion rate of the commodity object is really achieved.

Description

Method and device for generating design scheme and electronic equipment

Technical Field

The present application relates to the field of automatic design solution generation technologies, and in particular, to a method and an apparatus for generating a design solution, and an electronic device.

Background

In the commodity object information system, there is a demand for a large number of composite pictures/videos. For example, an activity page Banner picture, long graph description information in an item object detail page, a community poster, and may even include an entity package map, and so forth. The same commodity object is also generally required to pass through different composite pictures/videos in different scenes so as to convey information such as advantages of the commodity object to consumer users in specific scenes.

In order to improve the efficiency of picture/video synthesis, some automatic design tools exist in the prior art. With such an automated design tool, a designer user may configure a particular design template in which a number of material slots (which may also be referred to as "pit bits" or the like) may be configured and specify type information (which may include text, pictures, video, or the like, for example) for a particular material slot. For the material bits of the text type, the material bits may also be bound with information fields of the commodity object, for example, specific information fields may include the price, name, and the like of the commodity object. For the material bits of the picture/video type, the binding with the head chart of the commodity object can be performed by default. In this way, when picture/video composition is performed specifically, a specific design template can be selected, and information such as an ID of a specific commodity object can be input. Then, the automatic design tool can read the text content, the header and other information of the corresponding information field from the data source, and then fill the information into the specific design template according to the position and other information of the specific material position in the design template, so as to generate the specific composite picture/video.

The automatic design tool can help to improve the picture/video synthesis efficiency, but the specific picture/video synthesis effect is also considered, because the specific picture/video synthesis effect directly influences the conversion rate of browsing and purchasing of commodity objects. Although the existing automatic design tools can obtain better picture/video composite effect for most of the target commodity objects, the picture/video composite effect needs to be improved for the commodity objects of agricultural products such as fruits. This is because there is a large amount of content described by quantized data in the data source regarding the commodity object of the category of agricultural products or the like, for example, regarding a certain style of "cherry", the description regarding the sweetness thereof in the data source is "brix 18 +", and at this time, if the document of "brix 18 +" is directly displayed in the composite picture/video, it may be difficult to intuitively motivate the user.

Therefore, how to further improve the picture/video synthesis effect in the process of picture/video synthesis by the automatic design tool so as to actually play a role in improving the conversion rate of browsing and purchasing of the commodity object becomes a technical problem to be solved by the technical personnel in the field.

Disclosure of Invention

The application provides a method, a device and an electronic device for generating a design scheme, which can improve the picture/video synthesis effect and practically play a role in improving the browsing and purchasing conversion rate of commodity objects.

The application provides the following scheme:

a method of generating a design, comprising:

establishing a knowledge tag set, wherein the knowledge tag set comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

establishing a design material information set, wherein the design material information set comprises a plurality of design materials, and the design materials and the knowledge tags have corresponding relations;

establishing a design template set, wherein the design material information set comprises a plurality of design templates, the design templates comprise at least one material position, the material position is associated with configuration information, and the configuration information comprises design material information and knowledge tag information associated with the material position;

in the process of generating a design scheme for a target commodity object by using a target design template, determining a corresponding target information field according to target knowledge tag information associated with material bits in the target design template, and acquiring a value of the target commodity object on the target information field from a commodity object information base;

and mapping the value of the target commodity object on the target information field into the content to be displayed in the material position according to the design material information associated with the material position.

A method of generating a design, comprising:

establishing a design template set, wherein the design material information set comprises a plurality of design templates, the design templates comprise at least one material position, the material position is associated with configuration information, and the configuration information comprises design material information associated with the material position and a target knowledge tag;

in the process of generating a design scheme for a target commodity object by using a target design template, determining the content to be displayed in a material position according to the configuration information associated with the material position in the target design template and the design material information set.

A method of generating a design, comprising:

after receiving a request for generating a design scheme for a target commodity object, providing a candidate design template;

generating a plurality of design schemes related to the target commodity object according to the selected plurality of design templates, so as to be used for displaying the target commodity object from the perspective of a plurality of knowledge tags respectively;

and in the process of generating a design scheme for the target commodity object by using one of the design templates, determining the content to be displayed in the material position according to the configuration information associated with the material position in the target design template and the design material information set.

A method of generating a design template, comprising:

establishing a knowledge tag set, wherein a knowledge tag base comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

establishing a design material information set, wherein the design material information set comprises multiple types of design materials and corresponding relation information between the design materials and the knowledge tags;

after a request for newly building a design template is received, providing operation options for creating material positions in the design template in a target interface, and providing a plurality of selectable design material types through the operation options;

after a target design material type is selected, a corresponding material position is created, a corresponding target knowledge tag is determined, the target design material type and the target knowledge tag are determined as configuration information of the material position, and in the process of generating a design scheme for a target commodity object by using the design template, the content to be displayed in the material position is determined according to the configuration information associated with the material position and the design material information set.

A method of generating design material, comprising:

receiving an input sentence and displaying the input sentence after receiving a request for creating a file formula;

after the specified text content in the input sentence is selected, providing an optional knowledge tag, wherein the optional knowledge tag is determined according to the name of an information field included in a commodity object information base;

after the target knowledge tag is selected, establishing a corresponding relation between the specified text content and the target knowledge tag;

and generating a document formula by storing the input sentence and the corresponding relation information, wherein the document formula is used for configuring the material position in the design template, and generating the document content to be displayed in the corresponding material position according to the value of the target commodity object on the corresponding information field and the document formula when the design template is used for generating the design scheme for the target commodity object.

A method of generating design material, comprising:

after receiving a request for creating an icon group, providing an optional knowledge tag, wherein the optional knowledge tag is determined according to the name of an information field included in a commodity object information base;

after the target knowledge tag is selected, providing an operation option for adding an icon to the created icon group;

receiving a plurality of added icons through the operation options, and determining the corresponding relation between the icons and a plurality of enumerated values on the specified information field respectively;

and storing the plurality of icons and the corresponding relation information as an icon group, wherein the icon group is used for configuring material positions in a design template, and determining the icon to be displayed in the corresponding material position according to the value of the target commodity object on the corresponding information field when the design template is used for generating a design scheme for the target commodity object.

A method of generating design material, comprising:

after receiving a request for shooting pictures or video materials for a target commodity object, acquiring a plurality of knowledge tags related to the target commodity object and shooting specification information related to the knowledge tags; the knowledge tag corresponds to the name of an information field included in the commodity object information base;

providing operation options corresponding to the plurality of knowledge tags in a shooting interface;

when the target knowledge tag is selected, providing shooting specification information corresponding to the target knowledge tag in a shooting interface;

and establishing a corresponding relation between the target commodity object, the target knowledge tag and the shot picture or video for configuring the material position in the design template, and determining the picture or video as the content to be displayed in the corresponding material position when the design template is used for generating a design scheme for the target commodity object.

An apparatus for generating a design, comprising:

the system comprises a knowledge tag set establishing unit, a commodity object information base establishing unit and a commodity object information base establishing unit, wherein the knowledge tag set comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in the commodity object information base;

the design material information set establishing unit is used for establishing a design material information set, the design material information set comprises a plurality of design materials, and the design materials and the knowledge tags have corresponding relations;

the system comprises a design template set establishing unit, a knowledge tag information acquiring unit and a design information acquiring unit, wherein the design template set establishing unit is used for establishing a design template set, the design material information set comprises a plurality of design templates, the design templates comprise at least one material bit, the material bit is associated with configuration information, and the configuration information comprises design material information and knowledge tag information associated with the material bit;

the field information reading unit is used for determining a corresponding target information field according to target knowledge tag information related to material bits in a target design template in the process of generating a design scheme for a target commodity object by using the target design template, and acquiring a value of the target commodity object on the target information field from a commodity object information base;

and the to-be-displayed content determining unit is used for mapping the value of the target commodity object on the target information field into to-be-displayed content in the material position according to the design material information associated with the material position.

An apparatus for generating a design, comprising:

the system comprises a design template set establishing unit, a design information processing unit and a design information processing unit, wherein the design information processing unit is used for establishing a design template set, the design material information set comprises a plurality of design templates, the design templates comprise at least one material bit, the material bit is associated with configuration information, and the configuration information comprises design material information and a target knowledge tag associated with the material bit;

and the to-be-displayed content determining unit is used for determining the to-be-displayed content in the material position according to the configuration information and the design material information set associated with the material position in the target design template in the process of generating the design scheme for the target commodity object by using the target design template.

An apparatus for generating a design, comprising:

the candidate design template providing unit is used for providing candidate design templates after receiving a request for generating a design scheme for the target commodity object;

a design scheme generating unit, configured to generate a plurality of design schemes for the target commodity object according to the selected plurality of design templates, so as to display the target commodity object from the perspective of a plurality of knowledge tags, respectively;

An apparatus for generating a design template, comprising:

the system comprises a knowledge tag set establishing unit, a knowledge tag information base establishing unit and a commodity object information base establishing unit, wherein the knowledge tag set establishing unit is used for establishing a knowledge tag set, the knowledge tag base comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in the commodity object information base;

the design material information set establishing unit is used for establishing a design material information set, wherein the design material information set comprises multiple types of design materials and corresponding relation information between the design materials and the knowledge tags;

the system comprises a request receiving unit, a data processing unit and a data processing unit, wherein the request receiving unit is used for providing operation options for creating material positions in a design template in a target interface after receiving a request for newly creating the design template and providing a plurality of selectable design material types through the operation options;

and the material position creating unit is used for creating a corresponding material position and determining a corresponding target knowledge tag after the target design material type is selected, and determining the target design material type and the target knowledge tag as the configuration information of the material position so as to determine the content to be displayed in the material position according to the configuration information associated with the material position and the design material information set in the process of generating a design scheme for the target commodity object by using the design template.

An apparatus for generating design material, comprising:

the input sentence receiving unit is used for receiving and displaying the input sentences after receiving the request for creating the file formula;

the candidate knowledge tag providing unit is used for providing a selectable knowledge tag after the specified text content in the input sentence is selected, wherein the selectable knowledge tag is determined according to the name of an information field in a commodity object information base;

the corresponding relation establishing unit is used for establishing the corresponding relation between the specified text content and the target knowledge tag after the target knowledge tag is selected;

and the document formula generating unit is used for storing the input sentences and the corresponding relation information to generate a document formula, wherein the document formula is used for configuring material positions in a design template, and generating document contents to be displayed in corresponding material positions according to the values of the target commodity objects on corresponding information fields and the document formula when the design template is used for generating a design scheme for the target commodity objects.

An apparatus for generating design material, comprising:

the candidate knowledge tag providing unit is used for providing a selectable knowledge tag after receiving a request for creating the icon group, wherein the selectable knowledge tag is determined according to the name of an information field in the commodity object information base;

the operation option providing unit is used for providing operation options for adding icons to the created icon group after the target knowledge tag is selected;

the corresponding relation establishing unit is used for receiving the added icons through the operation options and determining the corresponding relation between the icons and the enumerated values on the specified information field;

and the storage unit is used for storing the icons and the corresponding relation information into an icon group, wherein the icon group is used for configuring the material positions in the design template, and determining the icons to be displayed in the corresponding material positions according to the values of the target commodity objects on the corresponding information fields when the design template is used for generating the design scheme for the target commodity objects.

An apparatus for generating design material, comprising:

the system comprises a request receiving unit, a display unit and a display unit, wherein the request receiving unit is used for acquiring a plurality of knowledge tags related to a target commodity object and shooting specification information related to the knowledge tags after receiving a request for shooting pictures or video materials for the target commodity object; the knowledge tag corresponds to the name of an information field included in the commodity object information base;

the operation option providing unit is used for providing operation options corresponding to the plurality of knowledge tags in a shooting interface;

the shooting specification information providing unit is used for providing shooting specification information corresponding to the target knowledge tag in a shooting interface when the target knowledge tag is selected;

and the corresponding relation establishing unit is used for establishing the corresponding relation between the target commodity object, the target knowledge tag and the shot picture or video, so as to configure the material position in the design template, and when the design template is used for generating a design scheme for the target commodity object, the picture or the video is determined as the content to be displayed in the corresponding material position.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

through the embodiment of the application, a knowledge tag set can be established, wherein a plurality of knowledge tags included in the knowledge tag set can correspond to information fields in a commodity object information base. In addition, a design material information set can be established on the basis of the knowledge tag set, wherein the design material information set can comprise corresponding relation information between the design material and the knowledge tag. In this way, in the process of generating a design scheme for a target commodity object by using a target design template, information of the target commodity object on a target information field corresponding to a target knowledge tag can be acquired from the commodity object information base according to configuration information associated with a plurality of material bits in a specific target design template, and then the information of the target commodity object on the target information field is mapped into a target design material according to the design material information set. Thus, the target design scheme can be generated subsequently by using the specific target design material. That is to say, specifically, in the process of generating the design scheme, the information on the specific field read from the commodity object information base is not directly filled in the design template, but the knowledge tag is used as a bridge to map the design material described in the embodiment of the present application, and through the design material, the more intuitive display of the information on the specific knowledge dimension is realized, so that the browsing and purchasing conversion rate of the information is improved.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

3-1, 3-2 are schematic diagrams of the configuration interface of the file formula provided in the embodiments of the present application;

4-1 through 4-3 are schematic diagrams of icon group configuration interfaces provided by embodiments of the present application;

5-1, 5-2 are schematic diagrams of a picture or video capture interface provided by embodiments of the present application;

FIGS. 6-1 to 6-3 are schematic diagrams of a design template configuration interface provided in an embodiment of the present application;

FIG. 7 is a schematic diagram of video stitching provided by an embodiment of the present application;

FIG. 8 is a flow chart of a second method provided by embodiments of the present application;

FIG. 9 is a flow chart of a third method provided by embodiments of the present application;

FIG. 10 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 11 is a flow chart of a fifth method provided by embodiments of the present application;

FIG. 12 is a flow chart of a sixth method provided by embodiments of the present application;

FIG. 13 is a flow chart of a seventh method provided by embodiments of the present application;

FIG. 14 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 15 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 16 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 17 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

FIG. 18 is a schematic diagram of a fifth apparatus provided by an embodiment of the present application;

FIG. 19 is a schematic diagram of a sixth apparatus provided by an embodiment of the present application;

FIG. 20 is a schematic view of a seventh apparatus provided by an embodiment of the present application;

fig. 21 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

It should be noted that, in the conventional automatic design tool, a design template may be configured first, a variety of material bits may be included in the design template, a specific material bit may be configured as a picture or video type, or a text type, and if the material bit is a text type, a specific associated field may also be specified. When the design template is used for synthesizing the picture or the video of the specific commodity object, the picture or the video in the main picture of the commodity object and the value on the specific field are mainly extracted from the commodity object information base according to the configuration information in the design template, and then the value on the specific field is added into the picture or the video to generate the specific synthesized picture or the specific synthesized video. That is, in the conventional automatic design implementation, the composition is mainly performed by adding text content to a picture or a video, wherein the picture or the video is taken from a main picture of a commodity object in a commodity object information base, and the added text content is a value of the commodity object in a specified field or fields in the commodity object information base.

The commodity object information base may generally include a plurality of information entries, and each information entry corresponds to a commodity object ID or a category. Each information item can comprise a plurality of information fields, but the information on the information fields except the information field such as the main picture specially related to the picture is usually in the form of text, for example, for fruit agricultural products, the main information field can comprise fruit weight, fruit diameter, sugar degree, production place, variety appearance, variety taste and the like. The values in the specific information field may mainly include, weight of fruit: 50g, fruit diameter: 20mm, sugar degree: 18+, and so forth.

The above-mentioned synthesis method has at least the following problems: first, the text on a particular information field may be a quantitative description of some numbers, etc., and the direct passage of such information may not be intuitive to the consumer user. Secondly, the information on different information fields is split, when the text information on a plurality of information fields is displayed, only a plurality of words or phrases can be listed, and the method is relatively rigid and difficult to activate the consumer user, so that a designer is required to supplement some perceptual description to cause emotional resonance of the consumer user. Third, the specific information fields of fruit weight, fruit diameter, sugar degree, etc. are mainly used for conveying knowledge about specific commodity objects to the consumer user from a specific dimension, so that the consumer user can obtain knowledge about the commodity objects. However, the simple text description has a problem that the expression is not rich enough. For example, if it is desired to convey the information "the fruit diameter is large" to the user, besides the text description, it may be conveyed by image content such as pictures or videos, or even by graphical icon content. Of course, a particular picture, video or icon will also typically need to satisfy certain conditions if it is desired to communicate knowledge in a particular dimension. For example, although knowledge is also transmitted by a photograph, when transmitting knowledge in the fruit diameter dimension and transmitting knowledge in the sugar degree dimension, specific pictures or videos need to have different emphasis points, and a specific knowledge transmission purpose can be achieved by different shooting methods and the like. In the commodity object information base in the prior art, only the main graph of the commodity object can be obtained, and the main graph cannot meet the requirement of accurately transmitting information from a specific knowledge dimension; however, regarding the icons, the conventional commodity object information base has no related information at all.

Based on the analysis, the embodiment of the application provides a corresponding solution from the perspective of improving the synthetic effect of the design scheme. In this scheme, a set of knowledge tags may be established according to some information fields for the characteristics of the commodity object in a commodity object information base, and accordingly, the commodity object information base may be referred to as a "knowledge graph". In addition, a design material information set can be established, and the specific design material information set can comprise corresponding relation information between the design material and the knowledge tag. Specifically, when a design scheme is generated for a certain commodity object, the information on the specific information field of the commodity object in the commodity object information base may be used as a basis, but the information on the specific information field in the commodity object information base is not directly used for generating the design scheme, but a knowledge tag is used as a bridge, the information on the specific information field in the commodity object information base is mapped to the design material provided in the embodiment of the application, and then the specific design material is used for generating the design scheme. The specific design material may include various types, such as a file, a picture, a video, an icon, and the like.

The design material related to the specific case class may be a relatively complete sentence expressed by a natural language, that is, the specific case information to be presented may be a complete sentence, rather than a scattered word or phrase. In order to achieve the purpose, the embodiment of the present application further provides a concept of a document formula, and the values of the commodity objects on the specific information fields are connected in series to form a complete sentence by using the specific document formula, and then the complete sentence is displayed. In addition, if the value of the specific commodity object on a certain information field in the specific commodity object information base is an abstract description such as a number, it may be translated first, for example, to translate the sugar degree "18 +" into a more easily understood perceptual description such as "sweetness high", and then assembled into a complete sentence by using the grammar formula, and so on.

Regarding the design material of pictures or videos, in the embodiment of the present application, a plurality of different pictures or videos may be provided for a specific commodity object, and respectively correspond to the commodity object in a plurality of different knowledge information fields, so as to convey knowledge in a specific certain dimension to a consumer user in a picture or video manner. For example, a certain commodity object may correspond to pictures or videos corresponding to a plurality of different knowledge information fields such as weight, sweetness and appearance, and each picture or video may be specially processed in terms of shooting angle, technique, and the like, so that the picture or video obtained by shooting can highlight the characteristics of the commodity object on the corresponding knowledge information field. In this way, when a design scheme is subsequently generated for a specific commodity object, a specific knowledge tag to be displayed can be selected, and then a picture or a video corresponding to the knowledge tag can be added to a specific design template, so that a user generates the specific design scheme.

In addition, in the embodiment of the application, design materials of icon classes can be used, and the icon can be specifically used for describing the characteristics of the commodity object under a certain knowledge tag through graphical materials. For example, if a fruit has a large diameter, the information may be transmitted by an icon in addition to a text, a picture, a video, or the like. For example, a particular icon may be a graphic capable of representing degree information when it is desired to convey knowledge of some degree value. Specifically, if the fruit diameter needs to be conveyed, when the fruit diameter belongs to multiple different degree values such as moderate, large and overlarge values, graphs in the forms of 'progress bars' and the like can be set in the icons, the size of the fruit diameter is expressed by setting the progress proportion of the progress bars, and the like.

In short, a knowledge tag may be associated with a specific design material, and accordingly, when the design template is generated, the material bits in the specific template may be configured by using the specific design material, including selecting specific design material information and knowledge tag. Thus, when a specific design template is used for designing a specified commodity object, a target design material can be determined according to configuration information associated with a plurality of material positions in the specific target design template, information of the target commodity object on corresponding information fields in a commodity object information base and the design material information set, and the design material is filled into the specific template to generate a specific design scheme, including a synthetic picture or a synthetic short video and the like.

From the perspective of system architecture, referring to fig. 1, the embodiment of the present application may provide an automatic design tool, by which a designer user may generate a design template, and may generate a corresponding design scheme for a specific commodity object by selecting a specific design template. In order to realize the mapping from the information on the specific information field in the commodity object information system to the design material, a design material generation tool can be provided, and related personnel can also use the design material generation tool to generate and store the design material for use in generating a design template or generating a design scheme. For the design materials of the file formula or the icon group type, the specific material generation tool may be a functional module inside the automatic design tool, or may be an independent application program, but can be docked with the automatic design tool, and the specifically generated design materials can be provided for the automatic design tool to use. In addition, for design materials such as pictures or videos, a shooting assistant tool on the mobile terminal device side can be provided. The shooting auxiliary tool can exist in the forms of light application and the like, and when a user uses the mobile terminal equipment to shoot pictures or videos, shooting suggestion information related to specific knowledge tags can be provided for the user through the shooting auxiliary tool, so that specific design materials can practically serve the purpose of conveying characteristics in a certain knowledge information field to the user.

The following describes in detail specific implementations provided in embodiments of the present application.

Example one

First, the first embodiment provides a method for generating a design solution from the perspective of an automatic design tool, and referring to fig. 2, the method may specifically include:

s201: establishing a knowledge tag set, wherein the knowledge tag set comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base.

In order to realize the mapping from the information on the specific information field in the commodity object information base to the design material, a knowledge tag set can be established in advance, and the specific knowledge tag can correspond to the information field in the commodity object information base. It should be noted that the commodity object information base in the embodiment of the present application may be a comprehensive commodity object information base covering multiple fields, industries, and categories, or, in a more typical scenario, may also be a commodity object information base specifically referring to a certain field or industry. For example, in one scenario, it may be a commodity object information base in the agricultural product field, and so on. In a specific implementation, the attribute tag on all or part of the information field used for describing the commodity object in the commodity object information base in the field may be determined as the knowledge tag in the embodiment of the present application. For example, in the agricultural product field, the information fields in the commodity object information base may generally include a production area, a fruit diameter, a fruit weight, and the like, and the knowledge tags in the embodiment of the present application may correspond to the attribute tags of the product, the fruit diameter, the fruit weight, and the like. The name of the specific knowledge tag may be the same as or different from the attribute tag on the corresponding information field, and may be specifically determined according to actual requirements.

S202: and establishing a design material information set, wherein the design material information set comprises corresponding relation information between the design material and the knowledge tag.

As described above, on the basis of establishing the knowledge tag set, a design material information set can be established. The design material information set may include multiple types of design materials, and each design material may correspond to a particular knowledge tag. For example, specific design material types may include a paperwork type, a picture/video type, an icon type, and so forth.

The design material related to the specific case class may be a relatively complete sentence expressed by a natural language, that is, the specific case information to be presented may be a complete sentence, rather than a scattered word or phrase. In order to achieve the object, the embodiment of the present application further provides a concept of a document formula, where in the design material information set, a plurality of specific document formulas may be stored, where a specific document formula may include fixed text content and non-fixed text content, where the non-fixed text content corresponds to a specific knowledge tag, and the knowledge tag corresponds to an information field in the commodity object information base, so that when a specific design material is generated for a specific commodity object by using the specific document formula, the non-fixed text content therein may be content that changes with information of the specific commodity object, that is, content that mainly embodies characteristics of the commodity object; the fixed text content mainly can connect other non-fixed contents in series, so that specific commodity object characteristic information can be expressed in a specific context, and therefore, the actually generated design materials can more easily motivate consumer users. For example, a certain document formula may be "average single fruit 8g < fruit weight >, super big fruit < fruit diameter, fruit weight description >", where "average single fruit" belongs to fixed text content, "8 g" and "super big fruit" are non-fixed text content, "8 g" corresponds to knowledge tag of "fruit weight", and "super big fruit" corresponds to knowledge tag of "fruit diameter, fruit weight description". Thus, if a material position in a design template uses the pattern formula, when the design template is used to generate a design scheme for a specific commodity object, the values of the commodity object on the two information fields of 'fruit weight' and 'fruit diameter and fruit weight description' can be taken out from the commodity object information base, and then the corresponding non-fixed text content can be replaced, and then the non-fixed text content and the fixed text content in the formula are assembled into a target pattern. For example, if the "fruit weight" of a commodity object is 5g, and the "fruit diameter and fruit weight description" is "medium fruit", the generated target pattern may be "average single fruit 5g, medium fruit", and so on.

In a specific implementation, in order to facilitate creation of the text formula design material, the embodiment of the present application may further provide a tool for generating the above document formula design material. Operation options for creating the pattern formula can be provided in the interface of the tool, sentence input can be carried out through the operation options, and then the input sentences can be displayed. For example, as shown in FIG. 3-1, a particular input sentence may be "average single fruit 8g, super big fruit". Then, after the specified text content in the input sentence is selected, an optional knowledge tag can be provided, and the specific optional knowledge tag can be determined according to the name of the information field included in the commodity object information base. For example, in the example shown in fig. 3-1, after "8 g" is selected, a plurality of selectable knowledge tags such as "name of commodity", "place of production", "geographical environment", "weather water and soil", etc. can be displayed, and the user can select one of the knowledge tags to bind with the currently selected text content. For example, after selecting "weight at fruit", the target text content of "8 g" may be bound to the "weight at fruit" information field. This is equivalent to binding with the interface corresponding to the "weight" information field in the commodity object information system, and subsequently, when the design material is generated by using the pattern formula, the value of the specific commodity object on the "weight" information field can be read through the specific interface, and then the value is filled into the specific pattern formula to generate the target pattern. In the same input sentence, specific knowledge tags can be bound to a plurality of different specified text contents. For example, in the example shown in fig. 3-1, after the binding of the knowledge tag "8 g +" and "fruit weight" is completed, the "super big fruit" may be further selected, and then, a plurality of selectable knowledge tags may be also displayed, from which the user may select one of the knowledge tags to bind with the text content, for example, specifically, the "fruit diameter/fruit weight description" may be selected.

It should be noted here that the specific input sentence may be a complete sentence and is expressed by a natural language, so that the design material generated according to the pattern formula is also a complete sentence, so that the characteristics of the specific commodity object and the like can be expressed in a complete context, which may include some descriptions playing a role in concatenation, and thus, the consumer user is easily motivated.

It should be noted that, for a specific commodity object, the value stored in a certain information field in the commodity object information base may be some abstract descriptions, and at this time, if the value is directly assembled into a sentence with the fixed text content in the file formula, there may still be a problem that it is difficult for the user to intuitively understand. For example, a certain non-fixed text content in a certain pattern formula is associated with a knowledge tag of "fruit weight", and possible values in the information field of "fruit weight" in the commodity object information base are "8 g +", "10 g +", and the like. However, it may be difficult for the average consumer to imagine how large the fruit is when the fruit weight is "8 g +". Therefore, in the concrete implementation, after the value of the specific commodity object on the field is read from the commodity object information base, the read objective specific value can be converted into a description mode which is easier to be understood by the consumer user and is biased to be perceptual. For example, "8 g +" can be converted to "select big fruit," "10 g +" can be converted to "super big fruit," and so on. Then, the converted content is combined with the fixed text content in the file formula to generate the target sentence.

In specific implementation, it is optional to directly replace the non-fixed text content in the pattern formula with the value of the commodity object in the specific field, or to replace the non-text content in the pattern formula after converting the objective description in the database into a more understandable description. In order to achieve the above purpose, in a specific implementation, in the process of generating a specific text formula, after the specified text content in the input text is selected, in addition to selecting a specific knowledge tag, selectable content replacement type information may be provided. For example, as shown at 31 in fig. 3-2, after the knowledge tag "fruit path" is selected, selectable content replacement types may be further provided, which may include two types, i.e., "objective concrete value" and "perceptual description". In addition, other types of content substitution may also exist, such as degree values, etc., when embodied. After a user selects one type, the user can be bound with the currently specified text content and the selected knowledge tag, and then when a design scheme is generated for a specific commodity object by using the text formula, the user can directly replace the unfixed text content in the formula by using the objective specific value or replace the unfixed text content after converting the objective specific value into the target text content in other description modes according to the specific content replacement type after reading the value of the commodity object on a specific information field.

In addition, in order to realize the conversion from the objective concrete value to the target text content, a mapping relation between the objective concrete value and the target text content can be provided in advance and stored. Or, if the objective specific value on a certain field is a numerical value used for quantitatively describing the attribute of the specific commodity object on the corresponding dimension, and the specific numerical value is dispersed, a plurality of numerical value intervals can be divided according to various possible numerical values, and corresponding target text content is provided for each numerical value interval and stored. Or, the specific value interval may also correspond to a degree value, for example, for an information field of "fruit weight", a plurality of value intervals may be divided, and correspond to several degree values of "super large", "moderate", "small", and the like. In addition, corresponding perceptual description contents can be provided for each numerical value interval respectively. For example, the numerical interval corresponding to "super large" is "10 g +", and the perceptual description content is "super large fruit"; the numerical value interval corresponding to 'big' is '8 g +', and the perceptual description content is 'screening big fruit'; the numerical value interval corresponding to 'moderate' is '6 g +', and the perceptual description content is 'fruit has component'; the numerical value interval corresponding to "small" is "4 g +", the perceptual description is "small fruit", and so on.

In this way, in the process of generating the case formula, after the specified text content in a certain input text is selected, if the selected knowledge tag is "effect heavy", a plurality of options such as "objective specific value", "degree value", "perceptual description" and the like can be provided, and a user can select one of the options, so that the knowledge tag associated with the specified text content currently selected in the text formula and the content replacement type can be determined.

It should be noted that, in specific implementation, the numerical value interval division modes corresponding to the same knowledge tag may be different for different types of commodity objects, for example, for two fruits, namely cherry and kiwi, the definitions of the numerical value intervals of "big fruit" and "super big fruit" are different, so that, in specific implementation, specific numerical value interval division rules, corresponding target text contents such as degree values and perceptual descriptions may also be provided for different commodity object types. In this way, when a design scheme is subsequently generated for the commodity object by using a specific file formula, if the content replacement type associated with a certain non-fixed text content is the content after conversion such as perceptual description or degree value, the category to which the current commodity object belongs can be determined, and then the converted text content can be determined according to the value interval division rule associated with the category and the corresponding relationship between the value interval division rule and the target text content.

In the case of providing multiple content replacement types, in a specific implementation, different non-fixed text contents in the same file formula can be associated with the same knowledge tag, but the same knowledge tag can generalize knowledge in multiple dimensions in the same file formula by associating different content replacement modes. For example, as shown in fig. 3-2, the non-fixed text content "8 g +" and "super big fruit" can be bound to the knowledge label of "fruit weight", but as shown at 32 in fig. 3-2, the content replacement type corresponding to "8 g +" is "objective actual value", and the content replacement type corresponding to "super big fruit" is "perceptual description". Thus, the two items of non-fixed text content included in the specifically generated case formula are associated with knowledge in two dimensions, one dimension being objective knowledge expressed by values on the specific information field, and the other dimension being perceptual knowledge. By assembling knowledge contents of various expression modes into a complete natural sentence, a user can obtain objective knowledge and improve the comprehension degree of the objective knowledge through perceptual description, so that the knowledge can be more effectively conveyed to the user.

It should be noted that, after a target text content in the input sentence is selected, the displayed optional knowledge tag may be the name of all or part of the knowledge/information fields that may appear in the merchandise object information system. In addition, in the process of generating the pattern formula, the specific pattern formula can be commonly used for a plurality of commodity objects, so that the provided selectable knowledge tag is not the name of the knowledge information field associated with a certain commodity object, but can be a union of the names of the knowledge information fields of all or part of the commodity objects in the commodity object information base. Of course, in practical applications, the design is usually performed in a certain industry or a specific field, and therefore, the specific commodity object information base may also refer to an information base composed of commodity object information in the industry or the field, where many commodity objects may be the same in the name of the knowledge information field, or have a relatively large intersection. For example, in the agricultural product field, the specific commodity objects may include various fruits, vegetables and the like, and since most commodity objects of the agricultural product class include knowledge information fields such as singleness, appearance, production place and the like, the situations of excessive selectable items and the like generally do not occur particularly when the selectable knowledge tags are provided.

Or, if the number of the selectable knowledge tags is large, the knowledge tags can be grouped in advance, then the group names of all the knowledge tag groups are displayed firstly, a specific knowledge tag in the group is displayed after a specific group is selected, and therefore a user can be helped to find out the required knowledge tag from the knowledge tags more quickly. For example, as shown at 33 in fig. 3-2, the knowledge labels may be divided into multiple groups such as "season", "level", "color, fragrance", "introduction of place of origin", and the like. After the color, aroma and taste group is selected, specific knowledge labels such as fruit diameter, sweetness and the like can be displayed.

In addition to the case formulas, the specific design materials may also include materials of the icon class. Since a specific icon may also be commonly used by a plurality of commodity objects, a specific material library may include a plurality of icon groups, each icon group may correspond to a specific knowledge tag, and one icon group may include a plurality of icons for respectively corresponding to a plurality of enumerated values on a specified information field in the commodity object information library. For example, if the knowledge tag corresponding to a certain icon group is a fruit path, and the enumerated values of the information field are respectively moderate, large, and oversized, the icon group may include three icons, which respectively correspond to the enumerated values. In this way, the design material of the icon group class can be associated with the specific material position subsequently when the design template is generated. When the design template is used for generating a design scheme for a specified commodity object, for a material position associated with the icon group, a value of the specific commodity object on a corresponding knowledge information field can be firstly acquired, then an icon corresponding to the value is selected from the icon group, and the position of the material position can be filled with the icon to be used as a part of the design scheme and be synthesized into the specific design scheme together with design materials corresponding to other material positions.

In a specific implementation, a specific icon may be designed in advance, but such a pre-generated icon is not associated with the knowledge tag described in the embodiment of the present application, so that the embodiment of the present application may also provide a tool for generating design materials of an icon group class. Referring to fig. 4-1, the tool may provide a specific interface, in which an operation option for creating an icon group may be provided, and after receiving a creation request, an operation option (for example, "intelligent creative component name" shown in the figure) for inputting an icon group name may be provided, and an optional knowledge tag (for example, a fruit path shown in a drop-down box corresponding to "knowledge dimension" shown in the figure, a recommendation reason, a component feature, and the like) may be provided, and then a target knowledge tag may be determined according to a selection result, where the specific knowledge tag corresponds to an information field name in the goods object information base. In addition, an operation option for adding an icon to the icon group may be provided, and the added icons may be received through the operation option, and the correspondence between each of the icons and the enumerated values on the specified information field may be determined. For example, the operation option specifically for adding an icon may be the "add material" option in fig. 4-1, and so on. Upon receiving an operation request via the operation option, a plurality of selectable icons may be presented, for example, as shown in fig. 4-2. After selecting one of the icons, the interface shown in fig. 4-3 may be returned to, and the enumerated values under the specific knowledge information fields may be configured for the icon. For example, if the previous selected knowledge tag in the interface of fig. 4-1 is "fruit diameter" and the enumerated values in the information field include medium, large, and huge, then one of the enumerated values, for example, "medium", may be specified for the specifically selected icon in the interface of fig. 4-3. After the icon is added, other icons can be added to the current icon group through the option of 'adding materials'. For example, a total of three icons are added to a certain icon group, which correspond to three enumerated values of "moderate", "large" and "huge", respectively, and so on.

After the addition of the icons is completed, the icons and the corresponding relation information of enumerated values in the specific knowledge information fields can be stored as icon groups, the specific icon groups can be used for configuring material positions in the design template, and when the design template is used for generating a design scheme for the target commodity object, the icons to be displayed in the corresponding material positions are determined according to the values of the target commodity object on the corresponding information fields.

In addition, the specific design material may further include a picture or a video corresponding to the specific knowledge tag, and unlike the case formula and the icon group, since the specific picture or the video is usually obtained by shooting a specific commodity object, the specific picture or the video material is not commonly used among a plurality of commodity objects, but is associated with the specific commodity object. Thus, in the design material information set, the design material of a specific picture or video class is associated with a specific commodity object ID/class and a knowledge tag. When the material of the picture or video type is used in the material position of the design template, the specific knowledge tag can be specified, so that when a design scheme is generated for a specific commodity object, the picture or video corresponding to the specific knowledge tag of the commodity object can be taken out from the material information base according to the information of the ID or the class and the like of the commodity object, and the picture or video is used as a part of the design scheme and is synthesized with the design material corresponding to other material positions into the specific design scheme.

The embodiment of the application can also provide a shooting auxiliary tool, and the shooting auxiliary tool can be a light application in a specific application program in the mobile terminal device. When a user takes a picture or a video, the user may first select information such as an ID or a category of a target commodity object, and then may acquire a plurality of knowledge tags related to the target commodity object and shooting specification information associated with specific knowledge tags. The specific shooting specification information may provide shooting advice to the user from multiple dimensions, such as subject (e.g., single whole fruit, cut fruit, etc.), view (e.g., close view, distant view, etc.), technique (e.g., contrast with other objects, etc.), angle (e.g., head up, 45 degree angle top down, etc.), composition (e.g., center composition, small area subject), background (e.g., white background, black background, etc.). The presentation form of the shooting specification information may also be various, for example, including a text form, or shooting examples in the form of pictures, videos, and the like may also be provided, and the like.

The shooting specification information corresponding to the specific knowledge tag may be pre-stored in a database such as a server, and after receiving a request for shooting the target commodity object, the shooting specification information corresponding to the specific knowledge tag and each knowledge tag may be requested to be acquired from the database. Alternatively, the shooting specification information may be stored locally in the terminal device. Thereafter, as shown at 51 in fig. 5-1, operation options corresponding to the plurality of knowledge tags may be provided in the shooting interface, and when the target knowledge tag is selected, shooting specification information corresponding to the target knowledge tag may be provided in the shooting interface. After the shooting is completed, the corresponding relation between the target commodity object, the target knowledge tag and the shot picture or video can be established so as to be used for configuring the material position in the design template, and when the design template is used for generating the design scheme for the target commodity object, the picture or video is determined as the content to be displayed in the corresponding material position.

The specific shooting specification information may include plain text information, and may also include contents such as pictures (e.g., exemplary dailies). For the former, as shown at 52 in fig. 5-1, specific text-type suggestion information such as "look down the subject at 45 degrees into the box" or the like may be added directly in the current shooting interface. For the latter, as shown in fig. 5-2, a floating layer or other interface may be popped up to display specific shooting suggestion information, and after browsing, the user may exit the suggestion information display interface by clicking an operation option such as "i know", and return to the specific shooting interface for acquiring a specific picture or video, and so on.

By the mode, the pictures or video materials of the specific commodity objects can be collected from the angle of the specific knowledge tags, so that the specific commodity objects can correspond to a plurality of pictures or video materials and correspond to the specific knowledge tags respectively. When picture synthesis or video synthesis is subsequently carried out, a specific knowledge tag can be selected to select a picture or video material, so that the synthesized design scheme has more emphasis, a consumer user can obtain more intuitive cognition about a specific knowledge item, and shopping decision is facilitated.

It should be noted that, in a specific implementation, the same knowledge tag may also be associated with a plurality of sets of different shooting specification information, for example, when a picture or video is shot on the knowledge tag of "fruit diameter", two angles of looking straight or 45 degrees obliquely up may be adopted for the specification of the shooting angle. When a specific picture or video is taken, two different pictures or videos can be taken according to two different shooting specifications.

S203: establishing a design template set, wherein the design material information set comprises a plurality of design templates, the design templates comprise at least one material bit, the material bit is associated with configuration information, and the configuration information comprises design material information and knowledge tag information associated with the material bit.

When a design scheme is generated by using an automatic design tool, a design template generally needs to be configured first, the design template may include a plurality of material positions, each material position may be configured separately, the material positions may include what types of materials are put in the material positions specifically needed, and the display attribute information of the material positions in the design template may include, for example, position, size, transparency, and if a document is involved, font size, alignment mode, and the like. In the embodiment of the present application, besides the display attribute information, a knowledge tag associated with a specific material position may be configured. Of course, in the specific implementation, since the material of the specific document formula or icon group is not associated with the specific commodity object information, if the material of the document or icon group needs to be placed in a certain material position, not only the material type associated with the material position needs to be designated as the document or icon, but also the specific document formula or the specific icon group needs to be selected for the specific material position. However, since the file formula class and the icon group are already associated with the knowledge tag information, it is no longer necessary to additionally specify the knowledge tag for the material level.

However, if a material position needs to be provided with a picture or video material, since the picture or video material is associated with specific commodity object information and a knowledge tag, when configuring the material position specifically needing to be provided with the picture or video in the design template, it is only necessary to configure the specific material type into the picture or video type and to specify the specific knowledge tag without specifying a specific icon or video.

Here, as described above, there may be a case where the same commodity object corresponds to a plurality of pictures or videos under the same knowledge tag, and the pictures or videos are obtained by shooting according to a plurality of sets of different shooting specification information under the same knowledge tag. In this case, an operation option for selecting the shooting specification tags may also be provided when configuring the design template, so that the designer may select one of the shooting specification tags according to the requirements of the specific template and the like. The shooting specification tag may also be saved to the configuration information corresponding to the material bits. Subsequently, when the template is used for generating a design scheme for a specific target commodity object, a picture or a video corresponding to a knowledge tag and a target shooting standard tag associated with the target commodity object and the material position can be acquired from the design material information set for displaying in the material position.

In addition, it should be noted that, in the same design template, only one material bit of a picture or a video is generally needed, but one or more material bits of a file or icon type can be configured. In addition, in the same design template, the pictures or videos usually convey the characteristics of the commodity objects to the user more intuitively, and the files or icons play an auxiliary role, so that in the concrete implementation, the associated knowledge tags can be determined for the design template according to the knowledge tags corresponding to the material positions of the pictures or videos. For example, if the material bit of a picture or video class in a certain design template corresponds to the "weight" tag, it is proved that the design template mainly displays the knowledge of the commodity object from the "weight" dimension, and therefore, the design template may also be associated with the "weight" knowledge tag, and so on. Therefore, when the design template set is displayed subsequently, the knowledge tags corresponding to the design templates can be displayed, so that the knowledge tags with emphasis on each specific design template are embodied, and a user can conveniently select the design templates.

S204: in the process of generating a design scheme for a target commodity object by using a target design template, determining a corresponding target information field according to target knowledge tag information associated with material bits in the target design template, and acquiring a value of the target commodity object on the target information field from a commodity object information base.

After the configuration of the design template is completed, the design template can be saved in the template set. Thus, when a design scheme needs to be generated for a specific commodity object, one target design template can be selected from the template set, then information such as an ID or a class of the commodity object can be input, and then an automatic design tool can determine a corresponding target information field according to target knowledge tag information associated with material bits in the target design template and acquire a value of the target commodity object on the target information field from the commodity object information base. However, the values in these target information fields are not directly filled into a specific design template, but first need to be mapped into target content using the design material in the embodiment of the present application.

For the material position associated with the type of the case formula, according to the associated knowledge tag in the case formula, the value of the specific commodity object on the field corresponding to the knowledge tag is firstly obtained from the commodity object information base, then the non-fixed text content in the case formula is replaced by the value, the non-fixed text content and the fixed text content in the case formula are assembled into the target case, and the target case is used as the target design material corresponding to the material position. For example, as shown in fig. 6-1, the pattern formula associated with a certain material level 61 is "from the east of the mountain < origin > climate mild < climate condition >, i prefer" (the specific formula may have a corresponding number, for example, as shown at 62 in fig. 6-1, the number information of the formula may be shown, etc.). Wherein the fixed text content is 'produce from', 'i like well', and the non-fixed text content is 'Shandong' and 'climate mild'. When the design template is used for generating a design scheme, the class of the currently input commodity object is Kaitemon, the value of the commodity object in the field of 'producing area' is Sichuan province, and the value of the field of 'climatic conditions' is 'full rainfall, fertile soil, large day-night temperature difference and mild climate'. The generated target file can be ' produced from Sichuan province, abundant rainfall, fertile soil, large day-night temperature difference, mild climate and favorite ' by me '.

If the non-fixed text content in the text formula is also associated with content replacement type information, the non-fixed text content in the file formula can be replaced according to the value of the target commodity object on the target information field and the content replacement type information. Corresponding to different content replacement types, the non-fixed text content in the target file formula can be directly replaced by the value on the target information field according to the mode, the value on the target information field can be converted into the target text content, and the non-fixed text content in the target file formula can be replaced by the target text content.

In addition, in specific implementation, a target document editing area may be provided, as shown at 63 in fig. 6-1, after the target document is automatically generated, the designer user may be allowed to edit the target document, for example, if the value of the "climate condition" field is too long, a part of the content may be manually deleted, or a part of the content may be modified, etc. For example, for the foregoing description of the climate conditions, "soil fertility, day and night temperature difference large," climate mild "manually modified to" yellow-to-red flesh with ta made up ", and the like may be given.

For the material position associated with the type of the icon group, according to the knowledge tag associated with the icon group, the value of the specific commodity object on the field corresponding to the knowledge tag is obtained from the commodity object information base, then, the target icon corresponding to the value is determined from the icon group, and the target icon is used as the target design material corresponding to the material position. For example, a material bit 64 is associated with an icon group named "introduction of origin", and the associated knowledge label is "climate condition", and the icons included in the icon group may respectively correspond to various possible enumerated values in the climate condition field as shown at 65 in fig. 6-2 (of course, in practical applications, it may not be necessary to show the icons in the icon group in a specific design interface). When the design template is used to generate a design solution, assuming that the category of the currently input commodity object is still "kathon", and the value of the commodity object on the "climate condition" field is "rain is abundant", the icon in the icon group corresponding to "rain is abundant" may be finally used as the target icon, for example, as shown at 66 in fig. 6-2, and the target icon may be finally displayed at the position of the corresponding material position.

As shown in fig. 6-3, for the material level 67 associated with a picture or video type, a picture or video corresponding to the current merchandise object and the knowledge tag associated with the material level (e.g., "color, smell" and the like shown at 68) may be directly obtained from the material library, and then the picture or video may be used as the target design material to be displayed in the material level.

After the target design material associated with the specific material position is determined, the target design material can be filled into the target design template according to the position information of the material position in the target design template, so that a target design scheme is generated. The specific target design may include a synthesized picture, or a synthesized short video, etc. The synthesized picture can be generated by synthesizing a material of the picture type with a document, an icon, or the like. For a synthesized short video, it can be generated by synthesizing one or more video materials with a document, an icon, or the like. For example, specifically, when synthesizing a short video, as shown in fig. 7, a timeline component may be provided, and a user may select a plurality of design templates, which correspond to a time period on the timeline, respectively, and in each design template, a video material of the commodity object under the corresponding knowledge tag may be determined according to the specifically filled commodity object information, and in addition, the determination and filling of the corresponding material may be performed according to the specific file material position and the icon material position, so as to generate a specific design scheme of the short video. For example, in the example shown in fig. 7, a specific short video may include five videos, and the characteristics of the commodity object may be introduced from the knowledge dimensions such as "trade name", "shape and color", "place of origin", "picking style" and "eating law", and each video may correspond to different video contents, and a text formula, an icon, and the like, and is used for visually displaying the characteristics in a specific knowledge dimension.

That is to say, the specifically generated design scheme in the embodiment of the present application may correspond to a specific commodity object or a specific class, and after the design scheme is generated, the design scheme may be specifically used for delivery to multiple channels. For example, the detailed information may specifically include a detailed page of the commodity object, a social poster, a physical package, and other delivery channels.

In summary, by the embodiment of the present application, a knowledge tag set may be first established, where a plurality of knowledge tags included therein may correspond to information fields in the commodity object information base. In addition, a design material information set can be established on the basis of the knowledge tag set, wherein the design material information set can comprise corresponding relation information between the design material and the knowledge tag. In this way, in the process of generating a design scheme for a target commodity object by using a target design template, information of the target commodity object on a target information field corresponding to a target knowledge tag can be acquired from the commodity object information base according to configuration information associated with a plurality of material bits in a specific target design template, and then the information of the target commodity object on the target information field is mapped into a target design material according to the design material information set. Thus, the target design scheme can be generated subsequently by using the specific target design material. That is to say, specifically, in the process of generating the design scheme, the information on the specific field read from the commodity object information base is not directly filled in the design template, but the knowledge tag is used as a bridge to map the design material described in the embodiment of the present application, and through the design material, the more intuitive display of the information on the specific knowledge dimension is realized, so that the browsing and purchasing conversion rate of the information is improved.

Example two

In the second embodiment, another method for generating a design is also provided, and referring to fig. 8, the method may include:

s801: establishing a knowledge tag set, wherein the knowledge tag set comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

s802: establishing a design material information set, wherein the design material information set comprises a plurality of design materials, and the design materials and the knowledge tags have corresponding relations;

s803: establishing a design template set, wherein the design material information set comprises a plurality of design templates, the design templates comprise at least one material position, the material position is associated with configuration information, and the configuration information comprises design material information associated with the material position and a target knowledge tag;

s804: in the process of generating a design scheme for a target commodity object by using a target design template, determining the content to be displayed in a material position according to the configuration information associated with the material position in the target design template and the design material information set.

The design material comprises a picture or a video, wherein the picture or the video is associated with commodity object information and a knowledge tag; at this time, for the material position in which the design material type in the target design template is a picture or a video, a target picture or a video corresponding to the target commodity object and the knowledge tag associated with the material position may be acquired from the design material information set, so that the target picture or the video is determined as the content to be displayed in the material position.

Or the design material comprises a case formula, the case formula is a natural language sentence consisting of fixed text content and non-fixed text content, and the non-fixed text content corresponds to the knowledge tag; at this time, the configuration information associated with the material bits further includes: one of which is a target case formula. And for the material position with the material type of the pattern formula designed in the target design template, determining a corresponding target information field according to target knowledge tag information associated with the material position, and acquiring the value of the target commodity object on the target information field from the commodity object information base. And replacing the non-fixed text content in the target file formula according to the value of the target commodity object on the target information field, and combining the replaced text content and the fixed text content into a target sentence so as to determine the target sentence as the content to be displayed in the material position.

Or the design material comprises an icon group, wherein the icon group comprises a plurality of icons which are respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base; at this time, the configuration information associated with the material bits may further include: one set of target icons. For the material position with the material type of the icon group designed in the target design template, determining a corresponding target information field according to target knowledge tag information associated with the material position, and acquiring the value of the target commodity object on the target information field from the commodity object information base; and determining a target icon corresponding to the value on the target information field in the target icon group so as to determine the target icon as the content to be displayed in the material position.

With the second embodiment, since the concept of the knowledge tag is defined and the specific design material is related to the knowledge tag, the specific design scheme generated by using the design material with the knowledge tag has the advantage that the characteristics under a specific knowledge tag can be more prominent than those in the conventional scheme.

EXAMPLE III

In the first and second embodiments, after the specific design template is created, a specific design template is first selected, and then information such as ID of the specific commodity object is input, so that a specific design scheme is generated for the commodity object by using the material bit and configuration information thereof defined in the design template and a pre-established design material library. In the third embodiment, the user may be provided with an operation option for inputting information such as the product object ID, and then, a selectable design template may be provided, and multiple selections of the design template may be implemented. Thus, a user can select a plurality of design templates for the same target commodity object, and different design templates may be focused on different knowledge tags, so that a plurality of different design schemes can be generated for the same commodity object, and the design schemes can respectively display information such as characteristics of the commodity object from the perspective of different knowledge tags.

Further, these design solutions may be put in groups or the like. For example, if 5 composite maps are generated for a certain commodity object, the 5 composite maps may be put into a certain target page in a group, for example, specifically, the 5 composite maps may be put into a main map resource position of a detail page, and when the page displays the commodity object, the design schemes may be displayed in the main map resource position respectively in a carousel manner, so that a user can obtain knowledge about the commodity object under a plurality of different identification tags respectively. In addition, a plurality of composite drawings may be displayed by posters, physical packaging, and the like.

Or, assuming that a design template of 4 video classes is selected for a certain commodity object (that is, the design template includes material bits of video types), at this time, 4 sections of synthesized videos may also be generated for the commodity object, and in addition, operation options for performing processing such as splicing, setting time length, and the like on the synthesized videos may also be provided, so that a section of video about the commodity object may be generated. That is, the video is stitched by 4 videos, and the user can be provided with knowledge about the commodity object from dimensions of different knowledge tags, respectively. The spliced video can be used for being released into a specific page, or can be used for other purposes.

Specifically, the third embodiment provides a method for generating a design solution, and referring to fig. 9, the method may include:

s901: establishing a knowledge tag set, wherein the knowledge tag set comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

s902: establishing a design material information set, wherein the design material information set comprises a plurality of design materials, and the design materials and the knowledge tags have corresponding relations;

s903: establishing a design template set, wherein the design material information set comprises a plurality of design templates, the design templates comprise at least one material position, the material position is associated with configuration information, and the configuration information comprises design material information associated with the material position and a target knowledge tag;

s904: after receiving a request for generating a design scheme for a target commodity object, providing a candidate design template;

s905: generating a plurality of design solutions about the target commodity object according to the selected plurality of design templates for displaying the target commodity object from the perspective of a plurality of knowledge tags;

In specific implementation, the design template is associated with a knowledge tag, and when a candidate design template is provided, the knowledge tag associated with the candidate design template can be displayed so that a user can conveniently select the design template.

The design solutions include a plurality of synthetic pictures, and at this time, the synthetic pictures may be delivered to the target page in a grouped manner.

Alternatively, the plurality of design solutions include a plurality of composite videos, and in this case, an operation option for processing the plurality of composite videos may be further provided to splice the plurality of composite videos into the target video.

Example four

The fourth embodiment further provides a method for generating a design template for the process of generating a design template described above, and referring to fig. 10, the method may include:

s1001: establishing a knowledge tag set, wherein a knowledge tag base comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

s1002: establishing a design material information set, wherein the design material information set comprises multiple types of design materials and corresponding relation information between the design materials and the knowledge tags;

s1003: after a request for newly building a design template is received, providing operation options for creating material positions in the design template in a target interface, and providing a plurality of selectable design material types through the operation options;

s1004: after a target design material type is selected, a corresponding material position is created, a corresponding target knowledge tag is determined, the target design material type and the target knowledge tag are determined as configuration information of the material position, and in the process of generating a design scheme for a target commodity object by using the design template, the content to be displayed in the material position is determined according to the configuration information associated with the material position and the design material information set.

The design material type comprises a picture or a video, wherein the picture or the video is associated with commodity object information and a knowledge tag; at this time, after the picture or video type is selected, an operation option for selecting the knowledge tag may be provided so as to determine the selected knowledge tag as the target knowledge tag.

Specifically, the same commodity object can correspond to a plurality of pictures or videos under the same knowledge tag, and the pictures or videos are obtained by shooting according to a plurality of sets of different shooting specification information under the same knowledge tag; at this time, after the picture or video type is selected, an operation option for selecting the shooting specification tag can be provided; and the selected target shooting tag can be stored in the configuration information associated with the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, according to the knowledge tag in the configuration information and the target shooting tag, a target picture or video is selected as the content to be displayed in the material position from the picture or video type material corresponding to the target commodity object.

In addition, the knowledge tag corresponding to the design template can be determined according to the knowledge tag corresponding to the material position of the picture or video type.

The design material type can also comprise a case formula, the case formula is a natural language sentence consisting of fixed text content and non-fixed text content, and the non-fixed text content corresponds to the knowledge tag; at the moment, after the type of the file formula is selected, a candidate file formula can be provided according to the design material set; determining the knowledge tag associated with the selected case formula as the target knowledge tag; in addition, the selected pattern formula can be saved in the configuration information of the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, the content to be displayed in the material position is generated by combining the selected pattern formula and the value of the target commodity object on the designated information field.

In addition, the design material type can also comprise an icon group, wherein the icon group comprises a plurality of icons which are respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base; after the icon group type is selected, providing a candidate icon group according to the design material set; determining the knowledge tag associated with the selected icon group as the target knowledge tag; in addition, the selected icon group can be stored in the configuration information of the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, the content to be displayed in the material position is determined according to the selected icon group and the value of the target commodity object on the designated information field.

EXAMPLE five

The fifth embodiment provides a method for generating design materials from the perspective of a pattern formula generation tool, and referring to fig. 11, the method may include:

s1101: receiving an input sentence and displaying the input sentence after receiving a request for creating a file formula;

s1102: after the specified text content in the input sentence is selected, providing an optional knowledge tag, wherein the optional knowledge tag is determined according to the name of an information field included in a commodity object information base;

s1103: after the target knowledge tag is selected, establishing a corresponding relation between the specified text content and the target knowledge tag;

s1104: and generating a document formula by storing the input sentence and the corresponding relation information, wherein the document formula is used for configuring the material position in the design template, and generating the document content to be displayed in the corresponding material position according to the value of the target commodity object on the corresponding information field and the document formula when the design template is used for generating the design scheme for the target commodity object.

During specific implementation, optional content replacement mode information can be provided after the target knowledge tag is selected; the content replacement mode comprises the following steps: replacing the non-fixed text content in the target file formula with the value on the target information field, or replacing the non-fixed text content in the target file formula with the target text content after converting the value on the target information field into the target text content; and after one content replacement mode is selected, storing the corresponding relation between the specified text content in the file formula and the selected content replacement mode.

EXAMPLE six

The sixth embodiment provides a method for generating design materials from the perspective of an icon group generation tool, and referring to fig. 12, the method may include:

s1201: after receiving a request for creating an icon group, providing an optional knowledge tag, wherein the optional knowledge tag is determined according to the name of an information field included in a commodity object information base;

s1202: after the target knowledge tag is selected, providing an operation option for adding an icon to the created icon group;

s1203: receiving a plurality of added icons through the operation options, and determining the corresponding relation between the icons and a plurality of enumerated values on the specified information field respectively;

s1204: and storing the plurality of icons and the corresponding relation information as an icon group, wherein the icon group is used for configuring material positions in a design template, and determining the icon to be displayed in the corresponding material position according to the value of the target commodity object on the corresponding information field when the design template is used for generating a design scheme for the target commodity object.

EXAMPLE seven

The seventh embodiment provides a method for generating design material from the perspective of a shooting aid, and referring to fig. 13, the method may include:

s1301: after receiving a request for shooting pictures or video materials for a target commodity object, acquiring a plurality of knowledge tags related to the target commodity object and shooting specification information related to the knowledge tags; the knowledge tag corresponds to the name of an information field included in the commodity object information base;

s1302: providing operation options corresponding to the plurality of knowledge tags in a shooting interface;

s1303: when the target knowledge tag is selected, providing shooting specification information corresponding to the target knowledge tag in a shooting interface;

s1304: and establishing a corresponding relation between the target commodity object, the target knowledge tag and the shot picture or video for configuring the material position in the design template, and determining the picture or video as the content to be displayed in the corresponding material position when the design template is used for generating a design scheme for the target commodity object.

For the parts of the second to seventh embodiments that are not described in detail, reference may be made to the descriptions of the first embodiment and other parts, which are not described herein again.

It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).

Corresponding to the first embodiment, the embodiment of the present application further provides an apparatus for generating a design solution, and referring to fig. 14, the apparatus may include:

a knowledge tag set establishing unit 1401, configured to establish a knowledge tag set, where the knowledge tag set includes a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

a design material information set establishing unit 1402, configured to establish a design material information set, where the design material information set includes multiple design materials, and the design materials and the knowledge tags have corresponding relationships;

a design template set establishing unit 1403, configured to establish a design template set, where the design material information set includes multiple design templates, the design templates include at least one material bit, the material bit is associated with configuration information, and the configuration information includes design material information and knowledge tag information associated with the material bit;

a field information reading unit 1404, configured to, in a process of generating a design scheme for a target commodity object by using a target design template, determine a corresponding target information field according to target knowledge tag information associated with material bits in the target design template, and obtain a value of the target commodity object on the target information field from the commodity object information base;

a to-be-displayed content determining unit 1405, configured to map, according to the design material information associated with the material bit, a value of the target commodity object on the target information field to be a to-be-displayed content in the material bit.

The design material comprises a case formula, the case formula is a natural language sentence consisting of fixed text content and non-fixed text content, and the non-fixed text content corresponds to the knowledge tag;

the configuration information associated with the material bits further includes: wherein a target case formula;

at this time, the to-be-presented content determining unit may be specifically configured to:

and replacing the non-fixed text content in the target file formula according to the value of the target commodity object on the target information field, and combining the replaced text content and the fixed text content into a target sentence so as to determine the target sentence as the content to be displayed in the material position.

Wherein, the non-fixed text content in the target file formula is also associated with content replacement type information;

the content to be presented determining unit may specifically be configured to:

and replacing the non-fixed text content in the file formula according to the value of the target commodity object on the target information field and the content replacement type information.

Specifically, the content replacement type includes: and replacing the non-fixed text content in the target file formula with the value on the target information field.

Alternatively, the content replacement type includes: and converting the value on the target information field into target text content, and replacing the non-fixed text content in the target file formula with the target text content.

Wherein the values on the target information field include: a numerical value for quantitatively describing the attributes of the target commodity object in the corresponding dimension;

determining a target numerical value interval to which the numerical value belongs according to numerical value interval division rule information corresponding to the target information field; and converting the value on the target information field into target text content corresponding to the target numerical value interval.

Wherein, a plurality of non-fixed text contents in the same file formula are associated with the same knowledge label and different content replacement types.

In addition, the target design template may include a plurality of case type material bits associated with different case formulas.

In addition, the design material comprises an icon group, wherein the icon group comprises a plurality of icons which are respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base;

the configuration information associated with the material bits further includes: one of the target icon groups;

and determining a target icon corresponding to the value of the target commodity object on the target information field in the target icon group so as to determine the target icon as the content to be displayed in the material position.

The enumerated values are degree values, and the icons in the icon group are used for graphically displaying the degree values respectively.

In addition, the design material further comprises a picture or a video, wherein the picture or the video is associated with commodity object information and a knowledge tag;

at this time, the apparatus may further include:

and the picture or video determining unit is used for acquiring a target picture or video corresponding to the target commodity object and the knowledge tag associated with the material position from the design material information set for the material position with the design material type of the picture or video in the target design template so as to determine the target picture or video as the content to be displayed in the material position.

Wherein, the same commodity object is associated with a plurality of pictures or videos which respectively correspond to different knowledge labels.

And the picture or the video is obtained by shooting according to the shooting specification information associated with the corresponding knowledge tag.

In the specific implementation, the same commodity object can correspond to a plurality of pictures or videos under the same knowledge tag, and the pictures or videos are obtained by shooting according to a plurality of sets of different shooting specification information under the same knowledge tag;

in the target design template, the material position of which the design material type is a picture or a video is also associated with shooting specification label information;

the apparatus may further include:

and the picture or video acquisition unit is used for acquiring pictures or videos corresponding to the target commodity object, the knowledge tag associated with the material position and the target shooting standard tag from the design material information set so as to be displayed in the material position.

Wherein the target design comprises a composite picture or a composite short video.

Corresponding to the second embodiment, the embodiment of the present application further provides an apparatus for generating a design solution, and referring to fig. 15, the apparatus may include:

a knowledge tag set establishing unit 1501, configured to establish a knowledge tag set, where the knowledge tag set includes a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

a design material information set establishing unit 1502 for establishing a design material information set, where the design material information set includes a plurality of design materials, and the design materials and the knowledge tags have corresponding relations;

the design template set establishing unit 1503 is configured to establish a design template set, where the design material information set includes multiple design templates, the design templates include at least one material bit, the material bit is associated with configuration information, and the configuration information includes design material information associated with the material bit and a target knowledge tag;

the to-be-displayed content determining unit 1504 is configured to determine, according to the configuration information and the design material information set associated with the material positions in the target design template, the to-be-displayed content in the material positions in the process of generating a design scheme for the target commodity object by using the target design template.

The design material comprises a picture or a video, wherein the picture or the video is associated with commodity object information and a knowledge tag;

and for the material position with the material type of picture or video designed in the target design template, acquiring the target picture or video corresponding to the target commodity object and the knowledge tag associated with the material position from the design material information set so as to determine the target picture or video as the content to be displayed in the material position.

Or the design material comprises a case formula, the case formula is a natural language sentence consisting of fixed text content and non-fixed text content, and the non-fixed text content corresponds to the knowledge tag;

for the material position with the material type of the case formula in the target design template, determining a corresponding target information field according to target knowledge tag information associated with the material position, and acquiring the value of the target commodity object on the target information field from the commodity object information base;

Or the design material comprises an icon group, wherein the icon group comprises a plurality of icons which are respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base;

for the material position with the material type of the icon group designed in the target design template, determining a corresponding target information field according to target knowledge tag information associated with the material position, and acquiring the value of the target commodity object on the target information field from the commodity object information base;

and determining a target icon corresponding to the value on the target information field in the target icon group so as to determine the target icon as the content to be displayed in the material position.

Corresponding to the three phases of the embodiment, the embodiment of the present application further provides an apparatus for generating a design solution, and referring to fig. 16, the apparatus may include:

a knowledge tag set establishing unit 1601, configured to establish a knowledge tag set, where the knowledge tag set includes a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information base;

a design material information set creating unit 1602, configured to create a design material information set, where the design material information set includes multiple design materials, and the design materials and the knowledge tags have corresponding relationships;

a design template set establishing unit 1603, configured to establish a design template set, where the design material information set includes multiple design templates, the design template includes at least one material bit, the material bit is associated with configuration information, and the configuration information includes design material information associated with the material bit and a target knowledge tag;

a candidate design template providing unit 1604, configured to provide candidate design templates after receiving a request for generating a design solution for a target commodity object;

a design scheme generating unit 1605, configured to generate a plurality of design schemes for the target commodity object according to the selected plurality of design templates, so as to respectively display the target commodity object from the perspective of a plurality of knowledge tags;

Wherein the design template is associated with a knowledge tag;

the candidate design template providing unit may be further operable to:

and displaying the knowledge tags associated with the candidate design templates.

Wherein the plurality of designs comprise a plurality of composite pictures;

the apparatus may further include:

and the releasing unit is used for releasing the plurality of synthetic pictures into the target page in a grouped manner.

Alternatively, the plurality of designs comprises a plurality of composite videos;

the apparatus may further include:

a video stitching processing unit for providing an operation option for processing the plurality of composite videos for stitching the plurality of composite videos into a target video.

Corresponding to the fourth embodiment, the present application further provides an apparatus for generating a design template, and referring to fig. 17, the apparatus may include:

a knowledge tag set creating unit 1701 for creating a knowledge tag set, wherein the knowledge tag library comprises a plurality of knowledge tags, and the knowledge tags correspond to information fields in a commodity object information library;

a design material information set establishing unit 1702, configured to establish a design material information set, where the design material information set includes multiple types of design materials and correspondence information between the design materials and the knowledge tags;

a request receiving unit 1703, configured to, after receiving a request for creating a new design template, provide an operation option for creating a material position in the design template in a target interface, and provide multiple selectable design material types through the operation option;

a material position creating unit 1704, configured to create a corresponding material position and determine a corresponding target knowledge tag after a target design material type is selected, and determine the target design material type and the target knowledge tag as configuration information of the material position, so as to determine, according to the configuration information associated with the material position and the design material information set, content to be displayed in the material position in a process of generating a design scheme for a target commodity object by using the design template.

The design material type comprises a picture or a video, wherein the picture or the video is associated with commodity object information and a knowledge tag;

the material bit creation unit may be specifically configured to:

after the picture or video type is selected, providing an operation option for selecting the knowledge tag so as to determine the selected knowledge tag as the target knowledge tag.

Specifically, the same commodity object can correspond to a plurality of pictures or videos under the same knowledge tag, and the pictures or videos are obtained by shooting according to a plurality of sets of different shooting specification information under the same knowledge tag;

at this time, the apparatus may further include:

the operation option providing unit is used for providing operation options for selecting the shooting specification label after the picture or video type is selected;

and the label storage unit is used for storing the selected target shooting standard label into the configuration information associated with the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, a target picture or video is selected as the content to be displayed in the material position from the picture or video type material corresponding to the target commodity object according to the knowledge label and the target shooting label in the configuration information.

In addition, the apparatus may further include:

and the template tag determining unit is used for determining the knowledge tag corresponding to the design template according to the knowledge tag corresponding to the material position of the picture or video type.

The design material type comprises a case formula, the case formula is a natural language sentence consisting of fixed text content and non-fixed text content, and the non-fixed text content corresponds to the knowledge tag;

the material bit creation unit may be specifically configured to:

after the type of the file formula is selected, providing a candidate file formula according to the design material set;

determining the knowledge tag associated with the selected case formula as the target knowledge tag;

at this time, the apparatus may further include:

and the file formula identification storage unit is used for storing the selected file formula into the configuration information of the material position, so that in the process of generating a design scheme for a target commodity object by using the design template, the contents to be displayed in the material position are generated by combination according to the selected file formula and the value of the target commodity object on the specified information field.

In addition, the design material type comprises an icon group, and the icon group comprises a plurality of icons which are respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base;

the material bit creation unit may be specifically configured to:

after the icon group type is selected, providing a candidate icon group according to the design material set;

determining the knowledge tag associated with the selected icon group as the target knowledge tag;

the device further comprises:

and the icon group identification storage unit is used for storing the selected icon group into the configuration information of the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, the content to be displayed in the material position is determined according to the selected icon group and the value of the target commodity object on the specified information field.

Corresponding to the fifth embodiment, the present application further provides an apparatus for generating design material, and referring to fig. 18, the apparatus may include:

an input sentence receiving unit 1801, configured to receive an input sentence and display the input sentence after receiving a request for creating a document formula;

a candidate knowledge tag providing unit 1802, configured to provide a selectable knowledge tag after a specified text content in the input sentence is selected, where the selectable knowledge tag is determined according to a name of an information field included in a commodity object information base;

a correspondence establishing unit 1803, configured to establish a correspondence between the specified text content and the target knowledge tag after the target knowledge tag is selected;

a document formula generating unit 1804, configured to generate a document formula by saving the input statement and the corresponding relationship information, where the document formula is used to configure a material position in a design template, and when a design scheme is generated for a target commodity object by using the design template, generate a document content to be displayed in a corresponding material position according to a value of the target commodity object in a corresponding information field and the document formula.

Wherein, the device can also include:

the selectable content replacement mode providing unit is used for providing selectable content replacement mode information after the target knowledge tag is selected; the content replacement mode comprises the following steps: replacing the non-fixed text content in the target file formula with the value on the target information field, or replacing the non-fixed text content in the target file formula with the target text content after converting the value on the target information field into the target text content;

and the content replacement mode determining unit is used for storing the corresponding relation between the specified text content in the file formula and the selected content replacement mode after one content replacement mode is selected.

Corresponding to the sixth embodiment, the present application further provides an apparatus for generating design material, and referring to fig. 19, the apparatus may include:

a candidate knowledge tag providing unit 1901, configured to provide a selectable knowledge tag after receiving a request for creating an icon group, where the selectable knowledge tag is determined according to a name of an information field included in a commodity object information base;

an operation option providing unit 1902, configured to provide an operation option for adding an icon to the created icon group after the target knowledge tag is selected;

a corresponding relationship establishing unit 1903, configured to receive the added multiple icons through the operation option, and determine corresponding relationships between the multiple icons and multiple enumerated values on the specified information field, respectively;

a saving unit 1904, configured to save the multiple icons and the corresponding relationship information as an icon group, where the icon group is used to configure material positions in a design template, and when a design scheme is generated for a target commodity object by using the design template, determine an icon to be displayed in the corresponding material position according to a value of the target commodity object in a corresponding information field.

Corresponding to the seventh embodiment, the present application further provides an apparatus for generating design material, and referring to fig. 20, the apparatus may include:

a request receiving unit 2001, configured to obtain a plurality of knowledge tags related to a target commodity object and shooting specification information associated with the knowledge tags after receiving a request for shooting a picture or a video material for the target commodity object; the knowledge tag corresponds to the name of an information field included in the commodity object information base;

an operation option providing unit 2002 for providing operation options corresponding to the plurality of knowledge tags in the shooting interface;

a shooting specification information providing unit 2003, configured to provide, in a shooting interface, shooting specification information corresponding to a target knowledge tag when the target knowledge tag is selected;

a corresponding relationship establishing unit 2004, configured to establish a corresponding relationship between the target commodity object, the target knowledge tag, and the captured picture or video, so as to configure the material position in the design template, and determine the picture or video as the content to be displayed in the corresponding material position when the design template is used to generate the design scheme for the target commodity object.

In addition, the present application also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method described in any of the preceding method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

Fig. 21 illustrates an architecture of an electronic device, which may include, in particular, a processor 2110, a video display adapter 2111, a disk drive 2112, an input/output interface 2113, a network interface 2114, and a memory 2120. The processor 2110, the video display adapter 2111, the disk drive 2112, the input/output interface 2113, the network interface 2114, and the memory 2120 may be communicatively connected via a communication bus 2130.

The processor 2110 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided by the present Application.

The Memory 2120 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 2120 may store an operating system 2121 for controlling operations of the electronic device 2100, a Basic Input Output System (BIOS) for controlling low-level operations of the electronic device 2100. In addition, a web browser 2123, a data storage management system 2124, and a design processing system 2125, and the like may also be stored. The design processing system 2125 may be an application program that implements the operations of the foregoing steps in this embodiment of the application. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program code is stored in the memory 2120 and called by the processor 2110 for execution.

The input/output interface 2113 is used for connecting an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 2114 is used for connecting a communication module (not shown in the figure) to implement communication interaction between the present device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

The bus 2130 includes a path that allows information to be transferred between various components of the device, such as the processor 2110, the video display adapter 2111, the disk drive 2112, the input/output interface 2113, the network interface 2114, and the memory 2120.

It should be noted that although the above devices only show the processor 2110, the video display adapter 2111, the disk drive 2112, the input/output interface 2113, the network interface 2114, the memory 2120, the bus 2130 and the like, in a specific implementation, the devices may also include other components necessary for normal operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method, the apparatus, and the electronic device for generating a design solution provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A method of generating a design, comprising:

2. The method of claim 1,

the mapping the value of the target commodity object on the target information field to the content to be displayed in the material position includes:

3. The method of claim 2,

the non-fixed text content in the target file formula is also associated with content replacement type information;

the replacing of the non-fixed text content in the case formula includes:

4. The method of claim 3,

the content replacement types include: and replacing the non-fixed text content in the target file formula with the value on the target information field.

5. The method of claim 3,

the content replacement types include: and converting the value on the target information field into target text content, and replacing the non-fixed text content in the target file formula with the target text content.

6. The method of claim 5,

the values on the target information field include: a numerical value for quantitatively describing the attributes of the target commodity object in the corresponding dimension;

the converting the value on the target information field into the target text content comprises:

determining a target numerical value interval to which the numerical value belongs according to numerical value interval division rule information corresponding to the target information field;

and converting the value on the target information field into target text content corresponding to the target numerical value interval.

7. The method of claim 3,

multiple non-anchor text contents in the same file formula are associated with the same knowledge tag and different content replacement types.

8. The method of claim 2,

the target design template comprises a plurality of file type material bits which are associated with different file formulas.

9. The method of claim 1,

the design material comprises an icon group, wherein the icon group comprises a plurality of icons which are used for respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base;

the mapping the information of the target commodity object on the target information field to the content to be displayed in the material position comprises:

10. The method of claim 9,

11. The method of claim 1,

the design material further comprises a picture or a video, wherein the picture or the video is associated with commodity object information and a knowledge tag;

the method further comprises the following steps:

12. The method of claim 11,

the same commodity object is associated with a plurality of pictures or videos, and the pictures or videos correspond to different knowledge tags respectively.

13. The method of claim 11,

14. The method of claim 13,

the method comprises the following steps that the same commodity object corresponds to a plurality of pictures or videos under the same knowledge tag, and the pictures or videos are obtained by shooting according to a plurality of sets of different shooting specification information under the same knowledge tag;

the method further comprises the following steps:

and acquiring pictures or videos corresponding to the target commodity object, the knowledge tag associated with the material position and the target shooting standard tag from the design material information set so as to be displayed in the material position.

15. The method according to any one of claims 1 to 14,

the target design includes a composite picture or a composite short video.

16. A method of generating a design, comprising:

17. The method of claim 16,

the determining the content to be displayed in the material position comprises:

18. The method of claim 16,

the determining the content to be displayed in the material position comprises:

19. The method of claim 16,

the determining the content to be displayed in the material position comprises:

20. A method of generating a design, comprising:

21. The method of claim 20,

the design template is associated with a knowledge tag;

when providing the candidate design template, the method further comprises:

22. The method of claim 20,

the plurality of designs comprises a plurality of composite pictures;

the method further comprises the following steps:

and putting the plurality of synthetic pictures into a target page in a grouped manner.

23. The method of claim 20,

the plurality of designs comprises a plurality of composite videos;

the method further comprises the following steps:

providing an operational option for processing the plurality of composite videos for stitching the plurality of composite videos into a target video.

24. A method of generating a design template, comprising:

25. The method of claim 24,

after the target design material type is selected, creating a corresponding material position and determining a corresponding target knowledge tag, comprising:

26. The method of claim 25,

the method further comprises the following steps:

after the picture or video type is selected, providing an operation option for selecting a shooting specification label;

and storing the selected target shooting specification label in the configuration information associated with the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, according to the knowledge label in the configuration information and the target shooting label, a target picture or video is selected as the content to be displayed in the material position from the picture or video type material corresponding to the target commodity object.

27. The method of claim 25, further comprising:

and determining the knowledge tag corresponding to the design template according to the knowledge tag corresponding to the material position of the picture or video type.

28. The method of claim 24,

the method further comprises the following steps:

and storing the selected pattern formula into the configuration information of the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, the content to be displayed in the material position is generated by combining the selected pattern formula and the value of the target commodity object on the specified information field.

29. The method of claim 24,

the design material type comprises an icon group, wherein the icon group comprises a plurality of icons which are used for respectively corresponding to a plurality of enumeration values on a specified information field in a commodity object information base;

the method further comprises the following steps:

and storing the selected icon group into the configuration information of the material position, so that in the process of generating a design scheme for the target commodity object by using the design template, the content to be displayed in the material position is determined according to the selected icon group and the value of the target commodity object on the specified information field.

30. A method of generating design material, comprising:

31. The method of claim 30, further comprising:

after the target knowledge tag is selected, providing optional content replacement mode information; the content replacement mode comprises the following steps: replacing the non-fixed text content in the target file formula with the value on the target information field, or replacing the non-fixed text content in the target file formula with the target text content after converting the value on the target information field into the target text content;

and after one content replacement mode is selected, storing the corresponding relation between the specified text content in the file formula and the selected content replacement mode.

32. A method of generating design material, comprising:

33. A method of generating design material, comprising:

34. An apparatus for generating a design, comprising:

35. An apparatus for generating a design, comprising:

36. An apparatus for generating a design, comprising:

37. An apparatus for generating a design template, comprising:

38. An apparatus for generating design material, comprising:

39. An apparatus for generating design material, comprising:

40. An apparatus for generating design material, comprising:

41. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 33.

42. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of claims 1 to 33.