CN112950331A - Page data processing method, device, equipment and medium - Google Patents

Page data processing method, device, equipment and medium Download PDF

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Publication number
CN112950331A
CN112950331A CN202110349178.7A CN202110349178A CN112950331A CN 112950331 A CN112950331 A CN 112950331A CN 202110349178 A CN202110349178 A CN 202110349178A CN 112950331 A CN112950331 A CN 112950331A
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page
service
transaction
user
purchase
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杨金丽
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China Construction Bank Corp
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China Construction Bank Corp
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/36—Preventing errors by testing or debugging software
    • G06F11/362—Software debugging
    • G06F11/3636—Software debugging by tracing the execution of the program
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/46—Multiprogramming arrangements
    • G06F9/54—Interprogram communication
    • G06F9/542—Event management; Broadcasting; Multicasting; Notifications
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

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  • General Engineering & Computer Science (AREA)
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  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Hardware Design (AREA)
  • Quality & Reliability (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the invention discloses a page data processing method, a device, equipment and a medium. The method comprises the following steps: displaying a target commodity display page in a current display interface, and acquiring commodity display page exposure data acquired by buried points; acquiring service handling data collected by a buried point when a click operation of a service handling page access control is detected; acquiring service introduction data collected by a buried point when the clicking operation on the service introduction control is detected; acquiring service information filling data collected by a buried point when the clicking operation on the service handling confirmation control is detected; generating a business handling request when the clicking operation on the information submission control is detected, and sending the business handling request to a server to obtain business information submission data collected by a buried point; and acquiring the service transaction success data collected by the embedded point when the service transaction success information is detected. The embodiment of the invention can acquire the effective feedback data of business handling operations such as registration, purchase and the like of the user based on the target commodity display page.

Description

Page data processing method, device, equipment and medium
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to a page data processing method, device, equipment and medium.
Background
With the rapid development of the internet, the commodity display page has become an important profit model of the internet, and the commodity display page is built in various application programs and has become an increasingly common behavior. Currently, a method for building a commodity display page in application software is generally as follows: the application program displays a commodity display page of a certain commodity in the display page, and the commodity display page comprises the relevant information of the commodity, so that a user can browse, register, purchase and the like the commodity details based on the commodity display page.
In the related art, the existing page data processing mode of the commodity display page can only acquire feedback data of operations such as clicking and browsing performed by a user based on the commodity display page, cannot acquire effective feedback data of operations such as registering and purchasing performed by the user based on the commodity display page, and cannot determine the drainage effect of the commodity display page.
Disclosure of Invention
The embodiment of the invention provides a page data processing method, device, equipment and medium, which can acquire effective feedback data of operations such as registration, purchase and the like of a user based on a commodity display page.
In a first aspect, an embodiment of the present invention provides a page data processing method, including:
when an application program client detects a display request of a target commodity display page, displaying the target commodity display page in a current display interface, acquiring a buried point in the target commodity display page, responding to an event displayed by the target commodity display page in the current display interface, and acquiring commodity display page exposure data;
when the application program client detects that a user clicks a service handling page entry control in the target commodity display page, displaying the service handling page associated with the target commodity display page in the current display interface, and acquiring service handling data, wherein the embedded point in the service handling page responds to an event displayed in the current display interface by the service handling page;
when the application program client detects the click operation of the user on the service introduction control in the service handling page, displaying a service introduction page related to the target commodity display page in the current display interface, acquiring a buried point in the service introduction page, responding to an event displayed in the current display interface by the service introduction page, and acquiring service introduction data;
when the application program client detects the click operation of the user on a service handling confirmation control in the service introduction page, displaying a service information filling page related to the target commodity display page in the current display interface, acquiring a buried point in the service information filling page, responding to an event that the user fills service information in the service information filling page, and collecting service information filling data;
when the application program client detects the clicking operation of the user on the information submitting control in the service information filling page, generating a service handling request according to the service information filled by the user, sending the service handling request to a server, acquiring a click event of the user on the information submitting control in the service information filling page, and responding to the click event by the user through a buried point in the service information filling page, and acquiring service information submitting data;
and when the application program client detects that the server feeds back the service transaction success information aiming at the service transaction request, displaying a service transaction success page related to the target commodity display page in the current display interface, acquiring a buried point in the service transaction success page, responding to an event displayed in the current display interface by the service transaction success page, and acquiring service transaction success data.
In a second aspect, an embodiment of the present invention further provides a page data processing apparatus, including:
the system comprises a page exposure module, a display module and a display module, wherein the page exposure module is used for displaying a target commodity display page in a current display interface when a display request of the target commodity display page is detected, acquiring a commodity display page exposure data, and the embedded point in the target commodity display page responds to an event displayed by the target commodity display page in the current display interface;
the service handling module is used for displaying a service handling page related to the target commodity display page in the current display interface when the click operation of a user on a service handling page entry control in the target commodity display page is detected, acquiring a buried point in the service handling page, responding to an event displayed in the current display interface by the service handling page, and acquiring service handling data;
a service introduction module, configured to display a service introduction page associated with the target commodity display page in the current display interface when a click operation of the user on a service introduction control in the service handling page is detected, and acquire service introduction data acquired by a method in which a buried point in the service introduction page responds to an event displayed by the service introduction page in the current display interface;
a service information filling module, configured to display a service information filling page associated with the target commodity display page in the current display interface when the user clicks a service handling confirmation control in the service introduction page, acquire an event that a buried point in the service information filling page responds to the user filling service information in the service information filling page, and acquire service information filling data;
the service information submitting module is used for generating a service handling request according to the service information filled by the user and sending the service handling request to a server when the clicking operation of the user on the information submitting control in the service information filling page is detected, acquiring a buried point in the service information filling page, responding to the clicking event of the user on the information submitting control in the service information filling page, and acquiring service information submitting data;
and the service transacting success module is used for displaying a service transacting success page related to the target commodity display page in the current display interface when detecting the service transacting success information fed back by the server aiming at the service transacting request, acquiring a buried point in the service transacting success page, responding to an event displayed in the current display interface by the service transacting success page, and acquiring service transacting success data.
In a third aspect, an embodiment of the present invention further provides a computer device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the page data processing method according to the embodiment of the present invention when executing the computer program.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the page data processing method according to the embodiment of the present invention.
The technical proposal of the embodiment of the invention collects the data relevant to the user operation in real time in the whole process of the operations of clicking, browsing, handling and the like of the user based on the target commodity display page through the buried points in the target commodity display page, the service handling page, the service introduction page, the service information filling page and the service handling success page, thereby obtaining the effective feedback data of the subsequent service handling operations of registering, purchasing and the like of the user based on the commodity display page, being convenient for determining the conversion condition of the target commodity display page to the subsequent service handling operations of purchasing, registering and the like according to the effective feedback data of the subsequent service handling operations of registering, purchasing and the like of the user based on the commodity display page, namely determining the drainage effect of the target commodity display page, and leading the effect of the target commodity display page after putting to be calculated easily, the method is very helpful to the aspects of target commodity display page effect evaluation, cost control and the like.
Drawings
Fig. 1 is a flowchart of a page data processing method according to an embodiment of the present invention.
Fig. 2 is a flowchart of a page data processing method according to a second embodiment of the present invention.
Fig. 3 is a schematic structural diagram of a page data processing apparatus according to a third embodiment of the present invention.
Fig. 4 is a schematic structural diagram of a computer device according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention.
It should be further noted that, for the convenience of description, only some but not all of the relevant aspects of the present invention are shown in the drawings. Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Example one
Fig. 1 is a flowchart of a page data processing method according to an embodiment of the present invention. The embodiment of the invention can be suitable for the condition of processing the page data. The method can be executed by the page data processing device provided by the embodiment of the invention, and the device can be realized in a software and/or hardware mode and can be generally integrated in an application program client installed in a computer device. As shown in fig. 1, the method of the embodiment of the present invention specifically includes:
step 101, when an application client detects a display request of a target commodity display page, displaying the target commodity display page in a current display interface, and acquiring exposure data of the commodity display page, wherein a buried point in the target commodity display page responds to an event displayed by the target commodity display page in the current display interface.
Optionally, the target product display page is a product display page built in the application client. The target commodity display page comprises the relevant information of the commodity, so that the user can browse, register, purchase and the like the commodity details based on the target commodity display page. The related information of the goods includes, but is not limited to, the name and the introduction of the goods.
And the application program client installed in the computer equipment detects whether a display request of the target commodity display page exists in the running process. The display request of the target commodity display page is a request for requesting display of the target commodity display page. The display request of the target commodity display page can be sent to the application program client by the server for delivering the target commodity display page at regular time, or generated by a component in the application program client for generating the display request at regular time.
The current display interface of the application client is the display interface of the application client at the current moment. And when the application program client detects a display request of the target commodity display page, displaying the target commodity display page in the current display interface. Optionally, the target product display page is generated in advance, the target product display page is stored in the specified storage position, a link address of the target product display page is set to be obtained from the specified storage position, and then the link address is stored in the local configuration file of the application program client. When the application program client detects a display request of a target commodity display page, the target commodity display page is obtained according to a link address of the target commodity display page obtained from a specified storage position in the local configuration file, and the target commodity display page is displayed in the current display interface, so that the target commodity display page is successfully transmitted to a user browsing the current display interface of the application program client, and one-time target commodity display page exposure is completed.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the target commodity display page in the current display interface of the application client is set in the target commodity display page in advance. When the event displayed by the target commodity display page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the target commodity display page in the current display interface of the application program client side, and exposure data of the commodity display page are collected.
Optionally, the exposure data of the product display page includes an event name and an event time corresponding to an event displayed on the current display interface by the target product display page, identification information of the target product display page, and identification information of the user.
Optionally, the event name corresponding to the event displayed in the current display interface by the target commodity display page may be "target commodity display page exposure". The event time is the time when the target commodity display page appears in the current display interface. Each commodity display page has unique corresponding identification information for distinguishing different commodity display pages. The identification information may be a numerical number. Each user has unique corresponding identification information for distinguishing different users. The identification information may be a number, name, mobile phone number or mailbox address.
102, when the application program client detects that a user clicks a service handling page entry control in the target commodity display page, displaying a service handling page associated with the target commodity display page in the current display interface, acquiring a buried point in the service handling page, responding to an event displayed in the current display interface by the service handling page, and acquiring service handling data.
Optionally, a service handling page entry control is set in the target commodity display page. The business transaction page entry control is a control for entering a business transaction page associated with the target merchandise display page. The business transaction page is a page for transacting a business associated with the target commodity display page.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the service transaction page in the current display interface of the application client is set in advance in the service transaction page associated with the target commodity display page. When the event displayed by the service handling page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the service handling page in the current display interface of the application program client side, and service handling data are collected.
Optionally, the business associated with the target merchandise display page includes, but is not limited to, purchase, registration, and the like. The transaction pages include a purchase transaction page and a registration transaction page. The business handling data includes: purchase transaction data and registration transaction data. The business handling page entry control comprises a purchase business handling page entry control and a registration business handling page entry control.
The purchase transaction processing page entry control is a control for entering a purchase transaction processing page associated with the target merchandise display page. The purchase transaction processing page is a page for processing the purchase transaction associated with the target commodity presentation page. The purchase service may be a service of purchasing goods in the target goods presentation page from the merchant platform.
The registration service transaction page entry control is a control for entering a registration service transaction page associated with a target merchandise display page. The registration service transaction page is a page for transaction of a registration service associated with the target commodity presentation page. The registration service may be a service of registering at a merchant platform that sells the goods in the target goods presentation page.
Optionally, when the application client detects a click operation of a user on a purchase service transaction page entry control in the target commodity display page, displaying the purchase service transaction page associated with the target commodity display page in the current display interface, acquiring a buried point in the purchase service transaction page, responding to an event displayed in the current display interface by the purchase service transaction page, and acquiring purchase service transaction data; wherein the purchase transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface of the purchase service transaction page, the identification information of the target commodity display page and the identification information of the user.
Optionally, a purchase transaction page associated with the target commodity display page is generated in advance, the purchase transaction page associated with the target commodity display page is stored in the specified storage location, a link address of the purchase transaction page associated with the target commodity display page is set to be acquired from the specified storage location, and then the link address is stored in the local configuration file of the application program client. When the application program client detects that a user clicks a purchase transaction page access control in the target commodity display page, the purchase transaction page associated with the target commodity display page is obtained according to a link address of the purchase transaction page associated with the target commodity display page obtained from a specified storage position in the local configuration file, and the purchase transaction page associated with the target commodity display page is displayed in the current display interface.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the purchase transaction processing page in the current display interface of the application client is set in advance in the purchase transaction processing page. When the event displayed by the purchase service transaction page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the purchase service transaction page in the current display interface of the application program client side, and purchase service transaction data are collected.
Wherein the purchase transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface of the purchase service transaction page, the identification information of the target commodity display page and the identification information of the user.
Optionally, an event name corresponding to an event displayed in the current display interface by the purchase transaction processing page may be "enter purchase transaction processing page". The event time is the time when the purchase transaction page appears in the current display interface.
Optionally, when the application client detects a click operation of a user on a registration service transaction page entry control in the target commodity display page, displaying the registration service transaction page associated with the target commodity display page in the current display interface, acquiring a buried point in the registration service transaction page, responding to an event displayed in the current display interface by the registration service transaction page, and acquiring registration service transaction data; wherein the registering service transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the registration service transaction page, the identification information of the target commodity display page and the identification information of the user.
Optionally, a registration service transaction page associated with the target commodity display page is generated in advance, the registration service transaction page associated with the target commodity display page is stored in a specified storage position, a link address of the registration service transaction page associated with the target commodity display page is set to be acquired from the specified storage position, and then the link address is stored in a local configuration file of the application program client. When the application program client detects that a user clicks a registration service transaction page access control in the target commodity display page, acquiring a link address of the registration service transaction page associated with the target commodity display page from a specified storage position in the local configuration file to acquire the registration service transaction page associated with the target commodity display page, and displaying the registration service transaction page associated with the target commodity display page in the current display interface.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the registered service transaction page in the current display interface of the application client is set in the registered service transaction page in advance. When the event displayed by the registration service transaction page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the registration service transaction page in the current display interface of the application program client side, and registration service transaction data are collected.
Wherein the registering service transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the registration service transaction page, the identification information of the target commodity display page and the identification information of the user.
Optionally, the event name corresponding to the event displayed in the current display interface by the registration service transaction page may be "enter registration service transaction page". The event time is the time when the registration service transaction page appears in the current display interface.
Step 103, when the application client detects that the user clicks a service introduction control in the service handling page, displaying a service introduction page associated with the target commodity display page in the current display interface, and acquiring service introduction data acquired by responding a buried point in the service introduction page to an event displayed in the current display interface by the service introduction page.
Optionally, the service introduction control in the service handling page is a control for entering the service introduction page associated with the target commodity display page. The service introduction page is a page for introducing a service associated with the target commodity presentation page.
Optionally, by writing the buried point code, a buried point for monitoring an event displayed by the service introduction page in the current display interface of the application client is set in advance in the service introduction page associated with the target commodity display page. When the event displayed by the service introduction page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the service introduction page in the current display interface of the application program client side and collects service introduction data.
Optionally, the service introduction page includes: a purchase service introduction page and a registration service introduction page.
Optionally, a service introduction control is set in the purchase service handling page. The business introduction control in the purchase business transaction page is a control for entering the purchase business introduction page associated with the target merchandise display page. The purchase transaction introduction page associated with the target commodity display page is a page for introducing the related purchase information for purchasing the commodity in the target commodity display page from the merchant platform. The related purchase information includes at least the price of the goods, payment method, and the like.
Optionally, a service introduction control is set in the registration service handling page. The business introduction control in the registration business transaction page is a control for entering the registration business introduction page associated with the target merchandise display page. The registration service introduction page associated with the target commodity display page is a page for introducing the relevant registration information registered by the merchant platform selling the commodities in the target commodity display page. The related registration information includes at least rules for registering the member, notes, rights to be enjoyed after the member is registered, and the like.
Optionally, when the application client detects that the user clicks a service introduction control in the purchase service transaction page, displaying a purchase service introduction page associated with the target commodity display page in the current display interface, and acquiring a purchase service introduction data acquired by responding a buried point in the purchase service introduction page to an event displayed in the current display interface by the purchase service introduction page; wherein the purchase service introduction data includes: and the event name and the event time corresponding to the event displayed in the current display interface by the purchase service introduction page, the identification information of the target commodity display page and the identification information of the user.
Optionally, a purchase service introduction page associated with the target product display page is generated in advance, the purchase service introduction page associated with the target product display page is stored in the specified storage location, a link address of the purchase service introduction page associated with the target product display page is set to be acquired from the specified storage location, and then the link address is stored in the local configuration file of the application client. When the application program client detects that the user clicks a service introduction control in the purchase service transaction page, the purchase service introduction page associated with the target commodity display page is obtained according to the link address of the purchase service introduction page associated with the target commodity display page obtained from the specified storage position in the local configuration file, and the purchase service introduction page associated with the target commodity display page is displayed in the current display interface.
Optionally, by writing a buried point code, a buried point for monitoring an event displayed by the purchase service introduction page in the current display interface of the application client is set in advance in the purchase service introduction page. When the event displayed by the purchase service introduction page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the purchase service introduction page in the current display interface of the application program client side, and purchase service handling data is collected.
Optionally, the event name corresponding to the event displayed in the current display interface by the purchase service introduction page may be "enter purchase service introduction page". The event time is the time when the purchase service introduction page appears in the current display interface.
Optionally, when the application client detects that the user clicks a service introduction control in the registered service transaction page, displaying a registered service introduction page associated with the target commodity display page in the current display interface, and acquiring registration service introduction data, in which a buried point in the registered service introduction page responds to an event displayed in the current display interface by the registered service introduction page; wherein the registration service introduction data includes: and the event name and the event time corresponding to the event displayed in the current display interface by the registration service introduction page, the identification information of the target commodity display page and the identification information of the user.
Optionally, a registration service introduction page associated with the target commodity display page is generated in advance, the registration service introduction page associated with the target commodity display page is stored in the specified storage location, a link address of the registration service introduction page associated with the target commodity display page is set to be acquired from the specified storage location, and then the link address is stored in the local configuration file of the application program client. When the application program client detects that the user clicks a service introduction control in the registered service transaction page, the registered service introduction page associated with the target commodity display page is obtained according to the link address of the registered service introduction page associated with the target commodity display page obtained from the specified storage position in the local configuration file, and the registered service introduction page associated with the target commodity display page is displayed in the current display interface.
Optionally, by writing a buried point code, a buried point for monitoring an event displayed by the registration service introduction page in the current display interface of the application client is set in advance in the registration service introduction page. When the event displayed by the registration service introduction page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the registration service introduction page in the current display interface of the application program client side, and registration service handling data is collected.
Optionally, the event name corresponding to the event displayed in the current display interface by the registration service introduction page may be "enter registration service introduction page". The event time is the time when the registration service introduction page appears in the current display interface.
And step 104, when the application program client detects that the user clicks a service handling confirmation control in the service introduction page, displaying a service information filling page associated with the target commodity display page in the current display interface, acquiring a buried point in the service information filling page, responding to an event that the user fills service information in the service information filling page, and collecting service information filling data.
Optionally, the service transaction confirmation control in the service introduction page is a control for entering a service information filling page associated with the target commodity display page. The service information filling page is a page for filling service information associated with the target commodity presentation page.
Optionally, by writing the embedded point code, an embedded point for monitoring an event of the user filling the service information in the service information filling page is set in advance in the service information filling page associated with the target commodity display page. When the event that the user fills in the service information filling page occurs, the buried point responds to the event that the user fills in the service information filling page and collects service information filling data.
Optionally, the service information filling page includes: a purchase service information filling page and a registration service information filling page. The service information includes: purchase service information and registration service information.
Optionally, a business handling confirmation control is set in the purchase business introduction page. The business transaction confirmation control in the purchase business introduction page is a control for entering a purchase business information filling page associated with the target commodity display page. The purchase transaction information filling page associated with the target commodity display page is a page for filling out purchase transaction information associated with the target commodity display page. The purchase service information at least comprises the quantity of purchased commodities, payment modes, payment passwords, addresses, mobile phone numbers and the like.
Optionally, a service handling confirmation control is set in the registered service introduction page. The business transaction confirmation control in the registration business introduction page is a control for entering a registration business information filling page associated with the target commodity display page. The registration service information filling page associated with the target commodity display page is a page for filling the registration service information associated with the target commodity display page. The registration service information at least comprises a user name, a mobile phone number and the like.
Optionally, when the application client detects that the user clicks a service transaction confirmation control in the purchase service introduction page, displaying a purchase service information filling page associated with the target product display page in the current display interface, acquiring an event that a buried point in the purchase service information filling page responds to the user filling purchase service information in the purchase service information filling page, and acquiring purchase service information filling data; wherein the purchase service information filling data includes: the event name and the event time corresponding to the event in which the user fills in the purchase service information filling page, the identification information of the target commodity display page, and the identification information of the user.
Optionally, a purchase service information filling page associated with the target product display page is generated in advance, the purchase service information filling page associated with the target product display page is stored in a specified storage location, a link address of the purchase service information filling page associated with the target product display page is set to be acquired from the specified storage location, and then the link address is stored in a local configuration file of the application program client. When the application program client detects that the user clicks a service transaction confirmation control in the purchase service introduction page, the purchase service information filling page related to the target commodity display page is obtained according to the link address of the purchase service information filling page related to the target commodity display page, which is obtained from the specified storage position in the local configuration file, and the purchase service information filling page related to the target commodity display page is displayed in the current display interface.
Optionally, by writing a buried point code, a buried point for monitoring an event that a user fills in purchase service information in a purchase service information filling page is set in advance in the purchase service introduction page. When the event that the user fills in the purchase service information filling page occurs, the buried point responds to the event that the user fills in the purchase service information filling page, and acquires purchase service information filling data.
Optionally, the event that the user fills in the purchase service information filling page includes: the user starts to fill in each purchase service information in the filling area of each purchase service information in the purchase service information filling page, and the user finishes filling in each purchase service information in the filling area of each purchase service information in the purchase service information filling page.
Optionally, when an event that the user starts to fill in each item of purchase service information in the filling area of each item of purchase service information in the purchase service information filling page occurs, the buried point responds to the event that the user starts to fill in each item of purchase service information in the filling area of each item of purchase service information in the purchase service information filling page, and collects an event name and an event time corresponding to the event that the user starts to fill in each item of purchase service information in the filling area of each item of purchase service information in the purchase service information filling page, the identification information of the target product display page, and the identification information of the user.
Alternatively, an event name corresponding to an event in which the user starts to fill in each purchase service information at a filling area of each purchase service information in the purchase service information filling page may be "a certain purchase service information filling area is entered". The event time is a time when the user starts to fill each purchase service information in a filling area of each purchase service information in the purchase service information filling page.
Optionally, when the user finishes filling each item of purchase service information in the filling area of each item of purchase service information in the purchase service information filling page, the buried point responds to the event that the user finishes filling each item of purchase service information in the filling area of each item of purchase service information in the purchase service information filling page, and collects an event name and an event time corresponding to the event that the user finishes filling each item of purchase service information in the filling area of each item of purchase service information in the purchase service information filling page, the identification information of the target product display page, and the identification information of the user.
Alternatively, an event name corresponding to an event in which the user finishes filling each purchase service information in a filling area of each purchase service information in the purchase service information filling page may be "a certain purchase service information filling area exits". The event time is a time when the user finishes filling each purchase service information in the filling area of each purchase service information in the purchase service information filling page.
Optionally, when the application client detects that the user clicks a service transaction confirmation control in the registered service introduction page, displaying a registered service information filling page associated with the target commodity display page in the current display interface, acquiring a buried point in the registered service information filling page, responding to an event that the user fills registered service information in the registered service information filling page, and acquiring registered service information filling data; wherein the registration service information filling data includes: the event name and the event time corresponding to the event of the user filling the registration service information in the registration service information filling page, the identification information of the target commodity display page and the identification information of the user.
Optionally, a registration service information filling page associated with the target commodity display page is generated in advance, the registration service information filling page associated with the target commodity display page is stored to a specified storage location, a link address of the registration service information filling page associated with the target commodity display page is set to be acquired from the specified storage location, and then the link address is stored in a local configuration file of the application program client. When the application program client detects that the user clicks a service transaction confirmation control in the registered service introduction page, the registered service information filling page related to the target commodity display page is obtained according to the link address of the registered service information filling page related to the target commodity display page obtained from the specified storage position in the local configuration file, and the registered service information filling page related to the target commodity display page is displayed in the current display interface.
Optionally, by writing a buried point code, a buried point for monitoring an event that a user fills in registration service information in a registration service information filling page is set in advance in the registration service introduction page. When the event that the user fills the registration service information in the registration service information filling page occurs, the buried point responds to the event that the user fills the registration service information in the registration service information filling page, and the registration service information filling data is collected.
Optionally, the event that the user fills the registration service information in the registration service information filling page includes: the user starts to fill in each registered service information in the filling area of each registered service information in the registered service information filling page, and the user finishes filling in each registered service information in the filling area of each registered service information in the registered service information filling page.
Optionally, when an event occurs that the user starts to fill in each registered service information in the filling area of each registered service information in the registered service information filling page, the buried point responds to the event that the user starts to fill in each registered service information in the filling area of each registered service information in the registered service information filling page, and collects an event name and an event time corresponding to the event that the user starts to fill in each registered service information in the filling area of each registered service information in the registered service information filling page, the identification information of the target commodity display page, and the identification information of the user.
Alternatively, an event name corresponding to an event in which the user starts to fill in each registered service information in the filling area of each registered service information in the registered service information filling page may be "a certain registered service information filling area enters". The event time is the time when the user starts to fill each item of registered service information in the filling area of each item of registered service information in the registered service information filling page.
Optionally, when the user finishes filling each registered service information in the filling area of each registered service information in the registered service information filling page, the buried point responds to the event that the user finishes filling each registered service information in the filling area of each registered service information in the registered service information filling page, and collects an event name and an event time corresponding to the event that the user finishes filling each registered service information in the filling area of each registered service information in the registered service information filling page, the identification information of the target commodity display page, and the identification information of the user.
Alternatively, the event name corresponding to the event in which the user finishes filling each registered service information in the filling area of each registered service information in the registered service information filling page may be "a certain registered service information filling area exits". The event time is the time when the user finishes filling each item of registered service information in the filling area of each item of registered service information in the registered service information filling page.
And 105, when the application program client detects the clicking operation of the user on the information submission control in the service information filling page, generating a service handling request according to the service information filled by the user, sending the service handling request to a server, acquiring a click event of the user on the information submission control in the service information filling page, responding to the click event by the user, and acquiring service information submission data.
Optionally, the information submission control in the business information filling page is a control for determining submission of business information. The service transaction request is a request for requesting transaction of a service. The service transaction request carries the service information filled by the user. The server is used for processing the business related to the target commodity display page.
Optionally, by writing the embedded point code, an embedded point for monitoring a click event of the user on the information submission control in the service information filling page is set in advance in the service information filling page associated with the target commodity display page. When the user clicks the information submitting control in the service information filling page, the buried point responds to the clicking event of the information submitting control in the service information filling page by the user and collects service information submitting data.
Optionally, the service transaction request includes a purchase service transaction request and a registration service transaction request.
Optionally, when the application client detects that the user clicks an information submission control in the purchase service information filling page, the application client generates a purchase service transaction request according to the purchase service information filled by the user and sends the purchase service transaction request to a server, obtains a buried point in the purchase service information filling page, responds to a click event of the user on the information submission control in the purchase service information filling page, and collects purchase service information submission data; wherein the purchase transaction information submission data includes: the purchase service information filling page comprises an event name and an event time corresponding to a click event of an information submitting control in the purchase service information filling page by the user, identification information of the target commodity display page, identification information of the user and a service order number corresponding to the purchase service transaction request.
Optionally, an information submission control is set in the purchase service information filling page. The information submission control in the purchase transaction information filling page is a control for determining submission of purchase transaction information. And the purchase service transaction request carries the purchase service information filled by the user.
Optionally, by writing the embedded point code, an embedded point for monitoring a click event of the user on the information submission control in the purchase service information filling page is set in advance in the purchase service information filling page. When the user clicks the information submitting control in the purchase service information filling page, the buried point responds to the click event of the information submitting control in the purchase service information filling page by the user and collects purchase service information submitting data.
Optionally, an event name corresponding to a click event of the user on the information submission control in the purchase service information filling page may be "purchase information submission control". And the event time is the time when the user clicks the information submission control in the purchase service information filling page. The service order number corresponding to the purchase service transaction request is identification information created by the application client for the purchase service transaction request, and may be a number.
Optionally, when the application client detects that the user clicks an information submission control in the registration service information filling page, the application client generates a registration service transaction request according to the registration service information filled by the user and sends the registration service transaction request to a server, obtains a click event of the user for the information submission control in the registration service information filling page, and acquires registration service information submission data, wherein the click event is a buried point in the registration service information filling page and is responded by the user; wherein the registering the service information submission data comprises: the registration service information filling page comprises an event name and an event time corresponding to a click event of an information submitting control in the registration service information filling page by the user, identification information of the target commodity display page, identification information of the user and a service order number corresponding to the registration service handling request.
Optionally, an information submission control is set in the registration service information filling page. The information submission control in the registration service information filling page is a control for determining submission of the registration service information. The registration service transaction request carries the registration service information filled by the user.
Optionally, by writing the embedded point code, an embedded point for monitoring a click event of the user on the information submission control in the registered service information filling page is set in the registered service information filling page in advance. When the user clicks the information submitting control in the registered service information filling page, the buried point responds to the clicking event of the information submitting control in the registered service information filling page by the user and collects the registered service information submitting data.
Optionally, an event name corresponding to a click event of the user on the information submission control in the registered service information filling page may be "registered information submission control". And the event time is the time when the user clicks the information submission control in the registered service information filling page. The service order number corresponding to the registration service transaction request is identification information created by the application client for the registration service transaction request, and may be a number.
And 106, when detecting the service transaction success information fed back by the server aiming at the service transaction request, the application program client displays a service transaction success page related to the target commodity display page in the current display interface, acquires a buried point in the service transaction success page, responds to an event displayed in the current display interface by the service transaction success page, and acquires service transaction success data.
Optionally, after receiving the service transaction request, the server determines whether the service information filled by the user carried in the service transaction request conforms to a preset service information transaction rule. And if the server determines that the service information filled by the user carried in the service handling request conforms to the preset service information handling rule, determining that the service handling corresponding to the service handling request is successful, and feeding back the service handling success information to the application program client.
The preset business information handling rule is a rule for checking whether the business information is complete or correct. The preset business information handling rules comprise: a purchase service information transaction rule and a registration service information transaction rule. The purchase service information processing rule is a rule used for checking whether the purchase service information is complete or correct. The registration service information handling rule is a rule used for checking whether the registration service information is complete or correct.
The service transaction success information is information for indicating that the service transaction corresponding to the service transaction request is successful. The service transaction success information comprises purchase service transaction success information and registration service transaction success information. The purchase transaction success information is information indicating that the purchase transaction corresponding to the purchase transaction request was successfully performed. The registration service transaction success information is information for indicating that the registration service transaction corresponding to the registration service transaction request is successful.
The successful service transaction page associated with the target commodity display page is a page for displaying successful service transaction information associated with the target commodity display page. The business transaction success page includes a purchase business transaction success page and a registration business transaction success page. The purchase transaction success page associated with the target commodity display page is a page for displaying purchase transaction success information associated with the target commodity display page. The registration service transaction success page associated with the target commodity display page is a page for displaying registration service transaction success information associated with the target commodity display page.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the service transaction success page in the current display interface of the application client is set in advance in the service transaction success page associated with the target commodity display page. When the event displayed in the current display interface of the application program client side of the page with successful service handling occurs, the buried point responds to the event displayed in the current display interface of the application program client side of the page with successful service handling, and service handling success data is collected.
Optionally, after acquiring the buried point in the service transaction success page and responding to the event displayed in the current display interface by the service transaction success page, the method further includes: and sending the exposure data of the commodity display page, the business transaction data, the business introduction data, the business information filling data, the business information submission data and the business transaction success data to the server as feedback data associated with the target commodity display page.
Optionally, the server may determine, according to the feedback data associated with the target commodity display page, information related to a business handling operation performed by the user based on the target commodity display page. The server can count the total number of people clicking the target commodity display page according to the business transaction data of different users, namely, the total number of people clicking the business transaction page in the target commodity display page to enter the control. The server can count the number of people who successfully transact the business based on the target commodity display page according to the business transaction success data of different users. And then the server can calculate the conversion rate of the target commodity display page aiming at the business handling operation according to the total number of people clicking the target commodity display page and the number of people successfully handling the business based on the target commodity display page, so that the effect of the target commodity display page after being put can be easily calculated, and the method is helpful for the aspects of effect evaluation, cost control and the like of the target commodity display page.
The conversion rate of the target commodity display page for the business handling operation is an index for reflecting the influence degree of the target commodity display page on the commodity sales condition, and mainly refers to the ratio of the number of people who are subjected to the business handling operations such as purchase and registration and the like under the influence of the target commodity display page to the total number of people on the target commodity display page. The conversion rate of the target commodity display page for the business handling operation is equal to the number of people who successfully handle the business based on the target commodity display page/the total number of people who click the target commodity display page multiplied by 100%. The higher the conversion rate of the target commodity display page for the business handling operation is, the more users performing the business handling operation based on the target commodity display page are represented, the better the conversion condition of the target commodity display page for the subsequent business handling operations such as purchase and registration is, and the better the drainage effect of the target commodity display page is.
Optionally, the conversion rate of the target product display page for the purchase is equal to the number of people who successfully transact the purchase service based on the target product display page/the total number of people who click on the target product display page × 100%. The conversion rate of the target commodity display page for registration is equal to the number of people who successfully transact the registration business based on the target commodity display page/the total number of people who click the target commodity display page multiplied by 100%.
Optionally, when detecting that the server has fed back the successful purchase service transaction information in response to the purchase service transaction request, the application client displays a successful purchase service transaction page associated with the target commodity display page in the current display interface, and obtains a buried point in the successful purchase service transaction page to respond to an event displayed in the current display interface by the successful purchase service transaction page, thereby acquiring successful purchase service transaction data; wherein the purchase transaction success data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the purchase transaction successful page, the identification information of the target commodity display page, the identification information of the user and the service order number corresponding to the purchase transaction request.
Optionally, after receiving the purchase service transaction request, the server determines whether the purchase service information filled by the user carried in the purchase service transaction request conforms to a preset purchase service information transaction rule. And if the server determines that the purchase service information filled by the user carried in the purchase service transaction request conforms to the preset purchase service information transaction rule, determining that the purchase service corresponding to the purchase service transaction request is successfully transacted, and feeding back the purchase service transaction success information to the application program client.
Optionally, a purchase transaction success page associated with the target commodity display page is generated in advance, the purchase transaction success page associated with the target commodity display page is stored in the specified storage location, a link address of the purchase transaction success page associated with the target commodity display page is set to be obtained from the specified storage location, and then the link address is stored in the local configuration file of the application program client. When detecting that the server feeds back the successful purchase service transaction information according to the purchase service transaction request, the application program client acquires the successful purchase service transaction page associated with the target commodity display page according to the link address of the successful purchase service transaction page associated with the target commodity display page from the specified storage position in the local configuration file, and displays the successful purchase service transaction page associated with the target commodity display page in the current display interface.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the purchase transaction successful page in the current display interface of the application client is set in advance in the purchase transaction successful page. When the event displayed in the current display interface of the application program client side of the page with successful purchase service transaction occurs, the buried point responds to the event displayed in the current display interface of the application program client side of the page with successful purchase service transaction, and the data of successful purchase service transaction is collected.
Optionally, the event name corresponding to the event displayed in the current display interface by the purchase transaction success page may be "purchase transaction success". The event time is the time when the purchase transaction success page appears in the current display interface.
Optionally, when detecting that the server has fed back registration service transaction success information in response to the registration service transaction request, the application client displays a registration service transaction success page associated with the target commodity display page in the current display interface, and obtains a buried point in the registration service transaction success page to respond to an event displayed in the current display interface by the registration service transaction success page, and acquires registration service transaction success data; wherein the registration service transaction success data includes: the event name and the event time corresponding to the event displayed in the current display interface by the registration service transaction success page, the identification information of the target commodity display page, the identification information of the user and the service order number corresponding to the registration service transaction request.
Optionally, after receiving the registration service transaction request, the server determines whether the registration service information filled by the user carried in the registration service transaction request conforms to a preset registration service information transaction rule. And if the server determines that the registration service information filled by the user carried in the registration service transaction request conforms to a preset registration service information transaction rule, determining that the registration service corresponding to the registration service transaction request is successfully transacted, and feeding back registration service transaction success information to the application program client.
Optionally, a registration service transaction success page associated with the target commodity display page is generated in advance, the registration service transaction success page associated with the target commodity display page is stored to a specified storage location, a link address of the registration service transaction success page associated with the target commodity display page is set to be obtained from the specified storage location, and then the link address is stored in a local configuration file of the application program client. When detecting the registration service transaction success information fed back by the server aiming at the registration service transaction request, the application program client acquires the registration service transaction success page associated with the target commodity display page according to the link address of the registration service transaction success page acquired from the specified storage position in the local configuration file, and displays the registration service transaction success page associated with the target commodity display page in the current display interface.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the registration service transaction success page in the current display interface of the application client is set in the registration service transaction success page in advance. When the event displayed in the current display interface of the application program client side of the page with the successful registration service transaction occurs, the buried point responds to the event displayed in the current display interface of the application program client side of the page with the successful registration service transaction, and registration service transaction success data is collected.
Optionally, the event name corresponding to the event displayed in the current display interface by the registration service transaction success page may be "registration service transaction success". The event time is the time when the page of successful registration service transaction appears in the current display interface.
Optionally, after generating a service transaction request according to the service information filled by the user, sending the service transaction request to a server, and acquiring a click event of a buried point in the service information filling page to the information submission control in the service information filling page, where the acquired service information submission data further includes: and when detecting the service handling failure information fed back by the server aiming at the service handling request, the application program client displays a service handling failure page related to the target commodity display page in the current display interface, acquires a buried point in the service handling failure page, responds to an event displayed in the current display interface by the service handling failure page, and acquires service handling failure data.
Optionally, if the server determines that the service information filled by the user carried in the service handling request does not conform to the preset service information handling rule, it determines that the service handling corresponding to the service handling request fails, and feeds back service handling failure information to the application program client.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the service transaction failure page in the current display interface of the application client is set in advance in the service transaction failure page associated with the target commodity display page. When the event displayed by the service handling failure page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the service handling failure page in the current display interface of the application program client side, and service handling failure data are collected.
Optionally, when detecting that the server sends back purchase service transaction failure information according to the purchase service transaction request, the application client displays a purchase service transaction failure page associated with the target commodity display page in the current display interface, acquires an event displayed in the current display interface by a buried point in the purchase service transaction failure page, and acquires purchase service transaction failure data; wherein the purchase transaction failure data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the purchase service transaction failure page, the identification information of the target commodity display page, the identification information of the user and the service order number corresponding to the purchase service transaction request.
Optionally, if the server determines that the purchase service information filled by the user carried in the purchase service transaction request does not conform to the preset purchase service information transaction rule, it determines that the purchase service transaction corresponding to the purchase service transaction request fails, and feeds back the purchase service transaction failure information to the application program client.
Optionally, a purchase transaction failure page associated with the target commodity display page is generated in advance, the purchase transaction failure page associated with the target commodity display page is stored in a specified storage location, a link address of the purchase transaction failure page associated with the target commodity display page is set to be acquired from the specified storage location, and then the link address is stored in a local configuration file of the application program client.
Optionally, by writing the embedded point code, an embedded point for monitoring an event displayed by the purchase transaction failure page in the current display interface of the application client is set in advance in the purchase transaction failure page. When an event displayed by the purchase service transaction failure page in the current display interface of the application program client side occurs, the buried point responds to the event displayed by the purchase service transaction failure page in the current display interface of the application program client side, and purchase service transaction failure data are collected. The event name corresponding to the event displayed in the current display interface by the purchase transaction failure page may be "purchase transaction failure". The event time is the time when the purchase transaction failure page appears in the current display interface.
Optionally, when detecting that the server requests the registration service transaction failure information fed back by the application client according to the registration service transaction request, displaying a registration service transaction failure page associated with the target commodity display page in the current display interface, and acquiring a registration service transaction failure data acquired by responding to an event displayed in the current display interface by a buried point in the registration service transaction failure page; wherein the registration service transaction failure data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the registration service transaction failure page, the identification information of the target commodity display page, the identification information of the user and the service order number corresponding to the registration service transaction request.
Optionally, if the server determines that the registration service information filled by the user carried in the registration service transaction request does not conform to the preset registration service information transaction rule, it determines that the registration service transaction corresponding to the registration service transaction request fails, and feeds back the registration service transaction failure information to the application client.
Optionally, a registration service transaction failure page associated with the target commodity display page is generated in advance, the registration service transaction failure page associated with the target commodity display page is stored in a specified storage location, a link address of the registration service transaction failure page associated with the target commodity display page is set to be acquired from the specified storage location, and then the link address is stored in a local configuration file of the application program client.
Optionally, by writing a buried point code, a buried point for monitoring an event displayed by the registration service transaction failure page in the current display interface of the application client is set in the registration service transaction failure page in advance. The event name corresponding to the event displayed in the current display interface by the registration service transaction failure page may be "registration service transaction failure". The event time is the time when the registration service transaction failure page appears in the current display interface.
The embodiment of the invention provides a page data processing method, which is characterized in that data related to user operation is collected in real time in the overall flow of operations such as clicking, browsing and business handling performed by a user based on a target commodity display page through a buried point in the target commodity display page, a business handling page, a business introduction page, a business information filling page and a business handling success page, so that effective feedback data of subsequent business handling operations such as registration and purchase performed by the user based on the commodity display page can be obtained, the conversion condition of the target commodity display page to the subsequent business handling operations such as purchase and registration can be conveniently determined according to the effective feedback data of the subsequent business handling operations such as registration and purchase performed by the user based on the commodity display page, namely the drainage effect of the target commodity display page is determined, and the effect after the target commodity display page is put in can be easily calculated, the method is very helpful to the aspects of target commodity display page effect evaluation, cost control and the like.
Example two
Fig. 2 is a flowchart of a page data processing method according to a second embodiment of the present invention. Embodiments of the invention may be combined with various alternatives in one or more of the embodiments described above.
As shown in fig. 2, the method of the embodiment of the present invention specifically includes:
step 201, when detecting a display request of a target commodity display page, an application client displays the target commodity display page in a current display interface, and obtains exposure data of the commodity display page, wherein the event displayed in the current display interface by the target commodity display page is responded by a buried point in the target commodity display page.
Step 202, when the application client detects the click operation of the user on the service handling page entry control in the target commodity display page, acquiring click data of the commodity display page, wherein the click event is generated by the embedded point in the target commodity display page and corresponds to the click event of the user on the service handling page entry control in the target commodity display page.
The commodity display page clicking data comprises an event name and event time corresponding to a clicking event of the user on a business handling page entry control in the target commodity display page, identification information of the target commodity display page and identification information of the user.
Optionally, by writing the embedded point code, an embedded point for monitoring a click event of a user for entering a control of a business transaction page in the target commodity display page is set in advance in the business transaction page associated with the target commodity display page. When the user clicks the business handling page entering control in the target commodity display page, the buried point responds to the click event of the business handling page entering control in the target commodity display page, and the commodity display page click data is collected.
Optionally, the event name corresponding to the click event of the user on the business transaction page entry control in the target commodity display page may be "target commodity display page click". And the event time is the time when the user clicks the service transaction page entry control in the target commodity display page.
Step 203, the application client displays a service handling page associated with the target commodity display page in the current display interface, and acquires service handling data acquired by a buried point in the service handling page responding to an event displayed by the service handling page in the current display interface.
And 204, when the application program client detects that the user clicks a service introduction control in the service handling page, displaying a service introduction page associated with the target commodity display page in the current display interface, and acquiring service introduction data acquired by responding a buried point in the service introduction page to an event displayed in the current display interface by the service introduction page.
Step 205, when the application client detects the click operation of the user on the service handling confirmation control in the service introduction page, acquiring service handling confirmation data, where a buried point in the service introduction page responds to a click event of the user on the service handling confirmation control in the service introduction page.
The service transaction confirmation data comprises an event name and an event time corresponding to a click event of the user on a service transaction confirmation control in the service introduction page, identification information of the target commodity display page and identification information of the user.
Optionally, by writing the embedded point code, an embedded point for monitoring a click event of a user on a service handling confirmation control in the service introduction page is set in advance in the service introduction page associated with the target commodity display page. When the user clicks the service handling confirmation control in the service introduction page, the buried point responds to the user clicking the service handling confirmation control in the service introduction page, and acquires service handling confirmation data.
Optionally, the event name corresponding to the click event of the user on the service handling confirmation control in the service introduction page may be a "click service handling confirmation control". And the event time is the time when the user clicks the service handling confirmation control in the service introduction page.
Step 206, the application client displays a service information filling page associated with the target commodity display page in the current display interface, acquires a buried point in the service information filling page, responds to an event that the user fills service information in the service information filling page, and acquires service information filling data.
And step 207, when the application program client detects the click operation of the user on the information submission control in the service information filling page, generating a service handling request according to the service information filled by the user, sending the service handling request to a server, acquiring a click event of the user on the information submission control in the service information filling page, responding to the click event by the user, and acquiring service information submission data.
And 208, when detecting that the server feeds back the service transaction success information aiming at the service transaction request, the application program client displays a service transaction success page related to the target commodity display page in the current display interface, acquires a buried point in the service transaction success page, responds to an event displayed in the current display interface by the service transaction success page, and acquires service transaction success data.
Step 209, the exposure data of the commodity display page, the click data of the commodity display page, the business transaction data, the business introduction data, the business transaction confirmation data, the business information filling data, the business information submission data and the business transaction success data are used as feedback data associated with the target commodity display page and sent to the server.
The embodiment of the invention provides a page data processing method, which is characterized in that data related to operations such as clicking, browsing and service handling by a user on a target commodity display page, browsing and service introduction information by the user, browsing and filling service information by the user, confirming and submitting service information by the user, browsing and successfully handling the service by the user and the like are collected in real time in an overall flow of operations such as clicking, browsing and service handling by the user on the target commodity display page, and the like through a target commodity display page, a service handling page and a buried point in the service handling successful page, so that effective feedback data of subsequent service handling operations such as registering and purchasing by the user on the commodity display page can be obtained, and the effective feedback data of the subsequent service handling operations such as registering and purchasing by the user on the commodity display page can be conveniently determined, and the effective feedback data of the subsequent service handling operations such as registering and purchasing by the target commodity display page, The conversion condition of the follow-up business handling operation such as registration and the like is that the drainage effect of the target commodity display page is determined, so that the effect of the target commodity display page after being put can be easily calculated, and the method is very helpful for the aspects of target commodity display page effect evaluation, cost control and the like.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a page data processing apparatus according to a third embodiment of the present invention. As shown in fig. 3, the apparatus includes: a page exposure module 301, a business transaction module 302, a business introduction module 303, a business information filling module 304, a business information submission module 305 and a business transaction success module 306.
The page exposure module 301 is configured to, when a display request of a target commodity display page is detected, display the target commodity display page in a current display interface, acquire an event displayed in the current display interface by a buried point in the target commodity display page, and acquire commodity display page exposure data; a service handling module 302, configured to, when a click operation of a user on a service handling page entry control in the target commodity display page is detected, display a service handling page associated with the target commodity display page in the current display interface, and acquire a service handling data acquired by a method in which a buried point in the service handling page responds to an event displayed in the current display interface by the service handling page; a service introduction module 303, configured to display a service introduction page associated with the target commodity display page in the current display interface when the user clicks a service introduction control in the service handling page, and acquire service introduction data acquired when a buried point in the service introduction page responds to an event displayed in the current display interface by the service introduction page; a service information filling module 304, configured to display a service information filling page associated with the target product display page in the current display interface when the user clicks a service handling confirmation control in the service introduction page is detected, acquire an event that a buried point in the service information filling page responds to the user filling service information in the service information filling page, and acquire service information filling data; a service information submission module 305, configured to generate a service transaction request according to the service information filled by the user and send the service transaction request to a server when detecting that the user clicks an information submission control in the service information filling page, acquire a service information submission data acquired when a buried point in the service information filling page responds to a click event of the user on the information submission control in the service information filling page; a service transacting success module 306, configured to, when detecting that the service transacting success information fed back by the server for the service transacting request is successful, display a service transacting success page associated with the target commodity display page in the current display interface, and acquire that a buried point in the service transacting success page responds to an event displayed in the current display interface by the service transacting success page, so as to acquire service transacting success data.
The embodiment of the invention provides a page data processing device, which collects data related to user operation in real time in the overall process of clicking, browsing, business handling and other operations of a user based on a target commodity display page through a buried point in the target commodity display page, a business handling page, a business introduction page, a business information filling page and a business handling success page, so as to obtain effective feedback data of subsequent business handling operations of registering, purchasing and the like of the user based on the commodity display page, and is convenient for determining the conversion condition of the target commodity display page to the subsequent business handling operations of purchasing, registering and the like according to the effective feedback data of the subsequent business handling operations of registering, purchasing and the like of the user based on the commodity display page, namely determining the drainage effect of the target commodity display page, and enabling the effect of the target commodity display page after being put to be calculated easily, the method is very helpful to the aspects of target commodity display page effect evaluation, cost control and the like.
In an optional implementation manner of the embodiment of the present invention, optionally, the page data processing apparatus further includes: and the feedback data sending module is used for sending the exposure data of the commodity display page, the business transaction data, the business introduction data, the business information filling data, the business information submission data and the business transaction success data as feedback data associated with the target commodity display page to the server.
In an optional implementation manner of the embodiment of the present invention, optionally, after detecting that the user clicks the service handling page entry control in the target product display page, the service handling module 302 is further configured to: acquiring click data of the commodity display page, wherein the click event of the user for entering the control of the business handling page in the target commodity display page is responded by a buried point in the target commodity display page, and the click data is acquired; the commodity display page clicking data comprises an event name and event time corresponding to a clicking event of the user on a business handling page entry control in the target commodity display page, identification information of the target commodity display page and identification information of the user.
In an optional implementation manner of the embodiment of the present invention, optionally, after detecting that the user clicks the service transaction confirmation control in the service introduction page, the service information filling module 304 is further configured to: acquiring a buried point in the service introduction page, responding to a click event of the user on a service handling confirmation control in the service introduction page, and acquiring service handling confirmation data; the service transaction confirmation data comprises an event name and an event time corresponding to a click event of the user on a service transaction confirmation control in the service introduction page, identification information of the target commodity display page and identification information of the user.
In an optional implementation manner of the embodiment of the present invention, optionally, the service handling page entry control includes a purchase service handling page entry control and a registration service handling page entry control.
In an optional implementation manner of the embodiment of the present invention, optionally, when the click operation of the user on the service handling page entry control in the target commodity display page is detected, the service handling module 302 displays the service handling page associated with the target commodity display page in the current display interface, acquires that a buried point in the service handling page responds to an event displayed by the service handling page in the current display interface, and when the operation of the acquired service handling data is specifically configured to: when the clicking operation of a user on a purchase service handling page in the target commodity display page entering control is detected, displaying a purchase service handling page related to the target commodity display page in the current display interface, acquiring a buried point in the purchase service handling page, responding to an event displayed in the current display interface by the purchase service handling page, and acquiring purchase service handling data; wherein the purchase transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface of the purchase service transaction page, the identification information of the target commodity display page and the identification information of the user.
In an optional implementation manner of the embodiment of the present invention, optionally, when the operation of clicking a service introduction control in the service handling page by the user is detected, the service introduction module 303 displays a service introduction page associated with the target product display page in the current display interface, and obtains an event displayed in the current display interface by a buried point in the service introduction page, and when the operation of the collected service introduction data is specifically used for: when the clicking operation of the user on the business introduction control in the purchase business handling page is detected, displaying a purchase business introduction page associated with the target commodity display page in the current display interface, acquiring a buried point in the purchase business introduction page, responding to an event displayed by the purchase business introduction page in the current display interface, and acquiring purchase business introduction data; wherein the purchase service introduction data includes: and the event name and the event time corresponding to the event displayed in the current display interface by the purchase service introduction page, the identification information of the target commodity display page and the identification information of the user.
In an optional implementation manner of the embodiment of the present invention, optionally, when the click operation of the user on the service transaction confirmation control in the service introduction page is detected, the service information filling module 304 displays a service information filling page associated with the target product display page in the current display interface, acquires that a buried point in the service information filling page responds to an event that the user fills service information in the service information filling page, and when the operation of the acquired service information filling data is performed, is specifically configured to: when the clicking operation of the user on a service transaction confirmation control in the purchase service introduction page is detected, displaying a purchase service information filling page associated with the target commodity display page in the current display interface, acquiring a buried point in the purchase service information filling page, responding to an event that the user fills in purchase service information in the purchase service information filling page, and acquiring purchase service information filling data; wherein the purchase service information filling data includes: the event name and the event time corresponding to the event in which the user fills in the purchase service information filling page, the identification information of the target commodity display page, and the identification information of the user.
In an optional implementation manner of the embodiment of the present invention, optionally, when the operation of clicking the information submission control in the service information filling page by the user is detected, the service information submission module 305 generates a service transaction request according to the service information filled by the user, sends the service transaction request to the server, obtains a buried point in the service information filling page, and responds to a click event of the information submission control in the service information filling page by the user, and when the operation of submitting the collected service information, is specifically configured to: when the clicking operation of the user on the information submitting control in the purchase service information filling page is detected, a purchase service handling request is generated according to the purchase service information filled by the user and sent to a server, a buried point in the purchase service information filling page is obtained, the user responds to the clicking event of the information submitting control in the purchase service information filling page, and collected purchase service information submitting data are acquired; wherein the purchase transaction information submission data includes: the purchase service information filling page comprises an event name and an event time corresponding to a click event of an information submitting control in the purchase service information filling page by the user, identification information of the target commodity display page, identification information of the user and a service order number corresponding to the purchase service transaction request.
In an optional implementation manner of the embodiment of the present invention, optionally, when the service transaction success module 306 executes the service transaction success information fed back by the server for the service transaction request, displays a service transaction success page associated with the target commodity display page in the current display interface, and obtains a buried point in the service transaction success page to respond to an event displayed in the current display interface by the service transaction success page, and when the operation of the collected service transaction success data is specifically used for: when detecting that the server successfully transacts the purchase service according to the purchase service transacting request, displaying a purchase service transacting success page related to the target commodity display page in the current display interface, acquiring a buried point in the purchase service transacting success page, responding to an event displayed in the current display interface by the purchase service transacting success page, and acquiring purchase service transacting success data; wherein the purchase transaction success data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the purchase transaction successful page, the identification information of the target commodity display page, the identification information of the user and the service order number corresponding to the purchase transaction request.
In an optional implementation manner of the embodiment of the present invention, optionally, when the click operation of the user on the service handling page entry control in the target commodity display page is detected, the service handling module 302 displays the service handling page associated with the target commodity display page in the current display interface, acquires that a buried point in the service handling page responds to an event displayed by the service handling page in the current display interface, and when the operation of the acquired service handling data is specifically configured to: when the click operation of a user on a registration service transaction page entering control in the target commodity display page is detected, displaying a registration service transaction page related to the target commodity display page in the current display interface, acquiring a buried point in the registration service transaction page, responding to an event displayed in the current display interface by the registration service transaction page, and acquiring registration service transaction data; wherein the registering service transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the registration service transaction page, the identification information of the target commodity display page and the identification information of the user.
In an optional implementation manner of the embodiment of the present invention, optionally, the page data processing apparatus further includes: and the service handling failure module is used for displaying a service handling failure page related to the target commodity display page in the current display interface when detecting service handling failure information fed back by the server aiming at the service handling request, acquiring a buried point in the service handling failure page, responding to an event displayed in the current display interface by the service handling failure page, and acquiring service handling failure data.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
The page data processing device can execute the page data processing method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of executing the page data processing method.
Example four
Fig. 4 is a schematic structural diagram of a computer device according to a fourth embodiment of the present invention. FIG. 4 illustrates a block diagram of an exemplary computer device 12 suitable for use in implementing embodiments of the present invention. The computer device 12 shown in FIG. 4 is only one example and should not bring any limitations to the functionality or scope of use of embodiments of the present invention.
As shown in FIG. 4, computer device 12 is in the form of a general purpose computing device. The components of computer device 12 may include, but are not limited to: one or more processors 16, a memory 28, and a bus 18 that connects the various system components (including the memory 28 and the processors 16).
Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Computer device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer device 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. Computer device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 4, and commonly referred to as a "hard drive"). Although not shown in FIG. 4, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
Computer device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with computer device 12, and/or with any devices (e.g., network card, modem, etc.) that enable computer device 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, computer device 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via network adapter 20. As shown, network adapter 20 communicates with the other modules of computer device 12 via bus 18. It should be appreciated that although not shown in FIG. 4, other hardware and/or software modules may be used in conjunction with computer device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processor 16 executes various functional applications and data processing by running the program stored in the memory 28, thereby implementing the page data processing method provided by the embodiment of the present invention: when an application program client detects a display request of a target commodity display page, displaying the target commodity display page in a current display interface, acquiring a buried point in the target commodity display page, responding to an event displayed by the target commodity display page in the current display interface, and acquiring commodity display page exposure data; when the application program client detects that a user clicks a service handling page entry control in the target commodity display page, displaying the service handling page associated with the target commodity display page in the current display interface, and acquiring service handling data, wherein the embedded point in the service handling page responds to an event displayed in the current display interface by the service handling page; when the application program client detects the click operation of the user on the service introduction control in the service handling page, displaying a service introduction page related to the target commodity display page in the current display interface, acquiring a buried point in the service introduction page, responding to an event displayed in the current display interface by the service introduction page, and acquiring service introduction data; when the application program client detects the click operation of the user on a service handling confirmation control in the service introduction page, displaying a service information filling page related to the target commodity display page in the current display interface, acquiring a buried point in the service information filling page, responding to an event that the user fills service information in the service information filling page, and collecting service information filling data; when the application program client detects the clicking operation of the user on the information submitting control in the service information filling page, generating a service handling request according to the service information filled by the user, sending the service handling request to a server, acquiring a click event of the user on the information submitting control in the service information filling page, and responding to the click event by the user through a buried point in the service information filling page, and acquiring service information submitting data; and when the application program client detects that the server feeds back the service transaction success information aiming at the service transaction request, displaying a service transaction success page related to the target commodity display page in the current display interface, acquiring a buried point in the service transaction success page, responding to an event displayed in the current display interface by the service transaction success page, and acquiring service transaction success data.
EXAMPLE five
Fifth, an embodiment of the present invention provides a computer-readable storage medium, where a computer program is stored, and when the computer program is executed by a processor, the method for processing page data provided in the embodiment of the present invention is implemented: when an application program client detects a display request of a target commodity display page, displaying the target commodity display page in a current display interface, acquiring a buried point in the target commodity display page, responding to an event displayed by the target commodity display page in the current display interface, and acquiring commodity display page exposure data; when the application program client detects that a user clicks a service handling page entry control in the target commodity display page, displaying the service handling page associated with the target commodity display page in the current display interface, and acquiring service handling data, wherein the embedded point in the service handling page responds to an event displayed in the current display interface by the service handling page; when the application program client detects the click operation of the user on the service introduction control in the service handling page, displaying a service introduction page related to the target commodity display page in the current display interface, acquiring a buried point in the service introduction page, responding to an event displayed in the current display interface by the service introduction page, and acquiring service introduction data; when the application program client detects the click operation of the user on a service handling confirmation control in the service introduction page, displaying a service information filling page related to the target commodity display page in the current display interface, acquiring a buried point in the service information filling page, responding to an event that the user fills service information in the service information filling page, and collecting service information filling data; when the application program client detects the clicking operation of the user on the information submitting control in the service information filling page, generating a service handling request according to the service information filled by the user, sending the service handling request to a server, acquiring a click event of the user on the information submitting control in the service information filling page, and responding to the click event by the user through a buried point in the service information filling page, and acquiring service information submitting data; and when the application program client detects that the server feeds back the service transaction success information aiming at the service transaction request, displaying a service transaction success page related to the target commodity display page in the current display interface, acquiring a buried point in the service transaction success page, responding to an event displayed in the current display interface by the service transaction success page, and acquiring service transaction success data.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or computer device. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (15)

1. A page data processing method is characterized by comprising the following steps:
when an application program client detects a display request of a target commodity display page, displaying the target commodity display page in a current display interface, acquiring a buried point in the target commodity display page, responding to an event displayed by the target commodity display page in the current display interface, and acquiring commodity display page exposure data;
when the application program client detects that a user clicks a service handling page entry control in the target commodity display page, displaying the service handling page associated with the target commodity display page in the current display interface, and acquiring service handling data, wherein the embedded point in the service handling page responds to an event displayed in the current display interface by the service handling page;
when the application program client detects the click operation of the user on the service introduction control in the service handling page, displaying a service introduction page related to the target commodity display page in the current display interface, acquiring a buried point in the service introduction page, responding to an event displayed in the current display interface by the service introduction page, and acquiring service introduction data;
when the application program client detects the click operation of the user on a service handling confirmation control in the service introduction page, displaying a service information filling page related to the target commodity display page in the current display interface, acquiring a buried point in the service information filling page, responding to an event that the user fills service information in the service information filling page, and collecting service information filling data;
when the application program client detects the clicking operation of the user on the information submitting control in the service information filling page, generating a service handling request according to the service information filled by the user, sending the service handling request to a server, acquiring a click event of the user on the information submitting control in the service information filling page, and responding to the click event by the user through a buried point in the service information filling page, and acquiring service information submitting data;
and when the application program client detects that the server feeds back the service transaction success information aiming at the service transaction request, displaying a service transaction success page related to the target commodity display page in the current display interface, acquiring a buried point in the service transaction success page, responding to an event displayed in the current display interface by the service transaction success page, and acquiring service transaction success data.
2. The method of claim 1, wherein after obtaining the event displayed in the current display interface by the service transaction success page in response to the embedded point in the service transaction success page, and collecting service transaction success data, further comprising:
and sending the exposure data of the commodity display page, the business transaction data, the business introduction data, the business information filling data, the business information submission data and the business transaction success data to the server as feedback data associated with the target commodity display page.
3. The method according to claim 1, wherein after the application client detects a user click operation on a business transaction page entry control in the target merchandise display page, the method further comprises:
the application program client side obtains a click event of a buried point in the target commodity display page, which is responded by a user to a business handling page entry control in the target commodity display page, and acquires commodity display page click data;
the commodity display page clicking data comprises an event name and event time corresponding to a clicking event of the user on a business handling page entry control in the target commodity display page, identification information of the target commodity display page and identification information of the user.
4. The method of claim 1, after the application client detects the user's click operation on a business transaction confirmation control in the business introduction page, further comprising:
the application program client side acquires service handling confirmation data acquired by responding to a click event of the user to a service handling confirmation control in the service introduction page by a buried point in the service introduction page;
the service transaction confirmation data comprises an event name and an event time corresponding to a click event of the user on a service transaction confirmation control in the service introduction page, identification information of the target commodity display page and identification information of the user.
5. The method of claim 1, wherein the business transaction page entry control comprises a purchase business transaction page entry control and a register business transaction page entry control.
6. The method according to claim 5, wherein when the application client detects a click operation of a user on a business transaction page entry control in the target commodity display page, the application client displays a business transaction page associated with the target commodity display page in the current display interface, and obtains a buried point in the business transaction page to respond to an event displayed in the current display interface by the business transaction page, and the collected business transaction data includes:
when the application program client detects that a user clicks a purchase service transaction page in the target commodity display page to enter a control, displaying the purchase service transaction page associated with the target commodity display page in the current display interface, acquiring a buried point in the purchase service transaction page, responding to an event displayed in the current display interface by the purchase service transaction page, and acquiring purchase service transaction data;
wherein the purchase transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface of the purchase service transaction page, the identification information of the target commodity display page and the identification information of the user.
7. The method according to claim 6, wherein when the application client detects a click operation of the user on a service introduction control in the service handling page, the application client displays a service introduction page associated with the target commodity display page in the current display interface, and obtains a buried point in the service introduction page that responds to an event displayed in the current display interface by the service introduction page, and the collected service introduction data includes:
when the application program client detects the clicking operation of the user on the service introduction control in the purchase service transaction page, displaying a purchase service introduction page associated with the target commodity display page in the current display interface, and acquiring purchase service introduction data acquired by responding a buried point in the purchase service introduction page to an event displayed by the purchase service introduction page in the current display interface;
wherein the purchase service introduction data includes: and the event name and the event time corresponding to the event displayed in the current display interface by the purchase service introduction page, the identification information of the target commodity display page and the identification information of the user.
8. The method as claimed in claim 7, wherein the application client displays a service information filling page associated with the target product display page in the current display interface when detecting the click operation of the user on a service transaction confirmation control in the service introduction page, and obtains a buried point in the service information filling page in response to an event that the user fills service information in the service information filling page, and the collected service information filling data includes:
when the application program client detects the click operation of the user on a service transaction confirmation control in the purchase service introduction page, displaying a purchase service information filling page associated with the target commodity display page in the current display interface, acquiring a buried point in the purchase service information filling page, responding to an event that the user fills in purchase service information in the purchase service information filling page, and acquiring purchase service information filling data;
wherein the purchase service information filling data includes: the event name and the event time corresponding to the event in which the user fills in the purchase service information filling page, the identification information of the target commodity display page, and the identification information of the user.
9. The method as claimed in claim 8, wherein the application client, when detecting the click operation of the user on the information submission control in the service information filling page, generates a service transaction request according to the service information filled by the user and sends the service transaction request to a server, and obtains a buried point in the service information filling page to respond to a click event of the user on the information submission control in the service information filling page, and the collected service information submission data includes:
when the application program client detects the clicking operation of the user on the information submitting control in the purchase service information filling page, generating a purchase service handling request according to the purchase service information filled by the user, sending the purchase service handling request to a server, acquiring a buried point in the purchase service information filling page, responding to the clicking event of the user on the information submitting control in the purchase service information filling page, and acquiring purchase service information submitting data;
wherein the purchase transaction information submission data includes: the purchase service information filling page comprises an event name and an event time corresponding to a click event of an information submitting control in the purchase service information filling page by the user, identification information of the target commodity display page, identification information of the user and a service order number corresponding to the purchase service transaction request.
10. The method according to claim 9, wherein when detecting the service transaction success information fed back by the server in response to the service transaction request, the application client displays a service transaction success page associated with the target commodity display page in the current display interface, and obtains a buried point in the service transaction success page that responds to an event displayed in the current display interface by the service transaction success page, and the collected service transaction success data includes:
when detecting that the server feeds back the successful purchase service transaction information according to the purchase service transaction request, the application program client displays a successful purchase service transaction page associated with the target commodity display page in the current display interface, acquires a buried point in the successful purchase service transaction page, responds to an event displayed in the current display interface by the successful purchase service transaction page, and acquires successful purchase service transaction data;
wherein the purchase transaction success data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the purchase transaction successful page, the identification information of the target commodity display page, the identification information of the user and the service order number corresponding to the purchase transaction request.
11. The method according to claim 5, wherein when the application client detects a click operation of a user on a business transaction page entry control in the target commodity display page, the application client displays a business transaction page associated with the target commodity display page in the current display interface, and obtains a buried point in the business transaction page to respond to an event displayed in the current display interface by the business transaction page, and the collected business transaction data includes:
when the application program client detects the click operation of a user on a registration service transaction page entry control in the target commodity display page, displaying the registration service transaction page associated with the target commodity display page in the current display interface, acquiring a buried point in the registration service transaction page, responding to an event displayed in the current display interface by the registration service transaction page, and acquiring registration service transaction data;
wherein the registering service transaction data comprises: the event name and the event time corresponding to the event displayed in the current display interface by the registration service transaction page, the identification information of the target commodity display page and the identification information of the user.
12. The method as claimed in claim 1, wherein after generating a service transaction request according to the service information filled by the user and sending the service transaction request to a server, acquiring a click event of a buried point in the service information filling page to the information submission control in the service information filling page by the user, and acquiring service information submission data, the method further comprises:
and when detecting the service handling failure information fed back by the server aiming at the service handling request, the application program client displays a service handling failure page related to the target commodity display page in the current display interface, acquires a buried point in the service handling failure page, responds to an event displayed in the current display interface by the service handling failure page, and acquires service handling failure data.
13. A page data processing apparatus, comprising:
the system comprises a page exposure module, a display module and a display module, wherein the page exposure module is used for displaying a target commodity display page in a current display interface when a display request of the target commodity display page is detected, acquiring a commodity display page exposure data, and the embedded point in the target commodity display page responds to an event displayed by the target commodity display page in the current display interface;
the service handling module is used for displaying a service handling page related to the target commodity display page in the current display interface when the click operation of a user on a service handling page entry control in the target commodity display page is detected, acquiring a buried point in the service handling page, responding to an event displayed in the current display interface by the service handling page, and acquiring service handling data;
a service introduction module, configured to display a service introduction page associated with the target commodity display page in the current display interface when a click operation of the user on a service introduction control in the service handling page is detected, and acquire service introduction data acquired by a method in which a buried point in the service introduction page responds to an event displayed by the service introduction page in the current display interface;
a service information filling module, configured to display a service information filling page associated with the target commodity display page in the current display interface when the user clicks a service handling confirmation control in the service introduction page, acquire an event that a buried point in the service information filling page responds to the user filling service information in the service information filling page, and acquire service information filling data;
the service information submitting module is used for generating a service handling request according to the service information filled by the user and sending the service handling request to a server when the clicking operation of the user on the information submitting control in the service information filling page is detected, acquiring a buried point in the service information filling page, responding to the clicking event of the user on the information submitting control in the service information filling page, and acquiring service information submitting data;
and the service transacting success module is used for displaying a service transacting success page related to the target commodity display page in the current display interface when detecting the service transacting success information fed back by the server aiming at the service transacting request, acquiring a buried point in the service transacting success page, responding to an event displayed in the current display interface by the service transacting success page, and acquiring service transacting success data.
14. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the page data processing method according to any one of claims 1 to 12 when executing the computer program.
15. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the page data processing method according to any one of claims 1 to 12.
CN202110349178.7A 2021-03-31 2021-03-31 Page data processing method, device, equipment and medium Pending CN112950331A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113626111A (en) * 2021-07-16 2021-11-09 北京澎思科技有限公司 Information acquisition method and device, electronic equipment and storage medium
WO2023001276A1 (en) * 2021-07-23 2023-01-26 北京字跳网络技术有限公司 Information display method and apparatus, terminal, and storage medium

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113626111A (en) * 2021-07-16 2021-11-09 北京澎思科技有限公司 Information acquisition method and device, electronic equipment and storage medium
WO2023001276A1 (en) * 2021-07-23 2023-01-26 北京字跳网络技术有限公司 Information display method and apparatus, terminal, and storage medium

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