CN112905921B

CN112905921B - Page content display method and device

Info

Publication number: CN112905921B
Application number: CN202010777229.1A
Authority: CN
Inventors: 邵和明
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-08-05
Filing date: 2020-08-05
Publication date: 2024-03-15
Anticipated expiration: 2040-08-05
Also published as: CN112905921A

Abstract

The invention discloses a page content display method and a page content display device, wherein the method comprises the following steps: responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content fragments in the target page from a server; the heat information is generated according to browsing behavior data of a user on the target page; generating a content heat indication bar of the target page according to the heat information of the content fragments and the rolling control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area. The invention can improve the efficiency of obtaining the core content in the page by the user.

Description

Page content display method and device

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying page content.

Background

With the development of network technology, more and more users acquire various information through information applications in terminals, and when the information applications are opened, the information applications can enter relevant information pages, and the pages can comprise contents such as pictures, characters and the like. However, the initial part of the page content presents some period-up review of irrelevant core content in many times, and the end part of the page content sometimes also adds many content for guiding the user to forward or pay attention to, so that the user cannot quickly acquire the core content in the page content, the efficiency of acquiring information by the user is affected, and the user experience effect is reduced.

Disclosure of Invention

In order to solve the problems in the prior art, the embodiment of the invention provides a page content display method, a page content display device and electronic equipment. The technical scheme is as follows:

in one aspect, a method for displaying page content is provided, the method comprising:

responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content fragments in the target page from a server; the heat information is generated according to browsing behavior data of a user on the target page;

generating a content heat indication bar of the target page according to the heat information of the content fragments and the rolling control bar of the target page;

displaying the target page and the content heat indicator strip in a visible area of a display window;

responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position;

highlighting the target content segment in the viewable area.

In another aspect, a method for displaying page content is provided, the method including:

acquiring browsing behavior data of a user on a target page;

generating heat information of a plurality of content fragments in the target page according to the browsing behavior data;

When the display operation of a target user on the target page is determined, the heat information of a plurality of content fragments in the target page is sent to a target terminal corresponding to the target user, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the plurality of content fragments and a rolling control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.

In another aspect, there is provided a page content display apparatus, the apparatus including:

the first response module is used for responding to the display operation of a target user on a target page and acquiring the heat information of a plurality of content fragments in the target page from a server; the heat information is generated according to browsing behavior data of a user on the target page;

the first generation module is used for generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page;

The first display module is used for displaying the target page and the content heat indication bar in a visible area of a display window;

the second response module is used for responding to the selection operation of the target user on the first position in the content heat indication bar and determining a target content segment corresponding to the first position;

and the first highlighting module is used for highlighting the target content segment in the visible area.

Optionally, the first generating module includes:

the first generation sub-module is used for generating a rolling control bar of the target page;

a first determining module, configured to determine a scroll control segment corresponding to each content segment of the plurality of content segments on the scroll control bar;

a second determining module, configured to determine, according to the heat information of the plurality of content segments, a content heat indication identifier corresponding to the heat information of each content segment;

and the association module is used for associating the content heat indication mark to the rolling control segment corresponding to the corresponding content segment to obtain the content heat indication bar of the target page.

Optionally, the apparatus further includes:

a third determining module, configured to determine a page area corresponding to a first content segment in the target page, where the first content segment is a content segment, of the plurality of content segments, having a heat degree less than a first preset heat degree threshold;

The page folding module is used for folding the page area corresponding to the first content segment in the target page to obtain a first target page;

and a fourth determining module, configured to use the first target page as the target page, and use content segments other than the first content segment as the plurality of content segments.

Optionally, the target page is provided with a first original text viewing option at the folding position;

correspondingly, the device further comprises:

and the first original text display module is used for responding to the triggering operation of the target user on the first original text viewing option and displaying the first content segment corresponding to the folding position.

Optionally, the first display module includes:

the summary obtaining module is used for obtaining summary information of a second content segment, wherein the second content segment is a content segment with the heat exceeding a second preset heat threshold value in the plurality of content segments;

a fifth determining module, configured to determine a page area corresponding to the second content segment in the target page;

the covering module is used for covering the summary information of the second content segment on the page area corresponding to the second content segment to obtain a second target page;

And the display sub-module is used for displaying the target page and the content heat indication strip in a visible area of a display window by taking the second target page as the target page.

Optionally, a second original text viewing option associated with the summary information of the second content segment is set in the target page;

correspondingly, the device further comprises:

and the second original text display module is used for responding to the triggering operation of the target user on the second original text viewing option and displaying a second content segment corresponding to the abstract information.

Optionally, the apparatus further includes:

the first acquisition module is used for acquiring gazing hot zone information corresponding to each content segment in the target page, wherein the gazing hot zone information is generated according to gazing behavior data of a user on the corresponding content segment;

a sixth determining module, configured to determine at least one visual content segment currently displayed in the visual area, where the at least one visual content segment includes the target content segment;

a gazing hot zone determining module, configured to determine, according to gazing hot zone information corresponding to the at least one visual content segment, a gazing hot zone in the at least one visual content segment;

And the second highlighting module is used for highlighting the gazing hot zone.

Optionally, the first response module includes:

the response sub-module is used for responding to the display operation of the target user on the target page and determining the target user portrait of the target user;

the second acquisition module is used for acquiring the class heat information of a plurality of content fragments in the target page matched with the target user portrait from a server; the server stores a mapping relation between a user portrait and class heat information of a plurality of content fragments in the target page, wherein the user portrait comprises the target user portrait;

the heat-like information of the content fragments in the target page is generated according to browsing behavior data of a user corresponding to the corresponding user portrait.

the data acquisition module is used for acquiring browsing behavior data of a user on a target page;

the heat information generation module is used for generating heat information of a plurality of content fragments in the target page according to the browsing behavior data;

the sending module is used for sending the heat information of a plurality of content fragments in the target page to a target terminal corresponding to the target user when the display operation of the target user on the target page is determined, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the plurality of content fragments and a rolling control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.

Optionally, the browsing behavior data includes a display duration of each content segment;

the heat information generation module comprises:

the first calculation module is used for calculating the total display duration of each content segment according to the display duration of each content segment in the target page corresponding to different users;

the weight determining module is used for determining a weight coefficient corresponding to each content segment in the plurality of content segments;

and the second calculation module is used for calculating the product of the total display duration of each content segment and the corresponding weight coefficient, wherein the product is used as the heat information of the content segment.

Optionally, the apparatus further includes:

the third acquisition module is used for acquiring the gazing behavior data of the user on each content segment in the target page; the gazing behavior data comprise gazing areas of the user in each content segment and gazing time periods corresponding to each gazing area;

the statistics module is used for counting the number of gazing users and the total gazing time length corresponding to each gazing area in each content segment;

a seventh determining module, configured to determine a gazing hotspots in the content segment according to a gazing user number and a total gazing time length corresponding to each gazing area in the content segment;

And the gazing hot zone information generation module is used for generating gazing hot zone information corresponding to each content segment according to the gazing hot zone in each content segment.

Optionally, the apparatus further includes:

an eighth determining module, configured to determine, according to the heat information of a plurality of content segments in the target page, a second content segment of the plurality of content segments whose heat exceeds a second preset heat threshold;

a digest determining module for determining digest information of the second content segment based on a text digest algorithm;

and the abstract sending module is used for sending the abstract information of the second content segment to the target terminal when the display operation of the target user on the target page is determined, so that the target terminal covers the abstract information of the second content segment on a page area corresponding to the second content segment to obtain a second target page, the second target page is used as the target page, and the target page and the content heat indicator are displayed in a visible area of a display window.

In another aspect, an electronic device is provided, including a processor and a memory, where at least one instruction or at least one program is stored in the memory, where the at least one instruction or the at least one program is loaded and executed by the processor to implement the page content display method described above.

In another aspect, a computer readable storage medium having at least one instruction or at least one program stored therein is provided, the at least one instruction or the at least one program loaded and executed by a processor to implement a page content display method as described above.

In another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The computer instructions are read from the computer-readable storage medium by a processor of a computer device, and executed by the processor, cause the computer device to perform the methods provided in the various alternative implementations described above.

According to the embodiment of the invention, the heat information of a plurality of content fragments in the target page is obtained from the server in response to the display operation of the target user on the target page, and the content heat indication bar of the target page is generated according to the heat information of the plurality of content fragments and the rolling control bar of the target page, the target page and the content heat indication bar are displayed in the visible area of the display window, further, the target content fragment corresponding to the first position is determined in response to the selection operation of the target user on the first position in the content heat indication bar, and the target content fragment is highlighted in the visible area.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic illustration of an implementation environment provided by an embodiment of the present invention;

fig. 2 is a flow chart of a method for displaying page content according to an embodiment of the present invention;

FIG. 3a is a schematic illustration showing a content heat indicator bar according to an embodiment of the present invention;

FIG. 3b is a schematic illustration of an alternative display of the viewable area of the user sliding or clicking to the PointA position of FIG. 3a, provided by an embodiment of the present invention;

FIG. 4 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 5a is a schematic illustration of an alternative display of a target page provided by an embodiment of the present invention;

FIG. 5b is a schematic diagram showing summary information of a content segment in a target page according to an embodiment of the present invention;

FIG. 6 is a schematic diagram of an alternative flow for displaying a target page and a content heat indicator in a viewable area of a display window according to an embodiment of the present invention;

FIG. 7 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 8 is an alternative schematic diagram of highlighting gaze hotspots provided by an embodiment of the present invention;

FIG. 9 is a flowchart of another method for displaying page content according to an embodiment of the present invention;

FIG. 10 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 11 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 12 is a flowchart of another method for displaying page content according to an embodiment of the present invention;

fig. 13 is a schematic structural diagram of a page content display device according to an embodiment of the present invention;

fig. 14 is a schematic structural diagram of another page content display device according to an embodiment of the present invention;

fig. 15 is a block diagram of a hardware structure of an electronic device according to an embodiment of the present invention.

Detailed Description

The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.

It should be noted that the terms "first," "second," and the like in the description and the claims of the present invention and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the invention described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or server that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or apparatus, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Referring to fig. 1, a schematic diagram of an implementation environment provided by an embodiment of the present invention is shown, where the implementation environment may include a terminal 110 and a server 120.

The terminal 110 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, etc. The terminal 110 may be provided with an information application program, and a browser of the terminal 110 may display each information page in the information application program, where it may be understood that the information page may include text, pictures, short video, and other contents.

The server 120 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligence platforms, and the like. Specifically, the server 120 may provide background services for the information application program in the terminal 110, for example, may send related data to the terminal when the terminal needs to display the information page, and of course, the server 120 may also obtain data generated during the display process of the information page from the terminal 110, where the data may be, but is not limited to, behavior data generated when the user browses the information page.

The terminal 110 and the server 120 may be directly or indirectly connected through wired or wireless communication, and embodiments of the present invention are not limited herein.

Fig. 2 is a schematic flow chart of a method for displaying page content according to an embodiment of the present invention, and the method can be applied to the terminal in fig. 1. It is noted that the present specification provides method operational steps as described in the examples or flowcharts, but may include more or fewer operational steps based on conventional or non-inventive labor. The order of steps recited in the embodiments is merely one way of performing the order of steps and does not represent a unique order of execution. In actual system or product execution, the methods illustrated in the embodiments or figures may be performed sequentially or in parallel (e.g., in a parallel processor or multi-threaded processing environment). As shown in fig. 2, the method may include:

S201, responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content fragments in the target page from a server.

The target page refers to a webpage to be displayed in a visible area of a display window, and the target page can be, but is not limited to, a page used for displaying detailed information in an information type application program. The page content in the target page may include, but is not limited to, text, pictures, short videos, and the like. The target user is the user corresponding to the current terminal.

Specifically, when the terminal user needs to view the target page, the display operation can be a trigger operation performed on a display entry corresponding to the target page, and when the terminal detects the trigger operation of the display entry, a display instruction on the target page can be obtained and sent to the server.

Wherein, the form of the display entrance can be a button or a picture, etc. The condition that the terminal detects the triggering operation of the presentation portal may be different according to the type of the terminal, which is not limited in the embodiment of the present invention. For example, the condition that the terminal detects the triggering operation of the display portal may be that the terminal detects the pressure touch operation of the display portal, or may be that the terminal detects the clicking operation of the display portal, or may be that the terminal detects the sliding operation of the display portal, or the like. The clicking operation may be performed by a mouse, or may be performed by a keyboard to input a shortcut key.

After receiving the display instruction of the target page sent by the terminal, the server can return the heat information of a plurality of content fragments in the target page to the terminal according to the display instruction of the target page. The heat information is generated by the server according to browsing behavior data of massive users on the target page, and reflects the attention degree of corresponding content fragments in the massive users.

The multiple content segments of the target page may be partitioned according to actual needs. In one possible implementation, the multiple content segments of the target page may correspond to content segments included in the target page, i.e., one content segment is taken as one content segment. In another possible implementation manner, the page content of the target page may be further divided into a plurality of content segments according to the number of content elements included in each content segment, so that the number of content elements included in each content segment is consistent. In yet another possible implementation manner, the plurality of content segments corresponding to the target page may be further divided according to the height of each content segment in the target page, so that the height of each content segment in the target page is consistent.

It will be appreciated that one or more of text, pictures, short video, etc. may be included in each content segment.

In one possible implementation manner, the browsing behavior data of the user on the target page may include a duration of showing each content segment in the target page, and then generating the heat information of the plurality of content segments in the target page according to the browsing behavior data of the user on the target page may include the following steps:

(1) And calculating the total display duration of each content segment according to the display duration of each content segment in the target page corresponding to different users.

Assume that target page X includes content segments of { X } ₁ ,X ₂ ,X ₃ The browsing behavior data of the user on the target page X is { user }1:[X ₁ ,5s],[X ₂ ,1s],[X ₃ ,20s]{ user 2: [ X ] ₁ ,1s],[X ₂ ,10s],[X ₃ ,15s]{ user 3: [ X ] ₁ ,10s],[X ₂ ,6s],[X ₃ ,8s]Then calculate the total presentation time of each content segment to get, T (X ₁ )＝16s，T(X ₂ )＝17s，T(X ₃ )＝43s。

It will be appreciated that in practical applications, the users corresponding to the target pages are massive, and the foregoing is merely illustrative of the total display duration, and not meant to limit the present invention.

(2) A weight coefficient corresponding to each of the plurality of content segments is determined. Wherein the weight coefficient represents the relative importance degree of the plurality of content segments, and the higher the weight coefficient is, the more important the corresponding content segment is.

In one possible implementation manner, the weight coefficient of each content segment may be determined according to the total display duration of each content segment calculated in the step (1), for example, the longer the total display duration is, the larger the corresponding weight coefficient is, but the sum of the weight coefficients corresponding to each content segment is ensured to be 1.

In another possible implementation manner, the respective corresponding weight coefficients may be determined according to the positions of the respective content segments in the target page, for example, a smaller weight coefficient is given to the content segments located at the head position and the tail position of the target page, a larger weight coefficient is given to the content segments located at the middle position of the target page, and the specific value of the weight coefficient may be set according to the actual requirement, but it is ensured that the sum of the weight coefficients corresponding to the respective content segments is 1.

(3) And calculating the product of the total display duration of each content segment and the corresponding weight system, and taking the product as the heat information of the corresponding content segment.

Still described by way of example in step (1), content segment X ₁ The heat information of (a) is H (X) ₁ )＝T(X ₁ ) ω (X1), content segment X ₂ The heat information of (a) is H (X) ₂ )＝T(X ₂ ) ω (X2), content segment X ₃ The heat information of (a) is H(X3)＝T(X ₃ )*ω(X ₃ ) Wherein H represents heat information, T represents total display duration, and ω represents a weight coefficient.

It can be understood that the finer the granularity of the content segment division of the target page, that is, the more content segments corresponding to the target page, the less the page content corresponding to each content segment, the more accurate the statistics of the display duration corresponding to each content segment, and further the higher the accuracy of the heat information calculation.

S203, generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page.

The content heat indicating bar of the target page is used for indicating the attention degree of each content segment in the target page to a user, and can jump to the content segment corresponding to the selected position in response to the selected position of the user on the content heat indicating bar, namely, the visible area of the display window displays the content segment corresponding to the selected position.

In one possible embodiment, generating the content heat indicator bar of the target page according to the heat information of the plurality of content segments and the scroll control bar of the target page may include the steps of:

(1) And generating a scroll control bar of the target page.

The scroll control bar is triggerable, namely when a user clicks at a certain position of the scroll control bar, corresponding position information can be determined, and scrolling of a target page is performed; or a sliding block is arranged on the rolling control bar, a user can move the mouse onto the sliding block, press the left button of the mouse without dropping and drag the sliding along the direction of the rolling control bar, or drag the sliding block with a finger or a touch pen to move the position of the sliding block on the rolling control bar under the condition of a touch screen, and correspondingly roll pages.

(2) And determining a corresponding scrolling control segment of each content segment of the plurality of content segments on the scrolling control bar.

Specifically, the scroll control bar may be segmented according to a height ratio between a plurality of content segments, so as to obtain a scroll control segment corresponding to each content segment, and a mapping relationship between the content segment and the corresponding scroll control segment is established, and when a certain scroll control segment is triggered, the content segment corresponding to the scroll control segment may be displayed in a visual area of the display window.

(3) And determining a content heat indication identifier corresponding to the heat information of each content segment according to the heat information of the plurality of content segments.

The content heat indication marks are used for marking the attention degree of the content fragments, the content heat marks can be understood as visual representations of heat information, the content heat indication marks corresponding to different heat information are different, namely, a user can intuitively distinguish which attention degree is the highest and which attention degree is the lowest through the different content heat indication marks.

In one possible embodiment, the content heat indication mark may be a line segment with different lengths, that is, different heat information is represented by line segments with different lengths, where the longer the line segment length is, the higher the attention degree, and the shorter the line segment length is, the lower the attention degree is. When content heat marks (namely, line segments with different lengths) corresponding to all content segments of the target page are simultaneously displayed to a user, the user can intuitively and rapidly see the longest line segment, and further, the content segment with the highest attention degree can be rapidly found.

In another possible embodiment, the content heat indicator may be different colors, that is, different heat information is represented by different colors, the highest attention is given to dark red, the lowest attention is given to white, and the period may be gradually changed from dark red to white according to the attention level from high to low.

It can be understood that the content heat indicator is not limited to the above two types, and other visual representation modes can be adopted according to actual needs, so long as the user can distinguish the degree of concern through the content heat indicator, and the invention is not limited in particular.

(4) And associating the content heat indication mark to a rolling control segment corresponding to the corresponding content segment to obtain the content heat indication strip of the target page.

Specifically, the association manner of the content heat indication identifier to the scroll control segment corresponding to the corresponding content segment may be determined according to the actual form of the content heat indication identifier.

Taking the content heat indication marks as line segments with different lengths as examples, the rolling control segment corresponding to each content heat indication mark can be taken as a base point, and the line segment with the corresponding length is drawn at the corresponding base point position perpendicular to the rolling control strip.

As shown in the schematic illustration of a content heat indicator provided in fig. 3a, line segments with different lengths are located on the same side of the scroll control bar, and one end of each line segment, which is far away from the base point, is connected by a smooth curve, so as to obtain a visualized content heat change curve.

Taking the example that the content heat indication marks are different colors, the indication color corresponding to each content segment can be embodied on the scroll control segment corresponding to the corresponding content segment.

And S205, displaying the target page and the content heat indication bar in a visible area of a display window.

Specifically, a default content segment of the target page may be displayed in the visible area of the display window, and a content heat indicator may be displayed at a longitudinal edge position of the visible area, as shown in fig. 3a, where the content heat indicator is displayed at a right edge (i.e., a curve selected by a frame at the right edge) of the visible area, and a portion of a peak indicates a relatively high attention level, and a portion of a trough indicates a relatively low attention level, and a point a position and a point b position are two peaks, which indicate that content segments corresponding to the two positions are key content areas in the target page to the user.

S207, responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position.

In practical application, after the content heat indicator is displayed in the visual area of the display window, a user can see the distribution condition of the attention degree of the page content in the target page through the content heat indicator, and can quickly lock the position of the attention degree of interest on the content heat indicator, so that the position can be selected, and the position of the attention degree of interest selected by the user on the content heat indicator is the first position. The selection operation of the user to select the first position may be clicking the first position, or moving the slider to the first position.

In practical applications, the core content of a page is generally content with a relatively high attention, so in order to enable a user to quickly obtain the core content in a target page, the user usually selects a position with a relatively high attention in the content hot indicator, such as a PointA position and a PointB position shown in FIG. 3a, where the PointA position is a first position when the user performs a selection operation on the PointA position, and the PointB position is a first position when the user performs a selection operation on the PointB position.

When detecting the selection operation of the target user on the first position in the content heat indicator, the terminal can determine the target content segment corresponding to the first position based on the scrolling control segment corresponding to the first position and the mapping relation between each content segment in the target page and the scrolling control segment.

S209, highlighting the target content segment in the visible area.

Specifically, the terminal may skip the page content in the visible area to the target content segment, but in practical application, the target content segment often cannot cover the whole visible area, at this time, part or all of the adjacent content segments of the target content segment are simultaneously displayed in the visible area, so as to more prominently prompt the target content segment to the target user, and highlight the target content segment when displaying the target content segment in the visible area.

Specifically, when the target content segment is highlighted, different rendering modes can be adopted for highlighting according to practical applications, for example, frame operation can be performed on a page area corresponding to the target content segment, or background color of the page area corresponding to the target content segment is changed to achieve the effect of highlighting the target content segment. Referring to fig. 3b, an optional interface diagram of a visual area when a user slides or clicks to the point a position in fig. 3a is shown, when the user slides or clicks to the point a position on the content heat indicator, the image displayed in the visual area jumps to a content segment corresponding to the point a position and highlights the content segment, so as to prompt the user to browse, thereby the user can quickly acquire the core content of the target page based on the content heat indicator, further the user can acquire more core information in a shorter time, and the efficiency of the user to acquire the core information is improved.

In order to further improve the efficiency of the user obtaining the core information from the target page, as shown in fig. 4, in one possible implementation manner, before generating the content popularity indication bar of the target page according to the popularity information of the plurality of content segments and the scroll control bar of the target page in step S203, the method may further include:

S401, determining a page area corresponding to the first content segment in the target page.

The first content segment is a content segment of which the heat is smaller than a first preset heat threshold value in the plurality of content segments. The heat of each content segment corresponds to the corresponding heat information, and when the heat of the content segment is smaller than a first preset heat threshold, the content segment can be considered as non-core content. The first preset heat threshold may be set according to actual needs, and generally, the larger the first preset heat threshold is, the more content pieces are considered as non-core content, whereas the smaller the first preset heat threshold is, the fewer content pieces are considered as non-core content.

S403, folding the page area corresponding to the first content segment in the target page to obtain a first target page.

S405, the first target page is taken as the target page, and content segments other than the first content segment are taken as the plurality of content segments.

In the embodiment of the invention, the page area corresponding to the non-core content in the target page is directly folded, so that the distance of a user sliding one page can be shorter, and the efficiency of the user for acquiring the core information is improved to a certain extent. It can be appreciated that the larger the first preset heat threshold, the more content segments are identified as non-core content, and the more page areas are folded in the target page, which is beneficial to improving the efficiency of information acquisition of users.

In one possible implementation manner, the target page may further be provided with a first text viewing option at the folding position, and accordingly, after the terminal displays the target page and the content hotness indicator bar in the visible area of the display window, the terminal may further respond to a trigger operation of the target user on the first text viewing option, and display the first content segment corresponding to the corresponding folding position, where the trigger operation may be, but is not limited to, a click operation on the first text viewing option. An optional interface display schematic diagram of a target page provided in fig. 5a, in which "non-core content is folded, and clicking to view an original text" is a first original text viewing option, and when a user clicks "non-core content is folded, clicking to view an original text" may display a first content segment corresponding to the viewing option, that is, text content at a corresponding position in fig. 5 b.

In order to enable the user to more quickly acquire the core content in the target page and improve the efficiency of acquiring the information, in a possible implementation, as shown in fig. 6, in step S205, displaying the target page and the content heat indicator bar in the visible area of the display window may include:

S601, obtaining abstract information of a second content segment, wherein the second content segment is a content segment with the heat exceeding a second preset heat threshold value in the plurality of content segments.

Specifically, when the heat of the content segment exceeds the second preset heat threshold, the content segment may be considered as a core content segment. The second preset heat threshold is greater than the first preset heat threshold, and the second preset heat threshold can be set according to actual needs, and generally, the greater the second preset heat threshold is, the fewer content segments are considered to be core content, otherwise, the smaller the second preset heat threshold is, the more content segments are considered to be core content.

The manner in which the terminal obtains the summary information of the second content segment may be obtained from the server in response to the presentation operation of the target page by the target user in step S201. That is, after generating the popularity information of the plurality of content segments in the target page, the server may determine second content segments having popularity exceeding a second preset popularity threshold in the plurality of content segments according to the popularity information of each content segment, and then determine summary information of each second content segment based on the text summary algorithm. When the server determines that the target user performs the display operation on the target page, the server sends the heat information of the plurality of content segments in the target page and the summary information of the second content segments to the terminal corresponding to the target user, and the corresponding terminal acquires the summary information of the second content segments in the target page. Of course, the manner in which the terminal obtains the summary information of the second content segments may also be to determine the summary information of each second content segment directly based on a text summarization algorithm.

The Text summarization algorithm may be a Text rank ordering algorithm, a Google open-source Text sum technology, or a deep neural network model-based generated Text summarization algorithm, such as an Encoder-Decoder (Encoder-Decoder) architecture, wherein Encoder, decoder is composed of a plurality of layers of cyclic neural networks RNN/short-long-term memory neural networks LSTM, the Encoder is responsible for encoding a content segment into a vector C, and the Encoder is responsible for extracting information from the vector C, acquiring semantics, and generating a Text summary corresponding to the content segment. In order to improve the efficiency and accuracy of generating abstract information, in one possible implementation, a text abstract generation model of an Encoder-Decode architecture is provided, wherein both Encoder and Decode can adopt convolutional neural network CNN units, and the generation results of the previous layer are associated with the stage of the Decode when semantic vectors of each layer are generated based on a multi-hop attention mechanism.

S603, determining a page area corresponding to the second content segment in the target page.

And S605, covering the summary information of the second content segment on a page area corresponding to the second content segment to obtain a second target page.

S607, taking the second target page as the target page, and displaying the target page and the content heat indication bar in a visible area of a display window.

In one possible implementation, the target page may further be provided with a second text viewing option associated with summary information of the second content segment, and accordingly, the method may further include: and responding to the triggering operation of the target user on the second original text viewing option, and displaying the second content segment corresponding to the abstract information.

As shown in fig. 5b, the content selected by the box in fig. 5b is summary information of the corresponding content segment, and meanwhile, a "click view original text" option corresponding to the summary information is set under the summary information, and when the user clicks the "click view original text" option, the content segment corresponding to the summary information can be displayed. By the method, the user can acquire the key content in the key content segment more quickly.

Referring to fig. 7, a flowchart of another method for displaying page content according to an embodiment of the present invention is shown, and as shown in fig. 7, the method may include:

s701, responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content fragments in the target page from a server.

S703, generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page.

And S705, displaying the target page and the content heat indication bar in a visible area of a display window.

S707, responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position.

S709, highlighting the target content piece in the viewable area.

Specifically, the details of step S701 to step S709 may be referred to the related content in the method embodiment shown in fig. 2, and are not described herein.

S711, the gazing hot zone information corresponding to each content segment in the target page is obtained.

Wherein the gaze hotspots information is generated from gaze behavior data of the user on the respective content segment, the gaze hotspots information being used for characterizing gaze hotspots in the respective content segment, which gaze hotspots information may be, but is not limited to, position information of the gaze hotspots in the respective content segment.

The gaze behavior data may include a number of gaze areas of the user in respective content segments of the target page and a gaze duration corresponding to each gaze area. In a specific implementation, a front camera of a terminal can monitor a specific area of a user's gaze screen and record the gaze time length of each specific area when the user browses a target page, then map the specific area of the user's gaze screen to the gaze area in a content segment of the target page, and take the gaze time length corresponding to the specific area of the user's gaze screen as the gaze time length of the gaze area in the mapped content segment, so that the gaze area of each user in each content segment of the target page and the gaze time length of each gaze area can be obtained.

In one possible implementation manner, generating the gazing hotspots corresponding to the content segments according to the gazing behavior data of the user on the content segments in the target page may include the following steps:

(1) And acquiring the gazing behavior data of the user on each content segment in the target page.

The gazing behavior data comprise gazing areas of the user in each content segment and gazing duration corresponding to each gazing area.

(2) And counting the number of gazing users and the total gazing time length corresponding to each gazing area in each content segment aiming at each content segment.

(3) And determining a gazing hotspots in the content segments according to the gazing user number and the total gaze time length corresponding to each gazing area in the content segments.

In one possible implementation manner, a weight coefficient corresponding to the number of gazing users and the total time length of the gazing view may be set, then, for each content segment in the target page, the number of gazing users corresponding to each gazing region in the content segment and the total time length of the gazing view are weighted and summed according to the weight coefficient corresponding to the number of gazing users and the total time length of the gazing view, so as to obtain a weighted value corresponding to each gazing region in the content segment, and the gazing region with the largest weighted value may be used as the gazing hot zone of the content segment.

In practical application, in order to reduce the calculation amount, when determining the gazing hot area in the content segments, for each content segment, a gazing area with the largest weighted value can be found out first, whether the largest weighted value exceeds a preset weighted threshold value is judged, and if so, the gazing area with the largest weighted value is taken as the gazing hot area of the corresponding content segment; if the maximum weighting value does not exceed the preset weighting threshold, the gazing region with the maximum weighting value is not used as the gazing hotspots of the corresponding content segments, and at the moment, the fact that no gazing hotspots exist in the corresponding content segments can be determined.

It can be appreciated that the gazing hotspots of the content segments may be text segments in the content segments, may be integral pictures in the content segments, or may be portions of integral pictures in the content segments.

(4) And generating gaze hotspots information corresponding to each content segment according to the gaze hotspots in each content segment.

In particular, the gazing hot zone information may be generated according to the position of the gazing hot zone in the corresponding content segment, that is, the gazing hot zone information characterizes the position information of the gazing hot zone in the corresponding content segment, for example, the gazing hot zone information may be coordinate information of the gazing hot zone in the target page, and of course, the gazing hot zone information may also be represented in other manners, for example, the gazing hot zone information is { content segment identifier, [ start character, stop character ] }. If no gazing hotspots exist in a certain content segment, the corresponding gazing hotspots information may be a preset symbol indicating that no gazing hotspots exist.

S713, determining at least one visual content segment currently displayed in the visual area, wherein the at least one visual content segment comprises the target content segment.

S715, determining the gazing hotspots in the at least one visual content segment according to the gazing hotspots information corresponding to the at least one visual content segment.

Specifically, only the target content segment may be displayed in the visual area, or a plurality of visual content segments including the target content segment may be displayed, and the terminal may determine gaze zone information corresponding to each of the visual content segments, and further determine a position of a gaze zone in each of the visual content segments according to the gaze zone information corresponding to each of the visual content segments.

And S717, highlighting the gazing hotspots.

It will be appreciated that in order for a user to be able to quickly distinguish between gaze hotspots in each visual content segment, the gaze hotspots may be highlighted in a different manner than the manner in which the target content segment is highlighted. For example, when the target content segment is highlighted by changing the background color, the gazing hot zone may be highlighted by a frame.

An alternative schematic diagram is provided in fig. 8 with a gazing hotspot highlighted by means of a picture frame, which is located in a picture of a content segment.

According to the method provided by the embodiment of the invention, when the user longitudinally jumps to the target content segment, the gazing hot zone in the transverse direction can be further acquired, so that more detailed core content with granularity is provided for the user, and the user can quickly acquire more detailed and accurate core content.

Referring to fig. 9, a flowchart of another method for displaying page content according to an embodiment of the present invention is shown, and as shown in fig. 9, the method may include:

s901, determining a target user portrait of a target user in response to the display operation of the target user on a target page.

The user profile is used to delineate users at the data level and may in particular consist of a plurality of user tags. In the context of the big data age, user information is flooded in networks, and in order to facilitate handling of user information, various specific information of a user may be abstracted into labels, with which the user's avatar is materialized. In embodiments of the present description, a user portrait may include an interest content tag that characterizes a page content category of interest to a user, e.g., the interest content tag may be a military class, an entertainment class, or the like.

S903, obtaining class heat information of a plurality of content segments in the target page matched with the target user portrait from a server.

Wherein, the server stores the mapping relation between the user portrait and the heat-like information of a plurality of content segments in the target page, and the user portrait comprises the target user portrait. The heat-like information of the content segments in the target page is generated according to the browsing behavior data of the user corresponding to the corresponding user portrait.

In practical application, the browsing behavior data can be clustered according to the user portraits of the users corresponding to the browsing behavior data, and the browsing behavior data corresponding to the users of the same user portraits are clustered into one type, so that a browsing behavior data set corresponding to each type of user portraits is obtained; then, aiming at each type of user portrait, generating type heat information of a plurality of content fragments in a target page according to browsing behavior data in a browsing behavior data set corresponding to the user portrait; and finally, establishing a mapping relation between the user portrait and class heat information of a plurality of content fragments in the target page. The generation of the heat-like information of the plurality of content segments in the target page according to the browsing behavior data in the browsing behavior data set corresponding to the user portrait may be performed by referring to the related step of generating the heat-like information of the plurality of content segments in the target page in the embodiment of the present invention, which is not described herein.

After the target user portrait corresponding to the target user is determined, the mapping relation between the user portrait and the class heat information of the content fragments in the target page can be searched, so that the target mapping relation matched with the target user portrait can be determined, and the class heat information of the content fragments in the target page corresponding to the target mapping relation is the class heat information of the content fragments in the target page matched with the target user portrait.

S905, generating a content heat indication bar of the target page according to the heat-like information of the content fragments and the scroll control bar of the target page.

And S907, displaying the target page and the content heat indication bar in a visible area of a display window.

S909, responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position.

And S911, highlighting the target content segment in the visible area.

The details of step S905 to step S911 may be referred to the relevant content of the method embodiment shown in fig. 2 in the embodiment of the present invention, and are not described herein.

According to the embodiment of the invention, the user portrait of the target user is combined to generate the content heat indicating strip matched with the user portrait, so that the indication of the content heat indicating strip to the core content is more in line with the reading habit of the current user, and further, the indication of the core content is more accurate, and the user can quickly acquire more accurate core content.

Referring to fig. 10, a flowchart of another method for displaying page content according to an embodiment of the present invention is shown, where the method may be applied to the server in fig. 1, and as shown in fig. 10, the method may include:

s1010, acquiring browsing behavior data of a user on a target page.

Specifically, the server can monitor the browsing behavior of the user on the target page through the terminal so as to acquire the browsing behavior data of each user on the target page. The browsing behavior data may include a presentation duration of each content segment when the user browses the plurality of content segments in the target page. The terminal can record a first time stamp when each content segment part enters the visual area of the display window and a second time stamp when each content segment completely leaves the visual area, and calculate a difference value between the second time stamp and the first time stamp, wherein the difference value is the display duration of the corresponding content segment.

S1020, generating heat information of a plurality of content fragments in the target page according to the browsing behavior data.

In one possible embodiment, step S1020 may include the following:

Assume that target page X includes content segments of { X } ₁ ,X ₂ ,X ₃ The browsing behavior data of the user on the target page X is { user 1: [ X ] ₁ ,5s],[X ₂ ,1s],[X ₃ ,20s]{ user 2: [ X ] ₁ ,1s],[X ₂ ,10s],[X ₃ ,15s]{ user 3: [ X ] ₁ ,10s],[X ₂ ,6s],[X ₃ ,8s]Then calculate the total presentation time of each content segment to get, T (X ₁ )＝16s，T(X ₂ )＝17s，T(X ₃ )＝43s。

Still described by way of example in step (1), content segment X ₁ The heat information of (a) is H (X) ₁ )＝T(X ₁ ) ω (X1), content segment X ₂ The heat information of (a) is H (X) ₂ )＝T(X ₂ ) ω (X2), content segment X ₃ The heat information of (a) is H (X3) =t (X) ₃ )*ω(X ₃ ) Wherein H represents heat information, T represents total display duration, and ω represents a weight coefficient.

S1030, when the display operation of the target user on the target page is determined, the heat information of the content fragments in the target page is sent to the target terminal corresponding to the target user.

When the terminal detects the triggering operation of the display entry, a display instruction of the target page can be acquired and sent to the server. When the server receives the display instruction, it can be determined that the target user performs display operation on the target page, at this time, the server can obtain the heat information of a plurality of content segments in the target page corresponding to the target page, and return the heat information of a plurality of content segments in the target page to the target terminal corresponding to the target user.

After receiving the heat information of a plurality of content fragments in a target page returned by a server, a target terminal can generate a content heat indication bar of the target page according to the heat information of the plurality of content fragments and a rolling control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area. The specific details of the above steps performed by the target terminal may be referred to in the method embodiments shown in fig. 2 to fig. 9 in the embodiments of the present invention, which are not described herein again.

In a possible implementation manner, when executing step S1020, the server may cluster the browsing behavior data according to the user portraits of the users corresponding to the browsing behavior data, and group the browsing behavior data corresponding to the users of the same user portraits into one type, so as to obtain a browsing behavior data set corresponding to each type of user portraits; then, aiming at each type of user portrait, generating type heat information of a plurality of content fragments in a target page according to browsing behavior data in a browsing behavior data set corresponding to the user portrait; and finally, establishing a mapping relation between the user portrait and class heat information of a plurality of content fragments in the target page.

Wherein the user portrait may include interest content tags that characterize page content categories of interest to the user, e.g., the interest content tags may be military, entertainment, etc. The server generates the class heat information of the plurality of content segments in the target page according to the browsing behavior data in the browsing behavior data set corresponding to the user portrait, and the step of generating the class heat information of the plurality of content segments in the target page according to the embodiment of the present invention may be performed.

Correspondingly, when executing step S1030, the server may search for a mapping relationship between the user portrait and the class heat information of the plurality of content segments in the target page according to the target user portrait corresponding to the target user, obtain class heat information of the plurality of content segments in the target page in the matched target mapping relationship, and send the obtained class heat information of the plurality of content segments in the target page to the target terminal, so that the target terminal may generate a content heat indicator of the target page according to the class heat information of the plurality of content segments and a scroll control bar of the target page, display the target page and the content heat indicator in a visual area of a display window, and determine a target content segment corresponding to a first position in the content heat indicator in response to a selection operation of the target user on the first position, and further highlight the target content segment in the visual area. The method and the device have the advantages that the user portrait of the target user is combined to generate the content heat indication strip matched with the user portrait, so that the indication of the content heat indication strip to the core content accords with the reading habit of the current user, the indication of the core content is more accurate, and the user can acquire the core content which accords with the reading habit of the user quickly.

In order to enable the end user to obtain more accurate core content in the target page, in one possible embodiment, as shown in fig. 11, the method may further include:

s1110, obtaining the gazing behavior data of the user on each content segment in the target page.

Specifically, the server can monitor a specific area of a user's gaze screen and record the gaze duration of each specific area when the user browses a target page through a front-facing camera of the terminal, then map the specific area of the user's gaze screen to the gaze area in a content segment of the target page, and take the gaze duration corresponding to the specific area of the user's gaze screen as the gaze duration of the gaze area in the mapped content segment, so that the gaze area of each user in each content segment of the target page and the gaze duration of each gaze area can be obtained.

S1120, counting the number of gazing users and the total gazing time length corresponding to each gazing area in each content segment.

S1130, determining a gazing hotspots in the content segments according to the gazing user number and the total gazing time length corresponding to each gazing area in the content segments.

S1140, generating gaze hotspots information corresponding to the content segments according to the gaze hotspots in each content segment.

In particular, the gaze hotspots information may be generated according to the position of the gaze hotspots in the respective content segments, i.e. the gaze hotspots information characterizes the position information of the gaze hotspots in the respective content segments, e.g. the gaze hotspots information may be coordinate information of the gaze hotspots in the target page. Of course, the gazing hotspot information may also be represented in other ways, such as, for example, the gazing hotspot information is { content segment identification, [ start character, end character ] }, where the start character and the end character are characters in the content segment identified by the corresponding content segment. If no gazing hotspots exist in a certain content segment, the corresponding gazing hotspots information may be a preset symbol indicating that no gazing hotspots exist.

In practical application, after generating gazing hot zone information corresponding to a plurality of content segments in a target page, the server may send the gazing hot zone information corresponding to the plurality of content segments in the target page to a target terminal corresponding to the target user when determining the display operation of the target user on the target page, so that the target terminal obtains the gazing hot zone information corresponding to each content segment in the target page, after highlighting the target content segment in the visible area, at least one visible content segment currently displayed in the visible area may be determined, and according to the gazing hot zone information corresponding to the at least one visible content segment, the gazing hot zone in the at least one visible content segment is determined, and the gazing hot zone is highlighted, so as to provide core content with finer granularity for the user, so that the user can quickly obtain more detailed and accurate core content.

In another possible embodiment, as shown in fig. 12, the method may further include:

s1210, determining a second content segment with the heat exceeding a second preset heat threshold value in the plurality of content segments according to the heat information of the plurality of content segments in the target page.

Specifically, when the heat of the content segment exceeds the second preset heat threshold, the content segment may be considered as a core content segment. The second preset heat threshold may be set according to actual needs, and generally, the larger the second preset heat threshold is, the fewer content segments are considered to be core content, whereas the smaller the second preset heat threshold is, the more content segments are considered to be core content.

S1220, determining summary information of the second content segment based on a text summary algorithm.

The Text summarization algorithm may be a Text rank ordering algorithm, a Google open-source Text sum technology, or a deep neural network model-based generated Text summarization algorithm, such as an Encoder-Decoder (Encoder-Decoder) architecture, wherein Encoder, decoder is composed of a plurality of layers of cyclic neural networks RNN/short-long-term memory neural networks LSTM, the Encoder is responsible for encoding a content segment into a vector C, and the Encoder is responsible for extracting information from the vector C, acquiring semantics, and generating a Text summary corresponding to the content segment.

In order to improve the efficiency and accuracy of generating abstract information, in one possible implementation, a text abstract generation model of an Encoder-Decode architecture is provided, wherein both Encoder and Decode can adopt convolutional neural network CNN units, and the generation results of the previous layer are associated with the stage of the Decode when semantic vectors of each layer are generated based on a multi-hop attention mechanism.

And S1230, when the display operation of the target user on the target page is determined, the abstract information of the second content segment is sent to the target terminal.

Correspondingly, the target terminal acquires the abstract information of the second content segment, covers the abstract information on the page area corresponding to the corresponding second content segment to obtain a second target page, takes the second target page as the target page, and displays the target page and the corresponding content heat indicator in the visible area of the display window.

Referring to fig. 13, a schematic structural diagram of a page content display device according to an embodiment of the present invention is shown, where the device has a function of implementing a method for displaying page content on a terminal side in the above method embodiment, and the function may be implemented by hardware or implemented by executing corresponding software by hardware. As shown in fig. 13, the apparatus may include:

A first response module 1310, configured to obtain, from a server, heat information of a plurality of content segments in a target page in response to a display operation of the target user on the target page; the heat information is generated according to browsing behavior data of a user on the target page;

a first generating module 1320, configured to generate a content heat indicator of the target page according to the heat information of the plurality of content segments and the scroll control bar of the target page;

a first display module 1330, configured to display the target page and the content heat indicator in a visible area of a display window;

a second response module 1340, configured to determine a target content segment corresponding to a first location in the content heat indicator according to a selection operation of the target user on the first location;

a first highlighting module 1350 is used to highlight the target content segment in the viewable area.

In one possible implementation, the first generation module 1320 may include:

In one possible embodiment, the apparatus may further include:

In one possible implementation manner, the target page is provided with a first original text viewing option at the folding position;

accordingly, the apparatus may further include:

In one possible implementation, first presentation module 1330 may include:

In one possible implementation manner, a second original text viewing option associated with the summary information of the second content segment is arranged in the target page;

accordingly, the apparatus may further include:

In one possible embodiment, the apparatus may further include:

In one possible implementation, the first response module 1310 may include:

Referring to fig. 14, a schematic structural diagram of a page content display device according to an embodiment of the present invention is shown, where the device has a function of implementing the method for displaying page content on a server side in the above method embodiment, and the function may be implemented by hardware or implemented by executing corresponding software by hardware. As shown in fig. 14, the apparatus may include:

the data acquisition module 1410 is configured to acquire browsing behavior data of a user on a target page;

a heat information generating module 1420, configured to generate heat information of a plurality of content segments in the target page according to the browsing behavior data;

a sending module 1430, configured to send, when determining that a target user performs a display operation on the target page, heat information of a plurality of content segments in the target page to a target terminal corresponding to the target user, so that the target terminal generates a content heat indicator of the target page according to the heat information of the plurality of content segments and a scroll control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.

In one possible implementation, the browsing behavior data may include a presentation duration of each content segment;

accordingly, the heat information generation module 1420 may include:

In one possible embodiment, the apparatus may further include:

It should be noted that, in the apparatus provided in the foregoing embodiment, when implementing the functions thereof, only the division of the foregoing functional modules is used as an example, in practical application, the foregoing functional allocation may be implemented by different functional modules, that is, the internal structure of the device is divided into different functional modules, so as to implement all or part of the functions described above. In addition, the apparatus provided in the foregoing embodiments and the corresponding method embodiments belong to the same concept, and specific implementation processes of the apparatus and the corresponding method embodiments are detailed in the corresponding method embodiments, which are not repeated herein.

The embodiment of the invention provides electronic equipment, which comprises a processor and a memory, wherein at least one instruction or at least one section of program is stored in the memory, and the at least one instruction or the at least one section of program is loaded and executed by the processor to realize the page content display method provided by the embodiment of the method.

The memory may be used to store software programs and modules that the processor executes to perform various functional applications and data processing by executing the software programs and modules stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, application programs required for functions, and the like; the storage data area may store data created according to the use of the device, etc. In addition, the memory may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory may also include a memory controller to provide access to the memory by the processor.

The method embodiments provided by the embodiments of the present invention may be performed in a terminal, a server, or a similar computing device, i.e., the electronic device may include a terminal, a server, or a similar computing device. Fig. 15 is a block diagram of a hardware structure of an electronic device for running a method for displaying page content according to an embodiment of the present invention, and as shown in fig. 15, an internal structure of the electronic device may include, but is not limited to: processor, network interface and memory. The processors, network interfaces, and memories in the computer device may be connected by a bus or other means, and in fig. 15 shown in the embodiment of the present disclosure, the connection by a bus is an example.

Among them, a processor (or CPU (Central Processing Unit, central processing unit)) is a computing core and a control core of a computer device. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI, mobile communication interface, etc.). Memory (Memory) is a Memory device in a computer device for storing programs and data. It will be appreciated that the memory herein may be a high speed RAM memory device or a non-volatile memory device, such as at least one magnetic disk memory device; optionally, at least one memory device located remotely from the processor. The memory provides a storage space that stores an operating system of the electronic device, which may include, but is not limited to: windows (an operating system), linux (an operating system), android (an Android, a mobile operating system) system, IOS (a mobile operating system) system, etc., the invention is not limited in this regard; also stored in the memory space are one or more instructions, which may be one or more computer programs (including program code), adapted to be loaded and executed by the processor. In the embodiment of the present disclosure, the processor loads and executes one or more instructions stored in the memory to implement the page content display method provided in the above embodiment of the method.

Embodiments of the present invention also provide a computer readable storage medium that may be provided in an electronic device to store at least one instruction or at least one program for implementing a page content display method, where the at least one instruction or the at least one program is loaded and executed by the processor to implement the page content display method provided in the above method embodiments.

Alternatively, in the present embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.

Embodiments of the present invention also provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions to cause the computer device to perform the methods provided in the various alternative embodiments described above.

It should be noted that: the sequence of the embodiments of the present invention is only for description, and does not represent the advantages and disadvantages of the embodiments. And the foregoing description has been directed to specific embodiments of this specification. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments in part.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The foregoing description of the preferred embodiments of the invention is not intended to limit the invention to the precise form disclosed, and any such modifications, equivalents, and alternatives falling within the spirit and scope of the invention are intended to be included within the scope of the invention.

Claims

1. A method for displaying content of a page, the method comprising:

responding to the display operation of a target user on a target page, and determining a target user portrait of the target user;

obtaining class heat information of a plurality of content fragments in the target page matched with the target user portrait from a server; the server stores a mapping relation between a user portrait and class heat information of a plurality of content fragments in the target page, wherein the user portrait comprises the target user portrait;

generating a content heat indication bar of the target page according to the heat-like information of the content fragments and the rolling control bar of the target page; the content heat indication bar comprises content heat indication marks corresponding to the content fragments, wherein the content heat indication marks are visual representations of heat-like information, and content heat indication marks corresponding to different heat-like information are different;

highlighting the target content segment in the viewable area;

determining a gazing hotspots in at least one visual content segment based on gazing hotspots information corresponding to the at least one visual content segment currently displayed in the visual area;

highlighting the gazing hotspots in a mode different from a highlighting mode corresponding to the target content segment;

wherein, the mapping relation between the user portrait and the class heat information of a plurality of content segments in the target page is generated by the following modes:

clustering the browsing behavior data according to the user portraits of the users corresponding to the browsing behavior data of the target page, and gathering the browsing behavior data corresponding to the users of the same user portraits into one type to obtain a browsing behavior data set corresponding to each type of user portraits;

and generating class heat information of a plurality of content fragments in the target page according to browsing behavior data in a browsing behavior data set corresponding to each class of user portraits, and establishing a mapping relation between the user portraits and the class heat information of the plurality of content fragments in the target page.

2. The page content display method as recited in claim 1, wherein the generating the content popularity indication bar of the target page based on the popularity information of the plurality of content segments and the scroll control bar of the target page comprises:

generating a rolling control bar of the target page;

determining a corresponding scroll control segment of each content segment of the plurality of content segments on the scroll control bar;

determining content heat indication marks corresponding to the class heat information of each content segment according to the class heat information of the plurality of content segments;

and associating the content heat indication mark to a rolling control segment corresponding to the corresponding content segment to obtain the content heat indication strip of the target page.

3. The page content display method as recited in claim 2, wherein before generating the content heat indicator of the target page based on the class heat information of the plurality of content segments and the scroll control bar of the target page, the method further comprises:

determining a page area corresponding to a first content segment in the target page, wherein the first content segment is a content segment with the heat degree smaller than a first preset heat degree threshold value in the plurality of content segments;

Folding a page area corresponding to a first content segment in the target page to obtain a first target page;

the first target page is taken as the target page, and content fragments except the first content fragment are taken as the plurality of content fragments.

4. The page content display method as recited in claim 1, wherein said displaying the target page and the content hotness indicator bar in the visible area of the display window comprises:

obtaining abstract information of a second content segment, wherein the second content segment is a content segment with the heat exceeding a second preset heat threshold value in the plurality of content segments;

determining a page area corresponding to the second content segment in the target page;

covering the summary information of the second content segment on a page area corresponding to the second content segment to obtain a second target page;

and taking the second target page as the target page, and displaying the target page and the content heat indication strip in a visible area of a display window.

5. The page content display method according to claim 1, wherein the determining a gaze zone in at least one visual content segment based on gaze zone information corresponding to the at least one visual content segment currently displayed in the visual area comprises:

The method comprises the steps of obtaining gazing hot zone information corresponding to each content segment in a target page, wherein the gazing hot zone information is generated according to gazing behavior data of a user on the corresponding content segment;

determining at least one visual content segment currently displayed in the visual area, the at least one visual content segment including the target content segment;

and determining the gazing hotspots in the at least one visual content segment according to the gazing hotspot information corresponding to the at least one visual content segment.

6. A method for displaying content of a page, the method comprising:

acquiring browsing behavior data of a user on a target page;

generating class heat information of a plurality of content fragments in the target page according to browsing behavior data in a browsing behavior data set corresponding to each class of user portraits, and establishing a mapping relation between the user portraits and the class heat information of the plurality of content fragments in the target page;

When the display operation of a target user on the target page is determined, determining a target user portrait of the target user, searching a mapping relation between the user portrait and the heat-like information of a plurality of content fragments in the target page, and sending the heat-like information of the plurality of content fragments in the target page matched with the target user portrait to a target terminal corresponding to the target user, so that the target terminal generates a content heat indication bar of the target page according to the heat-like information of the plurality of content fragments and a rolling control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area; determining a gazing hotspots in at least one visual content segment based on gazing hotspots information corresponding to the at least one visual content segment currently displayed in the visual area; highlighting the gazing hotspots in a mode different from a highlighting mode corresponding to the target content segment; the content heat indication bar comprises content heat indication identifiers corresponding to the content fragments, the content heat indication identifiers are visual representations of heat-like information, and content heat indication identifiers corresponding to different heat-like information are different.

7. The page content display method as recited in claim 6, wherein the browsing behavior data includes a presentation duration of each content segment;

the generating the class heat information of the content segments in the target page according to the browsing behavior data in the browsing behavior data set corresponding to the user portrait comprises the following steps:

calculating the total display duration of each content segment according to the display duration of each content segment in the target page corresponding to different users;

determining a weight coefficient corresponding to each content segment in the plurality of content segments;

and calculating the product of the total display duration of each content segment and the corresponding weight coefficient, wherein the product is used as the class heat information of the content segment.

8. A page content display device, the device comprising:

the first response module is used for responding to the display operation of the target user on the target page and determining the target user portrait of the target user; obtaining class heat information of a plurality of content fragments in the target page matched with the target user portrait from a server; the server stores a mapping relation between a user portrait and class heat information of a plurality of content fragments in the target page, wherein the user portrait comprises the target user portrait;

The first generation module is used for generating a content heat indication bar of the target page according to the heat-like information of the content fragments and the rolling control bar of the target page; the content heat indication bar comprises content heat indication marks corresponding to the content fragments, wherein the content heat indication marks are visual representations of heat-like information, and content heat indication marks corresponding to different heat-like information are different;

a first highlighting module for highlighting the target content segment in the viewable area;

a gaze hotspots determining module, configured to determine gaze hotspots in at least one visual content segment currently displayed in the visual area based on gaze hotspots information corresponding to the at least one visual content segment;

a second highlighting module, configured to highlight the gazing hotspot in a manner different from a highlighting manner corresponding to the target content segment;

Wherein, the mapping relation between the user portrait and the class heat information of a plurality of content segments in the target page is generated by the following modes: clustering the browsing behavior data according to the user portraits of the users corresponding to the browsing behavior data of the target page, and gathering the browsing behavior data corresponding to the users of the same user portraits into one type to obtain a browsing behavior data set corresponding to each type of user portraits; and generating class heat information of a plurality of content fragments in the target page according to browsing behavior data in a browsing behavior data set corresponding to each class of user portraits, and establishing a mapping relation between the user portraits and the class heat information of the plurality of content fragments in the target page.

9. A page content display device, the device comprising:

the heat information generation module is used for clustering the browsing behavior data according to the user portraits of the users corresponding to the browsing behavior data of the target page, and gathering the browsing behavior data corresponding to the users of the same user portraits into one type to obtain a browsing behavior data set corresponding to each type of user portraits; generating class heat information of a plurality of content fragments in the target page according to browsing behavior data in a browsing behavior data set corresponding to each class of user portraits, and establishing a mapping relation between the user portraits and the class heat information of the plurality of content fragments in the target page;

The sending module is used for determining a target user portrait of a target user when the display operation of the target user on the target page is determined, searching a mapping relation between the user portrait and the heat-like information of a plurality of content fragments in the target page, and sending the heat-like information of the plurality of content fragments in the target page matched with the target user portrait to a target terminal corresponding to the target user, so that the target terminal generates a content heat indication bar of the target page according to the heat-like information of the plurality of content fragments and a rolling control bar of the target page; displaying the target page and the content heat indicator strip in a visible area of a display window; responding to the selection operation of the target user on the first position in the content heat indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area; determining a gazing hotspots in at least one visual content segment based on gazing hotspots information corresponding to the at least one visual content segment currently displayed in the visual area; highlighting the gazing hotspots in a mode different from a highlighting mode corresponding to the target content segment; the content heat indication bar comprises content heat indication identifiers corresponding to the content fragments, the content heat indication identifiers are visual representations of heat-like information, and content heat indication identifiers corresponding to different heat-like information are different.

10. An electronic device comprising a processor and a memory, wherein the memory stores at least one instruction or at least one program, the at least one instruction or the at least one program loaded and executed by the processor to implement the page content display method of any one of claims 1-5 or 6-7.

11. A computer-readable storage medium having stored therein at least one instruction or at least one program loaded and executed by a processor to implement the page content display method of any one of claims 1-5 or 6-7.