CN112905081A - Method, device, medium and program product for displaying presence information - Google Patents
Method, device, medium and program product for displaying presence information Download PDFInfo
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- CN112905081A CN112905081A CN202110297655.XA CN202110297655A CN112905081A CN 112905081 A CN112905081 A CN 112905081A CN 202110297655 A CN202110297655 A CN 202110297655A CN 112905081 A CN112905081 A CN 112905081A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/0483—Interaction with page-structured environments, e.g. book metaphor
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
An object of the present application is to provide a method, apparatus, medium and program product for presenting presence information, comprising: responding to a reading event in a reading application, and acquiring first quantity information of first presentation information browsed by a user in the reading event; and if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application. The method and the device can promote the user to pay, so that the income is improved.
Description
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for presenting presence information.
Background
With the development of the internet and the popularization of mobile devices (e.g., mobile phones, tablets, and electronic book reading devices), people gradually start to use the mobile devices to read books (e.g., electronic books) instead of the conventional reading forms of paper books. The target electronic book has a large reading group, and the development of the whole reading market is promoted by the increase of the scale of the user, so that the advertisement putting in the reading page of the electronic book attracts the user to click, and therefore, the target electronic book can generate great benefits to a certain extent.
Disclosure of Invention
It is an object of the present application to provide a method, apparatus, medium, and program product for presenting presence information.
According to one aspect of the present application, there is provided a method for presenting presence information, the method comprising:
responding to a reading event in a reading application, and acquiring first quantity information of first presentation information browsed by a user in the reading event;
and if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application.
According to an aspect of the present application, there is provided an apparatus for presenting presence information, the apparatus comprising:
the one-to-one module is used for responding to a reading event in a reading application and acquiring first quantity information of first presentation information browsed by a user in the reading event;
a second module, configured to display second presentation information in a current reading page of the reading application if the first quantity information is greater than a preset quantity threshold, where the second presentation information is used to remove the first presentation information in the reading application.
According to an aspect of the present application, there is provided an apparatus for presenting presence information, the apparatus comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
According to an aspect of the application, a computer program product is provided, comprising a computer program, characterized in that the computer program, when executed by a processor, implements the steps of the method as described above.
Compared with the prior art, the user equipment responds to a reading event in the reading application, and acquires the first quantity information of the first presentation information browsed by the user in the reading event; and if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application. If the user does not click on the first presentation information (for example, the delivered advertisement) all the time during the process of viewing the reading page by the user and the quantity of the first presentation information viewed by the user is greater than the preset quantity threshold value, the user equipment confirms that the user neglects the function of paying for the advertisement, and then the user equipment presents a floating layer (for example, second presentation information is displayed in the floating layer) for paying for the advertisement in a limited time so as to promote the user to pay, thereby improving the exposure rate of the advertisement and the filling rate in the reading page and further improving the profit of the reading application side.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 shows a schematic diagram according to an embodiment of the present application;
fig. 2 shows a flowchart of a method for presenting presence information, applied to a user equipment side, according to an embodiment of the present application;
FIG. 3 illustrates a flow diagram of a method for presenting presence information, according to yet another embodiment of the present application;
FIG. 4 illustrates a device structure diagram of a network device for presenting presence information, according to one embodiment of the present application;
FIG. 5 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in the present application includes, but is not limited to, a terminal, a network device, or a device formed by integrating a terminal and a network device through a network. The terminal includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the terminal, the network device, or a device formed by integrating the terminal and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
Fig. 1 shows a typical scenario of the present application, where a user holds a user device, the user device is installed with a reading application, the user randomly selects a book in the reading application for reading, and during the reading of the book, advertisement information (e.g., a shopping advertisement, a video advertisement, and other drainage advertisements) is displayed on a reading page, for example, the advertisement information is in the form of a screen insertion advertisement or a bottom banner advertisement. In a period from a time point when a user starts reading the book to a current reading time point of the user, the user equipment counts the number of advertisement information which is viewed by the user but not clicked (for example, the number of advertisement information with different contents appearing in the period), if the number is larger than a preset number threshold, the user equipment covers the content of the current advertisement information with the content of second presentation information, or the user equipment removes the current advertisement information and replaces the content of the second presentation information with the content of the current advertisement information to present the content of the second presentation information, wherein the second presentation information comprises information that the user obtains a time-limited advertisement discount, and after the user clicks the time-limited advertisement discount information, the user equipment performs a payment operation to avoid any advertisement information in the subsequent book reading process, wherein the user equipment comprises a mobile phone, a tablet and the like, Electronic book readers and computing devices such as computers.
Fig. 2 shows a method for presenting presence information, applied to a user equipment, according to an embodiment of the present application, where the method includes steps S101 and S102.
Specifically, in step S101, the user equipment, in response to a reading event in the reading application, acquires first quantity information of first presence information browsed by the user in the reading event. For example, a reading application is installed in the user equipment, and the user triggers the reading application to read a book, so that the user equipment generates a reading event, and when the user reads the book (for example, the user selects one book to read, or the user selects a plurality of different books to read in turn in the reading application), for example, when the user reads one book, the user equipment acquires first presentation information browsed by the user in the process of reading the book; or when the user selects a plurality of different books to read in turn, the user equipment acquires first presentation information browsed in the plurality of books by the user when reading the plurality of books, wherein the first presentation information includes advertisement information released by an external advertiser in a reading application or advertisement related to book payment released by a reading application party (for example, a reading application developer) (for example, advertisement information for unlocking chapters and paying), and if the user does not click any first presentation information in the process of browsing the first presentation information, the user equipment acquires the total amount of the first presentation information browsed by the user and takes the amount as first amount information.
In some embodiments, in step S101, the user equipment, in response to a reading event in the reading application, acquires a first amount of information of first presence information viewed by the user in the reading event before a current reading time. For example, a reading page may have a fixed content of the first presence information (e.g., reading page 1 corresponds to advertisement content 1, reading page 2 corresponds to advertisement content 2, reading page 3 corresponds to advertisement content 3, wherein the advertisement contents 1, 2, 3 are all first presence information), in some embodiments, the user equipment may set the number of the corresponding first presence information in each reading page (e.g., the number of advertisement information in the reading page is 1, the number of advertisement information in the reading page 2 is 3, etc.), and each time the user turns a new reading page, the user equipment may count the total number of the first presence information viewed by the user before the current reading page (e.g., the user does not click any first presence information during the user views the plurality of first presence information), and for example, the presence of the first presence information does not correspond to each reading page, when a user opens a book, a first presentation information (e.g., an advertisement) is changed every N seconds in the reading page, wherein the advertisement refers to the advertisement at the update time, that is, within N seconds, although the user turns the page many times, the advertisement displayed in the reading application is the one. The user equipment acquires first presentation information browsed by a user at or before the current reading time, for example, one advertisement is replaced every 60s, if the current time is the 3 rd to zero 7 seconds for which the user starts reading, a fourth advertisement is being presented in a current reading page, if the user browses the first three advertisements and is browsing the fourth advertisement, the user equipment determines that the first quantity information of the first presentation information browsed by the user at present is 4, for example, one advertisement is replaced every 60s, if the current time is the 3 rd minute for which the user starts reading, the third advertisement is being presented in the current reading page, and if the user browses the three advertisements, the user equipment determines that the first quantity information of the first presentation information browsed by the user at present is 3.
In some embodiments, the obtaining, in response to a reading event in a reading application, first amount information of first presence information viewed by a user in the reading event before a current reading time includes: responding to a reading event in a reading application, detecting whether the user does not trigger first presentation information displayed in the reading event before the current reading moment, and if so, acquiring first quantity information of the first presentation information browsed by the user in the reading event; and otherwise, presenting the detailed information of the first presentation information triggered by the user. For example, a user opens a reading application to read, in the reading process, first presentation information is displayed in a reading page, if the user triggers (e.g., clicks) the first presentation information, in response to a trigger operation of the user, the user equipment displays detailed information (e.g., in the form of playing a video advertisement or the like or introduction information of the first presentation information) of the first presentation information, and if any one of the first presentation information displayed is never triggered from the beginning of reading to the current reading time of the user, the user equipment acquires a first amount of information of the first presentation information browsed by the user. Or, in a reading time period from the beginning of reading to the current reading time of the user, the user clicks the first presence information once, and the user equipment acquires the number of the first presence information browsed by the user in a time period from the current reading time to the last time of triggering the first presence information, and takes the number as the first number information.
In some embodiments, the obtaining the first amount of information of the first presence information browsed by the user in the reading event includes: detecting whether each piece of first presentation information displayed in the reading event meets a preset condition, and if so, taking the first presentation information as the first presentation information browsed by the user; and counting the total quantity information of the first presentation information browsed by the user in the reading time to serve as the first quantity information of the first presentation information browsed by the user in the reading event. For example, in the reading process of the user, although the first presentation information is displayed in the reading page, there may be a case where the user does not browse the first presentation information (that is, the user does not perceive the display of the first presentation information), and if the user always browses the first presentation information, it is not particularly meaningful for the user to subsequently display information paid for advertisement to the user. If the user can continuously browse the first presentation information displayed in the reading page in the process of reading the book, the user equipment determines that the first presentation information interferes with the reading of the book by the user, and based on the interference, information for paying and advertising can be recommended to the user subsequently so as to stimulate the user to pay at the reading application side. For example, after a user starts reading a book, in a time period from a current reading time point to a time point at which a previous user triggers first presentation information, the user equipment counts in real time whether all the first presentation information displayed in the time period is browsed by the user, or the user equipment counts in real time whether all the first presentation information displayed in the time period from the current time point to the time point at which the user starts reading the book is browsed by the user, and if the browsed first presentation information exists, the user equipment records total amount information of the browsed first presentation information as first amount information. Or after the user starts reading in the reading application, the user equipment detects in real time whether the first presentation information displayed in the reading page meets a preset condition (for example, whether the first presentation information is browsed by the user), and records the total amount of the first presentation information continuously browsed by the user as first amount information, where none of the first presentation information is triggered by the user, that is, the first presentation information currently counted into the first amount information is continuously browsed by the user and has not been clicked.
In some embodiments, the preset condition comprises at least any one of:
1) the browsing time interval between each first presentation information is less than a preset time threshold; for example, a user browses first presentation information 1 and first presentation information 2 in sequence, then the user continues to browse first presentation information 3, if the browsing time interval between the first presentation information 2 and the first presentation information 1 is smaller than a preset time threshold, and the browsing time interval between the first presentation information 3 and the first presentation information 2 is smaller than the preset time threshold, the user equipment determines that the user continuously browses the first presentation information 1, the first presentation information 2 and the first presentation information 3, and the interval or skip browsing does not occur, and under the condition that the user contacts to browse the first presentation information, the user equipment counts the plurality of pieces of first presentation information continuously browsed by the user and uses the first presentation information as first quantity information.
2) When the first presentation information is displayed in a reading application, the gaze position of the eyes of the user is positioned on the first presentation information; for example, when the first presentation information is presented in a reading application, the user equipment acquires image information of the eyes of the user through the camera device, and tracks the position watched by the eyes of the user through an eyeball tracking technology, for example, the eyeball tracking technology adopts a high-speed near-infrared camera, an eye current, an MEMS eye movement system, a contact lens and the like in addition to a conventional optical scheme (for example, specifically, shooting an infrared characteristic image of the eyes of the user, then performing image processing, and performing gaze point solution through a pre-established eye mathematical model to determine the gaze position of the eyes of the user). If the user equipment judges that the position watched by the eyes of the user is located on the first presentation information when the reading application displays the first presentation information, the user equipment determines that the user browses the first presentation information but does not click when the first presentation information is displayed.
3) The time length of all the areas of the first presentation information displayed in the reading page is greater than a first time length threshold value; for example, taking a first presence information as an example, if 100% of the area of the first presence information is presented on a page for at least 1 second, the user equipment may confirm that the user does not quickly turn a page to skip the first presence information when the first presence information is just presented, and the first presence information has been browsed by the user, so as to satisfy the preset condition.
4) The time length of the user staying in the reading page corresponding to the first presentation information is greater than a second time length threshold value;
5) and the page turning interval from the reading page corresponding to the first presentation information to the next reading page by the user is greater than a third time length threshold value.
For example, the user flips to a reading page, a first presentation information is being displayed in the reading page, the user does not flip the reading page, that is, the time length of the user staying in the reading page is greater than a second time length threshold, or the time taken by the user when flipping from the reading page to a next reading page is greater than the second time length threshold, the user equipment determines that the time taken is still the time staying in the current reading page, and the user equipment thereby determines that the user has browsed the first presentation information with a high probability.
In step S102, if the first quantity information is greater than a preset quantity threshold, the user equipment displays second presentation information in the current reading page of the reading application, where the second presentation information is used to remove the first presentation information in the reading application. The second presentation information may be used as a paid advertisement material, and is somewhat different from an external advertisement (e.g., the first presentation information) in terms of a paid advertisement inside the developer of the reading application, and the user may remove the first presentation information that is subsequently in the reading application after clicking the second presentation information for payment (i.e., the user may read without an advertisement subsequently after clicking the second presentation information for payment). For example, after the user continuously browses a certain amount (e.g., a first amount of information) of first presentation information in the reading application and does not click on the first presentation information, the user device determines that the user has viewed the advertisement for a long time, ignores the function of paying for the advertisement, and then overwrites with second presentation information on a position where the reading page shows the first presentation information, or the user device removes the content of the first presentation information from the current showing position and shows the second presentation information on the showing position. And under the condition that the user does not pay for the first presentation information or does not click the first presentation information to generate benefit for the reading application developer, the user equipment displays the second presentation information so as to guide the user to pay again and provide the user with the preference information for avoiding the first presentation information.
In some embodiments, in step S102, if the first amount of information is greater than a preset amount threshold, the user equipment displays second presentation information in a floating layer form in a current reading page of the reading application, where the second presentation information is used to remove the first presentation information in the reading application, and the current reading page may be triggered. For example, the second presentation information displayed in the floating layer form can give a relatively mild browsing experience to the user, and the user can still perform a trigger operation in the current reading page in the case that the second presentation information is displayed in the floating layer form, where the trigger operation includes sliding up and down, triggering presentation menu information, and long-pressing the presentation menu (e.g., copying, annotating, etc.). Unlike the pop-up window mode, the user can only operate the current reading after the pop-up window is removed.
In some embodiments, in step S102, if the first quantity information is greater than a preset quantity threshold, the user equipment displays second presentation information in a current reading page of the reading application, where the second presentation information is used to remove the first presentation information in the reading application, and a display duration of the second presentation information is less than a preset display duration threshold. For example, after the condition that the first amount of information is greater than the preset amount threshold is met, the user equipment displays the second presentation information within a limited time (for example, the display duration of the second presentation information is less than the preset display duration threshold), so as to give a sense of urgency to preempt the preferential information (for example, the second presentation information) with the user, and thus prompt the user to click the second presentation information.
In some embodiments, the method further includes step S103 (not shown), in step S103, the user equipment detects whether the user clicks the second presentation information within a presentation duration of the second presentation information, and if so, presents resource information to be paid for removing the first presentation information, where a resource quantity corresponding to the resource information to be paid is smaller than a preset quantity threshold; and if not, removing the second presentation information and displaying the first presentation information in the current reading page. For example, the user device displays the second presence information in a limited time (e.g., 10s), and when the user device detects that the first amount of information is greater than the preset amount threshold, that is, the second presence information is displayed in the reading page, a countdown (e.g., from 10s) is randomly displayed on the second presence information, in some embodiments, such as within 10s, the user turns the page from the current reading page, and no matter which page is turned to the subsequent page, as long as the time after turning the page does not exceed 10s, the user device still displays the second presence information in the reading page after turning the page, and performs the remaining countdown. If the user clicks on the second presence information before the count-down reaches 0s, the user equipment displays detailed information of the second presence information, for example, the payment a1 element can eliminate the first presentation information (e.g., advertisement) in the next a1 reading pages, the payment a2 element can eliminate the advertisement in the next a2 reading pages, the payment a element can eliminate the information of the resource to be paid such as the advertisement in the current book, the specific payment situation and the corresponding exempted advertisement scope are preset by the reading application, and of course, the resource amount (e.g., a specific payment amount) of the resource information to be paid is smaller than a preset amount threshold (e.g., for a user who does not see the first presentation information larger than the preset amount threshold in the reading application, the amount required by the user to pay for removing the first presentation information is larger than the resource amount of the resource information to be paid). If the user does not click on the second presentation information when the countdown reaches 0s, the user equipment determines that the user does not need to remove the advertisement, so that the first presentation information is continuously presented at the position where the second presentation information is presented, and the second presentation information is removed.
In some embodiments, the method further includes step S104 (not shown), in step S104, the user device sends a payment request to the network device corresponding to the reading application in response to the user' S triggering operation on the information of the resource to be paid, where the payment request includes a resource quantity corresponding to the information of the resource to be paid; and receiving payment success information returned by the network equipment in response to the payment request, and presenting the current reading page, wherein the first presentation information and the second presentation information are not included in the current reading page. For example, the information of the resource to be paid presents a plurality of payment choices (for example, payment a2 yuan can exempt the advertisement in the next a2 reading pages, payment a yuan can exempt the advertisement in the current whole book, etc.), after the user selects and clicks the information of the resource to be paid, the user device sends a corresponding payment request to the network device according to the payment choice selected by the user, wherein the payment request comprises the quantity of the resource to be paid by the user (for example, the user selects to pay 10 yuan to exempt the advertisement information in the next 200 reading pages), the network device determines the quantity of the resource paid by the user in response to the payment request can exempt the quantity of the reading pages presenting the advertisement information (for example, the quantity of the resource of 10 yuan exempts the advertisement in the 200 reading pages), the network device returns the payment success information to the user device after determining that the user pays successfully, the user equipment presents the content of the current reading page, only presents book information in the current reading page, and first presentation information and second presentation information do not exist in the current reading page.
In some embodiments, the method further includes step S105 (not shown), in step S105, in response to a page turning operation of the user in the current reading page, the user device presents a reading page corresponding to the page turning operation, where the reading page does not include the first presentation information and the second presentation information. For example, when a user starts a page turning operation (e.g., turns a page forward or backward) from a current reading page to a certain reading page, the user equipment first detects whether the current reading page is within a range of the reading page that can avoid presenting the advertisement information and corresponds to the resource information that the user has paid (e.g., the amount paid by the user can avoid the advertisement information of the current whole book).
In some embodiments, the first presentation information and the second presentation information are both presented at a bottom banner location of a reading page of the reading application. For example, in the case where the first presentation information and the second presentation information are both presented in the bottom banner position of the reading page of the reading application, the reading of the book by the user is not affected, and the advertisement information that the user can browse (for example, whether the advertisement information provided by the application developer or the advertisement information delivered by an external advertiser is read) is also not affected.
Fig. 3 is a flowchart illustrating a method for presenting presentation information according to an embodiment of the present application, where a user enters a reading application for reading, a user device detects whether the user continuously views N bottom banner advertisements without clicking, and if so, the user device presents a preferential floating layer on a next advertisement after the N bottom banner advertisements; otherwise, the user equipment normally displays the bottom banner advertisement after the N bottom banner advertisements.
Fig. 4 shows a user equipment for presenting presence information according to an embodiment of the present application, the user equipment comprising a one-module 101 and a two-module 102.
Specifically, the one-to-one module 101 is configured to, in response to a reading event in a reading application, obtain first quantity information of first presence information browsed by a user in the reading event. For example, a reading application is installed in the user equipment, and the user triggers the reading application to read a book, so that the user equipment generates a reading event, and when the user reads the book (for example, the user selects one book to read, or the user selects a plurality of different books to read in turn in the reading application), for example, when the user reads one book, the user equipment acquires first presentation information browsed by the user in the process of reading the book; or when the user selects a plurality of different books to read in turn, the user equipment acquires first presentation information browsed in the plurality of books by the user when reading the plurality of books, wherein the first presentation information includes advertisement information released by an external advertiser in a reading application or advertisement related to book payment released by a reading application party (for example, a reading application developer) (for example, advertisement information for unlocking chapters and paying), and if the user does not click any first presentation information in the process of browsing the first presentation information, the user equipment acquires the total amount of the first presentation information browsed by the user and takes the amount as first amount information.
A second module 102, configured to display second presentation information in a current reading page of the reading application if the first quantity information is greater than a preset quantity threshold, where the second presentation information is used to remove the first presentation information in the reading application. The second presentation information may be used as a paid advertisement material, and is somewhat different from an external advertisement (e.g., the first presentation information) in terms of a paid advertisement inside the developer of the reading application, and the user may remove the first presentation information that is subsequently in the reading application after clicking the second presentation information for payment (i.e., the user may read without an advertisement subsequently after clicking the second presentation information for payment). For example, after the user continuously browses a certain amount (e.g., a first amount of information) of first presentation information in the reading application and does not click on the first presentation information, the user device determines that the user has viewed the advertisement for a long time, ignores the function of paying for the advertisement, and then overwrites with second presentation information on a position where the reading page shows the first presentation information, or the user device removes the content of the first presentation information from the current showing position and shows the second presentation information on the showing position. And under the condition that the user does not pay for the first presentation information or does not click the first presentation information to generate benefit for the reading application developer, the user equipment displays the second presentation information so as to guide the user to pay again and provide the user with the preference information for avoiding the first presentation information.
In some embodiments, a module 101 for
The method comprises the steps of responding to a reading event in a reading application, and obtaining first quantity information of first presentation information browsed by a user in the reading event before the current reading moment. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the obtaining, in response to a reading event in a reading application, first amount information of first presence information viewed by a user in the reading event before a current reading time includes:
responding to a reading event in a reading application, detecting whether the user does not trigger first presentation information displayed in the reading event before the current reading moment, and if so, acquiring first quantity information of the first presentation information browsed by the user in the reading event; and otherwise, presenting the detailed information of the first presentation information triggered by the user. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the obtaining the first amount of information of the first presence information browsed by the user in the reading event includes:
detecting whether each piece of first presentation information displayed in the reading event meets a preset condition, and if so, taking the first presentation information as the first presentation information browsed by the user;
and counting the total quantity information of the first presentation information browsed by the user in the reading time to serve as the first quantity information of the first presentation information browsed by the user in the reading event. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the preset condition comprises at least any one of:
the browsing time interval between each first presentation information is less than a preset time threshold;
when the first presentation information is displayed in a reading application, the gaze position of the eyes of the user is positioned on the first presentation information;
the time length of all the areas of the first presentation information displayed in the reading page is greater than a first time length threshold value;
the time length of the user staying in the reading page corresponding to the first presentation information is greater than a second time length threshold value;
the page turning interval from the reading page corresponding to the first presentation information to the next reading page by the user is greater than a third time length threshold value; the related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, a second module 102 for
And if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a floating layer mode in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application, and the current reading page can be triggered. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, a second module 102 for
And if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application, and the display duration of the second presentation information is smaller than a preset display duration threshold value. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the user equipment further comprises a triple module 103 (not shown), a triple module 103 for
Detecting whether the user clicks the second presentation information within the presentation duration of the second presentation information, if so, presenting resource information to be paid for removing the first presentation information, wherein the resource quantity corresponding to the resource information to be paid is smaller than a preset quantity threshold; and if not, removing the second presentation information and displaying the first presentation information in the current reading page. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the user equipment further comprises a quad-module 104, a quad-module 104 for
Responding to the triggering operation of the user on the resource information to be paid, and sending a payment request to network equipment corresponding to the reading application, wherein the payment request comprises the resource quantity corresponding to the resource information to be paid;
and receiving payment success information returned by the network equipment in response to the payment request, and presenting the current reading page, wherein the first presentation information and the second presentation information are not included in the current reading page. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the user device further includes a fifth module 105, and the fifth module 105 is configured to, in response to a page turning operation of the user in the current reading page, present a reading page corresponding to the page turning operation, where the reading page does not include the first presentation information and the second presentation information. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the first presentation information and the second presentation information are both presented at a bottom banner location of a reading page of the reading application. The related operations are the same as or similar to those of the embodiment shown in FIG. 2, and therefore are not described again, and are included herein by reference.
In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 5 illustrates an exemplary system that can be used to implement the various embodiments described herein;
in some embodiments, as shown in FIG. 5, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (14)
1. A method for presenting presence information is applied to a user equipment, wherein the method comprises the following steps:
responding to a reading event in a reading application, and acquiring first quantity information of first presentation information browsed by a user in the reading event;
and if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application.
2. The method of claim 1, wherein the obtaining, in response to a reading event in a reading application, a first amount of information of a first presence information viewed by a user in the reading event comprises:
the method comprises the steps of responding to a reading event in a reading application, and obtaining first quantity information of first presentation information browsed by a user in the reading event before the current reading moment.
3. The method of claim 2, wherein the obtaining, in response to a reading event in the reading application, a first amount of information of first presence information viewed by a user in the reading event before a current reading time comprises:
responding to a reading event in a reading application, detecting whether the user does not trigger first presentation information displayed in the reading event before the current reading moment, and if so, acquiring first quantity information of the first presentation information browsed by the user in the reading event; and otherwise, presenting the detailed information of the first presentation information triggered by the user.
4. The method of any of claims 1 to 3, wherein the obtaining of the first amount of information of the first presence information viewed by the user in the reading event comprises:
detecting whether each piece of first presentation information displayed in the reading event meets a preset condition, and if so, taking the first presentation information as the first presentation information browsed by the user;
and counting the total quantity information of the first presentation information browsed by the user in the reading time to serve as the first quantity information of the first presentation information browsed by the user in the reading event.
5. The method of claim 4, wherein the preset condition comprises at least any one of:
the browsing time interval between each first presentation information is less than a preset time threshold;
when the first presentation information is displayed in a reading application, the gaze position of the eyes of the user is positioned on the first presentation information;
the time length of all the areas of the first presentation information displayed in the reading page is greater than a first time length threshold value;
the time length of the user staying in the reading page corresponding to the first presentation information is greater than a second time length threshold value;
and the page turning interval from the reading page corresponding to the first presentation information to the next reading page by the user is greater than a third time length threshold value.
6. The method according to any one of claims 1 to 5, wherein if the first amount of information is greater than a preset amount threshold, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application, and the method includes:
and if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a floating layer mode in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application, and the current reading page can be triggered.
7. The method of claim 6, wherein if the first amount of information is greater than a preset amount threshold, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application, and the method comprises:
and if the first quantity information is larger than a preset quantity threshold value, displaying second presentation information in a current reading page of the reading application, wherein the second presentation information is used for removing the first presentation information in the reading application, and the display duration of the second presentation information is smaller than a preset display duration threshold value.
8. The method of claim 7, wherein the method further comprises:
detecting whether the user clicks the second presentation information within the presentation duration of the second presentation information, if so, presenting resource information to be paid for removing the first presentation information, wherein the resource quantity corresponding to the resource information to be paid is smaller than a preset quantity threshold; and if not, removing the second presentation information and displaying the first presentation information in the current reading page.
9. The method of claim 8, wherein the method further comprises:
responding to the triggering operation of the user on the resource information to be paid, and sending a payment request to network equipment corresponding to the reading application, wherein the payment request comprises the resource quantity corresponding to the resource information to be paid;
and receiving payment success information returned by the network equipment in response to the payment request, and presenting the current reading page, wherein the first presentation information and the second presentation information are not included in the current reading page.
10. The method of claim 9, wherein the method further comprises:
and responding to a page turning operation of the user in the current reading page, and presenting the reading page corresponding to the page turning operation, wherein the reading page does not include the first presentation information and the second presentation information.
11. The method of any of claims 1-10, wherein the first presentation information and the second presentation information are each presented at a bottom banner location of a reading page of the reading application.
12. A computer device for presenting presentation information, comprising a memory, a processor and a computer program stored on the memory, characterized in that the processor executes the computer program to implement the steps of the method according to any of claims 1 to 11.
13. A computer-readable storage medium, on which a computer program/instructions are stored, which, when being executed by a processor, carry out the steps of the method according to any one of claims 1 to 11.
14. A computer program product comprising a computer program, characterized in that the computer program realizes the steps of the method according to any one of claims 1 to 11 when executed by a processor.
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