CN112561604A - Advertisement pushing method and system - Google Patents
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Abstract
The invention relates to the technical field of intelligent information push, and provides an advertisement push method and an advertisement push system, wherein peripheral advertisements are obtained according to a riding destination, and are subjected to correlation screening in combination with the travel intention of a passenger, so that interested advertisements are provided for the passenger, the accurate advertisement delivery can be realized, unnecessary traffic use is avoided, the advertisement delivery efficiency is improved, and the riding experience of the passenger is improved; navigation is carried out according to the destination, the travel information is obtained through calculation, and then reasonable time distribution is carried out on the obtained advertisements to formulate a proper playing strategy, so that more advertisements are put in the riding process as much as possible, and the time utilization rate of advertisement pushing is improved; by utilizing the Bluetooth advertisement promotion function, the advertisement can be pushed to passengers quietly; whether the advertisement needs to be visited or not is subjectively confirmed by the passenger, so that the satisfaction degree and the watching experience of the customer can be improved.
Description
Technical Field
The invention relates to the technical field of intelligent information pushing, in particular to an advertisement pushing method and system.
Background
At present, some drip or taxi drivers set advertisement putting screens on the vehicles for obtaining extra income, and the advertisements are played when the passengers take the cars.
However, the content of the advertisement put on the existing dripping car or taxi is basically fixed, and the content is single, so that the watching requirements of various passengers cannot be met. Therefore, the viewing interests of the passengers are not attracted, and the passengers are easily disliked of the advertisement delivery contents. This has not only influenced passenger experience by bus, still leads to the advertisement to put inefficiency, put the effect poor, runs counter with the advertisement of trade company and puts in the original intention.
Therefore, the prior art is in need of further improvement.
Disclosure of Invention
The invention provides an advertisement pushing method and an advertisement pushing system, which solve the technical problems of low delivery efficiency and poor delivery effect of the conventional vehicle-mounted advertisement delivery method.
In order to solve the above technical problems, the present invention provides an advertisement push method, comprising the steps of:
s1, acquiring the destination and the travel intention of the passenger;
s2, acquiring corresponding trip information and advertisement information according to the destination and the trip intention;
s3, determining a corresponding playing strategy according to the travel information and the advertisement information;
and S4, playing the corresponding advertisement according to the playing strategy.
According to the basic scheme, peripheral advertisements are acquired according to the riding destination, and correlation screening is performed on the peripheral advertisements in combination with the travel intention of the passenger, so that interested advertisements are provided for the passenger, accurate advertisement putting can be realized, unnecessary traffic use is avoided, the advertisement putting efficiency is improved, and the riding experience of the passenger is improved; navigation is carried out according to the destination, the travel information is obtained through calculation, and then reasonable time distribution is carried out on the obtained advertisements to formulate a proper playing strategy, so that more advertisements are put in the riding process as much as possible, and the time utilization rate of advertisement pushing is improved.
In a further embodiment, the step S1 includes:
s11, obtaining the destination appointed by the passenger or marked by taxi taking software;
s12, inputting the passenger' S travel intention through passenger voice or manually;
the travel intent includes at least one or more of eating, shopping, and entertainment.
In a further embodiment, the step S2 includes:
s21, navigating according to the destination to obtain the travel time of the current travel;
s22, acquiring relevant advertisement and advertisement information around the destination according to the travel intention;
the advertisement information comprises the total number of the delivered advertisements, and the advertisement type and the playing time length of each delivered advertisement.
According to the scheme, firstly, according to the destination to be reached by the passenger, the advertisement content (including advertisement and advertisement information) associated with the destination or the advertisement content near the destination is obtained, namely, the first advertisement screening is carried out; and secondly, according to the travel intention of the passenger, secondarily screening the advertisement content associated with the destination, namely acquiring the advertisement content interested by the passenger, and carrying out targeted delivery and pushing.
In a further embodiment, the step S3 includes:
s31, calculating the preset playing time of each advertisement according to the travel time, the total number and the playing time;
s32, determining the playing mode of each delivered advertisement according to the advertisement type and the preset playing time;
s33, calculating the relevance of each advertisement according to a preset relevance coefficient, determining the playing sequence of each advertisement according to the high-low sequence of the relevance, and generating a play list.
The scheme combines big data analysis to set a correlation coefficient, arranges the playing sequence of all the delivered advertisements to generate a play list, and arranges the delivered advertisements which are possibly more interested by passengers in a golden watching period (such as early stage or middle stage), thereby improving the riding experience of the passengers.
In a further embodiment, the step S31 includes:
s311, counting the playing time of all the delivered advertisements to obtain the total playing time;
s312, when the total playing time length is longer than the travel time length, averagely calculating the preset playing time length of each advertisement to be delivered according to the travel time length and the total number; otherwise, configuring the corresponding normal playing time length for the preset playing time length of each advertisement.
The method reasonably arranges the preset playing time of each advertisement in combination with the total number of the advertisements and the playing time of each advertisement, and when the total playing time of all the advertisements is less than or equal to the travel time, the total playing time represents that the current travel time is sufficient, the advertisements can be played at normal playing speed, so that the playing quality of the advertisements is ensured; when the total playing time of all the delivered advertisements is longer than the travel time, namely the current travel time is more compact, the delivery of all the delivered advertisements can be completed through double-speed playing, namely all the relevant advertisements are delivered to passengers within a limited time.
In a further embodiment, the step S32 includes:
when the delivered advertisement is a static picture, setting the display duration of the delivered advertisement as the preset playing duration;
and when the delivered advertisement is a dynamic video, acquiring a version with the minimum difference between the actual playing time length and the preset playing time length in the delivered advertisement as the advertisement to be played, and determining the corresponding playing speed according to the ratio of the actual playing time length to the preset playing time length.
According to the scheme, the corresponding playing mode is configured by combining the advertisement type and the preset playing time length of each advertisement, and when the advertisement is a static picture, the travel time length is averagely distributed; when the delivered advertisements are dynamic videos, the most suitable version with the minimum time difference is selected according to the preset time length, and the corresponding playing speed is determined according to the ratio of the actual playing time length to the preset playing time length, so that all the delivered advertisements can be pushed out within the specified time, and the playing texture of the delivered advertisements is ensured. The system and the method have the advantages of being compatible with more advertisements to be pushed and improving the pushing quality.
In a further embodiment, the determining the corresponding playback speed according to the ratio of the actual playback time to the preset playback time specifically includes:
and establishing a preset speed multiplying library according to a preset playing speed multiplying speed, and after the ratio of the actual playing time to the preset playing time is obtained, obtaining the closest speed multiplying speed from the preset speed multiplying library according to the ratio to serve as the preset playing speed multiplying speed.
According to the scheme, the actual performance of the player is considered, a plurality of play multiple sets supported by the player are preset in the player in advance, and after the ratio of the actual play time length of the delivered advertisement to the corresponding preset play time length is obtained, the closest multiple speed is selected as the preset play multiple speed, so that the play requirement of the delivered advertisement is met as much as possible.
In a further embodiment, the step S4 includes:
s41, configuring the delivered advertisements into corresponding playing double speed or display duration;
s42, when detecting that a mobile terminal is accessed and receives advertisement pushing, pushing the delivered advertisement to the mobile terminal according to the play list; and if not, the delivered advertisement is delivered to a vehicle-mounted display screen for display according to the playlist.
According to the scheme, the advertisement is pushed to the passenger in a targeted manner according to the ID of the accessed mobile terminal, and the advertisement is pushed to the personal mobile terminal or is directly displayed through the vehicle-mounted display screen according to the intention of the passenger, so that the passenger riding experience is taken care of while the advertisement pushing efficiency is improved.
In a further embodiment, the present invention provides an advertisement push method, further comprising:
s5, obtaining the interest degree of the passenger when watching each advertisement by adopting a face recognition algorithm;
s6, correcting the preset correlation coefficient corresponding to the passenger according to the interest degree.
The scheme adopts a face recognition algorithm, and according to facial expression recognition, the emotion response of watching the advertisement by the passenger is monitored in real time, so that the interestingness of the passenger on the advertisements of which types is highest is determined, the preset association coefficient is further adjusted in an individualized manner, when the passenger is detected to be connected again with the ID, the playing sequence of the delivered advertisements is corrected according to the interest of the passenger, the interestingness and watching experience of the passenger on the delivered advertisements are improved, and the quality of advertisement pushing is further improved.
The invention also provides an advertisement pushing system, which is applied to the advertisement pushing method and comprises a vehicle-mounted ECU, a first communication module and a mobile terminal, wherein the mobile terminal is provided with a second communication module;
the vehicle-mounted ECU is used for acquiring corresponding trip information and advertisement information according to the destination and the trip intention of the passenger and further determining a corresponding playing strategy for delivering the advertisement;
the first communication module is used for establishing a data interaction channel with the second communication module and sending advertisement push information to the mobile terminal;
the second communication module is used for receiving the advertisement push information and generating feedback information according to a control command of the mobile terminal;
the first communication module is used for receiving the feedback information;
the vehicle-mounted ECU is also used for pushing corresponding advertisement content to the mobile terminal through the second communication module according to the feedback information received by the confirmation module and the playing strategy;
in a further embodiment, the first communication module and the second communication module are both bluetooth communication modules.
The basic scheme utilizes the vehicle-mounted ECU of the vehicle to carry out logic processing, obtains the advertisement which is possibly interested by the passenger, carries out accurate advertisement, reasonably plans the playing strategy according to the travel time of the passenger, and can put more advertisements as much as possible in the riding process, thereby improving the utilization rate of the advertisement time; by utilizing the Bluetooth advertisement promotion function, the advertisement can be pushed to passengers quietly; whether the advertisement needs to be visited or not is subjectively confirmed by the passenger, so that the satisfaction degree and the watching experience of the customer can be improved.
Drawings
Fig. 1 is a flowchart of the operation of an advertisement push method provided in embodiment 1 of the present invention;
fig. 2 is a schematic communication connection diagram of an advertisement push system according to embodiment 2 of the present invention.
Detailed Description
The embodiments of the present invention will be described in detail below with reference to the accompanying drawings, which are given solely for the purpose of illustration and are not to be construed as limitations of the invention, including the drawings which are incorporated herein by reference and for illustration only and are not to be construed as limitations of the invention, since many variations thereof are possible without departing from the spirit and scope of the invention.
Example 1
As shown in fig. 1, the advertisement push method provided in the embodiment of the present invention includes steps S1 to S6:
s1, obtaining the passenger' S destination and travel intention, including steps S11-S12:
s11, obtaining the destination appointed by the passenger or marked by taxi taking software;
s12, inputting the passenger' S travel intention through passenger voice or manually;
wherein the travel intent includes at least one or more of eating, shopping, entertainment, and the like.
S2, obtaining corresponding travel information and advertisement information according to the destination and the travel intention, comprising steps S21-S22:
s21, navigating according to the destination to obtain the travel time of the current travel;
s22, acquiring relevant advertisement and advertisement information around the destination according to the travel intention;
the advertisement information comprises the total number of the delivered advertisements, and the advertisement type and the playing time length of each delivered advertisement.
According to the method, firstly, according to a destination to which a passenger wants to reach, advertisement content (including advertisement and advertisement information) related to the destination or advertisement content near the destination is obtained, namely, first advertisement screening is carried out; and secondly, according to the travel intention of the passenger, secondarily screening the advertisement content associated with the destination, namely acquiring the advertisement content interested by the passenger, and carrying out targeted delivery and pushing.
S3, determining the corresponding playing strategy according to the travel information and the advertisement information, including steps S31-S33:
s31, calculating the preset playing time of each advertisement according to the travel time, the total number and the playing time, including the steps S311-S312:
s311, counting the playing time of all the delivered advertisements to obtain the total playing time;
s312, when the total playing time length is longer than the travel time length, averagely calculating the preset playing time length of each advertisement according to the travel time length and the total number; otherwise, configuring the preset playing time length of each advertisement to be the corresponding normal playing time length.
S32, determining the playing mode of each advertisement according to the advertisement type and the preset playing time, specifically:
when the delivered advertisement is a static picture, setting the display duration of the delivered advertisement as a preset playing duration;
when the delivered advertisement is a dynamic video, acquiring a version with the minimum difference between the actual playing time length and the preset playing time length in the delivered advertisement, taking the version as the advertisement to be played, and determining the corresponding playing speed according to the ratio of the actual playing time length to the preset playing time length.
The specific step of determining the corresponding playing double speed according to the ratio of the actual playing time to the preset playing time is as follows:
and establishing a preset speed multiplying library according to the preset playing speed multiplying speed, and after the ratio of the actual playing time to the preset playing time is obtained, obtaining the closest speed multiplying speed from the preset speed multiplying library as the preset playing speed multiplying speed according to the obtained playing speed multiplying range accepted by the passenger and the ratio.
For example, the playing speed range accepted by the passenger is 0.75-1.25 times speed; when the ratio is 1.375, 1.25 times speed and 1.5 times speed can be selected from the preset speed library, and the 1.25 times speed is selected as the preset playing speed according to the intention of the passenger.
The preset multiple speed library is a play multiple set a supported by several players, for example, a ═ 0.5, 0.75, 1, 1.25, 1.5, 1.75, 2.
In this embodiment, if the delivered advertisement is a dynamic video, at least two advertisement contents with different time length versions are stored in advance.
For example: for example, the travel time is 15 minutes, and 3 advertisements are determined to be played. The preset playing time length of each advertisement is 15/3-5 minutes, and the actual time lengths corresponding to different versions of the 3 advertisements are shown in the following table:
| | Version | 1 advertisement time length (min) | Version 2 advertisement time length (min) |
| 1 | 7 | 4 | |
| 2 | 8 | 5 | |
| 3 | 6 | 3 |
TABLE 1
For advertisement 1, the difference between the two versions and the preset playing time is calculated respectively.
Version 1: 7-5| ═ 2;
version 2: 1 |, 4-5 |.
The comparison shows that the difference between the version 2 and the preset playing time is smaller, so that the version 2 of the delivered advertisement 1 is selected for playing, and similarly, the version 2 of the delivered advertisement 2 is played, and the version 1 of the delivered advertisement 3 is selected for playing. Since the total playing time length (4+5+6 ═ 15) of the 3 delivered advertisements is equal to the travel time length, the preset playing time length of each delivered advertisement 3 can be configured with the normal playing time length (i.e., the normal playing speed 1 x).
S33, calculating the relevance of each advertisement according to a preset relevance coefficient, determining the playing sequence of each advertisement according to the sequence of the relevance, and generating a play list.
In this embodiment, the preset association coefficient includes the degree of association with the destination and the intention, the popularity of the advertisement content, the goodness of the advertisement content, and the like, and may be determined by a preset calculation rule. For example:
B＝a1X+a2Y+a3Z；
wherein, X is the degree of association between the advertisement content and the destination and intention, Y is the advertisement content popularity, Z is the advertisement content goodness, a1, a2, a3 are weights of X, Y, Z respectively, and the weights can be determined through multiple tests (or big data collection).
In this embodiment:
and the correlation coefficient is set in combination with big data analysis, the playing sequences of all the delivered advertisements are arranged to generate a play list, and the delivered advertisements which are likely to be more interesting to passengers are arranged in a golden viewing period (such as an early period or a middle period), so that the riding experience of the passengers is improved.
The travel time is taken as a limit, the preset playing time of each advertisement is reasonably arranged by combining the total number of the advertisements to be delivered and the playing time of each advertisement to be delivered, when the total playing time of all the advertisements to be delivered is less than or equal to the travel time, the current travel time is sufficient, the advertisements to be delivered can be played at a normal playing speed, and therefore the playing quality of the advertisements to be delivered is ensured; when the total playing time of all the delivered advertisements is longer than the travel time, namely the current travel time is more compact, the delivery of all the delivered advertisements can be completed through double-speed playing, namely all the relevant advertisements are delivered to passengers within a limited time.
In consideration of the actual performance of the player, a plurality of playing multiple sets supported by the player are preset in the player in advance, and after the ratio of the actual playing time length of the delivered advertisement to the corresponding preset playing time length is obtained, the closest multiple speed is selected as the preset playing multiple speed, so that the playing requirement of the delivered advertisement is met as much as possible.
Configuring a corresponding playing mode by combining the advertisement type and the preset playing time length of each advertisement, and averagely distributing the travel time length when the advertisement is a static picture; when the delivered advertisements are dynamic videos, the most suitable version with the minimum time difference is selected according to the preset time length, and the corresponding playing speed is determined according to the ratio of the actual playing time length to the preset playing time length, so that all the delivered advertisements can be pushed out within the specified time, and the playing quality of the delivered advertisements is ensured. The system and the method have the advantages of being compatible with more advertisements to be pushed and improving the pushing quality.
S4, playing the corresponding advertisement according to the playing strategy, including steps S41-S42:
s41, configuring the delivered advertisements into corresponding playing double speed or display duration;
s42, when detecting that the mobile terminal is accessed and receives advertisement pushing, pushing the delivered advertisement to the mobile terminal according to the play list; otherwise, the delivered advertisement is delivered to the vehicle-mounted display screen for displaying according to the play list.
When a plurality of passengers with different destinations exist, a multi-user management mode is adopted, the destinations of each user are respectively obtained, operation and advertisement screening are independently carried out, different advertisements to be delivered can be respectively pushed according to different destinations and different travel intentions corresponding to the IDs (identification information attached to orders) of different mobile terminals, and therefore the corresponding advertisements can be accurately pushed to the corresponding passengers, and accurate delivery is achieved.
According to the embodiment, the advertisement is pushed to the passenger in a targeted manner according to the ID of the accessed mobile terminal, and the advertisement is delivered to the personal mobile terminal or directly displayed through the vehicle-mounted display screen according to the intention of the passenger, so that the riding experience of the passenger is taken care of while the advertisement delivery efficiency is improved.
S5, obtaining the interest degree of the passenger when watching each advertisement by adopting a face recognition algorithm;
and S6, correcting the preset correlation coefficient corresponding to the passenger according to the interest degree.
According to the embodiment, a face recognition algorithm is adopted, emotion response of a passenger watching an advertisement is monitored in real time according to facial expression recognition, so that the interestingness of the passenger in which types of advertisements are the highest is determined, the preset association coefficient is adjusted in a personalized manner, when the passenger is detected to be connected again with the ID, the playing sequence of the delivered advertisements is corrected according to the interest of the passenger, the interestingness and watching experience of the passenger in the delivered advertisements are improved, and the quality of advertisement pushing is further improved.
According to the embodiment of the invention, the peripheral advertisements are acquired according to the riding destination, and the correlation screening is carried out on the peripheral advertisements by combining the travel intention of the passenger, so that the interested advertisements are provided for the passenger, the accurate advertisement delivery can be realized, and unnecessary traffic use is avoided, thereby improving the advertisement delivery efficiency and the riding experience of the passenger; navigation is carried out according to the destination, the travel information is obtained through calculation, and then reasonable time distribution is carried out on the obtained advertisements to formulate a proper playing strategy, so that more advertisements are put in the riding process as much as possible, and the time utilization rate of advertisement pushing is improved.
Example 2
The reference numbers in the drawings in the present embodiment include: the vehicle-mounted ECU1, the first communication module 2, the mobile terminal 3 and the second communication module 31.
The invention also provides an advertisement pushing system, referring to fig. 2, the advertisement pushing system applied to the above advertisement pushing method comprises a vehicle-mounted ECU1, a first communication module 2, and a mobile terminal 3, wherein the mobile terminal 3 is provided with a second communication module 31;
the vehicle-mounted ECU1 is used for acquiring corresponding trip information and advertisement information according to the destination and the trip intention of the passenger, and further determining a corresponding playing strategy for putting advertisements;
the first communication module 2 is used for establishing a data interaction channel with the second communication module 31 and sending advertisement push information to the mobile terminal 3;
the second communication module 31 is configured to receive the advertisement push information and generate feedback information according to a control command of the mobile terminal 3;
the first communication module 2 is used for receiving feedback information;
the vehicle-mounted ECU1 is further configured to send the corresponding advertisement content to the mobile terminal 3 through the second communication module 31 according to the feedback information received by the confirmation module and by using the playing strategy;
in this embodiment, the first communication module 2 and the second communication module 31 are both bluetooth communication.
The embodiment of the invention utilizes the vehicle-mounted ECU1 of the vehicle to carry out logic processing, obtains the advertisement which is possibly interested by the passenger, carries out accurate advertisement, reasonably plans the playing strategy according to the travel time of the passenger, and can put more advertisements as much as possible in the riding process, thereby improving the utilization rate of the advertisement time; by utilizing the Bluetooth advertisement promotion function, the advertisement can be pushed to passengers quietly; whether the advertisement needs to be visited or not is subjectively confirmed by the passenger, so that the satisfaction degree and the watching experience of the customer can be improved.
The above embodiments are preferred embodiments of the present invention, but the present invention is not limited to the above embodiments, and any other changes, modifications, substitutions, combinations, and simplifications which do not depart from the spirit and principle of the present invention should be construed as equivalents thereof, and all such changes, modifications, substitutions, combinations, and simplifications are intended to be included in the scope of the present invention.
Claims (10)
1. An advertisement push method, characterized by comprising the steps of:
s1, acquiring the destination and the travel intention of the passenger;
s2, acquiring corresponding trip information and advertisement information according to the destination and the trip intention;
s3, determining a corresponding playing strategy according to the travel information and the advertisement information;
and S4, playing the corresponding advertisement according to the playing strategy.
2. The advertisement pushing method according to claim 1, wherein the step S1 includes:
s11, obtaining the destination appointed by the passenger or marked by taxi taking software;
and S12, inputting the passenger' S travel intention through passenger voice input or manually.
3. The advertisement pushing method according to claim 2, wherein the step S2 includes:
s21, navigating according to the destination to obtain the travel time of the current travel;
s22, acquiring relevant advertisement and advertisement information around the destination according to the travel intention;
the advertisement information comprises the total number of the delivered advertisements, and the advertisement type and the playing time length of each delivered advertisement.
4. The advertisement pushing method according to claim 3, wherein the step S3 comprises:
s31, calculating the preset playing time of each advertisement according to the travel time, the total number and the playing time;
s32, determining the playing mode of each delivered advertisement according to the advertisement type and the preset playing time;
s33, calculating the relevance of each advertisement according to a preset relevance coefficient, determining the playing sequence of each advertisement according to the high-low sequence of the relevance, and generating a play list.
5. The advertisement pushing method according to claim 4, wherein the step S31 comprises:
s311, counting the playing time of all the delivered advertisements to obtain the total playing time;
s312, when the total playing time length is longer than the travel time length, averagely calculating the preset playing time length of each advertisement to be delivered according to the travel time length and the total number; otherwise, configuring the preset playing time length of each advertisement to be a corresponding normal playing time length.
6. The advertisement pushing method according to claim 4, wherein the step S32 comprises:
when the delivered advertisement is a static picture, setting the display duration of the delivered advertisement as the preset playing duration;
and when the delivered advertisement is a dynamic video, acquiring a version with the minimum difference between the actual playing time length and the preset playing time length in the delivered advertisement as the advertisement to be played, and determining the corresponding playing speed according to the ratio of the actual playing time length to the preset playing time length.
7. The advertisement push method according to claim 6, wherein the determining the corresponding playback speed according to the ratio of the actual playback time to the preset playback time specifically comprises:
and establishing a preset speed multiplying library according to a preset playing speed multiplying speed, and after the ratio of the actual playing time to the preset playing time is obtained, obtaining the closest speed multiplying speed from the preset speed multiplying library according to the ratio to serve as the preset playing speed multiplying speed.
8. The advertisement pushing method according to claim 7, wherein the step S4 includes:
s41, configuring the delivered advertisements into corresponding preset playing speed or display duration;
s42, when detecting that a mobile terminal is accessed and receives advertisement pushing, pushing the delivered advertisement to the mobile terminal according to the play list; and if not, the delivered advertisement is delivered to a vehicle-mounted display screen for display according to the playlist.
9. The advertisement pushing method according to any one of claims 1 to 8, further comprising:
s5, obtaining the interest degree of the passenger when watching each advertisement by adopting a face recognition algorithm;
s6, correcting the preset correlation coefficient corresponding to the passenger according to the interest degree.
10. An advertisement push system applied to the advertisement push method of claims 1 to 9, characterized in that: the vehicle-mounted electronic control unit comprises a vehicle-mounted ECU, a first communication module and a mobile terminal, wherein the mobile terminal is provided with a second communication module;
the vehicle-mounted ECU is used for acquiring corresponding trip information and advertisement information according to the destination and the trip intention of the passenger and further determining a corresponding playing strategy for delivering the advertisement;
the first communication module is used for establishing a data interaction channel with the second communication module and sending advertisement push information to the mobile terminal;
the second communication module is used for receiving the advertisement push information and generating feedback information according to a control command of the mobile terminal;
the first communication module is used for receiving the feedback information;
the vehicle-mounted ECU is also used for pushing corresponding advertisement content to the mobile terminal through the second communication module according to the feedback information received by the confirmation module and the playing strategy;
the first communication module and the second communication module are both communication Bluetooth.
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