CN112435075A - Artificial intelligence advertising system based on image recognition - Google Patents
Artificial intelligence advertising system based on image recognition Download PDFInfo
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Abstract
The invention discloses an artificial intelligence advertisement system based on image recognition, in particular to the field of artificial intelligence of advertisement industry, comprising: the system comprises an artificial intelligent advertisement platform, a video acquisition system, a display terminal and an intelligent strategy customization system; the artificial intelligence advertisement platform is including wireless communication module, wireless communication is connected between artificial intelligence advertisement platform and the cloud ware, intelligence strategy customization system and display terminal electric connection. The invention judges the specific action characteristics of the consumer population by the motion track and the speed of the shot target, obtains the advertisement and commercial business conclusion required by the appropriate consumer population by fuzzy matching through facial recognition and age recognition so as to meet the individual requirements of the consumer, and outputs the integrated operation conclusion to the action or display terminal, thereby achieving the effect of intelligent and automatic promotion of advertisement commodities, forming the advertisement individual promotion service with high efficiency and labor cost saving.
Description
Technical Field
The invention relates to the technical field of artificial intelligence in the advertising industry, in particular to an artificial intelligence advertising system based on image recognition.
Background
The application of artificial intelligence technology in the advertising industry is mainly to simulate human thinking through a computer (machine) and intelligently process the problems in the advertising operation, because the artificial intelligence in the advertising industry at present is mainly based on the consumer insight of natural language understanding and the advertisement strategy analysis of intelligent reasoning, but cannot achieve the comprehensive cognition, understanding and judgment of the consumer information and cannot personalize the advertisement strategy with pertinence to be pushed by the consumer, the shop information propaganda still depends on manpower in the field, most of commercial places depend on manpower to issue leaflets and shout mouth numbers to carry out commodity propaganda and popularization.
At present, a common camera shooting and collecting system comprises an infrared camera, a visible camera and a laser radar camera and is used for capturing activity behaviors of an observer, but an artificial intelligent camera needs further deep learning and efficient analysis in addition, and artificial intelligence judgment is carried out on specific behaviors captured by the camera. Therefore, the invention aims to solve the problem of intelligent learning and judgment strategies that accurate judgment is required to be carried out on the identification of human faces and clothes after natural people are identified so as to obtain more accurate information such as the number of people, sex, age and the like, and active, intelligent and clear-target pushing and interaction are realized by linking customized strategies and dynamic media contents.
Disclosure of Invention
In order to overcome the above defects in the prior art, embodiments of the present invention provide an artificial intelligence advertisement system based on image recognition, and the problems to be solved by the present invention are: the camera shooting acquisition system in the prior art cannot push advertisement service by judging the information of consumers.
In order to achieve the purpose, the invention provides the following technical scheme: an artificial intelligence advertising system based on image recognition, comprising: the system comprises an artificial intelligent advertisement platform, a video acquisition system, a display terminal and an intelligent strategy customization system; the artificial intelligent advertisement platform comprises a wireless communication module, a video acquisition system is electrically connected with an intelligent strategy customizing system, the artificial intelligent advertisement platform is wirelessly communicated with a cloud server, a display terminal is installed on the artificial intelligent advertisement platform, and the intelligent strategy customizing system is electrically connected with the display terminal;
the artificial intelligent advertisement platform comprises: as an external carrier for the entire advertising system;
the video acquisition system: the system is used for carrying out image acquisition on target consumers, carrying out multi-channel acquisition on video data, infrared data and laser radar data, and combining through alignment;
the intelligent policy customization system: the system is used for advertising promotion according to analysis of the image acquisition data on the consumers;
the display terminal: and the system is used for uploading the advertisement strategy obtained in the intelligent strategy customizing system to a distributed intelligent media or action terminal.
In a preferred embodiment, the video acquisition system comprises an infrared camera, a visual camera and a laser radar camera, and the infrared camera, the visual camera and the laser radar camera are all installed on the artificial intelligent advertisement platform.
In a preferred embodiment, the intelligent strategy customizing system has a face recognition function, a motion recognition function and an age recognition function, and can determine the number, the age and the group of the consumers by acquiring each orientation image of the target consumers.
In a preferred embodiment, the hardware of the intelligent policy customization system adopts an ARM computing architecture, the operating system adopts a Linux system, and the algorithm adopts intelligent fuzzy matching.
In a preferred embodiment, the intelligent policy customization system includes an image database, and different portrait images are collected as a sample set, then recognized consumer images are uploaded to the image database, feature values of the images are matched, and finally classification and recognition are performed through matching results.
In a preferred embodiment, the image recognition method of the intelligent strategy customization system comprises the following steps of firstly extracting portrait features in an image to form a new numerical file, and comparing the collected portrait of a consumer with an image database based on a LIRE full-text retrieval technology; and reading in a sample which is closest to the acquired consumer portrait in the image database so as to obtain the automatic identification and classification results of the number of the consumers, the age and the belonged group.
The invention has the technical effects and advantages that:
1. the invention carries out artificial intelligence analysis on a large number of face, human body and clothing models, scans in an image range by an algorithm in the face recognition process, judges whether a candidate area is a face one by one, records the detected number of people, and calculates the number of the shot people so as to judge the number of people; judging the possible age from the height and the body shape of the human body; determining gender and possible age from the garment display; further, personalized information such as the number of people, sex, age and the like of the client can be obtained through algorithms such as face basic feature extraction, feature people number tracking and target selection and the like;
2. the invention judges the specific action characteristics of the consumer population by the motion track and the speed of the shot target, carries out intelligent fuzzy matching by facial recognition and age recognition, and is mainly based on the characteristics adapted to the model, so that the engine obtains recognition matching with higher accuracy, and further obtains the advertisement and commercial business conclusion required by the consumer population, thereby meeting the personalized requirement of the consumer, outputting the integrated operation conclusion to the action or display terminal, achieving the effect of intelligent automatic promotion of advertisement commodities, forming the advertisement personalized promotion service with high efficiency and labor cost saving.
Drawings
FIG. 1 is a flow chart of the work flow of the artificial intelligence advertising system based on image recognition.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The artificial intelligent advertisement system based on image recognition of the embodiment of the invention can comprise: the system comprises an artificial intelligent advertisement platform, a video acquisition system, a display terminal and an intelligent strategy customization system; the artificial intelligent advertisement platform comprises a wireless communication module, a video acquisition system is electrically connected with an intelligent strategy customizing system, the artificial intelligent advertisement platform is wirelessly communicated with a cloud server, a display terminal is installed on the artificial intelligent advertisement platform, and the intelligent strategy customizing system is electrically connected with the display terminal;
the artificial intelligent advertisement platform comprises: as an external carrier for the entire advertising system;
the video acquisition system: the system is used for carrying out image acquisition on target consumers, carrying out multi-channel acquisition on video data, infrared data and laser radar data, and combining through alignment;
the intelligent policy customization system: the system is used for advertising promotion according to analysis of the image acquisition data on the consumers;
the display terminal: and the system is used for uploading the advertisement strategy obtained in the intelligent strategy customizing system to a distributed intelligent media or action terminal.
The video acquisition system comprises an infrared camera, a visual camera and a laser radar camera, and the infrared camera, the visual camera and the laser radar camera are all installed on the artificial intelligent advertisement platform.
The intelligent strategy customizing system has a face recognition function, a motion recognition function and an age recognition function, and can determine the number of people, the age and the belonged group of a consumer by acquiring each orientation image of a target consumer.
The hardware of the intelligent strategy customizing system adopts an ARM computing architecture, the operating system adopts a Linux system, and the algorithm adopts intelligent fuzzy matching.
The intelligent strategy customizing system comprises an image database, wherein different portrait pictures are collected as a sample set, then identified consumer images are uploaded to the image database, characteristic values of the images are matched, and finally classification and identification are carried out through matching results (in the practical picture identification application, because the pictures contain a large amount of information, the operation amount of identification is carried out by using original picture pixel information, the content of characteristic expression pictures is extracted from the pictures, the identification of the pictures is realized on the basis of a LIRE full-text retrieval technology, the characteristics of the pictures are expressed in a histogram mode in the LIRE, namely, a LIRE index file stores histogram characteristics and also stores information of pictures related to picture names and paths, when the picture retrieval is realized, a locally created index file is read firstly to search and match, and then the most similar characteristics are searched in the characteristic database to carry out matching, and finally mapping the most similar picture, and correspondingly acquiring the image information of the consumer through the most similar picture, namely comparing each part of the image information characteristics of the consumer with an image database, such as clothes comparison between the clothes and the database, hair type comparison between the hair type and the database, and height comparison between the height and the height of the database, so as to measure the approximate information of the consumer).
The picture recognition method of the intelligent strategy customization system comprises the following steps of firstly extracting portrait features in an image to form a new numerical file, and comparing the collected portrait of a consumer with an image database based on a LIRE full-text retrieval technology; and reading in a sample which is closest to the acquired consumer portrait in the image database so as to obtain the automatic identification and classification results of the number of the consumers, the age and the belonged group.
As shown in fig. 1, the implementation scenario specifically includes: when the system is actually used, a video acquisition system is arranged to acquire images of target consumers, video data, infrared data and laser radar data are acquired in a multi-channel mode, and facial and body state feature data of clients are transmitted to a recognition analysis system through alignment and combination; then, through an intelligent strategy customizing system: advertisement promotion is carried out according to analysis of consumers, images of all directions of the consumers are collected mainly by face recognition, motion recognition and age recognition, the hardware of an intelligent strategy customization system adopts an ARM computing framework, an operating system adopts a Linux system, an algorithm adopts intelligent fuzzy matching, the number of people and the possible age of the consumers can be determined, the body and the clothes of the consumer can be identified, the age and the sex of the consumer can be further judged, the group of the consumer can be judged according to the motion information of the motion trail, the motion speed and the like of the consumer, such as two-person lovers, multi-person family, team, etc., and then, integrates the information collected by the video, crowd behavior and attribute information are obtained through a video analysis structure, and targeted and personalized advertisement strategies are customized through integration of various information set by a customer of a link store; finally, the advertisement strategy obtained in the intelligent strategy customizing system is uploaded to a distributed intelligent media or an action terminal; the invention carries out intelligent strategy judgment and recommendation by applying a certain algorithm on a series of collected characteristic data of consumers, the operation result enters the image display system, and the result which best meets the condition requirement is pushed out, thereby achieving the effect of advertisement commodity promotion, forming the advertisement personalized promotion service with high efficiency and labor cost saving.
In summary, the following steps: according to the invention, through judging the sex, age and movement track (pace, rhythm, eye movement state and the like) of the consumer, targeted personalized analysis can be carried out so as to achieve the most appropriate and appropriate advertisement product popularized to the consumer, and on the basis, the satisfaction and the effectiveness degree of the consumer demand can be greatly improved, thereby greatly reducing the demand of human resources.
And finally: the above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that are within the spirit and principle of the present invention are intended to be included in the scope of the present invention.
Claims (6)
1. An artificial intelligence advertising system based on image recognition, comprising: the system comprises an artificial intelligent advertisement platform, a video acquisition system, a display terminal and an intelligent strategy customization system; the artificial intelligent advertisement platform comprises a wireless communication module, a video acquisition system is electrically connected with an intelligent strategy customizing system, the artificial intelligent advertisement platform is wirelessly communicated with a cloud server, a display terminal is installed on the artificial intelligent advertisement platform, and the intelligent strategy customizing system is electrically connected with the display terminal;
the artificial intelligent advertisement platform comprises: as an external carrier for the entire advertising system;
the video acquisition system: the system is used for carrying out image acquisition on target consumers, carrying out multi-channel acquisition on video data, infrared data and laser radar data, and combining through alignment;
the intelligent policy customization system: the system is used for advertising promotion according to analysis of the image acquisition data on the consumers;
the display terminal: and the system is used for uploading the advertisement strategy obtained in the intelligent strategy customizing system to a distributed intelligent media or action terminal.
2. The artificial intelligence advertising system based on image recognition as claimed in claim 1, wherein: the video acquisition system comprises an infrared camera, a visual camera and a laser radar camera, and the infrared camera, the visual camera and the laser radar camera are all installed on the artificial intelligent advertisement platform.
3. The artificial intelligence advertising system based on image recognition as claimed in claim 1, wherein: the intelligent strategy customizing system has a face recognition function, a motion recognition function and an age recognition function, and can determine the number of people, the age and the belonged group of a consumer by acquiring each orientation image of a target consumer.
4. The artificial intelligence advertising system based on image recognition as claimed in claim 1, wherein: the hardware of the intelligent strategy customizing system adopts an ARM computing architecture, the operating system adopts a Linux system, and the algorithm adopts intelligent fuzzy matching.
5. The artificial intelligence advertising system based on image recognition as claimed in claim 1, wherein: the intelligent strategy customizing system comprises an image database, different portrait pictures are collected to serve as a sample set, then recognized consumer images are uploaded to the image database, characteristic values of the images are matched, and finally classification and recognition are carried out through matching results.
6. The artificial intelligence advertising system based on image recognition as claimed in claim 1, wherein: the picture recognition method of the intelligent strategy customization system comprises the following steps of firstly extracting portrait features in an image to form a new numerical file, and comparing the collected portrait of a consumer with an image database based on a LIRE full-text retrieval technology; and reading in a sample which is closest to the acquired consumer portrait in the image database so as to obtain the automatic identification and classification results of the number of the consumers, the age and the belonged group.
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104573619A (en) * | 2014-07-25 | 2015-04-29 | 北京智膜科技有限公司 | Method and system for analyzing big data of intelligent advertisements based on face identification |
| CN106846066A (en) * | 2017-02-07 | 2017-06-13 | 张帆 | Intelligent advertisement put-on method and system |
| CN109934625A (en) * | 2019-03-01 | 2019-06-25 | 统云信息科技有限公司 | A kind of artificial intelligence display screen advertisement dynamic throwing system and method |
| CN111626781A (en) * | 2020-03-19 | 2020-09-04 | 江苏智檬智能科技有限公司 | Advertisement putting method based on artificial intelligence |
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- 2020-12-09 CN CN202011430547.7A patent/CN112435075A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104573619A (en) * | 2014-07-25 | 2015-04-29 | 北京智膜科技有限公司 | Method and system for analyzing big data of intelligent advertisements based on face identification |
| CN106846066A (en) * | 2017-02-07 | 2017-06-13 | 张帆 | Intelligent advertisement put-on method and system |
| CN109934625A (en) * | 2019-03-01 | 2019-06-25 | 统云信息科技有限公司 | A kind of artificial intelligence display screen advertisement dynamic throwing system and method |
| CN111626781A (en) * | 2020-03-19 | 2020-09-04 | 江苏智檬智能科技有限公司 | Advertisement putting method based on artificial intelligence |
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