CN112418983A - Method and device for determining purchase intention information of user - Google Patents

Method and device for determining purchase intention information of user Download PDF

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Publication number
CN112418983A
CN112418983A CN202011304656.4A CN202011304656A CN112418983A CN 112418983 A CN112418983 A CN 112418983A CN 202011304656 A CN202011304656 A CN 202011304656A CN 112418983 A CN112418983 A CN 112418983A
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user
information
purchase intention
commodity
display terminal
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罗嘉敏
侯俊光
黎清顾
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Gree Electric Appliances Inc of Zhuhai
Zhuhai Lianyun Technology Co Ltd
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Gree Electric Appliances Inc of Zhuhai
Zhuhai Lianyun Technology Co Ltd
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Priority to CN202011304656.4A priority Critical patent/CN112418983A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16Human faces, e.g. facial parts, sketches or expressions
    • G06V40/174Facial expression recognition

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Abstract

The invention provides a method and a device for determining purchase intention information of a user, wherein the method comprises the following steps: under the condition that the display terminal is detected to receive the operation data, determining a camera associated with the display terminal, wherein the display terminal displays commodity information; acquiring expression data of a user, which is acquired by a camera; and determining purchase intention information of the user for the commodity based on the operation data and the expression data. The technical problem that whether the merchant has purchase intention after seeing the product or not can not be accurately known by the existing commodity display mode of the online product wall is solved.

Description

Method and device for determining purchase intention information of user
Technical Field
The application belongs to the field of information processing, and relates to a method and a device for determining purchase intention information of a user.
Background
With the development of the internet and the application of big data and new retail, the demands of consumers are becoming diversified and diversified. Meanwhile, the off-line electric appliance store is limited by space and style, so that most or even all commodities are difficult to display. Therefore, the consumer can know commodities which cannot be displayed due to objective factors in the store more intuitively through the online product wall, and the consumer can actively carry out linkage of the online shopping mall and the online store, so that the consumer can know the product of the self-mind. Under the rapid development background of O2O (online to offline), the product wall can break the limitations of space, time and region, and provide clearer and more meta-angle product experience for consumers.
It should be noted that the current on-line product wall commodity display mode can not allow the merchant to accurately know the purchasing intention of the user, so as to achieve accurate shopping guide.
Disclosure of Invention
The invention provides a method and a device for determining user purchasing intention information, which aim to solve the technical problem that a merchant cannot accurately know whether a user has purchasing intention after seeing a product in the conventional product wall commodity display mode.
According to a first aspect of the present invention, there is provided a method for determining purchase intention information of a user, the method comprising: under the condition that the display terminal is detected to receive the operation data, determining a camera associated with the display terminal, wherein the display terminal displays commodity information; acquiring expression data of a user, which is acquired by a camera; and determining purchase intention information of the user for the commodity based on the operation data and the expression data.
Further, after determining the purchase intention information of the user for the goods, the method further comprises: acquiring preset terminal equipment associated with commodity information according to the commodity information under the condition that the purchase intention information meets preset conditions; and sending the purchase intention information to preset terminal equipment.
Further, after determining the purchase intention information of the user for the goods, the method further comprises: under the condition that the purchase intention information meets the preset condition, pre-stored commodity information associated with the commodity information is obtained; and controlling to display the pre-stored commodity information associated with the commodity information on the display terminal.
Further, the operation data user represents the clicking behavior and the browsing behavior of the user for the commodity information.
Further, the method further comprises: and receiving a configuration instruction sent by preset terminal equipment, wherein the configuration instruction is used for configuring the display content of the display terminal.
According to a second aspect of the present invention, there is provided an apparatus for determining purchase intention information of a user, the apparatus comprising: the system comprises a first acquisition unit, a second acquisition unit and a display unit, wherein the first acquisition unit is used for determining a camera associated with a display terminal under the condition that the display terminal is detected to receive operation data, and the display terminal displays commodity information; the second acquisition unit is used for acquiring expression data of the user acquired by the camera; and the determining unit is used for determining purchase intention information of the user aiming at the commodity based on the operation data and the expression data.
Further, the apparatus further comprises: the third acquisition unit is used for acquiring preset terminal equipment associated with the commodity information according to the commodity information under the condition that the purchase intention information meets the preset conditions; and the sending unit is used for sending the purchase intention information to the preset terminal equipment.
Further, the apparatus further comprises: the fourth acquisition unit is used for acquiring prestored commodity information associated with the commodity information under the condition that the purchase intention information meets the preset condition; and the control unit is used for controlling the prestored commodity information associated with the commodity information to be displayed on the display terminal.
Further, the operation data user represents the clicking behavior and the browsing behavior of the user for the commodity information.
Further, the apparatus further comprises: the display terminal comprises a receiving unit and a display unit, wherein the receiving unit is used for receiving a configuration instruction sent by preset terminal equipment, and the configuration instruction is used for configuring display contents of the display terminal.
The invention provides a method and a device for determining purchase intention information of a user, wherein the method comprises the following steps: under the condition that the display terminal is detected to receive the operation data, determining a camera associated with the display terminal, wherein the display terminal displays commodity information; acquiring expression data of a user, which is acquired by a camera; and determining purchase intention information of the user for the commodity based on the operation data and the expression data. The technical problem of current commodity show mode on-line product wall can't let the merchant learn user's purchase intention accurately thereby accomplish accurate shopping guide is solved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of a method for determining purchase intention information of a user according to a first embodiment of the present invention;
fig. 2 is a schematic diagram of a device for determining purchase intention information of a user according to a second embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail below. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
Example one
As shown in fig. 1, the present solution provides a method for determining purchase intention information of a user, the method comprising:
and step S11, under the condition that the display terminal is detected to receive the operation data, determining a camera related to the display terminal, wherein the display terminal displays the commodity information.
And step S13, acquiring expression data of the user acquired by the camera.
In step S15, purchase intention information of the user for the product is determined based on the operation data and the expression data.
Specifically, in this scheme, the display terminal can be a product wall (large screen) of an offline entity shop, information of a plurality of commodities can be displayed on the product wall, when a user operates on a first commodity, the address of a camera associated with the product wall is acquired by the scheme, a control instruction is sent to the camera, the camera is controlled to collect expression data of the user, then the purchase intention of the user on the first commodity can be analyzed according to the operation data of the user and the expression synthesis of the user, and the purchase intention can be quantized into an index. The background can analyze the user behavior information uploaded by the application and the camera equipment according to the set user behavior model and the set commodity recommendation model, and changes indexes such as purchase willingness and interest into quantifiable data.
It should be noted that the relation between the camera and the large screen of the product wall can be bound in advance, the relation is stored in the database, after a user is detected to operate on commodities on the large screen, the address of the camera is acquired according to the relation between the camera and the large screen, the camera is controlled to collect expression data of the user and upload the expression data to the cloud, in the scheme, the entity shop can comprise a plurality of product walls and a plurality of cameras, and each camera is responsible for collecting data of the product walls in the fixed area.
It should be further noted that, in the present scheme, a model may be pre-established, and the model is used to analyze the operation data and expression data, so as to output purchase intention information of the user for the commodity.
Therefore, according to the scheme, the camera associated with the display terminal is determined under the condition that the display terminal is detected to receive the operation data, then the expression data of the user collected by the camera is obtained, and the purchase intention information of the user aiming at the commodity is determined based on the operation data and the expression data, so that the technical problem that the merchant cannot accurately know the purchase intention of the user in the existing commodity display mode of the online product wall is solved, and therefore accurate shopping guide is achieved.
Optionally, after determining the purchase intention information of the user for the goods, the method further includes:
and step S16, acquiring the preset terminal equipment associated with the commodity information according to the commodity information under the condition that the purchase intention information meets the preset conditions.
And step S17, sending the purchase intention information to the preset terminal equipment.
Specifically, in this scheme, if the purchase intention index of a user to a certain commodity is higher, this scheme then obtains the address of shopping guide terminal according to commodity information analysis to in time with user purchase intention information send to the shopping guide terminal of the shopper (be the above-mentioned preset terminal equipment), make things convenient for the shopping guide server in time to carry out the shopping guide service for the user. Optionally, under the condition that the user has a high purchase intention on a certain commodity, the scheme can send the purchase intention information to the shopping guide terminal when the user exits the commodity detail page and returns to the product wall page.
Optionally, after determining the purchase intention information of the user for the goods in step S15, the method further includes:
and step S18, acquiring the pre-stored commodity information associated with the commodity information under the condition that the purchase intention information meets the preset condition.
And step S19, controlling the pre-stored commodity information related to the commodity information to be displayed on the display terminal.
Specifically, in this scheme, the backstage is under the higher condition of judgement user to commodity purchase intention, and the product wall can be for its commodity that demonstrates the similar parameter of the same article class on the interface preferentially, and is optional, and analysis result accessible mobile program sends to the shopping guide end, and the shopping guide carries out accurate purchase demand guide to this user according to analysis result.
Optionally, the operation data user represents a click behavior and a browsing behavior of the user for the commodity information.
Specifically, the user can perform multiple types of operations on the commodity, such as clicking, browsing and the like, the scheme can count the number of times of clicking on the product wall commodity by the user through a point burying technology, also can count the browsing duration of the user or modify browsing parameters and other behaviors, the scheme can send the user operation behaviors to a background, and the user operation behaviors and the expression data are comprehensively analyzed to obtain the purchasing intention of the user.
Optionally, in the present solution, multiple modes of display of the commodity may be provided, for example, the present solution may support 3D interactive display through an H6 page, support a user to modify product colors to view appearances, modify product states (such as on-off states), and so on, and enable the user to know the commodity of the mood meter more intuitively.
It should be noted that, if the purchase will of the user is low, the displayed goods on the product wall page still is subject to the shop setting.
Optionally, the method provided by this scheme further includes: and receiving a configuration instruction sent by preset terminal equipment, wherein the configuration instruction is used for configuring the display content of the display terminal.
Specifically, a shopping guide and a manager of the store can send a configuration instruction through the preset terminal, and can configure product wall page commodities according to the commodity types of each area of the store and the actual sales plan and sales demand of the store, wherein each type of main push commodity is preferentially displayed in each type area (such as a refrigerator), and the recommended commodities displayed on the front end page are defaulted to the products set by the store.
Optionally, the user can directly jump to the online shopping mall of the store for transaction by scanning the two-dimensional code of the product wall commodity detail page on a large screen of the online store when placing an order, so that online and offline linkage is realized. The transaction data is stored in the information pool of the user, so that the store can conveniently integrate and analyze the sales information, the sales strategy can be adjusted in time, and the sales capability of the off-line store can be improved.
Example two
As shown in fig. 2, the present solution provides an apparatus for determining purchase intention information of a user, the apparatus comprising: the first acquisition unit 20 is used for determining a camera associated with the display terminal under the condition that the display terminal is detected to receive operation data, wherein the display terminal displays commodity information; the second obtaining unit 22 is configured to obtain expression data of the user, which is acquired by the camera; and the determining unit 24 is used for determining purchase intention information of the user aiming at the commodity based on the operation data and the expression data.
Specifically, in this scheme, the display terminal can be a product wall (large screen) of an offline entity shop, information of a plurality of commodities can be displayed on the product wall, when a user operates on a first commodity, the address of a camera associated with the product wall is acquired by the scheme, a control instruction is sent to the camera, the camera is controlled to collect expression data of the user, then the purchase intention of the user on the first commodity can be analyzed according to the operation data of the user and the expression synthesis of the user, and the purchase intention can be quantized into an index. The background can analyze the user behavior information uploaded by the application and the camera equipment according to the set user behavior model and the set commodity recommendation model, and changes indexes such as purchase willingness and interest into quantifiable data.
It should be noted that the relation between the camera and the large screen of the product wall can be bound in advance, the relation is stored in the database, after a user is detected to operate on commodities on the large screen, the address of the camera is acquired according to the relation between the camera and the large screen, the camera is controlled to collect expression data of the user and upload the expression data to the cloud, in the scheme, the entity shop can comprise a plurality of product walls and a plurality of cameras, and each camera is responsible for collecting data of the product walls in the fixed area.
It should be further noted that, in the present scheme, a model may be pre-established, and the model is used to analyze the operation data and expression data, so as to output purchase intention information of the user for the commodity.
Therefore, according to the scheme, the camera associated with the display terminal is determined under the condition that the display terminal is detected to receive the operation data, then the expression data of the user collected by the camera is obtained, and the purchase intention information of the user aiming at the commodity is determined based on the operation data and the expression data, so that the technical problem that the merchant cannot accurately know the purchase intention of the user in the existing commodity display mode of the online product wall is solved, and therefore accurate shopping guide is achieved.
Optionally, the apparatus further comprises: the third acquisition unit is used for acquiring preset terminal equipment associated with the commodity information according to the commodity information under the condition that the purchase intention information meets the preset conditions; and the sending unit is used for sending the purchase intention information to the preset terminal equipment.
Optionally, the apparatus further comprises: the fourth acquisition unit is used for acquiring prestored commodity information associated with the commodity information under the condition that the purchase intention information meets the preset condition; and the control unit is used for controlling the prestored commodity information associated with the commodity information to be displayed on the display terminal.
Optionally, the operation data user represents a click behavior and a browsing behavior of the user for the commodity information.
Optionally, the apparatus further comprises: the display terminal comprises a receiving unit and a display unit, wherein the receiving unit is used for receiving a configuration instruction sent by preset terminal equipment, and the configuration instruction is used for configuring display contents of the display terminal.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. In addition, in the description of the present application, the meaning of "plurality" means at least two unless otherwise specified.
It will be understood that when an element is referred to as being "secured to" or "disposed on" another element, it can be directly on the other element or intervening elements may also be present; when an element is referred to as being "connected" to another element, it can be directly connected to the other element or intervening elements may also be present, and further, as used herein, connected may include wirelessly connected; the term "and/or" is used to include any and all combinations of one or more of the associated listed items.
Any process or method descriptions in flow charts or otherwise described herein may be understood as: represents modules, segments or portions of code which include one or more executable instructions for implementing specific logical functions or steps of a process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.

Claims (10)

1. A method for determining purchase intention information of a user, the method comprising:
under the condition that a display terminal is detected to receive operation data, determining a camera related to the display terminal, wherein the display terminal displays commodity information;
acquiring expression data of the user, which is acquired by the camera;
and determining purchase intention information of the user for the commodity based on the operation data and the expression data.
2. The method of claim 1, wherein after determining purchase intention information of the user for the item, the method further comprises:
acquiring preset terminal equipment associated with the commodity information according to the commodity information under the condition that the purchase intention information meets preset conditions;
and sending the purchase intention information to the preset terminal equipment.
3. The method of claim 1, wherein after determining purchase intention information of the user for the item, the method further comprises:
under the condition that the purchase intention information meets the preset condition, pre-stored commodity information associated with the commodity information is obtained;
and controlling to display the pre-stored commodity information associated with the commodity information on the display terminal.
4. The method of claim 1, wherein the operational data user characterizes click behavior and browsing behavior of the user for the merchandise information.
5. The method of claim 2, further comprising:
and receiving a configuration instruction sent by the preset terminal equipment, wherein the configuration instruction is used for configuring the display content of the display terminal.
6. An apparatus for determining purchase intention information of a user, the apparatus comprising:
the system comprises a first acquisition unit, a second acquisition unit and a display unit, wherein the first acquisition unit is used for determining a camera associated with a display terminal under the condition that the display terminal is detected to receive operation data, and the display terminal displays commodity information;
the second acquisition unit is used for acquiring expression data of the user acquired by the camera;
a determination unit, configured to determine purchase intention information of the user for the product based on the operation data and the expression data.
7. The apparatus of claim 6, further comprising:
a third obtaining unit, configured to obtain, according to the commodity information, a preset terminal device associated with the commodity information when the purchase intention information meets a preset condition;
and the sending unit is used for sending the purchase intention information to the preset terminal equipment.
8. The apparatus of claim 7, further comprising:
the fourth acquisition unit is used for acquiring prestored commodity information associated with the commodity information under the condition that the purchase intention information meets a preset condition;
and the control unit is used for controlling the prestored commodity information associated with the commodity information to be displayed on the display terminal.
9. The apparatus of claim 6, wherein the operational data characterizes user click behavior and browsing behavior with respect to the merchandise information.
10. The apparatus of claim 7, further comprising:
and the receiving unit is used for receiving a configuration instruction sent by the preset terminal equipment, wherein the configuration instruction is used for configuring the display content of the display terminal.
CN202011304656.4A 2020-11-19 2020-11-19 Method and device for determining purchase intention information of user Pending CN112418983A (en)

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