CN112258212A - Data processing method, device and storage medium - Google Patents
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Abstract
The invention discloses a data processing method, data processing equipment and a storage medium method. The method comprises the following steps: the method comprises the steps of obtaining user identity information, determining an identity identification type corresponding to the user identity information, sending a red packet identification and red packet activation prompt information corresponding to the identity identification type, and sending a red packet with the amount corresponding to the red packet identification to a user account if an operation result that a user executes activation operation according to the red packet activation prompt information is received. Through the scheme, the potential users can be attracted, successfully guided to be real users, and discovered by the aid of the potential users and/or the real users, so that the popularization effect and the popularization success rate are improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to a data processing method, data processing equipment and a storage medium.
Background
With the development of internet technology, more and more means for business promotion are provided. For example, some businesses attract potential users in the form of web advertising links.
In practical application, although promotion links utilizing certain means can attract much attention of potential users, the potential users cannot be effectively developed into real users, and the mining capability of developing other potential users by utilizing the potential users is lower. Therefore, in the current popularization process, although the popularization investment is high, the popularization success rate is low, and the popularization effect is poor.
Disclosure of Invention
The embodiment of the invention provides a data processing method, data processing equipment and a storage medium, and aims to improve the technical scheme of popularization efficiency.
In a first aspect, an embodiment of the present invention provides a data processing method, where the method includes:
acquiring user identity information and determining an identity type corresponding to the user identity information;
sending a red packet identifier and red packet activation prompt information corresponding to the identity identifier type;
and if receiving an operation result that the user executes the activation operation according to the red packet activation prompt information, sending the red packet with the amount corresponding to the red packet identification to the user account.
Optionally, the red packet identifier includes: the new person red envelope identification and the sharing red envelope identification.
Optionally, the sending the red packet identifier and the red packet activation prompt information corresponding to the identity identifier type includes:
and if the identity identification type is a new user, sending red packet activation prompt information for guiding the user to register and displaying the red packet identification with the red packet amount to the new user.
Optionally, if an operation result that the user executes the activation operation according to the red packet activation prompt information is received, sending the red packet with the amount corresponding to the red packet identifier to the user account includes:
if an operation result of the new user executing the registration operation is received, acquiring the user account;
sending the red packet with the value equivalent to the amount of the red packet to the user account;
and sending the sharing red packet identification to the new user.
Optionally, the sending the red packet identifier and the red packet activation prompt information corresponding to the identity identifier type includes:
and if the identity identification type is an old user, sending red packet activation prompt information for guiding the old user to share a registration link and displaying a red packet identification with the red packet amount to the old user.
Optionally, if an operation result that the user executes the activation operation according to the red packet activation prompt information is received, sending the red packet with the amount corresponding to the red packet identifier to the user account includes:
and if an operation result of sharing the registration link operation by the old user is received, sending the red envelope with the amount not larger than the red envelope amount to the user account of the old user.
Optionally, if an operation result that the user executes the activation operation according to the red packet activation prompt information is received, sending the red packet with the amount corresponding to the red packet identifier to the user account includes:
and if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending the red envelope with the amount not larger than the red envelope amount to the user account of the old user.
Optionally, if an operation result that the user executes the activation operation according to the red packet activation prompt information is received, sending the red packet with the amount corresponding to the red packet identifier to the user account includes:
if an operation result of sharing a registration link operation by the old user is received, sending a first red envelope in the red envelope amount to a user account of the old user;
if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending a second bonus packet in the bonus packet amount to the user account of the old user; wherein the total amount of the first red packet and the second red packet is equal to the red packet amount.
In a second aspect, an embodiment of the present invention provides an electronic device, including a processor, and a memory, where the memory is used to store one or more computer instructions, and when the one or more computer instructions are executed by the processor, the data processing method according to the first aspect is implemented.
In a third aspect, embodiments of the present invention provide a computer-readable storage medium storing a computer program, which when executed by one or more processors causes the one or more processors to perform actions comprising:
acquiring user identity information and determining an identity type corresponding to the user identity information;
sending a red packet identifier and red packet activation prompt information corresponding to the identity identifier type;
and if receiving an operation result that the user executes the activation operation according to the red packet activation prompt information, sending the red packet with the amount corresponding to the red packet identification to the user account.
In the embodiment of the invention, user identity information is acquired, an identity identification type corresponding to the user identity information is determined, a red packet identification and red packet activation prompt information corresponding to the identity identification type are sent, and if an operation result that a user executes activation operation according to the red packet activation prompt information is received, a red packet with the amount corresponding to the red packet identification is sent to a user account. Through the scheme, the potential users can be attracted, successfully guided to be real users, and discovered by the aid of the potential users and/or the real users, so that the popularization effect and the popularization success rate are improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a schematic flowchart of a data processing method according to an embodiment of the present application;
FIG. 2 is a schematic diagram of a new user guide provided by an embodiment of the present application;
FIG. 3 is a schematic diagram of old user guidance provided by an embodiment of the present application;
fig. 4 is a schematic structural diagram of a data processing apparatus according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device corresponding to the data processing apparatus provided in the embodiment of fig. 4.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise, and "a plurality" typically includes at least two.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.
By means of the Internet technology, the service can be popularized on line. No matter what popularization means is adopted, certain popularization cost needs to be invested, but the popularization effect is not ideal sometimes. For example, the cost of the popularization is very high, but the number of new users developed after the popularization is very small, and the cost of the unit price of the popularization averaged for each new user is very high, so that the popularization effect is not ideal. The reasons for the unsatisfactory popularization effect include that the channel popularization cost is too high, potential users cannot be efficiently developed into real users, and the acceptance of the potential users on the popularization channel is low. Therefore, the application technology provides a technical scheme which can attract potential users, successfully guide the potential users into real users, discover other potential users by using the help of the potential users and/or the real users, and further improve the popularization success rate.
Fig. 1 is a schematic flowchart of a data processing method provided in an embodiment of the present application, and is applied to a server (for example, a cloud server or a server cluster), as shown in fig. 1, the method includes the following steps:
101: acquiring user identity information, and determining an identity type corresponding to the user identity information.
102: and sending the red packet identification and red packet activation prompt information corresponding to the identity identification type.
103: and if receiving an operation result that the user executes the activation operation according to the red packet activation prompt information, sending the red packet with the amount corresponding to the red packet identification to the user account.
In practical application, if a user sees related promotion information (for example, promotion two-dimensional codes) through a promotion channel or sees the related promotion information through friend recommendation, the user can perform related access operation through promotion information through a client. When a user applies for access to a server through the promotion information, the identity information of the user requesting access is acquired. It is easily understood that the user identity information typically includes a user name, a mobile phone number, a password or other social account number, and some may require user real-name information (e.g., a real name, an identification number, etc.). Further, the server can determine the identity type corresponding to the acquired user identity information. For example, if the server stores the relevant user identity information of the user, it indicates that the user is an old user, in other words, the identity type of the user is an old user; otherwise, if the server does not store the relevant user identity information of the user, the server indicates that the user is a new user, in other words, the identity type of the user is a new user.
In order to obtain a better popularization effect, different popularization strategies need to be implemented for different users. Specifically, if the promotion is performed on the potential user, the main purpose is to retain the potential user, and a promotion red packet specially used for retaining the potential user can be generated; if the promotion is carried out on the old user, the main purpose is to promote the old user to other potential users, and a better promotion effect can be obtained by utilizing a credible channel of the old user, so that a promotion red packet specially used for guiding the old user to actively promote is generated. Thus, when faced with users of different types of identifiers, the generated red packet identifier and red packet activation prompt may not be identical.
After the user (including a new user or an old user) completes the related activation operation according to the red packet activation prompt information, the red packet can be sent to the user account. The red packet referred to herein may be a real money amount red packet or various vouchers. The user account referred to herein may be a user account established based on the application to be promoted, or may be another private account that the user can receive electronic money transfers. It should be noted that the red envelope activation prompting information provided by users facing different identification types may be different, the corresponding activation operation may be different, and the operation result may also be different.
In practical application, the red packet identifier comprises: the new person red envelope identification and the sharing red envelope identification. The new person red packet identification is used for the red packet identification facing the potential and unregistered users, and aims to guide the potential users to complete registration operation so as to become real users. When the new user completes the registration operation, the identification type of the user is also changed into the old user by the new user. The sharing red envelope identification is used for the red envelope identification facing the old user who has completed registration, and aims to guide the old user to share (popularize) the current application.
In one or more embodiments of the present application, the sending the red packet identifier and the red packet activation prompting information corresponding to the identity identifier type includes: and if the identity identification type is a new user, sending red packet activation prompt information for guiding the user to register and displaying the red packet identification with the red packet amount to the new user.
Fig. 2 is a schematic diagram of a new user guide provided in an embodiment of the present application. As can be seen from fig. 2, if a new user accesses through the related promotion information, a red packet activation prompt message for guiding the user to register is sent to the user side, for example, the prompt message includes a prompt word of "register" or "register lead red packet", and if the user clicks the red packet identifier, the user jumps to the registration interface. Of course, the user may also be prompted to get the red packet in other manners (for example, the red packet identifier performs animation effects such as flashing or jumping), and if the user wants to get the red packet identifier, the user jumps to the registration interface, thereby guiding the new user to complete the registration operation. In addition, in order to increase the attraction effect, the amount of the red packet may be displayed in the red packet identifier, the amount of the red packet may be the amount actually sent to the user, or the maximum amount of the randomly distributed amounts, and if the user has good hands and can obtain the red packet with the maximum amount, another random amount of the red packet smaller than the maximum amount may also be obtained. Therefore, the new user can be guided to complete the registration better, and the success rate of popularization is improved. The red packet amount can be visually displayed in the red packet identifier, so that a new user can be better guided to complete the registration operation, and the popularization success rate is provided.
In one or more embodiments of the present application, if an operation result that a user executes an activation operation according to the red packet activation prompt information is received, sending a red packet of a money amount corresponding to the red packet identifier to a user account includes: if an operation result of the new user executing the registration operation is received, acquiring the user account; sending the red packet with the value equivalent to the amount of the red packet to the user account; and sending the sharing red packet identification to the new user.
After the new user successfully executes the registration operation through the client, the server receives the operation result of the successful registration operation, and then a red packet is issued to the new user according to the user account provided when the new user registers. After the new user finishes the registration, the server side changes the identity type of the user from the new user to the old user. And meanwhile, the sharing red envelope identification is sent to the user. Since the new user finishes registering and receives the red envelope with a certain amount of money, it indicates that the new user still comparatively approves the application to be promoted, and the new user may want a person who knows himself to obtain more good results from the new user, therefore, the new user can be continuously guided to share and promote through the sharing red envelope identifier, and a certain sharing red envelope is rewarded for the new user who performs the sharing operation, and the specific sharing process and the rewarding process will be specifically explained in the following embodiments. Through the mode, not only potential new users are developed into old users, but also more potential users can be attracted by effectively utilizing popularization channels of the new users, and the popularization success rate can be effectively improved.
In one or more embodiments of the present application, the sending the red packet identifier and the red packet activation prompting information corresponding to the identity identifier type includes: and if the identity identification type is an old user, sending red packet activation prompt information for guiding the old user to share a registration link and displaying a red packet identification with the red packet amount to the old user.
Fig. 3 is a schematic diagram of old user guidance provided in an embodiment of the present application. As can be seen from fig. 3, if an old user accesses the information through related promotion information (for example, promotion information on a promotion webpage, or promotion information showing that a user prompts to receive a red packet in current application), red packet activation prompt information guiding the user to share is sent to the user side, for example, the prompt information contains prompt words of "share" or "promote and receive a red packet", and if the user clicks a red packet identifier, the user jumps to a promotion interface, for example, the user sends the red packet activation prompt information to a friend or shares the red packet with the friend. Certainly, the user may also be prompted to get the red envelope in other manners (for example, the red envelope identifier performs animation effects such as flashing or jumping), and if the user wants to get the red envelope, the user jumps to the sharing interface, so as to guide the old user to complete the sharing operation. In addition, in order to increase the attraction effect, the amount of the red packet may be displayed in the red packet identifier, the amount of the red packet may be the amount actually sent to the user, or the maximum amount of the randomly distributed amounts, and if the user has good hands and can obtain the red packet with the maximum amount, another random amount of the red packet smaller than the maximum amount may also be obtained. Therefore, old users can be guided to complete sharing operation better, and the success rate of popularization is improved. The red envelope amount is visibly displayed in the red envelope identification, so that the old user can be better guided to complete the sharing operation, and the popularization success rate is provided.
In one or more embodiments of the present application, if an operation result that a user executes an activation operation according to the red packet activation prompt information is received, sending a red packet of a money amount corresponding to the red packet identifier to a user account includes: and if an operation result of sharing the registration link operation by the old user is received, sending the red envelope with the amount not larger than the red envelope amount to the user account of the old user.
In practical application, as long as the old user completes the sharing operation, the red envelope corresponding to the red envelope amount can be sent to the user account of the old user. In order to improve the sharing enthusiasm and the promotion effect of the users, red parcels with different amounts of money can be provided for different sharing paths of the users. For example, if the sharing path is to give a friend to the old user, a small amount of red envelope is sent to the old user; and if the sharing path is a friend circle or a chat group shared to the old user, sending the sharing path to the old user a large-amount red envelope.
In one or more embodiments of the present application, if an operation result that a user executes an activation operation according to the red packet activation prompt information is received, sending a red packet of a money amount corresponding to the red packet identifier to a user account includes: and if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending the red envelope with the amount not larger than the red envelope amount to the user account of the old user.
In practical application, in order to improve the popularization success rate, after a newly invited user performs a registration operation based on the old user sharing registration link, the red envelope corresponding to the sharing red envelope identifier is sent to the old user, so that the popularization cost in the popularization process can be effectively ensured. The cost of effective unit price of promoting can be effectively reduced, in other words, can ensure that most of popularization just can pay under the condition of effective popularization and share the red envelope.
In one or more embodiments of the present application, if an operation result that a user executes an activation operation according to the red packet activation prompt information is received, sending a red packet of a money amount corresponding to the red packet identifier to a user account includes: if an operation result of sharing a registration link operation by the old user is received, sending a first red envelope in the red envelope amount to a user account of the old user; if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending a second bonus packet in the bonus packet amount to the user account of the old user; wherein the total amount of the first red packet and the second red packet is equal to the red packet amount.
In practical application, in order to take account of popularization enthusiasm of old users and effective control of popularization cost, and improve the popularization success rate, the sharing red envelope can be sent to the old users who carry out sharing operation twice. Specifically, after an old user performs sharing operation through a certain sharing path, the old user sends a first red envelope, and the amount of the first red envelope is less than the amount of the red envelope shared by the old user. And if the newly invited user successfully completes the registration operation through the sharing path of the old user, sending a second red packet to the old user. It should be noted that the sum of the first red envelope and the second red envelope is equal to the amount of the red envelope shared with the red envelope, and the size relationship between the first red envelope and the second red envelope may be set by a user according to actual needs, which is only used as an example and does not limit the technical solution of the present application.
Based on the embodiment, user identity information is obtained, an identity identification type corresponding to the user identity information is determined, a red packet identification and red packet activation prompt information corresponding to the identity identification type are sent, and if an operation result that a user executes activation operation according to the red packet activation prompt information is received, a red packet with the amount corresponding to the red packet identification is sent to a user account. Through the scheme, the potential users can be attracted, successfully guided to be real users, and discovered by the aid of the potential users and/or the real users, so that the popularization effect and the popularization success rate are improved.
Based on the same idea, an embodiment of the present application further provides a data processing apparatus, and fig. 4 is a schematic structural diagram of the data processing apparatus provided in the embodiment of the present application. As can be seen from fig. 4, the device comprises:
the obtaining module 41 is configured to obtain user identity information and determine an identity type corresponding to the user identity information.
And a sending module 42, configured to send the red packet identifier and the red packet activation prompt information corresponding to the identity identifier type.
And the sending module 42 is further configured to send the red envelope with the amount corresponding to the red envelope identifier to the user account if an operation result that the user executes the activation operation according to the red envelope activation prompt information is received.
Optionally, the red packet identifier includes: the new person red envelope identification and the sharing red envelope identification.
Optionally, the sending module 42 is configured to send red packet activation prompting information for guiding the user to register and a red packet identifier displaying a red packet amount to the new user if the identity type is the new user.
Optionally, the sending module 42 is further configured to obtain the user account if an operation result of the new user performing the registration operation is received; sending the red packet with the value equivalent to the amount of the red packet to the user account; and sending the sharing red packet identification to the new user.
Optionally, the sending module 42 is configured to send red packet activation prompt information for guiding the old user to share the registration link and a red packet identifier displaying the amount of the red packet to the old user if the identity type is the old user.
Optionally, the sending module 42 is further configured to send a red envelope not greater than the red envelope amount to the user account of the old user if an operation result of the old user sharing registration link operation is received.
Optionally, the sending module 42 is further configured to send a red envelope not greater than the red envelope amount to the user account of the old user if an operation result that the new invited user performs a registration operation based on the sharing registration link is received.
Optionally, the sending module 42 is further configured to send a first red envelope in the red envelope amount to the user account of the old user if an operation result of the old user sharing registration link operation is received;
if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending a second bonus packet in the bonus packet amount to the user account of the old user; wherein the total amount of the first red packet and the second red packet is equal to the red packet amount.
Based on the embodiment, user identity information is obtained, an identity identification type corresponding to the user identity information is determined, a red packet identification and red packet activation prompt information corresponding to the identity identification type are sent, and if an operation result that a user executes activation operation according to the red packet activation prompt information is received, a red packet with the amount corresponding to the red packet identification is sent to a user account. Through the scheme, the potential users can be attracted, successfully guided to be real users, and discovered by the aid of the potential users and/or the real users, so that the popularization effect and the popularization success rate are improved.
In a possible design, the structure of the data processing apparatus shown in fig. 4 may be implemented as an electronic device, and as shown in fig. 5, the electronic device corresponding to the data processing apparatus provided in the embodiment shown in fig. 4 may include: a processor 51, a memory 52, wherein the memory 52 is used for storing one or more computer instructions, and when the one or more computer instructions are executed by the processor 51, the steps performed by the server in the foregoing embodiments are implemented.
Optionally, the electronic device may further include a communication interface 53 for communicating with other devices.
In addition, an embodiment of the present invention provides a computer storage medium for storing a computer program, where the computer program enables a client to implement the data processing method in the embodiment shown in fig. 1 when the computer program is executed.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by adding a necessary general hardware platform, and of course, can also be implemented by a combination of hardware and software. With this understanding in mind, the above-described aspects and portions of the present technology which contribute substantially or in part to the prior art may be embodied in the form of a computer program product, which may be embodied on one or more computer-usable storage media having computer-usable program code embodied therein, including without limitation disk storage, CD-ROM, optical storage, and the like.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable resource updating apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable resource updating apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable resource updating apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable resource updating apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A data processing method is applied to a server side, and the method comprises the following steps:
acquiring user identity information and determining an identity type corresponding to the user identity information;
sending a red packet identifier and red packet activation prompt information corresponding to the identity identifier type;
and if receiving an operation result that the user executes the activation operation according to the red packet activation prompt information, sending the red packet with the amount corresponding to the red packet identification to the user account.
2. The method of claim 1, wherein the red packet identification comprises: the new person red envelope identification and the sharing red envelope identification.
3. The method according to claim 2, wherein the sending the red packet identifier and the red packet activation prompt message corresponding to the identity identifier type comprises:
and if the identity identification type is a new user, sending red packet activation prompt information for guiding the user to register and displaying the red packet identification with the red packet amount to the new user.
4. The method according to claim 3, wherein the sending the red envelope with the amount corresponding to the red envelope identifier to the user account if receiving an operation result of the user performing the activation operation according to the red envelope activation prompt information comprises:
if an operation result of the new user executing the registration operation is received, acquiring the user account;
sending the red packet with the value equivalent to the amount of the red packet to the user account;
and sending the sharing red packet identification to the new user.
5. The method according to claim 2 or 4, wherein the sending the red packet identifier and the red packet activation prompt message corresponding to the identity identifier type comprises:
and if the identity identification type is an old user, sending red packet activation prompt information for guiding the old user to share a registration link and displaying a red packet identification with the red packet amount to the old user.
6. The method according to claim 5, wherein the sending the red envelope with the amount corresponding to the red envelope identifier to the user account if receiving an operation result of the user performing the activation operation according to the red envelope activation prompt information comprises:
and if an operation result of sharing the registration link operation by the old user is received, sending the red envelope with the amount not larger than the red envelope amount to the user account of the old user.
7. The method according to claim 5, wherein the sending the red envelope with the amount corresponding to the red envelope identifier to the user account if receiving an operation result of the user performing the activation operation according to the red envelope activation prompt information comprises:
and if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending the red envelope with the amount not larger than the red envelope amount to the user account of the old user.
8. The method according to claim 5, wherein the sending the red envelope with the amount corresponding to the red envelope identifier to the user account if receiving an operation result of the user performing the activation operation according to the red envelope activation prompt information comprises:
if an operation result of sharing a registration link operation by the old user is received, sending a first red envelope in the red envelope amount to a user account of the old user;
if an operation result that the newly invited user executes the registration operation based on the sharing registration link is received, sending a second bonus packet in the bonus packet amount to the user account of the old user; wherein the total amount of the first red packet and the second red packet is equal to the red packet amount.
9. An electronic device, comprising: a processor, a memory for storing one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the data processing method of any of claims 1 to 8.
10. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by one or more processors, causes the one or more processors to perform acts comprising:
acquiring user identity information and determining an identity type corresponding to the user identity information;
sending a red packet identifier and red packet activation prompt information corresponding to the identity identifier type;
and if receiving an operation result that the user executes the activation operation according to the red packet activation prompt information, sending the red packet with the amount corresponding to the red packet identification to the user account.
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