CN112070544A - Online popularization method and system - Google Patents
Online popularization method and system Download PDFInfo
- Publication number
- CN112070544A CN112070544A CN202010944893.0A CN202010944893A CN112070544A CN 112070544 A CN112070544 A CN 112070544A CN 202010944893 A CN202010944893 A CN 202010944893A CN 112070544 A CN112070544 A CN 112070544A
- Authority
- CN
- China
- Prior art keywords
- information
- user
- platform
- promotion
- commodity
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0282—Rating or review of business operators or products
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Marketing (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to an online popularization method and system. The method comprises the following steps: receiving commodity information to be issued by a merchant through a platform, and issuing the commodity information; the platform receives the purchase information of the first user to the commodity and completes the purchase process; after receiving consumption records of a first user, user comment information and/or picture information uploaded to the platform by the first user, the platform integrates with commodity information to generate promotion information and displays the promotion information on homepages of user platforms of registered platforms; the platform receives purchase information generated by other users through the path of the promotion information, and records and identifies the purchase information in other users; and the platform determines sales data guided by the promotion information of the first user according to the record and the identification, and issues reward information to a platform account of the first user. The promotion method provided by the invention not only can increase the online exposure rate of the commodities and stores, but also can increase the commodity purchase rate of the physical stores to a certain extent.
Description
Technical Field
The embodiment of the invention relates to the technical field of online product popularization, in particular to an online popularization method and system.
Background
At present, the traditional entity store and the high-speed electronic commerce form practical competition, the entity store faces the impact of online shopping, the profit is reduced, the sales volume is reduced, and the pressure is increased.
Generally, offline physical stores adopt the forms of manually issuing coupons (such as flyers) and the like to increase the exposure rate of storefronts and improve the purchase consumption rate of consumers. However, this method consumes a lot of manpower and material resources, and has poor effect. Therefore, many entity shops attract customers by adopting a mode of issuing online coupons, but the marketing market of the coupons is still in a market cultivation stage at present, a consumer is difficult to obtain the online coupons, the consumer has low understanding degree on electronic coupon products and low trust sense, so the utilization rate is low, the conventional electronic coupon popularization mode only introduces products of a certain merchant, and the convenience for selecting and comparing the products is difficult to provide for the consumer, so the shopping experience of people is reduced to a certain extent, and the joy of offline entity economy is not facilitated.
Accordingly, there is a need to ameliorate one or more of the problems with the related art solutions described above.
It is noted that this section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
Disclosure of Invention
An object of embodiments of the present invention is to provide an online promotion method, apparatus and system, which overcome one or more of the problems due to limitations and disadvantages of the related art, at least to a certain extent.
According to a first aspect of the embodiments of the present invention, an online popularization method is provided, which includes:
receiving commodity information to be issued by a merchant through a platform, and issuing the commodity information;
step two, the platform receives the purchase information of the first user to the commodity and completes the purchase process;
step three, after receiving the consumption record of the first user and the user comment information and/or the picture information uploaded to the platform by the first user, the platform integrates with the commodity information to generate promotion information and display the promotion information on the homepages of all user platforms of the registered platform;
step four, the platform receives purchase information generated by other users through the path of the promotion information, and records and identifies the purchase information in other users;
step five, the platform determines sales data guided by the promotion information of the first user according to the record and the identification, and issues reward information to a platform account of the first user;
the reward information is generated according to preset reward information input by a platform receiving merchant;
step six, after receiving the consumption record of a second user and user comment information and/or picture information uploaded to the platform by the second user, the platform integrates commodity information purchased by the second user to generate promotion information and displays the promotion information on the homepages of all user platforms registered on the platform; and repeating the fourth step and the fifth step to realize the repeated popularization and sale of the commodities.
In an embodiment of the invention, the platform judges the validity of the first user in forwarding the promotion information to the social tool, and if the validity is reached, the platform account of the first user is issued with the reward information.
In an embodiment of the present invention, the platform includes a game module, and the platform can send benefit information to a plurality of users who win the game according to the feedback of the game module.
In one embodiment of the invention, the platform sends the virtual coin purchasing information to the user according to the user purchasing request, receives the use information of the user for purchasing the commodity by using the virtual coin, and receives the transfer information of the user for transferring the virtual coin to other users; and/or the promotion information comprises membership card information and coupon information, and the promotion information also comprises attached promotion information.
In one embodiment of the invention, the platform receives the information of the user recharging currency, converts the recharging currency into a corresponding value-preserving product according to a user selection instruction, and stores the corresponding value-preserving product, and the amount of the recharging currency changes correspondingly along with the change of the market value of the value-preserving product; and/or the platform converts the recharged money into the electronic money unique to the platform according to the user selection instruction and stores the electronic money so that the user can carry out subsequent transaction or give away.
In an embodiment of the present invention, the accompanying promotion information includes:
commodity coupon information of the promotion information related industry;
the platform screens out commodity coupon information near the location according to the positioning;
and analyzing the obtained commodity coupon information according to the consumption habits of the users of the registered platform.
According to a second aspect of the embodiments of the present invention, there is provided an online popularization system, including:
the platform module is used for receiving commodity information to be issued by a merchant and issuing the commodity information; the system comprises a receiving module, a processing module and a display module, wherein the receiving module is used for receiving the purchasing information of a first user to a commodity and completing a purchasing process; the system comprises a platform, a first user and a second user, wherein the platform is used for receiving consumption records of the first user, user comment information and/or picture information uploaded to the platform by the first user, integrating the consumption records with commodity information to generate promotion information and displaying the promotion information on homepages of user platforms of registered platforms; the system is used for receiving purchase information generated by other users through the path of the promotion information, and recording and identifying the purchase information in the other users; the system comprises a database, a user interface, a platform account and a user interface, wherein the database is used for storing promotion information of a first user;
the merchant module is used for sending the commodity to the platform, and the merchant can forward and share the commodity information so as to realize multiple promotion and sale of the commodity;
the user module is used for obtaining the commodity information promoted by the platform and purchasing the commodity; and inputting comment information and/or uploading picture information in the platform to generate promotion information through the platform so as to forward and share the promotion information.
In one embodiment of the invention, the money value storage module is used for receiving the information of the user recharging money, converting the recharging money into corresponding value-preserving products according to the user selection instruction, and storing the corresponding value-preserving products, wherein the amount of the recharging money changes correspondingly along with the change of the market value of the value-preserving products; and/or, the rechargeable currency is converted into electronic currency unique to the platform according to the user selection instruction and stored so as to facilitate subsequent transaction or presentation of the user.
According to a third aspect of embodiments of the present invention, there is provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the steps of the online promotion method of the above-described embodiments.
According to a fourth aspect of embodiments of the present invention, there is provided an electronic apparatus, including:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the steps of the online promotion method of the above-described embodiments via execution of executable instructions.
The technical scheme provided by the embodiment of the invention can have the following beneficial effects:
in the embodiment of the invention, according to the online promotion method and the online promotion system, the received user comment information and picture information are integrated with commodity information through the platform to generate promotion information to be displayed on the homepages of the user platforms, and the platform receives purchase information generated by other users through promotion information paths to issue rewards to the account numbers of the user platforms so as to encourage the users to continuously forward and share the commodity promotion information, so that the exposure rates of commodities and shops are increased through the promotion mode, the commodity purchase rate of entity shops can be increased to a certain extent, and the trust and understanding of consumers on the promoted commodities can be increased to a certain extent.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.
FIG. 1 shows a flow chart of an online promotion method in an exemplary embodiment of the invention;
FIG. 2 shows a flow chart of an online promotion method in an exemplary embodiment of the invention;
FIG. 3 shows a flow chart of an online promotion method in an exemplary embodiment of the invention;
FIG. 4 shows a flow chart of an online promotion method in an exemplary further embodiment of the invention;
FIG. 5 shows a block diagram of an online promotion system in an exemplary embodiment of the invention;
FIG. 6 shows a block diagram of an online promotion system in an exemplary embodiment of the invention;
FIG. 7 shows a block diagram of an online promotion system in an exemplary embodiment of the invention;
FIG. 8 illustrates a program product diagram in an exemplary embodiment of the invention;
fig. 9 shows a schematic diagram of an electronic device in an exemplary embodiment of the invention.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Furthermore, the drawings are merely schematic illustrations of embodiments of the invention, which are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities.
The exemplary embodiment first provides an online promotion method. Referring to fig. 1, the method may include:
receiving commodity information to be issued by a merchant through a platform, and issuing the commodity information;
step two, the platform receives the purchase information of the first user to the commodity and completes the purchase process;
step three, after receiving the consumption record of the first user and the user comment information and/or the picture information uploaded to the platform by the first user, the platform integrates with the commodity information to generate promotion information and display the promotion information on the homepages of all user platforms of the registered platform;
step four, the platform receives purchase information generated by other users through the path of the promotion information, and records and identifies the purchase information in other users;
step five, the platform determines sales data guided by the promotion information of the first user according to the record and the identification, and issues reward information to a platform account of the first user;
the reward information is generated according to preset reward information input by a platform receiving merchant;
step six, after receiving the consumption record of a second user and user comment information and/or picture information uploaded to the platform by the second user, the platform integrates commodity information purchased by the second user to generate promotion information and displays the promotion information on the homepages of all user platforms registered on the platform; and repeating the fourth step and the fifth step to realize the repeated popularization and sale of the commodities.
According to the online promotion method, the received user comment information and picture information are integrated with commodity information through the platform, promotion information is generated and displayed on homepages of all user platforms, the platform receives purchase information generated by other users through promotion information paths to provide rewards for user platform accounts, users are encouraged to continue forwarding and sharing the commodity promotion information, exposure rates of commodities and shops are increased through the promotion mode, commodity purchase rates of entity shops can be increased to a certain degree, and the trust sense and the understanding degree of consumers on the promoted commodities can be increased to a certain degree.
Next, each part of the above-described on-line generalization method in the present exemplary embodiment will be described in more detail with reference to fig. 1 to 7.
In the first step, the commodity information to be issued by the merchant is received through the platform, and the commodity information is issued.
For example, an off-line or on-line merchant may upload in-store merchandise information, such as coupon information or membership card information, to the platform, and the platform may publish the information after receiving the merchandise information published by the merchant, so as to perform initial promotion of the merchandise.
In the second step, the platform receives the purchase information of the first user to the commodity and completes the purchase process.
For example, the user may obtain, on the platform, the commodity information promoted by the platform through the mobile phone APP, where the commodity information may be a coupon in a merchant store, such as a coupon of a physical store merchant like a hotel, a video game city, a nail shop, a cake shop, but is not limited thereto, the user obtains the commodity through payment after selecting the commodity, so as to use the coupon to deduct certain cash when arriving at the store for consumption, or discount on the basis of the original price, and after the user purchases the commodity, the platform receives the purchase information of the commodity by the user, so as to complete the purchase process of the user.
In the third step, the platform receives the consumption record of the first user, the user comment information and/or the picture information uploaded to the platform by the first user, integrates the consumption record with the commodity information to generate promotion information, and displays the promotion information on the homepages of the user platforms of the registered platform.
For example, after the user has purchased the commodity, the platform will automatically generate information about the commodity that the user has purchased, where the information may include names of merchants in the physical store, example pictures, addresses, contact information, preference information, and the like, and the information may be specifically adjusted according to the research of the user, which is not limited herein. After the user experiences or uses the commodity, the platform can operate in the platform to make the platform display the commodity information, the display can be in an editable mode, the user can perform self-defined adjustment on the commodity information automatically generated by the platform, for example, in order to make the user attract other users after forwarding and sharing the commodity information, the user can process the generated commodity information, for example, adding popularization phrases which can describe own experience or use experience or increase pictures in the experience or use process, when the platform receives the consumption record of the user and comment information input by the user or picture information uploaded by the user, the information and the commodity information are integrated to generate popularization information, the popularization information can be a group of pictures or video popularization information, but is not limited to the group of picture or video popularization information, the platform displays the popularization information on the homepage of each user registered with the platform, to increase the probability that other users will see the merchant merchandise information.
In addition, the platform can generate a link for the user to forward and share the promotion information, for example, the user can share the link with friends through a social tool, when the friends see the promotion information, due to the fact that the use evaluation of the commodity information by the user is increased, the understanding degree of other users on the commodity can be increased to a certain degree, the trust feeling of the commodity is improved, and therefore the shopping and consumption desire of the consumer is increased.
In step four, the platform receives purchase information generated by other users through the path of the promotion information, and records and identifies the purchase information in other users.
Illustratively, when other users enter the promotion information through a platform or a forwarded link and buy the commodities in the promotion information, the platform records and identifies purchase information generated by the other users through the promotion information path; when other users click to enter the promotion information browsing through the platform or the forwarded link, the platform can also record and identify browsing information generated when other users use the promotion information path.
In the fifth step, the platform determines sales data guided by the promotion information of the first user according to the record and the identification, and issues reward information to a platform account of the first user; the reward information is generated according to preset reward information input by a platform receiving merchant.
For example, the platform determines sales data guided by the promotion information issued by the first user by recording and identifying purchase information or browsing information generated by other users through the promotion information path, and issues a reward into the platform account of the first user according to preset reward information input by a merchant, where the reward may be specifically cash return to the first user account, and a specific cash return ratio is set by the merchant, for example, if the platform records and identifies that the purchase information generated by other users through the promotion information is purchase information, 20% of funds used by the first user to purchase the commodity are returned into the first user account; if the browsing information is generated by the platform through recording and identifying other users through the promotion information, 1% of the fund used by the first user for purchasing the commodity is returned to the first user account, and the browsing information can be set according to the actual commodity price and the commodity promotion difficulty level without specific limitation. And returning cash to the first user account by the platform according to the purchase information or the browsing information until the amount of the returned cash covers the amount of the commodity purchased by the user.
In the sixth step, after receiving the consumption record of the second user and the user comment information and/or the picture information uploaded to the platform by the second user, the platform integrates with the commodity information purchased by the second user to generate promotion information and displays the promotion information on the homepages of the user platforms registered with the platform; and repeating the fourth step and the fifth step to realize the repeated popularization and sale of the commodities.
For example, the platform repeats the operations of the first user as described in the above embodiments for the other users who purchase the product through the sharing or linking of the first user on the platform homepage, so as to implement multiple promotion and sale of the product.
In one embodiment, the platform determines the effectiveness of the first user in forwarding the promotional information to the social tool, and if so, issues reward information to the platform account of the first user.
For example, the platform can record and identify a promotion information path of the first user, when the first user forwards promotion information to the social tool to obtain rewards issued by the platform, the platform will determine whether the forwarding is valid or not through the promotion information path, for example, the user forwards the generated promotion information to the friend group a through the platform, the platform will send cash of a certain proportion to the platform account of the user, if the user forwards the promotion information to the friend group a for the second time or multiple times, the platform will automatically determine that the forwarding is invalid, and the user will not get corresponding rewards, so as to indirectly ensure that the promotion information enters the sight of more users.
In one embodiment, a gaming cartridge is included in the platform and the platform is capable of sending benefit information to a plurality of users who win the game based on feedback from the gaming cartridge.
Specifically, in the early promotion process of the platform or the process of inviting a new user to register, the user can share and forward the mini-game set in the platform to a plurality of friends, invite the friends to participate in the game together, and play the game together by the friends, if the game wins, the platform will issue benefits such as coupons, membership cards or virtual coins in the following to each participating user, and the more friends are invited, the more users participate in the game, the larger the reward issued by the platform is, the better promotion of the platform can be performed by the method, so that the users registering the platform are increased, and a foundation is provided for the benefit of a subsequent promotion merchant through shopping; the promotion mode can also be used for promoting products in shops, a user can forward and share a mini game arranged in a merchant shop to invite a plurality of friends to win the game, the friends can obtain coupons or membership cards related to the shop, so that the participation sense of the user is increased, and through the ten-to-ten hundred-to-hundred promotion mode, not only can the commodities of the off-line merchant be known by more consumers, but also the purchase rate of the commodities of the merchant is improved, and the purchase rate of the commodities on the line can be instantly converted into the purchase rate of the consumers for entering the shop.
In one embodiment, the platform sends the virtual coin purchasing information to the user according to the user purchasing request, receives the use information of the user for purchasing goods by using the virtual coin, and receives transfer information of the user for transferring the virtual coin to other users.
Specifically, the virtual coin can be obtained by a cash recharging manner in the platform, and the virtual coin is converted and stored in the platform in a cash manner in a certain proportion, and can be used for directly purchasing goods with a special benefit or for giving away, without limitation, and the goods with the special benefit purchased through the virtual coin is more favorable than the goods purchased directly through cash, for example, 1 virtual coin corresponds to a face value of 10 yuan RMB, a user obtains 3 virtual coins through a mini game manner or a giving away manner, namely, the user obtains 30 yuan RMB, and the user can purchase 33 yuan of coffee by directly deducting 3 virtual coins, namely, the user finally purchases 3 yuan of coffee through payment; or the user can make the 3 virtual coins to be withheld for different consumption, for example, 2 virtual coins are withheld to be made into nail art, the rest can be bought cake coupons, etc., and the user can also flexibly use the virtual coins according to the actual demand without limitation. The virtual coin setting mode can potentially increase the consumption times of the user, increase the purchase desire of the user and indirectly increase the exposure of an offline merchant to a certain extent.
In addition, the virtual coin can be obtained in a cash recharging mode on the platform, the user can also invite a friend group to enter the mini-game mode, after the win of the game is obtained, all users participating in the game equally divide the virtual coin provided by the platform, the number of people participating in the mini-game is increased, the obtained virtual coin can be used for deducting the sum of products purchased by merchants, and the virtual coin can be directly used in the shops on line as cash in a certain proportion.
In one embodiment, the platform receives the information of the user recharging currency, converts the recharging currency into a corresponding value-keeping product according to a user selection instruction, and stores the corresponding value-keeping product, and the amount of the recharging currency changes correspondingly along with the change of the market value of the value-keeping product; and/or the platform converts the recharged money into the electronic money unique to the platform according to the user selection instruction and stores the electronic money so that the user can carry out subsequent transaction or give away.
For example, virtual coins purchased by a user in a platform in a cash recharging mode can be directly exchanged to equivalent gold corresponding to a market price and stored in the platform, the value of the virtual coins can change along with the value of the gold, the user can directly consume the virtual coins in income online, the virtual coins can also be correspondingly cash-raised, and the platform collects a certain proportion of gold storage cost. The user can also be associated with an offline gold store to exchange gold in the store for the corresponding grammage by virtual coins stored on the platform.
The user can also become a platform micro shareholder by charging a certain amount of money on the platform so as to enjoy the platform virtual coin in a certain time, and after the user becomes the platform micro shareholder, the user can directly obtain the commission of the merchant after purchasing the commodity on the platform without obtaining the commission in the modes of forwarding and the like; the micro shareholder can hold the virtual currency note and can price by oneself to trade as a commodity; the user can also purchase the premium product issued by the virtual currency funding purchasing platform, such as a house property, jewelry, calligraphy and painting, an antique and the like, if the purchase is successful, the title still belongs to the platform, but the user can enjoy the income brought by the premium product and has the priority for purchasing. The promotion mode can enable the user to have the functions of value storage, financing and consumption, and online and offline bidirectional advertisement promotion. In one embodiment, the promotion information includes membership card information and coupon information, and the promotion information further includes accompanying promotion information.
Specifically, in order to further increase the pleasure of the entity economy, the commodity information of more entity shops is popularized, and the popularization information not only comprises membership card information and coupon information, but also comprises attached popularization information. In one example, the collateral promotional information includes: commodity coupon information of the promotion information related industry; the platform screens out commodity coupon information near the location according to the positioning; and analyzing the obtained commodity coupon information according to the consumption habits of the users of the registered platform. Specifically, in order to increase the convenience of shopping for the user and further improve the shopping experience of the user, when the user sends the commodity promotion information, the platform adds the commodity information of some other shops on the original information to be promoted so as to increase the exposure of the physical shop, for example, after the user purchases a coupon of a coffee shop, the promotion information is published on the platform, and in the process of publishing through the platform, the platform places the coupon information of other coffee shops, beverage shops or dessert shops below the promotion information so as to increase the selectivity of the consumer, increase the exposure of the shops and advertise for other shops; or in the process that the promotion information is released through the platform, the platform attaches the commodity coupon information for positioning the nearby shop to the lower part of the promotion information; or, for a user using the terminal APP, the platform can obtain the ordinary consumption habit of the user according to the big data so as to attach the coupon information of the shop to a home page interface in the APP in time, so that the attention of the user to the shop is increased, and the exposure rate of the off-line entity shop is increased to a certain extent. The promotion information may include various ways of promoting the coupons of other stores, for example, the coupon information of the nearby stores is pushed to the user using the terminal APP, and the promotion information is not limited to the above-mentioned ways, and may be set according to actual research conditions.
According to the online promotion method, the received user comment information and picture information are integrated with commodity information through the platform, promotion information is generated and displayed on homepages of all user platforms, the platform receives purchase information generated by other users through promotion information paths to provide rewards for user platform accounts, users are encouraged to continue forwarding and sharing the commodity promotion information, exposure rates of commodities and shops are increased through the promotion mode, commodity purchase rates of entity shops can be increased to a certain degree, and the trust sense and the understanding degree of consumers on the promoted commodities can be increased to a certain degree.
The example embodiment also provides an online promotion system. The system comprises a platform module, a merchant module and a user module.
The platform module is used for receiving commodity information to be issued by a merchant and issuing the commodity information; the system comprises a receiving module, a processing module and a display module, wherein the receiving module is used for receiving the purchasing information of a first user to a commodity and completing a purchasing process; the system comprises a platform, a first user and a second user, wherein the platform is used for receiving consumption records of the first user, user comment information and/or picture information uploaded to the platform by the first user, integrating the consumption records with commodity information to generate promotion information and displaying the promotion information on homepages of user platforms of registered platforms; the system is used for receiving purchase information generated by other users through the path of the promotion information, and recording and identifying the purchase information in the other users; and the system is used for determining sales data guided by the promotion information of the first user according to the record and the identification and issuing reward information to the platform account of the first user.
The merchant module is used for sending the commodity to the platform, and the merchant can forward the sharing to commodity information to realize the multiple promotion and the sale of this commodity.
The user module acquires the commodity information promoted by the platform and purchases the commodity; and inputting comment information and/or uploading picture information in the platform to generate promotion information through the platform so as to forward and share the promotion information.
As shown in fig. 5-7, with respect to the system in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.
In one embodiment, as shown in fig. 6, the online promotion system further includes a money value storage module, configured to receive information of a user's money to be recharged, convert the recharged money into a corresponding value-keeping product according to a user selection instruction, and store the corresponding value-keeping product, where the amount of the recharged money changes correspondingly with the change of the market value of the value-keeping product; and/or, the rechargeable currency is converted into electronic currency unique to the platform according to the user selection instruction and stored so as to facilitate subsequent transaction or presentation of the user. The details can be understood from the above embodiments, and are not described herein.
In one embodiment, the platform module is configured to determine validity of the first user in forwarding the promotion information to the social tool, and if the validity is determined, issue reward information to a platform account of the first user.
In one embodiment, as shown in FIG. 7, a gaming cartridge is included in the platform module and the platform is capable of sending benefit information to a plurality of users who win the game based on feedback from the gaming cartridge.
In one embodiment, the platform module is used for sending virtual coin purchasing information to the user according to a user purchasing request, receiving the use information of the user for purchasing commodities by using the virtual coin, and receiving transfer information of the user for transferring the virtual coin to other users; and/or the promotion information comprises membership card information and coupon information, and the promotion information also comprises attached promotion information.
In one embodiment, the accompanying promotional information includes: commodity coupon information of the promotion information related industry; the platform screens out commodity coupon information near the location according to the positioning; and analyzing the obtained commodity coupon information according to the consumption habits of the users of the registered platform.
The platform module comprises an APP, an applet, a public number, a subscription number, an electronic billboard and a charging device screen. The platform can be APP, an applet, a public number, a subscription number, an electronic billboard and a charging device screen, but is not limited to the APP, for example, the platform is APP, after a user issues commodity promotion information on a home page of the APP, the platform, namely the back end of the APP, performs certain processing on the promotion information, the processing can include adding subsidiary promotion information related to the commodity information on the basis of original promotion information, and analyzing consumption habits and the like of the user through analysis of big data of the back end of the platform aiming at different users, information related to the commodity information is displayed on home pages of platforms of different users in a targeted manner, so that the attention of the users is attracted, and the benefit of commodity promotion of merchants is increased. This platform also can be electronic billboard, this electronic billboard can set up in a plurality of places of shopping square, after the user will promote the information and confirm, the platform will be sent this popularization information to the electronic billboard in this commodity trade company place shopping square, this popularization information will be noticed to the pedestrian of passing, not only increase the exposure of trade company's commodity information, and replaced the manual work through this kind of mode and sent the leaflet, the pedestrian also can promote the purchase of commodity through this electronic billboard, for example, can scan the little program code under the commodity popularization information on the billboard, the purchase of this commodity is accomplished to the entering little program, can show this commodity like the payment code of coupon in order to carry out corresponding deduction when the shop uses, but not limited to above-mentioned mode.
According to the online promotion method and the online promotion system, the received user comment information and picture information are integrated with commodity information through the platform, promotion information is generated and displayed on homepages of all user platforms, the platform receives purchase information generated by other users through promotion information paths to provide rewards for user platform accounts, users are encouraged to continuously forward and share the commodity promotion information, exposure rates of commodities and shops are increased through the promotion mode, commodity purchase rates of entity shops can be increased to a certain extent, and the trust sense and the understanding degree of consumers on the promoted commodities can be increased to a certain extent.
In an exemplary embodiment of the disclosure, a computer-readable storage medium is also provided, on which a computer program is stored, which when executed by, for example, a processor, may implement the steps of the online promotion method in any one of the above-mentioned embodiments. In some possible embodiments, the various aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above-mentioned online promotional method section of this specification, when the program product is run on the terminal device.
Referring to fig. 8, a program product 300 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In an exemplary embodiment of the present disclosure, there is also provided an electronic device, which may include a processor, and a memory for storing executable instructions of the processor. Wherein the processor is configured to perform the steps of the online promotion method of any of the above embodiments via execution of executable instructions.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 600 according to this embodiment of the invention is described below with reference to fig. 9. The electronic device 600 shown in fig. 9 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 9, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one storage unit 620, a bus 630 that connects the various system components (including the storage unit 620 and the processing unit 610), a display unit 640, and the like.
Wherein the storage unit stores program code which can be executed by the processing unit 610 such that the processing unit 610 performs the steps according to various exemplary embodiments of the present invention as described in the above-mentioned online extension method section of the present specification. For example, processing unit 610 may perform the steps as shown in fig. 1.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)6201 and/or a cache memory unit 6202, and may further include a read-only memory unit (ROM) 6203.
The memory unit 620 may also include a program/utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above-mentioned online popularization method according to the embodiments of the present disclosure.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
Claims (10)
1. An online promotion method, the method comprising:
receiving commodity information to be issued by a merchant through a platform, and issuing the commodity information;
step two, the platform receives the purchase information of the first user to the commodity and completes the purchase process;
step three, after receiving the consumption record of the first user and the user comment information and/or the picture information uploaded to the platform by the first user, the platform integrates with the commodity information to generate promotion information and display the promotion information on the homepages of all user platforms of the registered platform;
step four, the platform receives purchase information generated by other users through the path of the promotion information, and records and identifies the purchase information in other users;
step five, the platform determines sales data guided by the promotion information of the first user according to the record and the identification, and issues reward information to a platform account of the first user;
the reward information is generated according to preset reward information input by a platform receiving merchant;
step six, after receiving the consumption record of a second user and user comment information and/or picture information uploaded to the platform by the second user, the platform integrates commodity information purchased by the second user to generate promotion information and displays the promotion information on the homepages of all user platforms registered on the platform; and repeating the fourth step and the fifth step to realize the repeated popularization and sale of the commodities.
2. The online promotion method according to claim 1, wherein the platform determines the effectiveness of the first user in forwarding the promotion information to the social tool, and if the effectiveness is achieved, the platform account of the first user is issued with reward information.
3. An online promotion method according to claim 1 wherein the platform includes a gaming cartridge and the platform is capable of sending benefit information to a plurality of users who win the game based on feedback from the gaming cartridge.
4. The online promotion method according to claim 1, characterized in that the platform sends the virtual coin purchase information to the user according to the user purchase request, receives the use information of the user for purchasing goods using the virtual coin, and receives the transfer information of the user for transferring the virtual coin to other users; and/or the promotion information comprises membership card information and coupon information, and the promotion information also comprises attached promotion information.
5. The online promotion method according to claim 1, characterized in that, the platform receives the information of user's recharge money, and converts the recharge money into corresponding value-keeping product according to the user's selection instruction, and stores it, and the amount of the recharge money changes correspondingly with the change of the market value of the value-keeping product; and/or the platform converts the recharged money into the electronic money unique to the platform according to the user selection instruction and stores the electronic money so that the user can carry out subsequent transaction or give away.
6. The online promotion method according to claim 5, wherein the accompanying promotion information includes:
commodity coupon information of the promotion information related industry;
the platform screens out commodity coupon information near the location according to the positioning;
and analyzing the obtained commodity coupon information according to the consumption habits of the users of the registered platform.
7. An online promotion system, the system comprising:
the platform module is used for receiving commodity information to be issued by a merchant and issuing the commodity information; the system comprises a receiving module, a processing module and a display module, wherein the receiving module is used for receiving the purchasing information of a first user to a commodity and completing a purchasing process; the system comprises a platform, a first user and a second user, wherein the platform is used for receiving consumption records of the first user, user comment information and/or picture information uploaded to the platform by the first user, integrating the consumption records with commodity information to generate promotion information and displaying the promotion information on homepages of user platforms of registered platforms; the system is used for receiving purchase information generated by other users through the path of the promotion information, and recording and identifying the purchase information in the other users; the system comprises a database, a user interface, a platform account and a user interface, wherein the database is used for storing promotion information of a first user;
the merchant module is used for sending the commodity to the platform, and the merchant can forward and share the commodity information so as to realize multiple promotion and sale of the commodity;
the user module is used for obtaining the commodity information promoted by the platform and purchasing the commodity; and inputting comment information and/or uploading picture information in the platform to generate promotion information through the platform so as to forward and share the promotion information.
8. The online promotion system according to claim 7, characterized in that the money value storage module is used for receiving the information of the user's recharge money, converting the recharge money into corresponding value-keeping products according to the user's selection instruction, and storing the corresponding value-keeping products, and the amount of the recharge money changes correspondingly with the change of the market value of the value-keeping products; and/or, the rechargeable currency is converted into electronic currency unique to the platform according to the user selection instruction and stored so as to facilitate subsequent transaction or presentation of the user.
9. A computer-readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, carries out the steps of the online promotional method according to any one of claims 1 to 6.
10. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the steps of the online promotional method of any of claims 1 to 6 via execution of the executable instructions.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010944893.0A CN112070544A (en) | 2020-09-10 | 2020-09-10 | Online popularization method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010944893.0A CN112070544A (en) | 2020-09-10 | 2020-09-10 | Online popularization method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN112070544A true CN112070544A (en) | 2020-12-11 |
Family
ID=73663340
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010944893.0A Pending CN112070544A (en) | 2020-09-10 | 2020-09-10 | Online popularization method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112070544A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112950281A (en) * | 2021-03-23 | 2021-06-11 | 函谷数巢品牌管理(广州)有限公司 | Block chain-based event handling method and device |
| CN113344608A (en) * | 2021-05-08 | 2021-09-03 | 浙江普博商务咨询有限公司 | Advertisement information promotion platform and method based on incentive mechanism |
| CN113435943A (en) * | 2021-03-08 | 2021-09-24 | 支付宝(杭州)信息技术有限公司 | Rights and interests processing method and device based on block chain |
| CN113592404A (en) * | 2021-08-02 | 2021-11-02 | 北京京东振世信息技术有限公司 | Interaction method and device in express service platform |
Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103246988A (en) * | 2013-05-04 | 2013-08-14 | 丁国成 | Network game method, device and system based on real life |
| WO2013134425A1 (en) * | 2012-03-07 | 2013-09-12 | Visa International Service Association | Distributing coupons and processing coupon reimbursement requests over mobile communication networks |
| CN104966220A (en) * | 2015-07-23 | 2015-10-07 | 北京按钮云商科技有限公司 | Commodity information push and user habit analysis method and system |
| CN106651496A (en) * | 2016-09-21 | 2017-05-10 | 唐艳春 | Video social network shopping platform |
| WO2018018551A1 (en) * | 2016-07-28 | 2018-02-01 | 孙秋实 | Online commodity ordering method and online shopping system |
| CN107909407A (en) * | 2017-11-24 | 2018-04-13 | 王景春 | A kind of distribution technology of new record popularization relation |
| CN109360024A (en) * | 2018-10-24 | 2019-02-19 | 北京汇银丰网络技术有限公司 | A kind of merchandise information processing method and social shopping platform based on social activity |
| CN109816415A (en) * | 2017-12-08 | 2019-05-28 | 纳智源科技（唐山）有限责任公司 | Advertisement pushing rebate system and method |
| CN110348875A (en) * | 2019-05-28 | 2019-10-18 | 成都美美臣科技有限公司 | A kind of method that marketing increase purchase power is recommended in e-commerce website creation |
| CN110738525A (en) * | 2019-10-16 | 2020-01-31 | 李栋 | merchant positioning-based advertisement and promotion method and system |
-
2020
- 2020-09-10 CN CN202010944893.0A patent/CN112070544A/en active Pending
Patent Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013134425A1 (en) * | 2012-03-07 | 2013-09-12 | Visa International Service Association | Distributing coupons and processing coupon reimbursement requests over mobile communication networks |
| CN103246988A (en) * | 2013-05-04 | 2013-08-14 | 丁国成 | Network game method, device and system based on real life |
| CN104966220A (en) * | 2015-07-23 | 2015-10-07 | 北京按钮云商科技有限公司 | Commodity information push and user habit analysis method and system |
| WO2018018551A1 (en) * | 2016-07-28 | 2018-02-01 | 孙秋实 | Online commodity ordering method and online shopping system |
| CN106651496A (en) * | 2016-09-21 | 2017-05-10 | 唐艳春 | Video social network shopping platform |
| CN107909407A (en) * | 2017-11-24 | 2018-04-13 | 王景春 | A kind of distribution technology of new record popularization relation |
| CN109816415A (en) * | 2017-12-08 | 2019-05-28 | 纳智源科技（唐山）有限责任公司 | Advertisement pushing rebate system and method |
| CN109360024A (en) * | 2018-10-24 | 2019-02-19 | 北京汇银丰网络技术有限公司 | A kind of merchandise information processing method and social shopping platform based on social activity |
| CN110348875A (en) * | 2019-05-28 | 2019-10-18 | 成都美美臣科技有限公司 | A kind of method that marketing increase purchase power is recommended in e-commerce website creation |
| CN110738525A (en) * | 2019-10-16 | 2020-01-31 | 李栋 | merchant positioning-based advertisement and promotion method and system |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113435943A (en) * | 2021-03-08 | 2021-09-24 | 支付宝(杭州)信息技术有限公司 | Rights and interests processing method and device based on block chain |
| CN112950281A (en) * | 2021-03-23 | 2021-06-11 | 函谷数巢品牌管理(广州)有限公司 | Block chain-based event handling method and device |
| CN113344608A (en) * | 2021-05-08 | 2021-09-03 | 浙江普博商务咨询有限公司 | Advertisement information promotion platform and method based on incentive mechanism |
| CN113592404A (en) * | 2021-08-02 | 2021-11-02 | 北京京东振世信息技术有限公司 | Interaction method and device in express service platform |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10354250B2 (en) | Merchant configured advertised incentives funded through statement credits | |
| US11195199B2 (en) | System and method for enhanced commerce | |
| US8768834B2 (en) | Digital exchange and mobile wallet for digital currency | |
| CN112070544A (en) | Online popularization method and system | |
| US20140012647A1 (en) | Apparatus, methods, and articles of manufacture for virtual currency transactions | |
| US20130103481A1 (en) | Systems and methods for campaign offers and rewards with offer serving engine based on digitized receipt data | |
| US20140039990A1 (en) | Universal transaction associating identifier | |
| US20130041733A1 (en) | System, method, and computer program product for tip sharing using social networking | |
| US20170076262A1 (en) | Systems and methods for digital multimedia capture using haptic control, cloud voice changer, protecting digital multimedia privacy, and advertising and sell products or services via cloud gaming environments | |
| US20170140411A1 (en) | Systems and methods for providing loyalty awards of stock | |
| US20120215615A1 (en) | Conditional Partial Refund Based on Units Sold | |
| US20150066613A1 (en) | Internet-based platform and mobile web-based platform combining online and offline gaming, advertising, mobile and wearable digital currency tokens, and commerce providing free games, free products, and free services free of interchange fees | |
| US20120203608A1 (en) | Systems and methods for providing loyalty awards of stock | |
| US20140372188A1 (en) | Looped incentive commerce system | |
| JP2013084151A (en) | Cross selling promotion system and cross selling promotion method | |
| US20190347644A1 (en) | Mobile Device Enablement of Universal Prepaid Cards | |
| KR20090001595A (en) | Method of managing a shopping mall site | |
| KR20200055998A (en) | System and method for processing transaction of electronic cash | |
| TWM586400U (en) | Consumer sharing system | |
| CN111489153A (en) | Payment discount information management system and method thereof | |
| JP6883900B2 (en) | Information processing equipment, information processing methods and programs | |
| KR20150027782A (en) | A open market platform for sharing | |
| WO2012138413A2 (en) | Systems and methods for providing loyalty awards of stock | |
| KR101082069B1 (en) | Business method and system for encouraging social commerce using settlement information of client through settlement service server when buying items discounted by group purchase | |
| TW202016835A (en) | Reward information management system and method for payment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |