CN111985901A - Marketing product configuration method, device, equipment and storage medium in telecommunication industry - Google Patents
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Abstract
The invention relates to a marketing product configuration method in the telecommunication industry, which comprises the steps of obtaining a marketing product to be configured and a configured marketing product of a user, and generating a feature label of the configured marketing product and a feature label of the marketing product to be configured; the marketing product to be configured is divided into a first marketing product set by using a pre-constructed classification model, and the configured marketing product is divided into a second marketing product set by using the classification model; and determining whether the marketing product to be configured is configured according to the first marketing product set, the second marketing product set, the characteristic label of the marketing product to be configured and the characteristic label of the configured marketing product. The invention can automatically judge whether the marketing activities in the telecommunication industry are matched with the users, reduces the situation of configuration errors in manual matching, improves the working efficiency of workers and improves the experience of the users. The invention also relates to a marketing product configuration device, equipment and a storage medium in the telecommunication industry.
Description
Technical Field
The invention relates to the field of telecommunication industry, in particular to a marketing product configuration method, a marketing product configuration device, marketing product configuration equipment and a marketing product storage medium in the telecommunication industry.
Background
As the telecommunications industry has developed, a variety of marketing campaigns have emerged, and the relationships between marketing campaigns have become increasingly complex. At present, the configuration of marketing activities in the telecommunication industry is complex, the configuration amount is large, and grouping and grading management is lacked. And the configuration is carried out manually, which is more complicated and unavoidable, and the workload is increased, thereby bringing great inconvenience to market planning personnel.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a marketing product configuration method, a marketing product configuration device, marketing product configuration equipment and a marketing product storage medium in the telecommunication industry aiming at the defects of the prior art.
The technical scheme for solving the technical problems is as follows:
a method of marketing product configuration for the telecommunications industry, the method comprising:
acquiring a marketing product to be configured and a configured marketing product of a user, and obtaining a feature tag of the configured marketing product and a feature tag of the marketing product to be configured according to the text of the marketing product to be configured and the text of the configured marketing product;
dividing the marketing product to be configured into a first marketing product set by using a pre-constructed classification model, and dividing the configured marketing product into a second marketing product set by using the classification model;
determining whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the characteristic label of the marketing product to be configured and the characteristic label of the configured marketing product.
The beneficial effects of the method scheme of the invention are as follows: the method comprises the steps of obtaining a marketing product to be configured and a configured marketing product of a user, and generating a feature tag of the configured marketing product and a feature tag of the marketing product to be configured; the method comprises the steps that marketing products to be configured are divided into a first marketing product set through a pre-constructed classification model, and the configured marketing products are divided into a second marketing product set through the classification model; and determining whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the characteristic label of the marketing product to be configured and the characteristic label of the configured marketing product. The method can automatically judge whether the marketing product is matched with the user in the telecommunication industry, and reduces the defect of insufficient matching accuracy caused by subjective factors when the marketing product is manually matched with the user.
On the basis of the technical scheme, the invention can be further improved as follows.
Further, the dividing the marketing product to be configured into a first marketing product set by using a pre-constructed classification model specifically includes:
inputting the characteristic label of the marketing product to be configured into the classification model to obtain a first class label of the marketing product;
dividing the marketing products to be configured into a first marketing product set corresponding to the first category label;
the classifying the configured marketing products into a second marketing product set by using the classification model specifically includes:
inputting the configured feature labels of the marketing products into the classification model to obtain second category labels of the marketing products;
and dividing the configured marketing products into a second marketing product set corresponding to the second category label.
The beneficial effect of adopting the further scheme is that: the classification models are used for respectively acquiring the category labels of the configured marketing products and the marketing products to be configured, and the marketing products classified by the configured marketing products and the marketing products to be configured are concentrated, so that the marketing products are automatically grouped and classified, and the problems of classification errors and the like easily caused by manual classification are reduced.
Further, the determining whether the marketing product to be configured is configured according to the first marketing product set, the second marketing product set, the feature tag of the marketing product to be configured, and the feature tag of the configured marketing product specifically includes the following steps:
determining whether the first set of marketing products and the second set of marketing products are the same;
if so, determining whether the marketing product to be configured is configured or not according to the configured characteristic label of the marketing product and the characteristic label of the marketing product to be configured;
otherwise, comparing the priority of the first marketing product set with the priority of the second marketing product set;
if the priority of the first marketing product set is smaller than that of the second marketing product set, determining whether to configure the marketing product to be configured according to the feature tag of the configured marketing product and the feature tag of the marketing product to be configured;
otherwise, the marketing product to be configured is not configured.
The beneficial effect of adopting the further scheme is that: and determining whether to configure the marketing product to be configured according to the comparison result of the priority of the first marketing product set and the priority of the second marketing product set, so that the management of grading and prioritizing of the marketing product is automatically realized, and the problem of wrong grading and classification easily caused by diversity and complexity of the marketing product when manual grading and classification management is carried out is greatly reduced.
Further, the determining whether to configure the marketing product to be configured according to the configured feature tag of the marketing product and the feature tag of the marketing product to be configured specifically includes the following steps:
judging whether the feature tag of the configured marketing product exists in the feature tags of the marketing product to be configured;
and if so, configuring the marketing product to be configured.
The beneficial effect of adopting the further scheme is that: and determining whether the marketing product to be configured is configured or not according to the configured characteristic label of the marketing product and the characteristic label of the marketing product to be configured, so that whether the marketing product to be configured is matched with the characteristics of the user or not is realized.
Further, the method further comprises: pre-constructing the classification model;
the construction process of the classification model comprises the following steps:
acquiring category labels of a plurality of marketing products;
determining whether a mutual exclusion condition is met among the category labels of the marketing products according to the marketing products;
if yes, dividing the category labels into different label sets;
according to the label set, different classification models are respectively constructed, wherein each class label corresponding to the classification model comprises: and the classification model corresponds to each class label provided by the label system.
Further, the determining whether the category labels of the marketing products satisfy a mutual exclusion condition according to the marketing products specifically includes:
calculating the similarity between different category labels in the category labels of the plurality of marketing products;
judging whether the similarity is smaller than a preset similarity threshold value or not;
and if so, the category labels are in a mutual exclusion relation.
Another technical solution of the present invention for solving the above technical problems is as follows:
a marketing products configuration apparatus for the telecommunications industry, the apparatus comprising:
the acquisition module is used for acquiring a marketing product to be configured and a configured marketing product of a user, and generating a feature tag of the configured marketing product and a feature tag of the marketing product to be configured according to the text of the marketing product to be configured and the text of the configured marketing product;
the classification module is used for dividing the marketing products to be configured into a first marketing product set by using a pre-constructed classification model and dividing the configured marketing products into a second marketing product set by using the classification model;
a configuration module, configured to determine whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the feature tag of the marketing product to be configured, and the feature tag of the configured marketing product.
The beneficial effects of the device scheme of the invention are as follows: the method comprises the steps that an acquisition module acquires a marketing product to be configured and a configured marketing product of a user, and generates a feature tag of the configured marketing product and a feature tag of the marketing product to be configured; the method comprises the steps that a classification module divides marketing products to be configured into a first marketing product set by using a pre-constructed classification model, and divides the configured marketing products into a second marketing product set by using the classification model; the configuration module determines whether the marketing product to be configured is configured according to the first marketing product set, the second marketing product set, the feature tag of the marketing product to be configured and the feature tag of the configured marketing product. The invention can automatically judge whether the marketing product is matched with the user in the telecommunication industry, and reduces the insufficient matching precision caused by subjective factors when the marketing product is manually matched with the user.
The present application also provides a computer-readable storage medium comprising instructions which, when run on a computer, cause the computer to perform the steps of the method for configuring a marketing product of the telecommunications industry according to any one of the above-mentioned technical solutions.
In addition, the present application also provides a computer device, which includes a memory, a processor and a computer program stored in the memory and running on the processor, wherein the processor executes the program to implement the steps of the marketing product configuration method in the telecommunication industry according to any one of the above technical solutions.
Advantages of additional aspects of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments of the present invention or in the description of the prior art will be briefly described below, and it is obvious that the drawings described below are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a marketing product configuration method in the telecommunication industry according to an embodiment of the present invention;
fig. 2 is a block diagram of a marketing product configuration device in the telecommunications industry according to another embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, shall fall within the scope of protection of the present invention.
As shown in fig. 1, which is a schematic flow chart of a marketing product configuration method in the telecommunication industry according to an embodiment of the present invention, the marketing product configuration method in the telecommunication industry includes the following steps:
110. and acquiring a marketing product to be configured and a configured marketing product of a user, and generating a feature tag of the configured marketing product and a feature tag of the marketing product to be configured according to the text of the marketing product to be configured and the text of the configured marketing product.
120. And classifying the marketing products to be configured into a first marketing product set by using a pre-constructed classification model, and classifying the configured marketing products into a second marketing product set by using the classification model.
130. And determining whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the characteristic label of the marketing product to be configured and the characteristic label of the configured marketing product.
It should be understood that, in this embodiment, a marketing product configured by a user and a marketing product to be configured are obtained first, where the marketing product includes a telephone rate package, a traffic package, or other service packages, and may be classified by using a preset natural language feature extractor, and the preset natural language feature extractor may be obtained by training a text of the configured marketing product. The configured marketing product text is constructed by the service provider according to the service business provided by the service provider, and the invention is not limited herein.
In a specific implementation, the characteristic tag of the marketed product may include at least one of: a high flow label, a voice label, a specific flow label, etc. The service party can preset different specific tags according to the self requirements, and is not limited to the provided tags. Meanwhile, since different service providers may divide the text of the marketing product by different standards, one marketing product may include one or more tags, which is not described herein in detail.
In a specific application, a service party can train a specific classification model through a pre-constructed classification model according to own requirements, and different service parties may divide the text of a marketing product by different standards, which is not described herein in detail.
The marketing product configuration method for the telecommunication industry is provided based on the embodiment, and comprises the steps of obtaining a marketing product to be configured and a configured marketing product of a user, and generating a feature tag of the configured marketing product and a feature tag of the marketing product to be configured; the marketing product to be configured is divided into a first marketing product set by using a pre-constructed classification model, and the configured marketing product is divided into a second marketing product set by using the classification model; and determining whether the marketing product to be configured is configured according to the first marketing product set, the second marketing product set, the characteristic label of the marketing product to be configured and the characteristic label of the configured marketing product. According to the method and the system for managing the marketing products, the technical effect that manual operation cannot be achieved at all is achieved by building classification models, feature labels and method steps of grading, priority management and the like of the marketing products, the scheme is more accurate in matching requirements of users, the marketing products matched with the users are more reasonable, and user experience is better.
Based on the above embodiment, further, the step 120 specifically includes the following steps:
inputting the characteristic labels of the marketing products to be configured into the classification model to obtain first class labels of the marketing products;
and classifying the marketing products to be configured into a first marketing product set corresponding to the first category label.
Inputting the configured characteristic labels of the marketing products into the classification model to obtain second category labels of the marketing products;
and dividing the configured marketing products into a second marketing product set corresponding to the second category label.
Further, step 130 specifically includes:
131. judging whether the first marketing product set and the second marketing product set are the same;
if yes, go to step 132.
Otherwise, step 133 is performed.
132. And determining whether to configure the marketing product to be configured according to the configured characteristic label of the marketing product and the characteristic label of the marketing product to be configured.
133. The priorities of the first set of marketed products and the priorities of the second set of marketed products are compared.
If yes, go to step 132;
otherwise, step 134 is performed.
134. The marketing product to be configured is not configured.
Further, step 132 includes:
judging whether the feature tags of the configured marketing products exist in the feature tags of the marketing products to be configured;
and if so, configuring the marketing product to be configured.
It should be understood that, in this embodiment, if the marketing product configured by the user and the marketing product to be configured are both classified into the same marketing product set, that is, the marketing product to be configured by the user and the configured marketing product are similar products, the similar products may be mutually exclusive, and therefore, it is necessary to determine whether to configure the marketing product to be configured according to the feature tag of the configured marketing product and the feature tag of the marketing product to be configured.
In this embodiment, in practical application, some marketing products are mainly to be promoted, the priority ratio is higher, the priority of each marketing product set is preset, and the marketing product with the higher priority is preferentially configured, and if the priority of the first marketing product set is smaller than the priority of the second marketing product set, whether the marketing product to be configured is determined according to the configured feature tag of the marketing product and the feature tag of the marketing product to be configured. And when the feature tag of the configured marketing product exists in the feature tags of the marketing product to be configured, configuring the marketing product to be configured.
Further, the method further comprises: a classification model is constructed in advance;
the construction process of the classification model comprises the following steps:
acquiring category labels of a plurality of marketing products;
determining whether the mutual exclusion condition is met among the category labels of the marketing products according to the marketing products;
if yes, classifying the category labels into different label sets;
respectively constructing different classification models according to the label sets, wherein each class label corresponding to the classification model comprises: and the classification model corresponds to each class label provided by the label system.
Further, calculating the similarity between different category labels in the category labels of the plurality of marketing products;
judging whether the similarity is smaller than a preset similarity threshold value or not;
if yes, the category labels are mutually exclusive.
In this embodiment, in practical application, the method for calculating the similarity between the category labels of the marketing product may be calculated according to a preset similarity algorithm or a cosine similarity algorithm, where the similarity is smaller than a preset similarity threshold, for example, when the similarity is smaller than 0.95, the two category labels are similar marketing products.
As shown in fig. 2, a block diagram of a marketing product allocation apparatus in the telecommunication industry according to another embodiment of the present invention includes:
the acquisition module is used for acquiring a marketing product to be configured and a configured marketing product of a user, and generating a feature tag of the configured marketing product and a feature tag of the marketing product to be configured;
the classification module is used for dividing the marketing products to be configured into a first marketing product set by using a pre-constructed classification model and dividing the configured marketing products into a second marketing product set by using the classification model;
a configuration module, configured to determine whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the feature tag of the marketing product to be configured, and the feature tag of the configured marketing product.
Based on the above embodiment, further, the classification module is specifically configured to the classification module, and specifically configured to input the feature tag of the marketing product to be configured into the classification model, so as to obtain a first class tag of the marketing product;
dividing the marketing products to be configured into a first marketing product set corresponding to the first category label;
inputting the configured feature labels of the marketing products into the classification model to obtain second category labels of the marketing products;
and dividing the configured marketing products into a second marketing product set corresponding to the second category label.
Further, the configuration module is specifically configured to determine whether the first marketing product set and the second marketing product set are the same;
if so, determining whether the marketing product to be configured is configured or not according to the configured characteristic label of the marketing product and the characteristic label of the marketing product to be configured;
otherwise, comparing the priority of the first marketing product set with the priority of the second marketing product set;
if the priority of the first marketing product set is smaller than that of the second marketing product set, determining whether to configure the marketing product to be configured according to the feature tag of the configured marketing product and the feature tag of the marketing product to be configured;
otherwise, the marketing product to be configured is not configured.
Further, the configuration module is specifically configured to determine whether the feature tag of the configured marketing product exists in the feature tags of the marketing product to be configured;
and if so, configuring the marketing product to be configured.
Further, the device further comprises a construction module for constructing the classification model in advance;
the construction process of the classification model comprises the following steps:
acquiring category labels of a plurality of marketing products;
determining whether a mutual exclusion condition is met among the category labels of the marketing products according to the marketing products;
if yes, dividing the category labels into different label sets;
according to the label set, different classification models are respectively constructed, wherein each class label corresponding to the classification model comprises: and the classification model corresponds to each class label provided by the label system.
The construction module is specifically used for calculating the similarity between different types of labels in the types of labels of the marketing products;
judging whether the similarity is smaller than a preset similarity threshold value or not;
and if so, the category labels are in a mutual exclusion relation.
It should be understood that the calculation method of the similarity between the category labels of the marketing product may be calculated according to a preset similarity algorithm or a cosine similarity algorithm, and the mutual exclusion relationship of the marketing product may be understood that the different category labels meeting the mutual exclusion condition may not affect the marketing product of the category corresponding to the other party. Namely, the association relationship between different types of tags with similarity not reaching the similarity threshold is determined as the mutual exclusion relationship meeting the mutual exclusion condition. For example, the category labels "monthly traffic greater than 10G" and "monthly airtime greater than 200 minutes" may be determined as mutually exclusive relationships.
Furthermore, the present application also provides a computer-readable storage medium, which includes instructions that, when executed on a computer, cause the computer to execute the steps of the service component processing method according to any one of the above technical solutions.
The present application further provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the program, the steps of the processing method of the business component according to any one of the above technical solutions are implemented.
While the invention has been described with reference to specific embodiments, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. A method for configuring marketing products in the telecommunications industry, the method comprising:
acquiring a marketing product to be configured and a configured marketing product of a user, and obtaining a feature tag of the configured marketing product and a feature tag of the marketing product to be configured according to the text of the marketing product to be configured and the text of the configured marketing product;
dividing the marketing product to be configured into a first marketing product set by using a pre-constructed classification model, and dividing the configured marketing product into a second marketing product set by using the classification model;
determining whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the characteristic label of the marketing product to be configured and the characteristic label of the configured marketing product.
2. The method of claim 1, wherein the classifying the marketing product to be configured into a first marketing product set by using a pre-established classification model specifically comprises:
inputting the characteristic label of the marketing product to be configured into the classification model to obtain a first class label of the marketing product;
dividing the marketing products to be configured into a first marketing product set corresponding to the first category label;
the classifying the configured marketing products into a second marketing product set by using the classification model specifically includes:
inputting the configured feature labels of the marketing products into the classification model to obtain second category labels of the marketing products;
and dividing the configured marketing products into a second marketing product set corresponding to the second category label.
3. The method for configuring marketing products of telecommunication industry of claim 2, wherein the step of determining whether the marketing product to be configured is configured according to the first marketing product set, the second marketing product set, the feature tag of the marketing product to be configured and the feature tag of the configured marketing product comprises the following steps:
determining whether the first set of marketing products and the second set of marketing products are the same;
if so, determining whether the marketing product to be configured is configured or not according to the configured characteristic label of the marketing product and the characteristic label of the marketing product to be configured;
otherwise, comparing the priority of the first marketing product set with the priority of the second marketing product set;
if the priority of the first marketing product set is smaller than that of the second marketing product set, determining whether to configure the marketing product to be configured according to the feature tag of the configured marketing product and the feature tag of the marketing product to be configured;
otherwise, the marketing product to be configured is not configured.
4. The method for configuring marketing products of telecommunication industry as claimed in claim 3, wherein the step of determining whether to configure the marketing product to be configured according to the feature tag of the configured marketing product and the feature tag of the marketing product to be configured comprises the following steps:
judging whether the feature tag of the configured marketing product exists in the feature tags of the marketing product to be configured;
and if so, configuring the marketing product to be configured.
5. The telecommunications industry marketing product configuration method of any of claims 1-4, further comprising: pre-constructing the classification model;
the construction process of the classification model comprises the following steps:
acquiring category labels of a plurality of marketing products;
determining whether a mutual exclusion condition is met among the category labels of the marketing products according to the marketing products;
if yes, dividing the category labels into different label sets;
according to the label set, different classification models are respectively constructed, wherein each class label corresponding to the classification model comprises: and the classification model corresponds to each class label provided by the label system.
6. The method of claim 5, wherein the determining whether the mutual exclusion condition is satisfied between the category labels of the plurality of marketed products according to the plurality of marketed products comprises:
calculating the similarity between different category labels in the category labels of the plurality of marketing products;
judging whether the similarity is smaller than a preset similarity threshold value or not;
and if so, the category labels are in a mutual exclusion relation.
7. A marketing product configuration device for the telecommunications industry, the device comprising:
the acquisition module is used for acquiring a marketing product to be configured and a configured marketing product of a user, and generating a feature tag of the configured marketing product and a feature tag of the marketing product to be configured according to the text of the marketing product to be configured and the text of the configured marketing product;
the classification module is used for dividing the marketing products to be configured into a first marketing product set by using a pre-constructed classification model and dividing the configured marketing products into a second marketing product set by using the classification model;
a configuration module, configured to determine whether the marketing product to be configured is configured into the configured marketing product according to the first marketing product set, the second marketing product set, the feature tag of the marketing product to be configured, and the feature tag of the configured marketing product.
8. The telecommunications industry marketing products configuration arrangement of claim 7,
the classification module is specifically used for inputting the characteristic label of the marketing product to be configured into the classification model to obtain a first class label of the marketing product;
dividing the marketing products to be configured into a first marketing product set corresponding to the first category label;
inputting the configured feature labels of the marketing products into the classification model to obtain second category labels of the marketing products;
and dividing the configured marketing products into a second marketing product set corresponding to the second category label.
9. A computer readable storage medium comprising instructions, characterized in that said instructions, when run on a computer, cause said computer to perform the steps of the marketing product configuration method of the telecommunications industry according to any one of claims 1-6.
10. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor, when executing the computer program, implements the steps of the marketing product configuration method of the telecommunication industry according to any one of claims 1-6.
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| CN202010859238.5A CN111985901B (en) | 2020-08-24 | 2020-08-24 | Marketing product configuration method, device, equipment and storage medium in telecom industry |
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| CN202010859238.5A CN111985901B (en) | 2020-08-24 | 2020-08-24 | Marketing product configuration method, device, equipment and storage medium in telecom industry |
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| CN111985901B CN111985901B (en) | 2024-02-02 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111985901B (en) | 2024-02-02 |
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