CN111930927B

CN111930927B - Evaluation information display method and device, electronic equipment and readable storage medium

Info

Publication number: CN111930927B
Application number: CN202010850698.1A
Authority: CN
Inventors: 孔凡阳
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-08-21
Filing date: 2020-08-21
Publication date: 2024-03-12
Anticipated expiration: 2040-08-21
Also published as: CN111930927A

Abstract

The embodiment of the application provides an evaluation information display method, an evaluation information display device, electronic equipment and a readable storage medium. The method comprises the following steps: receiving current evaluation information of a user aiming at the currently played multimedia content; transmitting the current evaluation information to a server; receiving target evaluation information returned by a server, wherein the target evaluation information is evaluation information which is interested by a user and determined by the server from evaluation information about multimedia content according to current evaluation information; and displaying the target evaluation information. In the embodiment of the application, the evaluation information finally displayed to the user is the evaluation information which is interested by the user and is determined from the evaluation information about the multimedia content according to the current evaluation information, and the evaluation information accords with the interest preference of the user, so that the consistency of the evaluation information displayed to the user and the interest preference of the user is ensured, a more comfortable watching environment can be built for the user, and the perception of the user is promoted.

Description

Evaluation information display method and device, electronic equipment and readable storage medium

Technical Field

The present application relates to the field of data processing technologies, and in particular, to an evaluation information display method, an apparatus, an electronic device, and a readable storage medium.

Background

Currently, with the rapid development of computer technology, users can issue their own feelings about specific contents by transmitting evaluation information (e.g., bullet screens or comment information, etc.) during viewing multimedia contents (e.g., video, audio, etc.). However, the feelings of different users about the same thing may also be different due to the difference in appreciation capability, knowledge level, perception of the same thing, and the like of different users. Thus, different users may produce completely different feelings for the same content, resulting in different emotions expressed by the rating information. In order to better meet the demands of different users, the use perception of the users is improved, and when the evaluation information is displayed to the users, some evaluation information can be shielded, so that a more comfortable viewing environment can be created for the users.

In order to meet the requirement in the prior art, the evaluation information is usually shielded by keywords or according to the manner of user reporting, but when some evaluation information is shielded by keywords or according to the manner of user reporting, only the barrage information can be unilaterally shielded, and the shielding results of different users are the same when the evaluation information is shielded, so that the difference between people cannot be realized.

Disclosure of Invention

The embodiment of the application provides an evaluation information display method, an evaluation information display device, electronic equipment and a readable storage medium, which can ensure that evaluation information displayed to a user is consistent with interest preference of the user, improve accuracy of the evaluation information pushed to the user, and better improve perception of the user.

In one aspect, an embodiment of the present application provides a method for displaying evaluation information, where the method includes:

receiving current evaluation information of a user aiming at the currently played multimedia content;

transmitting the current evaluation information to a server;

receiving target evaluation information returned by a server, wherein the target evaluation information is evaluation information which is interested by a user and determined by the server from evaluation information about multimedia content according to current evaluation information;

and displaying the target evaluation information.

In another aspect, an embodiment of the present application provides a method for displaying evaluation information, where the method includes:

acquiring current evaluation information of a user aiming at the currently played multimedia content;

determining target evaluation information from the evaluation information about the multimedia content according to the current evaluation information, wherein the target evaluation information is the evaluation information of interest to the user;

And sending the interesting evaluation information to the terminal equipment so that the terminal equipment displays the target evaluation information.

In still another aspect, an embodiment of the present application provides an evaluation information display apparatus, including:

the evaluation information receiving module is used for receiving the current evaluation information of the user aiming at the currently played multimedia content;

the information sending module is used for sending the current evaluation information to the server;

the evaluation information receiving module is also used for receiving target evaluation information returned by the server, wherein the target evaluation information is evaluation information which is interested by the user and determined from the evaluation information about the multimedia content by the server according to the current evaluation information;

and the evaluation information display module is used for displaying the target evaluation information.

In still another aspect, an embodiment of the present application provides an evaluation information display apparatus, including: the evaluation information acquisition module is used for acquiring current evaluation information of a user aiming at the currently played multimedia content;

the evaluation information determining module is used for determining target evaluation information from the evaluation information about the multimedia content according to the current evaluation information, wherein the target evaluation information is the evaluation information of interest to the user;

And the evaluation information sending module is used for sending the target evaluation information to the terminal equipment so as to enable the terminal equipment to display the target evaluation information.

In another aspect, an embodiment of the present application provides an electronic device, including a processor and a memory: the memory is configured to store a computer program which, when executed by the processor, causes the processor to perform the evaluation information presentation method in the above.

In yet another aspect, embodiments of the present application provide a computer-readable storage medium storing a computer program, which when executed on a computer, enables the computer to perform the above-described evaluation information presentation method.

The beneficial effects that technical scheme that this application embodiment provided brought are:

in the embodiment of the application, after receiving the current evaluation information of the user for the currently played multimedia content, the server may determine the evaluation information interested by the user from the evaluation information related to the multimedia content according to the current evaluation information, and display the evaluation information interested by the user to the user. In the embodiment of the application, the evaluation information finally displayed to the user is the evaluation information which accords with the interest preference of the user, the evaluation information which is easy to cause the contradiction emotion of the user is reduced, the consistency of the evaluation information displayed to the user and the interest preference of the user is ensured, the accuracy of the evaluation information pushed to the user is improved, the actual requirement of the user is better met, a more comfortable watching environment can be built for the user, and the perception of the user is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings that are required to be used in the description of the embodiments of the present application will be briefly described below.

Fig. 1a is a schematic architecture diagram of an evaluation information display system to which the solution provided in the embodiment of the present application is applicable;

fig. 1b is a schematic flow chart of an evaluation information display method according to an embodiment of the present application;

fig. 2a is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 2b is a schematic diagram of another video playing interface according to an embodiment of the present application;

fig. 3 is a flow chart of another method for displaying evaluation information according to an embodiment of the present application;

fig. 4 is a complete flow diagram of an evaluation information display method according to an embodiment of the present application;

fig. 5 is a flowchart of another method for displaying evaluation information according to an embodiment of the present application;

FIG. 6 is a flowchart of determining evaluation information of interest to a user according to an embodiment of the present application;

fig. 7 is a schematic structural diagram of an evaluation information display device according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of another evaluation information display apparatus according to an embodiment of the present application;

Fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

Embodiments of the present application are described in detail below, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the drawings are exemplary only for the purpose of illustrating the present application and are not to be construed as limiting the present application.

As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless expressly stated otherwise, as understood by those skilled in the art. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. The term "and/or" as used herein includes all or any element and all combination of one or more of the associated listed items.

A Database (Database), which may be referred to as an electronic filing cabinet, is a place where electronic files are stored, and a user may perform operations such as adding, querying, updating, deleting, etc. on data in the files. A "database" is a collection of data stored together in a manner that can be shared with multiple users, with as little redundancy as possible, independent of the application.

The database management system (Database Management System, abbreviated as DBMS) is a computer software system designed for managing databases, and generally has basic functions of storage, interception, security, backup and the like. The database management system may classify according to the database model it supports, e.g., relational, XML (Extensible Markup Language ); or by the type of computer supported, e.g., server cluster, mobile phone; or by the query language used, such as SQL (structured query language (Structured Query Language), XQuery, or by the energy impact emphasis, such as maximum-scale, maximum-speed, or other classification means, regardless of which classification means is used, some DBMSs can cross-category, for example, while supporting multiple query languages.

In the embodiment of the application, the server may perform calculation according to the acquired evaluation information, and determine the evaluation information interested by the user from the stored evaluation information about the multimedia content. The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud computing service.

Among them, cloud computing (cloud computing) is a computing mode that distributes computing tasks over a resource pool formed by a large number of computers, enabling various application systems to acquire computing power, storage space, and information services as needed. The network that provides the resources is referred to as the "cloud". Resources in the cloud are infinitely expandable in the sense of users, and can be acquired at any time, used as needed, expanded at any time and paid for use as needed.

As a basic capability provider of cloud computing, a cloud computing resource pool (cloud platform for short, generally referred to as IaaS (Infrastructure as a Service, infrastructure as a service) platform) is established, in which multiple types of virtual resources are deployed for external clients to select for use.

According to the logic function division, a PaaS (Platform as a Service ) layer can be deployed on an IaaS (Infrastructure as a Service ) layer, and a SaaS (Software as a Service, software as a service) layer can be deployed above the PaaS layer, or the SaaS can be directly deployed on the IaaS. PaaS is a platform on which software runs, such as a database, web container, etc. SaaS is a wide variety of business software such as web portals, sms mass senders, etc. Generally, saaS and PaaS are upper layers relative to IaaS.

The following describes the technical solutions of the present application and how the technical solutions of the present application solve the above technical problems in detail with specific embodiments. The following embodiments may be combined with each other, and the same or similar concepts or processes may not be described in detail in some embodiments. Embodiments of the present application will be described below with reference to the accompanying drawings.

In order to better understand the principle of the solution provided by the embodiments of the present application, the following describes the solution of the present application with reference to a schematic system architecture to which the method for displaying evaluation information provided by the embodiments of the present application is applicable.

Fig. 1a shows a schematic system architecture of a method for displaying evaluation information according to an embodiment of the present application. The system architecture includes a terminal device 10 and a server 20. The terminal device terminal 10 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart television, a smart speaker with a display screen, a smart watch with a display screen, and the like. The server 20 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud computing services. The terminal device 10 and the server 20 are directly or indirectly connected via a network such as wired or wireless communication. Alternatively, the terminal device 10 may have a video client installed therein, and when a user views a video based on the video client and publishes bullet screen information or rating information for the currently viewed video, the bullet screen information or rating information may be transmitted to the server 20 based on a network; when acquiring the barrage information or the evaluation information of the video currently watched by the user transmitted by the terminal device 10, the server 20 may determine the barrage information and the evaluation information of interest to the user from all the evaluation information about the video according to the barrage information or the evaluation information, and transmit the barrage information and the evaluation information of interest to the user to the terminal device 10; when the terminal device 10 receives the bullet screen information and the evaluation information of interest to the user, the received bullet screen information and evaluation information can be displayed to the user in the video client.

Fig. 1b shows a flowchart of an evaluation information display method provided in an embodiment of the present application. The method may be performed by a terminal device, as shown in fig. 1b, and may comprise:

step S101, current evaluation information of a user for a currently played multimedia content is received.

Alternatively, the currently playing multimedia content may refer to a playing video or a playing audio, which is not limited in this embodiment of the present application. The current rating information may refer to a viewing experience of a user on the currently played multimedia content, comments on the multimedia content itself, etc., and may optionally include, but is not limited to, bullet screen information or comment information, etc.

The specific implementation manner of receiving the current evaluation information may be preconfigured according to actual requirements, that is, the manner in which the user issues the comment information is not limited in the embodiments of the present application. For example, a virtual button for triggering release of evaluation information may be pre-configured on a playing interface of the multimedia content, when a user clicks the virtual button, the user may input the evaluation information through a keyboard or a voice, and when the user completes input, the information input by the user is the current evaluation information. Specifically, for example, the playing interface of the multimedia content is provided with a barrage release area and a comment information release area, and the user can release barrage information of the multimedia content by performing corresponding operation in the barrage release area, that is, release the evaluation of the content by means of barrage, or release comment information of the content by performing corresponding operation in the comment information release area.

Taking the example that the multimedia content is video, in practical application, in the process of watching a video, a user can play evaluation information published by each watching user of the video for the user at a video playing interface. For example, as shown in fig. 2a, the video playing area (typically, the upper layer of the video screen) of the video playing interface displays the bullet screen information (e.g. the area a in the figure) of the video for the user, and the comment information (typically, a preset number of comments may be displayed according to the comment time) of the video is displayed for the user in the lower area (e.g. the area B in the figure) of the video playing area or other areas of the interface. Of course, with regard to the bullet screen information, the user can control whether to play the bullet screen by setting the opening or closing of the bullet screen. In the process of watching the video, the user can release bullet screen information or comment information of the user on the video according to the requirement. After the user publishes the barrage information or comment information, the barrage information or screen information is displayed in a corresponding display area. For example, the user issues a "the program is too good" for the video, and the "the program is too good" for the video may be displayed in the area a of the video playing interface, as shown in fig. 2 b.

Step S102, the current evaluation information is sent to a server.

And step S103, receiving target evaluation information returned by the server, wherein the target evaluation information is evaluation information which is interested by the user and is determined by the server from the evaluation information about the multimedia content according to the current evaluation information.

In practical application, after receiving the current evaluation information, the terminal device may send an evaluation information release request to the server, where the evaluation information release request includes the current evaluation information, and it may be understood that, when the terminal device sends the current evaluation information to the server, that is, when sending the evaluation information release request, the terminal device further includes a user identifier and a multimedia content identifier of the targeted multimedia content, so that the server may determine, according to the user identifier, which user sends the evaluation information specifically, and determine, according to the multimedia content identifier, which multimedia content the current evaluation information is targeted to.

Optionally, when receiving the current evaluation information, the user identifier and the multimedia content identifier, the server may determine the multimedia content corresponding to the multimedia content identifier, then acquire all the evaluation information (including comment information and bullet screen information of each user for the multimedia content) corresponding to the multimedia content, and determine, according to the received current evaluation information, evaluation information (i.e., target evaluation information) interested by the user from all the acquired evaluation information related to the multimedia content, and return the evaluation information to the terminal device, so that the terminal device displays the evaluation information interested by the user to the user.

It can be understood that after receiving the current evaluation information, the server can also store the current evaluation information in association with the user identifier and the multimedia content identifier; further, when the other clients acquire the rating information about the multimedia content, the current rating information is returned to the other clients as the rating information about the multimedia content.

Step S104, displaying the target evaluation information.

Specifically, when receiving the evaluation information of interest of the user returned by the server, the terminal device can display the evaluation information of interest of the user to the user, and the displayed evaluation information is determined according to the evaluation information issued by the user, so that the terminal device is more in line with the interest of the user, and a more comfortable environment can be built for the user.

In the embodiment of the application, after receiving the current evaluation information of the user for the currently played multimedia content, the server can determine the evaluation information of interest of the user from the evaluation information about the multimedia content according to the current evaluation information and display the evaluation information of interest of the user to the user.

In an alternative embodiment of the present application, the current rating information includes bullet screen information and/or comment information; the target evaluation information includes bullet screen information and comment information.

Optionally, the current evaluation information may refer to bullet screen information published by the user when watching the video, or comment information published when watching the video or listening to the audio; and the evaluation information of interest to the user refers to bullet screen information and comment information which accord with the interest of the user in the evaluation information of the multimedia content.

In practical application, when the server receives any evaluation information (barrage information or comment information) of the user for the currently played multimedia content, the server can determine the barrage information and comment information interested by the user in a linked manner according to the received evaluation information. Therefore, in the embodiment of the application, any evaluation information issued by the user can be intelligently analyzed, whether the bullet screen information or the comment information is issued by the user, the interest preference of the user can be obtained by analyzing the content of the bullet screen information or the comment information, and then linkage shielding is carried out on the two types of evaluation information according to the interest preference of the user, so that the user experience is further improved.

In an alternative embodiment of the present application, the presenting the target evaluation information to the user includes:

refreshing the comment information displayed in the comment information display area according to the comment information in the target evaluation information;

and displaying the bullet screen information corresponding to the current playing time of the multimedia content in the bullet screen information in the target evaluation information to the user in a bullet screen display area.

In practical application, when the terminal device displays the evaluation information of interest to the user, the terminal device can display the evaluation information in different modes according to the type of the evaluation information. If the evaluation information is comment information, the displayed comment information in the comment information display area can be refreshed, namely, the comment information displayed in the comment information display area is replaced by comment information of interest to the user; and when the evaluation information is the barrage information, the barrage information which is positioned behind the current playing time of the multimedia content in the received barrage information can be displayed to the user in the barrage display area.

Optionally, when the client sends the request for issuing the evaluation information to the server, the request may include a video playing time stamp corresponding to the request, and when the server returns the bullet screen information of interest to the user to the client, the server may screen out bullet screen information with issue time (the issue time is corresponding to the time of video playing and not to the actual time) located after the carried video playing time stamp from all bullet screen information of interest to the user and return the bullet screen information to the client; at this time, when the client receives the bullet screen information which is returned by the server and is interested by the user, the client can directly display the received bullet screen information in the bullet screen display area; currently, in practical application, the barrage information returned by the server may also be all barrage information interested by the user, and the client displays the barrage information with the release time after the current playing time of the video to the user. In addition, if the user does not start the barrage function, the comment information displayed in the comment information display area can be refreshed only according to the received comment information.

Fig. 3 is a schematic flow chart of a method for displaying evaluation information according to an embodiment of the present application. The method can be executed by a server, the server can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and a cloud server for providing cloud computing service, wherein the server can be directly or indirectly connected with the terminal equipment through a wired or wireless communication mode. As shown in fig. 3, the method may include:

step S201, current evaluation information of the user for the currently played multimedia content is obtained.

The specific description of the multimedia content and the current evaluation information can be referred to the foregoing description, and will not be repeated here.

In practical application, when the terminal device receives the current evaluation information of the user for the currently played multimedia content, the current evaluation information, the user identifier of the user and the multimedia content identifier for identifying the multimedia content can be sent to the server together; the server, upon receipt, can determine rating information for which multimedia content is to be distributed, specifically which user, based on the user identification and the multimedia content identification.

Step S202, determining target evaluation information from the evaluation information about the multimedia content according to the current evaluation information, wherein the target evaluation information is the evaluation information of interest to the user.

In practical applications, after determining the rating information for which multimedia content the user transmits based on the multimedia content identification, the rating information about the multimedia content (i.e., the rating information for rating the multimedia content) may be acquired from the rating information database, and then the target rating information (i.e., the rating information of interest to the user hereinafter) may be determined from the rating information about the multimedia content based on the received current rating information.

Step S203, the target evaluation information is sent to the terminal equipment, so that the terminal equipment displays the target evaluation information.

In practical application, after the evaluation information of interest of the user is determined from the evaluation information about the multimedia content, the evaluation information of interest can be sent to the terminal device where the client playing the multimedia content is located, so that the terminal device can display the evaluation information of interest of the user to the user in the client.

In an alternative embodiment of the present application, the current rating information includes barrage information or comment information; the evaluation information of interest includes bullet screen information and comment information.

The current evaluation information may refer to barrage information published by the user when the user views the multimedia content, or may be comment information published by the user; and the evaluation information of interest of the user refers to bullet screen information and comment information which accord with the interest of the user in the acquired evaluation information of the multimedia content.

It can be understood that when the server sends the evaluation information of interest to the client, all the evaluation information of interest may be returned to the client, or only the comment information that is not shown and the bullet screen information that is after the current playing time may be returned to the client.

In the embodiment of the application, after receiving the current evaluation information of the user for the currently played multimedia content, the evaluation information interested by the user can be determined from the evaluation information related to the multimedia content according to the current evaluation information and returned to the client, so that the client displays the evaluation information interested by the user to the user.

In an alternative embodiment of the present application, determining target rating information from rating information about multimedia content according to current rating information includes:

acquiring historical evaluation information of a user;

the target rating information is determined from the rating information on the multimedia content based on the current rating information and the historical rating information.

Wherein, the historical evaluation information of the user refers to the evaluation information issued by the user before the current time node. In practice, when determining the evaluation information of interest to the user from the evaluation information about the multimedia content, the historical evaluation information corresponding to the user may also be acquired, and then the evaluation information of interest to the user may be determined from the evaluation information about the multimedia content based on the current evaluation information and the historical evaluation information. At this time, when the evaluation information of interest of the user is determined, the evaluation information is not only based on the current evaluation information, but also includes the historical evaluation information of the user, so that the obtained evaluation information can be further ensured to be more in line with the interest of the user.

In an alternative embodiment of the present application, the historical evaluation information includes historical bullet screen information and/or historical comment information;

the historical evaluation information includes at least one of:

Historical evaluation information of a user on the currently played multimedia content;

historical rating information of the user for other multimedia content.

In the implementation application, the historical evaluation information of the user may refer to the historical barrage information published by the user, the published historical comment information, or the historical barrage information and the historical comment information published by the user, and the specific information types included in the historical evaluation information may be preconfigured according to actual requirements. Optionally, the historical evaluation information of the user may refer to the historical evaluation information of the user on the currently played multimedia content and/or the historical evaluation information of the user on other multimedia content, where the historical evaluation information includes barrage information, comment information or praise record, and the embodiment of the application is not limited thereto.

carrying out semantic analysis on the current evaluation information to obtain a semantic analysis result;

according to the semantic analysis result, target rating information is determined from rating information on the multimedia content.

In practical application, when current evaluation information is acquired, semantic analysis can be performed on the current evaluation information to obtain a semantic analysis result for representing interest preferences of a user, at this time, the interest preferences of the user can be known according to the semantic analysis result, and then evaluation information (i.e., the evaluation information of interest of the user) which accords with the interest preferences of the user is determined from the evaluation information related to the multimedia content according to the semantic analysis result for representing the interest preferences of the user.

It is to be understood that, when performing semantic analysis on the current evaluation information, the analysis may be performed based on a plurality of elements, and the resulting semantic analysis result may include semantic analysis results corresponding to the plurality of elements. For example, the semantic analysis result may include a program name of the user on the multimedia content, a related character of the multimedia content, or attitude or emotion information of the currently played multimedia content, etc., which are referred to in the current evaluation information. The attitudes of the currently played multimedia content may include an active attitudes and a passive attitudes, the active attitudes may represent that the user likes the currently played multimedia content, and the passive attitudes may represent that the user dislikes the currently played multimedia content.

It should be noted that, if the evaluation information of interest to the user is determined according to the current evaluation information and the historical evaluation information, the semantic analysis result according to this time may be a semantic analysis result obtained after performing the semantic analysis on the current evaluation information and the historical evaluation information.

In an alternative embodiment of the present application, the method further comprises:

determining a first information label of current evaluation information;

carrying out association storage on the current evaluation information and the first information label;

determining target rating information from rating information on multimedia contents according to current rating information, comprising:

the target rating information is determined from the rating information on the multimedia content based on the first information tag and the second information tag of each of the rating information on the multimedia content.

Wherein, for each piece of evaluation information, the tag information is information for briefly describing the evaluation information, and is a description of one or more dimensions of the evaluation information, such as classification or content of the evaluation information. In this embodiment of the present invention, since the evaluation information is evaluation information about the multimedia content, the tag of the evaluation information characterizes the evaluation type (such as whether the user who issues the evaluation information likes or not) of the information related to the multimedia content or the object information targeted for the evaluation, where the information related to the multimedia content may be the multimedia content, or may be an object appearing in the multimedia content, or other information related to the multimedia content (such as a provider that provides the multimedia content, a website/television station that plays the multimedia content, etc.).

In practical application, for a multimedia content, each user watching the multimedia content can release evaluation information according to own watching experience, when the server receives the evaluation information, an information label can be allocated to each evaluation information, and then the evaluation information and the information label allocated by the evaluation information can be associated and stored in a database. For example, assuming that a user issues a piece of evaluation information that "guest B represents too much" when watching an entertainment video, when receiving the evaluation information, the server may determine one or more information tags of the evaluation information according to a preconfigured evaluation information classification policy, if the evaluation information may be subjected to semantic analysis, it may determine that related characters related to the evaluation information are "guest B" and attitudes for "guest B", and the like, and at this time, the server may assign information tags for characterizing "guest B" and attitudes for "guest B" to the evaluation information, and store the assigned information tags in association with the evaluation information, or may determine that emotion or preference of the user when watching the video is "active" or "like" according to the evaluation information, and may set corresponding tags for the evaluation information.

For one piece of evaluation information, the information label of the evaluation information can include one or more information labels, different information labels can be descriptions of the evaluation information from different dimensions, for example, one information label of one piece of evaluation information can represent attitudes or favorites of a user for the multimedia content, another information label of the object for which the evaluation information is aimed, and the like. The specific type of the information tag in the embodiment of the application is not limited, and the information tag can be preconfigured according to actual needs in practical application. Optionally, in the embodiment of the present application, the evaluation tag of one piece of evaluation information includes a preference tag of the user who issues the evaluation information for the multimedia content, such as positive or negative, like or dislike, and the like. Other labels can be determined according to preconfigured processing, or corresponding information labels can be determined according to the evaluation information issued by the user and the configured corresponding strategies. The number or kind of the corresponding tags may be the same or different for different evaluation information.

Optionally, according to the solution of the embodiment of the present application, after receiving current evaluation information of a user, the server may determine an information tag of the current evaluation information, and may filter each evaluation information of other users about the multimedia content based on the information tag and information tags of each evaluation information of other users about the multimedia content received by the server, and filter out the evaluation information interested by the user from the evaluation information and send the evaluation information to the user. Specifically, for example, for each piece of evaluation information, the corresponding information tag includes a preference tag of the user for the current multimedia content, and when the current evaluation information is received, the evaluation information with consistent preference can be screened from the evaluation information about the multimedia content of other users according to the preference tag of the information. In an example, assuming that the current rating information of the user for the currently played multimedia content is "too good" the server, when receiving the rating information, determines that the current rating information tag (i.e. the first information tag) is a tag (abbreviated as an active tag) representing the active attitude of the user at this time. Similarly, the server determines that the information tag (i.e., the second information tag) of each evaluation information is an active tag and a passive tag for each evaluation information received from other user clients, and then filters each evaluation information matching the information tag item of the current evaluation information therefrom and sends the information tag to the client of the user.

For example, it is assumed that two pieces of evaluation information about the multimedia content are "program very bar" and "not as good as before", respectively, and an information tag of the evaluation information "program very bar" at this time is a positive tag, and an information tag of the evaluation information "not as good as before" is a negative tag; since the information label of the evaluation information which is "not as good as before" is not matched with the information label of the current evaluation information which is "too good as before", the evaluation information is "not as good as before" the evaluation information which is not of interest to the user; and the information label of the evaluation information of 'program very bar' is matched with the information label of the current evaluation information of 'too good looking', and the 'program very bar' is the interested evaluation information.

It can be understood that if the evaluation information of interest to the user is determined according to the current evaluation information and the historical evaluation information, the evaluation information of interest to the user can be determined from the evaluation information about the multimedia content according to the information tag of the current evaluation information, the information tag corresponding to the historical evaluation information, and the information tag of each evaluation information in the evaluation information about the multimedia content; the historical evaluation information of the currently played multimedia content in the historical evaluation information can be determined first, then the information label of the historical evaluation information of the currently played multimedia content, the information label of the current evaluation information and the information label of the current evaluation information are fused to obtain a third information label, and then the evaluation information interested by the user is determined from the evaluation information of the multimedia content according to the third information label.

acquiring shielding setting information of a user for multimedia content;

target rating information is determined from rating information on multimedia contents according to current rating information and mask setting information.

In practical application, the user can set shielding setting information on the currently played multimedia content at the client, such as keywords and the like which need to be shielded; alternatively, when the server acquires the mask setting information, the server may determine, from the evaluation information of the multimedia content, the evaluation information of interest to the user according to the acquired current evaluation information and the mask setting information.

In an alternative embodiment of the present application, determining target rating information from rating information about multimedia content according to current rating information and mask setting information includes:

determining candidate evaluation information of interest to the user from the respective evaluation information on the multimedia content according to the current evaluation information; screening the candidate evaluation information according to the shielding setting information to obtain target evaluation information;

Or screening each piece of evaluation information about the multimedia content according to the shielding setting information to obtain candidate evaluation information of interest to the user;

and determining target evaluation information from candidate evaluation information interested by the user according to the current evaluation information.

In practical application, initial evaluation information of interest of a user can be determined from evaluation information related to multimedia content according to current evaluation information, then whether shielding setting information set by the user is included in each initial evaluation information is determined, if the shielding setting information is included, the initial evaluation information is indicated that the user is not interested, and the initial evaluation information can be deleted at the moment; that is, after the initial evaluation information is screened according to the mask setting information, the obtained initial evaluation information may be the evaluation information of interest to the user, and the screened initial evaluation information may be used as the evaluation information of interest to the user.

In an example, assuming that the mask setting information is "guest a", the initial evaluation information includes the evaluation information "a program looks good" and "guest a shows a very good bar in the program", at which time since the evaluation information "guest a" is included in the very good bar in the program, "the evaluation information may be deleted at this time, and the evaluation information" a program looks good "may be regarded as the evaluation information of interest to the user.

Of course, in practical application, it may also be determined whether each piece of evaluation information about the multimedia content includes mask setting information set by the user, if the piece of evaluation information includes the mask setting information, it is indicated that the user of the piece of evaluation information is not interested, at this time, the piece of evaluation information may be deleted, at this time, candidate piece of evaluation information interested by the user may be obtained, and then the piece of evaluation information interested by the end user may be determined from the candidate piece of evaluation information interested by the user according to the current piece of evaluation information.

In an example, assuming that the mask setting information is "guest a", the rating information includes rating information "a program is good in appearance", "a program is better and better in appearance", and "guest a is very excellent in performance" at this time, since the rating information "guest a is very excellent in performance" in the program includes "guest a", the rating information may be deleted at this time, candidate rating information of interest to the user is obtained as "a program is good in appearance" and "a program is better and better in appearance", and then the rating information of interest to the end user may be determined from "a program is good in appearance" and "a program is better and better in appearance" according to the current rating information.

In the embodiment of the application, when the evaluation information of interest of the user is determined, the evaluation information of interest of the user can be further filtered based on the shielding setting information set by the user, so that the finally determined evaluation information is further ensured to accord with the interest preference of the user, and the use sense of the user is improved.

In order to better understand the method provided by the embodiment of the present application, the following describes the method in detail in connection with a specific application scenario. In this example, the currently played multimedia content may refer to a played video, and when an application scene may issue a piece of barrage information or a piece of comment information when a user views the video, the barrage information and the comment information are updated in real time based on a manner provided by the embodiment of the present application. Specifically, as shown in fig. 4:

step S301, a user opens a video client to select a video of interest for watching;

step S302, the client acquires all bullet screen information and comment information about the video from the server and displays the bullet screen information and comment information;

step S303, a user publishes a piece of barrage information/comment information in the process of watching the video;

For example, suppose that the user has released a piece of bullet screen information "the program is too good" because the user feels that the video is very interesting during the video viewing process, and at this time, the bullet screen information "the program is too good" will be displayed in the bullet screen display area.

Step S304, the client sends the barrage information/comment information to a server, and the server stores the barrage information/comment information to a database;

step S305, the server acquires the history evaluation information of the user;

step S306, the server combines the historical evaluation information of the user and the currently published barrage information/comment information to judge the interest preference of the user on the video (namely, the current evaluation information is subjected to semantic analysis in the previous step); if the user likes the video, step S307 is performed, if the user does not like the video, step S308 is performed, and if the user has other interest preferences, step S309 is performed;

step S307, the server reserves bullet screen information and comment information which show that the video is liked in all bullet screen information and comment information corresponding to the video;

step S308, deleting bullet screen information and comment information which indicate that the video is disliked from all bullet screen information and comment information corresponding to the video by the server;

Step S309, the server deletes the bullet screen information and comment information which do not accord with other interest preference in all bullet screen information and comment information corresponding to the video;

step S310, the server returns the screened barrage information and comment information to the client;

step S311, the client refreshes the displayed comment information in the comment information display area according to the received comment information, and displays the received barrage information to the user in the barrage display area.

In the embodiment of the application, the comment information and the barrage information returned by the server are both interesting to the user, and at the moment, the user is not easy to cause contradiction emotion when watching the comment information and the barrage information, so that the pleasure of the emotion when watching the video can be ensured.

It can be understood that each time a user issues a new bullet screen information or comment information, an evaluation information issue request is generated, the client sends the bullet screen/comment data to the server based on the evaluation information issue request, and each time the evaluation information issue request is sent, the interest analysis of the server for the user is triggered, so that the server returns the bullet screen and comment information of interest to the user to the client, and the client displays the bullet screen and comment information of interest to the user.

The following describes in detail the procedure when the client executes the method provided in the embodiment of the present application, in this example, the current evaluation information is taken as barrage information, in this example, the execution body is a terminal device, and specifically may be as shown in fig. 5:

step S501, playing video;

step S502, acquiring a complete barrage list of the video from a server and displaying the complete barrage list;

the display of the barrage at the client side can be realized through a barrage component, the barrage component is realized through a mode of customizing an Android (Android, a mobile operating system) view, and barrage information issued by the server is transmitted to the barrage component at a position corresponding to a time axis of a video, and then the barrage is displayed in a screen (such as rolling and other effect display).

Step S503, receiving bullet screen information or comment information of the user for the video and sending the bullet screen information or comment information to the server so that the server can determine the bullet screen information and comment information after screening (namely, the comment information of interest to the user in the previous step);

step S504, bullet screen information and comment information returned by the server are received;

step S505, refreshing the displayed comment information in the comment information display area according to the returned comment information, replacing the returned bullet screen information with the bullet screen information acquired before, and continuously displaying the returned bullet screen information according to the position of the current time axis of the video.

The comment component of the client is realized through a data display control, the relation between the data display control and the comment information is similar to that of the bullet screen information and the bullet screen component, and the page refreshing is realized through replacing the comment information acquired originally, which is not repeated here.

It can be understood that when the client sends the bullet screen information or comment information of the user for the video to the server, the bullet screen information or comment information, the video identifier and the user identifier can be included; at this time, the server can write bullet screen information or comment information into the database through the corresponding interface of the background, and correlate with the user identifier.

Further, when the server may determine the screened barrage information or comment information (i.e. the evaluation information interested by the user) from the barrage information or comment information according to the obtained barrage information or comment information of the user for the video, the specific steps may be as shown in fig. 6:

step S601, receiving bullet screen information/comment information of a user aiming at the video, which is sent by a client;

step S602, carrying out semantic analysis on the bullet screen information/comment information to obtain a first information tag, and carrying out association storage on the bullet screen information or comment information and the first information tag to a database;

Step S603, acquiring the historical evaluation information of the user, and determining the interest preference (i.e. the semantic analysis result in the foregoing) of the user based on the historical evaluation information of the user and the barrage information/comment information;

step S604, acquiring all bullet screen information and comment information about the video from a database;

step S605, determining bullet screen information and comment information which are interested by the user from all bullet screen information and comment information about the video according to the determined user interest preference;

and step S606, returning bullet screen information and comment information which are interested by the user to the client.

The execution order of step S602 and steps S603 to S606 is not limited, and step S602 may be executed first, and then steps S603 to S606 may be executed; after step S603 to step S606 are performed, step S602 may be performed.

The embodiment of the application provides an evaluation information display device, as shown in fig. 7, the evaluation information display device 70 may include: an evaluation information receiving module 701, an information transmitting module 702, and an evaluation information displaying module 703, wherein,

an evaluation information receiving module 701, configured to receive current evaluation information of a user for a currently played multimedia content;

An information sending module 702, configured to send current evaluation information to a server;

the evaluation information receiving module 701 is further configured to receive target evaluation information returned by the server, where the target evaluation information is evaluation information that the server determines, according to current evaluation information, from evaluation information about multimedia content that is of interest to the user;

the evaluation information display module 703 is configured to display target evaluation information.

Optionally, the current evaluation information includes barrage information or comment information; the target evaluation information includes bullet screen information and comment information.

Optionally, when the evaluation information display module displays the target evaluation information to the user, the evaluation information display module specifically includes:

The embodiment of the application provides an evaluation information display device, as shown in fig. 8, the evaluation information display device 80 may include: an evaluation information acquisition module 801, an evaluation information determination module 802, and an evaluation information transmission module 803, wherein,

An evaluation information acquisition module 801, configured to acquire current evaluation information of a user for a currently played multimedia content;

an evaluation information determination module 802, configured to determine target evaluation information from the evaluation information about the multimedia content according to the current evaluation information, where the target evaluation information is the evaluation information of interest to the user;

and the evaluation information sending module 803 is configured to send the target evaluation information to the terminal device, so that the terminal device displays the target evaluation information.

Optionally, the current evaluation information includes barrage information or comment information;

the evaluation information of interest includes bullet screen information and comment information.

Optionally, the evaluation information determination module is specifically configured to, when determining the target evaluation information from the evaluation information about the multimedia content according to the current evaluation information:

acquiring historical evaluation information of a user;

Optionally, the historical evaluation information includes historical barrage information and/or historical comment information;

the historical evaluation information includes at least one of:

Historical rating information of the user for other multimedia content.

Optionally, the device further comprises a storage module, specifically configured to:

determining a first information label of current evaluation information;

the evaluation information determination module is specifically configured to, when determining target evaluation information from evaluation information about multimedia content according to current evaluation information:

the target evaluation information is determined from the evaluation information about the multimedia content based on the first information tag and the second information tag of each of the evaluation information of the multimedia content.

Optionally, the device further includes a shielding setting information acquisition module, specifically configured to:

acquiring shielding setting information of a user for multimedia content;

The apparatus may perform an optional method provided in the embodiments of the present application, and the implementation principles of the method are similar, which is not described herein.

In the embodiment of the application, the evaluation information finally displayed to the user is the evaluation information which accords with the interest preference of the user, the evaluation information which is easy to cause the contradiction emotion of the user is reduced, the consistency of the evaluation information displayed to the user and the interest preference of the user is ensured, the accuracy of the evaluation information pushed to the user is improved, the actual requirement of the user is better met, a more comfortable watching environment can be built for the user, and the perception of the user is improved.

As shown in fig. 9, the embodiment of the present application provides an electronic device, including a processor 2001 and a memory 2003: the memory 2003 is configured to store a computer program which, when executed by the processor 2001, causes the processor 2001 to perform any of the methods of the above embodiments. The processor 2001 is coupled to a memory 2003, such as via a bus 2002. Optionally, the electronic device 2000 may also include a transceiver 2004. It should be noted that, in practical applications, the transceiver 2004 is not limited to one, and the structure of the electronic device 2000 is not limited to the embodiments of the present application.

The processor 2001 is applied to the embodiment of the present application, and is used for each evaluation information display method provided in the above embodiment.

The processor 2001 may be a CPU, general purpose processor, DSP, ASIC, FPGA or other programmable logic device, transistor logic device, hardware components, or any combination thereof. Which may implement or perform the various exemplary logic blocks, modules, and circuits described in connection with this disclosure. The processor 2001 may also be a combination of computing functions, e.g., comprising one or more microprocessor combinations, a combination of a DSP and a microprocessor, etc.

Bus 2002 may include a path to transfer information between the components. Bus 2002 may be a PCI bus, an EISA bus, or the like. The bus 2002 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in fig. 9, but not only one bus or one type of bus.

The memory 2003 may be a ROM or other type of static storage device that can store static information and computer programs, a RAM or other type of dynamic storage device that can store information and computer programs, an EEPROM, a CD-ROM or other optical disk storage, optical disk storage (including compact disks, laser disks, optical disks, digital versatile disks, blu-ray disks, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store a desired computer program in the form of a data structure and that can be accessed by a computer, but is not limited to such.

The memory 2003 is used for storing a computer program for executing an application program of the present application, and execution is controlled by the processor 2001. The processor 2001 is used for executing a computer program of an application program stored in the memory 2003 to realize the actions of the evaluation information presentation apparatus provided by the embodiment shown in fig. 7 and 8.

Embodiments of the present application provide a computer readable storage medium for storing a computer program which, when run on a computer, causes the computer to perform any one of the methods of the embodiments described above.

According to one aspect of the present application, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device performs the evaluation information presentation method provided in the various alternative implementations described above.

The terms and implementation principles of a computer readable storage medium in the present application may refer to a method for displaying evaluation information in the embodiments of the present application, which is not described herein again.

It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited in order and may be performed in other orders, unless explicitly stated herein. Moreover, at least some of the steps in the flowcharts of the figures may include a plurality of sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, the order of their execution not necessarily being sequential, but may be performed in turn or alternately with other steps or at least a portion of the other steps or stages.

The foregoing is only a partial embodiment of the present application, and it should be noted that, for a person skilled in the art, several improvements and modifications can be made without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.

Claims

1. An evaluation information display method, characterized by comprising:

displaying bullet screen information and comment information related to the multimedia content;

transmitting the current evaluation information to a server;

receiving target evaluation information returned by the server, wherein the target evaluation information is evaluation information which is interested by the user and determined from evaluation information about the multimedia content by the server according to emotion information corresponding to the current evaluation information;

displaying updated barrage information corresponding to the current playing time of the multimedia content in the barrage information in the target evaluation information to a user in a barrage display area;

The refreshing the comment information displayed in the comment information display area according to the comment information in the target evaluation information comprises the following steps:

replacing the comment information displayed in the comment information display area with comment information in the target evaluation information through a data display control;

the current evaluation information comprises a corresponding video playing time stamp, and the receiving of bullet screen information in the target evaluation information returned by the server comprises the following steps:

and receiving bullet screen information, which is returned by the server and has release time which is screened from the target evaluation information and is positioned behind the video playing time stamp, from the server.

2. The method of claim 1, wherein the current rating information comprises barrage information or comment information.

3. An evaluation information display method, characterized by comprising:

displaying the multimedia content and the bullet screen information and comment information related to the multimedia content to a terminal device;

determining target evaluation information from evaluation information about the multimedia content according to emotion information corresponding to the current evaluation information, wherein the target evaluation information is the evaluation information of interest of the user;

The target evaluation information is sent to a terminal device, so that the terminal device refreshes the comment information displayed in a comment information display area according to the comment information in the target evaluation information, and updated bullet screen information corresponding to the current playing time of the multimedia content in bullet screen information in the target evaluation information is displayed to a user in a bullet screen display area;

wherein sending the target evaluation information to a terminal device includes:

transmitting comment information in the target evaluation information to a terminal device, so that the terminal device replaces comment information displayed in a comment information display area with comment information in the target evaluation information through a data display control;

and the current evaluation information comprises a corresponding video playing time stamp, bullet screen information with release time positioned behind the video playing time stamp is screened out from the target evaluation information, and bullet screen information with release time positioned behind the video playing time stamp is sent to a terminal device.

4. The method of claim 3, wherein the current rating information comprises bullet screen information or comment information.

5. The method of claim 3, wherein the determining target rating information from rating information on the multimedia content according to emotion information corresponding to the current rating information comprises:

acquiring historical evaluation information of the user;

and determining the target evaluation information from the evaluation information about the multimedia content according to the emotion information respectively corresponding to the current evaluation information and the historical evaluation information.

6. The method of claim 5, wherein the historical rating information comprises historical barrage information and/or historical comment information;

the historical evaluation information includes at least one of:

the user carries out historical evaluation information on the currently played multimedia content;

the user's historical rating information for other multimedia content.

7. The method of claim 3, wherein the determining target rating information from rating information on the multimedia content according to emotion information corresponding to the current rating information comprises:

carrying out semantic analysis on the current evaluation information to obtain a semantic analysis result, wherein the semantic analysis result comprises the emotion information;

And determining the target evaluation information from the evaluation information about the multimedia content according to the semantic analysis result.

8. A method according to claim 3, characterized in that the method further comprises:

determining a first information label of the current evaluation information;

the determining target evaluation information from the evaluation information about the multimedia content according to the emotion information corresponding to the current evaluation information includes:

and determining the target evaluation information from the evaluation information about the multimedia content according to the first information label and the second information label of each evaluation information in the evaluation information of the multimedia content.

9. A method according to claim 3, characterized in that the method further comprises:

acquiring shielding setting information of the user for the multimedia content;

and determining the target evaluation information from the evaluation information about the multimedia content according to the emotion information corresponding to the current evaluation information and the shielding setting information.

10. An evaluation information display apparatus, comprising:

the evaluation information display module is used for displaying the multimedia content and bullet screen information and comment information related to the media content;

the information sending module is used for sending the current evaluation information to a server;

the evaluation information receiving module is further configured to receive target evaluation information returned by the server, where the target evaluation information is evaluation information that the server is interested in by the user and is determined from evaluation information about the multimedia content according to emotion information corresponding to the current evaluation information;

the evaluation information display module is also used for refreshing the comment information displayed in the comment information display area according to the comment information in the target evaluation information, and displaying updated barrage information corresponding to the current playing time of the multimedia content in the barrage information in the target evaluation information to a user in the barrage display area;

the comment information display module is specifically configured to, when refreshing comment information displayed in a comment information display area according to comment information in the target comment information:

the current evaluation information comprises a corresponding video playing time stamp, and the evaluation information receiving module is specifically used for, when receiving bullet screen information in the target evaluation information returned by the server:

11. An evaluation information display apparatus, comprising:

the evaluation information sending module is used for displaying the multimedia content and the barrage information and comment information related to the media content to the terminal equipment;

the evaluation information acquisition module is used for acquiring current evaluation information of a user aiming at the currently played multimedia content;

the evaluation information determining module is used for determining target evaluation information from the evaluation information about the multimedia content according to the emotion information corresponding to the current evaluation information, wherein the target evaluation information is the evaluation information of interest to the user;

the evaluation information sending module is further used for refreshing the comment information displayed in the comment information display area according to the comment information in the target evaluation information, and displaying updated barrage information corresponding to the current playing time of the multimedia content in the barrage information in the target evaluation information to a user in the barrage display area;

The evaluation information sending module is specifically configured to, when sending the target evaluation information to a terminal device:

12. An electronic device comprising a processor and a memory:

the memory is configured to store a computer program which, when executed by the processor, causes the processor to perform the method of any of claims 1-2 or to perform the method of any of claims 3-9.

13. A computer readable storage medium for storing a computer program which, when run on a computer, causes the computer to perform the method of any one of claims 1-2 or any one of claims 3-9.