CN111915352A - Packaging code scanning marketing method based on fast-moving industry commodities - Google Patents
Packaging code scanning marketing method based on fast-moving industry commodities Download PDFInfo
- Publication number
- CN111915352A CN111915352A CN202010668069.7A CN202010668069A CN111915352A CN 111915352 A CN111915352 A CN 111915352A CN 202010668069 A CN202010668069 A CN 202010668069A CN 111915352 A CN111915352 A CN 111915352A
- Authority
- CN
- China
- Prior art keywords
- code
- activity
- commodities
- scanning
- fast
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/10544—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum
- G06K7/10821—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
- G06K7/1404—Methods for optical code recognition
- G06K7/1408—Methods for optical code recognition the method being specifically adapted for the type of code
- G06K7/1417—2D bar codes
Landscapes
- Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Finance (AREA)
- Electromagnetism (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Computer Vision & Pattern Recognition (AREA)
- General Health & Medical Sciences (AREA)
- Health & Medical Sciences (AREA)
- Artificial Intelligence (AREA)
- Toxicology (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to a packaging code scanning marketing method based on fast-moving industry commodities, which is characterized in that a UTC (over the cup) bottle opening and code scanning mode is used, a brand merchant is directly connected with a consumer through a packaging code on the commodity, the back support is the support of massive unique two-dimensional codes, and the method comprises the steps of generating, activating, storing, authenticating, activating, participating in activities at entrances, awarding, preventing brushing and blackening by wind control, participating in activities according to channels, participating in activities according to areas/business circles/time periods, flexibly and visually configuring, automatically generating activity orders, and generating a full-link system control program of an activity performance report to monitor and monitor the actual activity efficiency, analyze the activity conversion rate, improve the efficiency of marketing activities based on the bottle opening and code scanning, and better connect commodities, people, fields and reach end users.
Description
Technical Field
The invention belongs to the technical field of product marketing, and particularly relates to a packaging code-scanning marketing method based on fast-moving goods in the industry.
Background
The marketing mode of fast selling and bottle opening in the prior art has the following defects:
1. the integration of the whole service link is lacked, and the communication is not made from the production end to the marketing end, to the operation end and to the data end.
2. The support of multiple scenes and channels is not enough, and the online configuration degree is lower.
3. Different areas of differentiated marketing activities do not support, activities in different areas have time difference/activity mechanism difference/prize difference, prize diversity support is insufficient, online selection is not available, different activities need to be developed technically, and business requirements are supported by online different activities.
4. The activity safety is not enough, the black yield is rich, the probability of being brushed by black is high, and the activity distortion is caused.
Disclosure of Invention
1. Technical problem to be solved by the invention
The invention aims to solve the problems that the existing quick-release industry commodity code scanning activity function is incomplete and lacks of safety.
2. Technical scheme
In order to achieve the purpose, the technical scheme provided by the invention is as follows:
the invention relates to a packaging code scanning marketing method based on fast-moving industry commodities, which comprises the following steps:
s100, generating a two-dimensional code;
s200, configuring an activity flow;
s300, a user scans a code to participate in an activity;
s400, conducting random lottery drawing on the users participating in the activity according to the set winning rate;
and S500, issuing an electronic gift in real time according to the lottery drawing result, generating an activity order and recording data.
Preferably, in step S100, the two-dimensional code is generated by providing a test code and a formal code, the generation rules of the test code and the formal code are required to be consistent, and after the test code and the formal code are generated, the test code and the formal code are required to be checked, and the code package format is checked, and the number of the one-object-one-code link, the serial number, the secret code and the check string code is checked.
Preferably, in step S200, the configuration activity flow specifically includes activity theme setting, activity style setting, activity online and offline time setting, activity mechanism setting, activity description, activity restriction, prize setting, prize winning rate setting, and zone setting.
Preferably, in step S300, the user code scanning participation activity further includes an activity detection mechanism, the system detects the number of IP participation in unit time, the number of user participation in unit time, the number of trial and error in unit time, and the number of code scanning in unit time, and simultaneously records the behavior log synchronization system monitoring platform, and if the number reaches a corresponding threshold, the system automatically warns.
Preferably, in the step S500, the gift issuance uses one code and one order, and an activity order voucher is generated according to participation of the user.
Preferably, the two-dimensional code needs to double check whether the number of the activation code packages and the two-dimensional codes is correct during activation.
Preferably, the process of configuring the activity further comprises the step that after the system presets the online and offline time, the online can be automatically carried out according to the time rule, after the online, the user enters the activity by scanning the code in the package, after entering the activity, the page participating in the activity is displayed, the lottery can be synchronously participated, and the corresponding gift awards are received.
Preferably, the method also comprises the steps of monitoring the heat of the order in real time through the acquisition of order records, carrying out early warning judgment based on a set threshold value of unit time, and carrying out real-time monitoring on sudden increase/sudden decrease of the order.
Preferably, the activity statistics specifically includes generating activity order running water, prize issuing running water and user participation running water through a statistical form of the system and multi-dimensional statistical activity data.
3. Advantageous effects
Compared with the prior art, the technical scheme provided by the invention has the following beneficial effects:
the invention relates to a packaging code scanning marketing method based on fast-moving industry commodities, which comprises the following steps: s100, generating a two-dimensional code; s200, configuring an activity flow; s300, a user scans a code to participate in an activity; s400, conducting random lottery drawing on the users participating in the activity according to the set winning rate; and S500, issuing an electronic gift in real time according to the lottery drawing result, generating an activity order and recording data. Compared with the prior art, the invention has the beneficial effects that: according to the invention, by using a UTC (over the cup) mode of opening bottles and scanning codes, a brand merchant is directly connected with a consumer through a commodity packaging and coding, the support behind the brand merchant is the support of massive unique two-dimensional codes, and the method comprises the steps of generating, activating, storing, authenticating, activating, participating in activities at entrances, issuing rewards, preventing brushing and blackening by wind control, performing algorithms of random prize-winning rate, participating in activities according to channels, participating in activities according to areas/business circles/time periods, flexibly and visually configuring, automatically generating activity orders, and generating a full-link system control program of an activity performance report to monitor and monitor the actual activity efficiency, analyze the activity conversion rate, and improve the efficiency of marketing activities based on opening bottles and scanning codes, thereby better connecting commodities, people and fields and reaching terminal users.
Drawings
FIG. 1 is a flow chart of the method of the present invention.
Detailed Description
In order to facilitate an understanding of the invention, the invention will now be described more fully hereinafter with reference to the accompanying drawings, in which several embodiments of the invention are shown, but which may be embodied in many different forms and are not limited to the embodiments described herein, but rather are provided for the purpose of providing a more thorough disclosure of the invention.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs; the terminology used herein in the description of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention; as used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
Example 1
Referring to fig. 1, the packaging code scanning marketing method based on the fast-moving industry commodities in the embodiment includes the following steps:
s100, generating a two-dimensional code;
s200, configuring an activity flow;
s300, a user scans a code to participate in an activity;
s400, conducting random lottery drawing on the users participating in the activity according to the set winning rate;
and S500, issuing an electronic gift in real time according to the lottery drawing result, generating an activity order and recording data.
In step S100, the two-dimensional code generation needs to provide the test code and the formal code at the same time, the generation rules of the test code and the formal code need to be consistent, and the test code and the formal code generation need to be checked, and the code package format needs to be checked, and the number of the serial number, the secret code and the check string code needs to be checked.
In step S200, the activity configuration process specifically includes activity theme setting, activity style setting, activity online/offline time setting, activity mechanism setting, activity description, activity restriction, prize setting, prize winning rate setting, and zone setting.
In step S300, the user code scanning participation activity is further provided with an activity detection mechanism, the system detects the number of IP participation in unit time, the number of user participation in unit time, the number of trial and error in unit time, the number of code scanning in unit time, and simultaneously records the behavior log synchronization system monitoring platform, and if the corresponding threshold is reached, the system automatically warns. The method also comprises the steps of monitoring the heat of the order in real time through the acquisition of order records, carrying out early warning judgment based on a set threshold value of unit time, and carrying out real-time monitoring on sudden increase/sudden decrease of the order.
In step S500, the gift issuance uses one code and one order to generate the activity order voucher according to the participation of the user.
When the two-dimension code is activated, whether the number of the activation code packages and the number of the two-dimension codes are correct or not needs to be verified doubly.
The configuration activity flow also comprises that after the system presets the time of going online and going offline, the system can automatically go online according to the time rule, after going online, the user scans the code through the internal code of the package to enter the activity, and after entering the activity, the user displays the pages participating in the activity, can synchronously participate in the lottery and receive the corresponding gift awards.
The activity statistics specifically includes that activity order running, prize issuing running and user participation running are generated through a statistical report form of the system and multi-dimensional statistics of activity data.
The specific process for generating the two-dimensional code is as follows:
1. generating codes:
(1) after the test code is printed and checked to be correct, providing formal codes, and enabling the test code to be delivered in a piece-attaching mode;
(2) the test code and the formal code are both required to be provided from the serial code transmission platform, and the code generation rules of the test code and the formal code are required to be consistent; if the code amount is small and the printing shop does not support the platform, the code can be provided by encryption (the decompression code needs to be provided for the appointed person separately)
(3) Generating codes and transmitting serial codes;
(4) generating a two-dimensional code domain name as a live code domain name (provided after the live code platform of the operation center allocates the domain name, and checking whether the allocation is finished before delivery);
(5) the code string parameter rule needs to achieve billion-broken rate.
2. Delivery serial number
(1) Checking administrator/download account background functions;
(2) checking the code packet format;
(3) checking an object-code link, a serial number and a secret code;
(4) checking the number of serial codes/the number of serial codes of each code packet;
(5) logging in a download account to check whether the code packet can be downloaded;
(6) checking whether the code packet password can be received;
(7) after all code packets are pressed, accessory transmission and synchronous inspection are needed.
3. Printing link
(1) Scanning a two-dimensional code by a user, entering an active page, and checking whether a blank page is a document such as a project number and a project name;
(2) then, checking the domain name/parameter, the link validity, the http/https, whether the domain name is correct and the mobile phone model (apple \ android) of the two-dimensional code by using a code scanning inspection tool;
(3) following the printing progress and the delivery progress of the code printing factory, advancing to a manufacturer according to the production time of the product;
(4) if the box is activated according to the box/box, the code printing factory needs to provide a serial code relation corresponding table (marking the initial number section of each box/box);
(5) and (5) scrapping the serial codes physically.
4. Activation
(1) The filling plant needs to provide a list of code packages to be activated in advance;
(2) after the operation is activated, whether the number of the activation code packets and the number of the two-dimensional codes are correct or not needs to be checked doubly, so that the activation omission is avoided.
The user participates in code scanning and participation activities, and the legality of the user and the authentication code is verified; authenticating through an API signature asymmetric encryption mode, specifically:
the Resource can be accessed only after the Resource, the API Key, the API Secret and the security code are matched correctly, and the aging control is usually carried out by matching with a time stamp. The authentication mode has the following characteristics:
(1) the API Key/API Secret (security code) mode is not an RBAC in nature, but is used for ACL access right control.
(2) The server is responsible for generating a pair of key/secret for each client (the key/secret has no relation and can not be mutually calculated), saving and informing the client.
(3) Generally, all request parameters (API Key is also placed in the request parameters) are sequenced and then hashed with API Secret to generate a signature sign parameter, a server background only needs to perform signature calculation once according to a rule and then compares the signature with the signature of the request, and if the signature is equal, the signature does not pass.
(4) To avoid replay attacks, a timestamp parameter may be added to indicate the time of the client call. And the server side directly returns an error if the timestamp exceeds the allowable error in the process of verifying the request.
(5) Generally, each API user needs to distribute a pair of API Key/API Secret, for example, there are millions of users, which need millions of Key pairs, and the data amount is not large and generally exists in xml, and when the data amount is large, the data amount may exist in mysql/sqserver table.
Compared with the prior art, the invention has the beneficial effects that: according to the invention, by using a UTC (over the cup) mode of opening bottles and scanning codes, a brand merchant is directly connected with a consumer through a commodity packaging and coding, the support behind the brand merchant is the support of massive unique two-dimensional codes, and the method comprises the steps of generating, activating, storing, authenticating, activating, participating in activities at entrances, issuing rewards, preventing brushing and blackening by wind control, performing algorithms of random prize-winning rate, participating in activities according to channels, participating in activities according to areas/business circles/time periods, flexibly and visually configuring, automatically generating activity orders, and generating a full-link system control program of an activity performance report to monitor and monitor the actual activity efficiency, analyze the activity conversion rate, and improve the efficiency of marketing activities based on opening bottles and scanning codes, thereby better connecting commodities, people and fields and reaching terminal users.
The above-mentioned embodiments only express a certain implementation mode of the present invention, and the description thereof is specific and detailed, but not construed as limiting the scope of the present invention; it should be noted that, for those skilled in the art, without departing from the concept of the present invention, several variations and modifications can be made, which are within the protection scope of the present invention; therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (9)
1. A packaging code scanning marketing method based on fast-moving industry commodities is characterized by comprising the following steps:
s100, generating a two-dimensional code;
s200, configuring an activity flow;
s300, a user scans a code to participate in an activity;
s400, conducting random lottery drawing on the users participating in the activity according to the set winning rate;
and S500, issuing an electronic gift in real time according to the lottery drawing result, generating an activity order and recording data.
2. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 1, wherein: in step S100, the two-dimensional code generation needs to provide the test code and the formal code at the same time, the code generation rules of the test code and the formal code need to be consistent, and the test code and the formal code generation need to be checked, the code package format needs to be checked, and the number of the one-object-one-code link, the serial number, the secret code and the check string code needs to be checked.
3. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 1, wherein: in step S200, the activity configuration process specifically includes activity theme setting, activity style setting, activity online/offline time setting, activity mechanism setting, activity description, activity restriction, prize setting, prize winning rate setting, and zone setting.
4. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 1, wherein: in the step S300, the user code scanning participation activity is further provided with an activity detection mechanism, the system detects the number of IP participation in unit time, the number of user participation in unit time, the number of trial and error in unit time, the number of code scanning in unit time, and simultaneously records the behavior log synchronization system monitoring platform, and if the corresponding threshold is reached, the system automatically warns.
5. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 1, wherein: in step S500, the gift is issued with one code and one order, and an activity order voucher is generated according to participation of the user.
6. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 2, is characterized in that: when the two-dimension code is activated, whether the number of the activation code packages and the number of the two-dimension codes are correct needs to be verified doubly.
7. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 3, wherein: the configuration activity flow also comprises that after the system presets the time of going online and going offline, the system can automatically go online according to the time rule, after going online, the user scans the code through the internal code of the package to enter the activity, and after entering the activity, the user displays the pages participating in the activity, can synchronously participate in the lottery and receive the corresponding gift awards.
8. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 4, wherein: the method also comprises the steps of monitoring the heat of the order in real time through the acquisition of order records, carrying out early warning judgment based on a set threshold value of unit time, and carrying out real-time monitoring on sudden increase/sudden decrease of the order.
9. The packaging code-scanning marketing method based on the fast-moving industry commodities, as claimed in claim 5, wherein: the activity statistics specifically includes that activity order running, prize issuing running and user participation running are generated through a statistical report form of the system and multi-dimensional statistics of activity data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010668069.7A CN111915352A (en) | 2020-07-13 | 2020-07-13 | Packaging code scanning marketing method based on fast-moving industry commodities |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010668069.7A CN111915352A (en) | 2020-07-13 | 2020-07-13 | Packaging code scanning marketing method based on fast-moving industry commodities |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111915352A true CN111915352A (en) | 2020-11-10 |
Family
ID=73227052
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010668069.7A Pending CN111915352A (en) | 2020-07-13 | 2020-07-13 | Packaging code scanning marketing method based on fast-moving industry commodities |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111915352A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20130167244A1 (en) * | 2011-12-23 | 2013-06-27 | Aon Global Risk Research Limited | System for Managing Risk in Employee Travel |
| CN105761097A (en) * | 2016-01-29 | 2016-07-13 | 广西中烟工业有限责任公司 | Two-dimensional code integral exchange service system interconnected with internet e-commerce and using method |
| CN109299980A (en) * | 2018-09-17 | 2019-02-01 | 上海劲牛信息技术有限公司 | A kind of method and server for carrying marketing award based on pesticide two dimensional code |
-
2020
- 2020-07-13 CN CN202010668069.7A patent/CN111915352A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20130167244A1 (en) * | 2011-12-23 | 2013-06-27 | Aon Global Risk Research Limited | System for Managing Risk in Employee Travel |
| CN105761097A (en) * | 2016-01-29 | 2016-07-13 | 广西中烟工业有限责任公司 | Two-dimensional code integral exchange service system interconnected with internet e-commerce and using method |
| CN109299980A (en) * | 2018-09-17 | 2019-02-01 | 上海劲牛信息技术有限公司 | A kind of method and server for carrying marketing award based on pesticide two dimensional code |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104125203B (en) | Right management method and system | |
| CN106708489A (en) | Debugging method and system of equipment | |
| CN108632259A (en) | A kind of mist calculate node device authentication system and method based on block chain | |
| CN105741137A (en) | Package two-dimensional code based instant real object awarding platform and use method therefor | |
| CN106559483B (en) | Lottery ticket choosing and selling system and information processing method based on the lottery ticket choosing and selling system | |
| CA2592828C (en) | High volume electronic lottery ticket distribution system | |
| CN106934628A (en) | The generation verification method and system of a kind of passive anti-fake two-dimension code | |
| CN104488245A (en) | Improvements relating to security methods using mobile devices | |
| CN104182878A (en) | Method and system for product authentication | |
| CN108243182A (en) | Management authorization method, sub- management end, root management end and the storage medium of block chain | |
| CN105704117A (en) | Internet online voting system | |
| CN108964901A (en) | Information Authentication method, system, device | |
| CN105761097A (en) | Two-dimensional code integral exchange service system interconnected with internet e-commerce and using method | |
| CN102684884A (en) | Portal Web server and method for preventing off-line request forgery | |
| CN107679149A (en) | A kind of data processing method and server | |
| CN104036399A (en) | True and false identification method based bar code scanning and dynamic password | |
| CN107181795A (en) | A kind of convenient packaging process of wireless security terminal firmware and system | |
| CN111915352A (en) | Packaging code scanning marketing method based on fast-moving industry commodities | |
| CN202206419U (en) | Network security terminal and interactive system based on terminal | |
| WO2012110897A2 (en) | Verifying the location of a mobile communication device | |
| CN112883425A (en) | Data processing method based on block chain and block chain link point | |
| CN110602133B (en) | Intelligent contract processing method, block chain management device and storage medium | |
| CN103873259A (en) | Method and system for anti-fake authentication of dynamic code based on time factors | |
| US20050209870A1 (en) | Consumer products marketing process and method | |
| CN108093318A (en) | A kind of method and OLT of PON system License certifications |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20201110 |
|
| RJ01 | Rejection of invention patent application after publication |