CN111915346A - Advertisement publishing method and system - Google Patents

Advertisement publishing method and system Download PDF

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Publication number
CN111915346A
CN111915346A CN202010643394.8A CN202010643394A CN111915346A CN 111915346 A CN111915346 A CN 111915346A CN 202010643394 A CN202010643394 A CN 202010643394A CN 111915346 A CN111915346 A CN 111915346A
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task
playing
terminal
package
setting
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CN111915346B (en
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胡燕真
庄文泽
林楚榛
卓建奇
林颖蘋
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Xiamen Intretech Automotive Electronics Co ltd
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Xiamen Intretech Automotive Electronics Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/448Execution paradigms, e.g. implementations of programming paradigms
    • G06F9/4482Procedural

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  • Theoretical Computer Science (AREA)
  • Software Systems (AREA)
  • Business, Economics & Management (AREA)
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  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
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  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to an advertisement publishing method and system, wherein the method comprises the following steps: s1: creating and storing a corresponding task packet for each playing task; s2: after a task package needing to be played in each time period of each playing terminal is set through the task scheduling module, the task scheduling module is sent to each playing terminal; s3: and each playing terminal plays the task package corresponding to the time period in different time periods according to the setting condition in the task scheduling module. According to the invention, by creating the task package and calling the task package through the task scheduling module, the scheduling of each playing task can be flexibly realized, the operation of a user is facilitated, and the experience of the user is improved.

Description

Advertisement publishing method and system
Technical Field
The invention relates to the field of advertisement publishing, in particular to an advertisement publishing method and system.
Background
With the globalization of economy, the rapid development of business and the increasing of the consumption level of everyone, the advertisement demand driven by the globalization of economy is more and more. With the increase of market share of multimedia advertisement machines, the types of advertisement machines are increased and more, and the advertisement publishing system is just the same. Different advertisers have different tasking and scheduling schemes.
How to seize the market in a fast network information-based society, as a developer of an advertisement information release system, how to enable a client to get on the market faster, how to draw and schedule tasks more quickly, intuitively and easily, how to issue tasks more quickly and accurately, and how to definitely are important breakthrough points of market competition.
Disclosure of Invention
In order to solve the above problems, the present invention provides an advertisement publishing method and system.
The specific scheme is as follows:
an advertisement publishing method comprises the following steps:
s1: creating and storing a corresponding task packet for each playing task;
the task package comprises a task template unit and a resource file unit, wherein the task template unit is used for setting a template when each playing area in the playing terminal plays, and the resource file unit is used for setting a resource file used for playing in each playing area;
s2: after a task package needing to be played in each time period of each playing terminal is set through the task scheduling module, the task scheduling module is sent to each playing terminal;
s3: and each playing terminal plays the task package corresponding to the time period in different time periods according to the setting condition in the task scheduling module.
Furthermore, each playing area of the task package is provided with at least one group, and each group corresponds to different playing resources.
Further, each playback resource includes at least one resource file, and different resource files have different priorities for determining the playback order.
Further, when the number of the playing areas corresponding to the playing terminal is more than one, setting a main playing area and a plurality of sub-playing areas; setting that when the resource file in the main playing area is not played completely, the resource file in the sub playing area is played circularly; and when the resource file in the main playing area is played, stopping playing the resource file in the sub playing area, and playing the resource file corresponding to the next group in the main playing area and the sub playing area.
Further, step S1 includes setting a task type corresponding to each task package, and setting a priority corresponding to each task type.
Furthermore, at least one task packet of different task types is set in each time period in the task scheduling module, and the playing terminal plays the task packets according to the priority order of the task packets.
Further, the method for setting the task package in step S2 is as follows: after a certain time period of a certain playing terminal is selected to be in a corresponding area in the task scheduling module, the system automatically pops up a task package editing module to set the basic configuration, time scheduling and terminal allocation of a task package; the basic configuration comprises the name of a task package; the time schedule is used for setting the playing time of the task package; and the terminal is distributed and used for setting the terminal equipment information to be issued by the task packet.
Further, step S2 includes performing an audit on each task package.
Further, different colors are set for the task packages in different states in the task scheduling module, and the states include an audit state and a transcoding state.
An advertisement issuing system comprises an advertisement issuing terminal and a playing terminal, wherein the advertisement issuing terminal and the playing terminal respectively comprise a processor, a memory and a computer program which is stored in the memory and can run on the processor, the steps of the method in the step 1 and the step 2 of the embodiment of the invention are realized when the advertisement issuing terminal executes the computer program in the memory, and the step 3 of the embodiment of the invention is realized when the playing terminal executes the computer program in the memory.
According to the technical scheme, the scheduling of each playing task can be flexibly realized by creating the task package and calling the task package through the task scheduling module, so that the operation of a user is facilitated, and the user experience is improved.
Drawings
Fig. 1 is a flowchart illustrating a first embodiment of the present invention.
Fig. 2 is a schematic diagram showing a task package in this embodiment.
Fig. 3 is a schematic diagram of the task scheduling module in this embodiment.
Fig. 4 is a basic configuration page of the task package editing module in this embodiment.
Fig. 5 is a time arrangement page of the task package editing module in this embodiment.
Fig. 6 is a terminal allocation page of the task package editing module in this embodiment.
Detailed Description
To further illustrate the various embodiments, the invention provides the accompanying drawings. The accompanying drawings, which are incorporated in and constitute a part of this disclosure, illustrate embodiments of the invention and, together with the description, serve to explain the principles of the embodiments. Those skilled in the art will appreciate still other possible embodiments and advantages of the present invention with reference to these figures.
The invention will now be further described with reference to the accompanying drawings and detailed description.
The first embodiment is as follows:
an embodiment of the present invention provides an advertisement publishing method, as shown in fig. 1, the method includes the following steps:
step 1: and creating and storing a corresponding task package aiming at each playing task.
The task package comprises a task template unit and a resource file unit, wherein the task template unit is used for setting a template when each playing area in the playing terminal plays, and the resource file unit is used for setting a resource file used for playing in each playing area.
Further, each task package may include broadcast resources of multiple companies, in order to enable the broadcast resources of the multiple companies to be broadcast sequentially without being broadcast at the same time, in this embodiment, each broadcast area sets multiple groups according to the number of the broadcast resource files, each group corresponds to a different broadcast resource, and when a user creates a task package, the resource file corresponding to each group may be added to the resource file unit, as shown in fig. 2. The different playing resources may be playing resources of different companies, or playing resources of different types and different sources, which is not limited herein.
Further, each playing resource may include a plurality of resource files, and different resource files need to be set with different priorities to determine the playing order of each resource file in the group.
Further, when the number of the playing areas corresponding to the playing terminal is greater than one, as shown in fig. 2, a main playing area and a plurality of sub-playing areas are set; setting that when the resource file in the main playing area is not played completely, the resource file in the sub playing area is played circularly; and when the resource file in the main playing area is played, stopping playing the resource file in the sub playing area, and playing the resource file corresponding to the next group in the main playing area and the sub playing area.
The task package may set an attribute of each resource file, or may set a global attribute for all resource files, where the priority of the global attribute is lower than the attribute set by each resource file.
After the setting of the contents in the task template unit and the resource file unit in the task package is finished, the task types corresponding to the task package can be set, and the priority corresponding to each task type is set. The embodiment is applied to advertisement playing on the bus, so the set task types comprise a common task, a gasket task, an emergency inter-cut task and a GPS forced trigger task, wherein the GPS forced trigger task is to play the corresponding GPS forced trigger task when the bus runs to a certain area, and the gasket task is to play the gasket task when the bus does not have the play task. By setting the task type corresponding to each task packet and the priority corresponding to the task type, the management of the playing task can be facilitated.
And when the work is finished, the task package is stored so as to be directly called when the task is scheduled.
Step 2: after the task scheduling module sets the task packet to be played in each time period of each playing terminal, the task scheduling module is sent to each playing terminal.
In this embodiment, the task scheduling module shown in fig. 3 is used for setting, and a corresponding task package is set for each time slot of each play terminal according to a requirement. The ordinate of the task scheduling module is each time period, and the abscissa is the name of the group to which the playing terminal belongs.
Because the task types corresponding to the task packages are various, a plurality of task packages of different task types can be set at the same time in a certain time period, and because the priority of the task packages is different, the content of the task package with higher priority is played preferentially when the time period meets the triggering condition.
Further, in order to ensure the correctness of the played content, the user also needs to perform audit on each task package set in the task scheduling module, and in this embodiment, multiple audit modes are set, such as single task package audit, audit of all task packages in the whole group for 24 hours, single audit, multiple levels of audit, no audit, and the like. In order to facilitate the user to view the status of each task package, in this embodiment, different colors are set for task packages in different statuses, where the statuses include an audit status, a transcoding status, and the like.
The method for setting the task packet corresponding to a certain time period of a certain terminal in this embodiment is as follows: after selecting (in this embodiment, using frame selection, dragging from point a to point B in fig. 3) the area corresponding to the time period of the terminal, the system will automatically pop up a task package editing module, as shown in fig. 4, 5, and 6, to set the basic configuration, time arrangement, and terminal allocation of the task package. The basic configuration contains the name of the task package, and the created task package in step 1 is linked through the name. The time schedule is used to set the play time of the task package, and the play time includes a start time and an end time. And the terminal is distributed and used for setting the terminal equipment information to be issued by the task packet.
Because the same task package can be arranged in different time periods of different terminals, a plurality of same task packages arranged in the task scheduling module can be edited and modified simultaneously or a single task package can be edited and modified for convenient unified management.
And step 3: and each playing terminal plays the task package corresponding to the time period in different time periods according to the setting condition in the task scheduling module.
Compared with the prior art, the first embodiment of the invention has the following beneficial effects:
(1) after the task package is created, the task package can be referred by a plurality of tasks, tasks in the same part do not need to be edited again aiming at each task, and the reusability is high.
(2) The task schedule is displayed in a graphical mode, and the arrangement of all terminals, tasks, time and dates is clear at a glance.
(3) The task package is added in a dragging mode, so that the method is quicker and better in user experience.
(4) The tasks in different states are distinguished according to different background colors, visual impact is strong, and users can distinguish different types of tasks more quickly and better.
Example two:
the invention also provides an advertisement issuing system, which comprises an advertisement issuing terminal and a playing terminal, wherein the advertisement issuing terminal and the playing terminal respectively comprise a memory, a processor and a computer program which is stored in the memory and can run on the processor, the steps of the step 1 and the step 2 in the first embodiment of the invention are executed when the advertisement issuing terminal executes the computer program in the memory, and the step of the step 3 in the first embodiment of the invention is executed when the playing terminal executes the computer program in the memory.
Further, as an executable scheme, the advertisement publishing terminal may be a desktop computer, a notebook, a palm computer, a cloud server, and other computing devices. The playing terminal can be various playing devices such as LEDs, LCDs and the like.
Further, as an executable solution, the Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, a discrete hardware component, and the like. The general processor may be a microprocessor or the processor may be any conventional processor, etc., and the processor is a control center of the advertisement issuing terminal and the broadcasting terminal, and various interfaces and lines are used to connect the various parts of the whole advertisement issuing terminal and the broadcasting terminal.
The memory can be used for storing the computer program and/or the module, and the processor can realize various functions of the advertisement issuing terminal and the playing terminal by running or executing the computer program and/or the module stored in the memory and calling the data stored in the memory. The memory can mainly comprise a program storage area and a data storage area, wherein the program storage area can store an operating system and an application program required by at least one function; the storage data area may store data created according to the use of the mobile phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
While the invention has been particularly shown and described with reference to a preferred embodiment, it will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (10)

1. An advertisement publishing method, comprising the steps of:
s1: creating and storing a corresponding task packet for each playing task;
the task package comprises a task template unit and a resource file unit, wherein the task template unit is used for setting a template when each playing area in the playing terminal plays, and the resource file unit is used for setting a resource file used for playing in each playing area;
s2: after a task package needing to be played in each time period of each playing terminal is set through the task scheduling module, the task scheduling module is sent to each playing terminal;
s3: and each playing terminal plays the task package corresponding to the time period in different time periods according to the setting condition in the task scheduling module.
2. The advertisement distribution method according to claim 1, wherein: each playing area of the task package is provided with at least one group, and each group corresponds to different playing resources.
3. The advertisement distribution method according to claim 2, wherein: each playback resource comprises at least one resource file, different resource files having different priorities for determining the playback order.
4. The advertisement distribution method according to claim 2, wherein: when the number of the playing areas corresponding to the playing terminal is more than one, setting a main playing area and a plurality of sub-playing areas; setting that when the resource file in the main playing area is not played completely, the resource file in the sub playing area is played circularly; and when the resource file in the main playing area is played, stopping playing the resource file in the sub playing area, and playing the resource file corresponding to the next group in the main playing area and the sub playing area.
5. The advertisement distribution method according to claim 1, wherein: step S1 further includes setting a task type corresponding to each task package, and setting a priority corresponding to each task type.
6. The advertisement distribution method according to claim 5, wherein: and at least one task packet of different task types is set in each time period in the task scheduling module, and the playing terminal plays the task packets according to the priority order of the task packets.
7. The advertisement distribution method according to claim 1, wherein: the method for setting the task package in step S2 is as follows: after a certain time period of a certain playing terminal is selected to be in a corresponding area in the task scheduling module, the system automatically pops up a task package editing module to set the basic configuration, time scheduling and terminal allocation of a task package; the basic configuration comprises the name of a task package; the time schedule is used for setting the playing time of the task package; and the terminal is distributed and used for setting the terminal equipment information to be issued by the task packet.
8. The advertisement distribution method according to claim 1, wherein: step S2 further includes auditing each task package.
9. The advertisement distribution method according to claim 1, wherein: and different colors are set for the task packages in different states in the task scheduling module, wherein the states comprise an auditing state and a transcoding state.
10. An advertisement distribution system characterized by: the advertisement publishing terminal and the broadcasting terminal are included, the advertisement publishing terminal and the broadcasting terminal respectively comprise a processor, a memory and a computer program stored in the memory and running on the processor, the advertisement publishing terminal executes the computer program in the memory to execute the steps of S1 and S2 in the claims 1-4, and the broadcasting terminal executes the computer program in the memory to execute the steps of S3 in the claims 1-4.
CN202010643394.8A 2020-07-07 2020-07-07 Advertisement publishing method and system Active CN111915346B (en)

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