CN111861584A - Commercial advertisement redirection system and method - Google Patents
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Abstract
When the advertisement putting strategy is modified by the advertiser, the advertisements in the putting process need to be redirected. A commercial redirection system comprises an advertisement monitoring module, an advertisement association module, an advertisement pushing module and a recording module. The advertisement monitoring module comprises a user click request node, a current advertisement characteristic node, an advertisement strategy library and an advertisement comparison module. The advertisement association module comprises a picture advertisement processing module and an advertisement database. The advertisement pushing module comprises an advertisement strategy module and advertisement position nodes. The recording module comprises a recording submodule. The system reduces the transmitted information amount and the server load, and simultaneously ensures the timeliness of advertisement delivery.
Description
Technical Field
The invention relates to the technical field of advertisements of the Internet, in particular to a commercial advertisement redirection system and a commercial advertisement redirection method.
Background
With the wide application of the internet, the internet advertisement is increasingly favored by advertisers. Particularly, aiming at the market propaganda popularization in the transnational field, due to the limitation of geographic factors, languages, channels and the like, a plurality of advertisers select a third-party advertisement platform to carry out network propaganda popularization. The internet advertisement on the market only achieves the basic functions of advertisement position management and advertisement putting, and realizes the putting of common advertisements.
Along with the development of refinement and programmed propaganda of advertisement promotion, an advertiser has the operation possibility of more diversity and convenience than the traditional propaganda. This also puts higher demands on the advertisement platform, and the state change of a large amount of advertisements can produce a large amount of data, and is higher for the system requirement, and simultaneously, the automation strategy of the advertiser needs to take effect immediately, so need an efficient processing scheme that can handle the advertisement strategy failure condition that the client shows.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a commercial redirection system and method, which can process the problem that the advertisement strategies of an internet advertisement client and a server are not matched, push the updated advertisement and update the content of an advertisement display page.
In order to solve the technical problem, the invention provides a commercial redirection system, which comprises an advertisement monitoring module, an advertisement association module, an advertisement pushing module and a recording module;
the advertisement monitoring module includes:
the system comprises a user click request node, a client and a server, wherein the user click request node is arranged in the client and is used for collecting a user advertisement click event and collecting the client and user characteristic data;
the current advertisement characteristic node is arranged in the client and used for collecting the advertisement content and characteristics clicked by the current user;
the advertisement strategy library is arranged at the server side and used for recording the current strategy types of all advertisements;
the advertisement comparison module is arranged at the server end and used for comparing whether the user characteristic data corresponding to the current advertisement accords with the current strategy type recorded in the advertisement strategy library;
the advertisement association module comprises:
the picture advertisement processing module is arranged at the server side and used for converting the advertisement picture into a PNG format picture;
the advertisement database is arranged at the server side and used for storing the advertisement data processed by other modules in the advertisement association module and recording the delivery strategy and the advertiser information of each advertisement data;
the advertisement push module includes:
the advertisement strategy module is arranged at the server side and used for selecting the advertisement content which is most suitable for the user from the advertisement database in combination with the client side and the user characteristic data parameters provided by the user click request node and pushing the advertisement content to the corresponding client side;
the advertisement position node is arranged at the client and used for responding to the advertisement content pushed by the advertisement strategy module and updating and displaying the advertisement content at the appointed position of the client;
the recording module includes:
and the recording submodule is used for recording the result of the advertisement comparison module, the click request time of the user, the advertisement content and the delivery strategy clicked by the current user, and the advertisement content and the delivery strategy which are most suitable for the user.
As an improvement of the above scheme, the advertisement association module further comprises a video advertisement processing module, which is arranged at the server side and used for converting the video advertisement into a format supported by the http and https protocols;
as an improvement of the above scheme, the advertisement policy module comprises a screening module and a selective pushing module, wherein the screening module screens out advertisements meeting the serving policy from the advertisement database according to the client and the user characteristic data; the client and user characteristic data comprises geographical location information, equipment information, an IP address and the like.
As an improvement of the scheme, the selective pushing module sequentially pushes the same-advertiser advertisement, the high-price advertisement and the main pushing advertisement from the advertisements screened by the screening module.
As an improvement of the scheme, the selective pushing module sequentially pushes the same-advertiser advertisement, the main-pushing advertisement and the high-price advertisement from the advertisements screened by the screening module.
As an improvement of the above scheme, the recording module further includes an analysis module, and the analysis module judges whether the targeting factor is one of an advertisement policy change, an advertisement pause, and an advertisement delivery error according to the recorded result.
As an improvement of the above scheme, the user characteristic data includes browsing habits, consumption habits, and the like;
preferably, the user characteristic data may further include user gender, hobbies, and the like.
As an improvement of the above scheme, the server is a cloud server.
Correspondingly, the invention also provides a commercial redirection method, which comprises the following steps:
A. collecting client and user characteristic data by using the user click request node;
B. acquiring the advertisement content and the characteristics clicked by the current user by using the current advertisement characteristic node;
C. comparing whether the user characteristic data corresponding to the current advertisement accords with the current strategy type recorded in the advertisement strategy library or not by using the advertisement comparison module, and if the user characteristic data and the current strategy type do not accord with each other, sending a comparison result to a server;
D. selecting the advertisement content which is most suitable for the user from the advertisement database by using the advertisement strategy module in combination with the client side provided by the user click request node and the user characteristic data parameter, and pushing the advertisement content to the corresponding client side;
E. using the advertisement position node to respond the advertisement content pushed by the advertisement strategy module and updating and displaying at the appointed position of the client;
F. and recording the result of the advertisement comparison module, the click request time of the user, the advertisement content and the delivery strategy clicked by the current user, and the advertisement content and the delivery strategy which are most suitable for the user by using the recording module.
As an improvement of the scheme, the advertisement strategy module comprises a selection screening module and a selection pushing module, and the pushing sequence of the selection pushing module is one of 'same-advertiser advertisement, high-price advertisement, main-pushing advertisement' and 'same-advertiser advertisement, main-pushing advertisement and high-price advertisement'.
The implementation of the invention has the following beneficial effects:
the invention can reasonably and effectively process the user access, and improve the flow utilization rate and the user experience, thereby improving the advertisement putting effect and the income.
The invention is provided with the user monitoring module, can record the operation condition of the user at the client, and uses the advertisement pushing module to select the advertisement with corresponding content for targeted delivery according to the characteristic data of the user, thereby increasing the advertisement effect to the maximum extent, reducing the disturbance of the advertisement content which is not interested by the user to the user and realizing the benign development of Internet advertisement delivery.
The invention is provided with the recording module, can record various events triggered by the system, is convenient for later statistical analysis and reason search, and saves manpower.
The invention adopts the click response mode to process, but not the timing confirmation mode, thereby not only reducing the transmitted information quantity and the server load, but also ensuring the timeliness of the advertisement delivery.
Drawings
FIG. 1 is a schematic block diagram of a commercial redirection system according to a first embodiment of the present invention;
FIG. 2 is a block diagram of an advertisement policy module of a commercial redirection system of the present invention;
FIG. 3 is a schematic block diagram of a commercial redirection system according to a second embodiment of the present invention;
FIG. 4 is a schematic block diagram of a commercial redirection system according to a third embodiment of the present invention;
FIG. 5 is a flow chart of a first embodiment of a commercial redirection method of the present invention;
fig. 6 is a flow chart of a second embodiment of a commercial redirection method of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings.
The invention provides a commercial redirection system, which comprises an advertisement monitoring module 1, an advertisement association module 2, an advertisement pushing module 3 and a recording module 4, wherein the advertisement monitoring module is used for monitoring the advertisement;
the advertisement monitoring module 1 includes:
the system comprises a user click request node 11, a client and a server, wherein the user click request node is arranged in a client and used for collecting a user advertisement click event and collecting client and user characteristic data;
the current advertisement characteristic node 12 is arranged in the client and used for collecting the advertisement content and characteristics clicked by the current user;
specifically, the client is one of various programs of a browser, a game, video playing software and live broadcasting software, when a user request node acquires a user click event, browsing data, content data and user characteristic data of the client are collected together, meanwhile, current advertisement content and characteristic data are acquired by the current advertisement characteristic node 12, and the content of the client and the content of the current advertisement characteristic node are converged and sent to a server; the client data also comprises an IP address, an equipment MAC address and the like; the user characteristic data comprises information such as user gender, age, country and region of the user, interests and hobbies and the like; the interest and hobbies of the user are comprehensively judged by the click content and the stay time of the user in combination with historical data, and corresponding information can be provided by a browser and the like; for example, if a user frequently browses sports websites and stays there for a long time, a "sports" tag is added to the user's hobbies.
The advertisement strategy library 13 is arranged at the server end and used for recording the current strategy types of all the advertisements;
specifically, the current policy type is an overall policy configured by the advertiser for the advertisement to which the advertiser belongs or a policy configured by a single advertisement in a targeted manner, if the advertiser configures the policy type for the single advertisement in a targeted manner, the policy type of the advertisement is set as the policy type configured by the advertiser in a targeted manner, and if the advertiser does not configure the policy type for the advertisement in a targeted manner separately, the policy type of the advertisement is set as the overall policy type;
an advertisement comparison module 14, disposed at the server, for comparing whether the user characteristic data corresponding to the current advertisement conforms to the current policy type recorded in the advertisement policy library 13;
specifically, the comparison content includes the national region and hobbies, and also can include the information of the gender, age and the like of the user; since the change of the advertisement strategy type may directly result in that the user with the above user characteristics is no longer the target audience of the advertisement, the result of the comparison content will directly affect the subsequent steps of the system; if the comparison result shows that the user characteristics accord with the current strategy type, the subsequent action of the system is not triggered; if the comparison result shows that the user characteristics do not accord with the current strategy type, triggering the subsequent steps of the system;
the advertisement association module 2 comprises:
the picture advertisement processing module 21 is arranged at the server end and used for converting the advertisement picture into a PNG format picture;
specifically, the advertisement may compress the advertisement pictures uploaded by the user to a specified size and convert the format to a PNG format suitable for advertisement presentation.
The advertisement database 22 is arranged at the server side and used for storing the advertisement data processed by other modules in the advertisement correlation module 2 and recording the delivery strategy of each advertisement data and the advertiser information;
the advertisement push module 3 includes:
an advertisement policy module 31, disposed at the server, and configured to select, in combination with the client and the user characteristic data parameter provided by the user click request node 11, an advertisement content that is most suitable for the user from the advertisement database 22, and push the selected advertisement content to the client;
the advertisement position node 32 is arranged at the client and used for responding to the advertisement content pushed by the advertisement strategy module 31 and updating and displaying at the appointed position of the client;
the recording module 4 includes:
the recording sub-module 41 is configured to record the result of the advertisement comparing module 14, the time of the user click request, the advertisement content and the delivery policy clicked by the current user, and the advertisement content and the delivery policy that are most suitable for the user.
As an improvement to the above solution, the advertisement policy module 31 includes a filtering module 311 and a selection pushing module 312.
As an improvement of the above solution, the screening module 311 screens out the advertisements meeting the associated delivery policy from the advertisement database 22 according to the client and the user characteristic data;
as an improvement of the above scheme, the selection pushing module 312 sequentially pushes the same-advertiser advertisement, the high-price advertisement, and the main-pushed advertisement from the advertisements screened by the screening module 311.
As an improvement of the above scheme, the selection pushing module 312 sequentially pushes the same-advertiser advertisement, the main-pushed advertisement, and the high-price advertisement from the advertisements screened by the screening module 311.
Specifically, the advertisement of the same advertiser refers to an advertisement belonging to the same advertiser as the advertisement clicked by the current user, and since the screening module 311 has screened out the advertisement conforming to the affiliated serving policy, the advertisement of the same advertiser is a highly similar advertisement to the advertisement clicked by the current user; the main push advertisement refers to an advertisement which is set by an advertiser to have a more aggressive advertisement strategy and is preferentially pushed in a condition-meeting range; the high-price advertisement refers to an advertisement with the highest bid price except the co-advertiser advertisement and the main-push advertisement.
According to the second embodiment of the present invention, the advertisement association module 2 further includes a video advertisement processing module 23, where the video advertisement processing module 23 is disposed at the server end, and is configured to convert the video advertisement into a format supported by an http and http protocol;
specifically, the video advertisement processing module 23 is configured to convert the video into a format supported by http and https protocols, such as flv, f4v, mp4, and the like.
According to the third embodiment of the present invention, the recording module 4 further includes an analyzing module 42, and the analyzing module 42 determines that the targeting factor is one of an advertisement policy change, an advertisement pause, and an advertisement placement error according to the recorded result.
Specifically, the analysis module 42 determines that the client and the user characteristic data of the advertisement clicked by the current user are compared with the advertisement delivery policy when the user opens the device where the client is located, and if the client and the user characteristic data are not consistent, it is determined that the advertisement delivery is wrong; if the two are consistent, judging that the advertisement delivery is not wrong, continuing to judge the advertisement strategy state clicked by the current user, if the advertisement delivery is stopped, judging that the advertisement is suspended, otherwise, judging that the advertisement strategy is changed; the reason for the advertisement pause may be that the user stops putting, the advertisement putting cost reaches a budget value, the system filtering mechanism pauses the advertisement, etc.; the reason for the change in the advertising policy may be that the period of validity for the advertiser to manually change the policy or set the policy has passed.
The result data recorded by the recording module 4 can help to analyze the reason for triggering the system, and can assist in analyzing the behavior data of the user and improve the characteristics of the system.
As an improvement of the above scheme, the user characteristic data further includes browsing habits, consumption habits, and the like;
preferably, the user characteristic data may further include user gender, hobbies, and the like.
Preferably, the server is a cloud server.
Correspondingly, the invention also provides a commercial redirection method, which comprises the following steps:
s001, using the user click request node 11 to collect the client and the user characteristic data;
s002, collecting the advertisement content and the characteristics clicked by the current user by using the current advertisement characteristic node 12;
s003, comparing whether the user characteristic data corresponding to the current advertisement accords with the current strategy type recorded in the advertisement strategy library 13 or not by using the advertisement comparison module 14, and if the user characteristic data and the current strategy type do not accord with each other, sending a comparison result to a server;
s004, combining the client and the user characteristic data parameters provided by the user click request node 11 by using the advertisement strategy module 31, selecting the advertisement content most suitable for the user from the advertisement database 22, and pushing the advertisement content to the client;
s005, using the advertisement position node 32 to respond to the advertisement content pushed by the advertisement strategy module 31, and updating and displaying at the appointed position of the client;
s006, the result of the advertisement comparison module 14, the user click request time, the advertisement content and the delivery strategy clicked by the current user, and the advertisement content and the delivery strategy which are most suitable for the user are recorded by using the recording module 4.
As an improvement of the above scheme, the advertisement policy module 31 includes a selection screening module 311 and a selection pushing module 312, and the pushing sequence of the selection pushing module 312 is one of "same advertiser advertisement, high price advertisement, main pushing advertisement" and "same advertiser advertisement, main pushing advertisement, high price advertisement".
As another embodiment of the above method, different from the above method, step S004 is adjusted to: selecting advertisements which accord with client side and user characteristic data parameters provided by the user click request node from the advertisement database by using the combination of screening modules in an advertisement strategy module; and step S004b is added between the above step S004 and step S005: and selecting the advertisement content which is most suitable for the user according to the sequence by using a selection pushing module in the advertisement strategy module, and pushing the advertisement content to the corresponding client.
It should be noted that, the advertisement positions correspond to millions or even tens of millions of click volumes, if each advertisement position accesses the server all the time, the advertisement status is verified and judged, and the server cannot respond to all accesses quickly, even the server is paralyzed.
Therefore, the system only carries out request and judgment when the user clicks the request, greatly reduces the interaction amount of data and reduces the access frequency of the client to the server. The recording module 4 collects data at the client and sends the data to the server at one time, so that the access frequency of the server is reduced, more data are provided, and the data can be used for optimizing the system.
While the invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not to be limited to the disclosed embodiment, but on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (10)
1. A commercial redirection system, characterized by: the system comprises an advertisement monitoring module, an advertisement correlation module, an advertisement pushing module and a recording module;
the advertisement monitoring module includes:
the system comprises a user click request node, a client and a server, wherein the user click request node is arranged in the client and is used for collecting a user advertisement click event and collecting the client and user characteristic data;
the current advertisement characteristic node is arranged in the client and used for collecting the advertisement content and characteristics clicked by the current user;
the advertisement strategy library is arranged at the server side and used for recording the current strategy types of all advertisements;
the advertisement comparison module is arranged at the server end and used for comparing whether the user characteristic data corresponding to the current advertisement accords with the current strategy type recorded in the advertisement strategy library;
the advertisement association module comprises:
the picture advertisement processing module is arranged at the server side and used for converting the advertisement picture into a PNG format picture;
the advertisement database is arranged at the server side and used for storing the advertisement data processed by the advertisement association module and recording the delivery strategy and the advertiser information of each advertisement data;
the advertisement push module includes:
the advertisement strategy module is arranged at the server side and used for selecting the advertisement content which is most suitable for the user from the advertisement database in combination with the client side and the user characteristic data parameters provided by the user click request node and pushing the advertisement content to the corresponding client side;
the advertisement position node is arranged at the client and used for responding to the advertisement content pushed by the advertisement strategy module and updating and displaying the advertisement content at the appointed position of the client;
the recording module includes:
and the recording submodule is used for recording the result of the advertisement comparison module, the click request time of the user, the advertisement content and the delivery strategy clicked by the current user, and the advertisement content and the delivery strategy which are most suitable for the user.
2. A commercial redirection system according to claim 1, wherein said advertisement association module further comprises a video advertisement processing module, said video advertisement processing module is disposed at the server side for converting the video advertisement into a format supported by http and https protocols.
3. The commercial redirection system of claim 1, wherein the advertisement strategy module comprises a screening module and a selective pushing module, the screening module screens out the advertisement which meets the delivery strategy from the advertisement database according to the client and user characteristic data; the client and user characteristic data comprises geographical location information, equipment information, an IP address and the like.
4. The commercial redirection system of claim 3, wherein the selective push module sequentially pushes the same-advertiser advertisement, the high-price advertisement and the main push advertisement from the advertisements screened by the screening module.
5. The commercial redirection system of claim 3, wherein the selective push module sequentially pushes the same-advertiser advertisement, the main push advertisement and the high-price advertisement from the advertisements screened by the screening module.
6. The commercial redirection system of claim 1, wherein the recording module further comprises an analysis module, and the analysis module determines the targeting reason to be one of an advertisement strategy change, an advertisement pause and an advertisement placement error according to the recorded result.
7. A commercial redirection system as claimed in claim 1, wherein said user characteristic data comprises browsing habits, consumption habits, etc.
8. A commercial redirection system as claimed in claim 1, wherein said server is a cloud server.
9. A method of commercial redirection, comprising:
A. collecting client and user characteristic data using the user click-to-request node of any one of claims 1 to 8;
B. collecting advertisement content and characteristics clicked by a current user by using the current advertisement characteristic node according to any one of claims 1 to 8;
C. comparing whether the user characteristic data corresponding to the current advertisement conforms to the current policy type recorded in the advertisement policy repository by using the advertisement comparison module according to any one of claims 1 to 8, and if the user characteristic data corresponding to the current advertisement does not conform to the current policy type, sending a comparison result to a server;
D. selecting the advertisement content which is most suitable for the user from the advertisement database by using the advertisement strategy module according to any one of claims 1 to 8 in combination with the client and the user characteristic data parameter provided by the user click request node, and pushing the advertisement content to the corresponding client;
E. responding to the advertisement content pushed by the advertisement policy module using the ad slot node of any one of claims 1 to 8 and updating the display at a client-specified location;
F. recording the result of the advertisement comparison module, the time of the user click request, the advertisement content and the delivery strategy clicked by the current user, and the advertisement content and the delivery strategy most suitable for the user by using the recording module according to any one of claims 1 to 8.
10. A commercial redirection method as claimed in claim 9, wherein the advertisement strategy module comprises a selection screening module and a selection pushing module, and the pushing sequence of the selection pushing module is one of claim 4 or claim 5.
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| CN112465548A (en) * | 2020-11-30 | 2021-03-09 | 上海酷量信息技术有限公司 | System and method for distributing flow according to time dimension |
| CN112488759A (en) * | 2020-11-30 | 2021-03-12 | 上海酷量信息技术有限公司 | Advertisement sorting system and method |
| CN112488758A (en) * | 2020-11-30 | 2021-03-12 | 上海酷量信息技术有限公司 | Multi-platform advertisement fee management system and method |
| CN113065896A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device |
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