CN111798288A

CN111798288A - Method and device for providing commodity object information and electronic equipment

Info

Publication number: CN111798288A
Application number: CN202010471070.0A
Authority: CN
Inventors: 姚双; 梁嘉颖; 许平; 沈琦绩; 侯宗宇; 李英菡; 郭建兵; 吴奇鸿
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2020-05-28
Filing date: 2020-05-28
Publication date: 2020-10-20

Abstract

The embodiment of the application discloses a method, a device and electronic equipment for providing commodity object information, wherein the method comprises the following steps: providing an interactive interface, wherein the interactive interface comprises an interactive object presented by a train carriage element, and the interactive object is used for switching from an inoperable state to an operable state under the trigger of user interactive behaviors; after receiving the operation information of the train compartment element, acquiring commodity object information corresponding to the operated train compartment element; and displaying the commodity object information. Through the embodiment of the application, the exposure rate of the commodity object information can be effectively improved.

Description

Method and device for providing commodity object information and electronic equipment

Technical Field

The present application relates to the field of commodity object information processing technologies, and in particular, to a method and an apparatus for providing commodity object information, and an electronic device.

Background

In the commodity object information service system, there are a large number of pages including a commodity category page, a shop page, a commodity detail page, various subject pages, and a meeting place page in a large-scale sales promotion activity, and the like. These pages are all present to efficiently provide merchandise object information to the user through a variety of ways. In a daily scene, a specific page can be entered through modes such as client home page guidance, search and the like, in a sales promotion activity scene, an activity meeting place information aggregation page can be provided generally, a user can find a specific activity meeting place through the aggregation page, and the user enters a meeting place detail page after clicking, such as a household appliance meeting place, a mother and infant meeting place and the like.

The problem of the above method is that no matter the client end home page, the search page or the information aggregation page of the activity meeting place, the user needs to browse the information of the commodity object in a manner of clicking in the search result page by inputting the search keyword according to the preset rule, or receive the result of intelligent recommendation, and the like. The mode of providing the commodity object information is monotonous, and the user experience is not good.

Disclosure of Invention

The application provides a method and a device for providing commodity object information and electronic equipment, which can effectively improve the exposure rate of the commodity object information.

The application provides the following scheme:

a method of providing merchandise object information, comprising:

providing an interactive interface, wherein the interactive interface comprises an interactive object presented by a train carriage element, and the interactive object is used for switching from an inoperable state to an operable state under the trigger of user interactive behaviors;

after receiving the operation information of the train compartment element, acquiring commodity object information corresponding to the operated train compartment element;

and displaying the commodity object information.

A method of providing merchandise object information, comprising:

providing an interactive interface, wherein the interactive interface comprises an interactive object, and the interactive object is associated with a region attribute; the interactive object is used for switching from an inoperable state to an operable state under the trigger of the user interactive behavior;

after receiving the operation on the interactive object, acquiring commodity object information related to the region attribute associated with the operated interactive object;

and displaying the commodity object information.

A method of providing merchandise object information, comprising:

providing an interactive interface, wherein the interactive interface comprises an interactive object; the interactive object is used for switching from an inoperable state to an operable state under the trigger of the user interactive behavior;

after the interactive object is operated, acquiring commodity object information corresponding to the operated interactive object;

and displaying the commodity object information.

An apparatus for providing commodity object information, comprising:

the train car interaction system comprises a first interaction unit, a second interaction unit and a control unit, wherein the first interaction unit is used for providing an interaction interface, the interaction interface comprises an interaction object presented through train car elements, and the interaction object is used for switching from an inoperable state to an operable state under the trigger of user interaction behaviors;

a first commodity object information acquiring unit configured to acquire commodity object information corresponding to the operated train car element after receiving operation information for the train car element;

and the first commodity object information display unit is used for displaying the commodity object information.

An apparatus for providing commodity object information, comprising:

the second interaction unit is used for providing an interaction interface, the interaction interface comprises an interaction object, and the interaction object is associated with a region attribute;

the second commodity object information acquisition unit is used for acquiring commodity object information related to the region attribute associated with the operated interactive object after receiving the operation on the interactive object;

and the second commodity object information display unit is used for displaying the commodity object information.

An apparatus for providing commodity object information, comprising:

the third interaction unit is used for providing an interaction interface, and the interaction interface comprises an interaction object;

a third commodity object information acquiring unit configured to acquire commodity object information corresponding to the operated interactive object after the interactive object is operated;

and the third commodity object information display unit is used for displaying the commodity object information.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

by the embodiment of the application, the interactive object can be provided through the interactive interface, and the interactive object can be switched from the inoperable state to the operable state in the interactive process with the user. In addition, the specific interactive object may be associated with commodity object information, and after the interactive object is switched to the operable state, the display of the associated commodity object information may be triggered. By the scheme, the commodity object information can be provided for the user based on the interactive form, so that the specific interactive object in the interactive interface can also play a role in commodity object information flow formation, and the exposure rate of the commodity object information can be effectively improved.

In an optional implementation manner, the specific interactive object may be presented through a train car element, and the specific train car element may also be associated with a region attribute and may be used to trigger display of commodity object information having a corresponding region attribute. Therefore, by combining the train carriage element with the display of the commodity object with the region attribute, the commodity object information with the common region attribute can be provided for the user in a targeted manner. The user can be enabled to obtain the experience of going to a plurality of cities by taking a train and purchasing local specials of the city.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

3-1 through 3-4 are schematic diagrams of user interfaces provided by embodiments of the present application;

FIG. 4 is a flow chart of a second method provided by embodiments of the present application;

FIG. 5 is a flow chart of a third method provided by embodiments of the present application;

FIG. 6 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 7 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

fig. 9 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In this embodiment of the present application, an interactive interface may be provided, where the interactive interface may include a plurality of interactive objects, and such interactive objects may also be associated with commodity object information (which may be one commodity object, or an aggregated page bearing a plurality of commodity object information, etc.). In the process of interacting with the user, the interaction behavior of the user may switch the interaction object from the inoperable state to the operable state, at this time, the interaction object may also be used as an information entry, and in the case that the user operates the interaction object, the commodity object information associated with the interaction object may be displayed, for example, a certain event meeting place page, and the like. That is to say, in the embodiment of the present application, the specific commodity object information can be exposed through the interactive object, so that the commodity object information obtains a richer traffic position besides the client homepage, the event venue homepage, and the like.

The presentation form of the specific interactive object may be various, for example, commodity object information having a certain common attribute may be specifically disclosed in an interactive form, and in this case, the presentation form of the interactive object may be designed according to the common attribute information. For example, in a scenario, commodity objects such as agricultural and sideline products that are lost (which may be lost due to adverse weather or public health events) can be supported through the form of interaction provided by the embodiment of the present application, at this time, since the origin information is generally information that is generally of relatively interest to the user and is also generally an important selling point of the commodity object, the specific interactive object can be presented by elements in a vehicle style, including train carriages, airplanes, ships, and the like. Taking a train carriage as an example, a plurality of train carriages can be designed and respectively correspond to different region attributes, so that different train carriages can correspond to commodity object information related to the specific associated region attributes. For example, a commodity object aggregation page corresponding to a plurality of different regions may be generated in advance, and the commodity object aggregation page may be respectively associated with train car objects of different region attributes, so that, in the process of interaction between a user and an interactive object, after a train car element associated with a certain region attribute is switched to an operable state, a jump may be triggered by the interactive object to an information aggregation page corresponding to the region attribute, where commodity objects displayed in the page all have the region attribute, for example, a special property of a certain city, and the like. Through the combination of the train carriage element and the display of the commodity object with the region attribute, the commodity object information with the common region attribute can be provided for the user in a targeted manner, and in addition, the user can obtain the experience that the user takes trains to go to a plurality of cities and purchases local specialties of the city.

From the perspective of system architecture, referring to fig. 1, the embodiment of the present application may relate to a server and a client of a commodity object information service system, where the client is mainly used for presentation of front-end pages and interaction with a user, and the server is used for providing specific page data including specific commodity object information and the like.

The following describes in detail a specific technical solution provided in an embodiment of the present application.

Example one

First, the first embodiment provides a method for providing information of a commodity object, and referring to fig. 2, the method may specifically include:

s201: providing an interactive interface, wherein the interactive interface comprises an interactive object presented by a train carriage element, and the interactive object is used for switching from an inoperable state to an operable state under the trigger of user interactive behaviors;

the interactive object can be in an inoperable state in an initial state, and can be switched into an operable state when a certain condition is met along with the occurrence of user interaction behavior in the process of interacting with a user. After entering the operable state, the specific interactive object can be used as an operation entry of the corresponding commodity object information, and can be used for triggering to jump to a specific commodity object information page for display. The specific user interaction behavior may include, among other things, "purchasing" the interaction object of the pair by performing a specified task to collect virtual currency resources and then accumulating a certain amount of virtual currency resources, etc.

In this embodiment one, a specific interactive object can be presented through the train car element. The interactive objects can be multiple and correspond to multiple different train carriages, and the whole train can be gradually unlocked by unlocking the multiple train carriages. In a specific implementation, the number of train cars that become operable is gradually increased while the user unlocks different train cars. Additionally, a dynamic process of splicing multiple train cars into a train may also be provided. In the process of splicing the train carriages, the train carriages can be arranged according to the unlocking sequence of the train carriages, or the train carriages can be arranged according to the distance between the region attribute associated with the train carriages and the current geographic position of the user, and the like. In addition, the sequence among the train carriages can be set to be in an adjustable state, and a user can adjust the sequence of the train carriages according to the requirement or preference of the user.

In specific implementation, the train compartment element may further be associated with region attribute information. For example, as shown in fig. 3-1, the specific geographic attributes may be displayed in the form of train stations, which may include beijing cars, chengdu cars, tianjin cars, and so on. Such site information may serve as a prompt for the geographic attribute associated with the interactive object, e.g., "beijing car" may be used to trigger a jump to beijing meeting place page, etc. Of course, the station information of the train car may also be independent of the content of the target page that ultimately triggers the jump. In addition, the train compartment element can also be associated with brands, merchant user information and the like, and can jump to a brand page or a store page of a merchant user after being triggered. In a particular implementation, as shown in fig. 3-2 (which is presented for illustrative purposes only and should not be construed as limiting the scope of the embodiments of the present application).

In addition, the train car element may further be associated with a landmark scene element corresponding to the region attribute. In particular, the landmark scene elements may include landmark merchandise objects and/or store object elements. For example, if the specifically skipped page is mainly used for presenting commodity object information related to agricultural and sideline products, food and the like, representative agricultural and sideline products, food and the like information related to a certain region can be displayed on a train car specifically related to the region. Specifically, as shown in fig. 3-1, page elements of the beijing wagon may represent elements of sugarcoated haws, the Chengdu wagon may represent elements of chafing dish, and the Tianjin wagon may represent elements of steamed stuffed bun, fried dough twist, and the like. The specific landmark commodity objects and/or store objects can be determined by the summary information in the specific corresponding information aggregation pages, that is, the landmark commodity objects and/or store objects present in the train car elements can be part of the information in the corresponding information aggregation pages. In an alternative embodiment, the landmark merchandise objects and/or store object elements may also be adapted with user attribute information of the user. That is to say, when a train car is specifically displayed, "thousands of people and thousands of faces" can be realized, and for users with different user attributes, the symbolic scene elements presented by train cars associated with the same region attribute may be different. For example, if a user is interested in a commodity object of a food class, the information of the commodity object of the food class such as "steamed stuffed bun", "fried dough twist" and the like can be emphatically displayed in the Tianjin carriage element; if a user is interested in the leisure contents, the information of the leisure goods objects such as "ferris wheel", "Tianjin inter-voice" and the like can be displayed in the Tianjin carriage element in an emphasized manner.

During specific implementation, during the process of switching the state of the interactive object through the user interactive behavior information, personalized processing can be performed by combining with the geographical position information of the user. For example, after receiving a user interaction behavior meeting the condition, a target region attribute corresponding to the geographic location information associated with the user may be determined first, and then the train car element associated with the target region attribute information may be switched to an operable state. For example, if the geographical location of a certain user indicates that the user is located at a place where the user is located, the place where the user is located may be preferentially switched to an operable state, and accordingly, the user may preferentially browse the commodity object information associated with the place where the user is located may be browsed by clicking the car.

In addition, in the interaction process, a user team can be created according to the member users selected by the users, after the interaction behaviors of the member users meeting the conditions are received, the target region attribute information corresponding to the geographical position information associated with the member users can be determined, and then the train carriage elements corresponding to the target geographical position information associated with the member users are switched to the operable state. For example, some members of a team are located in Beijing, some members are located in Chengdu, some members are located in Tianjin, and so on. In the process of completing the task in the team, the state switching of the corresponding interactive object can be performed according to the region attribute information associated with each member user.

In addition to manual team formation by the user, the system may also automate team creation. Specifically, a plurality of users may be selected from users having an association relationship with the current user, and the plurality of users and the current user may form a team, wherein the switched-state train car elements corresponding to the plurality of member users in the team may be associated with a plurality of region attribute information, so that the operable-state train car elements corresponding to the plurality of member users in the team form an entire train. The users having an association relationship with the current user may be various, for example, the current user may select a team member from friend users in the associated social network, or a stranger user having a common preference with the current user may be recommended for the current user to form a team with the stranger user, and the like. In the process of creating the team, the animation effect that the train cars are spliced into the whole train can be provided, and the like.

As described above, in the process of interacting with the interaction object, the specific user interaction behavior may include: an interaction act of purchasing the interactive object using a corresponding amount of virtual currency resources. That is, the train cars can be switched from the inoperable state to the operable state by purchasing them using the virtual money resources. In terms of interface display, in the inoperable state, a specific page element may be displayed as black, or covered with a mask, or a schematic message of "lock" is presented on the specific page element as shown in fig. 3-1, and so on. After switching to the operable state, may be presented in color, etc.

Alternatively, in another mode, the railcar element may include a plurality of grades; at this time, the specific user interaction behavior may include: an interactive act of purchasing a lower level interactive object using a corresponding number of virtual monetary resources, and an interactive act of synthesizing a higher level train car element by synthesizing a plurality of lower level train car elements. For example, in an initial state, a user may collect virtual currency resources by doing tasks and the like, and may purchase a first-class car after a certain amount is reached; and then, after a certain number of cars arrive, one primary car can be purchased, and the page elements corresponding to the two primary cars can be synthesized into a secondary car in a dragging mode and the like. In addition, certain rules may be set, for example, the currently available car class may be the highest class that has been currently combined minus three. For example, if a user currently synthesizes the highest level n equal to 10, then a car with n-3 equal to 7 levels can be purchased currently, and then after two cars with 10 levels are obtained through step-by-step synthesis, a car with 11 levels can be synthesized. Thereafter, class 8 cars may be purchased, and so on.

The specific virtual currency resource can be obtained in various ways, for example, by purchasing a real currency resource, or by performing a specified task, and so on. The specific task may include browsing a specific page. Or, the method can also comprise the steps of forming a team with other users, comparing the team with the train compartment levels of other teams in a preset period, and determining whether to obtain the virtual currency resources or the number of the obtained virtual currency resources according to the comparison result; the train compartment grade of the team is determined according to the sum of the train compartment grades corresponding to a plurality of member users in the team. For example, if a team includes users A, B, C, where the highest level of a unlock is 10, the highest level of B unlock is 9, the highest level of C unlock is 12, the train car level of the team is 31, and so on.

Specifically, as shown in fig. 3-3, the system may create room objects for a team that specifically performs a mosaicing, and two or more teams may perform the mosaicing in the same room object. The specific room object can be named by a specific merchant or a brand party and the like, and can also be associated with user interest information such as coupons and the like provided by the merchant or the brand party for the user. Therefore, the user can also receive the user interest information in the specific room object in the process of carrying out interaction in a team forming mode. For example, it may be specifically determined that the matching merchant or brand performs a crown name on the room object according to user attributes of users in the team, and the like. Thus, the information of the champions that can be seen by different teams in the same room object interface may be different, for example, team 1 and team 2 may be spelled in the same room object, the champions of the room object seen by the members of team 1 may be a, the champions of the room object seen by the members of team 2 may be B, and so on. In a specific implementation manner, the pages of the room object may be as shown in fig. 3 to 4 (the illustration is only for example and should not be construed as limiting the scope of the embodiments of the present application).

In addition, the specified task may also include a task to be completed in the associated other application. During specific implementation, a plurality of application programs can simultaneously run a main thread, a plurality of front-end inlets are taken over by the same technical background, mutual access can be carried out among the plurality of application programs, and other application programs are jumped to through a terminal switching task, so that the corresponding task is completed, and the corresponding virtual currency resource is obtained. For example, there is a task in the current application a to go to another application B, the user clicks and jumps to the application B page, and the corresponding amount of virtual currency resources can be obtained, and so on.

The virtual currency resources can also be obtained through the exchange of the virtual currency resources collected in other associated interaction scenes. That is to say, other interactive scenes may also exist in the system, and the virtual currency resources may also be collected, but the specific expression form of the virtual currency resources is different, and in the embodiment of the present application, the exchange of the virtual currency resources collected in different interactive scenes may also be implemented, for example, changing apple with wool, and the like.

Moreover, after the user switches the interactive object corresponding to a certain train carriage element into an operable state, the system can automatically generate the virtual currency resources, specifically, a batch of virtual currency resources can be automatically generated at regular time intervals, and the user returns to the interactive interface to collect the virtual currency resources.

In addition, the specific user interaction behavior may further include: and an act of performing a target operation on the specified commodity object. Such as browsing, purchasing, paying attention, collecting, adding to a shopping cart, pre-paying subscription activities, etc., performed on designated merchandise objects. In addition, attention can be paid to or the interaction object can be reserved through the action of executing target operation on the specified commodity object, so that the state switching of the interaction object can be realized at the target time.

The specific train compartment element may be associated with region attribute information, landmark scene information, commodity object information associated with a commodity object publisher user, or may include retrievable user right information provided by the commodity object publisher user. For example, a certain merchant user may release commodity object information to a certain train car, so that when an interactive object corresponding to the train car element is displayed in an interactive interface (no operation such as clicking on the interactive object is performed yet), the commodity object information released by the merchant user may be displayed. When a plurality of commodity object information is delivered to the same train carriage element, the plurality of commodity object information can be played in turn, or personalized display can be performed according to user attributes. For another example, if a merchant user also puts user right information such as a coupon to a certain train car, the user right information can also be revealed through the train car elements provided by the embodiment of the application. After the train carriage element is switched to the operable state, the user interest information can be determined according to the user attribute information, and the user interest information is set to be in the retrievable state, so that the user can retrieve the user interest information in the interactive process.

In addition, besides the region attribute, the specific train car element may also set some special cars for corresponding to some merchants or brand parties, for revealing information of specific merchants or brand parties, and the like.

It should be noted that, in a specific implementation, the interactive object provided in the embodiment of the present application may be further combined with a public welfare item, for example, a certain train car may correspond to a public welfare car, and a user may donate a certain or random number of public welfare scores to the corresponding public welfare item after unlocking the public welfare car. Or, under the condition that the public interest item is associated with the beneficiary/crowd or the benefit region, a certain public interest score can be directly donated to the beneficiary/crowd or the benefit region, and the like.

S202: after receiving the operation information of the train compartment element, acquiring commodity object information corresponding to the operated train compartment element;

after the interactive object is switched to the operable state, the user can operate in a mode of clicking a page element corresponding to the specific interactive object and the like. Thereafter, commodity object information corresponding to the operated train car element may be acquired. The specific train car element may correspond to identification information, for example, the train car element may be specifically marked by associated region attribute information and the like. After the user clicks a specific train carriage element, the commodity object information corresponding to the train carriage element can be acquired. The corresponding relationship between the identifier of the train compartment element and the commodity object information may be pre-stored in the server, and the client may obtain the specific commodity object information by sending a request to the server.

In specific implementation, the server may generate a plurality of receiving pages associated with the region attributes in advance, so that after a certain train car element is clicked, the corresponding receiving page may be displayed. Or, in another mode, a specific stub page may also be dynamically generated, so as to realize "thousands of people and thousands of faces" of the stub page. For example, the server may maintain a correspondence between the identity of a particular train car element and the set of commodity objects. The client side can also carry user information when requesting the server side to acquire commodity object information corresponding to the operated train carriage element, and the server side can select a commodity object matched with the user attribute from a commodity object set corresponding to the operated train carriage element according to specific user attribute information, or generate a receiving page after sorting the commodity objects, and then return the receiving page to the client side, and the like.

S203: and displaying the commodity object information.

After the commodity object information is obtained, the commodity object information can be displayed. Specifically, the display may be performed in a floating layer or a pop-up window in the current interactive interface, or in another manner, the display may also jump to a target page, and the information of the commodity object may be displayed in the target page.

After the commodity object information associated with a certain train car element is displayed, a user can perform operations such as purchasing specific commodity objects. In specific implementation, after a user performs a purchase operation on a commodity object associated with a certain train carriage element, statistics can be performed on information such as user purchase amount corresponding to the train carriage element, and after an interactive interface is refreshed and displayed, the purchase amount information can be displayed in the corresponding train carriage element.

In summary, according to the embodiment of the application, the interactive object can be provided through the interactive interface, and the interactive object can be switched from the inoperable state to the operable state in the process of interacting with the user. In addition, the specific interactive object may be associated with commodity object information, and after the interactive object is switched to the operable state, the display of the associated commodity object information may be triggered. By the scheme, the commodity object information can be provided for the user based on the interactive form, so that the specific interactive object in the interactive interface can also play a role in commodity object information flow formation, and the exposure rate of the commodity object information can be effectively improved.

Example two

In the second embodiment, the interaction object in other forms may be associated with a specific region attribute, and the display of the commodity object information having the corresponding region attribute is triggered. For this reason, referring to fig. 4, the second embodiment provides another method for providing information of a commodity object, where the method may specifically include:

s401: providing an interactive interface, wherein the interactive interface comprises an interactive object, and the interactive object is associated with a region attribute; the interactive object is used for switching from an inoperable state to an operable state under the trigger of the user interactive behavior;

in the second embodiment, the page rendering form of the specific interactive object may not be limited, for example, other vehicle-style elements may be included besides the train car form described in the first embodiment, such as a subway, an airplane, a ship, and the like. Or may be in forms other than vehicles including buildings, hotels, etc.

S402: after receiving the operation on the interactive object, acquiring commodity object information related to the region attribute associated with the operated interactive object;

s403: and displaying the commodity object information.

Specifically, when displaying the commodity object information, the commodity object information may be displayed in an interactive interface in a floating layer, a pop-up window, or the display may be performed by jumping to an information aggregation page including a plurality of commodity objects, where the plurality of commodity objects have a region attribute associated with the interactive object.

In specific implementation, the content in the information aggregation page can realize 'thousands of people and thousands of faces', that is, a plurality of commodity objects included in the page can be adapted to the user attribute information of the user.

EXAMPLE III

In the third embodiment, not only may there be a variety of presentation forms of specific interactive objects, but also the commodity object associated with the interactive object may include attribute information in a variety of dimensions in addition to the region attribute dimension. Specifically, the third embodiment provides another method for providing information of a commodity object, and referring to fig. 5, the method may specifically include:

s501: providing an interactive interface, wherein the interactive interface comprises an interactive object; the interactive object is used for switching from an inoperable state to an operable state under the trigger of the user interactive behavior;

s502: after the interactive object is operated, acquiring commodity object information corresponding to the operated interactive object;

s503: and displaying the commodity object information.

In particular, the interactive object may be presented by a vehicle element. Wherein the vehicle element comprises a train car element. The train car element may also be associated with regional attribute information. The train compartment element may further be associated with a landmark scene element corresponding to the region attribute. Wherein the landmark scene elements include landmark merchandise objects and/or store object elements. Also, the landmark merchandise objects and/or store object elements may be adapted to user attribute information of the user.

In specific implementation, after receiving a user interaction behavior meeting the condition, a target region attribute associated with the geographical position information associated with the user can be determined, and then the train carriage element associated with the target region attribute information is switched to an operable state.

In addition, a user team can be created according to member users selected by the user; after receiving the interaction behavior of the member user meeting the condition, determining the target geographical location information associated with the member user; and switching the train carriage element corresponding to the target geographical position information associated with the member user into an operable state.

Alternatively, a plurality of users may be selected from users having an association relationship with the current user, and the plurality of users and the current user may form a team, where a plurality of regional attribute information is associated with train car elements in switched states corresponding to a plurality of member users in the team.

Specifically, when the commodity object information is displayed, the display may jump to a target page, and the commodity object information is displayed in the target page.

Wherein the user interaction behavior comprises: an interaction act of purchasing the interactive object using a corresponding amount of virtual currency resources.

Alternatively, the interactive object comprises a plurality of levels; at this time, the user interaction behavior includes: an interaction behavior of purchasing a lower level interaction object using a corresponding number of virtual currency resources, and/or an interaction behavior of synthesizing a higher level interaction object by using a plurality of lower level interaction objects.

Wherein the virtual currency resource is obtained by performing a specified task.

The specified tasks include: and forming a team with other users, and comparing the team with the interactive object grades of the other teams in a preset period, wherein the interactive object grade of the team is determined according to the sum of the interactive object grades corresponding to a plurality of member users in the team.

Or the specified task comprises a task to be completed in other associated application programs.

In addition, the virtual currency resource can also be obtained by exchanging the virtual currency resource collected in other associated interaction scenes.

Or, the user interaction behavior comprises: and an act of performing a target operation on the specified commodity object.

In specific implementation, the interaction object can be paid attention or reserved through a behavior of executing target operation on a specified commodity object, so that the state switching of the interaction object is realized at a target time.

The interactive object can also be associated with user rights information, and the user rights information is acquired through user operation.

The interactive object may further be associated with a region attribute, and at this time, the commodity object information associated with the region attribute associated with the operated interactive object may be acquired. In addition, the method can jump to an information aggregation page comprising a plurality of commodity objects for displaying, wherein the commodity objects have the region attributes associated with the interaction objects.

It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).

Corresponding to the first embodiment, an embodiment of the present application further provides a device for providing information of a commodity object, and referring to fig. 6, the device may specifically include:

a first interaction unit 601, configured to provide an interaction interface, where the interaction interface includes an interaction object presented by a train car element, and the interaction object is used to switch from an inoperable state to an operable state under the trigger of a user interaction behavior;

a first commodity object information acquiring unit 602, configured to acquire commodity object information corresponding to the operated train car element after receiving operation information for the train car element;

a first merchandise object information display unit 603, configured to display the merchandise object information.

And the train compartment element is also associated with region attribute information.

The first commodity object information acquiring unit may be specifically configured to:

commodity object information related to region attribute information associated with the operated train car element is acquired.

In a specific implementation, the apparatus may further include:

the user region attribute acquisition unit is used for determining target region attribute information corresponding to the geographic position associated with the user after receiving the user interaction behavior meeting the conditions;

and the first state switching unit is used for switching the train compartment element associated with the target region attribute information into an operable state.

Alternatively, the first and second electrodes may be,

a first team creating unit for creating a user team according to a member user selected by a user;

the member user geographical attribute acquisition unit is used for determining target geographical attribute information corresponding to the geographical position information associated with the member user after receiving the interaction behavior of the member user meeting the conditions;

and the second state switching unit is used for switching the train carriage element corresponding to the target region attribute information associated with the member user into an operable state.

Alternatively, the first and second electrodes may be,

and a second team creating unit configured to select a plurality of users from among users having an association relationship with the current user, and form a team by the plurality of users and the current user, wherein a plurality of regional attribute information vehicles are associated with the switched-state train car elements corresponding to the plurality of member users in the creating team.

The first commodity object information display unit may be specifically configured to:

and jumping to a target page, and displaying the commodity object information in the target page.

The user interaction behavior comprises: an interaction act of purchasing the interactive object using a corresponding amount of virtual currency resources.

The train car element comprises a plurality of grades;

the user interaction behavior comprises: an interactive act of purchasing a lower level interactive object using a corresponding number of virtual monetary resources, and/or an interactive act of compositing a higher level train car element by compositing a plurality of lower level train car elements.

The virtual currency resource is obtained by performing a specified task.

The specified tasks include: forming a team with other users, and comparing the team with the train compartment grades of other teams in a preset period; the train compartment grade of the team is determined according to the sum of the train compartment grades corresponding to a plurality of member users in the team.

The designated tasks include tasks to be completed in the associated other applications.

And the virtual currency resources are obtained by exchanging the virtual currency resources collected in the other associated interactive scenes.

The user interaction behavior comprises: and an act of performing a target operation on the specified commodity object.

The interaction object can be paid attention or reserved through the action of executing target operation on the specified commodity object, so that the state switching of the interaction object is realized at the target time.

The train compartment element is also associated with user right information, and the user right information is obtained through user operation.

Corresponding to the second embodiment, the embodiment of the present application further provides an apparatus for providing information of a commodity object, referring to fig. 7, the apparatus may include:

a second interaction unit 701, configured to provide an interaction interface, where the interaction interface includes an interaction object, and the interaction object is associated with a region attribute; the interactive object is used for switching from an inoperable state to an operable state under the trigger of the user interactive behavior;

a second commodity object information acquiring unit 702, configured to acquire commodity object information related to a region attribute associated with the operated interactive object after receiving the operation on the interactive object;

a second merchandise object information display unit 703 is configured to display the merchandise object information.

The interactive object comprises an interactive object of a vehicle model, and the vehicle is also associated with geographic position information corresponding to the region attribute.

The second commodity object information display unit may be specifically configured to: and skipping to an information aggregation page comprising a plurality of commodity objects for displaying, wherein the commodity objects have the region attributes associated with the interaction objects.

And the plurality of commodity objects included in the information aggregation page are adapted to the user attribute information of the user.

Corresponding to the third embodiment, the present application further provides an apparatus for providing information of a commodity object, and referring to fig. 8, the apparatus may include:

a third interaction unit 801, configured to provide an interaction interface, where the interaction interface includes an interaction object; the interactive object is used for switching from an inoperable state to an operable state under the trigger of the user interactive behavior;

a third commodity object information acquiring unit 802, configured to acquire, after the interactive object is operated, commodity object information corresponding to the operated interactive object;

and a third commodity object information display unit 803 for displaying the commodity object information.

Wherein the interactive object can be presented through a vehicle element.

The vehicle elements include train car elements.

The train compartment element is also associated with region attribute information.

And the train compartment element is also associated with a symbolic scene element corresponding to the region attribute.

The landmark scene elements include landmark merchandise objects and/or store object elements.

The landmark merchandise objects and/or store object elements are adapted with user attribute information of the user.

The apparatus may further include:

the user region attribute determining unit is used for determining target region attribute information corresponding to the geographic position information associated with the user after receiving the user interaction behavior meeting the conditions;

and the first state switching unit is used for switching the train compartment element associated with the target region attribute into an operable state.

Alternatively, the first and second electrodes may be,

and the second state switching unit is used for switching the train carriage element corresponding to the corresponding target region attribute associated with the member user into an operable state.

And a second team creating unit configured to select a plurality of users from among users having an association relationship with the current user, and form a team by the plurality of users and the current user, wherein a plurality of regional attribute information is associated with the switched-state train car element corresponding to a plurality of member users in the team.

The second commodity object information display unit may be specifically configured to:

The interactive object comprises a plurality of levels;

the user interaction behavior comprises: the interactive behavior of purchasing the low-level interactive objects by using the corresponding amount of virtual currency resources, and the interactive behavior of synthesizing the high-level interactive objects by using a plurality of low-level interactive objects.

The virtual currency resource is obtained by performing a specified task.

In addition, the interactive object is also associated with user rights information, and the user rights information is acquired through user operation.

The interactive object is associated with a region attribute;

the third commodity object information acquiring unit may be specifically configured to:

and acquiring commodity object information related to the region attribute related to the operated interactive object.

The third commodity object information display unit may be specifically configured to:

and skipping to an information aggregation page comprising a plurality of commodity objects for displaying, wherein the commodity objects have the region attributes associated with the interaction objects.

In addition, the present application also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method described in any of the preceding method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

Where fig. 9 exemplarily illustrates the architecture of an electronic device, for example, the device 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, etc.

Referring to fig. 9, device 900 may include one or more of the following components: processing component 902, memory 904, power component 906, multimedia component 908, audio component 910, input/output (I/O) interface 912, sensor component 914, and communication component 916.

The processing component 902 generally controls the overall operation of the device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing element 902 may include one or more processors 920 to execute instructions to perform all or a portion of the steps of the methods provided by the disclosed solution. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

The memory 904 is configured to store various types of data to support operation at the device 900. Examples of such data include instructions for any application or method operating on device 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power component 906 provides power to the various components of the device 900. The power components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 900.

The multimedia components 908 include a screen that provides an output interface between the device 900 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 900 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 910 is configured to output and/or input audio signals. For example, audio component 910 includes a Microphone (MIC) configured to receive external audio signals when device 900 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.

I/O interface 912 provides an interface between processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 914 includes one or more sensors for providing status assessment of various aspects of the device 900. For example, the sensor component 914 may detect an open/closed state of the device 900, the relative positioning of components, such as a display and keypad of the device 900, the sensor component 914 may also detect a change in the position of the device 900 or a component of the device 900, the presence or absence of user contact with the device 900, orientation or acceleration/deceleration of the device 900, and a change in the temperature of the device 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 916 is configured to facilitate communications between the device 900 and other devices in a wired or wireless manner. The device 900 may access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G/LTE, 5G, etc. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 904 comprising instructions, executable by the processor 920 of the device 900 to perform the methods provided by the present disclosure is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method, the apparatus, and the electronic device for providing merchandise object information provided by the present application are introduced in detail, and a specific example is applied in the description to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A method of providing merchandise object information, comprising:

and displaying the commodity object information.

2. The method of claim 1,

3. The method of claim 2,

the acquiring commodity object information associated with the operated train car element includes:

4. The method of claim 2, further comprising:

after receiving the user interaction behaviors meeting the conditions, determining target region attribute information corresponding to the geographic position associated with the user;

and switching the train compartment element associated with the target region attribute information into an operable state.

5. The method of claim 4, further comprising:

creating a user team according to member users selected by the users;

after receiving the interaction behavior of the member user meeting the conditions, determining target region attribute information corresponding to the geographical location information associated with the member user;

and switching the train carriage element corresponding to the target region attribute information associated with the member user into an operable state.

6. The method of claim 4,

selecting a plurality of users from users having an association relation with the current user, and forming a team by the plurality of users and the current user, wherein the train compartment elements in switched states corresponding to a plurality of member users in the team are associated with a plurality of region attribute information.

7. The method of claim 1,

8. The method of claim 1,

the train car element comprises a plurality of grades;

9. The method of claim 8,

the virtual currency resource is obtained by performing a specified task, wherein the specified task comprises: forming a team with other users, and comparing the team with the train compartment grades of other teams in a preset period; the train compartment grade of the team is determined according to the sum of the train compartment grades corresponding to a plurality of member users in the team.

10. The method according to claim 7 or 8,

the virtual currency resource is obtained by executing a specified task, wherein the specified task comprises a task to be completed in the associated other application program.

11. The method according to claim 7 or 8,

12. The method of claim 1,

13. The method of claim 12, further comprising:

and paying attention to or booking the interactive object through a behavior of executing target operation on the specified commodity object so as to realize state switching of the interactive object at a target time.

14. The method of claim 1,

15. A method of providing merchandise object information, comprising:

and displaying the commodity object information.

16. The method of claim 15,

17. A method of providing merchandise object information, comprising:

and displaying the commodity object information.

18. The method of claim 17,

the interactive object is presented by a vehicle element.

19. The method of claim 18,

the vehicle elements include train car elements.

20. The method of claim 17,

the interactive object is associated with a region attribute;

the acquiring of the commodity object information associated with the operated interactive object includes:

21. An apparatus for providing commodity object information, comprising:

22. An apparatus for providing commodity object information, comprising:

23. An apparatus for providing commodity object information, comprising:

24. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 20.

25. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of claims 1 to 20.