CN111767106A - Method, device and equipment for adjusting advertisement frame - Google Patents
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Abstract
The application discloses an adjusting method, device and equipment of an advertisement frame, which are used for solving the problem that the error click rate of a user aiming at the advertisement frame is high in the prior art. The method comprises the following steps: acquiring multiple groups of click position coordinates of a whole network user aiming at a target page, wherein a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period and analyzing the click heat distribution based on a plurality of groups of click position coordinates; determining one or more mistaken clicking areas of the whole network user in a target page in a historical time period based on clicking heat distribution, wherein the mistaken clicking areas are used for describing position coordinates of the whole network user which are not triggered intentionally in the historical time period; and issuing a target page plug-in corresponding to the target advertisement frame based on one or more mistaken click areas, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, and a device for adjusting an advertisement frame.
Background
With the rise of the internet era, various applications are hundreds of patterns and endless, and developers of applications hope to achieve the purpose of advertisement traffic change through advertisement promotion while acquiring traffic and catching users through the applications.
At present, there are many types of advertisements, but the design mode is not changed from the traditional mode, and generally, a user requests to show the advertisement in the previous operation and then shows the advertisement in the next operation or next operation page of the user.
However, when the advertisement is requested and displayed in the above manner, the display timing of the advertisement may have uncertainty due to network delay and the like. That is, if the user clicks the application function button and the requested advertisement starts to be displayed, and the display position of the advertisement is covered or close to the function button that the user wants to click, in the case where the advertisement is requested but not yet displayed, the user may erroneously click the advertisement.
Disclosure of Invention
The embodiment of the application provides an adjusting method, an adjusting device and adjusting equipment of an advertisement frame, and aims to solve the problem that in the prior art, the error click rate of a user for the advertisement frame is high.
In order to solve the above technical problem, the embodiment of the present application is implemented as follows:
in a first aspect, a method for adjusting an advertisement frame is provided, where the method is applied to a server, and the method includes:
acquiring multiple groups of click position coordinates of a whole network user for a target page, wherein a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period;
acquiring click heat distribution of the full-network user aiming at the target page in the historical time period based on the multiple groups of click position coordinates;
analyzing based on the click heat distribution, and determining one or more mistaken click areas in the target page of the whole network user in the historical time period, wherein the mistaken click areas are used for describing position coordinates of the whole network user which are not triggered intentionally in the historical time period;
and issuing a target page plug-in corresponding to the target advertisement frame based on the one or more error click areas, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
In a second aspect, a method for displaying an advertisement frame is provided, where the method is applied to a client, and the method includes:
receiving a target page plug-in from the server side, and loading the target page plug-in into a memory of the client side;
responding to a display request aiming at the target page with the target advertisement frame, and adjusting the corresponding frame position of the target advertisement frame based on the target page plug-in;
and displaying the target advertisement frame according to the adjusted frame position.
In a third aspect, a server is provided, including:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a plurality of groups of click position coordinates of a whole network user aiming at a target page, a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period;
the second obtaining unit is used for obtaining click heat distribution of the whole network user aiming at the target page in the historical time period based on the multiple groups of click position coordinates;
the determining unit is used for analyzing based on the click heat distribution and determining one or more mistaken click areas in the target page of the full-network user in the historical time period, wherein the mistaken click areas are used for describing position coordinates which are not intentionally triggered by the full-network user in the historical time period;
and the adjusting unit is used for issuing a target page plug-in corresponding to the target advertisement frame based on the one or more error click areas, and the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
In a fourth aspect, a client is provided, including:
the receiving unit is used for receiving a target page plug-in from the server and loading the target page plug-in into the memory of the client;
the adjusting unit is used for responding to a display request aiming at the target page with the target advertisement frame, and adjusting the corresponding frame position of the target advertisement frame based on the target page plug-in;
and the display unit is used for displaying the target advertisement frame according to the adjusted frame position.
In a fifth aspect, a server is provided, including: a memory, a processor and computer executable instructions stored on the memory and executable on the processor, the computer executable instructions when executed by the processor implementing the steps of the method of adjusting an advertisement frame as described in the first aspect above.
In a sixth aspect, a computer-readable storage medium is proposed, which is used for storing computer-executable instructions, and when the computer-executable instructions are executed by a processor, the steps of the method for adjusting an advertisement frame according to the first aspect are realized.
In a seventh aspect, a client is provided, including: a memory, a processor and computer executable instructions stored on the memory and executable on the processor, the computer executable instructions when executed by the processor implementing the steps of the method of presenting an advertisement frame as described in the second aspect above.
In an eighth aspect, a computer-readable storage medium is proposed, which is used for storing computer-executable instructions, and when the computer-executable instructions are executed by a processor, the steps of the method for displaying the advertisement frame are realized.
The embodiment of the application can at least achieve the following technical effects by adopting the technical scheme:
the method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a schematic flow chart of an implementation that an advertisement frame acquisition method provided in an embodiment of the present specification is applied to a server;
fig. 2 is a schematic diagram of an advertisement frame acquisition method applied in an actual scene according to an embodiment of the present disclosure;
fig. 3 is a schematic flow chart of an implementation that a method for displaying an advertisement frame provided in an embodiment of the present specification is applied to a client;
fig. 4 is a schematic structural diagram of a server according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of a client according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of another server according to an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of another client according to an embodiment of the present disclosure.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail and completely with reference to the following specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.
In order to solve the problem that the error click rate of a user for an advertisement frame is high in the prior art, an embodiment of the present specification provides an advertisement frame adjustment method.
Specifically, an implementation flow diagram of an advertisement frame adjustment method applied to a server according to one or more embodiments of the present specification is shown in fig. 1, and includes:
it should be understood that the advertisement frame may be used to present designated advertisement information and function buttons. If too many wrong clicks are made on an advertisement frame, the use of the function buttons on the page where the advertisement frame is located by the user is affected, the showing capability of the advertisement space corresponding to the advertisement frame is also affected, and the most direct result is the reduction of the eCPM of the advertisement space. Therefore, in order to improve the eCPM of the advertisement space, the method provided in the embodiment of the present application can reduce the false click rate of the user for the advertisement frame by adjusting the advertisement frame, so as to improve the rendering capability of the advertisement space corresponding to the advertisement frame, where the false click behavior is used to describe a behavior of the whole network user that does not intentionally trigger the target advertisement frame in the historical time period, and the false click rate is used to describe a probability that the whole network user that does not intentionally trigger the target advertisement frame in the historical time period.
In the method provided by the embodiment of the application, the users in the whole network can be all users who can click the target page or click the target page; the target page can be an application program or a certain page in a website and the like, and a target advertisement frame is displayed in the target page; the set of click position coordinates may include position coordinates of a user clicking on the target page during a historical period of time, i.e., the set of click position coordinates may be position coordinates of a user clicking on the target page each time during a historical period of time, such as a past week or month, etc. In addition, a coordinate axis may be established by taking the upper left corner of the target page as the origin of coordinates, the downward direction along the left boundary line of the target page from the origin of coordinates as the x-axis, and the rightward direction along the upper boundary line of the target page from the origin of coordinates as the y-axis, so that the abscissa and the ordinate of the user click operation in the target page are taken as the position coordinates of the user click on the target page.
Optionally, in a general case, an initial target advertisement frame, that is, a target advertisement frame designed in advance by a designer, may be displayed in a target page, and then information of a user browsing the target advertisement frame through the whole network is processed and analyzed to determine a false click rate of the user browsing the target advertisement frame through the whole network, so as to further determine whether the target advertisement frame needs to be adjusted and a scheme of adjusting the target advertisement frame. In the embodiment of the present application, obtaining multiple sets of click position coordinates of a full-network user for a target page includes:
acquiring multiple groups of browsing information of multiple browsing operations of a user on a target advertisement frame in a historical time period, wherein one group of browsing information comprises time for the user to browse the target advertisement frame in the historical time period;
determining the error click rate of the whole network user aiming at the target advertisement frame based on the multiple groups of browsing information;
and if the wrong click rate is greater than or equal to a preset wrong click rate threshold value, acquiring multiple groups of click position coordinates of the whole network user for the target page in the historical time period.
It should be understood that, in order to obtain multiple sets of browsing information of the target advertisement frame for the network-wide user, a first plug-in for obtaining the browsing information may be pre-embedded in an application program or a webpage corresponding to the target page.
Because the data volume of all browsing information of the whole network user for the target advertisement frame is large, in the process of storage and transmission, all browsing information can be divided into a plurality of groups of browsing information according to the user information, and one group of browsing information can comprise the browsing information of one user for the target advertisement frame in a historical time period.
Specifically, in order to analyze multiple sets of browsing information of the whole-network user for the target advertisement frame, and thereby determine the error click rate of the whole-network user for the target advertisement frame, in this embodiment of the application, the determining the error click rate of the whole-network user for the target advertisement frame based on the multiple sets of browsing information includes:
and determining the false click rate of the whole network user for the target advertisement frame based on the time length of the target advertisement frame display in the multiple groups of browsing information and the time length of returning to the target page after the whole network user clicks the target advertisement frame.
Specifically, the set of browsing information may include a length of time from the occurrence of the target advertisement frame to the click of the target advertisement frame by the user within a historical time period, such as a past week or a past month, and a length of time from the display of the advertisement corresponding to the target advertisement frame to the click of a return function button in the advertisement by the user, where if the click time length is less than a first preset time length, it may indicate that the user has clicked the target advertisement frame by mistake when the user has not clearly understood or has not noticed the target advertisement frame; if the browsing time length is less than the second preset time length, it can be indicated that the user mistakenly clicks the target advertisement frame under the condition that the user does not want to browse the advertisement corresponding to the target advertisement frame.
Therefore, by comparing the click time length with the first preset time length and comparing the browsing time length with the second preset time length, the number of times of mistaken clicks of the whole network user on the target advertisement frame can be recorded, so that the rate of mistaken clicks of the whole network user on the target advertisement frame, namely the number of times of mistaken clicks/the total number of times of clicking the target advertisement frame, is calculated, and the number of times of mistaken clicks is used for describing the number of times that the whole network user does not intentionally trigger the target advertisement frame in the historical time period.
Optionally, in a general case, a larger or more authoritative advertisement alliance or a third-party advertisement source providing advertisement information may be able to detect a click behavior of the whole network user for the target advertisement frame by using a method set by the third-party advertisement source, so that multiple sets of browsing information or a false click rate of the whole network user for the target advertisement frame may be directly obtained from the advertisement alliance or the third-party advertisement source.
it should be understood that, in a similar manner to the way of acquiring multiple sets of browsing information of the whole-web user for the target advertisement frame, a second plug-in for acquiring the click position coordinate may be pre-embedded in the application program or the web page corresponding to the target page.
Optionally, in order to be able to analyze multiple sets of click position coordinates of the network-wide user and determine a common click area of the network-wide user for the target page in the historical time period, in this embodiment of the application, based on the multiple sets of click position coordinates, the click heat distribution of the network-wide user for the target page in the historical time period is obtained, including:
dividing a target page into a plurality of areas with preset quantity;
respectively determining the number of users who receive clicking in each of a plurality of areas in a historical time period based on a plurality of position coordinates of a target page clicked for a plurality of times by the whole network users in a plurality of groups of clicking position coordinates;
and acquiring the click heat distribution of the whole network users aiming at the target page in the historical time period based on the number of users who accept the click in each of the plurality of areas in the historical time period.
Specifically, in order to reduce the complexity of calculation and statistics and determine the distribution of the click target pages of the users in the whole network, firstly, a plurality of groups of click position coordinates of a plurality of users can be randomly extracted from the click position coordinates of the users in the whole network; then, the target page is divided into a plurality of regions with a preset number, such as 10 × 10, so as to respectively count the number of users who receive clicks in each region in the historical time period in the extracted plurality of users, wherein if the clicks of one user are received in one region for a plurality of times, the clicks of one user in the region are recorded.
Optionally, in an embodiment, in order to enable a designer of the target advertisement frame to more intuitively obtain the distribution of the click target pages of the full-network users from the click heat distribution, the click distribution may be represented in the form of a click heat distribution map.
Specifically, taking 100 areas obtained by averagely dividing the target page into 10 × 10 areas as an example, color values of each area are distinguished, that is, if the number of users clicking one area accounts for 80% of the number of users participating in the click distribution statistics, the background color of the area can be set to be black; if the number of users clicking a region accounts for 60% of the number of users participating in the click distribution statistics, the background color of the region can be set to be purple; if the number of users clicking a region accounts for 40% of the number of users participating in the click distribution statistics, the background color of the region can be set to be green; if the number of users clicking a region accounts for 20% of the number of users participating in the click distribution statistics, the background color of the region can be set to be yellow; the number of users clicking on an area may be less than 20% of the number of users participating in the click distribution statistics, and the background color of the area may be set to white.
In this way, a designer or the like can determine the click distribution condition of the full-network user for the target page in the historical time period by observing the background color of each area in the target page.
the false click area is used for describing position coordinates which are not triggered by the full-network user in a historical time period.
Optionally, in order to analyze and determine the number and the positions of the false click regions in the target page based on the click distribution of the full-network user for the target page in the historical time period, in this embodiment of the application, the determining one or more false click regions of the full-network user in the target page in the historical time period based on the click heat distribution includes:
respectively determining corresponding target areas with the number of clicked users exceeding a preset user number threshold in the click heat distribution based on the click heat distribution;
and determining one or more error click areas in the target page based on the target area and the position of the target advertisement frame displayed in the target page.
Specifically, for example, if it is found that users exceeding a preset user number threshold click on the border of the target advertisement frame or click on a function button of a target page covered by the target advertisement frame, it may be determined that these areas are mis-click areas.
Optionally, when browsing the target interface, the user usually clicks more of the function buttons in the target interface than the border of the target interface. Therefore, in order to avoid the fact that the preset user number thresholds of all the areas are the same, and the actual condition that the frequency of actually clicking the target interface frame by the user is low is ignored, in the method provided by the embodiment of the application, the preset user number thresholds of each area can be different, so that the mistakenly clicked area is analyzed and determined in a more targeted manner.
Or, the preset user number threshold of each region may be set to the same value, so as to save time for determining the false click region, and thus, the purpose of determining the false click region can be achieved.
Optionally, one or more mis-click regions in the target page may also be analyzed and determined by observing the background color of the plurality of regions in the click heat profile.
And 140, issuing a target page plug-in corresponding to the target advertisement frame based on one or more mistaken click areas.
The target page plug-in is used for displaying the target page containing the adjusted target advertisement frame
Optionally, in order to adjust the position or size of the target advertisement frame, so as to avoid a function button of a target page frequently clicked by a user, and the like, and achieve the purposes of reducing a click error rate and improving the eCPM of the target advertisement frame, first, the position of the target advertisement frame may be slightly moved, or the size of the target advertisement frame may be slightly scaled, and the like; then, the server can issue the plug-in for displaying the target page where the adjusted target advertisement frame is located to the client and other devices through communication methods such as a network, so that the client and other devices can actively download and store the target page plug-in without the need of the user to give an instruction.
Optionally, after the target advertisement frame is adjusted, the browsing information of the whole network user for the target advertisement frame and the click position coordinate for the target page may be detected and analyzed again by the method provided in the embodiment of the present application, so as to further adjust the target advertisement frame, further reduce the false click rate of the target advertisement frame, and improve the eCPM of the target advertisement frame.
Fig. 2 is a schematic diagram illustrating an application of the method for acquiring an advertisement frame in an actual scene according to an embodiment of the present disclosure. In fig. 2, the target page is a page showing a cleaning result in an application program for cleaning device memory garbage, and the adjusting process of the advertisement frame includes the following main steps:
step 270, based on the determined error click zone, the advertisement frame is slightly upwardly positioned, and step 230 is further performed.
The method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
Fig. 3 is a schematic implementation flow diagram of the method for displaying an advertisement frame provided in this specification, applied to a client, and includes:
specifically, in order to avoid uncertainty of the advertisement return time due to network delay, the client displaying the target page may download a plug-in for displaying the target advertisement frame from the cloud control platform of the advertisement or the application program in advance, so that the client may directly obtain the plug-in for displaying the target page from the memory if the target page including the target advertisement frame is desired to be displayed later.
and 330, displaying the target advertisement frame according to the adjusted frame position.
Specifically, when the client receives a display request of a user for a target page, for example, when the user clicks a function button or the client is about to jump to a page, the client may obtain a target page plug-in downloaded in advance from the memory, load the target page plug-in, and display the target page and a target advertisement frame in the target page.
The method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
Fig. 4 is a schematic structural diagram of a server 400 provided in the present specification. Referring to fig. 4, in a software implementation, the server 400 may include a first obtaining unit 401, a second unit 402, a determining unit 403, and an adjusting unit 404, where:
a first obtaining unit 401, configured to obtain multiple sets of click position coordinates of a full-network user for a target page, where a target advertisement frame is displayed in the target page, and a set of click position coordinates includes a position coordinate where the user clicks the target page in a historical time period;
a second obtaining unit 402, configured to obtain, based on the multiple sets of click position coordinates, click heat distribution of the full-network user for the target page in the historical time period;
a determining unit 403, configured to analyze based on the click heat distribution, and determine one or more mistaken click areas in the target page within the historical time period for the full-network user, where the mistaken click areas are used to describe position coordinates that the full-network user unintentionally triggers within the historical time period;
an adjusting unit 404, configured to issue a target page plugin corresponding to the target advertisement frame based on the one or more mis-click areas, where the target page plugin is configured to display a target page including the adjusted target advertisement frame.
Optionally, in an embodiment, the first obtaining unit 401 is configured to:
acquiring multiple groups of browsing information of the whole network user aiming at multiple browsing operations of the target advertisement frame in the historical time period, wherein one group of browsing information comprises the time of the user for browsing the target advertisement frame for multiple times in the historical time period;
determining the false click rate of the whole network user for the target advertisement frame based on the multiple groups of browsing information;
and if the wrong click rate is greater than or equal to a preset wrong click rate threshold value, acquiring multiple groups of click position coordinates of the full-network user for the target page in the historical time period.
Optionally, in an embodiment, the first obtaining unit 401 is configured to:
and determining the false click rate of the full-network user for the target advertisement frame based on the time length of the target advertisement frame display in the multiple groups of browsing information and the time length of the target advertisement frame returned by the full-network user after clicking the target advertisement frame.
Optionally, in an embodiment, the second obtaining unit 402 is configured to;
dividing the target page into a plurality of areas with preset quantity;
respectively determining the number of users who receive clicks in each of the multiple areas in the historical time period based on the multiple position coordinates of the target page clicked for multiple times by the full-network users in the multiple groups of click position coordinates;
and acquiring click heat distribution of the full-network users for the target page in the historical time period based on the number of users who accept clicks in each of the multiple regions in the historical time period.
Optionally, in an embodiment, the determining unit 403 is configured to:
respectively determining corresponding target areas of which the number of users exceeds a preset user number threshold in the click heat distribution based on the click heat distribution;
and determining one or more error click areas in the target page based on the target area and the position of the target advertisement frame displayed in the target page.
The server 400 can implement the method of the embodiment of the method for adjusting an advertisement frame in fig. 1 to fig. 2, which specifically refers to the method for adjusting an advertisement frame in the embodiment shown in fig. 1 to fig. 2, and is not described again.
Fig. 5 is a schematic structural diagram of a client 500 provided in this specification. Referring to fig. 5, in a software implementation, the client 500 may include a receiving unit 501 and a presenting unit 502, wherein:
a receiving unit 501, configured to receive a target page plug-in from the server, and load the target page plug-in into a memory of the client;
an adjusting unit 502, configured to adjust, based on the target page plug-in, a corresponding frame position of a target advertisement frame in response to a display request for the target page on which the target advertisement frame is displayed;
a display unit 503, configured to display the target advertisement frame according to the adjusted position of the frame.
The client 500 can implement the method in the embodiment of the method for acquiring an advertisement frame in fig. 3, which may specifically refer to the method for acquiring an advertisement frame in the embodiment shown in fig. 3 and will not be described again.
An embodiment of the present application further provides a server, and fig. 6 is a schematic structural diagram of the server provided in the embodiment of the present application. As shown in fig. 6, the server may have a relatively large difference due to different configurations or performances, and may include one or more processors 601 and a memory 602, where the memory 602 may store one or more stored applications or data. Wherein the memory 602 may be transient or persistent storage. The application program stored in memory 602 may include one or more modules (not shown), each of which may include a series of computer-executable instructions in a memory data loading device. Still further, the processor 601 may be arranged in communication with the memory 602 to execute a series of computer-executable instructions in the memory 602 on an in-memory data loading device. The memory data loading apparatus may also include one or more power supplies 603, one or more wired or wireless network interfaces 604, one or more input-output interfaces 605, one or more keyboards 606, etc.
In a specific embodiment, the server 600 includes a memory, a processor, and computer-executable instructions stored on the memory and executable on the processor, and when executed by the processor, the computer-executable instructions implement the following processes:
acquiring multiple groups of click position coordinates of a whole network user for a target page, wherein a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period;
acquiring click heat distribution of the full-network user aiming at the target page in the historical time period based on the multiple groups of click position coordinates;
analyzing based on the click heat distribution, and determining one or more mistaken click areas in the target page of the whole network user in the historical time period, wherein the mistaken click areas are used for describing position coordinates of the whole network user which are not triggered intentionally in the historical time period;
and issuing a target page plug-in corresponding to the target advertisement frame based on the one or more error click areas, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
Optionally, the computer executable instructions, when executed by the processor,
the acquiring of the multiple groups of click position coordinates of the full-network user for the target page comprises the following steps:
acquiring multiple groups of browsing information of the whole network user aiming at multiple browsing operations of the target advertisement frame in the historical time period, wherein one group of browsing information comprises the time of the user for browsing the target advertisement frame for multiple times in the historical time period;
determining the false click rate of the whole network user for the target advertisement frame based on the multiple groups of browsing information;
and if the wrong click rate is greater than or equal to a preset wrong click rate threshold value, acquiring multiple groups of click position coordinates of the full-network user for the target page in the historical time period.
The determining the false click rate of the full-network user for the target advertisement frame based on the multiple groups of browsing information comprises:
and determining the false click rate of the full-network user for the target advertisement frame based on the time length of the target advertisement frame display in the multiple groups of browsing information and the time length of the target advertisement frame returned by the full-network user after clicking the target advertisement frame.
The obtaining of the click heat distribution of the full-network user to the target page in the historical time period based on the multiple groups of click position coordinates includes:
dividing the target page into a plurality of areas with preset quantity;
respectively determining the number of users who receive clicks in each of the multiple areas in the historical time period based on the multiple position coordinates of the target page clicked for multiple times by the full-network users in the multiple groups of click position coordinates;
and acquiring click heat distribution of the full-network users for the target page in the historical time period based on the number of users who accept clicks in each of the multiple regions in the historical time period.
The analyzing based on the click heat distribution to determine one or more mistaken click areas in the target page of the full-network user in the historical time period comprises:
respectively determining corresponding target areas of which the number of users exceeds a preset user number threshold in the click heat distribution based on the click heat distribution;
and determining one or more error click areas in the target page based on the target area and the position of the target advertisement frame displayed in the target page.
The method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
Further, an embodiment of the present application also provides a computer-readable storage medium for storing computer-executable instructions, which when executed by a processor implement the following process:
acquiring multiple groups of click position coordinates of a whole network user for a target page, wherein a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period;
acquiring click heat distribution of the full-network user aiming at the target page in the historical time period based on the multiple groups of click position coordinates;
analyzing based on the click heat distribution, and determining one or more mistaken click areas in the target page of the whole network user in the historical time period, wherein the mistaken click areas are used for describing position coordinates of the whole network user which are not triggered intentionally in the historical time period;
and issuing a target page plug-in corresponding to the target advertisement frame based on the one or more error click areas, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
Optionally, the computer executable instructions, when executed by the processor,
the acquiring of the multiple groups of click position coordinates of the full-network user for the target page comprises the following steps:
acquiring multiple groups of browsing information of the whole network user aiming at multiple browsing operations of the target advertisement frame in the historical time period, wherein one group of browsing information comprises the time of the user for browsing the target advertisement frame for multiple times in the historical time period;
determining the false click rate of the whole network user for the target advertisement frame based on the multiple groups of browsing information;
and if the wrong click rate is greater than or equal to a preset wrong click rate threshold value, acquiring multiple groups of click position coordinates of the full-network user for the target page in the historical time period.
The determining the false click rate of the full-network user for the target advertisement frame based on the multiple groups of browsing information comprises:
and determining the false click rate of the full-network user for the target advertisement frame based on the time length of the target advertisement frame display in the multiple groups of browsing information and the time length of the target advertisement frame returned by the full-network user after clicking the target advertisement frame.
The obtaining of the click heat distribution of the full-network user to the target page in the historical time period based on the multiple groups of click position coordinates includes:
dividing the target page into a plurality of areas with preset quantity;
respectively determining the number of users who receive clicks in each of the multiple areas in the historical time period based on the multiple position coordinates of the target page clicked for multiple times by the full-network users in the multiple groups of click position coordinates;
and acquiring click heat distribution of the full-network users for the target page in the historical time period based on the number of users who accept clicks in each of the multiple regions in the historical time period.
The analyzing based on the click heat distribution to determine one or more mistaken click areas in the target page of the full-network user in the historical time period comprises:
respectively determining corresponding target areas of which the number of users exceeds a preset user number threshold in the click heat distribution based on the click heat distribution;
and determining one or more error click areas in the target page based on the target area and the position of the target advertisement frame displayed in the target page.
The method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
An embodiment of the present application further provides a client, and fig. 7 is a schematic structural diagram of the client provided in the embodiment of the present application. As shown in fig. 7, the clients may have large differences due to different configurations or performances, and may include one or more processors 701 and a memory 702, where the memory 702 may store one or more stored applications or data. Memory 702 may be, among other things, transient storage or persistent storage. The application program stored in memory 702 may include one or more modules (not shown), each of which may include a series of computer-executable instructions in a memory data loading device. Still further, the processor 701 may be configured to communicate with the memory 702 to execute a series of computer-executable instructions in the memory 702 on an in-memory data loading device. The memory data loading apparatus may also include one or more power supplies 703, one or more wired or wireless network interfaces 704, one or more input-output interfaces 705, one or more keyboards 706, and the like.
In a particular embodiment, a client includes a memory, a processor, and computer-executable instructions stored on the memory and executable on the processor, which when executed by the processor implement the following:
receiving a target page plug-in from the server side, and loading the target page plug-in into a memory of the client side;
responding to a display request aiming at the target page with the target advertisement frame, and adjusting the corresponding frame position of the target advertisement frame based on the target page plug-in;
and displaying the target advertisement frame according to the adjusted frame position.
The method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
Further, an embodiment of the present application also provides a computer-readable storage medium for storing computer-executable instructions, which when executed by a processor implement the following process:
receiving a target page plug-in from the server side, and loading the target page plug-in into a memory of the client side;
responding to a display request aiming at the target page with the target advertisement frame, and adjusting the corresponding frame position of the target advertisement frame based on the target page plug-in;
and displaying the target advertisement frame according to the adjusted frame position.
The method for adjusting the advertisement frame can acquire a plurality of groups of click position coordinates of a whole network user aiming at a target page, the target page is displayed with the target advertisement frame, and the group of click position coordinates comprise position coordinates of a user clicking the target page in a historical time period; acquiring click heat distribution of the whole network user for a target page in a historical time period based on a plurality of groups of click position coordinates; then, analyzing based on click heat distribution, and determining one or more mistaken click areas of the whole network user in a target page in a historical time period, wherein the mistaken click areas are used for describing position coordinates of unintentional triggering of the whole network user in the historical time period; and finally, based on one or more mistakenly clicked areas, issuing a target page plug-in corresponding to the target advertisement frame, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
On one hand, the area which is easy to cause the user mistaken clicking behavior in the target page can be accurately and effectively determined; on the other hand, the position and the size of the target advertisement frame are adjusted based on the error click areas, so that the error click behavior of the user aiming at the target advertisement frame is reduced, and the available advertisement income of the target advertisement frame is improved.
The computer-readable storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (12)
1. An adjusting method of an advertisement frame is applied to a server side, and the method comprises the following steps:
acquiring multiple groups of click position coordinates of a whole network user for a target page, wherein a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period;
acquiring click heat distribution of the full-network user aiming at the target page in the historical time period based on the multiple groups of click position coordinates;
analyzing based on the click heat distribution, and determining one or more mistaken click areas in the target page of the whole network user in the historical time period, wherein the mistaken click areas are used for describing position coordinates of the whole network user which are not triggered intentionally in the historical time period;
and issuing a target page plug-in corresponding to the target advertisement frame based on the one or more error click areas, wherein the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
2. The method of claim 1, wherein the obtaining of the sets of click position coordinates of the full-web user for the target page comprises:
acquiring multiple groups of browsing information of the whole network user aiming at multiple browsing operations of the target advertisement frame in the historical time period, wherein one group of browsing information comprises the time of the user for browsing the target advertisement frame for multiple times in the historical time period;
determining the false click rate of the whole network user for the target advertisement frame based on the multiple groups of browsing information;
and if the wrong click rate is greater than or equal to a preset wrong click rate threshold value, acquiring multiple groups of click position coordinates of the full-network user for the target page in the historical time period.
3. The method of claim 2, wherein said determining a false click rate of the full-web user for the targeted advertisement frame based on the plurality of sets of browsing information comprises:
and determining the false click rate of the full-network user for the target advertisement frame based on the time length of the target advertisement frame display in the multiple groups of browsing information and the time length of the target advertisement frame returned by the full-network user after clicking the target advertisement frame.
4. The method of claim 1, wherein obtaining the click heat distribution of the web-wide user for the target page in the historical time period based on the plurality of sets of click position coordinates comprises:
dividing the target page into a plurality of areas with preset quantity;
respectively determining the number of users who receive clicks in each of the multiple areas in the historical time period based on the multiple position coordinates of the target page clicked for multiple times by the full-network users in the multiple groups of click position coordinates;
and acquiring click heat distribution of the full-network users for the target page in the historical time period based on the number of users who accept clicks in each of the multiple regions in the historical time period.
5. The method of claim 1 or 4, wherein the analyzing based on the click heat distribution to determine one or more mis-click areas in the target page by the web-wide user over the historical time period comprises:
respectively determining corresponding target areas of which the number of users exceeds a preset user number threshold in the click heat distribution based on the click heat distribution;
and determining one or more error click areas in the target page based on the target area and the position of the target advertisement frame displayed in the target page.
6. A method for displaying an advertisement frame is applied to a client side, and comprises the following steps:
receiving a target page plug-in from the server side, and loading the target page plug-in into a memory of the client side;
responding to a display request aiming at the target page with the target advertisement frame, and adjusting the corresponding frame position of the target advertisement frame based on the target page plug-in;
and displaying the target advertisement frame according to the adjusted frame position.
7. A server, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a plurality of groups of click position coordinates of a whole network user aiming at a target page, a target advertisement frame is displayed in the target page, and one group of click position coordinates comprises position coordinates of a user clicking the target page in a historical time period;
the second obtaining unit is used for obtaining click heat distribution of the whole network user aiming at the target page in the historical time period based on the multiple groups of click position coordinates;
the determining unit is used for analyzing based on the click heat distribution and determining one or more mistaken click areas in the target page of the full-network user in the historical time period, wherein the mistaken click areas are used for describing position coordinates which are not intentionally triggered by the full-network user in the historical time period;
and the adjusting unit is used for issuing a target page plug-in corresponding to the target advertisement frame based on the one or more error click areas, and the target page plug-in is used for displaying a target page containing the adjusted target advertisement frame.
8. The server according to claim 7, wherein the first obtaining unit is configured to:
acquiring multiple groups of browsing information of the whole network user aiming at multiple browsing operations of the target advertisement frame in the historical time period, wherein one group of browsing information comprises the time of the user for browsing the target advertisement frame for multiple times in the historical time period;
determining the false click rate of the whole network user for the target advertisement frame based on the multiple groups of browsing information;
and if the wrong click rate is greater than or equal to a preset wrong click rate threshold value, acquiring multiple groups of click position coordinates of the full-network user for the target page in the historical time period.
9. The server according to claim 7, wherein the first obtaining unit is configured to:
and determining the false click rate of the full-network user for the target advertisement frame based on the time length of the target advertisement frame display in the multiple groups of browsing information and the time length of the target advertisement frame returned by the full-network user after clicking the target advertisement frame.
10. The server according to claim 7, wherein the second obtaining unit is configured to;
dividing the target page into a plurality of areas with preset quantity;
respectively determining the number of users who receive clicks in each of the multiple areas in the historical time period based on the multiple position coordinates of the target page clicked for multiple times by the full-network users in the multiple groups of click position coordinates;
and acquiring click heat distribution of the full-network users for the target page in the historical time period based on the number of users who accept clicks in each of the multiple regions in the historical time period.
11. The server according to claim 7 or 10, wherein the determining unit is configured to:
respectively determining corresponding target areas of which the number of users exceeds a preset user number threshold in the click heat distribution based on the click heat distribution;
and determining one or more error click areas in the target page based on the target area and the position of the target advertisement frame displayed in the target page.
12. A client, comprising:
the receiving unit is used for receiving a target page plug-in from the server and loading the target page plug-in into the memory of the client;
the adjusting unit is used for responding to a display request aiming at the target page with the target advertisement frame, and adjusting the corresponding frame position of the target advertisement frame based on the target page plug-in;
and the display unit is used for displaying the target advertisement frame according to the adjusted frame position.
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