CN111741337B - Recommendation information display method, device and equipment - Google Patents

Recommendation information display method, device and equipment Download PDF

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Publication number
CN111741337B
CN111741337B CN202010616228.9A CN202010616228A CN111741337B CN 111741337 B CN111741337 B CN 111741337B CN 202010616228 A CN202010616228 A CN 202010616228A CN 111741337 B CN111741337 B CN 111741337B
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information
target
recommendation
recommendation information
face image
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CN111741337A (en
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张雷
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Beijing Kingsoft Internet Security Software Co Ltd
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Beijing Kingsoft Internet Security Software Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
    • H04N21/4415—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Biomedical Technology (AREA)
  • Health & Medical Sciences (AREA)
  • Computer Graphics (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Computer Interaction (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the invention provides a recommendation information display method, a recommendation information display device and recommendation information display equipment. The method comprises the steps that a client device obtains a human face image of a person in a preset shooting range to serve as a target human face image; sending the target face image to image processing server equipment so that the image processing server equipment obtains target character attribute information based on the target face image; receiving target character attribute information returned by the image processing server equipment; acquiring target recommendation information corresponding to the target person attribute information from the information recommendation server side equipment according to the corresponding relation between the pre-established person attribute information and the recommendation information; and displaying the target recommendation information in the first display unit or the second display unit. The corresponding recommendation information is displayed to the viewers according to the character attribute information of the viewers, so that the different demands of different viewers on the recommendation information can be better met, the information recommendation accuracy is improved, and the information display effect is improved.

Description

Recommendation information display method, device and equipment
Technical Field
The invention relates to the technical field of communication, in particular to a recommendation information display method, device and equipment.
Background
In public places such as malls and stations, display devices for displaying recommendation information are generally provided, for example: a market large-size screen intelligent robot etc. for carrying out advertisement show.
At present, the display device is used as a client device, and the displayed recommendation information is usually fixed information preset manually or by a server device.
Because the recommendation information interested by different viewers may not be the same, the display method for displaying the same content for all viewers cannot meet the requirement of different viewers on the differentiation of the recommendation information, and has low information recommendation accuracy and poor display effect.
Disclosure of Invention
The embodiment of the invention aims to provide a recommended information display method, a recommended information display device, recommended information display equipment and a recommended information display system, so that the accuracy of information recommendation is improved, and the information display effect is improved. The specific technical scheme is as follows:
in a first aspect, an embodiment of the present invention provides a recommendation information display method, which is applied to a client device in a recommendation information display system, where the client device includes a first display unit and a second display unit, and the system further includes: the image processing server device and the information recommendation server device, the method comprises:
acquiring a human face image of a person in a preset shooting range as a target human face image;
sending the target face image to the image processing server side equipment so that the image processing server side equipment obtains target character attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information;
receiving the target character attribute information returned by the image processing server side equipment; acquiring target recommendation information corresponding to the target person attribute information from the information recommendation server side equipment according to a corresponding relation between the pre-established person attribute information and the recommendation information;
displaying the target recommendation information in the first display unit or the second display unit.
Further, the acquiring, from the information recommendation service device, target recommendation information corresponding to the target person attribute information according to a correspondence between pre-established person attribute information and recommendation information includes:
sending the target person attribute information to the information recommendation server side equipment so that the information recommendation server side equipment determines target recommendation information corresponding to the target person attribute information according to a corresponding relation between the person attribute information and recommendation information which is established locally in advance;
and receiving the target recommendation information returned by the information recommendation server side equipment.
Further, before the sending the target person attribute information to the information recommendation server device, the method further includes:
within a preset time after the target face image is obtained, when clicking operation of the person on each piece of recommendation information displayed in the first display unit is detected, determining a target reference recommendation information type, wherein the target reference recommendation information type is a recommendation information type to which the recommendation information clicked by the person belongs;
the sending of the target person attribute information to the information recommendation server device so that the information recommendation server device determines target recommendation information corresponding to the target person attribute information according to a correspondence between the person attribute information and recommendation information established locally in advance, includes:
and sending the target person attribute information and the target reference recommendation information type to the information recommendation service end equipment so that the information recommendation service end equipment determines target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
Further, the acquiring, from the information recommendation service device, target recommendation information corresponding to the target person attribute information according to a correspondence between pre-established person attribute information and recommendation information includes:
according to the corresponding relation between the character attribute information and the recommendation information which is established locally in advance, determining target recommendation information corresponding to the target character attribute information from the locally stored recommendation information; and the locally stored recommendation information is sent by the information recommendation server side equipment.
Further, before the determining, from the locally stored recommendation information, the target recommendation information corresponding to the target person attribute information according to the correspondence between the person attribute information and the recommendation information established locally in advance, the method further includes:
within a preset time after the target face image is obtained, when clicking operation of the person on each piece of recommendation information displayed in the first display unit is detected, determining a target reference recommendation information type, wherein the target reference recommendation information type is a recommendation information type to which the recommendation information clicked by the person belongs;
the determining, from locally stored recommendation information, target recommendation information corresponding to the target person attribute information according to a correspondence between person attribute information and recommendation information established locally in advance, includes:
and determining target recommendation information corresponding to the target person attribute information and the target recommendation information type from locally stored recommendation information according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
Further, the method further comprises:
in the recommendation information display process, when a preset image acquisition condition is met, acquiring a new face image in the preset shooting range as a target face image; and executing the step of sending the target face image to the image processing server side equipment so as to enable the image processing server side equipment to obtain target character attribute information based on the target face image.
Further, the method further comprises:
in the process of recommending information display, sending an information display report to the information recommendation server-side equipment; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
In a second aspect, an embodiment of the present invention provides a recommendation information display method, which is applied to information recommendation server equipment in a recommendation information display system, where the system further includes: the image processing method comprises the steps that image processing server side equipment and client side equipment are adopted, the client side equipment comprises a first display unit and a second display unit, and the method comprises the following steps:
receiving target character attribute information sent by the client equipment; the target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; sending the target face image to the image processing server side equipment so that the image processing server side equipment can obtain the target face image;
determining target recommendation information corresponding to the target person attribute information according to a corresponding relation between the person attribute information and the recommendation information which is established locally in advance;
and sending the target recommendation information to the client device so that the client device displays the target recommendation information in the first display unit or the second display unit.
Further, the method further comprises:
receiving an information display report sent by the client equipment; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
In a third aspect, an embodiment of the present invention provides a recommendation information presentation apparatus, which is applied to a client device in a recommendation information presentation system, where the client device includes a first display unit and a second display unit, and the system further includes: image processing server equipment and information recommendation server equipment, the device includes:
the target face image acquisition module is used for acquiring a face image of a person in a preset shooting range as a target face image;
the target face image sending module is used for sending the target face image to the image processing server side equipment so as to enable the image processing server side equipment to obtain target character attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information;
the target recommendation information acquisition module is used for receiving the target character attribute information returned by the image processing server side equipment; acquiring target recommendation information corresponding to the target person attribute information from the information recommendation server side equipment according to a corresponding relation between the pre-established person attribute information and the recommendation information;
and the display module is used for displaying the target recommendation information in the first display unit or the second display unit.
Further, the target recommendation information obtaining module includes: the attribute information sending submodule and the target recommendation information receiving submodule;
the attribute information sending submodule is used for sending the target person attribute information to the information recommendation server side equipment so that the information recommendation server side equipment determines target recommendation information corresponding to the target person attribute information according to the corresponding relation between the person attribute information and the recommendation information which is established locally in advance;
and the target recommendation information receiving submodule is used for receiving the target recommendation information returned by the information recommendation server side equipment.
Further, the apparatus further includes: a first target reference recommendation information category determination module;
the first target reference recommendation information category determining module is configured to determine, within a preset duration after the target face image is acquired before the target person attribute information is sent to the information recommendation server device, a target reference recommendation information category when a click operation of a person on each recommendation information displayed in the first display unit is detected, where the target reference recommendation information category is a recommendation information category to which recommendation information clicked by the person belongs;
the attribute information sending submodule is specifically configured to send the target person attribute information and the target reference recommendation information category to the information recommendation server device, so that the information recommendation server device determines target recommendation information corresponding to the target person attribute information and the target recommendation information category according to a correspondence relationship between person attribute information, reference recommendation information category, and recommendation information which is established locally in advance.
Further, the target recommendation information obtaining module is specifically configured to:
according to the corresponding relation between the character attribute information and the recommendation information which is established locally in advance, determining target recommendation information corresponding to the target character attribute information from the locally stored recommendation information; and the locally stored recommendation information is sent by the information recommendation server side equipment.
Further, the apparatus further includes: a second target reference recommendation information category determination module;
the second target reference recommendation information type determining module is configured to determine a target reference recommendation information type when a click operation of a person on each recommendation information displayed in the first display unit is detected within a preset time period after the target face image is acquired before determining target recommendation information corresponding to the target person attribute information from locally stored recommendation information according to a correspondence between the person attribute information and the recommendation information established locally in advance, wherein the target recommendation information is a recommendation information type to which the recommendation information clicked by the person belongs;
the target recommendation information acquisition module is specifically configured to:
and determining target recommendation information corresponding to the target person attribute information and the target recommendation information type from locally stored recommendation information according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
Further, the apparatus further comprises:
the new face image acquisition module is used for acquiring a new face image in the preset shooting range as a target face image when a preset image acquisition condition is met in the recommendation information display process; and triggering the target face image sending module.
Further, the apparatus further comprises:
the display report sending module is used for sending an information display report to the information recommendation server-side equipment in the recommended information display process; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
In a fourth aspect, an embodiment of the present invention provides a recommendation information presentation apparatus, which is applied to information recommendation server equipment in a recommendation information presentation system, where the system further includes: image processing server equipment and customer premise equipment, the customer premise equipment contains first display element and second display element, the apparatus includes:
the target person attribute information receiving module is used for receiving the target person attribute information sent by the client equipment; the target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; sending the target face image to the image processing server side equipment so that the image processing server side equipment can obtain the target face image;
the target recommendation information determining module is used for determining target recommendation information corresponding to the target person attribute information according to the corresponding relation between the person attribute information and the recommendation information which is established locally in advance;
and the target recommendation information sending module is used for sending the target recommendation information to the client equipment so as to enable the client equipment to display the target recommendation information in the first display unit or the second display unit.
Further, the apparatus further comprises:
the display report receiving module is used for receiving the information display report sent by the client equipment; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
In a fifth aspect, an embodiment of the present invention provides a client device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing the steps of any recommended information display method of the first aspect when executing the program stored in the memory.
In a sixth aspect, an embodiment of the present invention provides an information recommendation server device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing the steps of any recommended information display method in the second aspect when executing the program stored in the memory.
In a seventh aspect, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and when the computer program runs on a computer, the computer is caused to execute any one of the recommendation information presentation methods in the first aspect or the second aspect.
An embodiment of the present invention further provides a computer program product including instructions, which when run on a computer, causes the computer to execute any one of the recommendation information presentation methods of the first aspect or the second aspect.
The embodiment of the invention has the following beneficial effects:
the recommendation information display method provided by the embodiment of the invention comprises the steps that client equipment comprising a first display unit and a second display unit obtains a face image of a person in a preset shooting range to serve as a target face image; sending the target face image to the image processing server side equipment so that the image processing server side equipment obtains target character attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information; receiving the target character attribute information returned by the image processing server side equipment; acquiring target recommendation information corresponding to the target person attribute information from the information recommendation server side equipment according to a corresponding relation between the pre-established person attribute information and the recommendation information; displaying the target recommendation information in the first display unit or the second display unit.
In the embodiment of the invention, the client equipment acquires the target face image, the image processing server equipment acquires the target person attribute information based on the target face image, and then the client equipment acquires the target recommendation information corresponding to the target person attribute information and displays the target recommendation information in the first display unit or the second display unit. The corresponding recommendation information is displayed to the viewers according to the character attribute information of the viewers, so that the different demands of different viewers on the recommendation information can be better met, the information recommendation accuracy is improved, and the information display effect is improved.
Of course, not all of the advantages described above need to be achieved at the same time in the practice of any one product or method of the invention.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other embodiments can be obtained by using the drawings without creative efforts.
Fig. 1 is a topology structure diagram of a recommendation information presentation system according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a recommendation information presentation method according to an embodiment of the present invention applied to a client device in the recommendation information presentation system shown in fig. 1;
fig. 3 is a schematic flow chart of the recommendation information presentation method according to the embodiment of the present invention applied to an information recommendation server device in the recommendation information presentation system shown in fig. 1;
FIG. 4 is an interaction flowchart of a specific example of a recommendation information presentation method according to an embodiment of the present invention;
FIG. 5 is an interaction flowchart of another embodiment of a recommendation information presentation method according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a recommendation information display apparatus according to an embodiment of the present invention;
FIG. 7 is a schematic structural diagram of another recommendation information presentation apparatus according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of a client device according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an information recommendation service device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In order to improve the accuracy of information recommendation and improve the effect of information display, the embodiment of the invention provides a method, a device, equipment and a system for displaying recommended information.
Referring to fig. 1, fig. 1 is a topological structure diagram of a recommendation information presentation system according to an embodiment of the present invention. The system comprises: the system comprises a client device 101, an image processing server device 102 and an information recommendation server device 103. The client device 101 includes a first display unit and a second display unit, where the first display unit may be used to display an interactive interface to implement interaction between a viewer and the device, and may also display recommendation information; the second display unit is used for displaying the recommendation information.
Referring to fig. 2, fig. 2 is a schematic flow chart of the recommendation information presentation method according to the embodiment of the present invention applied to the client device in the recommendation information presentation system shown in fig. 1.
Step 201, acquiring a human face image of a person in a preset shooting range as a target human face image.
Step 202, sending the target face image to the image processing server device, so that the image processing server device obtains the attribute information of the target person based on the target face image.
Wherein the target person attribute information includes: target face attribute information and/or target action information. The face attribute information may include: age, sex, expression, etc. of the person; the action information may include: gesture motions, etc. Here, specific contents of the face attribute information and the motion information are not limited.
In this step, the specific manner of obtaining the attribute information of the target person based on the target face image is not limited. For example, a machine learning algorithm may be adopted to establish a person attribute information extraction model in advance, and the model is trained through the face image samples and the real person attribute information corresponding to each sample, so as to obtain a trained person attribute information extraction model. In this step, after the image processing server device obtains the target face image, the image processing server device may directly input the target face image into the trained person attribute information extraction model, so as to obtain the target person attribute information.
Step 203, receiving target character attribute information returned by the image processing server equipment; and acquiring target recommendation information corresponding to the target person attribute information from the information recommendation service terminal equipment according to the corresponding relation between the pre-established person attribute information and the recommendation information.
Specifically, the target recommendation information in this step may be multiple recommendation information belonging to the same category, or multiple recommendation information belonging to different categories, or may also be a single recommendation information, and so on.
And step 204, displaying the target recommendation information in the first display unit or the second display unit.
In the embodiment shown in fig. 2, the client device first obtains a target face image, the image processing server device obtains target person attribute information based on the target face image, and then the client device obtains target recommendation information corresponding to the target person attribute information and displays the target recommendation information on the first display unit or the second display unit. The corresponding recommendation information is displayed to the viewers according to the character attribute information of the viewers, so that the different demands of different viewers on the recommendation information can be better met, the information recommendation accuracy is improved, and the information display effect is improved.
Referring to fig. 3, fig. 3 is a schematic flow chart of the recommendation information presentation method provided by the embodiment of the present invention applied to information recommendation server equipment in the recommendation information presentation system shown in fig. 1, and a specific process includes:
step 301, receiving the attribute information of the target person sent by the client device.
The target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; and sending the target face image to the image processing server side equipment so that the image processing server side equipment can obtain the target face image.
Step 302, according to the corresponding relationship between the person attribute information and the recommendation information established locally in advance, determining the target recommendation information corresponding to the target person attribute information.
Step 303, sending the target recommendation information to the client device, so that the client device displays the target recommendation information.
In the embodiment shown in fig. 3, after receiving the target person attribute information sent by the client device, the information recommendation service device determines target recommendation information corresponding to the target person attribute information and sends the target recommendation information to the client device, so that the client device displays the target recommendation information corresponding to the target person attribute information in the first display unit or the second display unit. In the embodiment of the invention, the corresponding recommendation information is displayed to the viewers according to the character attribute information of the viewers, so that the requirements of different viewers on the differentiation of the recommendation information can be better met, the information recommendation precision is improved, and the information display effect is improved.
To embody an interaction flow among the devices in the recommendation information presentation system shown in fig. 1, referring to fig. 4, fig. 4 is a specific example interaction flow chart of a recommendation information presentation method provided by an embodiment of the present invention. In this embodiment, the client device includes a first display unit and a second display unit, where the first display unit may be used to display an interactive interface to implement interaction between a viewer and the device, and may also display recommendation information; the second display unit is used for displaying the recommendation information. The method comprises the following specific steps:
step 401, the client device obtains a face image of a person within a preset shooting range as a target face image.
Step 402, the client device sends the target face image to the image processing server device.
In step 403, the image processing server device obtains attribute information of the target person based on the target face image.
Wherein the target person attribute information includes: target face attribute information and/or target action information.
In step 404, the image processing server device returns the target person attribute information to the client device.
Step 405, the client device determines the category of the target reference recommendation information when detecting the clicking operation of the person on each recommendation information displayed in the first display unit within a preset time after the target face image is acquired.
The target reference recommendation information category is a recommendation information category to which the recommendation information clicked by the person belongs.
In step 406, the client device sends the target person attribute information and the target reference recommendation information category to the information recommendation server device.
Step 407, the information recommendation service end device determines target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the correspondence between the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
And step 408, the information recommendation server device returns the target recommendation information to the client device.
In step 409, the client device displays the target recommendation information in the first display unit or the second display unit.
Further, in the recommendation information display process, when a preset image acquisition condition is met, the client device can also acquire a new face image within a preset shooting range to serve as a target face image; and sending the target face image to the image processing server side equipment again to enable the image processing server side equipment to obtain the target character attribute information based on the target face image.
For example, a face image is acquired at regular time, and at this time, the preset image acquisition condition may be: when the preset face image acquisition moment arrives; it may also be detected in real time whether a new user or a pedestrian passes through the vicinity of the client device, in this case, the image acquisition condition may be set as: when a new user or pedestrian is detected to pass through; the image acquisition conditions may also be set to: when detecting that a preset picture appears in the first display unit or the second display unit interface, for example: when a prompt message appears to guide the user to make a certain gesture, etc.
In the embodiment of the present invention, the image obtaining condition may be set according to an actual situation, and here, specific contents of the image obtaining condition are not limited.
In the embodiment shown in fig. 4, the client device first acquires a target face image, the image processing server device obtains target person attribute information based on the target face image, and detects a click operation within a preset duration after the target face image is acquired, and determines a target reference recommendation information category when a click operation of a person on each recommendation information displayed in the first display unit is detected. And then, determining target recommendation information corresponding to the target character attribute information and the target recommendation information category through the information recommendation server side equipment, and finally displaying the target recommendation information. The above process is to obtain the target recommendation information after comprehensively considering the character attribute information of the viewer and the clicking operation of the viewer on the recommendation information displayed in the first display unit. Therefore, the requirement of different viewers on the difference of the recommended information can be better met, the information recommendation precision is improved, and the information display effect is improved.
Referring to fig. 5, fig. 5 is an interaction flowchart of another specific example of the recommendation information presentation method according to the embodiment of the present invention. In this embodiment, the client device includes a first display unit and a second display unit, where the first display unit may be used to display an interactive interface to implement interaction between a viewer and the device, and may also display recommendation information; the second display unit is used for displaying the recommendation information. The method comprises the following specific steps:
step 500, the information recommendation server device sends recommendation information to the client device at regular time.
The information recommendation server device can send the advertisement sent by the information publisher to the client device at regular time, so that the client device stores the received recommendation information locally, and in the subsequent steps, determines the target recommendation information from all the received recommendation information and displays the target recommendation information.
Step 501, a client device obtains a face image of a person within a preset shooting range as a target face image.
Step 502, the client device sends the target face image to the image processing server device.
Step 503, the image processing server device obtains the attribute information of the target person based on the target face image.
Wherein the target person attribute information includes: target face attribute information and/or target action information.
In step 504, the image processing server device returns the target person attribute information to the client device.
In step 505, the client device determines the category of the target reference recommendation information when detecting the clicking operation of the person on each recommendation information displayed in the first display unit within a preset time after the target face image is acquired.
The target reference recommendation information category is a recommendation information category to which the recommendation information clicked by the person belongs.
Step 506, according to the corresponding relationship among the person attribute information, the reference recommendation information category and the recommendation information which are established locally in advance, target recommendation information corresponding to the target person attribute information and the target recommendation information category is determined from the locally stored recommendation information.
The locally stored recommendation information is sent by the information recommendation server side equipment.
And step 507, displaying the target recommendation information in the first display unit or the second display unit.
Further, in the recommended information display process, when a preset image acquisition condition is met, acquiring a new face image within a preset shooting range as a target face image; and executing the step of sending the target face image to the image processing server side equipment so that the image processing server side equipment obtains the attribute information of the target person based on the target face image.
For example, a face image is acquired at regular time, and at this time, the preset image acquisition condition may be: when the preset face image acquisition moment arrives; it may also be detected in real time whether a new user or a pedestrian passes through the vicinity of the client device, in this case, the image acquisition condition may be set as: when a new user or pedestrian is detected to pass through; the image acquisition conditions may also be set to: when detecting that a preset picture appears in the first display unit or the second display unit interface, for example: when a prompt message appears to guide the user to make a certain gesture, etc.
In the embodiment of the present invention, the image obtaining condition may be set according to an actual situation, and here, specific contents of the image obtaining condition are not limited.
In the embodiment shown in fig. 5, the client device first acquires a target face image, the image processing server device obtains target person attribute information based on the target face image, and detects a click operation within a preset time period after the target face image is acquired, and determines a target reference recommendation information category when a click operation of a person on each recommendation information displayed in the first display unit is detected. And then, determining target recommendation information corresponding to the target person attribute information and the target recommendation information category, and finally displaying the target recommendation information. The above process is to obtain the target recommendation information after comprehensively considering the character attribute information of the viewer and the clicking operation of the viewer on the recommendation information displayed in the first display unit. Therefore, the requirement of different viewers on the difference of the recommended information can be better met, the information recommendation precision is improved, and the information display effect is improved.
In addition, in the embodiment shown in fig. 5, the client device determines and displays the target recommendation information from the locally stored recommendation information, and compared with a manner that the client device needs to obtain the target recommendation information from the information recommendation server device in real time, the process of obtaining the target recommendation information by the client device in the embodiment shown in fig. 5 is not affected by the network transmission quality at the current time, the time consumption of the target recommendation information obtaining process is short, and the recommendation information displaying process is more stable.
Based on the same inventive concept, according to the recommendation information presentation method provided in the above embodiment of the present invention, correspondingly, an embodiment of the present invention further provides a recommendation information presentation apparatus, which is applied to a client device in a recommendation information presentation system, where the client device includes a first display unit and a second display unit, and the system further includes: the image processing server device and the information recommendation server device have the structural schematic diagram shown in fig. 6, and include:
a target face image obtaining module 601, configured to obtain a face image of a person within a preset shooting range as a target face image;
a target face image sending module 602, configured to send a target face image to the image processing server device, so that the image processing server device obtains target person attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information;
the target recommendation information acquisition module 603 is configured to receive target person attribute information returned by the image processing server device; acquiring target recommendation information corresponding to the target person attribute information from the information recommendation server side equipment according to the corresponding relation between the pre-established person attribute information and the recommendation information;
the display module 604 is configured to display the target recommendation information in the first display unit or the second display unit.
Further, the target recommendation information obtaining module 603 includes: the attribute information sending submodule and the target recommendation information receiving submodule;
the attribute information sending submodule is used for sending the target character attribute information to the information recommendation server side equipment so that the information recommendation server side equipment can determine the target recommendation information corresponding to the target character attribute information according to the corresponding relation between the character attribute information and the recommendation information which is established locally in advance;
and the target recommendation information receiving submodule is used for receiving the target recommendation information returned by the information recommendation server side equipment.
Further, the apparatus further comprises: a first target reference recommendation information category determination module;
the first target reference recommendation information type determining module is used for determining a target reference recommendation information type when clicking operation of a person on each recommendation information displayed in the first display unit is detected within a preset time length after a target face image is acquired before target person attribute information is sent to the information recommendation server side equipment, wherein the target reference recommendation information type is a recommendation information type to which the recommendation information clicked by the person belongs;
the attribute information sending submodule is specifically used for sending the target person attribute information and the target reference recommendation information type to the information recommendation service end equipment so that the information recommendation service end equipment can determine the target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are locally established in advance.
Further, the target recommendation information obtaining module 603 is specifically configured to:
according to the corresponding relation between the character attribute information and the recommendation information which is established locally in advance, determining target recommendation information corresponding to the target character attribute information from the locally stored recommendation information; the locally stored recommendation information is sent by the information recommendation server side equipment.
Further, the apparatus further comprises: a second target reference recommendation information category determination module;
the second target reference recommendation information type determining module is used for determining a target reference recommendation information type when clicking operation of a person on each recommendation information displayed in the first display unit is detected within a preset time length after a target face image is acquired before determining target recommendation information corresponding to the target person attribute information from locally stored recommendation information according to a corresponding relation between the person attribute information and the recommendation information established locally in advance, wherein the target recommendation information is the recommendation information type to which the recommendation information clicked by the person belongs;
the target recommendation information obtaining module 603 is specifically configured to:
and determining target recommendation information corresponding to the target person attribute information and the target recommendation information type from the locally stored recommendation information according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
Further, the apparatus further comprises:
the new face image acquisition module is used for acquiring a new face image in a preset shooting range as a target face image when a preset image acquisition condition is met in the recommendation information display process; and triggering a target face image sending module.
Further, the apparatus further comprises:
the display report sending module is used for sending an information display report to the information recommendation server-side equipment in the recommended information display process; the information display report comprises the following steps: and displaying the identification of the displayed recommendation information and the display time of the displayed recommendation information.
In the embodiment shown in fig. 6, the client device first obtains a target face image, the image processing server device obtains target person attribute information based on the target face image, and then the client device obtains target recommendation information corresponding to the target person attribute information and displays the target recommendation information on the first display unit or the second display unit. The corresponding recommendation information is displayed to the viewers according to the character attribute information of the viewers, so that the different demands of different viewers on the recommendation information can be better met, the information recommendation accuracy is improved, and the information display effect is improved.
Based on the same inventive concept, according to the recommended information presentation method provided in the above embodiment of the present invention, correspondingly, an embodiment of the present invention further provides a recommended information presentation apparatus, which is applied to information recommendation server equipment in a recommended information presentation system, where the client equipment includes a first display unit and a second display unit, and the system further includes: the image processing server device and the client device, the structure diagram of the device is shown in fig. 7, and the device comprises:
a target person attribute information receiving module 701 configured to receive target person attribute information sent by a client device; the target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; sending the target face image to image processing server equipment so that the image processing server equipment can obtain the target face image;
a target recommendation information determining module 702, configured to determine target recommendation information corresponding to the target person attribute information according to a correspondence between the person attribute information and recommendation information that is locally established in advance;
the target recommendation information sending module 703 is configured to send the target recommendation information to the client device, so that the client device displays the target recommendation information in the first display unit or the second display unit.
Further, the apparatus further comprises:
the display report receiving module is used for receiving an information display report sent by the client equipment; the information display report comprises the following steps: and displaying the identification of the displayed recommendation information and the display time of the displayed recommendation information.
In the embodiment shown in fig. 7, after receiving the target person attribute information sent by the client device, the information recommendation service device determines target recommendation information corresponding to the target person attribute information and sends the target recommendation information to the client device, so that the client device displays the target recommendation information corresponding to the target person attribute information in the first display unit or the second display unit. In the embodiment of the invention, the corresponding recommendation information is displayed to the viewers according to the character attribute information of the viewers, so that the requirements of different viewers on the differentiation of the recommendation information can be better met, the information recommendation precision is improved, and the information display effect is improved.
The embodiment of the present invention further provides a client device, as shown in fig. 8, which includes a processor 801, a communication interface 802, a memory 803, and a communication bus 804, where the processor 801, the communication interface 802, and the memory 803 complete mutual communication through the communication bus 804,
a memory 803 for storing a computer program;
the processor 801 is configured to implement the following steps when executing the program stored in the memory 803:
acquiring a human face image of a person in a preset shooting range as a target human face image;
sending the target face image to image processing server equipment so that the image processing server equipment obtains target character attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information;
receiving target character attribute information returned by the image processing server equipment; acquiring target recommendation information corresponding to the target person attribute information from the information recommendation server side equipment according to the corresponding relation between the pre-established person attribute information and the recommendation information;
and displaying the target recommendation information in the first display unit or the second display unit.
The embodiment of the present invention further provides an information recommendation server device, as shown in fig. 9, which includes a processor 901, a communication interface 902, a memory 903 and a communication bus 904, where the processor 901, the communication interface 902, and the memory 903 complete mutual communication through the communication bus 904,
a memory 903 for storing computer programs;
the processor 901 is configured to implement the following steps when executing the program stored in the memory 903:
receiving target character attribute information sent by client equipment; the target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; sending the target face image to image processing server equipment so that the image processing server equipment can obtain the target face image;
determining target recommendation information corresponding to the target person attribute information according to a corresponding relation between the person attribute information and the recommendation information which is established locally in advance;
and sending the target recommendation information to the client device so that the client device displays the target recommendation information in the first display unit or the second display unit.
The communication bus mentioned in the above devices may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the above-mentioned device and other devices.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.
In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the above recommendation information presentation methods.
In another embodiment of the present invention, there is also provided a computer program product containing instructions, which when run on a computer, causes the computer to execute any one of the recommendation information presentation methods in the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus, device and system embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference may be made to some descriptions of the method embodiments for relevant points.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (19)

1. A recommendation information display method is applied to a client device in a recommendation information display system, wherein the client device comprises a first display unit and a second display unit, and the system further comprises: the image processing server device and the information recommendation server device, the method comprises:
acquiring a human face image of a person in a preset shooting range as a target human face image;
sending the target face image to the image processing server side equipment so that the image processing server side equipment obtains target character attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information;
receiving the target character attribute information returned by the image processing server side equipment; within a preset time after the target face image is obtained, when clicking operation of the person on each piece of recommendation information displayed in the first display unit is detected, determining a target reference recommendation information type, wherein the target reference recommendation information type is a recommendation information type to which the recommendation information clicked by the person belongs;
acquiring target recommendation information corresponding to the target person attribute information and the target recommendation information type from the information recommendation service side equipment according to the pre-established corresponding relationship among the person attribute information, the reference recommendation information type and the recommendation information;
displaying the target recommendation information in the first display unit or the second display unit.
2. The method of claim 1, wherein the obtaining of the target recommendation information corresponding to the target person attribute information and the target recommendation information category from the information recommendation service device according to the pre-established correspondence between the person attribute information, the reference recommendation information category, and the recommendation information includes:
sending the target person attribute information and the target reference recommendation information type to the information recommendation server side equipment so that the information recommendation server side equipment determines target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance;
and receiving the target recommendation information returned by the information recommendation server side equipment.
3. The method of claim 1, wherein the obtaining of the target recommendation information corresponding to the target person attribute information and the target recommendation information category from the information recommendation service device according to the pre-established correspondence between the person attribute information, the reference recommendation information category, and the recommendation information includes:
and determining target recommendation information corresponding to the target person attribute information and the target recommendation information type from locally stored recommendation information according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
4. The method of claim 1, further comprising:
in the recommendation information display process, when a preset image acquisition condition is met, acquiring a new face image in the preset shooting range as a target face image; and executing the step of sending the target face image to the image processing server side equipment so as to enable the image processing server side equipment to obtain target character attribute information based on the target face image.
5. The method of any of claims 1-4, further comprising:
in the process of recommending information display, sending an information display report to the information recommendation server-side equipment; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
6. A recommendation information display method is applied to information recommendation server equipment in a recommendation information display system, and the system further comprises: the image processing method comprises the steps that image processing server side equipment and client side equipment are adopted, the client side equipment comprises a first display unit and a second display unit, and the method comprises the following steps:
receiving target character attribute information and target reference recommendation information categories sent by the client equipment; the target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; sending the target face image to the image processing server side equipment so that the image processing server side equipment can obtain the target face image based on the target face image, wherein the target reference recommendation information category is determined when a person clicks each recommendation information displayed in the first display unit within a preset time length after the client side equipment obtains the target face image;
determining target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance;
and sending the target recommendation information to the client device so that the client device displays the target recommendation information in the first display unit or the second display unit.
7. The method of claim 6, further comprising:
receiving an information display report sent by the client equipment; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
8. The utility model provides a recommendation information presentation device which characterized in that, is applied to the client equipment in recommendation information presentation system, client equipment contains first display element and second display element, the system still includes: image processing server equipment and information recommendation server equipment, the device includes:
the target face image acquisition module is used for acquiring a face image of a person in a preset shooting range as a target face image;
the target face image sending module is used for sending the target face image to the image processing server side equipment so as to enable the image processing server side equipment to obtain target character attribute information based on the target face image; the target person attribute information includes: target face attribute information and/or target action information;
the target reference recommendation information category determining module is used for determining a target reference recommendation information category when clicking operation of the person on each recommendation information displayed in the first display unit is detected within a preset duration after the target face image is acquired, wherein the target reference recommendation information category is a recommendation information category to which the recommendation information clicked by the person belongs;
the target recommendation information acquisition module is used for receiving the target character attribute information returned by the image processing server side equipment; acquiring target recommendation information corresponding to the target person attribute information and the target recommendation information type from the information recommendation service side equipment according to the pre-established corresponding relationship among the person attribute information, the reference recommendation information type and the recommendation information;
and the display module is used for displaying the target recommendation information in the first display unit or the second display unit.
9. The apparatus of claim 8, wherein the target recommendation information obtaining module comprises: the attribute information sending submodule and the target recommendation information receiving submodule;
the attribute information sending submodule is used for sending the target person attribute information and the target reference recommendation information type to the information recommendation service end equipment so that the information recommendation service end equipment determines target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance;
and the target recommendation information receiving submodule is used for receiving the target recommendation information returned by the information recommendation server side equipment.
10. The apparatus of claim 8, wherein the target recommendation information acquisition module is specifically configured to:
and determining target recommendation information corresponding to the target person attribute information and the target recommendation information type from locally stored recommendation information according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance.
11. The apparatus of claim 8, further comprising:
the new face image acquisition module is used for acquiring a new face image in the preset shooting range as a target face image when a preset image acquisition condition is met in the recommendation information display process; and triggering the target face image sending module.
12. The apparatus of any of claims 8-11, further comprising:
the display report sending module is used for sending an information display report to the information recommendation server-side equipment in the recommended information display process; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
13. The utility model provides a recommendation information display device which characterized in that, is applied to the information recommendation service end equipment in the recommendation information display system, the system still includes: image processing server equipment and customer premise equipment, the customer premise equipment contains first display element and second display element, the apparatus includes:
the target person attribute information receiving module is used for receiving the target person attribute information and the target reference recommendation information category sent by the client equipment; the target person attribute information is used for acquiring a face image of a person in a preset shooting range for the client equipment and taking the face image as a target face image; sending the target face image to the image processing server side equipment so that the image processing server side equipment can obtain the target face image based on the target face image, wherein the target reference recommendation information category is determined when a person clicks each recommendation information displayed in the first display unit within a preset time length after the client side equipment obtains the target face image;
the target recommendation information determining module is used for determining target recommendation information corresponding to the target person attribute information and the target recommendation information type according to the corresponding relation among the person attribute information, the reference recommendation information type and the recommendation information which are established locally in advance;
and the target recommendation information sending module is used for sending the target recommendation information to the client equipment so as to enable the client equipment to display the target recommendation information in the first display unit or the second display unit.
14. The apparatus of claim 13, further comprising:
the display report receiving module is used for receiving the information display report sent by the client equipment; the information display report comprises: the display method comprises the steps of displaying identification of recommended information and display time of the displayed recommended information.
15. The client device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any one of claims 1 to 5 when executing a program stored in the memory.
16. The information recommendation server side equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are used for completing mutual communication through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 6 to 7 when executing a program stored in the memory.
17. A recommendation information presentation system, comprising: the client device of claim 15, the information recommendation server device of claim 16, and the image processing server device.
18. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 1-5.
19. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 6-7.
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