CN111709781A - Advertisement linkage push system - Google Patents
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention relates to the technical field of advertisement push, in particular to an advertisement linkage push system, which comprises: the system comprises a server, an online platform, an offline platform and a control terminal; the server stores a plurality of advertisements and pushes the advertisements to the online platform and the offline platform; the server is stored with priority data, the offline platform downloads the priority data, and the offline platform puts advertisements according to the priority data; the online platform acquires the watching times in real time, and feeds back an adjusting parameter to the control terminal according to the watching times; and the control terminal adjusts the priority data according to the adjusting parameters. In the prior art, the advertisement priority is artificially set, so that the condition that the number of people concerned by the high-priority advertisement is less easily occurs, and the waste of an advertisement platform is caused. Compared with the prior art, the method and the device can adjust the priority in real time, so that the utilization rate of the advertisement platform is improved.
Description
Technical Field
The invention relates to the technical field of advertisement pushing, in particular to an advertisement linkage pushing system.
Background
With the continuous development of the technology, the advertisement push platform is gradually developed from paper platforms such as newspapers, books and periodicals to electronic platforms such as computers, mobile phones and mirror advertisement machines. The electronic platform can be divided into an online platform and an offline platform according to whether the electronic platform can access the network. The online platform is mostly a mobile phone, a computer and other equipment. The online advertisement delivered to the online platform has various styles, and a user can independently select whether to watch the advertisement. The offline platform is mostly a mirror advertisement machine and other equipment. Most of the advertisements put on the offline platform are videos or pictures, and users can only passively watch the advertisements, and meanwhile, the time that the users pay attention to the offline platform is very short. Therefore, how the offline platform provides advertisements that are more interesting to the user will directly affect the application efficiency of the offline platform.
Chinese patent discloses an advertisement filling method and apparatus [ application number: CN201611198076.5, publication No.: CN106779855A ] includes: acquiring advertisement position information from a server, wherein the advertisement position information comprises an advertisement validity period and the priority sequence of the advertisements; simultaneously sending advertisement requests to a plurality of advertisement platforms;
according to the priority ranking of the advertisements, determining that the advertisements to be delivered with the highest priority are successfully requested from the multiple advertisement platforms within the limited period; and displaying the determined advertisement to be delivered. Although the advertisement with higher priority can be effectively filled in the advertisement platform, the priority of the advertisement is set in advance, and cannot be adjusted according to the actual situation, and there may be a case that the advertisement has higher priority but the user who pays attention to the advertisement is less. Thus, maintaining the priority of the advertisement unchanged may result in waste of the advertisement platform.
Disclosure of Invention
Aiming at the technical problems in the prior art, the invention provides an advertisement linkage pushing system.
In order to solve the technical problems, the invention provides the following technical scheme:
an advertisement linkage pushing system comprising: the system comprises a server, an online platform, an offline platform and a control terminal; the server stores a plurality of advertisements and pushes the advertisements to the online platform and the offline platform; the server is stored with priority data, the offline platform downloads the priority data, and the offline platform puts advertisements according to the priority data; the online platform acquires the watching times in real time, and feeds back an adjusting parameter to the control terminal according to the watching times; and the control terminal adjusts the priority data according to the adjusting parameters.
The server respectively pushes the advertisement to the online platform and the offline platform. And downloading the priority data stored in the server by the offline platform, and putting the advertisement by the offline platform according to the priority data. The online platform acquires the watching times of the advertisements, so that the current crowds are informed which kind of advertisements are more concerned, then the adjusting parameters are fed back to the control terminal according to the acquired watching times, the control terminal adjusts the priority data according to the adjusting parameters, and the offline platform downloads new priority data, so that the advertisements with higher watching times are preferentially released, and the probability that the user watches the interested advertisements is increased. Therefore, the online platform and the offline platform are linked, and the utilization rate of the offline platform is improved.
Furthermore, the advertisements comprise online advertisements and offline advertisements, and the online advertisements correspond to the offline advertisements one by one; the server pushes the online advertisement to the online platform, and the server pushes the offline advertisement to the offline platform; the online platform acquires the watching times of the online advertisement in real time, and feeds back an adjusting parameter to the control terminal according to the watching times; and the control terminal adjusts the priority data according to the adjusting parameters.
Furthermore, the online advertisements comprise video advertisements and link advertisements; the watching times comprise online playing times and clicking times; when the online platform acquires the online playing times of the video advertisements in real time, the online platform acquires the click times of the link advertisements in real time.
Further, the server is also stored with putting parameters; downloading the delivery parameters by the offline platform, and selecting offline advertisements by the offline platform according to the delivery parameters; the offline platform controls the putting times of the selected offline advertisements according to the putting parameters; and the control terminal adjusts the release parameters according to the adjustment parameters.
Further, the release parameters comprise an expiration date and a time parameter; the validity period corresponds to the offline advertisements one by one, and the time parameters correspond to the offline advertisements one by one; the offline platform selects offline advertisements according to the validity period; and the offline platform controls the putting times of the selected offline advertisements according to the time parameters.
Further, a putting mode is stored in the server, and the off-line platform downloads the putting mode; the releasing mode comprises a sequential mode, and the sequential mode is as follows: and the offline platform puts off the offline advertisement with high priority according to the priority data, and when the putting times of the offline advertisement with high priority reach the corresponding time parameter, the offline platform puts off the offline advertisement with next priority according to the priority data until the putting times of the offline advertisement with next priority reach the corresponding time parameter.
Further, the releasing mode further comprises a circulation mode, and the circulation mode is as follows: when the offline platform puts off each offline advertisement once in turn according to the priority data, the offline platform puts on each offline advertisement once again according to the priority data until the putting times of each offline advertisement reach the corresponding time parameter.
Further, the releasing mode further comprises a random mode, and the random mode is as follows: and the offline platform randomly throws the offline advertisements until the throwing times of each offline advertisement reach the corresponding time parameter.
Compared with the prior art, the invention has the following advantages:
the online platform and the offline platform are effectively linked, the online platform obtains the watching times of online advertisements, so that the advertisement content interested by the current user is obtained, the online platform feeds back adjusting parameters to the control terminal, and the control terminal adjusts the priority of the offline advertisements according to the adjusting parameters, so that the offline platform can play the content interested by the user in a limited way, and the utilization rate of the offline platform is improved.
Through further adjustment of the launching parameters and the launching modes, the diversity of launching sequences of the offline platforms is effectively increased, so that the probability that users watch interested advertisements is further increased, and the utilization rate of the offline platforms is further improved.
Drawings
FIG. 1: system architecture diagram.
Detailed Description
The following are specific embodiments of the present invention and are further described with reference to the drawings, but the present invention is not limited to these embodiments.
An advertisement linkage pushing system comprising: the system comprises a server, an online platform, an offline platform and a control terminal. The online platform is an electronic platform such as a mobile phone and a computer which can be connected with a network, and the offline platform is an electronic platform such as a mirror advertisement machine which can only be connected with a local area network. The server is stored with a plurality of online advertisements and a plurality of offline advertisements, and the content of the online advertisements corresponds to the content of the offline advertisements one to one. The online advertisements comprise video advertisements and link advertisements. The video advertisement presents advertisement content to users in the form of a short video. The link-type advertisement is a network link, and advertisement content is shown to the user in the form of a webpage. The server is also stored with priority data, the offline platform downloads the priority data according to the local area network, the server pushes offline advertisements to the offline platform according to the local area network, and the offline platform delivers the offline advertisements according to the priority data. The server pushes the online advertisement to the online platform, the user selects to watch the video advertisement or the link advertisement according to the interest of the user, the online platform obtains the playing times of the video advertisement and the clicking times of the link advertisement in real time so as to obtain the watching times of the online advertisement, and the online platform feeds back an adjusting parameter to the control terminal according to the obtained watching times. And the control terminal adjusts the priority data according to the adjusting parameters, so that the priority of the offline advertisements corresponding to the online advertisements with higher watching times is increased. When the priority data of the server changes, the offline platform updates the downloaded priority data. Therefore, the online platform and the offline platform are linked by the system, and advertisements which are more interesting to the current user are obtained through the online platform, so that the offline platform can put corresponding advertisements preferentially, and the utilization rate of the offline platform is improved.
The server is also internally stored with putting parameters, and the putting parameters comprise validity period and times parameters. The validity period corresponds to the offline advertisements one by one, and the time parameter corresponds to the offline advertisements one by one. And downloading the release parameters by the offline platform according to the local area network. And the offline platform selects the advertisements to be delivered according to the validity period, and controls the delivery times of the corresponding advertisements according to the time parameter. The server is also stored with putting mode, which includes sequence mode, circulation mode, and random mode. The method can select from three delivery modes according to actual needs, when a sequence mode is selected, the offline platform delivers the high-priority advertisement according to the priority data, and when the delivery times of the high-priority advertisement reach corresponding times parameters, the offline platform delivers the next-priority advertisement according to the priority data until the delivery times of the next-priority advertisement reach corresponding times parameters. When the circulation mode is selected, when the offline platform puts each advertisement in sequence once according to the priority data, the offline platform puts each advertisement once again according to the priority data until the putting times of each advertisement reach the corresponding time parameter. When the random mode is selected, the offline platform puts the selected advertisements randomly until the putting times of the selected advertisements all reach the corresponding time parameters. But the higher priority ads are relatively forward.
For example: the server pushes 4 advertisements to the offline platform, which is A, B, C, D according to the priority. The effective periods of the 4 advertisements are 1.1-1.5, 1.1-1.3, 1.1-1.5 and 1.1-1.5 in sequence. The number of times of 4 advertisements is 3 times, 2 times, 1 time and 1 time in sequence. When the selected delivery mode is the sequential mode, the delivery sequence of the offline advertisement platform is AAABBCD, namely delivering the advertisement A for 3 times, then delivering the advertisement B for 2 times, and so on. At this time, the 4 advertisements complete one round of playing, the current putting round is changed from 1.1 to 1.2, and the playing process is repeated until the current putting round is changed to 1.4. At this time, the current delivery round has exceeded the validity period of the B advertisement, and the offline platform does not select the B advertisement for delivery any more, so the advertisement delivery of the 1.4 delivery round is changed to AAACD. Similarly, the advertisement placement of the 1.5 placement rounds is also AAACD. And after the 1.5 putting round is finished, the offline platform puts again from the 1.1 putting round. When the selected throwing mode is the circulation mode, the throwing sequence of the throwing turns 1.1-1.3 is ABCDAB, and the throwing sequence of the throwing turns 1.4-1.5 is ACDAA. When the selected delivery mode is a random mode, the delivery sequence of the offline platform is not unique, for example: can be AABABCD or ABACDAB. Although the offline platform preferentially puts the offline advertisements with higher priority according to the priority data, the putting sequence is relatively fixed only according to the priority data, and is influenced by the characteristics of the offline platform, and the actual watching sequence of the user is relatively random, so that the diversity of the putting sequence of the offline platform is effectively increased through further adjustment of the putting parameters and the putting mode, the probability that the user watches the interested advertisements is increased, and the utilization rate of the offline platform is further enhanced. Meanwhile, the control terminal adjusts the delivery parameters according to the priority adjustment data, prolongs the effective period of the corresponding offline advertisement and increases the time parameters while increasing the priority of the corresponding offline advertisement, thereby further increasing the probability of the user watching the interested advertisement and enhancing the utilization rate of the offline platform.
The specific embodiments described herein are merely illustrative of the spirit of the invention. Various modifications or additions may be made to the described embodiments or alternatives may be employed by those skilled in the art without departing from the spirit or ambit of the invention as defined in the appended claims.
Claims (8)
1. The utility model provides an advertisement linkage push system which characterized in that: the method comprises the following steps: the system comprises a server, an online platform, an offline platform and a control terminal;
a plurality of advertisements are stored in the server, and the server pushes the advertisements to the online platform and the offline platform;
the server is stored with priority data, the offline platform downloads the priority data, and the offline platform puts the advertisement according to the priority data;
the online platform acquires the watching times in real time, and feeds back an adjusting parameter to the control terminal according to the watching times;
and the control terminal adjusts the priority data according to the adjusting parameters.
2. The advertisement linkage pushing system according to claim 1, characterized in that: the advertisements comprise online advertisements and offline advertisements, and the online advertisements correspond to the offline advertisements one by one;
the server pushes the online advertisement to the online platform, and the server pushes the offline advertisement to the offline platform;
the online platform acquires the watching times of the online advertisement in real time, and feeds the adjusting parameters back to the control terminal according to the watching times;
and the control terminal adjusts the priority data according to the adjusting parameters.
3. The advertisement linkage pushing system according to claim 2, characterized in that: the online advertisements comprise video advertisements and link advertisements;
the watching times comprise online playing times and clicking times;
and the online platform acquires the online playing times of the video advertisements in real time, and the online platform acquires the click times of the link advertisements in real time.
4. The advertisement linkage pushing system according to claim 2, characterized in that: the server is also stored with putting parameters;
the offline platform downloads the delivery parameters, and selects the offline advertisement according to the delivery parameters;
the offline platform controls the putting times of the selected offline advertisements according to the putting parameters;
and the control terminal adjusts the putting parameters according to the adjusting parameters.
5. The advertisement linkage pushing system according to claim 4, wherein: the releasing parameters comprise validity period and time parameters;
the validity period corresponds to the offline advertisements one by one, and the time parameters correspond to the offline advertisements one by one;
the offline platform selects the offline advertisement according to the validity period;
and the offline platform controls the putting times of the selected offline advertisement according to the time parameter.
6. The advertisement linkage pushing system according to claim 5, wherein: a putting mode is also stored in the server, and the off-line platform downloads the putting mode;
the releasing mode comprises a sequential mode, and the sequential mode is as follows: and the offline platform launches the offline advertisement with high priority according to the priority data, and when the launching times of the offline advertisement with high priority reach the corresponding time parameter, the offline platform launches the offline advertisement with next priority according to the priority data until the launching times of the offline advertisement with next priority reach the corresponding time parameter.
7. The advertisement linkage pushing system according to claim 6, wherein: the releasing mode further comprises a circulation mode, and the circulation mode is as follows: when the offline platform puts off each offline advertisement once in turn according to the priority data, the offline platform puts on each offline advertisement once again according to the priority data until the putting times of each offline advertisement reach the corresponding time parameters.
8. The advertisement linkage pushing system according to claim 6, wherein: the releasing mode further comprises a random mode, and the random mode is as follows: and the offline platform randomly puts the offline advertisements until the putting times of the offline advertisements all reach the corresponding time parameters.
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| CN202010543782.9A CN111709781A (en) | 2020-06-15 | 2020-06-15 | Advertisement linkage push system |
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| CN202010543782.9A CN111709781A (en) | 2020-06-15 | 2020-06-15 | Advertisement linkage push system |
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Application publication date: 20200925 |