CN111681050A

CN111681050A - Advertisement pushing method, device, equipment and storage medium

Info

Publication number: CN111681050A
Application number: CN202010505706.9A
Authority: CN
Inventors: 黎相麟
Original assignee: Shenzhen Kaniu Technology Co ltd
Current assignee: Shenzhen Kaniu Technology Co ltd
Priority date: 2020-06-05
Filing date: 2020-06-05
Publication date: 2020-09-18
Anticipated expiration: 2040-06-05
Also published as: CN111681050B

Abstract

The embodiment of the invention discloses an advertisement pushing method, an advertisement pushing device, advertisement pushing equipment and a storage medium. The method comprises the following steps: acquiring first user information and an advertisement to be delivered of a first target user; inputting the first user information into a neural network regression prediction model trained in advance to obtain a first prediction income of the target user; screening out a second target user from the first target user according to the type of the advertisement to be launched and first prediction income; and pushing the advertisement to be launched to the second target user. The embodiment of the invention realizes the improvement of the conversion rate of the advertisement push under the condition that the user demand is unknown.

Description

Advertisement pushing method, device, equipment and storage medium

Technical Field

The embodiment of the invention relates to an advertisement technology, in particular to an advertisement pushing method, an advertisement pushing device, advertisement pushing equipment and a storage medium.

Background

With the development of society and internet technology, advertisement has become a publicity means for people to publicize and widely transmit information to society, and more advertisement developers start to push advertisements to users based on the internet in order to realize the promotion of advertisements.

The existing advertisement pushing scheme mainly has two types, namely, based on user preference, the preference of a user is sensed from the aspects of browsing records, internet behaviors and the like, so that commodity advertisements which the user is interested in are recommended, and advertisement pushing or commodity recommendation is carried out on the premise of knowing the demand or the preference of the user, for example, a shopping website searches for sneakers, and other software platforms acquire the browsing records of the user so as to trigger the advertisement pushing of the sneakers; and secondly, based on the clicking and converting conditions of the user, the model is used for improving the clicking and converting conditions on the basis, so that the clicking and converting conditions are improved.

However, both of the two schemes encounter a typical cold start problem, that is, when there is no click condition of the user at first, no internet behavior of the user is obtained, and accurate advertisement push cannot be started.

Disclosure of Invention

The embodiment of the invention provides an advertisement pushing method, an advertisement pushing device, advertisement pushing equipment and a storage medium, and aims to improve the conversion rate of advertisement pushing under the condition that the user demand is unknown.

To achieve the purpose, an embodiment of the present invention provides an advertisement pushing method, an apparatus, a device and a storage medium, where the method includes:

acquiring first user information and an advertisement to be delivered of a first target user;

inputting the first user information into a neural network regression prediction model trained in advance to obtain a first prediction income of the target user;

screening out a second target user from the first target user according to the type of the advertisement to be launched and first prediction income;

and pushing the advertisement to be launched to the second target user.

Further, the training of the neural network regression prediction model includes:

acquiring second user information and first income information of sample users in a preset database;

and training a preset neural network regression prediction model by using the second user information and the first income information.

Further, the acquiring second user information and first revenue information of the sample user in the preset database includes:

acquiring third user information and second income information of sample users in a preset database;

performing feature mining on the third user information to obtain second user information;

and processing and screening the second income information to obtain first income information.

Further, the second user information includes basic identity information, academic history information, fund short message information, non-fund short message information, device application information and macro index information of the sample user.

Further, the performing feature mining on the third user information to obtain second user information includes:

performing feature mining on the third user information to obtain fourth user information of the sample user, wherein the fourth user information comprises missing user information;

acquiring completion user information corresponding to the missing user information from the preset database;

and adding the complementing user information to the fourth user information to obtain second user information.

Further, the processing and screening the second revenue information to obtain the first revenue information includes:

acquiring a monthly income amount of the second income information, a relative standard deviation of the monthly income amount, an acquired income month number and an average monthly income short message number;

determining third revenue information for the sample user based on the monthly revenue amount and the relative standard deviation;

determining the income stability of the sample user according to the acquired income month number and the standard deviation;

determining the income credibility of the sample user according to the acquired income month number, the average monthly income short message number and the relative standard deviation;

and screening the third income information according to the income stability and income credibility to obtain first income information.

Further, the verification of the neural network regression prediction model includes:

inputting the second user information to the neural network regression prediction model to obtain a second prediction revenue of the sample user;

determining a reference interval of the second prediction income according to a maximum income amount and a minimum income amount of the monthly income amount;

acquiring a first proportion that the second prediction income falls into the reference interval according to a preset deviation proportion;

obtaining an average absolute error of the second prediction revenue relative to the second revenue information;

and verifying the neural network regression prediction model according to the first proportion and the average absolute error.

In one aspect, an embodiment of the present invention further provides an advertisement pushing device, where the device includes:

the information acquisition module is used for acquiring first user information of a first target user and advertisements to be delivered;

the income acquisition module is used for inputting the first user information into a neural network regression prediction model trained in advance to obtain a first prediction income of the target user;

the user screening module is used for screening out a second target user from the first target user according to the type of the advertisement to be launched and first prediction income;

and the advertisement pushing module is used for pushing the advertisement to be launched to the second target user.

On the other hand, an embodiment of the present invention further provides an advertisement push device, where the device includes: one or more processors; a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement a method as provided by any embodiment of the invention.

In yet another aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the method provided in any embodiment of the present invention.

The embodiment of the invention obtains the first user information and the advertisement to be delivered of the first target user; inputting the first user information into a neural network regression prediction model trained in advance to obtain a first prediction income of the target user; screening out a second target user from the first target user according to the type of the advertisement to be launched and first prediction income; and pushing the advertisement to be delivered to the second target user, so that the problem that accurate advertisement delivery cannot be started in a service cold start stage is solved, and the effect of improving the conversion rate of advertisement delivery under the condition that the user demand is unknown is realized.

Drawings

Fig. 1 is a schematic flowchart of an advertisement push method according to an embodiment of the present invention;

FIG. 2 is a schematic flowchart of training a neural network regression prediction model according to a second embodiment of the present invention;

fig. 3 is a schematic flowchart of step S220 in training of the neural network regression prediction model according to the second embodiment of the present invention;

fig. 4 is a schematic flowchart of step S230 in the training of the neural network regression prediction model according to the second embodiment of the present invention;

FIG. 5 is a schematic flowchart illustrating the verification of the neural network regression prediction model according to the second embodiment of the present invention;

fig. 6 is a schematic structural diagram of an advertisement pushing device according to a third embodiment of the present invention;

fig. 7 is a schematic structural diagram of an advertisement push device according to a fourth embodiment of the present invention.

Detailed Description

The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are for purposes of illustration and not limitation. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.

Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. A process may be terminated when its operations are completed, but may have additional steps not included in the figure. A process may correspond to a method, a function, a procedure, a subroutine, a subprogram, etc.

Furthermore, the terms "first," "second," and the like may be used herein to describe various orientations, actions, steps, elements, or the like, but the orientations, actions, steps, or elements are not limited by these terms. These terms are only used to distinguish one direction, action, step or element from another direction, action, step or element. For example, a first module may be termed a second module, and, similarly, a second module may be termed a first module, without departing from the scope of the present application. The first module and the second module are both modules, but they are not the same module. The terms "first", "second", etc. are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, features defined as "first", "second", may explicitly or implicitly include one or more of the described features. In the description of the embodiments of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.

Example one

As shown in fig. 1, an embodiment of the present invention provides an advertisement pushing method, an apparatus, a device, and a storage medium, where the method includes:

s110, first user information of a first target user and the advertisement to be delivered are obtained.

In this embodiment, when pushing an advertisement, first user information of a first target user and the advertisement to be delivered need to be obtained first, specifically, the first user information includes basic identity information, academic calendar information, fund short message information, non-fund short message information, device application information, and macro index information of the target user, the obtaining method may adopt technologies such as big data crawler, text classification extraction, fuzzy matching, and the like, and the advertisement to be delivered is obtained from an advertisement delivery platform.

Specifically, when the first target user uses the internet in a preset scene, the first target user is required to allow access to or provide the identity card information, the mobile phone number, the IP address, the short message and the application information of the mobile device. It should be noted that, the first user information may have a data missing situation, that is, the first target user may not allow to access part of the user information for privacy security, and if the data is missing, the median or the highest-ratio data of the corresponding data in the preset database is taken to fill the missing data.

Illustratively, the gender, the age, the province, the city and the city level of the identity card of the target user are obtained through the identity card information, the province, the city and the city level of the identity card are obtained through the mobile phone number, the province, the city and the city level of the mobile phone of the target user are obtained through the mobile phone number, the province, the city and the city level of the registered IP of the target user are obtained through the IP address, and therefore the basic identity information of the target user is obtained.

Further, the basic identity information is matched with the public information, optionally, the academic hierarchy, the entrance year, the graduation year, the academic hierarchy, the academic school name, the academic level, the entrance year, the graduation year, the specialty, the graduation conclusion, the school level and the professional ranking of the target user are further obtained by further combining the academic subject information provided by the user, and therefore the academic information of the target user is obtained.

Further, by extracting the consumption, bill, package and other information of the short message, monthly average bank card consumption amount, bank card consumption reliability, bank card consumption stability, monthly average credit card bill amount, credit card bill reliability, credit card bill stability, monthly average communication charge amount, communication charge reliability, monthly average mobile phone package amount and mobile phone package reliability of the target user are obtained, so that fund short message information of the target user is obtained, wherein the reliability and the stability can be calculated through the relative standard deviation of the acquired number of the corresponding short message, the acquired monthly number and the acquired amount. Further, by extracting information such as the clothes and eating habits of the short messages, the average monthly travel times, the average monthly travel cost, the average hotel booking price and the average monthly express quantity of the target user are obtained, and therefore non-fund short message information of the target user is obtained.

Further, the amount of financing application programs, the amount of travel application programs, the amount of shopping application programs, the price of user equipment, user common equipment and the amount of user equipment of the target user are obtained through the application program information of the mobile equipment and the price of the mobile equipment in the preset website, and therefore the equipment application information of the target user is obtained.

Further, by matching the previously acquired basic identity information with the public information, acquiring the per-capita GDP of the mobile phone-bound city of the target user, the room price average value of the mobile phone-bound city, the per-capita wage of the mobile phone-bound city, the per-capita disposable income of the mobile phone-bound city, the LBS (Location Based Services) city grade during user registration, the LBS city per-capita wage during user registration, the LBS city per-capita disposable income during user registration, the room price average value near the LBS and the pull-up wage during user registration, and thus acquiring the macro index information of the target user.

S120, inputting the first user information into a neural network regression prediction model trained in advance to obtain a first prediction income of the target user.

In this embodiment, after first user information of a target user is obtained, the first user information is input to a neural network regression prediction model trained in advance, so that first prediction revenue of the target user can be obtained, wherein the neural network regression prediction model is trained by using a large amount of data of sample users, the data of the sample users include user information and real revenue corresponding to the first user information, the user information and the real revenue are respectively used as input and output to train the neural network regression prediction model, and the data of the sample users are used for further verification, so that the first prediction revenue of the target user with high accuracy can be obtained.

Preferably, because of the regression problem, the accuracy of a single neural network regression prediction model cannot completely represent the real situation, so a model fusion scheme may also be adopted, the neural network regression prediction model trained in advance may include at least two preset neural network models, and finally, the average of the two neural network models is taken as the first prediction revenue of the final prediction, specifically, the neural network model may adopt two or more of a Random forest regression algorithm (Random forest regression), a Gradient regression algorithm (Gradient Boosting regression/XGB regression/lgbmregression), and a neural network regression (MLP regression).

S130, screening out a second target user from the first target users according to the type of the advertisement to be launched and the first prediction income.

And S140, pushing the advertisement to be launched to the second target user.

Furthermore, after the first prediction revenue is obtained, the type of the advertisement to be delivered may be determined first, in this embodiment, it is determined whether the obtained advertisement to be delivered is a high-value advertisement or a low-value advertisement, where the high-value advertisement may be a luxury advertisement, a large loan advertisement, a financial product advertisement, an advertisement for high-value products of residential vehicles, and the like, the low-value advertisement may be a living goods advertisement, a small loan advertisement, a special price goods advertisement, and the like, a group of customers corresponding to the high-value advertisement is a high-income group, and a group of customers corresponding to the low-value advertisement is a low-income group.

Illustratively, when the advertisement to be delivered is a high-value advertisement, after first prediction revenue of first target users is obtained, second target users are screened out from the first target users according to the first prediction revenue, the first target users with the first prediction revenue of 50% are taken as a high-revenue group, namely the second target users, and then the advertisement to be delivered is pushed to the second target users. It should be noted that, if the method is applied to multiple first target users in the database, the screening is directly performed according to the first prediction revenue, if the method is applied to a single first target user, the screening is performed by judging whether the first prediction revenue of the first target user is the first 50%, that is, whether the first target user is a second target user is judged, if so, the high-value advertisement is pushed, otherwise, the pushing is not performed or the pushing is performed when the low-value advertisement is obtained.

Preferably, the first prediction revenue and the advertisement to be delivered may be further classified in a refined manner, for example, the first prediction revenue and the advertisement to be delivered are classified into 5 grades, a high-value advertisement is delivered to a high-revenue group, a high-value advertisement is delivered to a medium-high-revenue group, a medium-value advertisement is delivered to a medium-revenue group, a medium-low-value advertisement is delivered to a medium-low-revenue group, and a low-value advertisement is delivered to a low-revenue group.

Example two

As shown in fig. 2, a second embodiment of the present invention provides an advertisement push method, and the second embodiment of the present invention further explains and explains on the basis of the first embodiment of the present invention, wherein the training of the neural network regression prediction model includes:

s210, third user information and second income information of the sample users in the preset database are obtained.

And S220, performing feature mining on the third user information to obtain second user information.

In this embodiment, the sample users are a large number of users in the preset database, the third user information is a large number of scattered data in the preset database, feature mining needs to be performed through technologies such as big data crawler, text classification extraction, fuzzy matching and the like to obtain the second user information, the second user information includes basic identity information, academic calendar information, fund short message information, non-fund short message information, device application information and macro index information of the sample users, a specific obtaining method of the second user information is the same as that of the embodiment of the present invention, and only specific users are different, which is not described herein again.

And S230, processing and screening the second income information to obtain first income information.

In this embodiment, the second income information may be payroll short messages of sample users in a preset database, and the payroll short messages are processed and screened to obtain the first income information, wherein the specific processing and screening method may be that payroll short messages with income and payroll are obtained first, then only payroll short messages with payroll income from banks are selected, transfer transaction conditions of transfer transaction and ATM contained in the short messages are eliminated, payroll short messages with public account conditions of expenditure, precious company and precious unit contained in the short messages are eliminated, after repeated payroll short messages are eliminated, payroll short messages with specific amount less than 100 and greater than 100000 are eliminated, extreme values are removed, some unknown uncertainty is eliminated, so that processing and screening of the second income information is completed, and the first income information is obtained.

S240, training a preset neural network regression prediction model by using the second user information and the first income information.

In this embodiment, the second user information is used as the input of the preset neural network regression prediction model, the first income information of the corresponding sample user is used as the output of the preset neural network regression prediction model, the training of the preset neural network regression prediction model is completed, and the trained neural network regression prediction model is obtained. If the preset neural network regression prediction model comprises multiple types, the same data can be correspondingly used for training.

Further, as shown in fig. 3, step S220 in the embodiment of the present invention specifically includes:

s221, feature mining is conducted on the third user information to obtain fourth user information of the sample user, and the fourth user information comprises missing user information.

And S222, acquiring the completion user information corresponding to the missing user information from the preset database.

And S223, adding the complementing user information to the fourth user information to obtain second user information.

In this embodiment, after feature mining, further, based on a requirement of the user information input to the neural network regression prediction model, a situation that data may be incomplete in the third user information needs to be considered, and after feature mining is performed on the third user information to obtain fourth user information of the sample user, since the fourth user information includes missing user information, completion user information corresponding to the missing user information is continuously obtained from a preset database, and the completion user information is added to the fourth user information to obtain the second user information. Specifically, the median data, the Mean data, and zero in the preset database are taken as the completion user information, and the completion user information is determined to be the best median data in the preset database by calculating the Mean Absolute Error (MAE) and the accuracy of the prediction revenue and the real revenue, so that the completion user information in this embodiment is the median data in the preset database.

Further, as shown in fig. 4, step S230 in the embodiment of the present invention specifically includes:

s231, obtaining the monthly income amount of the second income information, the relative standard deviation of the monthly income amount, the obtained income month number and the average monthly income short message number.

In this embodiment, after the processing and the screening are performed, further, since the monthly income of some target users, such as individual operators, greatly fluctuates, the income information with poor stability needs to be removed during training. Firstly, the monthly income amount, the relative standard deviation of the monthly income amount, the income month number and the average monthly income short message number in the second income information are obtained.

And S232, determining third income information of the sample user according to the monthly income amount and the relative standard deviation.

In this embodiment, after the information is acquired, the third revenue information of one sample user is determined according to the monthly revenue amount and the relative standard deviation, specifically, if the relative standard deviation is less than or equal to 0.2, it may be set that the volatility is small and stable, the average value or the median of the monthly revenue amount is directly taken as the third revenue information, and if the relative standard deviation is greater than 0.2, it is set that the volatility is large, and the minimum revenue amount of the monthly revenue amount is conservatively taken.

And S233, determining the income stability of the sample user according to the acquired income month number and the standard deviation.

In this embodiment, the income stability of the sample user is further determined according to the number of acquired income months and the standard deviation, specifically, if the number of acquired income months is greater than or equal to 3 and the relative standard deviation is less than or equal to 0.2, the income stability of the sample user is determined to be stable, if the number of acquired income months is greater than or equal to 3 and the relative standard deviation is greater than 0.2 and less than or equal to 0.4, the income stability of the sample user is determined to be generally stable, if the number of acquired income months is greater than or equal to 3 and the relative standard deviation is greater than 0.4, the income stability of the sample user is determined to be unstable, and if the number of acquired income months is less than 3, the income stability of the sample user is determined to be temporarily unexevaluable due.

And S234, determining the income credibility of the sample user according to the acquired income month number, the average monthly income short message number and the relative standard deviation.

In this embodiment, the income credibility of the sample user is further determined according to the number of acquired income months, the average monthly income short message number and the relative standard deviation. Specifically, the credibility score is 1 when the number of acquired income months is set to be 1, the credibility score is 2 when the number of acquired income months is set to be 2, and the credibility score is 5 until the number of acquired income months is greater than or equal to 5 according to the rule. And setting the credibility score to be 5 if the average number of the incoming short messages per month is 1, and the credibility score to be 4 if the average number of the incoming short messages per month is 2, and according to the rule, until the average number of the incoming short messages per month is more than or equal to 5, the credibility score is 1. If the relative standard deviation is less than or equal to 0.1, the reliability score is 5, if the relative standard deviation is more than 0.1 and less than or equal to 0.2, the reliability score is 4, and if the relative standard deviation is more than 0.4, the reliability score is 1 according to the rule. And finally, overlapping the credibility scores of the three indexes, and setting the income credibility of the sample users with the total score of 13-15 as high, the income credibility of the sample users with the total score of 10-11 as high, the income credibility of the sample users with the total score of 7-9 as common and the income credibility of the sample users with the total score of 6 or below as poor.

S235, screening the third income information according to income stability and income credibility to obtain first income information.

In this embodiment, after the income stability and income reliability of the sample user are obtained, selection is performed according to the user demand and the data size of the finally obtained first income information, illustratively, only the sample user with stable income stability and high income reliability is selected, the third income information is taken as the first income information, and the third income information of the sample user which does not meet the condition is discarded.

In this embodiment, as shown in fig. 5, the verification of the neural network regression prediction model includes:

and S310, inputting the second user information into the neural network regression prediction model to obtain a second prediction income of the sample user.

In this embodiment, after the training of the neural network regression prediction model is completed, in order to ensure the accuracy of the model, the neural network regression prediction model also needs to be verified, a small portion of the second user information used during the training may be continuously selected for verification, optionally, the second user information of another batch of sample users not participating in the training may also be selected from the preset database for verification, and the second prediction revenue of the sample users may be obtained by inputting the second user information to the neural network regression prediction model.

And S320, determining a reference interval of the second prediction income according to the maximum income amount and the minimum income amount of the monthly income amount.

S330, acquiring a first proportion of the second prediction income falling into the reference interval according to a preset deviation proportion.

In this embodiment, the maximum income amount and the minimum income amount of the monthly income amount in the second user information are obtained, and an interval formed by the maximum income amount and the minimum income amount is a reference interval of the second prediction income. Then, a judgment is needed to be made to determine a preset deviation ratio, if the second prediction income is smaller than the minimum income amount, the deviation ratio is determined to be 1-second prediction income/minimum income amount, if the second prediction income is larger than or equal to the minimum income amount and smaller than or equal to the maximum income amount, the deviation ratio is determined to be 0, if the second prediction income is larger than the maximum income amount, the deviation ratio is determined to be-1 of the second prediction income/maximum income amount, exemplarily, if the deviation ratio is 0, the second prediction income must fall into a reference interval completely, if the deviation ratio is 0.2, the second prediction income falls into a range of +/-0.2 of the reference interval, and accordingly, the first ratio that the second prediction income falls into the reference interval is determined.

And S340, acquiring the average absolute error of the second prediction income relative to the second income information.

And S350, verifying the neural network regression prediction model according to the first proportion and the average absolute error.

In this embodiment, an average absolute error of the second prediction revenue relative to the second revenue information may also be calculated, and the neural network regression prediction model is verified according to the first ratio and the average absolute error, and if the first ratio is smaller than the first threshold or the average absolute error is larger than the second threshold, second user information of more sample users needs to be acquired for training until the verification requirement is met.

According to the embodiment of the invention, the accuracy of the model is improved by training and verifying the neural network regression prediction model, the problem that accurate advertisement pushing cannot be started in a cold service starting stage is solved, and the effect of improving the conversion rate of advertisement pushing under the condition that the user demand is unknown is realized.

EXAMPLE III

As shown in fig. 6, a third embodiment of the present invention provides an advertisement push device 100, where the advertisement push device 100 provided in the third embodiment of the present invention can execute an advertisement push method provided in any embodiment of the present invention, and has functional modules and beneficial effects corresponding to the execution method. The advertisement delivery apparatus 100 includes an information acquisition module 200, a revenue acquisition module 300, a user filtering module 400, and an advertisement delivery module 500.

Specifically, the information obtaining module 200 is configured to obtain first user information of a first target user and an advertisement to be delivered; the income acquisition module 300 is configured to input the first user information into a neural network regression prediction model trained in advance to obtain a first prediction income of the target user; the user screening module 400 is configured to screen a second target user from the first target user according to the type of the advertisement to be delivered and a first prediction income; the advertisement pushing module 500 is configured to push the advertisement to be delivered to the second target user.

In this embodiment, the advertisement push device 100 further includes a model training module 600, where the model training module 600 is configured to obtain second user information and first revenue information of sample users in a preset database; and training a preset neural network regression prediction model by using the second user information and the first income information. The model training module 600 is specifically configured to obtain third user information and second income information of the sample users in a preset database; performing feature mining on the third user information to obtain second user information; the second revenue information is processed and filtered to obtain first revenue information. The second user information comprises basic identity information, academic information, fund short message information, non-fund short message information, equipment application information and macro index information of the sample user. The model training module 600 is further specifically configured to perform feature mining on the third user information to obtain fourth user information of the sample user, where the fourth user information includes missing user information; acquiring completion user information corresponding to the missing user information from a preset database; and adding the complementing user information to the fourth user information to obtain second user information. The model training module 600 is further configured to obtain a monthly income amount of the second income information, a relative standard deviation of the monthly income amount, a income month number, and an average monthly income short message number; determining third revenue information of the sample user according to the monthly revenue amount and the relative standard deviation; determining the income stability of the sample user according to the acquired income month number and the standard deviation; determining the income credibility of the sample user according to the acquired income month number, the average monthly income short message number and the relative standard deviation; and screening the third income information according to income stability and income credibility to obtain the first income information.

In this embodiment, the advertisement delivery apparatus 100 further includes a model verification module 700, where the model verification module 700 is configured to input the second user information into the neural network regression prediction model to obtain a second prediction revenue of the sample user; determining a reference interval of the second prediction income according to the maximum income amount and the minimum income amount of the monthly income amount; acquiring a first proportion that the second prediction income falls into a reference interval according to a preset deviation proportion; obtaining an average absolute error of the second prediction revenue relative to the second revenue information; and verifying the neural network regression prediction model according to the first proportion and the mean absolute error.

Example four

Fig. 7 is a schematic structural diagram of an advertisement push computer device 12 according to a fourth embodiment of the present invention. FIG. 7 illustrates a block diagram of an exemplary computer device 12 suitable for use in implementing embodiments of the present invention. The computer device 12 shown in fig. 7 is only an example and should not bring any limitations to the functionality or scope of use of the embodiments of the present invention.

As shown in FIG. 7, computer device 12 is in the form of a general purpose computing device. The components of computer device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.

Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Computer device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer device 12 and includes both volatile and nonvolatile media, removable and non-removable media.

The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. Computer device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 7, and commonly referred to as a "hard drive"). Although not shown in FIG. 7, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.

A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.

Computer device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with computer device 12, and/or with any devices (e.g., network card, modem, etc.) that enable computer device 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, computer device 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via network adapter 20. As shown, network adapter 20 communicates with the other modules of computer device 12 via bus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with computer device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

The processing unit 16 executes various functional applications and data processing by executing programs stored in the system memory 28, for example, implementing the methods provided by the embodiments of the present invention:

and pushing the advertisement to be launched to the second target user.

EXAMPLE five

The fifth embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the methods provided in all the embodiments of the present invention of the present application:

and pushing the advertisement to be launched to the second target user.

Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims

1. An advertisement pushing method, comprising:

and pushing the advertisement to be launched to the second target user.

2. The method of claim 1, wherein the training of the neural network regression prediction model comprises:

3. The method of claim 2, wherein the obtaining second user information and first revenue information of the sample users in the predetermined database comprises:

4. The method of claim 3, wherein the second user information comprises basic identity information, academic information, funding short message information, non-funding short message information, device application information, and macro metric information of the sample user.

5. The method of claim 3, wherein the feature mining the third user information to obtain second user information comprises:

6. The method of claim 3, wherein processing and filtering the second revenue information to obtain first revenue information comprises:

7. The method of claim 6, wherein the validation of the neural network regression prediction model comprises:

8. An advertisement push apparatus, comprising:

9. An advertisement push apparatus, comprising:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.

10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-7.