CN111680233A - Method and device for generating landing page website, storage medium and electronic equipment - Google Patents

Method and device for generating landing page website, storage medium and electronic equipment Download PDF

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Publication number
CN111680233A
CN111680233A CN202010515647.3A CN202010515647A CN111680233A CN 111680233 A CN111680233 A CN 111680233A CN 202010515647 A CN202010515647 A CN 202010515647A CN 111680233 A CN111680233 A CN 111680233A
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Prior art keywords
information
landing page
advertisement
website
timestamp
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CN202010515647.3A
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CN111680233B (en
Inventor
周露露
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Beijing Minglue Zhaohui Technology Co Ltd
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Beijing Minglue Zhaohui Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/602—Providing cryptographic facilities or services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F2221/2151—Time stamp
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

Abstract

The embodiment of the application provides a method, a device, a storage medium and electronic equipment for generating landing page websites, wherein the method comprises the following steps: acquiring an initial timestamp and attribute information of an advertisement when a user clicks the advertisement; encrypting the attribute information by using the initial timestamp to obtain encrypted information; and generating a landing page website by using the encrypted information, wherein the landing page website comprises the encrypted information. According to the embodiment of the application, the attribute information forming the landing page website can be encrypted, so that the real website corresponding to the landing page is invisible to the user, the problem that the user can directly check the attribute information in the landing page website is solved, and the advertisement putting condition can be accurately determined by an advertiser.

Description

Method and device for generating landing page website, storage medium and electronic equipment
Technical Field
The present application relates to the field of information processing technologies, and in particular, to a method and an apparatus for generating a landing page website, a storage medium, and an electronic device.
Background
With the development of the internet industry, digital marketing advertisements already occupy the main market for advertising industry, the advertisement putting condition is always the content of major concern of advertisers, and the putting effect brought by different advertisement putting forms of different media and different positions can be observed, so that the optimal putting strategy can be achieved, the target crowd can be reached more accurately, and the effect of ROI (Return Investment) can be improved.
Currently, advertisers determine ad placement by counting landing page related data (e.g., number of browsed pages, etc.).
In the process of implementing the invention, the inventor finds that the prior art has the following problems: the landing page website is generally generated by concatenating corresponding attribute information after the landing page is linked, but the attribute information is easily tampered, so that the determined advertisement delivery condition may be deviated.
Disclosure of Invention
An object of an embodiment of the present application is to provide a method for generating a landing page website, so as to solve a problem in the prior art that a determined advertisement delivery condition has a deviation.
In a first aspect, an embodiment of the present application provides a method for generating a landing page website, where the method includes: acquiring an initial timestamp and attribute information of an advertisement when a user clicks the advertisement; encrypting the attribute information by using the initial timestamp to obtain encrypted information; and generating a landing page website by using the encrypted information, wherein the landing page website comprises the encrypted information.
Therefore, the embodiment of the application can encrypt the attribute information forming the landing page website, so that the real website corresponding to the landing page is invisible to the user, the problem that the user can directly check the attribute information in the landing page website is solved, and the advertisement putting condition can be accurately determined by the advertiser.
In one possible embodiment, the attribute information includes at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
Therefore, the landing page website can be set according to actual requirements, and different requirements of advertisers can be met.
In one possible embodiment, the attribute information includes at least two kinds of information, the encrypted information includes at least two encrypted sub-information, and each encrypted sub-information of the at least two encrypted sub-information corresponds to each kind of information of the at least two kinds of information one to one; the landing page website further comprises preset interval information, and the preset interval information is arranged between two adjacent encrypted sub-information.
Therefore, the preset interval information can be inserted into the landing page website in the embodiment of the application, so that the complexity of the landing page website can be improved, and the problem caused by tampering of the landing page website can be avoided.
In one possible embodiment, in the case where the landing page is presented via a landing page website, the method further comprises: receiving data carrying a current timestamp; calculating a timestamp difference value of the current timestamp and the initial timestamp according to the initial timestamp and the current timestamp; and under the condition that the timestamp difference is greater than the preset timestamp difference, determining the landing page website as an invalid website.
Therefore, the problem of abnormal traffic can be avoided by setting the effective time of the landing page website in the embodiment of the application.
In one possible embodiment, the method further comprises: and under the condition that the timestamp difference value is smaller than a preset timestamp threshold value, determining the landing page website as an effective website.
Therefore, the problem of abnormal traffic can be avoided by setting the effective time of the landing page website in the embodiment of the application.
In a second aspect, an embodiment of the present application provides an apparatus for generating a landing page website, where the apparatus includes: the acquisition module is used for acquiring an initial timestamp when a user clicks an advertisement and attribute information of the advertisement; the encryption module is used for encrypting the attribute information by using the initial timestamp to obtain encrypted information; and the generation module is used for generating the landing page website by utilizing the encrypted information, wherein the landing page website comprises the encrypted information.
In one possible embodiment, the attribute information includes at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
In one possible embodiment, the attribute information includes at least two kinds of information, the encrypted information includes at least two encrypted sub-information, and each encrypted sub-information of the at least two encrypted sub-information corresponds to each kind of information of the at least two kinds of information one to one; the landing page website further comprises preset interval information, and the preset interval information is arranged between two adjacent encrypted sub-information.
In one possible embodiment, in the case of a landing page being presented via a landing page website, the apparatus further comprises: the receiving module is used for receiving data carrying the current time stamp; the calculation module is used for calculating the time stamp difference value of the current time stamp and the initial time stamp according to the initial time stamp and the current time stamp; and the determining module is used for determining the landing page website as an invalid website under the condition that the timestamp difference value is greater than the preset timestamp difference value.
In one possible embodiment, the apparatus further comprises: and the determining module is used for determining the landing page website as an effective website under the condition that the timestamp difference value is smaller than the preset timestamp threshold value.
In a third aspect, an embodiment of the present application provides a storage medium, where a computer program is stored on the storage medium, and when the computer program is executed by a processor, the computer program performs the method according to the first aspect or any optional implementation manner of the first aspect.
In a fourth aspect, an embodiment of the present application provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine-readable instructions when executed by the processor performing the method of the first aspect or any of the alternative implementations of the first aspect.
In a fifth aspect, the present application provides a computer program product which, when run on a computer, causes the computer to perform the method of the first aspect or any possible implementation manner of the first aspect.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and that those skilled in the art can also obtain other related drawings based on the drawings without inventive efforts.
FIG. 1 is a flow chart illustrating a method for placing advertisements provided by the prior art;
FIG. 2 is a flowchart illustrating a method for generating a landing page website according to an embodiment of the present application;
fig. 3 is a specific flowchart illustrating a method for generating a landing page website according to an embodiment of the present application;
FIG. 4 is a block diagram illustrating a structure of an apparatus for generating a landing page website according to an embodiment of the present application;
fig. 5 is a block diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
At present, a landing page website is generally determined by concatenating corresponding attribute information after a landing page link, so that an advertisement source can be identified through the landing page website. For example, which ad delivery format from which media and which location can be identified by landing page website.
For ease of understanding, the following description is given by way of specific examples.
Referring to fig. 1, fig. 1 shows a flowchart of a method for delivering an advertisement provided by the prior art. The method shown in fig. 1 comprises:
step S110, attribute information of the advertisement is set.
It should be understood that the attribute information of the advertisement may include at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
Specifically, the advertisement campaign information, the advertisement media information, and the advertisement location information may all correspond to an identification ID, and the correspondence may be set by the advertiser itself, so that the attribute information of the advertisement may be set according to actual needs.
For example, at the time of a dueleven campaign, the advertiser may place an advertisement at an on-screen advertisement of a microblog, and the advertiser may set the identification ID of the advertisement campaign information in the advertisement campaign information to "11111", which "11111" is used to represent the dueleven campaign. And the identification ID of the advertising media information in the advertising media information can be set to be "1234", and the "1234" can be used for representing the microblog. And, the identification ID of the advertisement location information in the advertisement location information may also be set to "123456780", which "123456780" may be used to indicate an open screen page.
And step S120, skipping to the landing page after the user clicks the advertisement.
Specifically, after the user clicks on an advertisement, the landing page website may be generated through the landing page link and the attribute information of the advertisement. And, the landing page can be subsequently presented via the landing page website.
The landing page website is generally generated by concatenating attribute information after the landing page is linked.
For example, after a user clicks on an advertisement of an APP, the generated landing page address is http:// site. smt _ cp 11111& smt _ md 1234& smt _ pl 123456780. The actual landing page link is http:// site. admaster. com. cn/home/; smt _ cp can represent the source advertising activity, and since the '11111' can be used for representing the duven activity, the advertising activity information corresponding to the landing page website is the duven activity; smt _ md can represent source media, and because 1234 can be used for representing a microblog, the advertisement media information corresponding to the landing page website is the microblog; smt _ pl may represent the advertisement location of the source, and since "123456780" may be used to represent the on-screen page, the advertisement location information corresponding to the landing page address is the on-screen page.
In other words, the attribute information of the advertisement can be analyzed through the landing page website after the jump.
In step S130, the server may analyze the relevant data of the landing page to determine the advertisement placement condition.
Specifically, in the case where the landing page is opened, the server may record the relevant data through the landing page website.
For example, the server may analyze the landing page website in the current landing page to determine that the click of the advertisement is from a double eleven campaign, and the click is the advertisement delivered on the open page of the microblog.
The server can then determine the advertisement placement of each platform by analyzing the relevant data of the landing page. Thus, the advertiser can adjust the advertisement putting strategy based on the advertisement putting condition.
However, the existing method for placing advertisements has at least the following problems:
the existing landing page website is generated by manually concatenating attribute information of advertisements after landing page linking, but due to the fact that the manual concatenation operation may cause a wrong concatenation condition, namely, the dependence on human is strong, and therefore, the statistics of advertisement delivery conditions can be caused to be problematic under the wrong concatenation condition;
the landing page website is generally generated by concatenating corresponding attribute information after the landing page is linked, but the attribute information is easily tampered (namely, the advertisement attribute information in the landing page website is transparent, so that the attribute information in the landing page website is also visible to the user), so that the problem that the determined advertisement delivery condition is biased may exist.
The landing page website is permanently effective, so that any user can uninterruptedly access the landing page corresponding to the landing page website, namely, the condition of traffic refreshing can exist, the problem of abnormal traffic can occur, and the condition of wrong judgment of an advertiser can be caused.
Based on the above, the embodiment of the application provides a scheme for generating a landing page website, which includes that an initial timestamp of a user clicking an advertisement and attribute information of the advertisement are obtained through a server, the server encrypts the attribute information by using the initial timestamp to obtain encrypted information, and finally the server generates the landing page website by using the encrypted information. Wherein the landing page website may include encrypted information.
Therefore, the attribute information forming the landing page website can be encrypted, so that the real website corresponding to the landing page is invisible to the user, the problem that the user can directly check the attribute information in the landing page website (for example, tampering the landing page website and the like) is avoided, and the advertising situation can be accurately determined by the advertiser.
In addition, the landing page website in the embodiment of the application is also automatically generated, so that the problem caused by manually concatenating the attribute information is avoided.
To facilitate understanding of the embodiments of the present application, some terms in the embodiments of the present application are first explained herein as follows:
landing page: which is the web page that is displayed to a potential user when the user clicks on an advertisement or searches with a search engine. Typically, the page will display expanded content related to the clicked advertisement or search result link, and the page should be search engine optimized for a certain keyword (or phrase).
Attribute information of advertisement: it includes at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
Advertisement campaign information: it may include an identification ID corresponding to the item or campaign of the advertisement.
For example, the advertisement campaign corresponding to the advertisement campaign information may be a spring festival campaign, a double eleven campaign, a sweet night festival, or the like.
And (3) advertising media information: it may include an identification ID corresponding to the object to which the advertisement is to be delivered.
For example, the advertisement media corresponding to the advertisement media information may be a video APP, a music APP, or the like.
Advertisement position information: it may include an identification ID corresponding to the location where the advertisement was placed.
It should be understood that the position for placing the advertisement can be an open screen page, a video start part, a video middle part and the like. That is, the position for placing the advertisement may be set according to actual needs, and the embodiment of the present application is not limited thereto.
Referring to fig. 2, fig. 2 is a flowchart illustrating a method for generating a landing page website according to an embodiment of the present application. The method shown in fig. 2 comprises:
in step S210, the server obtains an initial timestamp when the user clicks the advertisement and attribute information of the advertisement.
It should be understood that the attribute information of the advertisement may be preset by the advertiser, and the embodiment of the present application is not limited thereto.
Specifically, the advertiser may preset attribute information of the advertisement, so that in the case that the user clicks the advertisement in the user-side device, the server may search for the attribute information corresponding to the advertisement clicked by the user.
For example, in the case where a user clicks an open advertisement in a certain video APP, the server may query attribute information of an advertisement corresponding to the video APP. The attribute information of the advertisement may include an identification ID corresponding to the advertisement campaign information, an identification ID corresponding to the advertisement media information, and an identification ID corresponding to the advertisement location information.
In addition, the server may also obtain an initial timestamp of when the user clicked on the advertisement. Wherein the initial timestamp is used to encrypt attribute information of the advertisement.
In step S220, the server encrypts the attribute information using the initial timestamp to obtain encrypted information.
It should be understood that, since the attribute information may be referred to as a fixed parameter, the encryption information may also be referred to as an encryption parameter, and the embodiments of the present application are not limited thereto.
It should also be understood that the embodiments of the present application may be encrypted by using all digits in the initial timestamp, or may be encrypted by using a part of digits in the initial timestamp, and the embodiments of the present application are not limited thereto.
For example, when the initial timestamp has 9 digits, the 9 digits in the initial timestamp can be used as a key to perform encryption, so that the encrypted information and the timestamp are associated, and different landing page websites in the landing pages that are clicked at different times and entered by the advertisement are realized.
It should also be understood that the preset encryption algorithm used in encryption may also be set according to actual requirements, and the embodiments of the present application are not limited thereto.
For example, the encryption can be performed by using a hash algorithm, so that the number of bits corresponding to the encrypted sub-information in the encrypted information is fixed, and thus, a subsequent server can determine the corresponding specific information (e.g., advertisement activity information, etc.) in the landing page website by the number of bits, thereby facilitating the analysis by the server.
It should also be understood that, in the case where the attribute information of the advertisement includes at least one type of information, the server may encrypt each type of information of the at least one type of information in turn using the initial time stamp to obtain encrypted information.
It should also be understood that, when the attribute information of the advertisement includes at least two kinds of information (e.g., advertisement media information, advertisement location information, etc.), the server may encrypt a part of the at least two kinds of information using the initial timestamp, so that encrypted information may be obtained.
In other words, the related information corresponding to the attribute information in the landing page website may be completely encrypted or partially encrypted, and the embodiment of the present application is not limited thereto.
It is also understood that the encryption information may include at least one encryption sub-information. Wherein the at least one encryption sub-information may correspond to at least one information included in the attribute information.
For example, in the case where the attribute information of the advertisement includes both the advertisement campaign information and the advertisement media information, the encryption information may include two encryption sub-information. One of the encrypted sub-information is obtained by encrypting the advertisement campaign information, and the other encrypted sub-information is obtained by encrypting the advertisement media information.
In order to facilitate understanding of the embodiments of the present application, the following description will be given by way of specific examples.
Specifically, the server may encrypt the identification ID corresponding to the advertisement campaign information, the identification ID corresponding to the advertisement media information, and the identification ID corresponding to the advertisement location information in sequence using the initial timestamp and a preset encryption algorithm, thereby obtaining encrypted information including three encrypted sub-information.
In step S230, the server generates a landing page website by using the encrypted information. Wherein the landing page website includes encrypted information.
It should be understood that the landing page web address may be a combination of landing page links and encryption information.
Specifically, after the encrypted information is obtained, the encrypted information may be placed behind a link to the landing page to generate the landing page website.
The preset interval information may be set between adjacent encrypted sub-information in the landing page website, or the preset interval information may also be set between adjacent encrypted sub-information and information (for example, information included in advertisement attribute information), and the embodiment of the present application is not limited to this.
It should be understood that the specific information of the preset interval information may be set according to actual requirements, and the embodiment of the present application is not limited thereto.
For example, the preset interval information may be a character "z".
To facilitate understanding of the landing page website in the embodiment of the present application, the following description may be made by using a specific embodiment.
Specifically, the link at the landing page is http:// site. admaster. com. cn/home/, and the three pieces of encryption sub-information among the acquired encryption information are "519811350", "23 ctz1h9 rt", and "w 3 z", respectively.
Wherein "519811350" is the encrypted sub-information corresponding to the advertisement campaign information, and "23 ctz1h9 rt" is the encrypted sub-information corresponding to the advertisement media information, and "w 3 z" is the encrypted sub-information corresponding to the advertisement position information.
Thus, the server automatically determines the landing page website through the above landing page link, encryption information, and preset interval information (e.g., "z"), thereby avoiding problems caused by manual operations since the encryption information is automatically concatenated after clicking an advertisement. The landing page website is as follows:
http://site.admaster.com.cn/home/？smtid＝519811350z23ctz1h9rtzw3z。
in addition, in order to avoid the generation of abnormal traffic, the embodiment of the application can also set effective time for the landing page website, so that the landing page website is an effective website within the effective time, and the access can be classified as a corresponding advertisement source; if the landing page website is not valid outside the valid time, the current arrival access is not classified as a corresponding advertisement source but belongs to direct access, so that a large amount of invalid traffic and abnormal traffic can be eliminated.
Specifically, the server receives data carrying a current timestamp, and the server calculates a timestamp difference between the current timestamp and the initial timestamp according to the initial timestamp and the current timestamp. And the server compares the time stamp difference value with the preset time stamp difference value.
And under the condition that the time stamp difference value is greater than the preset time stamp difference value, determining that the service life of the landing page website exceeds the effective time, and determining that the landing page website is an invalid website.
And under the condition that the time stamp difference is less than or equal to the preset time stamp difference, determining that the service life of the landing page website is within the effective time, and determining that the landing page website is an effective website.
In addition, the server can determine the advertisement putting condition according to the relevant data of the corresponding advertisement source, so that the advertisement strategy can be adjusted.
It should be understood that the data carrying the current timestamp may be set according to actual requirements, and the embodiment of the present application is not limited thereto.
For example, the data carrying the current timestamp may be the first request sent by the user-side device after opening the landing page.
It should also be understood that the specific value of the preset timestamp difference may be set according to actual requirements, and the embodiment of the present application is not limited thereto.
In addition, it should be noted that the placing order of the encrypted information in the landing page website in the embodiment of the present application may also be set according to actual requirements, and the embodiment of the present application is not limited to this.
Therefore, the embodiment of the application can encrypt the attribute information forming the landing page website, so that the real website corresponding to the landing page is invisible to the user, the problem that the user can directly check the attribute information in the landing page website is solved, and the advertisement putting condition can be accurately determined by the advertiser.
In order to facilitate understanding of the embodiments of the present application, the following description will be given by way of specific examples.
Referring to fig. 3, fig. 3 is a specific flowchart illustrating a method for generating a landing page website according to an embodiment of the present application. The method shown in fig. 3 comprises:
in step S310, the advertiser sets attribute information of the advertisement.
Specifically, the advertiser may set an identification ID for the ad campaign, an identification ID for the ad media, and an identification ID for the ad location, respectively.
Step S320, when the user clicks the advertisement jump landing page, the server acquires an initial timestamp when the user clicks the advertisement and attribute information of the advertisement.
Wherein the attribute information of the advertisement may include advertisement campaign information, advertisement media information, and advertisement location information.
And step S330, the server takes the preset digit in the initial timestamp, encrypts the attribute information by using the preset digit, and connects the encrypted sub-information obtained after encryption by using the preset interval information, so that a segment of character string can be obtained.
In step S340, the server generates a landing page website address by using the character string.
In addition, the initial timestamps corresponding to different moments are different, so that the landing page websites in the opened landing pages are also different.
It should be understood that the above method for generating landing page websites is only exemplary, and those skilled in the art can make various changes, modifications or variations according to the above method and still fall within the scope of the present application.
Referring to fig. 4, fig. 4 is a block diagram illustrating a structure of an apparatus 400 for generating a landing page website provided in an embodiment of the present application, it should be understood that the apparatus 400 corresponds to the above method embodiment and is capable of performing various steps related to the above method embodiment, and specific functions of the apparatus 400 may be referred to in the foregoing description, and detailed descriptions are appropriately omitted herein to avoid repetition. The device 400 includes at least one software function module that can be stored in a memory in the form of software or firmware (firmware) or solidified in an Operating System (OS) of the device 400. Specifically, the apparatus 400 includes:
an obtaining module 410, configured to obtain an initial timestamp when a user clicks an advertisement and attribute information of the advertisement; the encryption module 420 is configured to encrypt the attribute information by using the initial timestamp to obtain encrypted information; and a generating module 430, configured to generate a landing page website using the encrypted information, where the landing page website includes the encrypted information.
In one possible embodiment, the attribute information includes at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
In one possible embodiment, the attribute information includes at least two kinds of information, the encrypted information includes at least two encrypted sub-information, and each encrypted sub-information of the at least two encrypted sub-information corresponds to each kind of information of the at least two kinds of information one to one; the landing page website further comprises preset interval information, and the preset interval information is arranged between two adjacent encrypted sub-information.
In one possible embodiment, in the case of landing pages presented via a landing page website, the apparatus 400 further comprises: a receiving module (not shown) for receiving data carrying a current time stamp; a calculation module (not shown) for calculating a timestamp difference between the current timestamp and the initial timestamp based on the initial timestamp and the current timestamp; and a determining module (not shown) configured to determine the landing page website as an invalid website when the timestamp difference is greater than the preset timestamp difference.
In a possible embodiment, the determining module is further configured to determine that the landing page website is a valid website when the timestamp difference is smaller than the preset timestamp threshold.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working process of the apparatus described above may refer to the corresponding process in the foregoing method, and will not be described in too much detail herein.
The embodiment of the application also provides the electronic equipment, and the electronic equipment can be arranged on the server side.
Referring to fig. 5, fig. 5 is a block diagram of an electronic device 500 according to an embodiment of the present disclosure. The electronic device 500 may include a processor 510, a communication interface 520, a memory 530, and at least one communication bus 540. Wherein the communication bus 540 is used for realizing direct connection communication of these components. The communication interface 520 in the embodiment of the present application is used for communicating signaling or data with other devices. Processor 510 may be an integrated circuit chip having signal processing capabilities. The Processor 510 may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; but may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor 510 may be any conventional processor or the like.
The Memory 530 may be, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Read-Only Memory (EEPROM), and the like. The memory 530 stores computer readable instructions, which when executed by the processor 510, the electronic device 500 may perform the steps of the above-described method embodiments.
The electronic device 500 may further include a memory controller, an input-output unit, an audio unit, and a display unit.
The memory 530, the memory controller, the processor 510, the peripheral interface, the input/output unit, the audio unit, and the display unit are electrically connected to each other directly or indirectly to realize data transmission or interaction. For example, these elements may be electrically coupled to each other via one or more communication buses 540. The processor 510 is used to execute executable modules stored in the memory 530. Also, the electronic device 500 is configured to perform the following method: acquiring an initial timestamp and attribute information of an advertisement when a user clicks the advertisement; encrypting the attribute information by using the initial timestamp to obtain encrypted information; and generating a landing page website by using the encrypted information, wherein the landing page website comprises the encrypted information.
The input and output unit is used for providing input data for a user to realize the interaction of the user and the server (or the local terminal). The input/output unit may be, but is not limited to, a mouse, a keyboard, and the like.
The audio unit provides an audio interface to the user, which may include one or more microphones, one or more speakers, and audio circuitry.
The display unit provides an interactive interface (e.g. a user interface) between the electronic device and a user or for displaying image data to a user reference. In this embodiment, the display unit may be a liquid crystal display or a touch display. In the case of a touch display, the display can be a capacitive touch screen or a resistive touch screen, which supports single-point and multi-point touch operations. The support of single-point and multi-point touch operations means that the touch display can sense touch operations simultaneously generated from one or more positions on the touch display, and the sensed touch operations are sent to the processor for calculation and processing.
It will be appreciated that the configuration shown in FIG. 5 is merely illustrative and that the electronic device 500 may include more or fewer components than shown in FIG. 5 or may have a different configuration than shown in FIG. 5. The components shown in fig. 5 may be implemented in hardware, software, or a combination thereof.
The present application also provides a storage medium having a computer program stored thereon, which, when executed by a processor, performs the method of the method embodiments.
The present application also provides a computer program product which, when run on a computer, causes the computer to perform the method of the method embodiments.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the system described above may refer to the corresponding process in the foregoing method, and will not be described in too much detail herein.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method can be implemented in other ways. The apparatus embodiments described above are merely illustrative, and for example, the flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In addition, functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes. It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application. It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (12)

1. A method for generating a landing page website, comprising:
acquiring an initial timestamp of a user clicking an advertisement and attribute information of the advertisement;
encrypting the attribute information by using the initial timestamp to obtain encrypted information;
and generating the landing page website by using the encrypted information, wherein the landing page website comprises the encrypted information.
2. The method of claim 1, wherein the attribute information comprises at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
3. The method according to claim 2, wherein the attribute information includes at least two kinds of information, the encrypted information includes at least two encrypted sub-information, and each encrypted sub-information of the at least two encrypted sub-information corresponds to each kind of information of the at least two kinds of information one-to-one;
the landing page website further comprises preset interval information, and the preset interval information is arranged between two adjacent encrypted sub-information.
4. The method of claim 1, wherein in the case of a landing page being presented via the landing page website, the method further comprises:
receiving data carrying a current timestamp;
calculating a timestamp difference value of the current timestamp and the initial timestamp according to the initial timestamp and the current timestamp;
and under the condition that the timestamp difference is greater than a preset timestamp difference, determining the landing page website as an invalid website.
5. The method of claim 4, further comprising:
and under the condition that the time stamp difference value is smaller than a preset time stamp threshold value, determining the landing page website as an effective website.
6. An apparatus for generating a landing page website, comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring an initial timestamp of a user clicking an advertisement and attribute information of the advertisement;
the encryption module is used for encrypting the attribute information by using the initial timestamp to obtain encrypted information;
and the generation module is used for generating the landing page website by using the encrypted information, wherein the landing page website comprises the encrypted information.
7. The apparatus of claim 6, wherein the attribute information comprises at least one of the following information: advertisement campaign information, advertisement media information, and advertisement location information.
8. The apparatus according to claim 7, wherein the attribute information includes at least two kinds of information, the encrypted information includes at least two encrypted sub-information, and each encrypted sub-information of the at least two encrypted sub-information corresponds to each kind of information of the at least two kinds of information one-to-one;
the landing page website further comprises preset interval information, and the preset interval information is arranged between two adjacent encrypted sub-information.
9. The apparatus of claim 6, wherein in the case of a landing page being presented via the landing page website, the apparatus further comprises:
the receiving module is used for receiving data carrying the current time stamp;
the calculation module is used for calculating a timestamp difference value of the current timestamp and the initial timestamp according to the initial timestamp and the current timestamp;
and the determining module is used for determining the landing page website as an invalid website under the condition that the timestamp difference is greater than a preset timestamp difference.
10. The apparatus of claim 9, further comprising:
the determining module is used for determining the landing page website as an effective website under the condition that the timestamp difference value is smaller than a preset timestamp threshold value.
11. A storage medium having stored thereon a computer program for performing, when executed by a processor, a method of generating a landing page web address as claimed in any one of claims 1 to 5.
12. An electronic device, characterized in that the electronic device comprises: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is operating, the machine-readable instructions when executed by the processor performing the method of generating a landing page web address as claimed in any one of claims 1-5.
CN202010515647.3A 2020-06-08 2020-06-08 Method and device for generating landing page website, storage medium and electronic equipment Active CN111680233B (en)

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