CN111667323A - Advertisement point location margin scheduling method and device and computer equipment - Google Patents
Advertisement point location margin scheduling method and device and computer equipment Download PDFInfo
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Abstract
The invention relates to the technical field of offline advertisements, and discloses a margin scheduling method, a device and computer equipment for advertisement point positions, which can perform margin scheduling processing which is centralized once and responds to newly received margin scheduling requests only before the starting time of a preset time period to obtain the latest margin scheduling scheme before the publication, so that a server does not need to respond immediately after receiving a margin scheduling request, and further can reduce the change of a margin scheduling plan and the calculation of redundant data aiming at the condition that the margin scheduling request is sent and withdrawn firstly, thereby ensuring the orderly operation of margin scheduling, saving the data processing resources of the server and reducing the operation cost of the server.
Description
Technical Field
The invention belongs to the technical field of offline advertisements, and particularly relates to a method and a device for scheduling margins of advertisement spots and computer equipment.
Background
The advertisement player is a new generation of intelligent equipment, forms a complete advertisement broadcasting control system through terminal software control, network information transmission and multimedia terminal display, and carries out advertisement propaganda through multimedia materials such as pictures, characters, videos and/or small plug-ins (such as weather or exchange rate).
With the continuous development and application of the advertisement machine technology, the advertisement machine gradually enters office buildings, communities and other places, the advertisement information acquired through the advertisement machine becomes an essential part in the life of people, and in order to meet the demand of advertisement putting, point placement is realized through margin scheduling and point selection. The point location is a place provided with the advertisement machine, one point location corresponds to the advertisement machine, and the point location has a unique number, so that the background server can screen the specific point location through the number and can send information to the specific advertisement machine, and the advertisement machine plays the set advertisement.
The existing advertisement player adopts a play amount upper limit rule to play advertisements, the play amount is a time value, the same play time of all different advertisements needs to be superposed without exceeding the set play amount, the advertisement player plays the advertisements circularly, so the residual play amount or the margin of the advertisements can be inquired before the advertisements are added to the advertisement player, if the play time of the advertisements to be added is less than the margin, the advertisements can be added to the advertisement player to participate in the circular play, and if the play time of the advertisements to be added is greater than the margin, the advertisement player cannot play the advertisements. Therefore, when the advertisement is added, the advertisement occupies a certain amount of margin, and the adjustment of the margin of the advertisement player is called margin scheduling. And after the allowance scheduling is finished, sending a piece of publication loading information to the advertising machine, reading the advertising information and the playing information in the publication loading information by the advertising machine, and playing the advertisement within set time.
The process of the existing margin scheduling method is exemplified as follows: advertisement a, advertisement B and advertisement c, there is a demand for putting on advertisement machine A, the margin of advertisement machine A is 30S, advertisement a needs 20S for playing, advertisement B needs 10S for playing, advertisement c needs 15S for playing, when the margin scheduling request of advertisement a is received, it is regulated once to make advertisement a occupy 20S margin of advertisement machine A, then when the margin scheduling request of advertisement B is received, it is regulated once again to make advertisement B occupy 10S margin of advertisement machine A, and when the margin scheduling request of advertisement c is received, because the margin of advertisement machine A is not enough scheduled to advertisement c, it can not schedule margin to advertisement c, at this moment, according to all scheduling conditions in a period of time, it can send information of publication to advertisement machine A, but after the margin scheduling of advertisement machine A is completed and before publication, if advertisement A is withdrawn, it needs to modify the schedule, such as reassigning the remaining amount of advertiser a to ad b and ad c. The foregoing is only the case of one advertisement machine, and when an advertisement is suddenly dropped from a shelf in the whole city, the scheduling plans of a great number of advertisement machines need to be modified, so that the margin scheduling becomes chaotic, a great amount of redundant data calculation is increased, a great amount of data processing resources of the server need to be consumed, and the cost of the server is increased.
Disclosure of Invention
In order to solve the problems that the margin scheduling change is inconvenient and a large amount of data processing resources of a server are consumed in the existing offline advertisement technology, the invention aims to provide a margin scheduling method and device of an advertisement site, computer equipment and a computer readable storage medium.
In a first aspect, the present invention provides a method for scheduling a margin of an advertisement spot, including:
after an initial margin scheduling scheme in a preset time period is established, receiving an advertisement site margin scheduling request;
responding to the advertisement site location allowance scheduling request within a preset time length before the starting time of the preset time period, and determining an advertisement site location corresponding to the advertisement site location allowance scheduling request;
and generating a new margin scheduling scheme according to the advertisement point position corresponding to the advertisement positioning margin scheduling request and the initial margin scheduling scheme.
Based on the content of the invention, the margin scheduling processing which is centralized once and responds to the newly received margin scheduling request can be performed only before the starting time of the preset time period to obtain the latest margin scheduling scheme before the loading of the periodical service, so that the server can respond immediately without receiving a margin scheduling request, and further, aiming at the condition that the margin scheduling request is sent first and then withdrawn, the change of the margin scheduling plan and the calculation of redundant data can be reduced, the orderly proceeding of the margin scheduling is ensured, the data processing resource of the server is saved, and the operating cost of the server is reduced.
In one possible design, while generating the new headroom scheduling scheme, the method further includes:
and deriving a publishing table for confirming the final publishing advertisement site according to the new allowance scheduling scheme.
Through the design, the actual point location of the last periodical can be confirmed by the last periodical table, the completion of advertisement putting is facilitated, meanwhile, the last periodical table finally confirmed once is only led out before the last periodical (namely before the starting moment of the preset time period), and the last periodical table is not frequently led out, so that the data processing resources of the server can be further saved, the effectiveness of the last periodical table is ensured to be led out, and the workload of the last periodical confirmation is reduced.
In one possible design, when there are a plurality of advertisement site location margin scheduling requests, responding to the advertisement site location margin scheduling request, and determining an advertisement site corresponding to the advertisement positioning margin scheduling request, includes:
determining the priority of each advertisement site margin scheduling request in the plurality of advertisement site margin scheduling requests;
and according to the priority of each advertisement site margin scheduling request, determining the advertisement site corresponding to the advertisement positioning margin scheduling request.
Through the design, the advertisement point positions corresponding to the advertisement point position margin scheduling requests can be sequentially determined according to the priority sequence of the advertisement point position margin scheduling requests, so that a response processing result is obtained, and the ordered implementation of margin scheduling is further guaranteed.
In one possible design, determining a priority of each of the plurality of advertisement site location margin scheduling requests includes:
acquiring a receiving timestamp of each advertisement positioning allowance scheduling request and a designated priority corresponding to each advertisement positioning allowance scheduling request;
determining the priority of each advertisement positioning margin scheduling request according to the first-to-last sequence of the receiving timestamps and the high-to-low sequence of the designated priority.
Through the design, the margin scheduling requests can be comprehensively sequenced from two dimensions of request time and assigned priority, and the rationality of sequentially determining the advertisement spots one by one is guaranteed.
In one possible design, determining an advertisement spot location corresponding to the advertisement positioning margin scheduling request includes:
acquiring the single playing time length of the advertisement, an advertisement putting target area and the advertisement site target quantity corresponding to each advertisement site margin scheduling request;
taking all advertisement spots which have the advertisement playing allowance time length larger than or equal to the single advertisement playing time length and belong to the advertisement putting target area as available advertisement spots;
according to the target quantity of the advertisement spots, selecting all or part of the available advertisement spots as determined advertisement spots corresponding to the margin scheduling request of each advertisement spot;
and subtracting the single playing time length of the advertisement from the advertisement playing allowance time length with the determined advertisement point position.
Through the design, the allowance of the advertisement point position can be guaranteed to respond to the allowance scheduling request with high priority preferentially on the premise of following the play amount upper limit rule, and the orderly proceeding of the allowance scheduling is further guaranteed.
In one possible design, the method further includes:
receiving a margin scheduling request deleting instruction;
deleting the advertisement point margin scheduling request specified in the margin scheduling request deleting instruction;
and aiming at the advertisement spots which correspond to the specified advertisement spot margin scheduling request and are contained in the initial margin scheduling scheme or the new margin scheduling scheme, adding the corresponding advertisement playing margin duration to the advertisement single playing duration corresponding to the specified advertisement spot margin scheduling request.
Through the design, the margin scheduling request terminal can delete the previously initiated margin scheduling request at any time conveniently, and timely release the scheduled advertisement spots, so that the ordered implementation of the margin scheduling is further ensured.
In one possible design, the method further includes:
receiving a margin scheduling area cancelling instruction;
and aiming at the advertisement point position which belongs to the specified margin scheduling cancellation region in the margin scheduling region cancellation instruction and is contained in the initial margin scheduling scheme or the new margin scheduling scheme, restoring the corresponding advertisement playing margin duration to the preset maximum advertisement playing margin duration.
Through the design, the margin scheduling scheme of the designated urban area can be cancelled, and the scheduled advertisement spots are completely released, so that the new margin scheduling scheme is conveniently created again.
In a second aspect, the present invention provides a device for scheduling surplus of advertisement spots, which includes a request receiving unit, a request responding unit and a scheme updating unit, which are in communication connection in sequence;
the request receiving unit is used for receiving the advertisement site margin scheduling request after an initial margin scheduling scheme in a preset time period is established;
the request responding unit is used for responding to the advertisement site location allowance scheduling request within a preset time length before the starting time of the preset time period and determining the advertisement site location corresponding to the advertisement site location allowance scheduling request;
and the scheme updating unit is used for generating a new margin scheduling scheme according to the advertisement point position corresponding to the advertisement positioning margin scheduling request and the initial margin scheduling scheme.
In one possible design, the scheme updating unit is further configured to derive a publishing table for confirming a final publishing advertisement site according to a new margin scheduling scheme while generating the new margin scheduling scheme.
In a possible design, when there are a plurality of the advertisement site location margin scheduling requests, the request response unit includes a request priority determining subunit and an advertisement site location determining subunit that are communicatively connected;
the request priority determining subunit is configured to determine a priority of each advertisement site location margin scheduling request in the multiple advertisement site location margin scheduling requests;
and the advertisement site location determining subunit is configured to determine, according to the priority of each advertisement site location margin scheduling request, an advertisement site location corresponding to the advertisement positioning margin scheduling request.
In one possible design, the request priority determination sub-unit includes a first acquiring grandchild unit and a priority ordering grandchild unit which are connected in communication;
the first obtaining unit is configured to obtain a receiving timestamp of each advertisement positioning margin scheduling request and a designated priority corresponding to each advertisement positioning margin scheduling request;
and the priority ordering grandchild unit is used for determining the priority of each advertisement positioning allowance scheduling request according to the first-to-last sequence of the receiving timestamps and the high-to-low sequence of the assigned priorities.
In one possible design, the advertisement site location determining child unit comprises a second obtaining grandchild unit, an available site location determining grandchild unit, an advertisement site selection grandchild unit and a site location margin updating grandchild unit which are sequentially in communication connection;
the second obtaining unit is configured to obtain a single advertisement playing time length, an advertisement delivery target area and an advertisement site target number corresponding to each advertisement site margin scheduling request;
the available point location determining unit is used for taking all the advertisement point locations which have the advertisement playing allowance time length larger than or equal to the advertisement single playing time length and belong to the advertisement putting target area as available advertisement point locations;
the advertisement site selection sun unit is used for selecting all or part of the available advertisement sites as determined advertisement sites corresponding to the advertisement site margin scheduling requests according to the advertisement site target quantity;
and the point location allowance updating grandchild unit is used for subtracting the single advertisement playing time length from the advertisement playing allowance time length for determining the advertisement point location.
In one possible design, the system further comprises a first receiving unit, a request deleting unit and a first bit releasing unit which are sequentially connected in a communication manner;
the first receiving unit is configured to receive a margin scheduling request deleting instruction;
the request deleting unit is used for deleting the advertisement site margin scheduling request specified in the margin scheduling request deleting instruction;
the first point release unit is configured to add, to the advertisement point corresponding to the specified advertisement point location margin scheduling request and included in the initial margin scheduling scheme or the new margin scheduling scheme, the corresponding advertisement playing margin duration plus the advertisement single playing duration corresponding to the specified advertisement point location margin scheduling request.
In one possible design, the point location release unit further comprises a second receiving unit and a second point location release unit which are connected in communication;
the second receiving unit is configured to receive a margin scheduling area cancelling instruction;
the second point location releasing unit is configured to, for an advertisement point location that belongs to a specified margin scheduling cancellation area in the margin scheduling area cancellation instruction and is included in the initial margin scheduling scheme or the new margin scheduling scheme, restore the corresponding advertisement playing margin duration to a preset maximum advertisement playing margin duration.
In a third aspect, the present invention provides a computer device, including a memory, a processor, and a transceiver, which are communicatively connected in sequence, where the memory is used for storing a computer program, the transceiver is used for transceiving a message, and the processor is used for reading the computer program and executing the headroom scheduling method according to any one of the first aspect and the possible design of the first aspect.
In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon instructions which, when executed on a computer, perform the headroom scheduling method as described in the first aspect or any one of the possible designs of the first aspect.
In a fifth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the headroom scheduling method as described in the first aspect or any one of the possible designs of the first aspect.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a method for scheduling headroom according to the present invention.
Fig. 2 is a diagram of an example of a data structure of an advertisement point margin scheduling request provided by the present invention.
Fig. 3 is a schematic structural diagram of a headroom scheduling device provided in the present invention.
Fig. 4 is a schematic structural diagram of a computer device provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, B exists alone, and A and B exist at the same time; for the term "/and" as may appear herein, which describes another associative object relationship, it means that two relationships may exist, e.g., a/and B, may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
It will be understood that when an element is referred to herein as being "connected," "connected," or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. Conversely, if a unit is referred to herein as being "directly connected" or "directly coupled" to another unit, it is intended that no intervening units are present. In addition, other words used to describe the relationship between elements should be interpreted in a similar manner (e.g., "between … …" versus "directly between … …", "adjacent" versus "directly adjacent", etc.).
It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that, in some alternative designs, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
It should be understood that specific details are provided in the following description to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
In the current advertisement push service selling system, the following two scheduling schemes of advertisement sites mainly exist: the system comprises a common scheduling scheme and a margin scheduling scheme, wherein for the common scheduling scheme, the latest advertisement point location scheduling scheme can be obtained in the advertisement push service selling system through operations such as creation, modification, editing, deletion and the like, the required point location quantity of advertisements can be set according to needs, and the flexibility is highest; for the margin scheduling scheme, a margin scheduling request (which can be withdrawn/deleted) can be created according to a specific request template in the advertisement push service selling system, and then the server responds to the margin scheduling request to obtain an advertisement site scheduling scheme which cannot be edited and deleted, so that the flexibility is limited. The invention provides a technical scheme aiming at the allowance scheduling scheme in the advertisement push service selling system.
As shown in fig. 1, the margin scheduling method for advertisement spots provided in the first aspect of this embodiment may be, but is not limited to, applied to a server communicatively connected with a mass advertisement machine (that is, having a mass of advertisement spots), so as to respond to a new margin scheduling request that is received after an initial margin scheduling scheme for responding to a previous margin scheduling request has been established for a certain future advertisement playing period and before an advertisement is delivered, perform margin scheduling for advertisement spots for an advertisement corresponding to the new margin scheduling request, and further update to obtain a new margin scheduling scheme for an actual advertisement. The allowance scheduling refers to determining an advertisement site location for playing the advertisement and an advertisement player (the advertisement site location refers to the position of the advertisement player, and the advertisement site location and the advertisement player are in a one-to-one correspondence relationship), and according to the single playing time length of the advertisement, scheduling the available playing time which is equal to the single playing time length in the determined current remaining available playing time of the advertisement site location/the advertisement player to the advertisement, so as to avoid re-scheduling the available playing time to other advertisements, and ensure the orderly operation of the plurality of advertisements. The margin scheduling method may include, but is not limited to, the following steps S101 to S103.
S101, after an initial margin scheduling scheme in a preset time period is established, receiving an advertisement site margin scheduling request.
In step S101, the preset time period is a specified time period in the future, such as the afternoon time period of tomorrow or the weekend time period of the next week. The initial margin scheduling scheme is a margin scheduling processing result obtained by responding to a previously received advertisement site margin scheduling request, and includes but is not limited to an advertisement site which is determined and corresponds to the previous advertisement site margin scheduling request, so that corresponding advertisement loading information is sent to an advertisement machine on the corresponding advertisement site when the advertisement is loaded, and the purpose of advertisement delivery is achieved. The advertisement site margin scheduling request is a message that is initiated by a margin scheduling request terminal (for example, a terminal device held by an advertiser, which may include, but is not limited to, an electronic device such as a smart phone, a tablet computer, and/or a desktop computer, specifically) and requests margin scheduling for a certain advertisement. To standardize all margin scheduling requests, the point of advertisement margin scheduling request may be created based on one standardized request template, which may be presented, for example, by table 1 below, and not allowed to be created by copying, modifying, and tearing down other requests, etc.:
TABLE 1 creation of example tables based on normalization of request templates
In table 1 above, the target number of advertisement spots is 0 or a negative number may be used to indicate that the number is unlimited; and the order number to which the advertisement belongs is used for identifying the corresponding advertisement so as to generate publishing information when the publication is published. Therefore, as shown in fig. 2, the data structure of the advertisement site margin scheduling request may include, but is not limited to, specific contents such as a request number, an advertisement single playing time length, an advertisement delivery target area, an advertisement delivery target time interval, an advertisement site target quantity, an order number to which the advertisement belongs, and a designated priority. In addition, after receiving the advertisement site location margin scheduling request, the advertisement site location margin scheduling request may be stored in a request library for subsequent response, search, deletion withdrawal, and the like.
And S102, responding to the advertisement site location allowance scheduling request within a preset time length before the starting time of the preset time period, and determining the advertisement site location corresponding to the advertisement site location allowance scheduling request.
In the step S102, the preset time duration should be as short as possible to reduce the probability that the margin withdrawal scheduling request is received after the advertisement spot location is determined and before the advertisement is published, so that the adaptive design may be performed according to the margin scheduling processing speed of the server, for example, 1 minute. Specifically, when the advertisement site margin scheduling request corresponds to an advertisement delivery target time slot (that is, a closed time slot is referred to, when a product is sold, the closed time slot may be used as a sales basis, an advertiser may purchase one or more time slots of an advertisement machine, and one margin scheduling request corresponds to one time slot, and when the same advertiser purchases a plurality of time slots for the same advertisement, it is necessary to initiate corresponding advertisement site margin scheduling requests for different time slots, respectively), before responding to the advertisement site margin scheduling request, the method includes: and screening a request for preparing response according to the judgment result of whether the advertisement putting target time interval contains the preset time interval, so as to respond to the advertisement site location allowance scheduling request of the advertisement putting target time interval containing the preset time interval only and avoid unnecessary scheduling processing. For example, if the preset time period is 2020/5/3 days, the advertisement target time period of a certain advertisement site margin scheduling request is 2020/5/2-2020/5/8, and the advertisement site margin scheduling request is responded; and if the advertising target time interval of the other advertisement site allowance scheduling request is 2020/5/5-2020/5/8, no response is made. In addition, if the advertisement spot margin scheduling request is withdrawn and deleted before responding, the advertisement spot margin scheduling request does not respond.
And S103, generating a new margin scheduling scheme according to the advertisement point position corresponding to the advertisement positioning margin scheduling request and the initial margin scheduling scheme.
In step S103, through the updating process of the scheme, the new margin scheduling scheme may include both the determined advertisement spots corresponding to the previous advertisement spot margin scheduling request and the advertisement spots corresponding to the advertisement positioning margin scheduling request, so that the corresponding information on the publication may be sent to the advertisement player at the corresponding advertisement spots in real time based on the new margin scheduling scheme, thereby achieving the purpose of advertisement delivery.
Therefore, by the margin scheduling method described in the foregoing steps S101 to S103, only before the starting time of the preset time period, a centralized margin scheduling process responding to the newly received margin scheduling request can be performed once to obtain the latest margin scheduling scheme before the publication, so that the server does not need to respond immediately after receiving a margin scheduling request, and further, in response to the situation that the margin scheduling request is sent first and then withdrawn, the change of the margin scheduling plan and the calculation of redundant data can be reduced, the orderly performance of the margin scheduling is ensured, the data processing resource of the server is saved, and the operating cost of the server is reduced.
In this embodiment, on the basis of the first aspect, a first possible design is further specifically proposed for deriving the publication table before the starting time of the preset time period, that is, while generating a new margin scheduling scheme, the method further includes: and deriving a publishing table for confirming the final publishing advertisement site according to the new allowance scheduling scheme. Because there is the time difference after the advertisement point location allowance scheduling is finished to the actual periodical, and some point locations may occur in the time difference and may be unavailable due to some reasons, the actual point locations to the periodical can be confirmed by exporting the periodical table, which is beneficial to the completion of advertisement putting, and meanwhile, because the last periodical table which is finally confirmed once is exported only before the last periodical (namely before the starting time of the preset time period) and is not exported frequently, the data processing resources of the server can be further saved, the validity of exporting the last periodical table is ensured, and the workload of the last periodical confirmation is reduced.
In this embodiment, on the basis of the first aspect or the possible design one, a possible design two for responding to a plurality of margin scheduling requests is further specifically provided, that is, when there are a plurality of advertisement spot margin scheduling requests, the advertisement spot margin scheduling request is responded, and an advertisement spot corresponding to the advertisement positioning margin scheduling request is determined, including but not limited to the following steps S1021 to S1022.
And S1021, determining the priority of each advertisement site margin scheduling request in the plurality of advertisement site margin scheduling requests.
S1022, according to the priority of each advertisement site allowance scheduling request, the advertisement site corresponding to the advertisement positioning allowance scheduling request is determined.
In the step S1022, specifically, the advertisement spots corresponding to the advertisement spot allowance scheduling requests are sequentially determined according to the priority ranking.
Therefore, by the second possible design described in the foregoing steps S1021 to S1022, advertisement spots corresponding to each advertisement spot location margin scheduling request can be sequentially determined according to the priority ranking of the advertisement spot location margin scheduling requests, so as to obtain a response processing result, and further ensure the orderly proceeding of margin scheduling.
Based on the second possible design, the present embodiment further specifically proposes a third possible design for determining a priority, that is, determining the priority of each of the multiple advertisement site location margin scheduling requests, including but not limited to the following steps S1021 a-S1021 b.
S1021a, acquiring a receiving time stamp of each advertisement positioning allowance scheduling request and a designated priority corresponding to each advertisement positioning allowance scheduling request.
In the step S1021a, the receiving timestamp is automatically recorded and saved when the corresponding advertisement positioning margin scheduling request is received. The assigned priority is assigned by the margin scheduling request terminal when creating the request, and as shown in fig. 2, the assigned priority can be, but is not limited to, divided into three forms, i.e., a high level form, a medium level form, and a low level form. In addition, the assigned priority may be classified into three levels, i.e., a first level, a second level, and a third level (where the first level is the highest in rank and the third level is the lowest in rank), or may be classified into five levels, i.e., a 1A level, a 2A level, a 3A level, a 4A level, and a 5A level (where the 5A level is the highest in rank and the 1A level is the lowest in rank), and so on.
S1021b, determining the priority of each advertisement positioning allowance scheduling request according to the first-to-last sequence of the receiving time stamps and the high-to-low sequence of the designated priority.
In step S1021b, requests with different assigned priorities are prioritized according to the order of the assigned priorities from high to low, the higher the assigned priority is, the earlier the requests are ranked, and a plurality of requests with the same assigned priority are prioritized according to the order of the receiving timestamps from first to last, the earlier the receiving timestamp is, the earlier the requests are ranked. For example, for request a, request B, request C, request D and request E, if their assigned priorities are low, high, medium and high, respectively, and their receiving timestamps are 10 point, 12 point, 14 point, 15 point and 18 point, respectively, the priority order may be: request B, request E, request C, request D, and request A.
Therefore, through the third possible design described in the foregoing steps S1021 a-S1021 b, the scheduling requests of each margin can be comprehensively ordered from two dimensions of request time and assigned priority, and the rationality of determining advertisement spots one by one in the following process is guaranteed. In addition, a plurality of advertisement site margin scheduling requests may also be transmitted to the advertisement facilitator terminal (that is, a terminal device held by the advertisement facilitator may include, but is not limited to, an electronic device such as a smart phone, a tablet computer, and/or a desktop computer, which may also be used as the margin scheduling request terminal), and the advertisement facilitator determines the priority ranking of each advertisement site margin scheduling request one by one.
Based on the second possible design, the present embodiment further specifically proposes a fourth possible design for determining an advertisement spot, that is, determining an advertisement spot corresponding to the advertisement positioning margin scheduling request, including but not limited to the following steps S1022a to S1022d.
S1022a, obtaining the single playing time length of the advertisement, the advertisement putting target area and the advertisement site target quantity corresponding to each advertisement site margin scheduling request.
In the step S1022a, the advertisement delivery target area may be a city unit, such as a metropolis; the target quantity of the advertisement spots can be a specific number or an unlimited number.
S1022b, taking all the advertisement spots of which the advertisement playing allowance time length is greater than or equal to the advertisement single playing time length and which belong to the advertisement putting target area as available advertisement spots.
In S1022b, the advertisement playing margin duration is the remaining playing amount of the corresponding advertisement player, and only when the advertisement playing margin duration is greater than or equal to the advertisement single playing duration of a certain advertisement, the margin corresponding to the point location is allowed to be scheduled to the advertisement, otherwise, there is a margin shortage problem.
S1022c, according to the target quantity of the advertisement site, selecting all or part of the available advertisement site as the determined advertisement site corresponding to each advertisement site margin scheduling request.
In the step S1022c, specifically, if the target number of the advertisement spots is smaller than the number of the available advertisement spots, randomly selecting a part of the available advertisement spots, the number of which is equal to the target number of the advertisement spots, as the determined advertisement spots corresponding to the each advertisement spot allowance scheduling request; and if the target number of the advertisement spots is greater than or equal to the number of the available advertisement spots, or the indicated number of the target number of the advertisement spots is not limited, selecting all the available advertisement spots as the determined advertisement spots corresponding to the margin scheduling request of each advertisement spot.
S1022d, subtracting the single playing time length of the advertisement from the remaining playing time length of the advertisement with the determined advertisement point position.
In the step S1022d, for example, if the determined advertisement playing margin duration of a certain advertisement spot is 40 seconds and the advertisement single playing duration is 15 seconds, the advertisement playing margin duration of the certain advertisement spot is updated to 25 seconds, so as to determine whether the advertisement is available or not according to the step S1022b for the next margin scheduling request.
Therefore, by the fourth possible design described in the foregoing steps S1022a to S1022d, on the premise that the allowance of the advertisement spots complies with the upper limit rule of the playing amount, the scheduling request of the allowance with the high priority can be preferentially responded, and the orderly progress of the allowance scheduling is further ensured.
In this embodiment, on the basis of the first aspect or the possible design one, a fifth possible design for deleting the margin scheduling request and releasing the scheduled advertisement spots is further specifically proposed, that is, the method further includes, but is not limited to, the following steps S201 to S203.
S201, receiving a residual scheduling request deleting instruction.
In the step S201, the scheduling request deletion instruction may be, but is not limited to, generated and transmitted by the scheduling request terminal to withdraw or delete the designated advertisement spot scheduling request.
And S202, deleting the advertisement site margin scheduling request specified in the margin scheduling request deleting instruction.
In the step S202, specifically, the specified advertisement site margin scheduling request is deleted from the request library, so that it is ensured that the margin scheduling request is not responded again in the subsequent centralized response.
S203, aiming at the advertisement site which corresponds to the specified advertisement site margin scheduling request and is contained in the initial margin scheduling scheme or the new margin scheduling scheme, adding the corresponding advertisement playing margin duration to the advertisement single playing duration corresponding to the specified advertisement site margin scheduling request.
In the step S203, for example, if the determined advertisement playing allowance duration of a certain advertisement spot is 40 seconds, and the advertisement single playing duration is 15 seconds, the advertisement playing allowance duration of the certain advertisement spot is updated to 55 seconds, so as to achieve the purpose of releasing the scheduled advertisement spot. In addition, if the corresponding advertisement site has not been determined for the specified advertisement site margin scheduling request, step S203 need not be executed.
Therefore, through the fifth possible design described in the foregoing steps S201 to S203, the margin scheduling request terminal can delete the previously initiated margin scheduling request at any time, and release the scheduled advertisement spots in time, thereby further ensuring the orderly implementation of the margin scheduling. In addition, if the margin scheduling request deleting instruction is received after the advertisement is delivered, advertisement site information corresponding to the specified advertisement site margin scheduling request and included in the initial margin scheduling scheme or the new margin scheduling scheme needs to be sent to a corresponding advertisement player so as to terminate the delivery of the corresponding advertisement in time.
In this embodiment, on the basis of the first aspect or the possible design one, a sixth possible design for canceling the margin scheduling scheme and releasing the scheduled advertisement spots is further specifically proposed, that is, the method further includes, but is not limited to, the following steps S301 to S302.
S301, receiving a margin scheduling area cancelling instruction.
In the step S301, the margin scheduling area canceling instruction may be, but is not limited to, generated and transmitted by the terminal of the advertising service provider, so as to cancel the margin scheduling scheme of the designated city area, thereby facilitating the re-creation of a new margin scheduling scheme.
S302, aiming at the advertisement point position which belongs to the specified margin scheduling cancellation area in the margin scheduling area cancellation instruction and is contained in the initial margin scheduling scheme or the new margin scheduling scheme, the corresponding advertisement playing margin duration is recovered to be the preset maximum advertisement playing margin duration.
In the step S302, the maximum advertisement playing allowance duration is an initially set playing amount, for example, 180 seconds, and if the advertisement playing allowance duration of a certain advertisement spot location is 40 seconds, the advertisement playing allowance duration of the certain advertisement spot location is updated to 180 seconds, so as to achieve the purpose of completely releasing the scheduled advertisement spot location.
Therefore, through the possible design six described in the foregoing steps S301 to S302, the margin scheduling scheme of the designated urban area can be cancelled, and the scheduled advertisement spots are completely released, thereby facilitating the re-creation of a new margin scheduling scheme. In addition, after receiving the margin scheduling area canceling instruction, the margin scheduling request in the request library is not generally deleted, and if the margin scheduling area canceling instruction is received after the advertisement is delivered, the advertisement point position which belongs to the designated margin scheduling canceling area in the margin scheduling area canceling instruction and is contained in the initial margin scheduling scheme or the new margin scheduling scheme is required to send advertisement delivery information to the corresponding advertisement player so as to terminate the delivery of the corresponding advertisement in time.
As shown in fig. 3, a second aspect of this embodiment provides a virtual device for implementing the method for scheduling headroom in any one of the first aspect or the first aspect, where the virtual device includes a request receiving unit, a request responding unit, and a scheme updating unit, which are sequentially connected in a communication manner;
the request receiving unit is used for receiving the advertisement site margin scheduling request after an initial margin scheduling scheme in a preset time period is established;
the request responding unit is used for responding to the advertisement site location allowance scheduling request within a preset time length before the starting time of the preset time period and determining the advertisement site location corresponding to the advertisement site location allowance scheduling request;
and the scheme updating unit is used for generating a new margin scheduling scheme according to the advertisement point position corresponding to the advertisement positioning margin scheduling request and the initial margin scheduling scheme.
In one possible design, the scheme updating unit is further configured to derive a publishing table for confirming a final publishing advertisement site according to a new margin scheduling scheme while generating the new margin scheduling scheme.
In a possible design, when there are a plurality of the advertisement site location margin scheduling requests, the request response unit includes a request priority determining subunit and an advertisement site location determining subunit that are communicatively connected;
the request priority determining subunit is configured to determine a priority of each advertisement site location margin scheduling request in the multiple advertisement site location margin scheduling requests;
and the advertisement site location determining subunit is configured to determine, according to the priority of each advertisement site location margin scheduling request, an advertisement site location corresponding to the advertisement positioning margin scheduling request.
In one possible design, the request priority determination sub-unit includes a first acquiring grandchild unit and a priority ordering grandchild unit which are connected in communication;
the first obtaining unit is configured to obtain a receiving timestamp of each advertisement positioning margin scheduling request and a designated priority corresponding to each advertisement positioning margin scheduling request;
and the priority ordering grandchild unit is used for determining the priority of each advertisement positioning allowance scheduling request according to the first-to-last sequence of the receiving timestamps and the high-to-low sequence of the assigned priorities.
In one possible design, the advertisement site location determining child unit comprises a second obtaining grandchild unit, an available site location determining grandchild unit, an advertisement site selection grandchild unit and a site location margin updating grandchild unit which are sequentially in communication connection;
the second obtaining unit is configured to obtain a single advertisement playing time length, an advertisement delivery target area and an advertisement site target number corresponding to each advertisement site margin scheduling request;
the available point location determining unit is used for taking all the advertisement point locations which have the advertisement playing allowance time length larger than or equal to the advertisement single playing time length and belong to the advertisement putting target area as available advertisement point locations;
the advertisement site selection sun unit is used for selecting all or part of the available advertisement sites as determined advertisement sites corresponding to the advertisement site margin scheduling requests according to the advertisement site target quantity;
and the point location allowance updating grandchild unit is used for subtracting the single advertisement playing time length from the advertisement playing allowance time length for determining the advertisement point location.
In one possible design, the system further comprises a first receiving unit, a request deleting unit and a first bit releasing unit which are sequentially connected in a communication manner;
the first receiving unit is configured to receive a margin scheduling request deleting instruction;
the request deleting unit is used for deleting the advertisement site margin scheduling request specified in the margin scheduling request deleting instruction;
the first point release unit is configured to add, to the advertisement point corresponding to the specified advertisement point location margin scheduling request and included in the initial margin scheduling scheme or the new margin scheduling scheme, the corresponding advertisement playing margin duration plus the advertisement single playing duration corresponding to the specified advertisement point location margin scheduling request.
In one possible design, the point location release unit further comprises a second receiving unit and a second point location release unit which are connected in communication;
the second receiving unit is configured to receive a margin scheduling area cancelling instruction;
the second point location releasing unit is configured to, for an advertisement point location that belongs to a specified margin scheduling cancellation area in the margin scheduling area cancellation instruction and is included in the initial margin scheduling scheme or the new margin scheduling scheme, restore the corresponding advertisement playing margin duration to a preset maximum advertisement playing margin duration.
For a working process, working details, and technical effects of the foregoing apparatus provided in the second aspect of this embodiment, reference may be made to the first aspect or any one of the possible design margin scheduling methods in the first aspect, which is not described herein again.
As shown in fig. 4, a third aspect of this embodiment provides a computer device for executing any one of the first aspect or the possible designs of the margin scheduling method in the first aspect, including a memory, a processor, and a transceiver, which are communicatively connected in sequence, where the memory is used for storing a computer program, the transceiver is used for transceiving a message, and the processor is used for reading the computer program to execute the margin scheduling method in any one of the first aspect or the possible designs of the first aspect. For example, the Memory may include, but is not limited to, a Random-Access Memory (RAM), a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a First-in First-out (FIFO) Memory, and/or a First-in Last-out (FILO) Memory, and the like; the processor may not be limited to a microprocessor of a model employing the STM32F105 family; the transceiver may be, but is not limited to, a WiFi (wireless fidelity) wireless transceiver, a bluetooth wireless transceiver, a GPRS (General Packet Radio Service) wireless transceiver, and/or a ZigBee (ZigBee protocol, low power local area network protocol based on ieee802.15.4 standard) wireless transceiver, etc. In addition, the computer device may also include, but is not limited to, a power module, a display screen, and other necessary components.
For the working process, working details, and technical effects of the foregoing computer device provided in the third aspect of this embodiment, reference may be made to the first aspect or any one of the possible design margin scheduling methods in the first aspect, which is not described herein again.
A fourth aspect of this embodiment provides a computer-readable storage medium storing instructions that include any one of the first aspect or any one of the possible designs of the margin scheduling method of the first aspect, and that is, the computer-readable storage medium has instructions stored thereon, and when the instructions are executed on a computer, the computer performs the margin scheduling method as described in any one of the first aspect or any one of the possible designs of the first aspect. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
For a working process, working details, and technical effects of the foregoing computer-readable storage medium provided in the fourth aspect of this embodiment, reference may be made to the first aspect or any one of the possible design margin scheduling methods in the first aspect, which is not described herein again.
A fifth aspect of the present embodiment provides a computer program product comprising instructions, which when executed on a computer, cause the computer to perform the headroom scheduling method according to the first aspect or any one of the possible designs of the first aspect. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable devices.
The embodiments described above are merely illustrative, and may or may not be physically separate, if referring to units illustrated as separate components; if reference is made to a component displayed as a unit, it may or may not be a physical unit, and may be located in one place or distributed over a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: modifications may be made to the embodiments described above, or equivalents may be substituted for some of the features described. And such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Finally, it should be noted that the present invention is not limited to the above alternative embodiments, and that various other forms of products can be obtained by anyone in light of the present invention. The above detailed description should not be taken as limiting the scope of the invention, which is defined in the claims, and which the description is intended to be interpreted accordingly.
Claims (10)
1. A method for scheduling margin of advertisement site location is characterized by comprising the following steps:
after an initial margin scheduling scheme in a preset time period is established, receiving an advertisement site margin scheduling request;
responding to the advertisement site location allowance scheduling request within a preset time length before the starting time of the preset time period, and determining an advertisement site location corresponding to the advertisement site location allowance scheduling request;
and generating a new margin scheduling scheme according to the advertisement point position corresponding to the advertisement positioning margin scheduling request and the initial margin scheduling scheme.
2. The method of claim 1, wherein while generating the new margin scheduling scheme, the method further comprises:
and deriving a publishing table for confirming the final publishing advertisement site according to the new allowance scheduling scheme.
3. The method of claim 1, wherein when there are a plurality of the advertisement spot margin scheduling requests, determining an advertisement spot corresponding to the advertisement positioning margin scheduling request in response to the advertisement spot margin scheduling request comprises:
determining the priority of each advertisement site margin scheduling request in the plurality of advertisement site margin scheduling requests;
and according to the priority of each advertisement site margin scheduling request, determining the advertisement site corresponding to the advertisement positioning margin scheduling request.
4. The method of claim 3, wherein determining a priority for each of a plurality of advertisement spot head margin scheduling requests comprises:
acquiring a receiving timestamp of each advertisement positioning allowance scheduling request and a designated priority corresponding to each advertisement positioning allowance scheduling request;
determining the priority of each advertisement positioning margin scheduling request according to the first-to-last sequence of the receiving timestamps and the high-to-low sequence of the designated priority.
5. The method of claim 3, wherein determining the advertisement spot location corresponding to the advertisement positioning margin scheduling request comprises:
acquiring the single playing time length of the advertisement, an advertisement putting target area and the advertisement site target quantity corresponding to each advertisement site margin scheduling request;
taking all advertisement spots which have the advertisement playing allowance time length larger than or equal to the single advertisement playing time length and belong to the advertisement putting target area as available advertisement spots;
according to the target quantity of the advertisement spots, selecting all or part of the available advertisement spots as determined advertisement spots corresponding to the margin scheduling request of each advertisement spot;
and subtracting the single playing time length of the advertisement from the advertisement playing allowance time length with the determined advertisement point position.
6. The method of claim 1, wherein the method further comprises:
receiving a margin scheduling request deleting instruction;
deleting the advertisement point margin scheduling request specified in the margin scheduling request deleting instruction;
and aiming at the advertisement spots which correspond to the specified advertisement spot margin scheduling request and are contained in the initial margin scheduling scheme or the new margin scheduling scheme, adding the corresponding advertisement playing margin duration to the advertisement single playing duration corresponding to the specified advertisement spot margin scheduling request.
7. The method of claim 1, wherein the method further comprises:
receiving a margin scheduling area cancelling instruction;
and aiming at the advertisement point position which belongs to the specified margin scheduling cancellation region in the margin scheduling region cancellation instruction and is contained in the initial margin scheduling scheme or the new margin scheduling scheme, restoring the corresponding advertisement playing margin duration to the preset maximum advertisement playing margin duration.
8. The device for scheduling the surplus of the advertisement site is characterized by comprising a request receiving unit, a request responding unit and a scheme updating unit which are sequentially in communication connection;
the request receiving unit is used for receiving the advertisement site margin scheduling request after an initial margin scheduling scheme in a preset time period is established;
the request responding unit is used for responding to the advertisement site location allowance scheduling request within a preset time length before the starting time of the preset time period and determining the advertisement site location corresponding to the advertisement site location allowance scheduling request;
and the scheme updating unit is used for generating a new margin scheduling scheme according to the advertisement point position corresponding to the advertisement positioning margin scheduling request and the initial margin scheduling scheme.
9. A computer device, comprising a memory, a processor and a transceiver, which are connected in communication in sequence, wherein the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the margin scheduling method according to any one of claims 1 to 7.
10. A computer-readable storage medium having stored thereon instructions for performing the method of headroom scheduling according to any of claims 1-7 when the instructions are run on a computer.
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