CN111598624A

CN111598624A - Front-back end separation multifunctional advertisement terminal

Info

Publication number: CN111598624A
Application number: CN202010438275.9A
Authority: CN
Inventors: 彭建才
Original assignee: Guangdong Yirun Network Technology Co ltd
Current assignee: Guangdong Yirun Network Technology Co ltd
Priority date: 2020-05-21
Filing date: 2020-05-21
Publication date: 2020-08-28

Abstract

The invention discloses a front-end and back-end separated multifunctional advertising terminal which comprises terminal equipment, central equipment, a server management end system, a mobile management end system and terminal client software. Has the advantages that: the invention is convenient for merchants to uniformly manage the terminal cluster, uniformly release contents, set the playing time interval and the playing plan, count the terminal customer data and judge the flow and the preference of users, thereby formulating more detailed product putting plan and research and development plan, saving the expenditure of renting stores and the training cost of personnel.

Description

Front-back end separation multifunctional advertisement terminal

Technical Field

The invention relates to the technical field of terminal equipment software, in particular to a front-end and back-end separated multifunctional advertisement terminal.

Background

At present, terminal information management and application software in the market only provides basic picture and video display functions and unified release and management of information contents.

The existing terminal information management system can only realize simple release of terminal picture and video information, but cannot realize man-machine interaction in the 5G era, such as face recognition and passenger flow volume analysis, same-screen interaction between a terminal and a mobile phone, and complete transaction between the terminal and the terminal, and reduces the shopping rapidness and accuracy of consumers.

Disclosure of Invention

The present invention is directed to solving the above problems and providing a front-end separated multifunctional advertising terminal.

The invention realizes the purpose through the following technical scheme:

a front-end and back-end separated multifunctional advertising terminal comprises terminal equipment, central equipment, a server management end system, a mobile management end system and terminal client software.

Furthermore, the central device comprises a cloud server, an object storage device, a database system and a system information module.

Furthermore, the terminal device comprises a computer module, a camera, a client database, a terminal information module, a VR comprehensive display module, an interface information module, a commodity information module, a VR scene information module and a timer module.

Furthermore, a firewall is arranged between the terminal system and the cloud server.

Furthermore, the advertising terminal integrates large-screen terminal equipment, a mobile terminal, VR panorama, commodity purchase, a video library, a picture library, advertising information, case information and timing tasks, integrates merchant entity store information, brand factory information, activity information and commodity information in a terminal equipment software comprehensive display mode, integrates enterprise information, commodity information, enterprise video and enterprise albums, product video and product albums and VR technology in a terminal machine for display and sale, promotes the development of sales service in a practical scene mode, and simultaneously gives consideration to the mobile terminal, consumers can obtain more commodity information, new product information and brand activity information through the terminal machine placed in the store, and can participate in various preferential activities through the terminal machine to obtain more benefits. The method comprises the following steps of processing, storing and operating through the following modules:

(1) a server management end system:

a system information module: the system information module is a basic edition block of the invention, an administrator can ensure that other edition blocks can be normally used and operated by establishing various parameters of the system information, simultaneously declares various attributes and functions of the system through the system information, and simultaneously carries out unified and standard management on all merchants, terminals and other forms of contents through the system information module. The following steps are required for establishing system information: step one, setting basic system information such as site name, record number, version number, time zone, forbidden IP, language, mail server and dictionary setting; step two, establishing a management standard of a merchant menu; step three, establishing an attachment information management standard; managing the VR panoramic case, and carrying out shelving up, shelving down and deleting operations on the VR panoramic case; managing the timing task, and closing and deleting the timing task; managing a video library, and performing auditing, off-shelf and deleting operations on videos; managing a picture library, and carrying out examination, off-shelf and deletion operations on the pictures; managing an advertisement library, and carrying out examination, off-shelf and deletion operations on the advertisements; and step nine, establishing a terminal library, and carrying out shelving up, shelving down, distribution and monitoring operation on the terminal.

Video and audio library module: the merchant can store the commonly used video and audio materials into the video and audio library. The method comprises the following specific steps: step one, a merchant establishes a video library classification; step two, the merchant uploads the video library materials, and the video files are not selected and classified; and step three, clicking to upload, and waiting for the upload to be completed. And fourthly, the administrator audits and deletes the audio and video material.

Graph library module: the merchant can store the commonly used picture materials into the picture library in a classified mode. The method comprises the following specific steps: step one, a merchant establishes graph library classification; step two, the merchant uploads the picture materials and selects classification for the picture materials; and step three, clicking to upload and waiting for the uploading to be completed. And fourthly, the administrator checks and deletes the image-text materials.

VR management module: the VR management module is a comprehensive core module of the system, and a merchant can establish new VR panoramic information through the VR management module; the following steps are required for establishing VR scene information: uploading a shot panoramic picture, analyzing and rendering the panoramic picture through a Krpano assembly to generate a panoramic picture library, reconstructing all scene data through a scene analyzer in a scene information module, reloading data and pictures, identifying and binding to finally generate a 3D VR live action effect, reading merchant data set in a merchant setting module in order to ensure mutual independence of the merchant data in the process, accurately filing the VR live action in a specified merchant, using a two-dimensional code technology Qrcode, generating a corresponding browsing two-dimensional code through a two-dimensional code technology, analyzing and processing the scene information module, and sending all generated data information to a VR comprehensive display module; initiating visual angle setting and editing, wherein in the current scene, a merchant needs to set fixed visual angle parameters such as the radial depth, the initial visual angle and other parameters through visual angle setting, and a scene information module is analyzed and processed and then sent to a VR comprehensive display module for presentation; initiating VR hot spot editing, wherein in a VR project, a merchant needs to edit the logic and parameters of scene skipping in a self-defined anchor point mode through a hot spot editing module in scene setting, and a scene information module is analyzed and processed and then sent to a VR comprehensive display module; initiating a commodity setting module, acquiring commodity parameters such as price, commodity name, commodity picture and commodity attribute in the Sotoba commodity library through a commodity interface, sending the commodity parameters to a scene information module, analyzing and processing the scene information module, sending the scene information module to a VR comprehensive display module, generating a complete commodity list for the commodities in a fixed scene, and sending the data of the commodity list to the VR comprehensive display module; initiating text editing, wherein all text editing parameters are also sent to a scene information module, and the scene information module analyzes and processes the text information and finally sends the text information to a VR comprehensive display module; initiating video editing, wherein all video editing parameters are also sent to a scene information module, and the scene information module analyzes and processes the video editing parameters and finally sends the video information to a VR comprehensive display module; initiating external call link editing, enabling the scene to be in butt joint with other third-party platforms and jumping, sending all parameters to a scene information module, analyzing and processing the scene information module, and finally sending video information to a VR comprehensive display module, and jumping to the third-party platforms such as Taobao, Jingdong and the like by the VR comprehensive display module in an external link anchor point mode; initiating a sand table editing module, generating scene map information through a sand table, analyzing and processing the scene information module, and finally sending the information to a VR comprehensive display module, wherein a more three-dimensional and visual experience can be provided for all VR scenes through a scene map mode; initiating a music setting module, wherein the set music information is processed by a scene information module music analyzer and is sent to a VR comprehensive display module, so that perfect audio-visual experience is brought to a user in user experience; and step ten, initiating basic setting, wherein the basic setting can set various switches of the VR scene, such as information of opening a scene, logo, commodity list, two-dimensional code, contact way, navigation, company introduction and the like, the scene information module can read the information in the basic setting, process the information and then send the processed information to the VR comprehensive display module, and various contents displayed in the VR display process can be defined by users.

The advertisement management module: the merchant can establish screen saver advertisements, timing advertisements and ticker advertisements through the module. The method comprises the following specific steps: step one, a merchant establishes advertisement information, inputs advertisement titles, start time, end time and play time types, and completes the establishment of timing advertisements in a play state; and step two, the terminal software reads the current screen saver advertisement information through the unified interface, and displays the advertisement information and the ticker advertisement information at regular time.

An activity management module: the merchant can establish activity information through the module. The method comprises the following specific steps: step one, a merchant sets activity basic information; step two, setting movable prizes; step three, the terminal software calls activity information through a unified interface and displays the activity information; and step four, the terminal software reports the data participating in the activity to the server.

A commodity management module: submitting a request for establishing commodity information, wherein the commodity information module mainly executes the following steps after receiving the request for establishing the commodity information: step one, commodity classification information is established, wherein the establishment of the commodity classification information needs to depend on user information to indicate affiliation, and the commodity information is sent to a VR comprehensive display module to be presented; secondly, commodity information is established, the commodity information needs to depend on commodity classification information and user information to ensure the exclusivity of the commodity information, the detailed information of the commodity is stored mainly through a Baidueditor rich text editor in the process of establishing the commodity information, the established commodity information is issued to a module for setting the commodity in VR panoramic information through a data interface, and meanwhile, a VR comprehensive display module achieves the display effect by directly reading data in a commodity information module; the interaction between the commodity information module and the VR information module also needs to depend on JqueryAjax technology and dynamic link library technology to realize the binding and the adding, and the technical realization mode also depends on the VR information module in the VR display process. Meanwhile, commodity information and a commodity list can be freely added into the interface information module, and user requirements are met in a diversified mode.

A team management module: the merchant can establish team information through the module. The method comprises the following specific steps: step one, adding team member basic information by a merchant; selecting an adept design style; step three, case information is correlated; and step four, the terminal calls the information of the team members through the unified interface and displays the information.

A case management module: the merchant can establish new case information through the module. The method comprises the following specific steps: firstly, a merchant sets a title and image-text content through a rich text browser; step two, publishing the image-text content; step three, correlating the product information related to the case; step four, correlating VR information related to the case; and step five, the terminal calls the case information through the unified interface and displays the case information.

A timing task module: the timing task module is a basic module of the invention, and the terminal can adopt a timing playing mode to play a specific program or advertisement in a specified time slot so as to adapt to market requirements. The method comprises the following specific steps: firstly, a merchant user establishes a timing task in the background and sets the playing time and duration of the timing task; setting the playing types as video and poster; step three, setting a playing path; and fourthly, the terminal software reads the timing task information through the unified interface module, and plays the task to play the timing task according to the playing time of the timing task. And step five, closing the timing task by the administrator.

A terminal information module: the terminal information module is the basic module of the invention, and each terminal has independent identity information. The method comprises the following specific steps: step one, a super administrator adds a terminal to generate an independent terminal number; and step two, monitoring the CPU, the memory and the online state of the terminal.

An authorization information module: the authorization information module is a basic module of the invention, and each terminal is ensured to be unique through the authentication mode. The method comprises the following specific steps: step one, a super manager generates a unique number for each day terminal; and step two, the merchant user binds the terminal and generates a secret key for the bound terminal. And step three, the terminal software inputs the secret key to finish the binding to the merchant.

A user information module: the user information module mainly archives various user information of merchants, and the following steps are required for establishing the user information: establishing basic information such as account names, mails, nicknames and the like, and sending user information to a VR comprehensive display module for presentation; step two, establishing company file information of a merchant, wherein the company information comprises company name, company website, contact way, company Logo, two-dimensional code, company picture, company brief introduction, company address and other information, and sending the information to a VR comprehensive display module for presentation; the interface information plate, the commodity information plate, the VR scene information plate, the VR comprehensive display plate and other plates all need the user information plate to provide merchant information data so as to keep the independence of the data and identify the attribution of the data; the user information block adopts a dynamic link library technology, and the link program does not copy the target code of the function contained in the dynamic link library to the running file, but simply records the position information of the function. With this information, the program can find the target code of the function when executing. Because true connections are only obtained at execution time, it is called dynamic connection. The information providing the location of the function in the dynamic link library is stored in a separate file, which is the IMPORT library (IMPORT LIB). The user information section provides user information support for other sections through the technology of a dynamic connection library.

Unifying the interface module: the unified interface module uses WebSocket to communicate with interfaces of other platforms, and the specific steps are as follows: step one, in a VR moving and selling module of a terminal client, a commodity interface in a universal interface is called to communicate with a Shandong Pont mall, commodity information in the Shandong Pont is read, commodity information and commodity list information are generated through an analyzer of a commodity information module and are issued to the VR moving and selling module, and a user can directly purchase any commodity in the Shandong Pont mall in the VR moving and selling module through the mode; step two, in a timing task module of the terminal, a timing task interface in the universal interface is called to communicate with a server side, the playing information of the timing task is read, and animation and posters are played at fixed time; step three, in a terminal human body analysis module, collecting people flow information and reporting people flow data by calling a human body analysis interface in a universal interface; step four, in the small game module, reporting activity participation data and winning data by calling an activity interface in the universal interface; and step five, in the terminal authentication process, the identification and authority authentication of the terminal are realized by calling the authentication interface in the universal interface.

(2) A mobile management terminal system:

a basic setting module: the merchant can change the starting picture and style of the terminal through the setting module. The method comprises the following specific steps: step one, a merchant selects a starting-up picture, clicks and saves the starting-up picture; and step two, selecting a new interface style by the merchant, clicking and storing, and automatically refreshing the style by the system.

A data management module: the data management module is mainly used for checking the passenger flow of the terminal equipment and the browsing data of the client. The method comprises the following specific steps: step one, a merchant enters a data management module, selects passenger flow statistics and checks current passenger flow data; step two, the merchant uses a screening function to screen the passenger flow volume condition in a specified time period; thirdly, the merchant screens the passenger flow condition of the appointed terminal machine by using a screening function; step four, the merchant selects the customer browsing data statistics and checks the current customer browsing data; step five, screening the client browsing data in the specified time period by using a screening function by a merchant; and step six, screening the client browsing data of the appointed terminal by the merchant by using a screening function.

A task playing module: the playing task module is used for setting the playing content on the current terminal machine, and the terminal machine ensures data synchronization through a uniform interface. The method comprises the following specific steps: step one, a merchant selects multimedia information to be played, clicks to play, and a terminal receives an instruction and then plays a specified program; step two, the merchant selects carousel poster information to be played, clicks the carousel poster information to be played, and the terminal plays the appointed carousel poster information after receiving the instruction; thirdly, the merchant selects the image-text information to be played, clicks to play, and the terminal plays the specified image-text information after receiving the instruction; step four, the merchant selects the ticker advertisement information to be played, clicks to play, and the terminal receives the instruction and plays the appointed ticker advertisement; and step five, selecting the program by the merchant, selecting the time for playing at regular time, and starting to play the appointed program at the appointed time after the terminal receives the instruction.

The menu management module: the menu management module is used for setting whether the menu of the terminal is displayed or encrypted, and the terminal ensures data synchronization through a uniform interface. The method comprises the following specific steps: step one, a merchant selects a menu to be encrypted, clicks and saves the menu; and step two, after the terminal receives the instruction, changing the menu state, refreshing the interface and finishing the menu encryption setting. And step three, the customer clicks a menu on the interface and needs to input a specified password.

(3) A terminal management system:

VR moves round pin module: the VR moving pin module is used for displaying a designed VR effect picture processed by picture cutting, collects data information collected by the user information module, the commodity information module, the terminal information module and the VR scene information module through the unified interface module, intelligently judges the type of the adaptive current hardware equipment, coordinates and links each hardware module of the current equipment, and finally displays the interface effect and the corresponding function in front of a user for browsing and operating by the user.

The timing playing module: the timing playing module is used for displaying the set timing programs including multimedia videos, pictures, posters and announcement contents at regular time. The timing playing obtains the current played task through the unified interface, and the played task is cached in a database of the client, so that the set timing task information can be played even if the current terminal equipment is in an off-line state.

The commodity exhibition and marketing module: the commodity exhibition and sale module is used for exhibiting commodity information set by the management terminal, and a client can browse commodities on a large screen through the terminal to obtain different browsing experiences. Meanwhile, the two-dimensional code can be used for scanning the commodities and placing orders at the mobile phone end, and the terminal plays a role in drainage. The commodity exhibition and sale module acquires the commodity information, and the commodity data of the management end is acquired through the unified interface.

A customer case module: the client case module is used for displaying the client case information set by the management terminal, and a client can browse the client cases through a terminal on a large screen to acquire more information and improve the credibility of brands and the perception of the clients. The customer case module acquires the case information by acquiring the customer case data of the management terminal through the unified interface.

A new product special area module: the new product area is used for displaying the latest commodity information launched by the merchant and can be presented in a mode of image-text themes. Many terminal equipment propagate simultaneously, can reach outstanding drainage effect, strengthen customer's memory, support simultaneously to use the two-dimensional code to go to look over new product information to the cell-phone end. The new product area module acquires new product information and acquires latest product information through a unified interface.

An electronic book module: the e-book module supports the experience of browsing books, browsing any pictures or graphic and text information. The picture information used by the electronic book is derived from a picture library of a management terminal. The electronic book module acquires the picture information of the management terminal picture library through the uniform interface, and can cache the current picture information to the local database, so that the electronic book can be normally browsed even under the condition of no network.

The human body analysis module: the human body analysis module can accurately identify the relevant information of the human body in the image, count the number and the flow trend of the human body in the image, count the number of people by taking the head and the shoulders as main identification targets, do not need to face and irradiate the whole body, and adapt to dense crowd and various entrance and exit scenes. The human body analysis module reports the obtained statistical data to the server management terminal, the reporting process is realized through a unified interface, and the mobile terminal also obtains corresponding human body analysis data through the unified interface.

The video display module: the video display module is used for supporting the simultaneous playing of the same video on the multi-terminal equipment, and brings more shocking audio-visual enjoyment to consumers. The video display module acquires the multimedia information of the management terminal through the uniform interface, can cache the current video information to the local, and can normally play the video even under the condition of no network.

A designer module: the designer module is used for supporting professional qualities of a display team on the large-screen terminal device, and the public confidence and the good sensitivity are improved. The designer module acquires the information of the designer at the management end through the unified interface, and meanwhile, the designer can be associated with the case and the commodity, so that a better drainage effect is achieved.

A preferential special area module: the special preferential area module is used for supporting the display of discounted sales promotion commodities on the large-screen terminal equipment. The special preference area module acquires the special preference product information configured by the management terminal through the uniform interface, meanwhile, the two-dimensional code is used for checking the product information to the mobile phone terminal, and the special preference area module acquires the latest product preference information through the uniform interface.

A topic module: the thematic module is used for supporting the large-screen terminal equipment to play a specific thematic poster and supporting rolling carousel. The thematic module acquires thematic poster information through a uniform interface. The timer module can acquire poster information and realize the function of playing thematic regularly by combining timing tasks.

A system setting module: the system setting module is mainly used for archiving decoration information of a merchant, the merchant can change the display layout and effect of the terminal through the module, and the system setting needs to perform the following steps: step one, interface navigation information is established, a user can set navigation layouts of a home page and other interfaces of the terminal in a user-defined mode, and interface menus can be hidden or opened, so that interfaces and functions of different styles can be displayed during display. Managing the face recognition and human body analysis functions, enabling a user to start the face recognition function of the terminal, enabling a consumer to participate in face value scoring activities related to face recognition, and closing a face value scoring mini game if the face recognition function is closed; the user can start the human body analysis function, and after the human body analysis function is started, the terminal automatically tracks the people passing by the terminal, and the people flow in a certain period of time is counted. And step three, updating system offline and offline data, enabling a merchant to start the offline function of the terminal, and ensuring that the software can normally run under the condition of no network after the offline data is updated. And step four, managing the secret key, and replacing the merchant by the terminal machine, wherein the secret key needs to be reset. And step five, restarting the system, and enabling the merchant to restart the refreshing system through the system to release the cache.

A training room module: the training room module mainly archives the training video information of brand merchants, and reduces the cost of brand merchants on business trips and training personnel.

The training room module acquires multimedia training video information through the uniform interface, and colleagues can cache the current video information to the local, so that training can be normally performed even under the condition of no network.

A mini-game module: the mini-game module is used for displaying mini-games set by the management terminal, the interest of the terminal equipment can be improved by the mini-game module, the participation degree of a consumer to a brand is improved, the popularity of the brand is improved, and the order deal is helped. Meanwhile, information of the client participating in the activity is reported to the server management end, so that convenience is provided for better serving of the client.

Enterprise head bar module: the enterprise headline module is used for displaying the latest information and dynamics of the brand enterprise, so that distributors and consumers can be better familiar with and understand the development and dynamics of the enterprise and reform the credibility and the sensibility of the enterprise. And the enterprise headline module acquires data of news information of the management terminal through the uniform interface and preferentially displays the data.

The invention has the beneficial effects that:

the invention is convenient for merchants to uniformly manage the terminal cluster, uniformly release contents, set the playing time interval and the playing plan, count the terminal customer data and judge the flow and the preference of users, thereby formulating more detailed product putting plan and research and development plan, saving the expenditure of renting stores and the training cost of personnel.

Drawings

Fig. 1 is a schematic diagram of a scheme of a front-end and back-end separated multifunctional advertisement terminal according to the present invention.

Detailed Description

Preferably, the central device includes a cloud server, an object storage device, a database system, and a system information module.

Preferably, the terminal device comprises a computer module, a camera, a client database, a terminal information module, a VR integrated display module, an interface information module, a commodity information module, a VR scene information module, and a timer module.

Preferably, a firewall is arranged between the terminal system and the cloud server.

Preferably, the advertising terminal integrates large-screen terminal equipment, a mobile terminal, VR panorama, commodity purchase, a video library, a picture library, advertising information, case information and timing tasks, integrates merchant entity store information, brand factory information, activity information and commodity information in a terminal equipment software comprehensive display mode, integrates enterprise information, commodity information, enterprise videos, enterprise albums, product videos, product albums and VR technologies in a terminal machine for display and sale, promotes the development of sales business in an actual scene mode, and simultaneously gives consideration to the mobile terminal, consumers can obtain more commodity information, new product information and brand activity information through the terminal machine placed in a store, and can participate in various preferential activities through the terminal machine to obtain more benefits. The method comprises the following steps of processing, storing and operating through the following modules:

(1) a server management end system:

(2) A mobile management terminal system:

(3) A terminal management system:

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims

1. The utility model provides a multi-functional advertising terminal of front and back end separation which characterized in that: the advertisement terminal comprises terminal equipment, central equipment, a server management end system, a mobile management end system and terminal client software.

2. The multi-functional advertising terminal with separated front and back ends according to claim 1, wherein: the central equipment comprises a cloud server, object storage equipment, a database system and a system information module.

3. The multi-functional advertising terminal with separated front and back ends according to claim 1, wherein: the terminal equipment comprises a computer module, a camera, a client database, a terminal information module, a VR comprehensive display module, an interface information module, a commodity information module, a VR scene information module and a timer module.

4. The multi-functional advertising terminal with separated front and back ends according to claim 1, wherein: and a firewall is arranged between the terminal system and the cloud server.

5. The multi-functional advertising terminal with separated front and back ends according to claim 1, wherein: the advertising terminal integrates large-screen terminal equipment, a mobile terminal, VR panorama, commodity purchase, a video library, a picture library, advertising information, case information and timing tasks, integrates merchant entity store information and brand factory information and activity information in a terminal equipment software comprehensive display mode, integrates enterprise information, commodity information, enterprise videos and enterprise albums, product videos and product albums, VR technology and displays and sells on a terminal machine, promotes the development of sales business in an actual scene mode, and simultaneously gives consideration to the mobile terminal. The method comprises the following steps of processing, storing and operating through the following modules:

(1) a server management end system:

A commodity management module: submitting a request for establishing commodity information, wherein the commodity information module mainly executes the following steps after receiving the request for establishing the commodity information: step one, commodity classification information is established, wherein the establishment of the commodity classification information needs to depend on user information to indicate affiliation, and the commodity information is sent to a VR comprehensive display module to be presented; secondly, commodity information is established, the commodity information needs to depend on commodity classification information and user information to ensure the exclusivity of the commodity information, the detailed information of the commodity is stored mainly through a Baidueditor rich text editor in the process of establishing the commodity information, the established commodity information is issued to a module for setting the commodity in VR panoramic information through a data interface, and meanwhile, a VR comprehensive display module achieves the display effect by directly reading data in a commodity information module; the interaction between the commodity information module and the VR information module also needs to depend on Jquery Ajax technology and dynamic link library technology to realize the binding and the adding, and the technical realization mode also depends on the VR information module in the VR display process. Meanwhile, commodity information and a commodity list can be freely added into the interface information module, and user requirements are met in a diversified mode.

(2) A mobile management terminal system:

(3) A terminal management system: