CN111476644A - Shop management method, device and system - Google Patents

Shop management method, device and system Download PDF

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Publication number
CN111476644A
CN111476644A CN202010389823.3A CN202010389823A CN111476644A CN 111476644 A CN111476644 A CN 111476644A CN 202010389823 A CN202010389823 A CN 202010389823A CN 111476644 A CN111476644 A CN 111476644A
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Prior art keywords
online
shop
store
client
authorization
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高利丰
覃林
丁怡
包丽艳
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Suzhou Zhonglun Network Technology Co ltd
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Suzhou Zhonglun Network Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0613Third-party assisted
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing

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  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
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  • Strategic Management (AREA)
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  • General Business, Economics & Management (AREA)
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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application discloses a shop management method, device and system. The method comprises the steps of opening online shops corresponding to offline shops of merchants one by one after receiving an opening request for opening the online shops, wherein the opening request is a request initiated by the merchants; after receiving an authorization request, the authorization request is the authority of a merchant for operating an online mall client in a third-party platform and the authority of acquiring user data of the third-party platform, wherein the online mall comprises all online shops of the merchant; and synchronizing the operation number of the off-line shop to the on-line shop according to the authorization completion result. The online shop management system solves the problems that the existing online shop and offline shop management is complex and inconvenient to operate.

Description

Shop management method, device and system
Technical Field
The present application relates to the field of store management, and in particular, to a method, an apparatus, and a system for store management.
Background
In order to enable a merchant to conveniently manage off-line shops in a line mode, a shop management platform is provided, and a user can perform information management, sales management, inventory management, purchasing management, wholesale management and the like on commodities through the shop management platform. However, with the popular trend of online shopping, a large number of merchants open online stores at the same time. However, the information of the online shop and the offline shop is not intercommunicated, so that the merchants need to manage the online shop and the offline shop respectively, for example, need to add commodities for the second time, manage inventory for the second time, and the like, which is very inconvenient.
Disclosure of Invention
The application mainly aims to provide a shop management method to solve the problems of complex management and inconvenient operation of the existing on-line shop and off-line shop.
In order to achieve the above object, according to a first aspect of the present application, a method for store management is provided, which is applied to a store management server.
The shop management method comprises the following steps:
after receiving an opening request for opening the online stores, opening the online stores corresponding to offline stores of the merchants one by one, wherein the opening request is a request initiated by the merchants;
receiving an authorization request, wherein the authorization request is the authority of the online mall client initiated by the merchant to operate in the third-party platform and the authority of the online mall client to acquire the user data of the third-party platform, and the online mall comprises all online shops of the merchant;
and synchronizing the operation number of the off-line shop to the on-line shop according to an authorization completion result.
Optionally, the synchronizing the business data to the online shop includes:
and sending the operation data to the client so that the client synchronizes the operation data to the online shop.
Optionally, the method further includes:
acquiring the position information of the consumer sent by the client;
generating a recommendation list of online shops according to the position information of the consumer and the position information of all offline shops;
and sending the recommendation list to the client so that the client can screen and display the online stores according to the recommendation list and the requirements of the consumers.
Optionally, after the authorization page of the third-party platform is closed, the method further includes:
receiving configuration information of the online stores;
and sending the configuration information to the client side so that the client side can configure and display the online shop according to the configuration information.
Optionally, the operation data includes at least one of commodity description information, stock quantity, store member data, purchase data, and sales data.
Optionally, the method further includes:
performing data analysis according to the business data, the off-line shop and the on-line shop corresponding consumer behavior data to obtain a consumer portrait;
and carrying out accurate pushing on the commodity through the third party platform according to the consumer portrait.
Optionally, the configuration information includes: at least one of configuration of the commodities, setting of orders, configuration of message pushing, setting of shop pages, configuration of shop business states and time and commodity distribution setting.
In order to achieve the above object, according to a second aspect of the present application, there is provided a method of store management, which is applied to an online mall client.
The shop management method comprises the following steps:
receiving operation data sent by a shop management server, wherein the operation data is operation data of off-line shops managed by the shop management server;
and synchronizing the operation data to an online shop, wherein the online shop is a mapping shop of the offline shops, and one online shop corresponds to one offline shop.
Optionally, the client runs on a third-party platform, and the method further includes:
acquiring the position information of a consumer of a third-party platform;
sending the position information to the shop management service end so that the shop management service end can generate a recommendation list of online shops according to the position information and the position information of all offline shops;
receiving the recommendation list sent by the shop management server;
and screening and displaying the online shop according to the recommendation list and the requirements of the user.
Optionally, the method further includes:
receiving configuration information of the online shop sent by the shop management server;
and configuring and displaying the online shop according to the configuration information.
Optionally, the method further includes:
when receiving a ordering request, outputting a verification information input box, wherein the verification information is personal information of an ordering user;
after the personal information of the order placing user is obtained, comparing the personal information of the order placing consumer with the store member data in the operation data;
and if the order placing consumer is a member of the off-line shop, opening the authority of using the off-line shop member for the order placing consumer.
In order to achieve the above object, according to a third aspect of the present application, there is provided an apparatus for store management, the apparatus being located on a store management service side.
The shop management device according to the application comprises:
the system comprises an opening unit, a storage unit and a control unit, wherein the opening unit is used for opening online shops one-to-one corresponding to offline shops of merchants after receiving an opening request for opening the online shops, and the opening request is a request initiated by the merchants;
the authorization unit is used for receiving an authorization request, wherein the authorization request is the authority which is initiated by the merchant and enables the online mall client to operate in the third-party platform and the authority to acquire consumer data of the third-party platform, and the online mall comprises all online shops of the merchant;
and the synchronization unit is used for synchronizing the operation number of the off-line shop to the on-line shop according to the authorization completion result.
Optionally, the synchronization unit is configured to:
and sending the operation data to the client so that the client synchronizes the operation data to the online shop.
Optionally, the apparatus further comprises:
the acquisition unit is used for acquiring the position information of the consumer sent by the client;
the generating unit is used for generating a recommendation list of online shops according to the position information and the position information of all offline shops;
and the first sending unit is used for sending the recommendation list to the client so that the client can screen and display the online shop according to the recommendation list and the requirements of the consumers.
Optionally, the apparatus further comprises:
a receiving unit, configured to receive configuration information of the online store after an authorization page of the third-party platform is closed;
and the second sending unit is used for sending the configuration information to the client so that the client can configure and display the online shop according to the configuration information.
Optionally, the operation data includes at least one of commodity description information, stock quantity, store member data, purchase data, and sales data.
Optionally, the apparatus further comprises:
the analysis unit is used for carrying out data analysis according to the business data, the off-line stores and the on-line stores, and consumer behavior data corresponding to the off-line stores and the on-line stores to obtain consumer figures;
and the pushing unit is used for accurately pushing the commodity through the third-party platform according to the consumer portrait.
Optionally, the configuration information includes: at least one of configuration of the commodities, setting of orders, configuration of message pushing, setting of shop pages, configuration of shop business states and time and commodity distribution setting.
In order to achieve the above object, according to a fourth aspect of the present application, there is provided an apparatus for store management, which is located on an online mall client side,
the shop management device according to the application comprises:
the system comprises a first receiving unit, a second receiving unit and a control unit, wherein the first receiving unit is used for receiving operation data sent by a shop management server, and the operation data is operation data of off-line shops managed by the shop management server;
and the synchronization unit is used for synchronizing the operation data to an online shop, the online shop is a mapping shop of the offline shops, and one online shop corresponds to one offline shop.
Optionally, the client runs on a third-party platform, and the apparatus further includes:
the acquisition unit is used for acquiring the position information of the consumer of the third-party platform;
the sending unit is used for sending the position information to the shop management server so that the shop management server can generate a recommendation list of online shops according to the position information and the position information of all offline shops;
the second receiving unit is used for receiving the recommendation list sent by the shop management server;
and the screening unit is used for screening and displaying the online shops according to the recommendation list and the requirements of the consumers.
Optionally, the apparatus further comprises:
a third receiving unit, configured to receive configuration information of the online store sent by the store management server;
and the configuration unit is used for configuring and displaying the online shop according to the configuration information.
Optionally, the apparatus further comprises:
the output unit is used for outputting a verification information input box when receiving a ordering request, wherein the verification information is personal information of an ordering consumer;
the comparison unit is used for comparing the personal information of the order placing consumer with the store member data in the operation data after the personal information of the order placing consumer is obtained;
and the opening unit is used for opening the authority of using the off-line shop member for the order-placing consumer if the order-placing consumer is the member of the off-line shop.
In order to achieve the above object, according to a fifth aspect of the present application, there is provided a system for store management, the system comprising: store management server, online mall client:
the store management server is used for executing the store management method of any one of the first aspect;
the online mall client is configured to execute the store management method according to any one of the second aspects.
To achieve the above object, according to a sixth aspect of the present application, there is provided a non-transitory computer-readable storage medium characterized by storing computer instructions that cause the computer to execute the store management method of any one of the first or second aspects.
In the embodiment of the application, in the method, the device and the system for store management, after receiving an opening request for opening an online store, a store management server opens the online store corresponding to an offline store of a merchant one by one, wherein the opening request is a request initiated by the merchant; receiving an authorization request, wherein the authorization request is the authority of the online mall client to operate in the third-party platform of the store management server and the authority of acquiring consumer data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises all online stores of the merchants; and synchronizing the operation data of the shop management server to the online shop of the shop management server according to the authorization completion result. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:
FIG. 1 is a flow diagram of a method of store management according to one embodiment of the present application;
FIG. 2 is a flow diagram of a method of store management according to another embodiment of the present application;
FIG. 3 is a flow diagram of a method of store management according to yet another embodiment of the present application;
FIG. 4 is a block diagram of the components of an apparatus for store management according to one embodiment of the present application;
FIG. 5 is a block diagram of the components of an apparatus for store management according to another embodiment of the present application;
FIG. 6 is a block diagram of the components of an apparatus for store management according to yet another embodiment of the present application;
fig. 7 is a block diagram of a store management apparatus according to still another embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
According to an embodiment of the present application, there is provided a method for store management, the method is applied to a store management server, as shown in fig. 1, the method includes the following steps S101 to S104:
s101, after receiving an opening request for opening the online shop, opening the online shop corresponding to the offline shop of the merchant one by one.
The opening request is a request initiated by a merchant. The store management service end is a management background of the off-line store for merchant management, and the merchant realizes the management of the off-line store through a cash register terminal and an inventory management client which are manually input or communicated with the store management platform. The merchant can enter the management background through account login to manage the off-line shop. The online shop and the offline shop have a one-to-one mapping relationship, and the practical realization process of opening the online shop comprises the following steps: and (3) the merchant purchases the online shop from the application center of the shop management platform, and after the online shop is successfully purchased, the online shop can be established in the online mall. The online mall client runs in a third-party platform, and the store management server is a background for providing service and management for the online mall client.
And S102, after receiving the authorization request, jumping to an authorization page of a third-party platform.
The authorization request is the authority of the merchant for operating the online mall client in the third-party platform and the authority for acquiring the consumer data of the third-party platform, wherein the online mall comprises all online shops of the merchant. The online mall client is an applet running on a third party platform, which may be a WeChat platform or other platform capable of running applets.
The specific authorization page comprises an authorization two-dimensional code page and an authority selection page, after an authorization request is received, the authorization two-dimensional code page is displayed firstly, wherein the authorization two-dimensional code page comprises an authorization two-dimensional code, when a merchant scans the authorization two-dimensional code to verify the authority, the merchant jumps to the authority selection page, and the merchant selects the authority according to actual requirements. It should be noted that all the right options of the right selection page are agreed by the developer of the shop management service end with the third-party platform in advance. The authorized two-dimensional code is provided by a third party platform. The authorization is essentially realized by the process that the third-party platform authorizes the shop management service end, and the shop management service end authorizes the merchant to authorize the third-party platform to the merchant.
S103, after the merchant completes authorization according to the authorization flow provided by the authorization page, the authorization page of the third-party platform is closed.
The authorization process provided by the authorization page comprises the steps that after the merchant scans the authorization two-dimensional code to verify the authority, the merchant jumps to the authority selection page, the merchant selects the authority according to the actual requirement, and after the authority is selected, the merchant clicks to determine the authorization is completed. And after the authorization is finished, closing the authorization page of the third-party platform, and returning to the management background page corresponding to the shop management server.
And S104, synchronizing the operation data of the offline shop to the online shop.
The completion of the opening of the online shop and the authorization of the third-party platform are the basis for realizing the data intercommunication and unified management of the offline shop and the online shop.
After the steps S101 to S103 are completed, the store management server may synchronize the acquired operation data of the offline store with the online store through the data synchronization function. For example, the inventory of the online stores is reduced when each product is sold in the offline stores. And realizing the intercommunication of data on the offline of the cable. The operation data of the offline store includes commodity description information, stock quantity, store member data, purchase data, sales data, and the like. The commodity description information includes the name, kind, introduction, etc. of the commodity, and the store member data includes identification information, number, level, etc. of the member.
From the above description, it can be seen that, in the method for store management in the embodiment of the present application, after receiving an opening request for opening an online store, a store management server opens an online store corresponding to an offline store of a merchant one to one, where the opening request is a request initiated by the merchant; after receiving an authorization request, jumping to an authorization page of a third-party platform, wherein the authorization request is an authority for enabling an online mall client to run in the third-party platform of the store management server and an authority for acquiring user data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises online stores of all merchants; after the merchant of the shop management service end completes authorization according to an authorization flow provided by the authorization page of the shop management service end, closing the authorization page of the third-party platform of the shop management service end; acquiring the off-line business data of a shop at a shop management server; and synchronizing the shop management service end operation data to the online shop of the shop management service end. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
Further, the embodiment in fig. 1 described above is further refined and supplemented:
the step of synchronizing the operation number of the off-line shop to the on-line shop is to specifically send the operation data to the on-line mall client, and the on-line mall client synchronizes the operation data to the on-line shop after receiving the operation data.
When a consumer (a consumer of a store) enters an online mall on a third-party platform for shopping, when the consumer enters the online mall for the first time, an online mall client recommends an online store with a close distance for the consumer according to the position information of the consumer, so that the position information of the consumer is obtained, the obtained position information of the consumer is sent to a store management server, and the store management server generates a recommendation list of online stores according to the position information and the position information of all offline stores after obtaining the position information of the consumer; and sending the recommendation list to the client side so that the client side can screen and display the online shops according to the recommendation list and the requirements of consumers. The recommendation list is generated according to the distance between the offline shop corresponding to the online shop and the position of the consumer, one or more online shops closest to the online shop can be included in the recommendation list, and when the client displays the recommendation list, one or more online shops can be displayed for recommendation according to the requirements of the consumer. The customer's needs may be to show the nearest one store, show all online stores within 3KM, and so on. In addition, when the consumer enters the mall again, the displayed online shop selected before can be displayed by default, and the repeated selection process is omitted.
The synchronization of the online stores with the offline stores means that all the online stores can use all the operation data of the offline stores, but the specific online stores display contents, styles and the like are determined by the arrangement operation of the online stores by the merchant at the store management service. The method comprises the steps that a merchant inputs configuration information at a store management service end, and then the store management service end sends the configuration information to an online mall client, so that the online mall client configures and displays the display of the corresponding online store according to the configuration information. In the embodiment, the shop management server provides various configuration options and is simple and convenient to operate. The specific configuration information includes configuration of the goods, setting of orders, configuration of message pushing, setting of shop pages, configuration of shop business states and times, setting of goods distribution, and the like. The configuration of the commodities comprises selecting which commodities to put on or put off the shelves, modifying description information of the commodities, showing whether the commodities are displayed in a specific area (such as an area preferred by you) of an online shopping mall, and the like; the setting of the order comprises setting the reason for canceling the order, such as that the goods are sold out, the address cannot be delivered, the order is not clear, and the like; the message pushing configuration comprises adding bulletin flash words in an online shopping mall to carry out store-related message pushing and the like; the shop page setting comprises setting of a template for shop commodity display and the like; the commodity distribution setting comprises self-distribution setting and third-party distribution setting (merchant account authorization of a third-party distribution platform is required).
The shop management service end can uniformly manage the online shop and the offline shop, so that the shop management service end can acquire the business data of the shop and the consumer behavior data corresponding to the offline shop and the online shop, and then perform data analysis on all the data to obtain the consumer representation. The consumer portrait comprises personal information of the consumer, types of favorite commodities, time distribution of consumption and the like, so that the commodities can be accurately pushed according to the consumer portrait, and specifically, the commodities can be recommended through a third-party platform or an online shopping mall in a message pushing mode.
According to another embodiment of the present application, there is provided another store management method, as shown in fig. 2, applied to an online mall client, the method including:
s201, receiving operation data sent by the shop management server, wherein the operation data is operation data of off-line shops managed by the shop management server.
The implementation of the embodiment of the application is based on the fact that the on-line shop opening and the third-party platform authorization are completed by the shop management service side. The online mall client runs in a third-party platform, and the store management server is a background for providing service and management for the online mall client. The store management service end is a management background of the off-line store for merchant management, and the merchant realizes the management of the off-line store through a cash register terminal and an inventory management client which are manually input or communicated with the store management platform. The merchant can enter the management background through account login to manage the off-line shop. The online stores and the offline stores have a one-to-one mapping relationship. The process of the store management service end completing the opening of the online store and the authorization of the third party platform can refer to the relevant description in steps S101 to S103 in fig. 1, and is not described herein again.
The operation data of the offline store includes commodity description information, stock quantity, store member data, purchase data, sales data, and the like. The commodity description information includes the name, kind, introduction, etc. of the commodity, and the store member data includes identification information, number, level, etc. of the member.
S202, synchronizing the operation data to the online shop.
And synchronizing the operation data of the off-line shop to the on-line shop in a number synchronization mode, and communicating the data of the off-line shop and the off-line shop to share one set of operation data. When the business data of the off-line stores are changed, the business data of the corresponding on-line stores are correspondingly changed, and the data synchronization is realized. The merchant can manage the online shop through the shop server and simultaneously manage the online shop, so that the online shop is convenient and fast.
From the above description, it can be seen that, in the method for store management in the embodiment of the present application, after receiving an opening request for opening an online store, a store management server opens an online store corresponding to an offline store of a merchant one to one, where the opening request is a request initiated by the merchant; after receiving an authorization request, jumping to an authorization page of a third-party platform, wherein the authorization request is an authority for enabling an online mall client to run in the third-party platform of the store management server and an authority for acquiring user data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises online stores of all merchants; after the merchant of the shop management service end completes authorization according to an authorization flow provided by the authorization page of the shop management service end, closing the authorization page of the third-party platform of the shop management service end; acquiring the off-line business data of a shop at a shop management server; and synchronizing the shop management service end operation data to the online shop of the shop management service end. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
Further, as a supplement and refinement to the above embodiment of fig. 2, the present embodiment further includes a method further including:
when a consumer (a consumer of a shop) enters an online mall on a third-party platform for shopping, the online mall client can acquire the position information of the consumer on the third-party platform when entering the online mall for the first time; then the position information is sent to a shop management service end, and after the shop management service end receives the position information of the consumer, a recommendation list of the online shop is generated according to the position information and the position information of all offline shops; the recommendation list is sent to an online mall client side, and then the online mall client side can receive the recommendation list sent by the shop management server side; and screening and displaying the online stores according to the recommendation list and the requirements of the consumers. Specifically, the recommendation list is generated according to the distance between the offline shop corresponding to the online shop and the position of the consumer, the recommendation list may include one or more online shops closest to the online shop, and when the online mall client displays the online shop, the online shop or the online shops may be displayed according to the requirement of the consumer for recommendation. The customer's needs may be to show the nearest one store, show all online stores within 3KM, and so on. In addition, when the consumer enters the mall again, the displayed online shop selected before can be displayed by default, and the repeated selection process is omitted.
Furthermore, the store management server is equivalent to a management background of the online mall client, so that each merchant logged in the management background through the account can manage the online stores corresponding to offline stores of the merchant in the online mall in the management background. Specifically, during management, the management background provides various configuration options for the merchant to edit and select, generates configuration information from the information edited and selected by the merchant, and sends the configuration information to the online mall server, so that the online mall client can receive the configuration information of the online store sent by the store management server; and after the online shopping mall client receives the configuration information, performing configuration display on the online shop according to the configuration information. The specific configuration information includes configuration of the goods, setting of orders, configuration of message pushing, setting of shop pages, configuration of shop business states and times, setting of goods distribution, and the like. The configuration of the commodities comprises selecting which commodities to put on or put off the shelves, modifying description information of the commodities, showing whether the commodities are displayed in a specific area (such as an area preferred by you) of an online shopping mall, and the like; the setting of the order comprises setting the reason for canceling the order, such as that the goods are sold out, the address cannot be delivered, the order is not clear, and the like; the message pushing configuration comprises adding bulletin flash words in an online shopping mall to carry out store-related message pushing and the like; the shop page setting comprises setting of a template for shop commodity display and the like; the commodity distribution setting comprises self-distribution setting and third-party distribution setting (merchant account authorization of a third-party distribution platform is required).
Further, when the online shopping mall receives a request for placing an order, an input box of verification information is output, wherein the verification information is personal information (such as a mobile phone number, a member number, a mailbox and the like) of a consumer who places the order; after the personal information of the order placing consumer is obtained, comparing the personal information of the order placing consumer with store member data (including the personal information of the member consumer) in the operation data; and if the order placing consumer is a member of the off-line shop, opening the authority for using the off-line shop member for the order placing consumer. That is, when the customer who registers the member at the online off-line shop consumes at the online off-line shop, the customer can use all the authorities at the consumption of the corresponding off-line shop only by verifying the customer through personal information without re-registration, which is consistent with the performance of data intercommunication between the online off-line shop and the off-line shop.
In addition, the online mall client may directly obtain various consumer data, such as consumer basic information, consumer behavior data, and the like, or obtain various consumer data through a third party platform or authorization of a consumer (consumer), and then send the obtained various consumer data to the store management server, so that the store management server performs data analysis according to the business data of the store, the consumer data of the offline store and the online store, and obtains a consumer representation. Therefore, the commodities can be accurately pushed according to the portrait of the consumer, and the commodities can be specifically recommended through a third-party platform or an online shopping mall in a message pushing mode.
According to another embodiment of the present application, there is provided a method for managing a store, as shown in fig. 3, the method including the steps of:
s301, after receiving an opening request for opening the online shop, the shop management server opens the online shop corresponding to the offline shop of the merchant one by one.
The implementation of this step is the same as that of step S101 in fig. 1, and is not described here again.
S302, after receiving the authorization request, the shop management server jumps to an authorization page of a third-party platform.
The implementation of this step is the same as that of step S102 in fig. 1, and is not described here again.
And S303, after the merchant completes authorization according to an authorization flow provided by the authorization page, the shop management server closes the authorization page of the third-party platform.
The implementation of this step is the same as that of step S103 in fig. 1, and is not described here again.
S304, the store management service end sends the operation data of the off-line stores to the on-line mall client.
S305, the online mall client receives the operation data sent by the shop management server.
The implementation of this step is the same as that of step S201 in fig. 2, and is not described here again.
S306, the online shopping mall client synchronizes the operation data to the online shopping mall.
The implementation of this step is the same as the implementation of step S202 in fig. 2, and is not described here again.
From the above description, it can be seen that, in the method for store management in the embodiment of the present application, after receiving an opening request for opening an online store, a store management server opens an online store corresponding to an offline store of a merchant one to one, where the opening request is a request initiated by the merchant; after receiving an authorization request, jumping to an authorization page of a third-party platform, wherein the authorization request is an authority for enabling an online mall client to run in the third-party platform of the store management server and an authority for acquiring user data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises online stores of all merchants; after the merchant of the shop management service end completes authorization according to an authorization flow provided by the authorization page of the shop management service end, closing the authorization page of the third-party platform of the shop management service end; acquiring the off-line business data of a shop at a shop management server; and synchronizing the shop management service end operation data to the online shop of the shop management service end. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
According to an embodiment of the present application, there is also provided an apparatus for store management for implementing the method of fig. 1, as shown in fig. 4, the apparatus being located on a store management service side, the apparatus including:
the system comprises an opening unit 401 for opening online shops corresponding to offline shops of merchants one by one after receiving an opening request for opening the online shops, wherein the opening request is a request initiated by a merchant;
an authorization unit 402, configured to receive an authorization request, where the authorization request is an authority issued by a merchant to enable an online mall client to operate in a third-party platform and an authority to obtain consumer data of the third-party platform, and the online mall includes online stores of all merchants;
a synchronization unit 403 for synchronizing the number of operations of the off-line shop to the on-line shop according to the authorization completion result.
Specifically, the specific process of implementing the functions of each module in the apparatus in the embodiment of the present application may refer to the related description in the method embodiment, and is not described herein again.
From the above description, it can be seen that, in the apparatus for store management in the embodiment of the present application, after receiving an opening request for opening an online store, a store management server opens an online store corresponding to an offline store of a merchant one to one, where the opening request is a request initiated by the merchant; after receiving an authorization request, jumping to an authorization page of a third-party platform, wherein the authorization request is an authority for enabling an online mall client to run in the third-party platform of the store management server and an authority for acquiring user data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises online stores of all merchants; after the merchant of the shop management service end completes authorization according to an authorization flow provided by the authorization page of the shop management service end, closing the authorization page of the third-party platform of the shop management service end; acquiring the off-line business data of a shop at a shop management server; and synchronizing the shop management service end operation data to the online shop of the shop management service end. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
Further, the synchronization unit 403 is configured to:
and sending the operation data to the client so that the client synchronizes the operation data to the online shop.
Further, as shown in fig. 5, the apparatus further includes:
an obtaining unit 404, configured to obtain location information of a consumer sent by a client;
a generation unit 405 for generating a recommendation list of online stores from the position information and the position information of all offline stores;
and the first sending unit 406 is configured to send the recommendation list to the client, so that the client performs online shop screening and display according to the recommendation list and the requirements of the consumer.
Further, as shown in fig. 5, the apparatus further includes:
a receiving unit 407, configured to receive configuration information of the online store after closing an authorization page of the third party platform;
and a second sending unit 408, configured to send the configuration information to the client, so that the client configures and displays the online shop according to the configuration information.
Further, the operation data includes at least one of commodity description information, stock quantity, store member data, purchase data, and sales data.
Further, as shown in fig. 5, the apparatus further includes:
the analysis unit 409 is used for performing data analysis according to the operation data and the consumer behavior data corresponding to the off-line shop and the on-line shop to obtain a consumer representation;
and the pushing unit 410 is used for accurately pushing the commodity through the third-party platform according to the consumer portrait.
Further, the configuration information includes: at least one of configuration of the commodities, setting of orders, configuration of message pushing, setting of shop pages, configuration of shop business states and time and commodity distribution setting.
Specifically, the specific process of implementing the functions of each module in the apparatus in the embodiment of the present application may refer to the related description in the method embodiment, and is not described herein again.
According to an embodiment of the present application, there is also provided an apparatus for store management implementing the method of fig. 2, as shown in fig. 6, the apparatus is located at a client side of an online mall, and the apparatus includes:
a first receiving unit 501, configured to receive operation data sent by a store management server, where the operation data is operation data of an offline shop managed by the store management server;
a synchronization unit 502 for synchronizing the operation data to an online store, the online store being a mapping store of an offline store, one online store corresponding to one offline store.
Specifically, the specific process of implementing the functions of each module in the apparatus in the embodiment of the present application may refer to the related description in the method embodiment, and is not described herein again.
From the above description, it can be seen that, in the apparatus for store management in the embodiment of the present application, after receiving an opening request for opening an online store, a store management server opens an online store corresponding to an offline store of a merchant one to one, where the opening request is a request initiated by the merchant; receiving an authorization request, wherein the authorization request is the authority of the online mall client to operate in the third-party platform of the store management server and the authority of acquiring consumer data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises all online stores of the merchants; and synchronizing the operation data of the shop management server to the online shop of the shop management server according to the authorization completion result. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
Further, the client runs on a third party platform, as shown in fig. 7, the apparatus further includes:
an obtaining unit 503, configured to obtain location information of a consumer of the third-party platform;
a sending unit 504, configured to send the location information to a store management server, so that the store management server generates a recommendation list of online stores according to the location information and location information of all offline stores;
a second receiving unit 505, configured to receive a recommendation list sent by the store management server;
and the screening unit 506 is used for screening and displaying the online stores according to the recommendation list and the requirements of the consumers.
Further, as shown in fig. 7, the apparatus further includes:
a third receiving unit 507, configured to receive configuration information of an online store sent by the store management server;
and a configuration unit 508, configured and displayed for the online shop according to the configuration information.
Further, as shown in fig. 7, the apparatus further includes:
an output unit 509, configured to output a verification information input box when receiving the order placing request, where the verification information is personal information of the order placing consumer;
a comparing unit 510, configured to compare the personal information of the order placing consumer with the store member data in the operation data after acquiring the personal information of the order placing consumer;
and an opening unit 511, configured to open an authority to use the offline shop member for the order placing consumer if the order placing consumer is a member of the offline shop.
Specifically, the specific process of implementing the functions of each module in the apparatus in the embodiment of the present application may refer to the related description in the method embodiment, and is not described herein again.
According to an embodiment of the present application, there is also provided a system for store management, the system including: store management server, online mall client:
a shop management server for executing the shop management method in fig. 1;
and the online mall client is used for executing the shop management method in the figure 2.
From the above description, it can be seen that, in the system for store management in the embodiment of the present application, after receiving an opening request for opening an online store, a store management server opens an online store corresponding to an offline store of a merchant one to one, where the opening request is a request initiated by the merchant; after receiving an authorization request, jumping to an authorization page of a third-party platform, wherein the authorization request is an authority for enabling an online mall client to run in the third-party platform of the store management server and an authority for acquiring user data of the third-party platform, which are initiated by a merchant of the store management server, and the online mall of the store management server comprises online stores of all merchants; after the merchant of the shop management service end completes authorization according to an authorization flow provided by the authorization page of the shop management service end, closing the authorization page of the third-party platform of the shop management service end; acquiring the off-line business data of a shop at a shop management server; and synchronizing the shop management service end operation data to the online shop of the shop management service end. It can be seen that the store management platform in the present application can synchronize the operation data of the off-line stores to the on-line stores corresponding to the off-line stores while managing the off-line stores. The online and offline store unified management is realized, the operations of adding commodities secondarily and managing the inventory secondarily are not needed, the operation is simple and convenient, and the store management efficiency can be improved.
There is also provided, in accordance with an embodiment of the present application, a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform any of the methods of store management of fig. 1-3.
It will be apparent to those skilled in the art that the modules or steps of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present application is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (10)

1. A method for store management is applied to a store management server and is characterized by comprising the following steps:
after receiving an opening request for opening the online stores, opening the online stores corresponding to offline stores of the merchants one by one, wherein the opening request is a request initiated by the merchants;
receiving an authorization request, wherein the authorization request is the authority of the online mall client initiated by the merchant to operate in the third-party platform and the authority of the online mall client to acquire the user data of the third-party platform, and the online mall comprises all online shops of the merchant;
and synchronizing the operation number of the off-line shop to the on-line shop according to an authorization completion result.
2. The store management method of claim 1, wherein said synchronizing the business data to the online store comprises:
and sending the operation data to the client so that the client synchronizes the operation data to the online shop.
3. The store management method of claim 1, further comprising:
acquiring the position information of the consumer sent by the client;
generating a recommendation list of online shops according to the position information of the consumer and the position information of all offline shops;
and sending the recommendation list to the client so that the client can screen and display the online stores according to the recommendation list and the requirements of the consumers.
4. The store management method of claim 1, wherein after closing an authorization page of the third-party platform, the method further comprises:
receiving configuration information of the online stores;
and sending the configuration information to the client side so that the client side can configure and display the online shop according to the configuration information.
5. The store management method of claim 1, further comprising:
performing data analysis according to the business data, the off-line shop and the on-line shop corresponding consumer behavior data to obtain a consumer portrait;
and carrying out accurate pushing on the commodity through the third party platform according to the consumer portrait.
6. A method for store management, the method being applied to an online mall client, the method comprising:
receiving operation data sent by a shop management server, wherein the operation data is operation data of off-line shops managed by the shop management server;
and synchronizing the operation data to an online shop, wherein the online shop is a mapping shop of the offline shops, and one online shop corresponds to one offline shop.
7. An apparatus for store management, the apparatus being located on a store management server side, the apparatus comprising:
the system comprises an opening unit, a storage unit and a control unit, wherein the opening unit is used for opening online shops one-to-one corresponding to offline shops of merchants after receiving an opening request for opening the online shops, and the opening request is a request initiated by the merchants;
the authorization unit is used for receiving an authorization request, wherein the authorization request is the authority which is initiated by the merchant and enables the online mall client to operate in the third-party platform and the authority to acquire the user data of the third-party platform, and the online mall comprises all online shops of the merchant;
and the synchronization unit is used for synchronizing the operation number of the off-line shop to the on-line shop according to the authorization completion result.
8. An apparatus for store management, the apparatus being located at an online mall client side, the apparatus comprising:
the system comprises a first receiving unit, a second receiving unit and a control unit, wherein the first receiving unit is used for receiving operation data sent by a shop management server, and the operation data is operation data of off-line shops managed by the shop management server;
and the synchronization unit is used for synchronizing the operation data to an online shop, the online shop is a mapping shop of the offline shops, and one online shop corresponds to one offline shop.
9. A store management system, the system comprising: store management server, online mall client:
the shop management server is used for executing the shop management method of any one of the preceding claims 1 to 5;
the online mall client for performing the store management method of the preceding claim 6.
10. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the method of store management of any one of claims 1-6.
CN202010389823.3A 2020-05-09 2020-05-09 Shop management method, device and system Pending CN111476644A (en)

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