CN111459363B

CN111459363B - Information display method, device, equipment and storage medium

Info

Publication number: CN111459363B
Application number: CN202010247142.3A
Authority: CN
Inventors: 张勍; 冯冀川
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-03-31
Filing date: 2020-03-31
Publication date: 2023-07-21
Anticipated expiration: 2040-03-31
Also published as: CN116820289A; CN111459363A

Abstract

The application discloses an information display method, an information display device, information display equipment and a storage medium, and belongs to the technical field of computers. The method comprises the following steps: in response to the sliding process meeting the rapid sliding starting condition, hiding other information except the picture and the target text in the first interaction information for any first interaction information appearing on the screen in the sliding process; adjusting the attribute of the picture in the first interaction information into a first target attribute, and displaying the picture with the first target attribute; and adjusting the attribute of the target text in the first interaction information into a second target attribute, and displaying the target text with the second target attribute on the picture with the first target attribute. Based on the above process, after the rapid sliding starts, the pictures and the target characters in the interactive information are displayed according to different attributes, the visual effect of information display is good, the touch rate of the interactive information in the sliding process is improved, and the browsing experience of the interactive object in the sliding process is improved.

Description

Information display method, device, equipment and storage medium

Technical Field

The embodiment of the application relates to the technical field of computers, in particular to an information display method, an information display device, information display equipment and a storage medium.

Background

With the development of terminal intelligence, intelligent terminals such as mobile phones are becoming more popular, and interactive objects can browse various interactive information, such as short video information, news information, etc., displayed by the terminal by using an application program installed in the terminal. The terminal can display the interaction information in the sliding process (including the dragging sliding process before the sliding instruction is finished and the inertial sliding process after the sliding instruction is finished) based on the sliding instruction of the interaction object, so that the interaction object can browse more interaction information.

At present, the process of displaying interactive information in the sliding process of the terminal is as follows: when the terminal detects the start of a sliding instruction, the display mode of the interactive information is converted into a certain target display mode, and then the interactive information appearing on the screen is displayed in the target display mode until the sliding is stopped. That is, in the whole sliding process, the terminal displays the interactive information appearing on the screen in the same display mode, the information display mode is single, the visual effect of information display is poor, and the browsing experience of the interactive object is poor.

Disclosure of Invention

The embodiment of the application provides an information display method, an information display device, information display equipment and a storage medium, which can be used for improving the visual effect of information display. The technical scheme is as follows:

In one aspect, an embodiment of the present application provides an information display method, where the method includes:

in response to the sliding process meeting the rapid sliding starting condition, hiding other information except the picture and the target text in any first interaction information appearing on a screen in the sliding process;

adjusting the attribute of the picture in the first interaction information into a first target attribute, and displaying the picture with the first target attribute;

and adjusting the attribute of the target text in the first interaction information into a second target attribute, and displaying the target text with the second target attribute on the picture with the first target attribute.

In another aspect, there is provided an information display apparatus, the apparatus comprising:

the hiding module is used for responding to the condition that the sliding process meets the rapid sliding starting condition, and hiding other information except the picture and the target text in any first interaction information which appears on a screen in the sliding process;

the first display module is used for adjusting the attribute of the picture in the first interaction information into a first target attribute and displaying the picture with the first target attribute;

And the second display module is used for adjusting the attribute of the target text in the first interaction information into a second target attribute and displaying the target text with the second target attribute on the picture with the first target attribute.

In one possible implementation, the apparatus further includes:

the acquisition module is used for acquiring target motion information of the target element at the end of the sliding instruction, wherein the target motion information comprises target speed and target acceleration; in response to the target motion information satisfying a rapid-slide start condition, the sliding process satisfies the rapid-slide start condition.

In one possible implementation manner, the attribute of the picture includes transparency, and the first display module is further configured to increase the transparency of the picture in the first interaction information to a target transparency, and display the picture with the target transparency.

In one possible implementation manner, the attribute of the picture further includes a size, and the first display module is further configured to increase the size of the picture in the first interaction information to a target size, where the target size is a size matched with the area where the first interaction information is located; and increasing the transparency of the picture with the target size in the first interaction information to the target transparency.

In one possible implementation manner, the attribute of the target text includes a font size and a font color, and the second display module is further configured to increase the font size of the target text in the first interaction information to the target font size, and adjust the color of the target text to the target color; and displaying the target characters with the target word sizes and the target colors on the picture with the first target attribute.

In one possible implementation, the apparatus further includes:

and the recovery module is used for responding to the condition that the sliding process meets the rapid sliding end, and recovering the display mode of the interactive information appearing on the screen to a default display mode.

In one possible implementation manner, the obtaining module is further configured to obtain, from the beginning of the sliding instruction, the position information of the target element once every a first reference time interval until obtaining first position information of the target element at the end of the sliding instruction; acquiring a target speed of the target element at the end of a sliding instruction based on the first position information, second position information positioned in front of the first position information and the first reference time interval; and acquiring target acceleration of the target element at the end of the sliding instruction based on the first position information, the second position information, third position information positioned at the first two bits of the first position information and the first reference time interval.

In one possible implementation, the target motion information satisfies a fast slide start condition, including: the target speed is not less than a speed threshold; or the target acceleration is not less than an acceleration threshold value; alternatively, the target speed is not less than the speed threshold, and the target acceleration is not less than the acceleration threshold.

In one possible implementation, the sliding process satisfies a fast sliding end condition, including: the actual position information of the target element in the sliding process is theoretical position information when the rapid sliding is finished; or, a screen touch instruction is detected during the sliding.

In one possible implementation, the apparatus further includes:

the determining module is used for determining each theoretical position information sequentially passed by the target element in the sliding process based on the target speed and the target acceleration of the target element at the end of the sliding instruction, and the time interval between any two adjacent theoretical position information is a second reference time interval; and sequentially matching each piece of theoretical position information with a target reference condition, and responding to any piece of theoretical position information meeting the target reference condition, wherein any piece of theoretical position information is used as the theoretical position information at the end of the quick sliding.

In one possible implementation manner, the any theoretical position information satisfies a target reference condition, including: the first distance corresponding to any one of the theoretical position information is not greater than a first numerical value, the first distance is the distance between the any one of the theoretical position information and the first theoretical position information, and the first theoretical position information is the theoretical position information positioned in the position before the any one of the theoretical position information; or, the difference value between the second distance corresponding to any one of the theoretical position information and the first distance is not greater than a second value, the second distance is the distance between the second theoretical position information and the first theoretical position information, and the second theoretical position information is the theoretical position information located in the first two bits of any one of the theoretical position information; alternatively, the first distance is not greater than the first value, and the second distance is not greater than the second value.

In one possible implementation, the apparatus further includes:

and the third display module is used for responding to a trigger instruction aiming at any second interaction information on the screen and displaying the associated information of the second interaction information.

In another aspect, a computer device is provided, where the computer device includes a processor and a memory, where the memory stores at least one program code, and the at least one program code is loaded and executed by the processor to implement any of the information presentation methods described above.

In another aspect, there is provided a computer readable storage medium having at least one program code stored therein, the at least one program code loaded and executed by a processor to implement any of the above-described information presentation methods.

The technical scheme provided by the embodiment of the application at least brings the following beneficial effects:

when the sliding process meets the rapid sliding starting condition, hiding other information in the first interaction information for any first interaction information on the screen, respectively adjusting the attributes of the picture and the target characters to be a first target attribute and a second target attribute, and then displaying the target characters with the second target attribute on the picture with the first target attribute. In the information display process, the rapid sliding starting behavior is identified in the sliding process, the display mode of the interactive information is changed after the rapid sliding starts, the pictures and the target characters in the interactive information are displayed according to different attributes, the visual effect of information display is good, the touch rate of the interactive information in the sliding process is improved, and the browsing experience of the interactive object in the sliding process is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 is a schematic diagram of an implementation environment of an information display method according to an embodiment of the present application;

fig. 2 is a flowchart of an information display method provided in an embodiment of the present application;

FIG. 3 is a schematic diagram of an information display interface according to an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of an information presentation interface according to an embodiment of the present disclosure;

fig. 5 is a flowchart of an information display method provided in an embodiment of the present application;

FIG. 6 is a schematic diagram of an information presentation process according to an embodiment of the present application;

fig. 7 is a schematic diagram of an information display device according to an embodiment of the present application;

fig. 8 is a schematic diagram of an information display device according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a terminal according to an embodiment of the present application;

Fig. 10 is a schematic structural diagram of a computer device according to an embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present application and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that embodiments of the present application described herein may be implemented in sequences other than those illustrated or otherwise described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the accompanying claims.

In this regard, the embodiment of the application provides an information display method to display interactive information in a sliding process. Referring to fig. 1, a schematic diagram of an implementation environment of an information display method according to an embodiment of the present application is shown. The implementation environment may include: a terminal 11 and a server 12.

The terminal 11 is provided with an application program or a web page capable of displaying interactive information, and when the application program or the web page needs to display the interactive information appearing on the screen in the sliding process, the method provided by the embodiment of the application can be applied to display. The server 12 may store the interaction information to be displayed, and the terminal 11 may obtain the interaction information to be displayed from the server 12. Of course, the terminal 11 may store the acquired interaction information.

In one possible implementation, the terminal 11 may be a smart device such as a cell phone, tablet, personal computer, or the like. The server 12 may be a server, a server cluster comprising a plurality of servers, or a cloud computing service center. The terminal 11 establishes a communication connection with the server 12 through a wired or wireless network.

Those skilled in the art will appreciate that the above-described terminal 11 and server 12 are by way of example only, and that other terminals or servers, either now present or later, may be suitable for use in the present application, and are intended to be within the scope of the present application and are incorporated herein by reference.

Based on the implementation environment shown in fig. 1, the embodiment of the present application provides an information display method, which is applied to the terminal 11 as an example. As shown in fig. 2, the method provided in the embodiment of the present application may include the following steps:

in step 201, in response to the sliding process satisfying the quick sliding start condition, other information than the picture and the target text in the first interaction information is hidden for any of the first interaction information appearing on the screen during the sliding process.

When the sliding process meets the rapid sliding starting condition, the rapid sliding stage is started, and at the moment, in the sliding process based on the target speed and the target acceleration, the display mode of the interactive information on the screen is changed so as to improve the touch rate of the interactive information in the rapid sliding stage.

The interactive information appearing on the screen is used to briefly summarize the associated information of the interactive information. The embodiment of the application does not limit the type of the associated information of the interaction information. The type of the associated information of the interaction information may be video, news, or the like, for example. And in the sliding process, the interactive information is displayed on the screen of the terminal. In one possible implementation, the interaction information may constitute an information stream, and new interaction information in the information stream is continuously presented on the screen of the terminal during the sliding process. The information stream may be referred to as a feed stream, for example. feed is the grouping together of several sources of messages to which an interactive object actively subscribes to form a content aggregator that helps the interactive object to continuously acquire the latest feed content. The feed stream is a stream of information that is continuously updated and presented to the interactive object content. The feed streams may include short video feed streams, news feed streams, etc.

It should be noted that the interactive information appearing on the screen is continuously changed during the sliding process, and the number of interactive information appearing on the screen may be one or more. In the same application program or the same web page, the composition structure and default typesetting format of each interactive information are the same, but since the screen area occupied by different interactive information may be different, the number of interactive information simultaneously appearing on the screen may be different in the sliding process.

The embodiment of the application does not limit the composition structure and default typesetting format of the interactive information appearing on the screen. For example, the composition structure of the interaction information may include a picture, a target text, and other information than the picture and the target text. The picture can refer to any picture in the associated information of the interaction information; the target text may refer to a title of associated information of the interaction information; other information includes, but is not limited to, play count information, user name information, interaction information, and the like. Under such a composition structure, the default typesetting format may be: the target text is displayed below the region where the picture is located, the playing frequency information is displayed at the lower right corner of the region where the picture is located, and the user name information and the interaction information are displayed below the target text. For example, as shown at 30 in (1) of fig. 3, the composition structure of the interactive information 30 may include a picture 301, a target text 302 for a doctor to teach you to reduce birth pain, and other information including play count information 303 of "1800 plays", user name information 304 of "user 3", and interactive information 305 including a praise icon and a praise count of "500". The default typesetting format is: the target text 302 is displayed below the area where the picture 301 is located, the play number information 303 is displayed at the lower right corner of the area where the picture 301 is located, and the user name information 304 and the interactive information 305 are displayed below the target text 302.

In one possible implementation, a display manner that keeps the default typesetting format unchanged may be used as the default display manner. For example, when interactive information appearing on a screen is presented in a default presentation manner, the information presentation interface of the terminal may be as shown in (1) of fig. 3. The (1) in fig. 3 may be a static display interface before sliding, and in the information display interface shown in (1) in fig. 3, 4 pieces of interaction information having the same composition structure and layout format as the interaction information 30 are displayed, and the advance notice information 31 is displayed. In the process of sliding from bottom to top, the advance notice information 31 slides upward, and when the advance notice information 31 slides out of the screen, only the interactive information appears on the screen.

The other information except the picture and the target text in the first interactive information is information which is not required to be concerned by the interactive object in the quick sliding stage, and the interference of the unnecessary information can be reduced by hiding the other information except the picture and the target text. The embodiment of the present application does not limit the manner of hiding other information, and may be used to hide other information by setting other information to a transparent state, for example.

It should be noted that, before implementing step 201, it is required to determine whether the sliding process satisfies the fast sliding start condition, and the determination process may be implemented based on step 200.

Step 200: acquiring target motion information of a target element at the end of a sliding instruction, wherein the target motion information comprises target speed and target acceleration; in response to the target motion information satisfying the rapid-slide start condition, the sliding process satisfies the rapid-slide start condition.

The target element refers to any element whose position is constantly changed during the sliding process, and may refer to, for example, a certain picture or a certain text appearing in the screen at the start of the sliding instruction. The slide command is a command triggered by a slide operation of the interactive object, the slide operation of the interactive object is composed of a touch operation lasting a slide distance, and when the touch operation of the interactive object is stopped, the slide command is ended.

In one possible implementation manner, the process of obtaining the target motion information of the target element at the end of the sliding instruction by the terminal includes the following steps 200A and 200B:

step 200A: and the terminal acquires the sliding instruction.

In one possible implementation manner, the process of acquiring the sliding instruction by the terminal is as follows: the interactive object touches the screen, and the terminal detects a touch instruction; after the touch instruction is detected, the position of the target element in the touched area moves in the target direction, at the moment, the interactive object is considered to generate sliding operation, and the terminal acquires the sliding instruction. When the touch operation of the interactive object is started, a sliding instruction is started; when the touch operation of the interactive object is stopped, the sliding instruction is ended. It should be noted that, in the embodiment of the present application, the target direction is not limited, and may be set according to the configuration situation of the terminal. For example, if the configuration of the terminal supports only longitudinal sliding, the target direction is a top-to-bottom or bottom-to-top direction; if the configuration condition of the terminal only supports transverse interaction, the target direction is left to right or right to left; if the terminal is configured to support both longitudinal sliding and lateral sliding, the target direction may be either a top-to-bottom or bottom-to-top direction, or a left-to-right or right-to-left direction. In one sliding process, the target direction is a fixed direction, and the movement of the target element in the sliding process is linear movement.

In the embodiment of the present application, the screen may be configured with a display panel using materials such as an LCD (Liquid Crystal Display ), an OLED (Organic Light-Emitting Diode), etc., so as to display pictures, characters, icons, videos, etc. The screen may include a touch-sensitive surface as well as other input devices. The touch-sensitive surface, also referred to as a touch display screen or a touch pad, may collect touch operations on or near the interactive object (e.g. operations of the interactive object on or near the touch-sensitive surface using any suitable object or accessory such as a finger, a stylus, etc.), and then actuate the corresponding connection means according to a pre-set program. In one possible implementation, the touch-sensitive surface may include two parts, a touch detection device and a touch controller. The touch detection device detects sliding operation of the interactive object so as to obtain a signal brought by the touch operation, and the signal is transmitted to the touch controller; the touch controller receives a signal from the touch detection device and converts it to touch point coordinates. Further, the touch-sensitive surface may overlay the display panel, and upon detection of a touch operation thereon or thereabout, the touch-sensitive surface is communicated to the processor to determine the type of touch event, and the processor then provides a corresponding visual output on the display panel based on the type of touch event.

Because the screen range of the terminal is limited, more and more application programs or web pages can display the interactive information in the sliding process based on the sliding instruction of the interactive object, so that the interactive object can browse more interactive information. It should be noted that, in general, a sliding process performed based on a sliding instruction includes a drag sliding process before the sliding instruction ends and an inertial sliding process after the sliding instruction ends, so as to reduce a visual sense of abrupt stop of the sliding, and improve a visual effect to a certain extent. The dragging sliding process is controlled according to the sliding operation of the interactive object, and the inertial sliding process is automatically controlled by an inertial sliding control component in the terminal on the basis of the speed and the acceleration at the end of the dragging sliding process.

It should be noted that, because the sliding speed and the sliding distance of the sliding operation of the interactive object are limited in the sliding process of dragging and sliding according to the sliding operation control of the interactive object, the content of sliding in the screen is less, so that in the sliding process of dragging and sliding, the terminal can display the interactive information appearing on the screen in a default display mode. The default presentation may refer to a presentation when the screen is stationary.

Before the sliding instruction ends, the terminal may display the interactive information appearing on the screen in a default display manner until the sliding instruction ends, and step 200B is executed.

Step 200B: and responding to the end of the sliding instruction, and acquiring target motion information of the target element at the end of the sliding instruction.

And the sliding instruction is ended, namely the dragging sliding process is ended, and the inertial sliding process is started. The target motion information of the target element at the end of the sliding instruction refers to the motion information of the target element at the end of the drag sliding process, and also refers to the motion information of the target element at the beginning of the inertial sliding process. The purpose of the target motion information is to determine whether a rapid slip is satisfied at the beginning of the inertial slip process.

After the sliding instruction is finished, the interactive information in the terminal performs inertial sliding, the speed of the inertial sliding is possibly high, and when the sliding speed is high, the interactive object is difficult to accurately capture the target text, so that the interactive object can miss interesting interactive information, the interactive object can not quickly select the interesting interactive information, and consumption decision is affected. Therefore, the embodiment of the application judges whether to change the display mode of the interaction information appearing in the screen by judging whether the target motion information of the target element at the end of the sliding instruction meets the rapid sliding starting condition, so that the browsing experience of the interaction object is improved.

The target motion information refers to motion information of the target element at the end of the slide instruction, and includes a target velocity and a target acceleration. The target speed is the initial speed of the inertial sliding process, and the target acceleration is the initial acceleration of the inertial sliding process. In one possible implementation manner, the process of acquiring the target motion information of the target element at the end of the sliding instruction includes the following steps a to C:

step A: and acquiring the position information of the target element at intervals of a first reference time interval from the beginning of the sliding instruction until the first position information of the target element at the end of the sliding instruction is obtained.

The duration of the sliding instruction is an integer multiple of the first reference time interval, so that the first position information of the target element at the end of the sliding instruction can be acquired. The first reference time interval may be set empirically, or may be flexibly adjusted according to a configuration situation of the terminal, which is not limited in the embodiment of the present application. For example, the first reference time interval may be set to 1 second.

In one possible implementation, the location information carries a timestamp, any location information is used to indicate the location of the target element when the location information carries the timestamp, and the location information may be represented in the form of coordinates. In the case of representing the position information in the form of coordinates, the origin of coordinates may be empirically set, and the embodiment of the present application is not limited thereto, and for example, the center of the screen may be used as the origin of coordinates, the upper left corner of the screen may be used as the origin of coordinates, or the like.

And (C) through the step A, the position information of the target element, which is continuously changed in the process from the beginning of the sliding instruction to the end of the sliding instruction, can be obtained. The position information is sequentially arranged according to the time sequence, and the time interval between any two adjacent position information is the first reference time interval. The position information of the target element from the start of the slide instruction to the end of the slide instruction may be represented by y (1), y (2), y (3) … … y (n-2), y (n-1), and y (n) (n is an integer not less than 3), respectively. Wherein y (1) represents position information of the target element at the start of the slide instruction; y (n) represents first position information of the target element at the end of the slide instruction.

And (B) step (B): and acquiring the target speed of the target element at the end of the sliding instruction based on the first position information, the second position information positioned in front of the first position information and the first reference time interval.

Assume thatRepresenting first location information->Second position information, t, representing a position located before the first position information ₁ Representing the first reference time interval, the target velocity v of the target element at the end of the slip command may be calculated according to equation 1:

(equation 1)

Wherein, the liquid crystal display device comprises a liquid crystal display device,the moving distance of the target element from the second position information to the first position information may be represented. In one possible implementation, the sliding direction may be defined as the positive direction, and the calculated target is due to the movement of the target element along the sliding direction The target speed is positive.

Step C: and acquiring the target acceleration of the target element at the end of the sliding instruction based on the first position information, the second position information, the third position information positioned at the first two bits of the first position information and the first reference time interval.

Assume thatRepresenting first location information->Representing second location information->Representing third position information, t ₁ Representing the first reference time interval, the target acceleration a of the target element at the end of the slip command may be calculated according to equation 2:

(equation 2)

Wherein, the liquid crystal display device comprises a liquid crystal display device,can represent the moving distance of the target element from the second position information to the first position information, +.>The moving distance of the target element from the third position information to the second position information may be represented. In one possible implementation, the sliding direction may be specified as a positive direction, and the target acceleration a calculated according to equation 2 may be a positive number or a negative number. When the target acceleration a is a positive number, the movement of the target element at the end of the sliding instruction is illustrated as acceleration movement; when the target acceleration a is negative, it is explained that the movement of the target element at the end of the slip instruction is a deceleration movement.

After the target motion information is acquired, it is determined whether the target motion information satisfies the rapid-slide start condition, and in response to the target motion information satisfying the rapid-slide start condition, the sliding process is considered to satisfy the rapid-slide start condition, step 201 is executed. In one possible implementation, in response to the target motion information not meeting the fast-slide start condition, the sliding process is deemed not to meet the fast-slide start condition, and the interactive information appearing on the screen is presented in a default presentation manner.

In one possible implementation, the target motion information satisfies the fast slide start condition including, but not limited to, the following three cases:

case one: the target speed is not less than the speed threshold.

The speed threshold may be set empirically, or may be flexibly adjusted according to a configuration of the terminal, which is not limited in the embodiment of the present application. When the target speed is not less than the speed threshold, the movement speed of the target element at the end of the sliding instruction is larger, and at this time, the target movement information is considered to satisfy the rapid sliding start condition.

And a second case: the target acceleration is not less than the acceleration threshold.

The acceleration threshold may be set empirically, or may be flexibly adjusted according to a configuration of the terminal, which is not limited in the embodiment of the present application. When the predetermined slip direction is the positive direction, the acceleration threshold value is a positive number. When the target acceleration is not smaller than the acceleration threshold value, the movement of the target element at the end of the sliding instruction is indicated to be acceleration movement, the acceleration of the acceleration movement is larger, the sliding speed of a section of process is larger when the sliding is performed based on the target acceleration, and at the moment, the target movement information is considered to meet the rapid sliding starting condition.

And a third case: the target speed is not less than the speed threshold and the target acceleration is not less than the acceleration threshold.

When the target speed is not less than the speed threshold and the target acceleration is not less than the acceleration threshold, the speed and the acceleration of the target element are larger when the sliding instruction is ended, the sliding speed in a process of sliding based on the target speed and the target acceleration is larger, and at the moment, the target motion information is considered to meet the rapid sliding starting condition. Compared with the first case and the second case, the result of judging whether the target motion information satisfies the rapid sliding start condition according to the third case is more reliable.

When it is determined that the target motion information satisfies the quick slide start condition, the sliding process may be considered to satisfy the quick slide start condition, and then step 201 may be performed during the sliding process, and after step 201 is performed, steps 202 and 203 may be continuously performed. In one possible implementation, when the sliding process satisfies the rapid sliding start condition, the sliding process is a process of sliding based on the target speed and the target acceleration.

The process of sliding based on the target speed and the target acceleration may be controlled by an inertial sliding control component in the terminal. An inertial slip control component in the terminal controls the inertial slip process with the target speed as a starting speed and the target acceleration as a starting acceleration. The inertial slip control component can determine when and where the target element slides during the process of sliding based on the target speed and the target acceleration. The parameters of the inertial slip control assembly in different terminals may vary, and the embodiments of the present application are not limited in this regard.

In step 202, the attribute of the picture in the first interaction information is adjusted to the first target attribute, and the picture with the first target attribute is displayed.

The effective information carried by the picture is less, and the first target attribute is used for reducing the visual attention priority of the picture, namely, after the picture with the first target attribute is displayed, the attention of the interactive object to the picture in the browsing process is lower.

In one possible implementation, the attribute of the picture includes transparency, in which case, adjusting the attribute of the picture in the first interaction information to the first target attribute, and displaying the picture having the first target attribute includes: and increasing the transparency of the picture in the first interaction information to the target transparency, and displaying the picture with the target transparency.

The greater the transparency, the more transparent the picture, and the lower the visual attention priority of the picture. In one possible implementation, the manner of increasing the transparency of the picture to the target transparency includes, but is not limited to, the following two:

mode 1: and directly adjusting the transparency of the picture to the target transparency.

Mode 2: and superposing a non-transparent layer on the picture, and increasing the transparency of the picture to the target transparency by adjusting the transparency of the non-transparent layer to the designated transparency.

The specified transparency is determined based on the target transparency. Illustratively, the transparency is assumed to have a value in the range of 0-100, where 0 means completely opaque and 100 means completely transparent. Assuming that the target transparency is p (0 < p < 100), the transparency q=100-p is specified.

It should be noted that, the target transparency may be set empirically, or may be flexibly adjusted according to an application scenario, which is not limited in the embodiment of the present application.

In one possible implementation manner, the attribute of the picture further includes a size, and the process of increasing the transparency of the picture in the first interaction information to the target transparency includes, but is not limited to, the following two cases:

case 1: and keeping the size of the picture unchanged, and increasing the transparency of the picture in the first interaction information to the target transparency.

In this case 1, the size of the picture in the first interaction information is kept unchanged, and the visual attention priority of the picture is reduced by increasing the transparency on the basis of the original size of the picture.

Case 2: and increasing the size of the picture in the first interaction information to a target size, and increasing the transparency of the picture with the target size in the first interaction information to a target transparency.

The target size is a size matched with the area where the first interaction information is located.

In this case 2, the size of the picture in the first interaction information is first increased to a target size that matches the region in which the first interaction information is located, and then the visual attention priority of the picture is reduced by increasing the transparency. After the size of the picture in the first interaction information is increased to the target size matched with the area where the first interaction information is located, the picture in the first interaction information can occupy the whole area where the first interaction information is located, and the relative position relation among the interaction information can be kept unchanged in the sliding process.

Corresponding to the above two cases, the case of displaying the picture having the first target attribute also includes two cases:

in case one, a picture with target transparency is shown that remains unchanged in size.

And in the second case, displaying the picture with the target size and the target transparency.

In one possible implementation, the attributes of the picture may also include color. In addition to increasing the transparency of the picture to the target transparency, the color of the picture may be adjusted to a specified color to further reduce the visual attention priority of the picture. Note that, the color of the picture in the embodiment of the present application refers to the overall color of the picture, and the embodiment of the present application does not limit the specified color, as long as the visual attention priority of the picture can be reduced to some extent, for example, the specified color may be gray.

It should be noted that the foregoing is merely an exemplary description of adjusting the attribute of the picture in the first interaction information to the first target attribute, and may also adjust the attribute of other aspects of the picture, which is not limited in this embodiment of the present application, so long as the effect of reducing the visual attention priority of the picture can be achieved.

In step 203, the attribute of the target text in the first interaction information is adjusted to the second target attribute, and the target text with the second target attribute is displayed on the picture with the first target attribute.

The target characters carry less effective information, and the second target attribute is used for improving the visual attention priority of the target characters. That is, after the target text with the second target attribute is displayed, the interactive object has higher attention to the target text in the browsing process. It should be noted that, in the default display mode, the visual attention priority of the picture and the target text is basically consistent, after the visual attention priority of the picture is reduced and the visual attention priority of the target text is improved, the visual attention priority of the target text is higher than the visual attention priority of the picture, which is favorable for further improving the attention of the interactive object to the target text in the browsing process, so that the interactive object focuses on the target text in the quick sliding stage, and the interested interactive information is determined according to the target text.

In one possible implementation manner, the attribute of the target text includes a font size and a font color, the attribute of the target text in the first interaction information is adjusted to be a second target attribute, and the manner of displaying the target text with the second target attribute on the picture with the first target attribute may be that: increasing the word size of the target word in the first interaction information to the target word size, and adjusting the color of the target word to the target color; and displaying the target characters with the target word sizes and the target colors on the picture with the first target attribute.

Increasing the word size of the target word in the first interaction information to the target word size can improve the touch rate of the target word, and the target word size is not limited and can be set according to experience. The target color may be set according to a color of the picture having the first target attribute such that the target text having the target color may be highlighted on the picture having the first target attribute. For example, when the color of the picture having the first target attribute is gray, the target color may be set to white.

In one possible implementation, the attribute of the target text may further include a font format, and adjusting the attribute of the target text in the first interaction information to the second target attribute may further include: and adjusting the font format of the target text in the first interaction information to be the target font format. Illustratively, the target font format may refer to a bolded format.

In one possible implementation, the target presentation location may be determined before presenting the target text having the second target attribute on the picture having the first target attribute. And then displaying the target text with the second target attribute at the target display position on the picture with the first target attribute. The target display position may be set empirically, or may be flexibly adjusted according to a configuration situation of the terminal, which is not limited in this embodiment of the present application, and exemplary, the target display position may be set to be a position where a lower half area on the picture with the first target attribute is located.

It should be noted that, when the condition of displaying the picture with the first target attribute is that the picture with the target transparency and the size of the picture is unchanged, the size of the picture is not changed, after the target text with the second target attribute is displayed on the picture with the first target attribute, the area occupied by the first interactive information is reduced to the area occupied by the picture, so that the size of the area occupied by the interactive information can be reduced, the number of the interactive information appearing on the screen is increased at the same time, and the number of the interactive information browsed by the interactive object is increased. When the picture with the first target attribute is displayed, the picture with the first target attribute occupies the whole area where the first interactive information is originally located, and after the target text with the second target attribute is displayed on the picture with the first target attribute, the area occupied by the first interactive information is unchanged, so that the relative position relation among the interactive information can be kept unchanged in the sliding process, and the visual abrupt sense is reduced.

For example, when the picture having the first target attribute is displayed as a picture having a target transparency and having a constant size, the information display interface of the terminal may hide, as shown in (2) of fig. 3, the number of plays information, the user name information, the interactive information, and other information in the interactive information excluding the picture and the target text in the information display interface shown in (2) of fig. 3, keep the size of the picture in the interactive information unchanged, increase the transparency of the picture to the target transparency, adjust the color of the picture to gray, and then display the white target text having an increased word size in the lower half area of the gray picture having the target transparency and having the constant size. The interactive information 40 in fig. 3 (2) is the same interactive information as the interactive information 30 in fig. 3 (1), and in the display manner shown in fig. 3 (2), the area occupied by the interactive information 40 is smaller than the area occupied by the interactive information 30 in fig. 3 (1).

When the condition of displaying the picture with the first target attribute is that the picture with the target size and the target transparency is displayed, the information display interface of the terminal may be as shown in fig. 4, in the information display interface shown in fig. 4, the playing frequency information, the user name information, the interactive information and other information except the picture and the target text in the interactive information are all hidden, the size of the picture in the interactive information is increased to the target size occupying the whole area where the interactive information is originally located, then the transparency of the picture with the target size is increased to the target transparency, the color of the picture is adjusted to gray, and the white target text with the increased word size is displayed in the lower half area on the gray picture with the target transparency and the target size. The interactive information 50 in fig. 4 is the same interactive information as the interactive information 30 in fig. 3 (1), and in the display manner shown in fig. 4, the area occupied by the interactive information 50 is the same as the area occupied by the interactive information 30 in fig. 3 (1).

In both the presentation modes shown in fig. 3 (2) and fig. 4, the number of interactive information simultaneously appearing on the screen may be different because the same interactive information occupies different areas. In the information presentation interface shown in (2) in fig. 3, the number of complete interactive information simultaneously appearing on the screen is 6; in the information presentation interface shown in fig. 4, the number of complete interactive information simultaneously appearing on the screen is 4.

After the steps 201 to 203, the target text can be highlighted, so that the interactive object can still focus on the target text in the interactive information in the fast sliding stage, which is beneficial to further improving the touch rate of the interactive information.

When the quick sliding start condition is met, the interactive information appearing on the screen is displayed in the same display mode.

In general, in the process of sliding based on the target speed and the target acceleration, the movement of the target element is a deceleration movement. In one possible implementation, the terminal may monitor whether the sliding process satisfies the quick sliding end condition during the sliding based on the target speed and the target acceleration. When the quick sliding end condition is not met, the instruction is still in the quick sliding stage, and at this time, the interactive information appearing on the screen is continuously displayed according to the display modes from step 201 to step 203 until the quick sliding end condition is met.

In one possible implementation, the flowchart of the information presentation method may further include step 204 after performing step 203, as shown in fig. 5. In step 204, in response to the sliding process meeting the quick sliding end condition, the display mode of the interactive information appearing on the screen is restored to the default display mode. In one possible implementation, the process of restoring the display mode of the interactive information appearing on the screen to the default display mode may be: restoring and displaying other information in the interactive information appearing on the screen, restoring the first target attribute of the picture in the interactive information appearing on the screen to the original attribute, restoring the second target attribute of the target text in the interactive information appearing on the screen to the original attribute, and displaying the restored other information, picture and target text in a default typesetting format.

When the sliding process meets the rapid sliding ending condition, the rapid sliding stage in the sliding process is ended, at the moment, the sliding speed is slower, and the display mode of the interactive information appearing on the screen is restored to the default display mode before the sliding instruction is ended. When the sliding speed is low, the interactive object can capture the interested information in the sliding process more easily, so that the interactive information is displayed in a default display mode.

In one possible implementation, the sliding process satisfies a fast sliding end condition, including but not limited to the following two cases:

case one: a screen touch instruction is detected during the sliding.

In this case, the interactive object actively ends the quick slide phase. In the sliding process, if the interactive object does not want to slide again, the interactive object can touch the screen, and the terminal detects a screen touch instruction. When the terminal detects a screen trigger instruction in the sliding process, the terminal does not need to continue sliding, and at the moment, the interaction process is considered to meet the rapid sliding ending condition. In this case, the terminal may immediately or slowly stop the sliding process, which is not limited in the embodiment of the present application.

And a second case: the actual position information of the target element in the sliding process is theoretical position information at the end of the rapid sliding.

The theoretical position information at the end of the quick slide is used to indicate the position where the target element should be located at the end of the quick slide phase in case the interactive object does not actively end the quick slide phase.

Before judging whether the sliding process satisfies the quick sliding end condition based on the second case, it is necessary to determine the theoretical position information at the time of quick sliding end. In one possible implementation, the way to determine the theoretical position information at the end of the quick slide is: theoretical position information at the end of the quick slide is determined based on the target speed and the target acceleration of the target element at the end of the slide instruction.

In one possible implementation, the process of determining theoretical position information at the end of the quick slip based on the target speed and the target acceleration includes the following two steps:

step 1: and determining each theoretical position information sequentially passed by the target element in the sliding process based on the target speed and the target acceleration of the target element at the end of the sliding instruction, wherein the time interval between any two adjacent theoretical position information is the second reference time interval.

The inertial sliding control component in the terminal can automatically determine each theoretical position information of the target element passing through in sequence in the sliding process based on the target speed and the target acceleration, so as to control the inertial sliding process according to each theoretical position information. The time interval between any two adjacent theoretical position information is a second reference time interval, and the second reference time interval can be set according to parameters of the inertial sliding control assembly in the terminal. The second reference time interval may be the same as the first reference time interval or may be different from the first reference time interval, which is not limited in the embodiment of the present application.

The theoretical position information of the target element passing through in turn in the sliding process can be represented by s (1), s (2), s (3), … … s (m-2), s (m-1), s (m) (m is an integer not less than 3), respectively. Where s (m) represents theoretical position information of the target element when the slide play is completely stopped.

Step 2: and sequentially matching each piece of theoretical position information with the target reference condition, and taking any piece of theoretical position information as the theoretical position information at the end of the quick sliding in response to any piece of theoretical position information meeting the target reference condition.

After determining each theoretical position information of the target element passing through in turn in the sliding process based on the step 1, sequentially matching each theoretical position information with the target reference condition to sequentially judge whether each theoretical position information meets the target reference condition. And in the process of sequentially matching each piece of theoretical position information with the target reference condition, when any piece of theoretical position information meets the target reference condition, taking any piece of theoretical position information as the theoretical position information at the end of express slip. In the process of sequentially matching each piece of theoretical position information with the target reference condition, if one piece of theoretical position information meets the target reference condition, the subsequent piece of theoretical position information is not matched with the target reference condition.

In one possible implementation, any theoretical position information satisfies the target reference condition includes, but is not limited to, the following three cases:

Case a: the first distance corresponding to any theoretical position information is not larger than a first numerical value.

The first distance is a distance between any one of the theoretical position information and the first theoretical position information, and the first theoretical position information is the theoretical position information located in the previous bit of the any one of the theoretical position information.

The first value may be calculated from a first threshold and a second reference time interval, and in one possible implementation, the first value is a product of the first threshold and the second reference time interval. The first threshold may be determined from a speed threshold. In one possible implementation, the first threshold is a product of the speed threshold and the first scaling factor. The first scaling factor may be set according to the configuration situation of the terminal, which is not limited in this embodiment of the present application, for example, the first scaling factor may be set to 2, and the first threshold is 2 times the speed threshold.

Assume thatRepresenting the arbitrary theoretical position information, +.>Representing first theoretical position information, t ₂ Representing a second reference time interval and N representing a first threshold. At this time, the first distance corresponding to any one of the theoretical position information isThe first value is->. When the first distance corresponding to any one of the theoretical position information satisfies the formula 3, any one of the theoretical position information is considered to satisfy the target reference condition.

(equation 3)

In general, in the process of sliding based on the target speed and the target acceleration, the movement of the target element is a deceleration movement, and as the arrangement sequence of the theoretical position information is delayed, the first distance corresponding to the theoretical position information is gradually reduced, and when there is a first distance corresponding to one theoretical position information which is not greater than the first value, the sliding speed may be considered to be smaller, and the theoretical position information may be regarded as the theoretical position information at the end of the quick sliding when the theoretical position information satisfies the target reference condition.

Case b: the difference value between the second distance corresponding to any theoretical position information and the first distance is not larger than the second numerical value.

The second distance is a distance between second theoretical position information and the first theoretical position information, and the second theoretical position information is theoretical position information positioned in the first two bits of any theoretical position information.

The second value may be calculated from the second threshold and the second reference time interval, in one possible implementation, the second value being the product of the second threshold and the square of the second reference time interval. The second threshold may be determined from the acceleration threshold. In one possible implementation, the second threshold is a product of the acceleration threshold and the second scaling factor. The second scaling factor may be set according to the configuration of the terminal, which is not limited in this embodiment of the present application, and the second scaling factor may be the same as the first scaling factor or may be different from the first scaling factor.

Assume thatRepresenting the arbitrary theoretical position information, +.>Representing first theoretical position information,/for>Representing second theoretical position information, t ₂ Representing a second reference time interval, M representing a second threshold. At this time, the first distance corresponding to any one of the theoretical position information is +.>The second distance corresponding to any theoretical position information isThe second value is->. When the difference between the second distance and the first distance corresponding to any one of the theoretical position information satisfies the formula 4, any one of the theoretical position information is considered to satisfy the target reference condition. />

(equation 4)

In general, in the process of sliding based on the target speed and the target acceleration, the movement of the target element is a deceleration movement, and as the arrangement sequence of the theoretical position information is delayed, the difference between the second distance corresponding to the theoretical position information and the first distance gradually decreases, and when there is a difference between the second distance corresponding to one theoretical position information and the first distance not greater than the second value, the sliding speed may be considered to be smaller, the theoretical position information may satisfy the target reference condition, and the theoretical position information may be regarded as the theoretical position information at the end of the quick sliding.

Case c: the first distance is not greater than a first value, and the difference between the second distance and the first distance is not greater than a second value.

This case c is a combination of the case a and the case b described above, and the reliability of theoretical information that satisfies the target reference condition determined based on this case c is higher.

In summary, the information presentation process may be as shown in steps 601 to 608 in fig. 6. 601. The terminal detects a touch instruction; 602. after a touch instruction is detected, the position of a target element in the touched area moves in a target direction, and the terminal acquires a sliding instruction; 603. the terminal acquires target motion information of the target element at the end of the sliding instruction; 604. judging whether the target motion information meets a rapid sliding starting condition based on at least one of an acceleration threshold value and a speed threshold value; when the target motion information satisfies the quick slide start condition, step 605 is executed; 605. hiding other information except the picture and the target text in the interaction information; the attribute of the picture in the interaction information is adjusted to be a first target attribute, and the picture with the first target attribute is displayed; the attribute of the target characters in the interaction information is adjusted to be a second target attribute, and the target characters with the second target attribute are displayed on the picture with the first target attribute; 606. when the actual position information of the target element in the sliding process is the theoretical position information at the end of the quick sliding, the sliding process is considered to meet the quick sliding end condition, and step 608 is executed; 607. when a screen touch instruction is detected in the sliding process, the sliding process is considered to meet the rapid sliding ending condition, and step 608 is executed; 608. and restoring the display mode of the interactive information appearing on the screen to a default display mode.

In one possible implementation, during the sliding process, the terminal only displays the interactive information appearing on the screen, and does not display the associated information of the interactive information. And after the sliding is completely stopped, responding to a trigger instruction aiming at any second interaction information on the screen, and displaying the associated information of the second interaction information. In the actual application scenario, displaying the associated information of the second interaction information may refer to playing the video corresponding to the second interaction information, displaying the complete news information corresponding to the second interaction information, and so on.

In one possible implementation manner, the sliding process in the embodiment of the present application may be implemented based on the native sliding behavior of an application program or a web page, or may be implemented based on a customizable element sliding component, where when the customizable element sliding component is adopted, it may still be determined accurately whether to slide quickly.

In the embodiment of the application, whether the target motion information meets the rapid sliding starting condition or not is judged, and the boundary defined by the rapid sliding can be better judged, so that the interaction requirement is more accurately met, the expected browsing experience of the interaction object is achieved, and the operation experience of the interaction object is more perfect. In addition, in the sliding process, the display mode of the interactive information in the quick sliding stage in the sliding process is reorganized by using a layering alternative means, other information in the interactive information is hidden in the quick sliding stage, the visual attention priority of pictures is reduced, the visual attention priority of target characters is improved, and therefore new information touch dimension can be brought, and the touch rate of the interactive information transmission is improved.

In the embodiment of the application, when the sliding process meets the quick sliding start condition, for any first interaction information appearing on the screen, other information in the first interaction information is hidden, the attributes of the picture and the target text are respectively adjusted to be a first target attribute and a second target attribute, and then the target text with the second target attribute is displayed on the picture with the first target attribute. In the information display process, the rapid sliding starting behavior is identified in the sliding process, the display mode of the interactive information is changed after the rapid sliding starts, the pictures and the target characters in the interactive information are displayed according to different attributes, the visual effect of information display is good, the touch rate of the interactive information in the sliding process is improved, and the browsing experience of the interactive object in the sliding process is improved.

Referring to fig. 7, an embodiment of the present application provides an information display apparatus, including:

a hiding module 701, configured to hide, in response to a sliding process meeting a fast sliding start condition, other information except for a picture and a target text in the first interaction information for any first interaction information appearing on the screen in the sliding process;

The first display module 702 is configured to adjust an attribute of a picture in the first interaction information to a first target attribute, and display the picture with the first target attribute;

the second display module 703 is configured to adjust an attribute of the target text in the first interaction information to a second target attribute, and display the target text with the second target attribute on the picture with the first target attribute.

In one possible implementation, referring to fig. 8, the apparatus further includes:

an obtaining module 704, configured to obtain target motion information of the target element at the end of the sliding instruction, where the target motion information includes a target speed and a target acceleration; in response to the target motion information satisfying the rapid-slide start condition, the sliding process satisfies the rapid-slide start condition.

In one possible implementation manner, the attribute of the picture includes transparency, and the first display module 702 is further configured to increase the transparency of the picture in the first interaction information to the target transparency, and display the picture with the target transparency.

In one possible implementation manner, the attribute of the picture further includes a size, and the first display module 702 is further configured to increase the size of the picture in the first interaction information to a target size, where the target size is a size matched with the area in which the first interaction information is located; and increasing the transparency of the picture with the target size in the first interaction information to the target transparency.

In one possible implementation manner, the attribute of the target text includes a font size and a font color, and the second display module 703 is further configured to increase the font size of the target text in the first interaction information to the target font size, and adjust the color of the target text to the target color; and displaying the target characters with the target word sizes and the target colors on the picture with the first target attribute.

and the restoring module 705 is configured to restore the display mode of the interactive information appearing on the screen to the default display mode in response to the sliding process meeting the fast sliding end condition.

In one possible implementation manner, the obtaining module 704 is further configured to obtain, from the beginning of the sliding instruction, the position information of the target element once every a first reference time interval until obtaining first position information of the target element at the end of the sliding instruction; acquiring a target speed of a target element at the end of a sliding instruction based on the first position information, the second position information positioned in front of the first position information and the first reference time interval; and acquiring the target acceleration of the target element at the end of the sliding instruction based on the first position information, the second position information, the third position information positioned at the first two bits of the first position information and the first reference time interval.

In one possible implementation, the target motion information satisfies a fast slide start condition, including: the target speed is not less than the speed threshold; or the target acceleration is not less than the acceleration threshold value; alternatively, the target speed is not less than the speed threshold and the target acceleration is not less than the acceleration threshold.

a determining module 706, configured to determine, based on a target speed and a target acceleration of the target element at the end of the sliding instruction, each theoretical position information that the target element sequentially passes through in the sliding process, where a time interval between any two adjacent theoretical position information is a second reference time interval; and sequentially matching each piece of theoretical position information with the target reference condition, and taking any piece of theoretical position information as the theoretical position information at the end of the quick sliding in response to any piece of theoretical position information meeting the target reference condition.

In one possible implementation, any one of the theoretical position information satisfies the target reference condition, including: the first distance corresponding to any one of the theoretical position information is not greater than a first numerical value, the first distance is the distance between any one of the theoretical position information and the first theoretical position information, and the first theoretical position information is the theoretical position information positioned in the previous position of any one of the theoretical position information; or the difference value between the second distance corresponding to any one of the theoretical position information and the first distance is not larger than a second numerical value, the second distance is the distance between the second theoretical position information and the first theoretical position information, and the second theoretical position information is the theoretical position information positioned in the first two bits of any one of the theoretical position information; alternatively, the first distance is not greater than the first value, and the difference between the second distance and the first distance is not greater than the second value.

and a third display module 707 for displaying the associated information of the second interaction information in response to a trigger instruction for any of the second interaction information appearing on the screen.

It should be noted that, when the apparatus provided in the foregoing embodiment performs the functions thereof, only the division of the foregoing functional modules is used as an example, in practical application, the foregoing functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the apparatus and the method embodiments provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the apparatus and the method embodiments are detailed in the method embodiments and are not repeated herein.

Fig. 9 is a schematic structural diagram of a terminal according to an embodiment of the present application. The terminal may be: smart phones, tablet computers, notebook computers or desktop computers. Terminals may also be referred to by other names as user equipment, portable terminals, laptop terminals, desktop terminals, etc.

Generally, the terminal includes: a processor 901 and a memory 902.

Processor 901 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 901 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 901 may also include a main processor and a coprocessor, the main processor being a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ); a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 901 may integrate a GPU (Graphics Processing Unit, image processor) for taking care of rendering and drawing of content that the display screen needs to display. In some embodiments, the processor 901 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

The memory 902 may include one or more computer-readable storage media, which may be non-transitory. The memory 902 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 902 is used to store at least one instruction for execution by processor 901 to implement the information presentation methods provided by the method embodiments herein.

In some embodiments, the terminal may further optionally include: a peripheral interface 903, and at least one peripheral. The processor 901, memory 902, and peripheral interface 903 may be connected by a bus or signal line. The individual peripheral devices may be connected to the peripheral device interface 903 via buses, signal lines, or circuit boards. Specifically, the peripheral device includes: at least one of radio frequency circuitry 904, a touch display 905, a camera assembly 906, audio circuitry 907, a positioning assembly 908, and a power source 909.

The peripheral interface 903 may be used to connect at least one peripheral device associated with an I/O (Input/Output) to the processor 901 and the memory 902. In some embodiments, the processor 901, memory 902, and peripheral interface 903 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 901, the memory 902, and the peripheral interface 903 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 904 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 904 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 904 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 904 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 904 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 904 may also include NFC (Near Field Communication ) related circuits, which are not limited in this application.

The display 905 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 905 is a touch display, the display 905 also has the ability to capture touch signals at or above the surface of the display 905. The touch signal may be input as a control signal to the processor 901 for processing. At this time, the display 905 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 905 may be one and disposed on the front panel of the terminal; in other embodiments, the display 905 may be at least two, respectively disposed on different surfaces of the terminal or in a folded design; in still other embodiments, the display 905 may be a flexible display disposed on a curved surface or a folded surface of the terminal. Even more, the display 905 may be arranged in an irregular pattern other than rectangular, i.e., a shaped screen. The display 905 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 906 is used to capture images or video. Optionally, the camera assembly 906 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 906 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 907 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 901 for processing, or inputting the electric signals to the radio frequency circuit 904 for voice communication. For the purpose of stereo acquisition or noise reduction, a plurality of microphones can be respectively arranged at different parts of the terminal. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 901 or the radio frequency circuit 904 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 907 may also include a headphone jack.

The location component 908 is used to locate the current geographic location of the terminal to enable navigation or LBS (Location Based Service, location-based services).

The power supply 909 is used to supply power to the various components in the terminal. The power supply 909 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 909 includes a rechargeable battery, the rechargeable battery can support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, the terminal further includes one or more sensors 910. The one or more sensors 910 include, but are not limited to: acceleration sensor 911, gyroscope sensor 912, pressure sensor 913, fingerprint sensor 914, optical sensor 915, and proximity sensor 916.

The acceleration sensor 911 can detect the magnitudes of accelerations on three coordinate axes of a coordinate system established with a terminal. For example, the acceleration sensor 911 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 901 may control the touch display 905 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 911. The acceleration sensor 911 may also be used for the acquisition of motion data of a game or a user.

The gyro sensor 912 may detect a body direction and a rotation angle of the terminal, and the gyro sensor 912 may collect a 3D motion of the user to the terminal in cooperation with the acceleration sensor 911. The processor 901 may implement the following functions according to the data collected by the gyro sensor 912: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

The pressure sensor 913 may be provided at a side frame of the terminal and/or at a lower layer of the touch display 905. When the pressure sensor 913 is disposed on a side frame of the terminal, a grip signal of the terminal by a user may be detected, and the processor 901 performs left-right hand recognition or quick operation according to the grip signal collected by the pressure sensor 913. When the pressure sensor 913 is disposed at the lower layer of the touch display 905, the processor 901 performs control of the operability control on the UI interface according to the pressure operation of the user on the touch display 905. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 914 is used for collecting the fingerprint of the user, and the processor 901 identifies the identity of the user according to the fingerprint collected by the fingerprint sensor 914, or the fingerprint sensor 914 identifies the identity of the user according to the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 901 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 914 may be provided on the front, back or side of the terminal. When a physical key or a vendor Logo is provided on the terminal, the fingerprint sensor 914 may be integrated with the physical key or the vendor Logo.

The optical sensor 915 is used to collect the intensity of ambient light. In one embodiment, the processor 901 may control the display brightness of the touch display 905 based on the intensity of ambient light collected by the optical sensor 915. Specifically, when the ambient light intensity is high, the display brightness of the touch display 905 is turned up; when the ambient light intensity is low, the display brightness of the touch display panel 905 is turned down. In another embodiment, the processor 901 may also dynamically adjust the shooting parameters of the camera assembly 906 based on the ambient light intensity collected by the optical sensor 915.

A proximity sensor 916, also referred to as a distance sensor, is typically provided on the front panel of the terminal. The proximity sensor 916 is used to collect the distance between the user and the front of the terminal. In one embodiment, when the proximity sensor 916 detects that the distance between the user and the front face of the terminal gradually decreases, the processor 901 controls the touch display 905 to switch from the bright screen state to the off screen state; when the proximity sensor 916 detects that the distance between the user and the front surface of the terminal gradually increases, the processor 901 controls the touch display 905 to switch from the off-screen state to the on-screen state.

It will be appreciated by those skilled in the art that the structure shown in fig. 9 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.

In an exemplary embodiment, a computer device is also provided, see fig. 10, comprising a processor 1001 and a memory 1002, the memory 1002 having at least one program code stored therein. The at least one piece of program code is loaded and executed by the one or more processors 1001 to implement any of the information presentation methods described above.

In an exemplary embodiment, there is also provided a computer-readable storage medium having stored therein at least one program code loaded and executed by a processor of a computer apparatus to implement any of the above-described information presentation methods.

Alternatively, the above-mentioned computer readable storage medium may be a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a Read-Only optical disk (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.

It should be understood that references herein to "a plurality" are to two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: a exists alone, A and B exist together, and B exists alone. The character "/" generally indicates that the context-dependent object is an "or" relationship.

The foregoing description of the exemplary embodiments of the present application is not intended to limit the invention to the particular embodiments disclosed, but on the contrary, the intention is to cover all modifications, equivalents, alternatives, and alternatives falling within the spirit and scope of the invention.

Claims

1. An information display method, characterized in that the method comprises:

in response to the sliding process meeting the rapid sliding starting condition, hiding other information except the picture and the target text in the first interaction information for any first interaction information appearing on a screen in the sliding process, wherein the attribute of the picture comprises transparency and size;

the size of the picture in the first interaction information is increased to a target size, wherein the target size is matched with the area where the first interaction information is located;

increasing the transparency of the picture with the target size in the first interaction information to target transparency, and displaying the picture with the target transparency;

the attribute of the target characters in the first interaction information is adjusted to be a second target attribute, and the target characters with the second target attribute are displayed on the picture with the target transparency;

Determining each theoretical position information sequentially passed by the target element in the sliding process based on the target speed and the target acceleration of the target element at the end of the sliding instruction, wherein the time interval between any two adjacent theoretical position information is a second reference time interval;

sequentially matching each piece of theoretical position information with a target reference condition, and responding to any piece of theoretical position information meeting the target reference condition, wherein the any piece of theoretical position information is used as theoretical position information at the end of the quick sliding;

responding to the fact that the actual position information of the target element in the sliding process is theoretical position information when the rapid sliding is finished, or responding to the fact that a screen touch instruction is detected in the sliding process, and restoring the display mode of the interactive information appearing on the screen to a default display mode;

wherein the satisfaction of the target reference condition by any one of the theoretical position information includes any one of the following cases:

the first distance corresponding to any one of the theoretical position information is not greater than a first numerical value, the first distance is the distance between the any one of the theoretical position information and the first theoretical position information, and the first theoretical position information is the theoretical position information positioned in the position before the any one of the theoretical position information;

The difference value between the second distance corresponding to any one of the theoretical position information and the first distance is not larger than a second numerical value, the second distance is the distance between the second theoretical position information and the first theoretical position information, and the second theoretical position information is the theoretical position information positioned in the first two bits of any one of the theoretical position information;

the first distance is not greater than the first value, and the difference between the second distance and the first distance is not greater than the second value.

2. The method of claim 1, wherein the method further comprises, in response to the sliding process satisfying a quick-sliding start condition, before hiding, for any first interaction information that appears on the screen, other information than the picture and the target text in the first interaction information, during the sliding process:

acquiring target motion information of the target element at the end of the sliding instruction, wherein the target motion information comprises target speed and target acceleration;

in response to the target motion information satisfying a rapid-slide start condition, the sliding process satisfies the rapid-slide start condition.

3. The method according to claim 1, wherein the attribute of the target text includes a font size and a font color, the adjusting the attribute of the target text in the first interaction information to a second target attribute, and displaying the target text with the second target attribute on the picture with the target transparency includes:

Increasing the word size of the target word in the first interaction information to a target word size, and adjusting the color of the target word to a target color;

and displaying the target characters with the target word sizes and the target colors on the picture with the target transparency.

4. The method of claim 2, wherein the obtaining the target motion information of the target element at the end of the sliding instruction comprises:

acquiring the position information of the target element at intervals of a first reference time interval from the beginning of the sliding instruction until the first position information of the target element at the end of the sliding instruction is obtained;

acquiring a target speed of the target element at the end of a sliding instruction based on the first position information, second position information positioned in front of the first position information and the first reference time interval;

and acquiring target acceleration of the target element at the end of the sliding instruction based on the first position information, the second position information, third position information positioned at the first two bits of the first position information and the first reference time interval.

5. The method of claim 2, wherein the target motion information satisfies a quick slide start condition, comprising:

The target speed is not less than a speed threshold; or alternatively, the process may be performed,

the target acceleration is not less than an acceleration threshold; or alternatively, the process may be performed,

the target speed is not less than the speed threshold and the target acceleration is not less than the acceleration threshold.

6. The method according to any one of claims 1-5, further comprising:

and responding to a trigger instruction aiming at any second interaction information on the screen, and displaying the associated information of the second interaction information.

7. An information presentation apparatus, the apparatus comprising:

the hiding module is used for responding to the condition that the sliding process meets the rapid sliding starting condition, and hiding other information except the picture and the target text in the first interaction information for any first interaction information appearing on a screen in the sliding process, wherein the attribute of the picture comprises transparency and size;

the first display module is used for increasing the size of the picture in the first interaction information to a target size, wherein the target size is matched with the area where the first interaction information is located; increasing the transparency of the picture with the target size in the first interaction information to target transparency, and displaying the picture with the target transparency;

The second display module is used for adjusting the attribute of the target text in the first interaction information into a second target attribute and displaying the target text with the second target attribute on the picture with the target transparency;

the determining module is used for determining each theoretical position information sequentially passed by the target element in the sliding process based on the target speed and the target acceleration of the target element at the end of the sliding instruction, and the time interval between any two adjacent theoretical position information is a second reference time interval; sequentially matching each piece of theoretical position information with a target reference condition, and responding to any piece of theoretical position information meeting the target reference condition, wherein the any piece of theoretical position information is used as theoretical position information at the end of the quick sliding;

the recovery module is used for responding to the fact that the actual position information of the target element in the sliding process is theoretical position information when the rapid sliding is finished, or responding to the fact that a screen touch instruction is detected in the sliding process, and recovering the display mode of the interactive information appearing on the screen to a default display mode;

8. The apparatus of claim 7, wherein the apparatus further comprises:

9. The apparatus of claim 7, wherein the attributes of the target text include a font size and a font color, and the second display module is configured to increase the font size of the target text in the first interaction information to the target font size and adjust the color of the target text to the target color; and displaying the target characters with the target word sizes and the target colors on the picture with the target transparency.

10. The apparatus according to claim 8, wherein the obtaining module is configured to obtain, from a start of a sliding instruction, position information of the target element at intervals of a first reference time interval until first position information of the target element at an end of the sliding instruction is obtained; acquiring a target speed of the target element at the end of a sliding instruction based on the first position information, second position information positioned in front of the first position information and the first reference time interval; and acquiring target acceleration of the target element at the end of the sliding instruction based on the first position information, the second position information, third position information positioned at the first two bits of the first position information and the first reference time interval.

11. The apparatus of claim 8, wherein the target motion information satisfies a quick slide start condition, comprising: the target speed is not less than a speed threshold; or the target acceleration is not less than an acceleration threshold value; alternatively, the target speed is not less than the speed threshold, and the target acceleration is not less than the acceleration threshold.

12. The apparatus according to any one of claims 7-11, wherein the apparatus further comprises:

13. A computer device comprising a processor and a memory, wherein the memory has stored therein at least one program code that is loaded and executed by the processor to implement the information presentation method of any of claims 1 to 6.

14. A computer readable storage medium having stored therein at least one program code, the at least one program code being loaded and executed by a processor to implement the information presentation method of any one of claims 1 to 6.