CN111435513A

CN111435513A - Content processing method, device and system

Info

Publication number: CN111435513A
Application number: CN201910028740.9A
Authority: CN
Inventors: 董鹂贇
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-01-11
Filing date: 2019-01-11
Publication date: 2020-07-21
Anticipated expiration: 2039-01-11
Also published as: CN111435513B

Abstract

The embodiment of the application discloses a content processing method, a device and a system, wherein the system comprises: the intelligent mirror equipment terminal is used for carrying out image acquisition on the trial effect of the first user on the target commodity object and submitting the image acquisition result and the associated information of the target commodity object to the server; the server is used for determining the identification of the target commodity object according to the association information and generating target content according to the image acquisition result and the identification information of the target commodity object, wherein the target content is used for being provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user. Through the embodiment of the application, the problem of various pain points in the online and offline combined service mode can be solved, and the resource waste is reduced.

Description

Content processing method, device and system

Technical Field

The present application relates to the field of content processing technologies, and in particular, to a content processing method, device and system.

Background

The combination of online and offline is the core of a 'new retail' mode, how to provide help or support for users in offline physical stores through online data, how to better realize online-to-offline drainage, convert online user traffic into offline user traffic, how to continue behavior in offline physical stores to online, realize online repeated purchase, and the like, which are always pain points in the operation process and need to be continuously optimized and improved.

In the prior art, specific solutions exist, for example, user rights such as coupons that can only be verified and used in offline physical stores are pushed online, so as to realize the drainage of online traffic to the offline physical stores. Or, during shopping in the online physical store, the online shopping behavior is continued to be online by paying attention to an online 'cloud store' corresponding to the physical store by a code scanning mode and the like of a specified application program, and the like.

Above-mentioned scheme can both solve the problem to a certain extent, but, single scheme probably makes the user lose fresh feeling after the live time has been long to effect such as actual drainage reduces, causes the wasting of resources even. Therefore, how to continuously release a newer solution to solve the pain point existing in the online and offline combined mode becomes a technical problem to be solved by those skilled in the art.

Disclosure of Invention

The application provides a content processing method, a content processing device and a content processing system, which can solve the problem of various pain points in an online and offline combined service mode and reduce resource waste.

The application provides the following scheme:

a content processing system, comprising:

the intelligent mirror equipment terminal is used for carrying out image acquisition on the trial effect of the first user on the target commodity object and submitting the image acquisition result and the associated information of the target commodity object to the server;

the server is used for determining the identification of the target commodity object according to the association information of the target commodity object and generating target content according to the image acquisition result and the identification information of the target commodity object, wherein the target content is used for being provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user.

A content processing method, comprising:

acquiring an image of a trial effect of a first user on a target commodity object;

obtaining the associated information of the target commodity object;

and submitting the image acquisition result and the associated information of the target commodity object to a server so as to generate target content according to the image acquisition result and the associated information of the target commodity object, wherein the target content is provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user.

A content processing method, comprising:

receiving an image acquisition result submitted by an intelligent mirror equipment terminal and associated information of a target commodity object, wherein the image acquisition result is obtained by acquiring a trial effect of a first user on the target commodity object by the intelligent mirror equipment terminal;

determining the identification of the target commodity object according to the associated information of the target commodity object;

and generating target content according to the image acquisition result and the identification information of the target commodity object, wherein the target content is used for being provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user.

A content processing method, comprising:

acquiring target content, wherein the target content is generated by a server according to an image acquisition result submitted by an intelligent mirror equipment terminal and associated information of a target commodity object, and the image acquisition result is acquired by acquiring an image in the process of trial of the target commodity object by a first user;

and displaying the target content.

A content processing system, comprising:

the first terminal of the first user is used for carrying out image acquisition on the trial effect of the first user on the target commodity object and providing a signal carrying user identification information of the first user;

the intelligent mirror equipment terminal is used for acquiring the associated information of the target commodity object, acquiring the user identification information of the first user by receiving the signal, and submitting the associated information of the target commodity object and the user identification information to a server;

the server is used for generating target commodity object information according to the received associated information of the target commodity object and sending the target commodity object information to the first terminal of the associated first user according to the user identification information;

and the first terminal of the first user is further used for generating target content according to the image acquisition result and the received information of the target commodity object.

A content processing method, comprising:

providing a signal carrying user identification information of a first user so that an intelligent mirror equipment terminal can obtain the associated information of the target commodity object, obtain the user identification information of the first user according to the signal, and submit the associated information of the target commodity object and the user identification information to a service end;

receiving target commodity object information provided by the server;

and generating target content according to the image acquisition result and the received information of the target commodity object.

A content processing method, comprising:

obtaining user identification information of a first user according to a signal provided by a first terminal of the first user;

obtaining the associated information of a target commodity object which is being tried by the first user;

and submitting the associated information of the target commodity object and the user identification information to a server so that the server can determine the information of the target commodity object and provide the information to a first terminal of the first user, wherein the first terminal of the first user generates target content according to the information of the target commodity object and an image acquisition result, and the image acquisition result is obtained by acquiring the image of the trial effect of the target commodity object of the first user.

A content processing method, comprising:

receiving the correlation information of a target commodity object tried by a first user and the user identification information of the first user, which are submitted by an intelligent mirror equipment terminal; the intelligent mirror equipment terminal obtains the user identification information of the first user according to a signal carrying the user identification information and provided by the first terminal of the first user;

determining target commodity object information according to the received associated information of the target commodity object;

and sending the target commodity object information to a first terminal of the associated first user according to the user identification information, so that the first terminal of the first user can generate target content according to the image acquisition result and the received information of the target commodity object.

A content processing apparatus comprising:

the image acquisition unit is used for acquiring the image of the trial effect of the first user on the target commodity object;

a commodity object information obtaining unit for obtaining the associated information of the target commodity object;

and the information submitting unit is used for submitting the image acquisition result and the associated information of the target commodity object to a server so as to generate target content according to the image acquisition result and the target commodity object information, wherein the target content is used for being provided for a first terminal of a first user or a second terminal of a second user having an association relationship with the first user.

A content processing apparatus comprising:

the information receiving unit is used for receiving an image acquisition result submitted by the intelligent mirror equipment terminal and the associated information of the target commodity object, wherein the image acquisition result is acquired by acquiring the trial effect of the first user on the target commodity object by the intelligent mirror equipment terminal;

the commodity object information determining unit is used for determining the identification of the target commodity object according to the associated information of the target commodity object;

and the content generating unit is used for generating target content according to the image acquisition result and the identification information of the target commodity object, wherein the target content is used for being provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user.

A content processing apparatus comprising:

the content obtaining unit is used for obtaining target content, the target content is generated by the server according to an image acquisition result submitted by the intelligent mirror equipment terminal and the associated information of the target commodity object, and the image acquisition result is obtained by acquiring an image in the process of trying the target commodity object by a first user;

and the content display unit is used for displaying the target content.

A content processing apparatus comprising:

the signal providing unit is used for providing a signal carrying user identification information of a first user so that the intelligent mirror equipment terminal can obtain the associated information of the target commodity object, obtain the user identification information of the first user according to the signal and submit the associated information of the target commodity object and the user identification information to a server;

a commodity object information receiving unit, configured to receive target commodity object information provided by the server;

and the content generating unit is used for generating target content according to the image acquisition result and the received information of the target commodity object.

A content processing apparatus comprising:

a user identification information obtaining unit, configured to obtain user identification information of a first user according to a signal provided by a first terminal of the first user;

a commodity object information obtaining unit, configured to obtain association information of a target commodity object that the first user is trying on;

and the information submitting unit is used for submitting the associated information of the target commodity object and the user identification information to a server so that the server can determine the information of the target commodity object and provide the information to a first terminal of the first user, the first terminal of the first user generates target content according to the information of the target commodity object and an image acquisition result, and the image acquisition result is obtained by carrying out image acquisition on the trial effect of the target commodity object of the first user.

A content processing apparatus comprising:

the information receiving unit is used for receiving the correlation information of the target commodity object tried by the first user and the user identification information of the first user, wherein the correlation information is submitted by the intelligent mirror equipment terminal; the intelligent mirror equipment terminal obtains the user identification information of the first user according to a signal carrying the user identification information and provided by the first terminal of the first user;

a commodity object information determining unit for determining target commodity object information based on the received associated information of the target commodity object;

and the information sending unit is used for sending the target commodity object information to a first terminal of the associated first user according to the user identification information so that the first terminal of the first user can generate target content according to the image acquisition result and the received information of the target commodity object.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

obtaining the associated information of the target commodity object;

An electronic device, comprising:

one or more processors; and

An electronic device, comprising:

one or more processors; and

and displaying the target content.

An electronic device, comprising:

one or more processors; and

receiving target commodity object information provided by the server;

An electronic device, comprising:

one or more processors; and

An electronic device, comprising:

one or more processors; and

According to the specific embodiments provided herein, the present application discloses the following technical effects:

through the embodiment of the application, functions such as photographing and information interaction are achieved for the intelligent mirror device, in the process that a first user checks the trial effect of a target commodity object through the intelligent mirror device, the image acquisition of the trial effect of the first user can be achieved, the relevant information of the target commodity object can also be obtained, the image acquisition result and the relevant information of the target commodity object are submitted to the server, target content is generated by the server, the target content can be provided for the first terminal of the first user and is used for the first user to compare and check, or is shared by other users, opinions or suggestions are obtained from other users, or drainage of other users from an online entity shop to an offline entity shop is achieved, and the like. Therefore, by the mode, the problems of various pain points in the online and offline combined service mode can be solved better and more effectively, the utilization rate of users is improved conveniently, and the resource waste is reduced.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a first system provided by an embodiment of the present application;

2-1, 2-2 are schematic diagrams of a first scenario provided by an embodiment of the present application;

3-1, 3-2 are schematic diagrams of a first terminal interface of a first user provided by an embodiment of the present application;

FIG. 4 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 5 is a flow chart of a second method provided by embodiments of the present application;

FIG. 6 is a flow chart of a third method provided by embodiments of the present application;

FIG. 7 is a schematic diagram of a second system provided by embodiments of the present application;

8-1, 8-2, 8-3 are diagrams of a second scenario provided by embodiments of the present application;

FIG. 9 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 10 is a flow chart of a fifth method provided by embodiments of the present application;

FIG. 11 is a flow chart of a sixth method provided by embodiments of the present application;

FIG. 12 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 13 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 14 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 15 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

FIG. 16 is a schematic diagram of a fifth apparatus provided by an embodiment of the present application;

FIG. 17 is a schematic view of a sixth apparatus provided by an embodiment of the present application;

fig. 18 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the application, a corresponding solution is provided mainly for the physical shop scene with the operation range including the category commodity objects such as clothes, beauty cosmetics and the like. In the above-mentioned physical store, a fitting mirror or a cosmetic mirror is usually provided for a consumer user (or a buyer user, etc., which is referred to as a "first user" in this embodiment), and the first user may try on or try on a commodity object of interest in a process of entering the physical store to purchase the specific commodity object, and view a specific trying on or trying out effect through the fitting mirror or the cosmetic mirror, so as to serve as an important basis for influencing a shopping decision.

In the prior art, a fitting mirror or a cosmetic mirror is usually only a common mirror, and the function of the fitting mirror or the cosmetic mirror is only to present a specific trial effect image for a first user in the process of trial of a commodity object by the first user. In the embodiment of the present application, the fitting mirror or the cosmetic mirror may be improved, specifically, in terms of hardware, a computer device with a "mirror screen" may be adopted as the fitting mirror, and the device may be referred to as an "intelligent mirror device," which is not only used for presenting a trial effect image, but also used for performing some information interaction with a server, a first user or other terminal devices to help the first user generate related content information, including a shot photo, a video and the like in a trial process, and information such as an ID in a specifically trial commodity object online sales system. In addition, the content information can be sent to mobile terminal equipment such as a mobile phone and the like associated with the first user in some ways, so that the first user can compare and check the trial effect of a plurality of commodity objects through the content information, and the user can conveniently select among the commodity objects; or the system can be used for sharing with other users to ask for opinions or suggestions of the other users, or sharing with other users through a video website, a sharing platform provided in a specific network sales system station, and the like, so as to provide references for the other users, and facilitate the users to purchase specific commodity objects in an online or offline manner. Or, the information may also be directly sent to a second terminal of a second user (for example, a friend user of the first user, etc.) having an association relationship with the first user through the server, and so on. In this way, the problem of pain spots in the process of combining the above-line and the below-line can be solved.

In specific implementation, in order to achieve the above purpose, it is first necessary to acquire an image of the first user in the trial process, and to know identification information such as an ID of a specific trial commodity object. The information about the commodity object may be specifically obtained through a smart mirror device equipped in the physical store, and the image acquisition during the trial process of the first user may be acquired through a mobile terminal device such as a mobile phone of the first user or may be acquired through the smart mirror device. In the former case, since the acquired image information is local to the mobile terminal device, the information of the specific commodity object is transmitted to the mobile terminal device only by some means, and the specific content generation and other operations can be completed locally on the mobile terminal device. For the latter, the intelligent mirror device can be used for collecting images and determining commodity object information, and in addition, user identification information registered in the server by the first user can be obtained and then sent to the server, and the server generates specific content information and sends the content information to the local mobile terminal device corresponding to the user identification information.

The two specific embodiments described above are described in detail below.

Example one

In the first embodiment, the intelligent mirror device collects the image of the first user in the trial process, obtains the association information of the target commodity object, uploads the association information to the server, generates the target content by the server, and provides the target content to the first terminal of the first user or the second terminal of the second user having an association relationship with the first user in some ways. In this scheme, the specific execution body may include: the mobile terminal device comprises a client (in the embodiment of the present application, referred to as "intelligent mirror device terminal" for short) running in the intelligent mirror device, a server (usually deployed in a cloud and capable of providing services for a plurality of physical stores), and a client (in the embodiment of the present application, referred to as "first terminal of a first user" for short) running in a mobile terminal device associated with a first user. Specifically, referring to fig. 1, the first embodiment provides a content processing system, including:

the intelligent mirror equipment terminal 110 is configured to perform image acquisition on a trial effect of a first user on a target commodity object, and submit an image acquisition result and associated information of the target commodity object to the server 120;

the server 120 is configured to determine an identifier of the target commodity object according to the association information of the target commodity object, and generate a target content according to the image acquisition result and the identifier information of the target commodity object, where the target content is used to be provided to a first terminal of a first user or a second terminal of a second user having an association relationship with the first user.

The intelligent mirror device can be terminal equipment provided with an intelligent operating system, and is provided with a display screen such as a mirror screen, so that the intelligent mirror device can be used as an ordinary mirror and can also realize an information interaction function. In the embodiment of the present application, the smart mirror device may further be equipped with an image capturing device (a camera, etc.), which may capture an image of the first user.

Specifically, when image acquisition is performed, there may be a plurality of specific triggering modes. For example, in one mode, the smart mirror device terminal may provide an operation option for image acquisition, and after receiving an operation instruction through the operation option, perform image acquisition on the trial effect of the first user. For example, as shown at 201 in fig. 2-1, an icon button in a "shooting" style may be displayed in the mirror screen, and during the trial process of a specific commodity object, if a first user needs to take a picture or shoot, the first user may click the button on the screen, and then the smart mirror device terminal starts the image capture device to take a picture of the first user. The first user usually needs to approach the screen to complete specific clicking operation because the operation options are on the screen of the intelligent mirror device, and then the first user needs to retreat for a certain distance to enable the camera to acquire a complete human body image. Therefore, in order to facilitate image acquisition, after the first user clicks the operation option on the screen of the intelligent mirror device, shooting can be started after a certain time delay. That is to say, at this time, the smart mirror device terminal may be specifically configured to start timing after receiving the operation instruction through the operation option, and start image acquisition after delaying a preset time length. In particular, the countdown information may be displayed on the screen of the smart mirror device so that the first user may prepare for the countdown period, including adjusting his or her position, putting his or her posture, and so on. For example, as shown at 202 in fig. 2-1, the shooting may be performed after a delay of 5 seconds, and at this time, a countdown process of "5", "4", "3", "2", "1", and the like may be shown in the screen of the smart mirror device. After the countdown is over, the photographing may be performed as shown in fig. 2-2.

In addition to starting shooting by clicking an operation option provided by the smart mirror device, the shooting can also be started by a gesture action or the like made by the first user. At this moment, the intelligent mirror equipment terminal is specifically used for recognizing the gesture action of the first user and acquiring the image of the trial effect of the first user when recognizing the preset gesture action. In this way, in the process of checking trial effects through the smart mirror device, if shooting is needed, specific shooting operation can be triggered through the gesture or the action.

In the case of collecting the relevant image data about the first user, the smart mirror device terminal may further obtain information related to the target commodity object currently tried on, and submit the information to the server. The information related to the target commodity object obtained by the intelligent mirror device terminal may be of various types, for example, in one mode, the intelligent mirror device terminal may specifically identify the target commodity object, and submit the identification of the identified commodity object as the related information to the server. That is to say, the intelligent mirror device terminal can complete the identification process of the target commodity object identification by itself, and at this moment, the server can directly obtain the identification information of the commodity object.

Specifically, the intelligent mirror device terminal may obtain the target commodity object identifier in a plurality of ways, for example, in one way, a commodity object information list in an associated entity store and picture data of each commodity object may be stored locally in the intelligent mirror device in advance, so that in the process of collecting the image of the trial effect information of the first user, the relevant picture information of the specific target commodity object may be collected, and then, the relevant picture information may be compared with the prestored picture to determine the identifier of the matched target commodity object. Or, in another mode, the target commodity object may be associated with a radio frequency identification RFID card device, and the identification information such as an ID of the target commodity object is recorded by the RFID card; at this time, the smart mirror device terminal may be specifically configured to obtain the identification information of the target commodity object by reading a card of the RFID card associated with the target commodity object.

In another mode, the process of specifically identifying the target commodity object identifier may also be executed by the server. In this way, the server may pre-store a correspondence between the physical store identifier and the commodity object information base, where the commodity object identifier and the corresponding commodity object picture information are stored. At this time, the intelligent mirror equipment terminal can extract the image content related to the target commodity object from the image acquisition result, and submit the image content and the entity shop identification information related to the dressing mirror to a server as the related information; in this way, after receiving the relevant information, the service end can determine the identification of the target commodity object by comparing the relevant information with each commodity object picture in the corresponding entity shop.

The server side can generate specific target content after acquiring the image information of the first user about the trial effect of the target commodity object and determining the information such as the identification of the specific target commodity object. The target content may include the aforementioned image information on the trial effect, and information of the target commodity object. When the image information is photo information, the information about the target commodity object can be displayed at a position such as a lower part of the photo in a form of a 'card' and the like, and then after the content is sent to a mobile terminal device associated with the first user or shared with other users, the content can enter a receiving page such as a detail page of the target commodity object by clicking the 'card', and accordingly, the user can complete operations such as purchasing the target commodity object on line. If the image information about the first user trial effect is video information, one or more frames of images may be inserted into the video to show information such as a link of a target commodity object (specifically, the image information may exist in the form of a two-dimensional code or the like), or a floating layer displayed at the top may be added at a position such as below the video information, in which information such as a link of a detail page about the target commodity object is provided, and the user may jump to the detail page of the target commodity object by clicking the floating layer or the like in the process of viewing the video information, and the like.

After generating the specific target content information, the server may also provide the specific target content information to the first terminal of the first user in some ways, where the specific ways may be various. For example, in one mode, the server may directly provide a corresponding network address for the generated content, generate graphic code data such as a two-dimensional code according to the network address, and return the graphic code data to the intelligent mirror device terminal, and the make-up mirror client may display the graphic code. At this time, the first user may open the first terminal of the first user installed in the mobile terminal device of the first user, scan the graphic code through functions of "scan" and the like in the first terminal of the first user, that is, submit a corresponding request to the server, and then the server may return the generated target content information to the first terminal of the first user, so that the specific target content information contacts the specific first user terminal device.

Or, in another implementation manner, the intelligent mirror device terminal may further obtain user identification information registered by the first user in the server, and submit the user identification information to the server; in this way, after the server generates the target content, the server may directly send the target content to the first terminal of the first user according to the user identifier.

The intelligent mirror equipment terminal can also obtain the user identification information of the first user in various ways, for example, in one way, the first terminal of the first user can provide a sound wave signal with preset frequency, and the sound wave signal carries the user identification information; then, the smart mirror device terminal may obtain the user identification information by listening to the sound wave signal and decoding. In specific implementation, the first terminal of the first user may be triggered to transmit the acoustic wave signal through some condition settings, for example, the first terminal of the first user may be triggered in a manner of "shake", and the like. That is to say, in this way, under the condition that the image information of the trial effect of the first user on the target commodity object is acquired through the smart mirror device, and the associated information about the target commodity object is obtained, the first user can also start the first terminal of the first user installed in the mobile terminal device of the first user, and through the ways of "shaking" and the like, the mobile terminal device is enabled to emit a sound wave signal with a certain frequency (which can be usually out of the frequency range recognizable by human hearing), and the user identification information of the first user is carried in the sound wave signal, so that the smart mirror device terminal can obtain the user identification information of the first user. Then, the collected image information, the associated information of the target commodity object and the user identification information of the first user can be submitted to the server, specific target content is generated by the server, and the target content is sent to the corresponding mobile terminal equipment according to the user identification information.

Or, in another mode, the target content generated by the server may be provided to a second terminal of a second user having an association relationship with the first user, in addition to the first terminal of the first user. For example, the specific information may be a friend user of the first user, or a family member user, and so on. In a specific implementation, in a case where the second terminal is provided to a second user having an association relationship with the first user, the server may obtain identification information of the first user (the specific manner is as described above), and in addition, the server may also store information such as an identification of the second user having an association relationship with the first user in advance, where the information may be configured in the server in advance by the first user, or the server may automatically discover and store an association relationship between users. Therefore, after acquiring the identifier of the first user and generating the target content according to the relevant image data of the first user and the information of the trial target commodity object, the target content can be directly sent to the second terminal of the second user having the relation with the first user. In this way, the second user can view specific targeted content through his second terminal, can help the first user provide reference opinions, and so on.

The specific target content may have a plurality of specific uses when being transmitted to the first terminal of the first user and displayed on the corresponding mobile terminal device. For example, in one case, the current first user may view a specific trial effect by himself, for example, there may be no purchase in the physical store at that time, but wants to leave the image information of the trial effect, view it for a later time, decide whether to purchase it, and so on. Or, when the same first user tries commodity objects in one physical store, a plurality of commodity objects may be tried in sequence, and the trial effect difference between the plurality of commodity objects may need to be compared, at this time, the scheme provided in the embodiment of the present application may also be utilized to meet the requirement of the first user.

During specific implementation, in order to compare trial effects of a plurality of commodity objects tried by the same user, the intelligent mirror equipment terminal can also acquire face image characteristic information of the first user, record the corresponding relation between the face image characteristic information and the user identification information, so as to respectively acquire images of trial effects of different target commodity objects of the same first user according to the face image characteristic information, and submit acquired image acquisition results and associated information of corresponding target commodity objects to a server side; at this time, the server is specifically configured to generate multiple copies of target content according to the multiple image acquisition results and the associated information of the corresponding target commodity object, and provide the multiple copies of target content to the first terminal of the first user according to the user identifier of the first user, so as to compare and check the trial effects of different target commodity objects.

The specific target content can be used for the first user to locally view and can be shared with other users. In one mode, the first terminal of the first user may further provide an operation option for sharing the target content to the friend user through the target social network system. For example, by clicking on the "friend collusion" option shown in fig. 3-1, specific target content information may be shared to friend users of the first user. In this way, the friend user can provide reference opinions or suggestions and the like for the friend user, so that when the first user cannot determine whether to purchase or not depending on personal judgment or judgment of the same person, the first user can also assist in making a shopping decision by inquiring opinions or suggestions of other users on line. In addition, for the friend user who receives the target content information, since the information such as the link of the target commodity object is included, the friend user can browse the target commodity object information on line and can perform operations such as online purchasing.

Another sharing manner may be to share in a target page, that is, the first terminal of the first user may be further configured to provide an operation option for publishing the target content to the target page for display, so that a viewer user of the target page obtains the usage effect information and the associated commodity object information through the target content. For example, by clicking on this option, specific target content may be posted to a page such as "show," such as the "share Square" button shown in FIGS. 3-2.

The specific target page may be various, and for example, may include: the webpage is provided by a network community subsystem in the associated network sales system, and the network community subsystem is used for performing aggregation display on shared content generated by a plurality of first users in the process of trying a plurality of commodity objects in a plurality of entity shops. That is to say, some network sales systems provide a network community platform for users, and the users can publish information such as use feeling of purchased commodity objects through the platform, so that in the embodiment of the present application, the network community platform can be used as a target page, and currently generated try-on effect information of the target commodity object is published to the network community platform for other users to view.

Or, the specific target page may also be a user comment information page of an online virtual store associated with the physical store where the specific target page is currently located. In specific implementation, a specific brand merchant or the like may set up a corresponding online virtual store such as a "cloud store" or an online virtual store such as a flagship store of a specific brand, which may include a user evaluation information page, so that the user evaluation information page may also be used as a target page, and a specifically generated target content may be published to the user evaluation information page. Therefore, the fitting experience information of the offline user in the entity shop can be provided for the online user, and the online user can obtain more and more valuable reference information in the shopping decision process.

Still alternatively, the target page may also include: and the associated network sales system provides a page for performing aggregate display on the related information in the entity shop under the line. For example, a page may be used to aggregate sales promotion information in an offline physical store near the first user, such as a mall running a buy-to-send sales promotion, a store running a discount, etc. In this case, the page may be a target page, and the specifically generated target content may be delivered to the target page. At this time, the display position of the specific target content may also correspond to a position where the information of the corresponding entity store is located in the page. For example, if the first user generates corresponding target content during the fitting process in a certain physical store a and information such as a sales promotion corresponding to the physical store is displayed on the page, the target content information may be displayed by adding a floating layer or a pop-up frame to a resource space where the physical store is located. Therefore, in the process of browsing the page by other users, the information of the promotion activities in the specific entity shop can be obtained, and the information such as effect pictures for trying on some specific commodity objects in the entity shop by the first user can also be obtained, so that the online flow can be better guided to the offline entity shop, and the diversion success rate is improved.

In addition, as described above, the specifically acquired image information may include video information, and in this case, the specifically generated target content includes video content, and therefore, the target page may also include a page provided by a preset video website system. For example, target content of a specifically generated video class can be published to some video websites, so that a viewer of the video websites can also browse effect information when the first user tries on a certain commodity object in a physical store, and can also obtain information such as a link about the commodity object from the effect information, and if the information is interesting, the link can be clicked to jump to a specific detail page and the like, so that the traffic of the video websites can be guided to the network sales system.

It should be noted that, in the specific implementation, since the trial behavior of the specific first user occurs in the physical store, in order to better implement online-to-offline drainage, geographic location information of the associated physical store may be added to the target content. For example, the specific information may be address information of the physical store, or coordinate information provided based on an electronic map or the like. Therefore, the browser user of the target content can directly obtain the geographic position information of the entity shop through the target content, and the user interested in the entity shop can find the entity shop through the geographic position information, so that convenience is brought to online-offline drainage.

In summary, according to the embodiment of the application, functions such as photographing and information interaction are achieved for the intelligent mirror device, so that in the process that a first user views the trial effect of a target commodity object through the intelligent mirror device, the trial effect of the first user can be subjected to image acquisition, the associated information of the target commodity object can be obtained, the image acquisition result and the associated information of the target commodity object are submitted to the server, target content is generated by the server, the target content can be provided for the first terminal of the first user to be contrasted and viewed by the first user, or shared by other users, opinions or suggestions are obtained from other users, or drainage of other users from an online entity shop to an offline entity shop is achieved, and the like. Therefore, the method can better and more effectively solve the problems of various pain points in the online and offline combined service mode, has novel form, is convenient for improving the utilization rate of users and reduces the resource waste.

Example two

The second embodiment corresponds to the first embodiment, and provides a content processing method from the perspective of the makeup trying mirror device client, and referring to fig. 4, the method may specifically include:

s410: acquiring an image of a trial effect of a first user on a target commodity object;

in specific implementation, operation options for image acquisition can be provided; and after receiving an operation instruction through the operation option, acquiring the image of the trial effect of the first user. In an optional mode, the timing may be started after receiving an operation instruction through the operation option, and the image acquisition of the trial effect of the first user is started after delaying a preset time length.

In another mode, the gesture action of the first user can be further recognized, and when the preset gesture action is recognized, the image acquisition is carried out on the trial effect of the first user.

S420: obtaining the associated information of the target commodity object;

specifically, the target commodity object may be identified, and the identified commodity object identification information may be used as the related information.

The target commodity object is associated with Radio Frequency Identification (RFID) card equipment, and identification information of the target commodity object is recorded through the RFID card; at this time, the RFID card reading device on the smart mirror device may read the RFID card associated with the target commodity object to obtain the identification information of the target commodity object.

In another mode, image content related to the target commodity object can be extracted from the image acquisition result, and the image content and entity shop identification information related to the dressing mirror are used as the related information; the server is specifically used for determining the identification of the target commodity object by comparing with each commodity object picture in the corresponding entity store after receiving the relevant information.

S430: and submitting the image acquisition result and the associated information of the target commodity object to a server so as to generate target content according to the image acquisition result and the target commodity object information, wherein the target content is provided for a first terminal of a first user or a second terminal of a second user having an association relationship with the first user.

In specific implementation, user identification information registered in the server by the first user may also be obtained and submitted to the server, so that the server sends the target content to the first terminal of the first user or the second terminal of a second user having an association relationship with the first user according to the user identification after generating the target content.

Wherein the user identification information may be obtained by listening to and decoding an acoustic signal emitted by a first terminal of the first user.

In addition, the face image feature information of the first user can be collected, and the corresponding relation between the face image feature information and the user identification information is recorded; at this time, image acquisition can be respectively carried out on the trial effects of different target commodity objects of the same first user according to the facial image feature information; and submitting the acquired multiple image acquisition results and the associated information of the corresponding target commodity object to a server together so that the server generates multiple target contents and provides the multiple target contents to a first terminal of the first user or a second terminal of a second user having an association relation with the first user.

In another mode, the graphic code information generated by the server according to the website information allocated to the target content may also be received and displayed, so that the first terminal of the first user can obtain the target content by scanning the graphic code.

EXAMPLE III

The third embodiment also corresponds to the first embodiment, and from the perspective of the server, a content processing method is provided, and referring to fig. 5, the method may specifically include:

s510: receiving an image acquisition result submitted by an intelligent mirror equipment terminal and associated information of a target commodity object, wherein the image acquisition result is obtained by acquiring a trial effect of a first user on the target commodity object by the intelligent mirror equipment terminal;

s520: determining the identification of the target commodity object according to the associated information of the target commodity object;

s530: and generating target content according to the image acquisition result and the identification information of the target commodity object, wherein the target content is used for being provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user.

The received associated information of the target commodity object comprises an identifier of the target commodity object identified by the intelligent mirror equipment terminal.

Or, the received associated information of the target commodity object includes: the image content of the target commodity object and the entity shop identification information associated with the intelligent mirror equipment; at this time, the corresponding relation between the entity shop mark and the commodity object information base can be preserved in advance, and the commodity object information base is preserved with the commodity object mark and the corresponding commodity object picture information; specifically, when the identifier of the target commodity object is determined according to the related information, the identifier of the target commodity object may be determined by comparing the image content of the target commodity object with each commodity object picture in the corresponding entity store.

During specific implementation, user identification information of the first user provided by the intelligent mirror equipment terminal can be received; and after the target content is generated, sending the target content to a first terminal of the first user according to the user identification.

The method comprises the steps that a plurality of image acquisition results acquired by the same first user in the using process of different target commodity objects submitted by the receiving intelligent mirror equipment terminal and associated information of the corresponding target commodity objects can be received; at this time, multiple copies of target content may be generated according to the multiple image acquisition results and the associated information of the corresponding target commodity object, and provided to the first terminal of the first user according to the user identifier of the first user, so as to compare and view trial effects of different target commodity objects.

Or after the target content is generated, generating graphic code information according to the website information allocated to the target content, and returning the graphic code information to the intelligent mirror device terminal, so that the first terminal of the first user can obtain the target content by scanning the graphic code.

In addition, the geographic position information of the associated entity shop can be added into the target content. The information of the specific entity shop can be provided by the intelligent mirror equipment terminal, and the geographical position information of the specific entity shop can be stored in the server in advance.

Example four

A fourth embodiment is also corresponding to the first embodiment, and provides a content processing method from the perspective of the first terminal of the first user, referring to fig. 6, where the method may specifically include:

s610: the method comprises the steps that a first terminal of a first user obtains target content, the target content is generated by a server according to an image acquisition result submitted by an intelligent mirror equipment terminal and associated information of a target commodity object, and the image acquisition result is obtained by acquiring an image in the process that the first user tries the target commodity object;

s620: and displaying the target content.

During specific implementation, a sound wave signal with preset frequency can be provided, and the user identification information is carried by the sound wave signal, so that the intelligent mirror equipment terminal can obtain the user identification information in a mode of listening to the sound wave signal and decoding and provide the user identification information to a server; at this time, the target content may be obtained by receiving information issued by the server.

Or after the server generates the target content, a graphic code can be generated and returned to the intelligent mirror equipment terminal; at this time, the target content may be obtained by scanning the graphic code displayed in the smart mirror device terminal.

Wherein the target content includes: generating multiple target contents according to multiple image results obtained by respectively carrying out image acquisition on the trial effects of different target commodity objects by the same first user and the information of the corresponding target commodity objects; at this time, the multiple copies of the target content can be displayed so as to compare and check the trial effects of different target commodity objects.

Or, an operation option for sharing the target content to the friend user through the target social network system can be provided.

Or providing an operation option for publishing the target content to a target page for display, so that a viewer user of the target page can obtain the use effect information and the associated commodity object information through the target content.

Wherein the target page comprises: the webpage is provided by a network community subsystem in the associated network sales system, and the network community subsystem is used for performing aggregation display on shared content generated by a plurality of first users in the process of trying a plurality of commodity objects in a plurality of entity shops.

Or, the target page includes: and the user comment information page of the online virtual shop associated with the entity shop where the user comment information page is currently located.

Or, the target page includes: and the associated network sales system provides a page for performing aggregate display on the related information in the entity shop under the line.

Or, the target content includes video content, and at this time, the target page includes a page provided by a preset video website system.

For the parts that are not described in detail in the second to fourth embodiments, reference may be made to the description in the first embodiment, which is not repeated herein.

EXAMPLE five

In the fifth embodiment, the first terminal of the first user installed in the mobile terminal device such as the mobile phone of the first user collects the image of the first user in the trial process, the intelligent mirror device terminal obtains the association information of the target commodity object and the user identification information of the first user, and uploads the association information and the user identification information to the server, and the server generates the first terminal which provides the information of the target commodity object to the first user. In this embodiment, the specific execution main body may also include: the intelligent mirror equipment comprises a first terminal of a first user, an intelligent mirror equipment terminal and a server side. Specifically, referring to fig. 7, a fifth embodiment provides a content processing system, which may specifically include:

the first terminal 710 of the first user is configured to perform image acquisition on a trial effect of the first user on the target commodity object, and provide a signal carrying user identification information of the first user;

the intelligent mirror equipment terminal 720 is configured to obtain the association information of the target commodity object, obtain the user identification information of the first user according to the signal, and submit the association information of the target commodity object and the user identification information to a server;

the server 730 is configured to generate target commodity object information according to the received association information of the target commodity object, and send the target commodity object information to the first terminal of the associated first user according to the user identification information;

the first terminal 710 of the first user is further configured to generate a target content according to the image acquisition result and the received information of the target commodity object.

The specific signal carrying the user identification information of the first user may have various forms, for example, one specific form may be the sound wave signal described in the first embodiment, or may also be another form of signal, for example, an infrared signal, and the like.

In a specific implementation, the first terminal of the first user may be further configured to provide an operation option for sharing the target content to the friend user through the target social network system.

Or, the first terminal of the first user is further configured to provide an operation option for publishing the target content to a target page for display, so that a viewer user of the target page obtains the usage effect information and the associated commodity object information through the target content. The specific target page may have various forms, and may be specifically as described in the foregoing embodiment one.

Specifically, as shown in fig. 8-1, in the fifth embodiment, in the process of checking the trial effect on the target commodity object specifically against the smart mirror device, the first user may use a mobile terminal device such as a mobile phone of the first user to collect the image information. The correlation information of the specific try-on target commodity object and the user identification information of the first user are obtained by the intelligent mirror device terminal and submitted to the server, the server can provide the information of the target commodity object to the first terminal of the first user, and the first terminal of the first user generates target content, as shown in fig. 8-2, wherein a specific display interface of the terminal device can be as shown in fig. 8-3, wherein the specific display interface can include specifically acquired image information, and can also include information such as a link of the specific target commodity object. In addition, operation options for sharing to other users or operation options for sharing to a target page can be included.

In addition, in the case of performing image capture and generating target content through the first terminal of the first user, the specific target content may also exist in a form of a live video stream, and at this time, the first terminal of the first user may also be configured to distribute the target content to a live website system in a live manner.

EXAMPLE six

A sixth embodiment is a content processing method corresponding to the fifth embodiment, and from the perspective of the first terminal of the first user, referring to fig. 9, the method may specifically include:

s910: acquiring an image of a trial effect of a first user on a target commodity object;

s920: providing a signal carrying user identification information of a first user so that an intelligent mirror equipment terminal can obtain the associated information of the target commodity object, obtain the user identification information of the first user according to the signal, and submit the associated information of the target commodity object and the user identification information to a service end;

s930: receiving target commodity object information provided by the server;

s940: and generating target content according to the image acquisition result and the received information of the target commodity object.

In specific implementation, an operation option for sharing the target content to the friend user through the target social network system may be further provided.

In addition, the target content can be published to a live-broadcast website system in a live-broadcast mode.

Furthermore, the information provided by the server can also comprise the geographical location information of the physical store, so that when specific target content is generated, the geographical location information of the physical store can be added into the target content, so that online traffic can be more effectively guided to the offline physical store.

EXAMPLE seven

The seventh embodiment also corresponds to the fifth embodiment, and from the perspective of the smart mirror device terminal, a content processing method is provided, and with reference to fig. 10, the method may specifically include:

s1010: obtaining user identification information of a first user according to a signal provided by a first terminal of the first user;

s1020: obtaining the associated information of a target commodity object which is being tried by the first user;

s1030: and submitting the associated information of the target commodity object and the user identification information to a server so that the server can determine the information of the target commodity object and provide the information to a first terminal of the first user, wherein the first terminal of the first user generates target content according to the information of the target commodity object and an image acquisition result, and the image acquisition result is obtained by acquiring the image of the trial effect of the target commodity object of the first user.

Example eight

The eighth embodiment also corresponds to the fifth embodiment, and from the perspective of the server, a content processing method is provided, and with reference to fig. 11, the method may specifically include:

s1110: receiving the correlation information of a target commodity object tried by a first user and the user identification information of the first user, which are submitted by an intelligent mirror equipment terminal; the intelligent mirror equipment terminal obtains the user identification information of the first user according to a signal carrying the user identification information and provided by the first terminal of the first user;

s1120: generating target commodity object information according to the received associated information of the target commodity object;

s1130: and sending the target commodity object information to a first terminal of the associated first user according to the user identification information, so that the first terminal of the first user can generate target content according to the image acquisition result and the received information of the target commodity object.

For the content that is not described in detail in the fifth to eighth embodiments, reference may be made to the description in the first embodiment, which is not repeated herein.

Corresponding to the second embodiment, an embodiment of the present application further provides a content processing apparatus, and referring to fig. 12, the apparatus may specifically include:

an image acquisition unit 1210, configured to perform image acquisition on a trial effect of a first user on a target commodity object;

a commodity object information obtaining unit 1220 configured to obtain association information of the target commodity object;

the information submitting unit 1230 is configured to submit the image acquisition result and the associated information of the target commodity object to a server, so as to generate a target content according to the image acquisition result and the target commodity object information, where the target content is used to be provided to a first terminal of a first user or a second terminal of a second user having an association relationship with the first user.

Wherein, the image acquisition unit may specifically include:

the operation option providing subunit is used for providing operation options for image acquisition;

and the acquisition subunit is used for acquiring the image of the trial effect of the first user after receiving the operation instruction through the operation option.

Wherein the acquisition subunit may be specifically configured to:

and starting timing after receiving an operation instruction through the operation option, and starting to acquire the image of the trial effect of the first user after delaying for a preset time length.

Alternatively, the image acquisition unit may specifically be configured to:

and recognizing the gesture action of the first user, and acquiring the image of the trial effect of the first user when recognizing the preset gesture action.

The commodity object information obtaining unit may be specifically configured to:

and identifying the target commodity object, and taking the identification information of the identified commodity object as the related information.

The target commodity object is associated with Radio Frequency Identification (RFID) card equipment, and identification information of the target commodity object is recorded through the RFID card;

and reading the RFID card associated with the target commodity object through the RFID card reading equipment on the intelligent mirror equipment to obtain the identification information of the target commodity object.

Or, the commodity object information obtaining unit may be specifically configured to:

extracting image content related to the target commodity object from the image acquisition result, and taking the image content and entity shop identification information related to the dressing mirror as the related information;

the server is specifically used for determining the identification of the target commodity object by comparing with each commodity object picture in the corresponding entity store after receiving the relevant information.

In addition, the apparatus may further include:

and the user identifier obtaining unit is used for obtaining user identifier information registered in the server by the first user and submitting the user identifier information to the server, so that the server can send the target content to the first user terminal device according to the user identifier after generating the target content.

The user identifier obtaining unit may be specifically configured to:

and obtaining the user identification information by listening to and decoding the sound wave signal sent by the first terminal of the first user.

In addition, the apparatus may further include:

the face image characteristic acquisition unit is used for acquiring face image characteristic information of the first user and recording the corresponding relation between the face image characteristic information and the user identification information;

the image acquisition unit is specifically configured to:

respectively carrying out image acquisition on the trial effects of the same first user on different target commodity objects according to the facial image feature information;

the information submitting unit may be specifically configured to:

and submitting the acquired multiple image acquisition results and the corresponding association information of the target commodity object to a server so that the server generates multiple target contents, wherein the target contents are provided for a first terminal of a first user or a second terminal of a second user having an association relation with the first user.

In another mode, the apparatus may further include:

and the graphic code information display unit is used for receiving the graphic code information generated by the server according to the website information distributed to the target content and displaying the graphic code information so that the first terminal of the first user can obtain the target content by scanning the graphic code.

Corresponding to the three phases of the embodiment, the embodiment of the present application further provides a content processing apparatus, referring to fig. 13, the apparatus may specifically include:

an information receiving unit 1310, configured to receive an image acquisition result submitted by an intelligent mirror device terminal and association information of a target commodity object, where the image acquisition result is obtained by acquiring a trial effect of a first user on the target commodity object by the intelligent mirror device terminal;

a commodity object information determining unit 1320, configured to determine an identifier of the target commodity object according to the related information;

a content generating unit 1330, configured to generate target content according to the image acquisition result and the target commodity object information, where the target content is used to be provided to a first terminal of a first user or a second terminal of a second user having an association relationship with the first user.

Or, the received associated information of the target commodity object includes: the image content of the target commodity object and the entity shop identification information associated with the intelligent mirror equipment;

at this time, the apparatus may further include:

the system comprises a storage unit, a commodity object information base and a display unit, wherein the storage unit is used for storing the corresponding relation between an entity shop mark and the commodity object information base in advance, and the commodity object information base stores a commodity object mark and corresponding commodity object picture information;

the commodity object information determining unit may be specifically configured to:

and determining the identification of the target commodity object by comparing the image content of the target commodity object with each commodity object picture in the corresponding entity shop.

Wherein the apparatus may further comprise:

a user identification information receiving unit, configured to receive user identification information of the first user provided by the smart mirror device terminal;

and the content sending unit is used for sending the target content to the first terminal of the first user according to the user identification after the target content is generated.

In a specific implementation, the information receiving unit may specifically be configured to: receiving a plurality of image acquisition results acquired by the same first user in the using process of different target commodity objects submitted by the receiving intelligent mirror equipment terminal, and associated information of the corresponding target commodity objects respectively;

the content generation unit may specifically be configured to: and generating a plurality of target contents according to the plurality of image acquisition results and the associated information of the corresponding target commodity object, and providing the target contents to the first terminal of the first user according to the user identification of the first user so as to compare and check the trial effects of different target commodity objects.

Alternatively, the apparatus may further include:

and the graphic code generating unit is used for generating graphic code information according to the website information distributed to the target content after the target content is generated, and returning the graphic code information to the intelligent mirror equipment terminal so that the first terminal of the first user can obtain the target content in a code scanning mode on the graphic code.

In addition, the apparatus may further include:

and a geographic position information adding unit for adding the geographic position information of the related entity shop in the target content.

Corresponding to the fourth embodiment, an embodiment of the present application further provides a content processing apparatus, and referring to fig. 14, the apparatus may specifically include:

a content obtaining unit 1410, configured to obtain target content, where the target content is generated by the server according to an image acquisition result submitted by the smart mirror device terminal and the association information of the target commodity object, and the image acquisition result is obtained by acquiring an image during a trial process of the target commodity object by a first user;

a content presentation unit 1420, configured to present the target content.

In a specific implementation, the apparatus may further include:

the signal providing unit is used for providing a sound wave signal with preset frequency, carrying the user identification information through the sound wave signal, so that the intelligent mirror equipment terminal can obtain the user identification information in a mode of listening to the sound wave signal and decoding and provide the user identification information to the server;

wherein the content obtaining unit

And receiving the target content issued by the server.

Or after the server generates the target content, generating a graphic code and returning the graphic code to the intelligent mirror equipment terminal;

the content obtaining unit may be specifically configured to:

and acquiring the target content in a mode of scanning the graphic code displayed in the intelligent mirror equipment terminal.

Wherein the target content includes: generating multiple target contents according to multiple image results obtained by respectively carrying out image acquisition on the trial effects of different target commodity objects by the same first user and the information of the corresponding target commodity objects;

the content presentation unit may be specifically configured to:

and displaying the target contents so as to compare and check the trial effects of different target commodity objects.

Alternatively, the apparatus may further include:

and the first operation option providing unit is used for providing operation options for sharing the target content to the friend user through the target social network system.

Or, the second operation option providing unit is configured to provide an operation option for publishing the target content to a target page for display, so that a viewer user of the target page obtains the usage effect information and the associated commodity object information through the target content.

Alternatively, the target content comprises video content;

the target page comprises a preset page provided by a video website system.

Corresponding to the sixth embodiment, an embodiment of the present application further provides a content processing apparatus, and referring to fig. 15, the apparatus may specifically include:

the image acquisition unit 1510 is configured to perform image acquisition on a trial effect of the first user on the target commodity object;

a signal providing unit 1520, configured to provide a signal carrying user identification information of a first user, so that the smart mirror device terminal obtains the association information of the target commodity object, obtains the user identification information of the first user according to the signal, and submits the association information of the target commodity object and the user identification information to a server;

a commodity object information receiving unit 1530 for receiving target commodity object information provided by the server;

a content generating unit 1540, configured to generate a target content according to the image acquisition result and the received information of the target commodity object.

In a specific implementation, the apparatus may further include:

In addition, the apparatus may further include:

and the live broadcast content publishing unit is used for publishing the target content to a live broadcast website system in a live broadcast mode.

Corresponding to the seventh embodiment, an embodiment of the present application further provides a content processing apparatus, and referring to fig. 16, the apparatus may specifically include:

a user identification information obtaining unit 1610, configured to obtain user identification information of a first user according to a signal provided by a first terminal of the first user;

a commodity object information obtaining unit 1620 configured to obtain association information of a target commodity object on which the first user is trying;

an information submitting unit 1630, configured to submit the association information of the target commodity object and the user identification information to a server, so that the server determines target commodity object information and provides the target commodity object information to the first terminal of the first user, where the first terminal of the first user generates target content according to the target commodity object information and an image acquisition result, and the image acquisition result is obtained by performing image acquisition on a trial effect of the target commodity object of the first user.

Corresponding to the eighth embodiment, an embodiment of the present application further provides a content processing apparatus, and referring to fig. 17, the apparatus may specifically include:

an information receiving unit 1710, configured to receive association information of a target commodity object that is tried by a first user and is submitted by the smart mirror device terminal, and user identification information of the first user; the intelligent mirror equipment terminal obtains the user identification information of the first user according to a signal carrying the user identification information and provided by the first terminal of the first user;

a commodity object information determining unit 1720 for determining target commodity object information from the received association information of the target commodity object;

the information sending unit 1730 is configured to send the target product object information to the associated first terminal of the first user according to the user identification information, so that the first terminal of the first user generates target content according to the image acquisition result and the received information of the target product object.

In addition, an embodiment of the present application further provides an electronic device, including:

one or more processors; and

obtaining the associated information of the target commodity object;

Another electronic device, comprising:

one or more processors; and

determining the identification of the target commodity object according to the related information;

Another electronic device, comprising:

one or more processors; and

and displaying the target content.

Another electronic device, comprising:

one or more processors; and

receiving target commodity object information provided by the server;

Another electronic device, comprising:

one or more processors; and

Another electronic device, comprising:

one or more processors; and

FIG. 18 illustrates an architecture of an electronic device that may include, among other things, a processor 1810, a video display adapter 1811, a disk drive 1812, an input/output interface 1813, a network interface 1814, and memory 1820. The processor 1810, video display adapter 1811, disk drive 1812, input/output interface 1813, network interface 1814, and memory 1820 can be communicatively coupled via a communication bus 1830.

The processor 1810 may be implemented by a general CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided by the present Application.

The Memory 1820 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random access Memory), a static storage device, a dynamic storage device, or the like. The memory 1820 may store an operating system 1821 for controlling operation of the electronic device 1800, and a Basic Input Output System (BIOS) for controlling low-level operation of the electronic device 1800. In addition, a web browser 1823, a data storage management system 1824, a content information processing system 1825, and the like may also be stored. The content information processing system 1825 may be an application program that implements the operations of the foregoing steps in this embodiment of the application. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program code is stored in the memory 1820 and invoked for execution by the processor 1810.

The input/output interface 1813 is used to connect input/output modules for inputting and outputting information. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1814 is used to connect a communication module (not shown in the figure) to implement communication interaction between the present device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

The bus 1830 includes a path to transfer information between various components of the device, such as the processor 1810, the video display adapter 1811, the disk drive 1812, the input/output interface 1813, the network interface 1814, and the memory 1820.

In addition, the electronic device 1800 may also obtain information of specific pickup conditions from the virtual resource object pickup condition information database 1841 for performing condition judgment, and the like.

It should be noted that although the above-described devices only illustrate the processor 1810, the video display adapter 1811, the disk drive 1812, the input/output interface 1813, the network interface 1814, the memory 1820, the bus 1830, etc., in particular implementations, the device may also include other components necessary to achieve proper operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The content processing method, device and system provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A content processing system, comprising:

2. The system of claim 1,

the intelligent mirror equipment terminal is also used for acquiring the user identification information registered in the server by the first user and submitting the user identification information to the server;

and the server is further used for sending the target content to a first terminal of the first user or a second terminal of a second user having an association relation with the first user according to the user identification after the target content is generated.

3. The system of claim 2,

the first terminal of the first user is further used for providing a sound wave signal with preset frequency, and the sound wave signal carries the user identification information;

the intelligent mirror device terminal is specifically configured to obtain the user identification information in a manner of listening to and decoding the sound wave signal.

4. The system of claim 2,

the intelligent mirror equipment terminal is also used for acquiring the facial image characteristic information of the first user, recording the corresponding relation between the facial image characteristic information and the user identification information so as to respectively acquire images of the same first user on the trial effect of different target commodity objects according to the facial image characteristic information and submit the acquired multiple image acquisition results and the related information of the corresponding target commodity objects to a server;

the server is specifically configured to generate multiple copies of target content according to the multiple image acquisition results and the corresponding related information of the target commodity object, and provide the multiple copies of target content to the first terminal of the first user according to the user identifier of the first user, so as to compare and view trial effects of different target commodity objects.

5. The system of claim 1,

the first terminal of the first user is further used for providing operation options for sharing the target content to the friend users through the target social network system.

6. The system of claim 1,

the first terminal of the first user is further configured to provide an operation option for publishing the target content to a target page for display, so that a viewer user of the target page obtains the usage effect information and the associated commodity object information through the target content.

7. The system according to any one of claims 1 to 6,

the target content includes the image acquisition result information and the information of the target commodity object.

8. The system of claim 7,

the target content also comprises geographic position information of the associated entity shop.

9. A method for processing content, comprising:

obtaining the associated information of the target commodity object;

10. The method of claim 9,

the image acquisition of the trial effect of the first user on the target commodity object includes:

providing operation options for image acquisition;

and after receiving an operation instruction through the operation option, acquiring an image of the trial effect of the first user on the target commodity object.

11. The method of claim 10,

and starting timing after receiving an operation instruction through the operation option, and starting to acquire the image of the trial effect of the first user on the target commodity object after delaying for a preset time length.

12. The method of claim 9,

and recognizing the gesture action of the first user, and acquiring an image of the trial effect of the first user on the target commodity object when recognizing the preset gesture action.

13. The method of claim 9,

the obtaining of the associated information of the target commodity object includes:

and identifying the target commodity object, and taking the identification information of the identified commodity object as the associated information.

14. The method of claim 13,

the identifying the target commodity object comprises:

15. The method of claim 9,

the server is specifically used for determining the identification of the target commodity object by comparing with each commodity object picture in the corresponding entity store after receiving the association information.

16. The method of claim 9, further comprising:

and obtaining user identification information registered in the server by the first user, and submitting the user identification information to a server, so that the server can send the target content to a first terminal of the first user or a second terminal of a second user having an association relationship with the first user according to the user identification after generating the target content.

17. The method of claim 16,

the obtaining user identification information registered in the server by the first user includes:

18. The method of claim 16, further comprising:

collecting facial image feature information of the first user, and recording the corresponding relation between the facial image feature information and the user identification information;

the submitting the image acquisition result and the associated information of the target commodity object to a server includes:

and submitting the acquired multiple image acquisition results and the associated information of the corresponding target commodity object to a server so that the server generates multiple target contents and provides the multiple target contents to a first terminal of the first user or a second terminal of a second user having an association relation with the first user.

19. The method of claim 9, further comprising:

and receiving graphic code information generated by the server according to the website information distributed to the target content, and displaying the graphic code information so that the first terminal of the first user can obtain the target content by scanning the graphic code.

20. A method for processing content, comprising:

21. The method of claim 20,

the received associated information of the target commodity object comprises the identification of the target commodity object identified by the intelligent mirror equipment terminal.

22. The method of claim 20,

the received associated information of the target commodity object comprises: the image content of the target commodity object and the entity shop identification information associated with the intelligent mirror equipment;

the method further comprises the following steps:

the method comprises the steps that the corresponding relation between an entity shop mark and a commodity object information base is preserved in advance, and the commodity object mark and corresponding commodity object picture information are preserved in the commodity object information base;

the determining the identifier of the target commodity object according to the associated information of the target commodity object includes:

23. The method of claim 20, further comprising:

receiving user identification information of the first user provided by the intelligent mirror equipment terminal;

and after the target content is generated, sending the target content to a first terminal of the first user according to the user identification.

24. The method of claim 23,

the receiving of the image acquisition result submitted by the intelligent mirror equipment terminal and the associated information of the target commodity object comprises the following steps:

receiving a plurality of image acquisition results acquired by the same first user in the using process of different target commodity objects submitted by the receiving intelligent mirror equipment terminal, and associated information of the corresponding target commodity objects respectively;

generating target content according to the image acquisition result and the identification information of the target commodity object, wherein the generating of the target content comprises the following steps:

and generating a plurality of target contents according to the plurality of image acquisition results and the identification information of the corresponding target commodity object.

25. The method of claim 20, further comprising:

and after the target content is generated, generating graphic code information according to the website information distributed to the target content, and returning the graphic code information to the intelligent mirror equipment terminal, so that the first terminal of the first user can obtain the target content by scanning the graphic code.

26. The method of any one of claims 20 to 25,

the target content includes the image acquisition result information and the identification information of the target commodity object.

27. The method of claim 26, further comprising:

and adding the geographical position information of the associated entity shop in the target content.

28. A method for processing content, comprising:

and displaying the target content.

29. The method of claim 28, further comprising:

providing a sound wave signal with preset frequency, carrying the user identification information by the sound wave signal, so that the intelligent mirror equipment terminal can obtain the user identification information by listening to the sound wave signal and decoding the sound wave signal and provide the user identification information to a server;

the obtaining of the target content comprises:

and receiving the target content issued by the server.

30. The method of claim 28,

after the server generates the target content, a graphic code is also generated and returned to the intelligent mirror equipment terminal;

the obtaining of the target content comprises:

31. The method of claim 28,

the target content includes: generating multiple target contents according to multiple image results obtained by respectively carrying out image acquisition on the trial effects of different target commodity objects by the same first user and the information of the corresponding target commodity objects;

the displaying the target content comprises:

32. The method of claim 28, further comprising:

and providing operation options for sharing the target content to the friend users through the target social network system.

33. The method of claim 28, further comprising:

and providing an operation option for publishing the target content to a target page for displaying so that a viewer user of the target page can obtain the use effect information and the associated commodity object information through the target content.

34. The method of claim 33,

the target page includes: the webpage is provided by a network community subsystem in the associated network sales system, and the network community subsystem is used for performing aggregation display on shared content generated by a plurality of first users in the process of trying a plurality of commodity objects in a plurality of entity shops.

35. The method of claim 33,

the target page includes: and the user comment information page of the online virtual shop associated with the entity shop where the user comment information page is currently located.

36. The method of claim 33,

the target page includes: and the associated network sales system provides a page for performing aggregate display on the related information in the entity shop under the line.

37. The method of claim 33,

the target content comprises video content;

the target page comprises a preset page provided by a video website system.

38. A content processing system, comprising:

39. The system of claim 38,

40. The system of claim 38,

41. The system of claim 38,

and the first terminal of the first user is also used for publishing the target content to a live-broadcast website system in a live-broadcast mode.

42. A method for processing content, comprising:

receiving target commodity object information provided by the server;

43. The method of claim 42, further comprising:

44. The method of claim 42, further comprising:

45. The method of claim 42, further comprising:

and publishing the target content to a live broadcast website system in a live broadcast mode.

46. A method for processing content, comprising:

47. A method for processing content, comprising:

48. A content processing apparatus characterized by comprising:

49. A content processing apparatus characterized by comprising:

50. A content processing apparatus characterized by comprising:

and the content display unit is used for displaying the target content.

51. A content processing apparatus characterized by comprising:

52. A content processing apparatus characterized by comprising:

53. A content processing apparatus characterized by comprising:

54. An electronic device, comprising:

one or more processors; and

obtaining the associated information of the target commodity object;

55. The electronic device of claim 54,

the program instructions are also for performing the method of any one of claims 10 to 19.

56. An electronic device, comprising:

one or more processors; and

57. The electronic device of claim 56,

the program instructions are also for performing the method of any of claims 21 to 27.

58. An electronic device, comprising:

one or more processors; and

and displaying the target content.

59. The electronic device of claim 58,

the program instructions are also for performing the method of any one of claims 29 to 37.

60. An electronic device, comprising:

one or more processors; and

receiving target commodity object information provided by the server;

61. The electronic device of claim 60,

the program instructions are also for performing the method of any of claims 43 to 45.

62. An electronic device, comprising:

one or more processors; and

63. An electronic device, comprising:

one or more processors; and