CN111353839B - Commodity information processing method, commodity live broadcasting method, commodity information processing device and electronic equipment - Google Patents
Commodity information processing method, commodity live broadcasting method, commodity information processing device and electronic equipment Download PDFInfo
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- G06Q30/00—Commerce
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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Abstract
The embodiment of the invention provides a commodity information processing method, a commodity live device and electronic equipment, wherein the commodity live method comprises the following steps: in the live commodity display process, an interactive commodity display area for displaying commodities is displayed in a live interface, and the following processing is executed for the interactive commodity display area: detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information; and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state. According to the invention, the live broadcast scene is combined with the commodity interactive display, so that the introduction of the commodity is more visual, the autonomous participation of the user is also increased, and especially for the user who temporarily accesses the live broadcast or exits midway and reenters the live broadcast room, the related content of the commodity can be conveniently known, and the experience of the user for watching the commodity introduction is also improved.
Description
Technical Field
The application relates to a commodity information processing method, a commodity live device and electronic equipment, and belongs to the technical field of computers.
Background
With the rapid development of online shopping platforms, many buying and selling activities have been shifted online. On some online shopping platforms, commodities can be published or sold in a public way in a live broadcast mode. However, in the conventional live mode, the live interface mainly includes a video interface of the host and an interactive chat interface, wherein the interactive chat interface may be in a separate area or embedded on the video interface of the host. Since there may be many users entering the live room, the interactive chat interface display is refreshed very quickly.
In the process of commodity release or sales, the introduction of commodities is generally systematic and sequential, and for users who enter a live broadcast halfway or leave a live broadcast halfway and then enter the live broadcast, the details of the commodities can not be known quickly because the content of the previous introduction is not known. Because the display content of the chat interface is refreshed very quickly, the user can hardly obtain the previous information from the interactive chat. This would result in the user losing interest in the live merchandise.
In addition, the traditional live broadcast mode is adopted to release and sell the commodity, the interaction mode is also monotonous, the commodity cannot be displayed to the user in an all-round manner, and the user is difficult to know the commodity rapidly.
Disclosure of Invention
The embodiment of the invention provides a commodity information processing method, a commodity live device and electronic equipment, so as to improve the display effect of live commodities.
In order to achieve the above object, an embodiment of the present invention provides a method for processing commodity information, including:
in the live commodity display process, an interactive commodity display area for displaying commodities is displayed in a live interface, and the following processing is executed for the interactive commodity display area:
detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state.
The embodiment of the invention also provides a method for directly broadcasting the commodity, which is applied to a direct broadcasting interface, wherein the direct broadcasting interface at least comprises an interactive commodity display area for displaying the commodity and a direct broadcasting chat interaction area, and the method comprises the following steps:
acquiring live broadcast content of a host, and adjusting commodity display states in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interaction area and gesture control information of the host;
And acquiring an interface control instruction of a user on the interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
The embodiment of the invention also provides a commodity information processing device, which comprises:
the interactive commodity display area display module: the method comprises the steps that in the process of commodity live broadcast display, an interactive commodity display area for displaying commodities is displayed in a live broadcast interface;
a first merchandise display status adjustment module: for performing the following processing for the interactive merchandise display area:
detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information;
a second merchandise display status adjustment module: for performing the following processing for the interactive merchandise display area:
and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state.
The embodiment of the invention also provides electronic equipment, which comprises:
a memory for storing a program;
a processor coupled to the memory for executing the program for processing as follows:
In the live commodity display process, an interactive commodity display area for displaying commodities is displayed in a live interface, and the following processing is executed for the interactive commodity display area:
detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state.
The embodiment of the invention also provides electronic equipment, which comprises:
a memory for storing a program;
a processor coupled to the memory for executing the program for processing as follows:
acquiring live broadcast content of a host, and adjusting commodity display states in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interaction area and gesture control information of the host;
and acquiring an interface control instruction of a user on the interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
According to the embodiment of the invention, the live broadcast scene is combined with the commodity interactive display, the commodity display can be adaptively carried out according to the introduction content of the host in the interactive commodity display area, and the user can also switch the commodity display according to the operation of the user to acquire the content to be understood, so that the introduction of the commodity is more visual, the autonomous participation of the user is also increased, and especially for the user temporarily accessing the live broadcast or exiting from midway to reentry the live broadcast room, the related content of the commodity can be conveniently known, and the experience of the user for watching the commodity introduction is also improved.
The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.
Drawings
FIG. 1 is a schematic diagram of a live interface of a commodity information processing method according to an embodiment of the present invention;
FIG. 2 is a second diagram of a live interface of a merchandise information processing method according to an embodiment of the present invention;
FIG. 3 is a schematic flow chart of a commodity information processing method according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of an application scenario of a commodity information processing method according to an embodiment of the present invention;
FIG. 5 is a second schematic diagram of an application scenario of a merchandise information processing method according to an embodiment of the present invention;
FIG. 6 is a third application scenario diagram of a merchandise information processing method according to an embodiment of the present invention;
fig. 7 is a schematic diagram of a commodity information processing apparatus according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art
In order to enable a user to more intuitively understand commodities and improve participation and user experience of the user in an online shopping platform, the embodiment of the invention provides a commodity information processing method, which combines a live broadcast scene with commodity interactive display, can adaptively display commodities according to introduction contents of a host in an interactive commodity display area, and can switch the commodity display according to own operation to acquire the contents to be understood.
Specifically, as shown in fig. 1, the method is one of schematic diagrams of a live broadcast interface of a commodity information processing method in an embodiment of the present invention, wherein a live broadcast video area and a live broadcast session area are provided in the live broadcast interface in the diagram, and on the basis of the live broadcast interface, an interactive commodity display area may be further provided, where the interactive commodity display area is an intuitive display of a commodity, and may be displayed in a manner of pictures, videos, animations, or AR, or may be further combined with a manner of text, voice, or the like. For a commodity, a plurality of display states of the commodity can be manufactured in advance, for example, in the case of sports shoes, different commodity display states can be manufactured according to the front side, the sole and the like of the shoes, in the live broadcast process of a host, according to the introduction of the host to the commodity, the interactive commodity display area is matched with the corresponding state of the commodity to be displayed, for example, when the host introduces the sole, the interactive commodity display area is switched to the corresponding sole display state, and when the front side of the shoes is introduced, the interactive commodity display area is switched to the corresponding shoe front display state.
In addition, when the user enters live broadcast, the user may miss the explanation of the showing of the certain state of the commodity by the anchor, at this time, the user may adjust the showing state of the commodity according to the requirement, for example, the user wants to further know the bottom and the side of the sports shoes, and then the user may perform operations such as moving and turning over the commodity in the interactive commodity showing area, so as to facilitate the user to know the commodity in multiple angles.
Further, as shown in fig. 2, which is a second schematic diagram of a live broadcast interface of the merchandise information processing method according to the embodiment of the present invention, the merchandise display window may further include a display mode switching control area and a merchandise information display area in addition to the interactive merchandise display area.
In the commodity information display area, basic information of the commodity, such as commodity name, model number, price, and the like, may be displayed. In the display mode switching control area, a plurality of commodity display modes can be preset according to commodity types, under different display modes, the interactive commodity display area displays commodities from different angles, and taking sports shoes as an example, the commodity display modes can comprise a commodity appearance display mode, a process disassembly display mode, a function test display mode and the like. In the appearance display mode, the display area mainly displays the appearance of the commodity from different angles, so that a user can comprehensively know the appearance characteristics of the commodity. In the process disassembly display mode, the display area can display the commodities from the angles of the internal structure, the processing technology and the like of the commodities, for example, when the sports sole is displayed, the anti-skid material and structure of the sole can be displayed, and the display area can be also provided with characters, pictures and the like for explanation. In the functional test display mode, the commodities can be displayed from the angles of performance test and application scene demonstration, for example, running scenes can be simulated for sports running shoes, and the anti-skid performance and running-up performance of the sports shoes can be tested and displayed.
In addition, in order to enhance the live effect, the backgrounds of different live interfaces can be switched according to different commodity display modes. For example, the commodity appearance display mode may be used as a default commodity display mode, in which the background of the live broadcast interface may be a video picture of a host, and when the commodity display mode is switched to the functional test display mode, the background may be switched to a corresponding scene interface, for example, when the functional test display mode of sports running shoes is displayed, the background of the live broadcast interface may be a sports field or the like, so that the experience effect of the user in the display mode may be improved.
According to the embodiment of the invention, the live broadcast scene is combined with the commodity interactive display, the commodity display can be adaptively carried out according to the introduction content of the host in the interactive commodity display area, and the user can also switch the commodity display according to the operation of the user to acquire the content to be understood, so that the introduction of the commodity is more visual, the autonomous participation of the user is also increased, and especially for the user temporarily accessing the live broadcast or exiting from midway to reentry the live broadcast room, the related content of the commodity can be conveniently known, and the experience of the user for watching the commodity introduction is also improved.
The technical scheme of the invention is further described by the following specific examples.
Example 1
Fig. 3 is a schematic flow chart of a commodity information processing method according to an embodiment of the present invention, where the method includes the following steps:
s101: and displaying an interactive commodity display area for displaying commodities in the live broadcast interface in the commodity live broadcast display process.
Specifically, in the live broadcast interface shown in fig. 1, in order to improve the display effect of the commodity, an interactive commodity display area for displaying the commodity can be displayed in the live broadcast interface, the interactive commodity display area is an intuitive display of the commodity, the area can take various forms, for example, the commodity can be displayed in a mode of pictures, videos, animations or AR, and can be displayed and illustrated in a mode of combining words, voices and the like, in addition, a commodity display window can be arranged in the live broadcast interface, the commodity display window can be a floating window, and the interactive commodity display area is located in the commodity display window.
S102: the following processing is performed for the interactive merchandise display area:
and detecting explanation content information of the anchor aiming at the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information.
Specifically, for a commodity, multiple display states of the commodity can be prefabricated for different sides of the commodity, for example, for sports shoes, different commodity display states can be made for the front side, the sides, the soles and the like of the shoes, in the live broadcasting process of a host, according to the explanation content of the host on the introduction of the commodity, the interactive commodity display area is matched with the corresponding state of the commodity, for example, when the host introduces the soles, the interactive commodity display area is switched to the corresponding sole display state, and when the front side of the shoes is introduced, the interactive commodity display area is switched to the corresponding front side display state of the shoes.
S103: the following processing is executed for the interactive merchandise display area:
and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state.
Specifically, in response to a user performing a rotation operation on a commodity displayed in the interactive commodity display area, a display viewing angle of the commodity is adjusted.
When the user enters live broadcast, the user may miss the explanation of the display of the certain state of the commodity by the anchor, at this time, the user may automatically adjust the display state of the commodity according to the requirement, for example, the user wants to further know the bottom and the side of the sports shoes, and then the user may adjust the display view of the commodity by performing operations such as moving and turning over on the commodity in the interactive commodity display area, so as to facilitate the user to know the commodity in multiple angles.
The interactive commodity display area can better display commodities, and meanwhile, the display state of the commodities can be adjusted by matching with the explanation of a host and the operation of a user, so that the watching experience of the user is improved.
Further, the merchandise display window may further include a display mode switching control area, and a plurality of merchandise display modes are preset for the merchandise, and the embodiment of the invention may further include the following processes: and responding to a second operation instruction of the user to the display mode switching control area, and switching the commodity display mode.
As shown in fig. 2, the merchandise display mode may include any of a merchandise appearance display mode, a process disassembly display mode, and a functional test display mode, and the user may perform mode switching by selecting a key of the display mode switching control area.
Specifically, in the appearance display mode, the interactive commodity display area mainly displays the commodity appearance from different angles, so that a user can comprehensively know the appearance characteristics of the commodity. For example, as shown in fig. 4, which is one of application scenario diagrams of the commodity information processing method according to the embodiment of the present invention, taking live introduction of a sports shoe as an example, a commodity appearance display mode may be taken as a default commodity display mode, in this mode, a background of a live interface may be a video picture of a host, in an interactive commodity display area, 360-degree appearance display may be performed on a commodity, and a user may also move and flip the commodity along an arrow direction in the figure to view each side of the commodity.
In the process disassembly display mode, a plurality of process selection keys can be displayed, each process selection key corresponds to different process content, and corresponding process content demonstration is displayed in response to clicking operation of a user on the process selection key. For example, as shown in fig. 5, which is a second application scenario diagram of the commodity information processing method according to the embodiment of the present invention, the interactive commodity display area displays the commodity from the angles of the internal structure and the processing technology of the commodity, so as to highlight the related content of the manufacturing process, the live interface may be displayed in a reduced window, and in the process disassembly mode, a plurality of process selection keys, such as keys of the sole manufacturing process, the vamp manufacturing process, the keel structure process, etc., may be set in the shoemaking process, so that after the user clicks the keys of the sole manufacturing process, the interactive commodity display area displays the corresponding process technology and the related process content, and may also be matched with text description, speech interpretation, etc., to help the user to better understand the manufacturing process of the commodity.
And in the functional test display mode, receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene. For example, as shown in fig. 6, which is a third application scenario diagram of the merchandise information processing method according to the embodiment of the present invention, in the functional test display mode, corresponding test scenario selection buttons, such as a running scenario, a shooting scenario, a jumping scenario, etc., may be set, and parameter configuration fields, such as information of height and weight of a tester, etc., may be set in each scenario. After the user selects a specific scene, the interactive commodity display area can perform functional test demonstration of the commodity according to related parameters configured by the user, and the generated test report can be displayed in a text mode.
Further, the plurality of merchandise display modes may correspond to the context of the plurality of live interfaces, and the embodiment of the invention may further include the following processes: and responding to the switching of the commodity display mode by the user, and switching the background of the live interface.
Specifically, in order to enhance the live effect, the backgrounds of different live interfaces can be switched for different merchandise display modes. For example, when the commodity display mode is a functional test display mode, the background can be switched to a corresponding scene interface, for example, when the functional test display mode of sports running shoes is displayed, the background of the live broadcast interface can be a sports field and the like, so that the experience effect of a user in the display mode can be improved.
The product display window may further include a product information display area in which the summary information of the product is displayed. Such as the name, model, price, etc. of the good.
According to the embodiment of the invention, the live broadcast scene is combined with the commodity interactive display, the commodity display can be adaptively carried out according to the introduction content of the host in the interactive commodity display area, and the user can also switch the commodity display according to the operation of the user to acquire the content to be understood, so that the introduction of the commodity is more visual, the autonomous participation of the user is also increased, and especially for the user temporarily accessing the live broadcast or exiting from midway to reentry the live broadcast room, the related content of the commodity can be conveniently known, and the experience of the user for watching the commodity introduction is also improved.
Example two
As shown in fig. 7, which is a schematic structural diagram of a commodity information processing apparatus according to an embodiment of the present invention, the apparatus includes:
the interactive merchandise display area display module 21: the method is used for displaying an interactive commodity display area for displaying commodities in a live broadcast interface in the commodity live broadcast display process.
Specifically, in order to improve the display effect of the commodity, an interactive commodity display area for displaying the commodity can be displayed in a live broadcast interface, the interactive commodity display area is visual display of the commodity, the area can be in various forms, for example, the commodity can be displayed in modes of pictures, videos, animations, AR and the like, and can be displayed and illustrated in modes of combining words, voices and the like, in addition, a commodity display window can be arranged in the live broadcast interface, the commodity display window can be a floating window, and the interactive commodity display area is located in the commodity display window.
The product display window may further include a product information display area in which the summary information of the product is displayed. Such as the name, model, price, etc. of the good.
The first merchandise display status adjustment module 22: for performing the following processing for the interactive merchandise display area:
And detecting explanation content information of the anchor aiming at the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information.
Specifically, for a commodity, multiple display states of the commodity can be prefabricated for different sides of the commodity, for example, for sports shoes, different commodity display states can be made for the front side, the sides, the soles and the like of the shoes, in the live broadcasting process of a host, according to the explanation content of the host on the introduction of the commodity, the interactive commodity display area is matched with the corresponding state of the commodity, for example, when the host introduces the soles, the interactive commodity display area is switched to the corresponding sole display state, and when the front side of the shoes is introduced, the interactive commodity display area is switched to the corresponding front side display state of the shoes.
The second merchandise display status adjustment module 23: for performing the following processing for the interactive merchandise display area:
and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state.
Specifically, in response to a user performing a rotation operation on a commodity displayed in the interactive commodity display area, a display viewing angle of the commodity is adjusted.
When the user enters live broadcast, the user may miss the explanation of the display of the certain state of the commodity by the anchor, at this time, the user may automatically adjust the display state of the commodity according to the requirement, for example, the user wants to further know the bottom and the side of the sports shoes, and then the user may adjust the display view of the commodity by performing operations such as moving and turning over on the commodity in the interactive commodity display area, so as to facilitate the user to know the commodity in multiple angles.
The interactive commodity display area can better display commodities, and meanwhile, the display state of the commodities can be adjusted by matching with the explanation of a host and the operation of a user, so that the watching experience of the user is improved.
Further, the apparatus may further include:
the merchandise display mode switching module 24 is configured to switch the merchandise display mode in response to a second operation instruction from the user to the display mode switching control area.
The commodity display mode can comprise any of a commodity appearance display mode, a process disassembly display mode and a functional test display mode, and a user can conduct mode switching by selecting a key of a display mode switching control area.
Specifically, in the appearance display mode, the interactive commodity display area mainly displays the commodity appearance from different angles, so that a user can comprehensively know the appearance characteristics of the commodity. Taking live introduction sports shoes as an example, a commodity appearance display mode can be used as a default commodity display mode, in the mode, the background of a live interface can be a video picture of a host, and 360-degree appearance display can be carried out on commodities in an interactive commodity display area.
In the process disassembly display mode, a plurality of process selection keys can be displayed, each process selection key corresponds to different process content, and corresponding process content demonstration is displayed in response to clicking operation of a user on the process selection key. The interactive commodity display area displays the commodity from the angles of the internal structure, the processing technology and the like of the commodity, in order to highlight the related content of the manufacturing process, a direct broadcast interface can be displayed in a reduced window, and in a process dismantling mode, a plurality of process selection keys in the shoemaking process, such as keys of a sole manufacturing process, a vamp manufacturing process, a keel structure process and the like, can be arranged, and after a user clicks the keys of the sole manufacturing process, the interactive commodity display area displays the corresponding process technology and related process content, and can also be matched with text explanation, voice explanation and the like so as to help the user to better know the manufacturing process of the commodity.
And in the functional test display mode, receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene. In the functional test demonstration mode, corresponding test scene selection keys, such as running scenes, shooting scenes, jumping scenes and the like, can be set, and parameter configuration columns, such as height and weight of a tester, are set in each scene. After the user selects a specific scene, the interactive commodity display area can perform functional test demonstration of the commodity according to related parameters configured by the user, and the generated test report can be displayed in a text mode.
Further, the apparatus may further include:
and the background switching module is used for responding to the switching of the commodity display modes and switching the background of the live broadcast interface.
Specifically, the background of different live interfaces may be switched for different merchandise display modes. For example, when the commodity display mode is a functional test display mode, the background can be switched to a corresponding scene interface, for example, when the functional test display mode of sports running shoes is displayed, the background of the live broadcast interface can be a sports field and the like, so that the experience effect of a user in the display mode can be improved.
According to the embodiment of the invention, the live broadcast scene is combined with the commodity interactive display, the commodity display can be adaptively carried out according to the introduction content of the host in the interactive commodity display area, and the user can also switch the commodity display according to the operation of the user to acquire the content to be understood, so that the introduction of the commodity is more visual, the autonomous participation of the user is also increased, and especially for the user temporarily accessing the live broadcast or exiting from midway to reentry the live broadcast room, the related content of the commodity can be conveniently known, and the experience of the user for watching the commodity introduction is also improved.
Example III
The embodiment provides a method for directly broadcasting commodities, which is applied to a direct broadcasting interface, wherein the direct broadcasting interface at least comprises an interactive commodity display area for displaying commodities and a direct broadcasting chat interaction area,
the method comprises the following steps:
s201: acquiring live broadcast content of a host, and adjusting commodity display states in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interaction area and gesture control information of the host.
During the live broadcast process, the host mainly uses voice to explain the commodity, and during the explanation process, a control instruction can be generated by acquiring keywords in the explanation content or performing semantic analysis to trigger the change of the commodity display state, for example, the display angle of the shoe in fig. 4 is switched. The change of the merchandise display status may also be triggered by a gesture action of the presenter, for example, the presenter may perform a flip gesture to flip the display angle of the shoe of fig. 4. In addition, the anchor sometimes inputs text information in the live chat interaction area, and can grab keywords or perform semantic analysis on the text information to generate control instructions so as to trigger the change of commodity display states.
S202: and acquiring an interface control instruction of a user on the interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
In the live broadcast process, the user can also adjust the commodity display state according to the needs of the user, the commodity display angle can be adjusted through mouse or touch screen control, or the commodity display state is triggered and adjusted through inputting chat information in a live broadcast chat interaction area, for example, the user inputs 'i want to see the bottom of shoes', and the user grabs keywords or performs semantic analysis through the input chat information to generate a control instruction, so that the commodity display state is triggered and adjusted.
In addition, a commodity display window may be provided in the live broadcast interface, the interactive commodity display area is located in the commodity display window, the commodity display window further includes a display mode switching control area, a plurality of commodity display modes are preset for the commodity, and the interactive commodity display area is used for displaying the commodity in the selected commodity display mode, and accordingly, the method may further include: and responding to a switching control instruction of a user to a display mode switching control area, and switching the commodity display mode.
In addition, the live interface may further include a background switching key, and accordingly, the method may further include: and responding to an operation instruction of clicking the background switching key, and switching the live broadcast interface background between the live broadcast background of the host and the commodity display background corresponding to the commodity display mode. In a default situation, the background of the live broadcast interface is generally set as a live video of the host, however, in order to increase the effect of live broadcast of the product, some backgrounds mainly comprising the product can be set, and the backgrounds can be switched through keys arranged on the live broadcast interface.
According to the embodiment of the invention, the live broadcast scene and the commodity interactive display are organically combined, so that the introduction of the main broadcast to the commodity is more visual, the autonomous participation of the user is also increased, and especially for the user who temporarily accesses the live broadcast room or exits midway and reenters the live broadcast room, the related content of the commodity can be conveniently known, and the experience of the user for watching the commodity introduction is also improved.
Example IV
The foregoing embodiment describes the flow processing and device structure of the embodiment of the present invention, and the functions of the foregoing method and device may be implemented by an electronic device, as shown in fig. 8, which is a schematic structural diagram of the electronic device of the embodiment of the present invention, and specifically includes: a memory 110 and a processor 120.
A memory 110 for storing a program.
In addition to the programs described above, the memory 110 may also be configured to store various other data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and the like.
The memory 110 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
A processor 120, coupled to the memory 110, for executing programs in the memory 110 for performing the following processes:
in the live commodity display process, an interactive commodity display area for displaying commodities is displayed in a live interface, and the following processing is executed for the interactive commodity display area:
detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in an interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user on the interactive commodity display area, and adjusting the commodity display state.
Wherein a commodity display window is arranged in the live broadcast interface, the interactive commodity display area is positioned in the commodity display window, the commodity display window also comprises a display mode switching control area, a plurality of commodity display modes are preset for commodities, each commodity display mode is used for displaying the commodity in the selected commodity display mode,
the above-mentioned process further includes:
and responding to a second operation instruction of the user to the display mode switching control area, and switching the commodity display mode.
Wherein the plurality of merchandise display modes correspond to the context of the plurality of live interfaces, the process further comprising:
And responding to the switching of the commodity display mode, and switching the background of the live interface.
The commodity display window further comprises a commodity information display area, and the commodity information display area displays the summary information of the commodity.
Wherein the merchandise display window is a floating window.
Wherein the merchandise display mode includes: any of a plurality of merchandise appearance display modes, process disassembly display modes, and functional test display modes.
Wherein, in the commodity appearance display mode, responding to the first operation instruction of the user to the interactive commodity display area, the commodity display state adjustment comprises:
and responding to the rotation operation of the user on the commodities displayed in the interactive commodity display area, and adjusting the display view angle of the commodities.
In the process disassembly display mode, a plurality of process selection keys are displayed in the interactive commodity display area, each process selection key corresponds to different process contents, and the adjusting the commodity display state in response to a first operation instruction of a user on the interactive commodity display area comprises:
and responding to clicking operation of a process selection key by a user, and displaying corresponding process content demonstration.
Wherein, in the functional test display mode, responding to the first operation instruction of the user to the interactive commodity display area, the adjusting the commodity display state comprises:
And receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene.
As another embodiment of the electronic device, the electronic device includes:
a memory 110 for storing a program;
a processor 120, coupled to the memory 110, for executing the program for:
acquiring live broadcast content of a host, and adjusting commodity display states in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interaction area and gesture control information of the host;
and acquiring an interface control instruction of a user on the interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
Wherein the live broadcast interface is provided with a commodity display window, the interactive commodity display area is positioned in the commodity display window, the commodity display window also comprises a display mode switching control area, a plurality of commodity display modes are preset for the commodity, the interactive commodity display area is used for displaying the commodity in the selected commodity display mode,
The processing may further include:
and responding to a switching control instruction of a user to a display mode switching control area, and switching the commodity display mode.
The live interface includes a background switch key, and the processing may further include:
and responding to an operation instruction of clicking the background switching key, and switching the live broadcast interface background between the live broadcast background of the host and the commodity display background corresponding to the commodity display mode.
The above detailed description of the processing procedure, the detailed description of the technical principle and the detailed analysis of the technical effect are described in the foregoing embodiments, and are not repeated herein.
Further, as shown, the electronic device may further include: communication component 130, power component 140, audio component 150, display 160, and other components. The drawing shows only a part of the components schematically, which does not mean that the electronic device comprises only the components shown in the drawing.
The communication component 130 is configured to facilitate communication between the electronic device and other devices in a wired or wireless manner. The electronic device may access a wireless network based on a communication standard, such as WiFi,2G, or 3G, or a combination thereof. In one exemplary embodiment, the communication component 130 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 130 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
A power supply assembly 140 provides power to the various components of the electronic device. Power supply components 140 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for electronic devices.
The audio component 150 is configured to output and/or input audio signals. For example, the audio component 150 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 110 or transmitted via the communication component 130. In some embodiments, the audio assembly 150 further includes a speaker for outputting audio signals.
The display 160 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or sliding action, but also the duration and pressure associated with the touch or sliding operation.
Those of ordinary skill in the art will appreciate that: all or part of the steps for implementing the method embodiments described above may be performed by hardware associated with program instructions. The foregoing program may be stored in a computer readable storage medium. The program, when executed, performs steps including the method embodiments described above; and the aforementioned storage medium includes: various media that can store program code, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present invention, and not for limiting the same; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some or all of the technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the invention.
Claims (14)
1. A commodity information processing method, comprising:
in the live commodity display process, an interactive commodity display area for displaying commodities is displayed in a live interface, and the following processing is executed for the interactive commodity display area:
Detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information;
responding to a first operation instruction of a user on the interactive commodity display area, and adjusting the commodity display state;
wherein, responding to the first operation instruction of the user to the interactive commodity display area, the adjusting the commodity display state comprises:
responding to the rotation operation of a user on the commodities displayed in the interactive commodity display area, and adjusting the display view angle of the commodities; or alternatively, the process may be performed,
responding to clicking operation of a process selection key by a user, and displaying corresponding process content demonstration; or alternatively, the process may be performed,
and receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene.
2. The method of claim 1, wherein a merchandise display window is provided in the live interface, the interactive merchandise display area being located in the merchandise display window, the merchandise display window further comprising a display mode switching control area, a plurality of merchandise display modes are pre-provided for the merchandise, each merchandise display mode being for displaying merchandise in a selected merchandise display mode,
The method further comprises the steps of:
and responding to a second operation instruction of the user to the display mode switching control area, and switching the commodity display mode.
3. The method of claim 2, wherein the plurality of merchandise display modes correspond to a context of a plurality of live interfaces, the method further comprising:
and responding to the switching of the commodity display mode, and switching the background of the live interface.
4. The method of claim 2, wherein the goods presentation window further comprises a goods information display area in which summary information of the goods is displayed.
5. The method of claim 2, wherein the merchandise display window is a floating window.
6. The method of claim 2, wherein the merchandise display mode comprises: any of a plurality of merchandise appearance display modes, process disassembly display modes, and functional test display modes.
7. The method of claim 6, wherein in the process dismantling display mode, a plurality of process selection keys are displayed on the interactive merchandise display area.
8. A commodity information processing apparatus comprising:
the interactive commodity display area display module: the method comprises the steps that in the process of commodity live broadcast display, an interactive commodity display area for displaying commodities is displayed in a live broadcast interface;
A first merchandise display status adjustment module: for performing the following processing for the interactive merchandise display area: detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information;
a second merchandise display status adjustment module: for performing the following processing for the interactive merchandise display area: responding to a first operation instruction of a user on the interactive commodity display area, and adjusting the commodity display state;
wherein, responding to the first operation instruction of the user to the interactive commodity display area, the adjusting the commodity display state comprises:
responding to the rotation operation of a user on the commodities displayed in the interactive commodity display area, and adjusting the display view angle of the commodities; or alternatively, the process may be performed,
responding to clicking operation of a process selection key by a user, and displaying corresponding process content demonstration; or alternatively, the process may be performed,
and receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene.
9. The apparatus of claim 8, wherein a merchandise display window is provided in the live interface, the interactive merchandise display area being located in the merchandise display window, the merchandise display window further comprising a display mode switching control area, a plurality of merchandise display modes are pre-provided for the merchandise, each merchandise display mode being for displaying merchandise in a selected merchandise display mode,
The apparatus further comprises:
a commodity display mode switching module: and the commodity display mode is switched in response to a second operation instruction of the display mode switching control area by a user.
10. An electronic device, comprising:
a memory for storing a program;
a processor coupled to the memory for executing the program for processing as follows:
in the live commodity display process, an interactive commodity display area for displaying commodities is displayed in a live interface, and the following processing is executed for the interactive commodity display area:
detecting explanation content information of a host player aiming at commodities, and adjusting commodity display states in the interactive commodity display area according to the explanation content information;
responding to a first operation instruction of a user on the interactive commodity display area, and adjusting the commodity display state;
wherein, responding to the first operation instruction of the user to the interactive commodity display area, the adjusting the commodity display state comprises:
responding to the rotation operation of a user on the commodities displayed in the interactive commodity display area, and adjusting the display view angle of the commodities; or alternatively, the process may be performed,
responding to clicking operation of a process selection key by a user, and displaying corresponding process content demonstration; or alternatively, the process may be performed,
And receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene.
11. A method of living goods, the method being applied to a living interface including at least an interactive goods presentation area for presenting goods and a living chat interaction area, the method comprising:
acquiring live broadcast content of a host, and adjusting commodity display states in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interaction area and gesture control information of the host;
acquiring an interface control instruction of a user on an interactive commodity display area and/or second chat information input in the live chat interaction area, and adjusting a commodity display state according to the interface control instruction and/or the second chat information;
wherein the adjusting the merchandise display state according to the interface control instruction and/or the second chat information includes:
Responding to the rotation operation of a user on the commodities displayed in the interactive commodity display area, and adjusting the display view angle of the commodities; or alternatively, the process may be performed,
responding to clicking operation of a process selection key by a user, and displaying corresponding process content demonstration; or alternatively, the process may be performed,
and receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene.
12. The method of claim 11, wherein a merchandise display window is provided in the live interface, the interactive merchandise display area being located in the merchandise display window, the merchandise display window further comprising a display mode switching control area, a plurality of merchandise display modes being pre-configured for the merchandise, the interactive merchandise display area being for displaying the merchandise in the selected merchandise display mode,
the method further comprises the steps of:
and responding to a switching control instruction of a user to a display mode switching control area, and switching the commodity display mode.
13. The method of claim 12, wherein the live interface includes a background toggle button, the method further comprising:
And responding to an operation instruction of clicking the background switching key, and switching the live broadcast interface background between the live broadcast background of the host and the commodity display background corresponding to the commodity display mode.
14. An electronic device, comprising:
a memory for storing a program;
a processor coupled to the memory for executing the program for processing as follows:
acquiring live broadcast content of a host, and adjusting commodity display states in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interaction area and gesture control information of the host;
acquiring an interface control instruction of a user on an interactive commodity display area and/or second chat information input in the live chat interaction area, and adjusting a commodity display state according to the interface control instruction and/or the second chat information;
wherein the adjusting the merchandise display state according to the interface control instruction and/or the second chat information includes:
responding to the rotation operation of a user on the commodities displayed in the interactive commodity display area, and adjusting the display view angle of the commodities; or alternatively, the process may be performed,
Responding to clicking operation of a process selection key by a user, and displaying corresponding process content demonstration; or alternatively, the process may be performed,
and receiving test parameter input and/or test scene selection of a user for functional test, responding to an operation instruction for starting the functional test, and carrying out commodity functional test demonstration according to the test parameter and/or the test scene.
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