CN111353818B - CRM (customer relationship management) -based member multi-conference sectional processing method - Google Patents
CRM (customer relationship management) -based member multi-conference sectional processing method Download PDFInfo
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Abstract
A CRM-based member multi-conference segmented processing method comprises a CRM system; the method comprises the following steps that a PC (personal computer) is adopted, and a binding application unit, a quit management application unit, a reentry management application unit and a data processing application unit are combined with a CRM (customer relationship management) system to serve as the basis of multi-time member entry subsection processing; in the application of the binding application unit, a user binds a mobile phone number when a corresponding E-commerce platform initially enters a meeting, and after the mobile phone number corresponds to a section of member information, member data and rights and interests are generated through a CRM system; in the application of the meeting-quitting management application unit, when a user quits, the mobile phone number can be unbundled, and the member data and the rights and interests information before unbundling can be sealed and stored through the CRM system; in the application of the re-entering management application unit, the past member data and rights and interests information of the back-entering management application unit of the member are continued through the CRM system. The invention ensures the rights and interests of the members, reduces the calculation amount of the CRM system and can bring better benefits to merchants.
Description
Technical Field
The invention relates to the technical field of Internet application of e-commerce industries, in particular to a CRM-based member multi-conference sectional processing method.
Background
With the development of science and technology, the internet is emerging, the e-commerce industry is increasingly competitive, and each merchant has to consider fine operation to reduce Customer acquisition cost, improve Customer loyalty and ensure relatively stable Customer resources, so that a CRM (Customer Relationship Management) system is developed. The CRM system is a relatively effective marketing decision tool, carries out deep data mining and subdivision by collecting user detailed information and ordinary shopping behaviors, clusters users with the same characteristics, finds the preference of the users to meet the individual requirements of customers with different values, and can put corresponding advertisements to the new users of the same type, thereby bringing better benefits to merchants.
In practical application of a CRM system, correct acquisition of user data and behaviors is the first step of the whole marketing decision link, and if data is inaccurate, follow-up work cannot have any value. The hierarchical users of the CRM system are divided into common customers and members, the members are customers who are bound to the mobile phone number for meeting through the brand official network, the skatecat, the Jingdong and other e-commerce platforms, the members enjoy the rights and interests of the members such as points and levels, the loyalty is higher, and various marketing activities are easier to conduct, so that the CRM system is particularly key for collecting member information. In the prior art, a CRM system regards the same user as a whole in practical application due to technical limitation, and all membership rights are processed in a whole block aiming at the situation that the same user enters a meeting again, so that membership rights corresponding to different mobile phone numbers cannot be recorded in a segmented manner; that is to say, after the same user quits the member, the former member data is cleared, and the member data, rights and interests and the like are calculated again according to the last historical order of the meeting, so that not only is the rights and interests of the member lost to a certain extent, but also the merchant is not facilitated to improve the customer loyalty and relatively stable customer resources are ensured; moreover, because the membership rights are calculated again according to the last historical order of the conference, the CRM system has large and complicated data amount to process, is easy to make mistakes and has slow calculation speed, and certain restriction is caused on the effective application of the CRM system.
For example, the invention technology of the national patent number "201810634375.1" and the patent name "marketing promotion method based on CRM system" has the following scheme that labels are distributed to consumer accounts, hierarchical management is performed on the consumer accounts according to the labels of the consumer accounts, consumer levels needing promotion are selected, promotion short messages are edited, the promotion short messages are pushed to the consumer users of the levels, and the promotion effect is counted; the invention described above describes the hierarchical processing of data by consumers, and due to the architecture limitation, there is no data and rights processing related to multiple member conferences, which imposes restrictions on the effective application of CRM systems. For example, the national patent number "201810167210.8", patent name "customer loyalty information processing method and apparatus", has a scheme that the number of times of entering a store, the time of entering the store, and the time of entering the store corresponding to each time of entering the store are obtained through a WiFi probe; obtaining a stay time length weight ft according to the store-entering time length corresponding to each store-entering time; determining a visiting date according to the store-entering time, and determining a visiting interval weight fd; determining a visiting frequency weight fn according to the store-entering frequency; determining a customer loyalty value w according to the stay time length weight ft, the visit interval weight fd and the visit times weight fn; the method achieves the aim of determining the loyalty value of the customer, thereby realizing the technical effect that the loyalty value calculation processing can be carried out no matter whether the customer is not logged in by the system or is not logged in by a CRM system, and further solving the technical problem that the loyalty value calculation can be carried out only after the customer is logged in by a registered member or the CRM system in the related technology; also, the above techniques are architecture-constrained, and do not involve data and rights processing for multiple membership conferences, which also imposes limitations on the effective use of CRM systems. For example, the national patent number "201310705844.1", patent name "a customer relation management system based on cloud platform and cloud computing", its scheme is as follows, the system includes basic cloud platform layer, data layer, application platform layer, application system layer, user's access layer, unified security/management monitoring platform, have provided many to customize and developed or customized methods, is used for meeting similar specific requirements, mainly include customizing, customization of customer, customization of contact person, customization of activity and customization of the interface script, etc.; like the first and second examples, the third example also has no data and rights processing related to multiple member conferences due to the limitation of the architecture, and therefore, the effective application of the CRM system is also limited. Based on the above, it is necessary to provide a method for processing data and rights and interests of multiple member conferences based on the CRM system.
Disclosure of Invention
In order to overcome the defects that the prior CRM system cannot process data and rights of members for multiple meetings due to imperfect structure, is not beneficial to improving customer loyalty and ensuring relatively stable customer resources, and because the member rights are calculated again according to the historical order of the last meeting, the CRM system has large and complicated data amount to be processed, is easy to make mistakes and has slower calculation speed, and causes certain restriction on the effective application of the CRM system, the invention provides a CRM system based on the prior art, in the application, each unit can record member information in sections according to member meetings entering and quitting behaviors, each round meeting quitting is regarded as a section of independent member information record and is stored, a mobile phone number bound during meetings is used as a member identification mark, the member rights and rights corresponding to different mobile phone numbers are respectively processed in sections, and the data and rights before each meeting of a user can be inherited and accumulated, therefore, the rights and interests of the members are effectively guaranteed, the calculated amount of the CRM system is reduced, the customer loyalty is improved for merchants, relatively stable customer resources are guaranteed, and better benefits are brought to the merchants.
The technical scheme adopted by the invention for solving the technical problem is as follows:
a CRM-based member multi-conference sectional processing method comprises a CRM system, wherein the CRM system is provided with an application unit for realizing functions of user registration information input, user general management and the like; the system is characterized in that a PC (personal computer) is adopted to bind an application unit, a quit management application unit, a reentry management application unit and a data processing application unit, and a CRM (customer relationship management) system is combined to serve as the basis of multi-time member entry subsection processing; the binding application unit, the quit management application unit, the reentry management application unit, the data processing application unit and the function application unit in the CRM system realize data intercommunication; in the application of the binding application unit, a user binds a mobile phone number when a corresponding E-commerce platform initially enters a meeting, and after the mobile phone number corresponds to a section of member information, the binding application unit generates member data and rights and interests through a CRM system under the action of the data processing application unit; in the application of the meeting-quitting management application unit, when a user quits, the mobile phone number can be unbundled, and under the action of the data processing application unit, the member data and the rights and interests information before unbundling can be sealed and stored through the CRM system; in the application of the re-joining management application unit, under the action of the data processing application unit, the member data and the rights and interests information of the previously sealed and existing returning management application unit of the member are continued through the CRM system.
Furthermore, in the data processing application unit application, the data of the binding application unit, the quitting management application unit and the reentry management application unit can be processed and input into the CRM system.
Furthermore, after the binding application unit, the quit management application unit and the reentry management application unit process the data and the rights and interests information of the user in a segmented manner, the processing result is displayed in the front stage of the CRM software.
Further, in the rejoining management application unit application, the user rejoins, and if the original sealed mobile phone number is bound, the CRM system automatically and directly associates the user with the member information corresponding to the original mobile phone number, and inherits the member data and rights and interests of the original mobile phone number.
Further, in the re-entering management application unit application, the user enters the meeting again, if the bound mobile phone number is a new mobile phone number, the data and the rights and interests bound by the original mobile phone number are cleared, the new mobile phone number in the CRM system corresponds to a brand-new section of member information, and the member rights and interests start from zero; when the user binds the new mobile phone number but requires to reserve the membership rights and interests of the original mobile phone number, abnormal conditions are processed, and technicians manually deduct the rights and interests of the original mobile phone number from the database and add the rights and interests to the new mobile phone number.
Further, in the application of the binding application unit, the quitting management application unit and the reentry management application unit, when the user applies for a conference and the user binds a mobile phone number, whether the mobile phone number is a member can be judged, and when the user binds the mobile phone number, whether the user is a first conference can be judged.
The invention has the beneficial effects that: the invention is based on the application of the prior CRM system, performs function improvement on the CRM system, and in application, under the combined action of the binding application unit, the quitting management application unit, the reentry management application unit and the data processing application unit, the initial conference, the quitting and the reentry of the user can be effectively managed, it has unique function of recording member information in segments according to member's behavior of joining and returning, each joining and returning is regarded as an independent member information record and stored, the mobile phone number bound in the meeting is taken as a member identification mark, the member rights and interests corresponding to different mobile phone numbers are respectively processed in a segmented mode, the data and rights and interests before the user enters the meeting each time can be inherited and accumulated, therefore, the rights and interests of the members are effectively guaranteed, the calculated amount of the CRM system is reduced, the customer loyalty is improved for merchants, relatively stable customer resources are guaranteed, and better income can be brought to the merchants. Based on the above, the invention has good application prospect.
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FIG. 1 is a block diagram of the architecture of the present invention.
Detailed Description
Fig. 1 shows a CRM-based member multiple-access sectional processing method, which includes a CRM system having an application unit that implements functions of user registration information entry, general user management, and the like; the method comprises the following steps that a PC (personal computer) is adopted, and a binding application unit, a quit management application unit, a reentry management application unit and a data processing application unit are combined with a CRM (customer relationship management) system to serve as the basis of multi-time member entry subsection processing; the binding application unit, the quit management application unit, the reentry management application unit, the data processing application unit and the function application unit in the CRM system realize data intercommunication; in the application of the binding application unit, a user binds a mobile phone number when the user initially meets a corresponding E-commerce platform (Taobao, Jingdong, official website, Shuduo, and the like), and after the mobile phone number corresponds to a section of member information, the binding application unit generates member data and rights and interests through a CRM system under the action of the data processing application unit; in the application of the meeting-quit management application unit, when a user is in a meeting, the mobile phone number is unbound, and under the action of the data processing application unit, the member data before unbinding and the rights and interests information are sealed and stored through the CRM system; in the application of the rejoin management application unit, under the action of the data processing application unit, the member data and the rights and interests information of the rejoin management application unit are previously sealed and stored by the member through the CRM system.
As shown in fig. 1, in the application of the data processing application unit, the data of the binding application unit, the quit management application unit, and the reentry management application unit can be processed and input to the CRM system. And after the binding application unit, the quit management application unit and the reentry management application unit perform segmented processing on the data and the rights and interests information of the user, displaying the processing result in the front stage of the CRM software. And when the user enters the meeting management application unit again, the user enters the meeting again, and if the original sealed mobile phone number is bound, the CRM system automatically and directly associates the user with the member information corresponding to the original mobile phone number, and inherits the member data and rights and interests of the original mobile phone number. When the user enters the application of the management application unit again, if the user enters the new bound mobile phone number again, the data and the rights and interests bound by the original mobile phone number are reset, the new mobile phone number in the CRM system corresponds to a brand-new section of member information, and the member rights and interests start from zero; when the user binds the new mobile phone number but requires to reserve the membership rights and interests of the original mobile phone number, abnormal condition processing is carried out, and technicians manually deduct the rights and interests of the original mobile phone number from the database and add the rights and interests to the new mobile phone number. The method comprises the steps that in the application of the application unit, the quit management application unit and the reentry management application unit, when a user applies for a conference and the user binds a mobile phone number, whether the mobile phone number is a member or not can be judged, and whether the user is in the initial conference or not can be judged when the user binds the mobile phone number.
As shown in fig. 1, the application process of the present invention is as follows: s1, the user applies for a meeting through various e-commerce platforms (official website, tianmao, kyoton, etc.), and then proceeds to S2. S2, the binding application unit judges whether the user is a member, if so, the user can not enter the meeting repeatedly, otherwise, the next step S3 is carried out. S3, the user authorizes the binding of the mobile phone number, and then the S4 is entered. And S4, the binding application unit judges whether the mobile phone number is a member, if so, the S5 is entered, and if not, the S6 is entered. And S5, the binding application unit takes the user as an old member and associates the old member with the member information corresponding to the mobile phone number. And then proceeds to S7. S6, the reentry management application unit assigns the user as a new member with a new member ID, and then proceeds to S7. And S7, the rejoining management application unit updates the purchase nickname corresponding to the registration information in the order to be a new unified member ID, wherein the history order needs to be updated in the first time of joining, and the history order does not need to be updated after the binding is unbound, and then the step S9 is entered. And S8, when the user quits, the quit management application unit will unbind the mobile phone number, and under the action of the data processing application unit, the member data and the rights and interests information before unbinding are sealed and stored. And S9, recalculating the membership rights and interests such as grades and points by the user joining management application unit according to the updated order data, and displaying the membership rights and interests to the user on a CRM system interface.
As shown in fig. 1, the present invention is based on the existing CRM system application, and performs functional improvement on the CRM system, in the application, under the combined action of the binding application unit, the quitting management application unit, the reentry management application unit, and the data processing application unit, the present invention can effectively manage the first time of user's meeting, quitting, and reentry, and has a unique function, and can record member information in segments according to the member's actions of joining and leaving, each joining and leaving will be regarded as an independent member information record for storage, and the mobile phone number bound during joining will is used as a member identification identifier, and respectively processes the member benefits corresponding to different mobile phone numbers in segments, and the data and benefits before joining and leaving each time of the user can be accumulated, thereby effectively ensuring the member benefits, reducing the calculation amount of the CRM system, facilitating the merchant to improve the customer loyalty, and ensuring a relatively stable customer source, can bring better profit to the merchants. The method overcomes the defects that the existing CRM system cannot process data and rights and interests of members entering meetings for multiple times due to the fact that the structure is imperfect, a merchant is not favorable for improving customer loyalty, relatively stable customer resources are guaranteed, and the rights and interests of the members are calculated again according to the historical orders of the last meetings, so that the CRM system is large and complicated in data amount to be processed, easy to make mistakes, low in calculation speed and limited in effective application of the CRM system.
While there have been shown and described what are at present considered to be the fundamental and essential features of the invention, together with the advantages thereof, it will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, but is capable of other specific forms of implementation without departing from the spirit or essential characteristics thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.
Furthermore, it should be understood that although the present description refers to embodiments, not every embodiment may contain only a single embodiment, and such description is for clarity only, and those skilled in the art should integrate the description, and the embodiments may be combined as appropriate to form other embodiments understood by those skilled in the art.
Claims (1)
1. A CRM-based member multi-conference sectional processing method comprises a CRM system, wherein the CRM system is provided with an application unit for realizing user registration information input and user general management functions; the system is characterized in that a binding application unit, a quitting management application unit, a reentry management application unit and a data processing application unit in a PC are combined with a CRM system to serve as the basis of multiple-time conference sectional processing of members; the binding application unit, the quit management application unit, the reentry management application unit, the data processing application unit and the function application unit in the CRM system realize data intercommunication; in the application of the binding application unit, a user binds a mobile phone number when a corresponding E-commerce platform initially enters a meeting, and after the mobile phone number corresponds to a section of member information, the binding application unit generates member data and rights and interests through a CRM system under the action of the data processing application unit; in the application of the meeting-quit management application unit, when a user is in a meeting, the mobile phone number is unbound, and under the action of the data processing application unit, the member data before unbinding and the rights and interests information are sealed and stored through the CRM system; in the application of the re-joining management application unit, under the action of the data processing application unit, the member data and the rights and interests information of the previously sealed and existing returning management application unit of the member are continued through the CRM system; in the application of the data processing application unit, the data of the binding application unit, the quit management application unit and the reentry management application unit can be processed and input into the CRM system; after the binding application unit, the quit meeting management application unit and the reentry meeting management application unit perform segmented processing on the data and the rights and interests information of the user, displaying the processing result in the CRM software foreground; then, the user enters the meeting again in the meeting management application unit application, if the original sealed mobile phone number is bound, the CRM system automatically and directly associates the user with the member information corresponding to the original mobile phone number, and inherits the member data and rights and interests of the original mobile phone number; when the user enters the meeting management application unit again, the user enters the meeting again, if the new mobile phone number is bound, the data and the rights and interests bound by the original mobile phone number are reset, the new mobile phone number in the CRM system corresponds to a brand-new section of member information, and the member rights and interests start from zero; when a user binds a new mobile phone number but requires to reserve the membership rights and interests of the original mobile phone number, abnormal conditions are processed, and technicians manually deduct the rights and interests of the original mobile phone number from a database and add the rights and interests to the new mobile phone number; the method comprises the steps that in the application of an application binding unit, a meeting quitting management application unit and a meeting reentry management application unit, when a user applies for meeting and binds a mobile phone number, whether the mobile phone number is a member or not can be judged, and when the user binds the mobile phone number, whether the user is in the meeting for the first time or not can be judged.
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| CN110782700A (en) * | 2019-11-06 | 2020-02-11 | 郑敏 | Open parking management method, system, electronic device and storage medium |
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