CN111292138B - Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium - Google Patents

Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium Download PDF

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Publication number
CN111292138B
CN111292138B CN202010163820.8A CN202010163820A CN111292138B CN 111292138 B CN111292138 B CN 111292138B CN 202010163820 A CN202010163820 A CN 202010163820A CN 111292138 B CN111292138 B CN 111292138B
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advertisement
updated
terminal
vehicle
file
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CN111292138A (en
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邢映彪
周锦龙
梁发祥
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Guangzhou Tongda Auto Electric Co Ltd
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Guangzhou Tongda Auto Electric Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0265Vehicular advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/06Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/10Protocols in which an application is distributed across nodes in the network
    • H04L67/1095Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes

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Abstract

The embodiment of the application discloses a method and a device for updating a vehicle-mounted advertisement, electronic equipment and a storage medium. According to the technical scheme provided by the embodiment of the application, the advertisement update instruction issued by the server is received through the terminal to be updated, the advertisement file to be updated is requested to the same-vehicle advertisement terminal based on the advertisement update instruction, and the advertisement file to be updated sent by the same-vehicle advertisement terminal is received according to the reply of the same-vehicle advertisement terminal or the advertisement file to be updated is downloaded from the server. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be acquired through other advertisement terminals, the advertisement file to be updated is not available to other advertisement terminals of the same vehicle, and then the advertisement file to be updated is requested from the server. The advertisement file to be updated is firstly obtained from the same-vehicle advertisement terminal through the local area network, so that the timeliness of updating the vehicle-mounted advertisement can be improved, the stability of transmitting the advertisement file is improved, and the traffic used for transmitting the advertisement file is saved.

Description

Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium
Technical Field
The embodiment of the application relates to the technical field of advertisement data updating, in particular to a vehicle-mounted advertisement updating method, a vehicle-mounted advertisement updating device, electronic equipment and a storage medium.
Background
Along with the improvement of the living standard of people, the variety of advertisements is increased, and the investment of merchants on advertisements is increased. At present, based on the development of the network age, the advertisement delivery mode and scene are more and more diversified. Through the wireless network, merchants can conduct advertising and updating through various terminals. And vehicle-mounted advertisements are one of more common advertisement putting scenes. In general, a visual terminal is arranged on public transportation means such as buses and subways, and is used for playing advertisements based on advertisement files stored in the visual terminal and updating advertisements according to advertisement updating instructions issued by a server. Compared with the traditional mode of advertising by using the poster, the method has the advantages that the advertising is conveniently displayed and updated by the visual terminal, and the complicated process of advertising square poster and replacement is avoided.
However, since the advertisement files updated by different visual terminals may be different, when the vehicle-mounted advertisement of each terminal is updated, the server is required to uniformly issue the advertisement files, the higher update is easily affected by the data transmission network, and the stability and the update efficiency are relatively low.
Disclosure of Invention
The embodiment of the application provides a vehicle-mounted advertisement updating method, device, electronic equipment and storage medium, which can improve the stability and timeliness of vehicle-mounted advertisement updating and solve the technical problem of unstable vehicle-mounted advertisement updating in the prior art.
In a first aspect, an embodiment of the present application provides a method for updating a vehicle-mounted advertisement, including:
the method comprises the steps that a terminal to be updated receives an advertisement update instruction issued by a server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files;
requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
and receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from a server.
Further, the receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from a server includes:
if the in-car advertising terminal has the advertising file to be updated or downloads the advertising file to be updated, the in-car advertising terminal receives the advertising file to be updated from the in-car advertising terminal; if the same car advertisement terminal does not have the advertisement file to be updated, the terminal to be updated requests and receives the advertisement file to be updated from the server.
Further, when the in-car advertisement terminal does not have the advertisement file to be updated, the terminal to be updated requests the server and receives the advertisement file to be updated, and the method further comprises:
when the communication failure between the terminal to be updated and the server occurs, the terminal to be updated sends the advertisement updating instruction to the same-vehicle advertisement terminal, requests the advertisement file to be updated of the server through the same-vehicle advertisement terminal, and receives the advertisement file to be updated returned by the same-vehicle advertisement terminal.
Further, after receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from the server, the method further comprises:
and placing the advertisement file to be updated into the advertisement play list to replace or increase the advertisement file, extracting the corresponding advertisement file according to the advertisement play list, and outputting the extracted corresponding advertisement file to a screen of the terminal to be updated for playing.
Further, after the advertisement file to be updated is put into the advertisement playlist to replace or add the advertisement file, and the corresponding advertisement file is extracted according to the advertisement playlist and output to the screen of the terminal to be updated to be played, the method further comprises the steps of:
and placing the replaced advertisement files in the advertisement play list into a standby list, and deleting the corresponding advertisement files from the standby list after a set time period.
Further, the receiving, according to the reply of the in-car advertisement terminal, the advertisement file to be updated sent by the in-car advertisement terminal includes:
and receiving the advertisement play list of the on-vehicle advertisement terminal or the advertisement file to be updated stored in the standby list.
Further, after receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from the server, the method further comprises:
and sending a downloading result to the server, wherein the downloading result is used for updating the advertisement update record corresponding to the terminal to be updated.
In a second aspect, an embodiment of the present application provides an update apparatus for a vehicle-mounted advertisement, including:
the receiving module is used for receiving an advertisement update instruction issued by the server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files;
the request module is used for requesting the advertisement file to be updated from the same-vehicle advertisement terminal based on the advertisement updating instruction, and the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
and the updating module is used for receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from a server.
In a third aspect, an embodiment of the present application provides an electronic device, including:
a memory and one or more processors;
the memory is used for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method for updating an in-vehicle advertisement as described in the first aspect.
In a fourth aspect, an embodiment of the present application provides a storage medium containing computer-executable instructions, which when executed by a computer processor, are for performing the method of updating an in-vehicle advertisement as described in the first aspect.
According to the embodiment of the application, the advertisement update instruction issued by the server is received by the terminal to be updated, the advertisement file to be updated is requested to the same-vehicle advertisement terminal based on the advertisement update instruction, and the advertisement file to be updated sent by the same-vehicle advertisement terminal is received or downloaded from the server according to the reply of the same-vehicle advertisement terminal. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be acquired through other advertisement terminals, the advertisement file to be updated is not available to other advertisement terminals of the same vehicle, and then the advertisement file to be updated is requested from the server. The advertisement file to be updated is firstly acquired from the same-vehicle advertisement terminal through the local area network, so that the timeliness of updating the vehicle-mounted advertisement can be improved. And the transmission of the advertisement file is carried out through the local area network, so that the stability of the transmission of the advertisement file is improved, and the flow used for the transmission of the advertisement file is saved.
Drawings
FIG. 1 is a flowchart of a method for updating a vehicle-mounted advertisement according to an embodiment of the present application;
FIG. 2 is a flowchart of another method for updating a vehicle-mounted advertisement according to a second embodiment of the present application;
fig. 3 is a schematic structural diagram of an updating device for vehicle-mounted advertisement according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the following detailed description of specific embodiments of the present application is given with reference to the accompanying drawings. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting thereof. It should be further noted that, for convenience of description, only some, but not all of the matters related to the present application are shown in the accompanying drawings. Before discussing exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart depicts operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently, or at the same time. Furthermore, the order of the operations may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figures. The processes may correspond to methods, functions, procedures, subroutines, and the like.
The application provides a vehicle-mounted advertisement updating method, which aims to transmit advertisement files through a local area network so that advertisement files can be shared among advertisement terminals. In this way, when the vehicle-mounted advertisement is updated, the terminal to be updated can firstly inquire whether other advertisement terminals of the same vehicle have corresponding advertisement files, and if so, the terminal to be updated can directly acquire the advertisement files to be updated from the advertisement terminals of the same vehicle; if not, the advertisement terminal to be updated acquires the advertisement file to be updated from the server. Referring to the existing vehicle-mounted advertisement updating mode, when advertisement updating is required to be carried out on a certain advertisement terminal, the server directly sends an advertisement file to be updated to the corresponding terminal to be updated through the Internet. Such an update method is easily affected by a communication network, and the situation that the advertisement file is received unstably occurs, and further affects the efficiency of advertisement update, resulting in update failure and the like. Based on the above, the vehicle-mounted advertisement updating method provided by the embodiment of the application solves the technical problems of low timeliness and stability of the existing advertisement updating mode.
Embodiment one:
fig. 1 is a flowchart of a method for updating a vehicle-mounted advertisement according to a first embodiment of the present application, where the method for updating a vehicle-mounted advertisement according to the first embodiment of the present application may be performed by a device for updating a vehicle-mounted advertisement, where the device for updating a vehicle-mounted advertisement may be implemented by software and/or hardware, and the device for updating a vehicle-mounted advertisement may be configured by two or more physical entities or may be configured by one physical entity. In general, the update device of the vehicle-mounted advertisement may be an advertisement terminal, a visual terminal, or the like with a display screen.
The following description will be made taking an update apparatus of a vehicle-mounted advertisement as an example of a main body of an update method for executing the vehicle-mounted advertisement. Referring to fig. 1, the method for updating the vehicle-mounted advertisement specifically includes:
s110, the terminal to be updated receives an advertisement update instruction issued by the server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files.
When the vehicle-mounted advertisement is updated, the server updates the advertisement terminal of the vehicle-mounted advertisement according to the requirement, generates a corresponding advertisement update instruction, and sends the advertisement update instruction to the corresponding advertisement terminal to update the advertisement. It should be noted that, in general, the advertisement terminals for vehicle-mounted advertisement to be updated may be one or more, and the advertisement terminals are used as terminals to be updated, where the advertisement files to be updated by the terminals to be updated may be the same or different. The advertisement updating instructions are issued to the corresponding terminals to be updated one by one, and the updating instructions define which advertisement files need to be updated by the terminals to be updated. The advertisement file is stored in the advertisement play list, and the advertisement list can be correspondingly updated according to the advertisement update instruction. When the advertisement terminal plays the advertisements, the advertisement files stored in the advertisement list are extracted one by one and output to the display screen for playing. When the server issues the advertisement update instruction, the server issues the advertisement update instruction to each terminal to be updated through the Internet respectively, and the terminal to be updated responds to the advertisement update instruction to start to acquire the corresponding advertisement file according to the advertisement update instruction.
S120, requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network.
Specifically, when the terminal to be updated acquires the advertisement file to be updated according to the advertisement updating instruction, the advertisement file is not directly requested to the server, but the advertisement file to be updated is requested to the same-vehicle advertisement terminal through the local area network. It will be appreciated that in the delivery of advertisements on board, the advertisements played by different advertising terminals on the same vehicle are typically not the same. And the advertisement files required to be updated by the advertisement terminal to be updated are likely to be stored in the memory of the same car advertisement terminal. Therefore, when the advertisement file is updated, the method and the device for updating the advertisement file in the vehicle advertisement terminal query whether the corresponding advertisement file to be updated exists or not in advance. Wherein. If the in-car advertising terminal has the advertising file to be updated or downloads the advertising file to be updated, the in-car advertising terminal receives the advertising file to be updated from the in-car advertising terminal; if the same car advertisement terminal does not have the advertisement file to be updated, the terminal to be updated requests and receives the advertisement file to be updated from the server. It can be understood that when the relevant advertisement file to be updated exists in the same vehicle advertisement terminal, the advertisement file to be updated of the same vehicle advertisement terminal can be directly obtained through the local area network, so that the influence of unstable advertisement file transmission of the internet is eliminated. Similarly, if the in-car advertising terminal is downloading the advertising file to be updated, the in-car advertising terminal is also equivalent to the in-car advertising terminal to directly acquire the advertising file to be updated from the in-car advertising terminal after the in-car advertising terminal is downloaded. The on-vehicle advertisement terminal feeds back the information of the corresponding advertisement file to be updated to the terminal to be updated according to the advertisement updating instruction and the advertisement updating process of the on-vehicle advertisement terminal, and the terminal to be updated starts to receive the advertisement file to be updated sent by the on-vehicle advertisement terminal when the on-vehicle advertisement terminal is updated according to the information. And if the on-vehicle advertising terminal does not have the advertising file to be updated, requesting the advertising file to be updated from the server, and receiving the advertising file to be updated issued by the server.
When the advertisement file to be updated is updated, the advertisement terminal to be updated sends a request to all the same-vehicle advertisement terminals in the same local area network, and the request of the advertisement file to be updated is performed. And, how many advertisements need to be updated by the advertisement terminal to be updated, how many advertisement files to be updated will be requested from the same car advertisement terminal. The plurality of advertisement files to be updated can be obtained from a plurality of different co-vehicle advertisement terminals, and only the advertisement files to be updated which are not available in the co-vehicle advertisement terminals can be requested to be obtained from the server by the terminals to be updated.
Illustratively, the description is given taking the update of the advertisement on the bus as an example. The public bus comprises A, B, C and D four advertising terminals, and the four advertising terminals are connected through wireless communication modules (such as Bluetooth and WiFi) or wired signals to form a local area network. And after the advertisement terminal A receives the advertisement updating instruction issued by the server through the Internet, determining the advertisement file to be updated which needs to be acquired through the advertisement updating instruction. Further, according to the advertisement file to be updated, the a advertisement terminal sends a request to B, C and three advertisement terminals to inquire whether the corresponding advertisement file to be updated exists, if B, C and three advertisement terminals exist or are downloading the advertisement file to be updated, the advertisement file to be updated is directly obtained from the corresponding advertisement terminals, and if B, C and three advertisement terminals do not have the advertisement file to be updated, the a advertisement terminal sends a request for the advertisement file to be updated to the server according to feedback of B, C and three advertisement terminals.
And S130, receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from a server.
Finally, the terminal to be updated acquires the advertisement file to be updated from the same-vehicle advertisement terminal or the server, and the updating of the advertisement file corresponding to the advertisement terminal to be updated can be completed. And after the advertisement file to be updated is downloaded, the advertisement file to be updated sends a downloading result to the server, and the server is informed of the advertisement file downloading result of the terminal to be updated. The downloading result is used for updating the advertisement update record corresponding to the terminal to be updated, the server can determine whether the advertisement of the terminal to be updated is updated according to the downloading result, and the result is recorded in the advertisement update record so as to determine which advertisement files are currently stored in the advertisement play list of the advertisement terminal to be updated, thereby facilitating advertisement delivery management and updating.
In addition, when the terminal to be updated requests to receive the advertisement file to be updated of the server, if communication failure occurs between the terminal to be updated and the server, the terminal to be updated sends an advertisement update instruction to the same-vehicle advertisement terminal, requests the advertisement file to be updated of the server through the same-vehicle advertisement terminal, and receives the advertisement file to be updated returned by the same-vehicle advertisement terminal. It can be understood that, in order to ensure that the terminal to be updated can complete advertisement updating, when the communication link between the terminal to be updated and the server fails, the advertisement file to be updated can be obtained by interacting the same vehicle advertisement terminal with the server, and the advertisement file to be updated is transmitted to the advertisement terminal to be updated through the vehicle local area network, so that the downloading of the advertisement file to be updated is completed.
And receiving the advertisement update instruction issued by the server through the terminal to be updated, requesting the advertisement file to be updated from the same-vehicle advertisement terminal based on the advertisement update instruction, and receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal or downloading the advertisement file to be updated from the server. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be acquired through other advertisement terminals, the advertisement file to be updated is not available to other advertisement terminals of the same vehicle, and then the advertisement file to be updated is requested from the server. The advertisement file to be updated is firstly acquired from the same-vehicle advertisement terminal through the local area network, so that the timeliness of updating the vehicle-mounted advertisement can be improved. And the transmission of the advertisement file is carried out through the local area network, so that the stability of the transmission of the advertisement file is improved, and the flow used for the transmission of the advertisement file is saved.
Embodiment two:
on the basis of the foregoing embodiment, fig. 2 is a schematic diagram of another method for updating a vehicle-mounted advertisement according to a second embodiment of the present application, and referring to fig. 2, the method for updating a vehicle-mounted advertisement specifically includes:
s210, the terminal to be updated receives an advertisement update instruction issued by a server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files;
s220, requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
s230, receiving an advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from a server;
s240, placing the advertisement file to be updated into the advertisement play list to replace or increase the advertisement file, extracting the corresponding advertisement file according to the advertisement play list, and outputting the extracted corresponding advertisement file to a screen of the terminal to be updated for playing;
s250, placing the replaced advertisement files in the advertisement play list into a standby list, and deleting the corresponding advertisement files from the standby list after a set time period.
On the basis of the first embodiment, the embodiment of the present application updates the advertisement playlist according to the advertisement file to be updated after completing the downloading of the advertisement file to be updated. It should be noted that, when the advertisement playlist updates the advertisement file, the advertisement file stored in the advertisement playlist may be replaced, or the corresponding advertisement file may be directly added to the advertisement list. Therefore, when the advertisement play list is updated, the advertisement file to be updated can be directly replaced by the advertisement file in the advertisement play list, or can be directly inserted into a certain position in the advertisement play list. And then, playing the advertisement file according to the updated advertisement play list in sequence. And the advertisement file which is updated just can be played first.
Further, corresponding to the advertisement file replaced in the advertisement playlist, the advertisement terminal does not delete the advertisement file directly, but places the advertisement file in a standby list preset by the advertisement terminal. The replacement advertisement file is put into the standby list, so that if the advertisement file needs to be put again later, the advertisement updated by the server can be directly extracted from the standby list in the standby list without being acquired from the server or the same-car advertisement terminal, thereby reducing the tedious process of acquiring the advertisement file and further improving the timeliness and stability of acquiring the advertisement file. And, the advertisement files put in the standby list are automatically deleted after a period of time, so that excessive backlog of the advertisement files is avoided, and the memory of the advertisement terminal is occupied.
On the other hand, when the terminal to be updated performs advertisement update, the advertisement file to be updated can be requested to other advertisement terminals. And the other advertising terminals query the internal memory of the advertising terminals, including the query of the advertising play list and the standby list, according to the request, so as to further extract the advertising files and send the advertising files to the terminal to be updated. And the terminal to be updated finally completes the downloading of the advertisement file to be updated by receiving the advertisement file to be updated stored in the advertisement play list or the standby list of the same car advertisement terminal.
According to the technical scheme, the standby list is set, so that the advertising terminal can conveniently acquire related advertising files, and timeliness and stability of acquiring the advertising files are further improved. And by setting the standby list, the related advertisement files are conveniently acquired by other advertisement terminals, the acquisition channel of the advertisement files to be updated is expanded, and the related advertisement files are more conveniently acquired.
Embodiment III:
on the basis of the above embodiment, fig. 3 is a schematic structural diagram of an updating device for vehicle-mounted advertisement according to a third embodiment of the present application. Referring to fig. 3, the updating device for vehicle-mounted advertisement provided in this embodiment specifically includes: a receiving module 31, a requesting module 32 and an updating module 33.
The receiving module 31 is configured to receive an advertisement update instruction issued by a server, where the advertisement update instruction is used to update an advertisement playlist of a terminal to be updated, and the advertisement playlist includes a plurality of corresponding advertisement files;
the request module 32 is configured to request an advertisement file to be updated from a vehicle-in-vehicle advertisement terminal based on the advertisement update instruction, where the vehicle-in-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
the update module 33 is configured to receive an advertisement file to be updated sent by the in-car advertisement terminal according to the reply of the in-car advertisement terminal or download the advertisement file to be updated from a server.
And receiving the advertisement update instruction issued by the server through the terminal to be updated, requesting the advertisement file to be updated from the same-vehicle advertisement terminal based on the advertisement update instruction, and receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal or downloading the advertisement file to be updated from the server. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be acquired through other advertisement terminals, the advertisement file to be updated is not available to other advertisement terminals of the same vehicle, and then the advertisement file to be updated is requested from the server. The advertisement file to be updated is firstly acquired from the same-vehicle advertisement terminal through the local area network, so that the timeliness of updating the vehicle-mounted advertisement can be improved. And the transmission of the advertisement file is carried out through the local area network, so that the stability of the transmission of the advertisement file is improved, and the flow used for the transmission of the advertisement file is saved.
Specifically, the method further comprises the following steps:
and the list updating module is used for placing the advertisement file to be updated into the advertisement play list to replace or increase the advertisement file, extracting the corresponding advertisement file according to the advertisement play list and outputting the extracted corresponding advertisement file to a screen of the terminal to be updated for playing.
And the standby module is used for placing the replaced advertisement files in the advertisement play list into a standby list and deleting the corresponding advertisement files from the standby list after a set time period.
And the sending module is used for sending a downloading result to the server, wherein the downloading result is used for updating the advertisement update record corresponding to the terminal to be updated.
The updating device for the vehicle-mounted advertisement provided by the third embodiment of the application can be used for executing the updating methods for the vehicle-mounted advertisement provided by the first and second embodiments, and has corresponding functions and beneficial effects.
Embodiment four:
a fourth embodiment of the present application provides an electronic device, referring to fig. 4, including: a processor 41, a memory 42, a communication module 43, an input device 44 and an output device 45. The number of processors in the electronic device may be one or more and the number of memories in the electronic device may be one or more. The processor, memory, communication module, input device, and output device of the electronic device may be connected by a bus or other means.
The memory is used as a computer readable storage medium for storing a software program, a computer executable program and a module, and the program instructions/modules (for example, a receiving module, a requesting module and an updating module in the updating device of the vehicle-mounted advertisement) corresponding to the updating method of the vehicle-mounted advertisement according to any embodiment of the present application. The memory may mainly include a memory program area and a memory data area, wherein the memory program area may store an operating system, at least one application program required for a function; the storage data area may store data created according to the use of the device, etc. In addition, the memory may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid-state storage device. In some examples, the memory may further include memory remotely located with respect to the processor, the remote memory being connectable to the device through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The communication module is used for carrying out data transmission.
The processor executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the memory, namely, the method for updating the vehicle-mounted advertisement is realized.
The input means may be used to receive entered numeric or character information and to generate key signal inputs related to user settings and function control of the device. The output means may comprise a display device such as a display screen.
The electronic device provided by the above can be used for executing the updating method of the vehicle-mounted advertisement provided by the first embodiment and the second embodiment, and has corresponding functions and beneficial effects.
Fifth embodiment:
the embodiment of the application also provides a storage medium containing computer executable instructions, which when executed by a computer processor, are used for executing a method for updating an on-vehicle advertisement, the method for updating the on-vehicle advertisement comprises the following steps: the method comprises the steps that a terminal to be updated receives an advertisement update instruction issued by a server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files; requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network; and receiving the advertisement file to be updated sent by the same car advertisement terminal according to the reply of the same car advertisement terminal or downloading the advertisement file to be updated from a server.
Storage media-any of various types of memory devices or storage devices. The term "storage medium" is intended to include: mounting media such as CD-ROM, floppy disk or tape devices; computer system memory or random access memory such as DRAM, DDR RAM, SRAM, EDO RAM, lanbas (Rambus) RAM, etc.; nonvolatile memory such as flash memory, magnetic media (e.g., hard disk or optical storage); registers or other similar types of memory elements, etc. The storage medium may also include other types of memory or combinations thereof. In addition, the storage medium may be located in a first computer system in which the program is executed, or may be located in a second, different computer system connected to the first computer system through a network such as the internet. The second computer system may provide program instructions to the first computer for execution. The term "storage medium" may include two or more storage media residing in different locations (e.g., in different computer systems connected by a network). The storage medium may store program instructions (e.g., embodied as a computer program) executable by one or more processors.
Of course, the storage medium containing the computer executable instructions provided in the embodiments of the present application is not limited to the method for updating the vehicle-mounted advertisement described above, and may also perform the related operations in the method for updating the vehicle-mounted advertisement provided in any embodiment of the present application.
The device, the storage medium and the electronic device for updating the vehicle-mounted advertisement provided in the foregoing embodiments may execute the method for updating the vehicle-mounted advertisement provided in any embodiment of the present application, and technical details not described in detail in the foregoing embodiments may be referred to the method for updating the vehicle-mounted advertisement provided in any embodiment of the present application.
The foregoing description is only of the preferred embodiments of the application and the technical principles employed. The present application is not limited to the specific embodiments described herein, but is capable of numerous modifications, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the application. Therefore, while the application has been described in connection with the above embodiments, the application is not limited to the embodiments, but may be embodied in many other equivalent forms without departing from the spirit of the application, the scope of which is set forth in the following claims.

Claims (8)

1. The updating method of the vehicle-mounted advertisement is characterized by comprising the following steps of:
the method comprises the steps that a terminal to be updated receives an advertisement update instruction issued by a server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files;
requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
receiving advertisement files to be updated sent by the same car advertisement terminal or downloading the advertisement files to be updated from a server according to replies of the same car advertisement terminal, wherein the number of the advertisement files to be updated is the same as the number of the requests sent to the same car advertisement terminal, the advertisement files to be updated are obtained from the same or different same car advertisement terminals, and when the same car advertisement terminal does not have the advertisement files to be updated, the advertisement files to be updated are obtained from the server, wherein the method comprises the following steps: if the in-car advertisement terminal has the advertisement file to be updated or is downloading the advertisement file to be updated, the in-car advertisement terminal receives the advertisement file to be updated from the in-car advertisement terminal, which comprises the following steps: if the on-vehicle advertisement terminal is downloading the advertisement file to be updated, acquiring the advertisement file to be updated from the on-vehicle advertisement terminal when the on-vehicle advertisement terminal is downloaded, and feeding back the information of the advertisement file to be updated to the on-vehicle advertisement terminal according to the advertisement updating instruction and the advertisement updating process, wherein the on-vehicle advertisement terminal receives the advertisement file to be updated sent by the on-vehicle advertisement terminal according to the information of the advertisement file to be updated; if the in-car advertising terminal does not have the advertising file to be updated, the in-car advertising terminal requests and receives the advertising file to be updated from the server, and when the communication between the in-car advertising terminal and the server fails, the in-car advertising terminal sends the advertising update instruction to the in-car advertising terminal, requests the advertising file to be updated from the server through the in-car advertising terminal, and receives the advertising file to be updated returned by the in-car advertising terminal.
2. The method for updating an in-vehicle advertisement according to claim 1, further comprising, after receiving an advertisement file to be updated sent by the in-vehicle advertisement terminal according to a reply from the in-vehicle advertisement terminal or downloading the advertisement file to be updated from a server:
and placing the advertisement file to be updated into the advertisement play list to replace or increase the advertisement file, extracting the corresponding advertisement file according to the advertisement play list, and outputting the extracted corresponding advertisement file to a screen of the terminal to be updated for playing.
3. The method for updating a vehicle-mounted advertisement according to claim 2, wherein after the advertisement file to be updated is put in the advertisement playlist to replace or add the advertisement file, and the corresponding advertisement file is extracted according to the advertisement playlist and output to a screen of the terminal to be updated to be played, further comprising:
and placing the replaced advertisement files in the advertisement play list into a standby list, and deleting the corresponding advertisement files from the standby list after a set time period.
4. The method for updating an in-vehicle advertisement according to claim 3, wherein the receiving the advertisement file to be updated sent by the in-vehicle advertisement terminal according to the reply of the in-vehicle advertisement terminal comprises:
and receiving the advertisement play list of the on-vehicle advertisement terminal or the advertisement file to be updated stored in the standby list.
5. The method for updating an in-vehicle advertisement according to claim 1, further comprising, after receiving an advertisement file to be updated sent by the in-vehicle advertisement terminal according to a reply from the in-vehicle advertisement terminal or downloading the advertisement file to be updated from a server:
and sending a downloading result to the server, wherein the downloading result is used for updating the advertisement update record corresponding to the terminal to be updated.
6. An updating apparatus for an in-vehicle advertisement, comprising:
the receiving module is used for receiving an advertisement update instruction issued by the server, wherein the advertisement update instruction is used for updating an advertisement play list of the terminal to be updated, and the advertisement play list comprises a plurality of corresponding advertisement files;
the request module is used for requesting the advertisement file to be updated from the same-vehicle advertisement terminal based on the advertisement updating instruction, and the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
the updating module is used for receiving advertisement files to be updated sent by the same-vehicle advertisement terminal according to replies of the same-vehicle advertisement terminal or downloading the advertisement files to be updated from a server, wherein the number of the advertisement files to be updated is the same as the number of requests sent to the same-vehicle advertisement terminal, the advertisement files to be updated are obtained from the same or different same-vehicle advertisement terminals, when the same-vehicle advertisement terminal does not have the advertisement files to be updated, the advertisement files to be updated are obtained from the server, the advertisement files to be updated are particularly used for receiving the advertisement files to be updated sent by the same-vehicle advertisement terminal from the server when the same-vehicle advertisement terminal has the advertisement files to be updated or is downloading the advertisement files to be updated, and particularly used for obtaining the advertisement files to be updated from the same-vehicle advertisement terminal when the same-vehicle advertisement terminal is downloading completed, the same-vehicle advertisement terminal feeds back the information of the advertisement files to the same-vehicle advertisement terminal according to the advertisement update instruction and the advertisement update process, and the same-vehicle advertisement terminal receives the advertisement files to be updated from the same-vehicle advertisement terminal, and the same-vehicle advertisement terminal sends the advertisement terminal to the same-vehicle advertisement terminal when the advertisement terminal is in the update request.
7. An electronic device, comprising:
a memory and one or more processors;
the memory is used for storing one or more programs;
when executed by the one or more processors, causes the one or more processors to implement the method of updating in-vehicle advertisements of any one of claims 1-5.
8. A storage medium containing computer executable instructions which, when executed by a computer processor, are for performing the method of updating an in-vehicle advertisement as claimed in any one of claims 1 to 5.
CN202010163820.8A 2020-03-10 2020-03-10 Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium Active CN111292138B (en)

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CN112381573A (en) * 2020-11-13 2021-02-19 广州通达汽车电气股份有限公司 Advertisement service management system, method and device

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