CN1112804C - 具有广告***的epg - Google Patents

具有广告***的epg Download PDF

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CN1112804C
CN1112804C CN97181798A CN97181798A CN1112804C CN 1112804 C CN1112804 C CN 1112804C CN 97181798 A CN97181798 A CN 97181798A CN 97181798 A CN97181798 A CN 97181798A CN 1112804 C CN1112804 C CN 1112804C
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CN1246235A (zh
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亨利·C·约恩
罗伊·J·曼克维茨
丹尼尔·S·克沃赫
埃尔西·Y·利
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Adeia Guides Inc
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YINDEK SYSTEM CO
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4438—Window management, e.g. event handling following interaction with the user interface
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/78—Television signal recording using magnetic recording
    • H04N5/782—Television signal recording using magnetic recording on tape
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Software Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Systems (AREA)
  • User Interface Of Digital Computer (AREA)
  • Toys (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

将广告(50)***到一个显示监视器(20)的屏幕(40)上单独的电视节目列表之间的一个EPG之中。特别是，一个存储器(22，34)存储EPG数据和广告数据。对一个微处理器(24)进行编程以从存储器中再现与大量的电视节目和广告数据相对应的EPG数据。微处理器控制监视器在屏幕上在电视节目列表的行中显示所再现的EPG数据，每个电视节目列表都是在单独的行中显示的，并且是在屏幕上的一行中显示所检索的广告数据，而不是在电视节目列表中的某一个。EPG和广告数据是在屏幕上的第一个区域(46)中所显示的，一个详细的窗口是在屏幕上的一个第二个区域(44)中所显示的。用一个光标(48)来高亮度显示EPG数据行中的某一个。将光标所高亮度显示的电视节目列表的一个描述***到第二个区域。当用一个光标高亮度显示广告数据行的时候，将与该广告数据相关的信息***到第二个区域。

Description

具有广告***的EPG
技术领域
本发明涉及电子节目指南，它集成了广告消息或字。
技术背景
由于通过电缆上和卫星获得的电视频道的数量的增加，在屏电子节目指南(EPG)变的越来越不可缺少。这样的一个EPG允许用户通过主题，时间和频道对可获得的现在和将来的节目进行分类。因此，用户能够更容易的找到一个感兴趣的节目。
收集用于显示的EPG数据并将这样的数据发送给用户是昂贵的。这样就需要找到一个方法来弥补这些动作的花费。
发明内容
本发明提供一个用于显示广告的装置，包括：一个用于存储EPG数据和广告数据的存储器；一个具有显示屏幕的显示监控器；用于访问存储器以再现与大量的电视节目相对应的EPG数据的装置；用于在屏幕上在电视节目列表的行中显示所再现的EPG数据的装置，每个所列出的电视节目列表都是以单独的行显示的；用于访问存储器以再现广告数据的装置；和用于将所再现的广告数据***到屏幕上的一行，代替电视节目列表中的某一个的装置。
依据本发明，将广告***到一个显示监视器的屏幕上单独的电视节目列表输出之间。特别是，一个存储器存储EPG数据和广告数据。对一个微处理器进行编程以再现与存储器中的大量电视节目和广告数据相对应的EPG数据。微处理器控制监视器将再现的EPG数据以电视节目列表行的形式显示在屏幕上，每一个电视节目列表都以一个单独的行显示，并且在屏幕上的一行显示所再现的广告数据，而不是电视节目列表中的某一个。
在一种优选的实施方式中，EPG数据和广告数据都是显示在屏幕上的一个第一个区域中，在屏幕的一个第二个区域显示的是一个详细窗口。用一个光标将EPG数据行中的某一个高亮度显示。将光标高亮度显示的电视节目列表的一个描述***到第二个区域。当将广告数据的行用光标高亮度显示的时候，将有关该广告数据的一个描述***到第二个区域。
附图说明
图1是实现本发明的装置的一个示意的框图；和
图2是图1的装置所产生的屏幕格式。
具体实施方式
在这里将公布的1995年6月7所申请的美国专利申请号为08/475,395，和1996年10月10日所申请的申请号为08/728,614的申请都包括进来作为参考。正如在前面的申请中所图解的，图1中所示的电视信号10的信号源，例如一个地面天线或电缆，与一个电视调谐器11相连接。调谐器11的输出是一个调制的中频信号，包括视频和音频电视信息。调谐器11通过一个中频放大器(IF AMP)12与一个图像检测器(PICTURE DET)13和一个声音检测器(SOUND DET)14相连接，它们分别生成基带视频和音频信号。音频信号通过一个声音放大器(SOUND AMP)15与一个扬声器16相连接。视频信号通过一个没有显示的视频放大器与一个开关18的一个输出相连接。声音检测器14和图像检测器13分别与一个盒式磁带录像机(VCR)17的音频和视频输入相连接。(可以选择的是，如果利用VCR17内部的调谐器和解调电路，可以直接将电视信号源10与VCR17的RF输入相连接。)VCR17的输出与开关18的另一个输入相连接。开关18的输出与一个常用的画中画(PIP)集成电路芯片19的一个输入相连接。PIP芯片19的输出与具有屏幕(没有表示)的一个电视接收器或是监视器(TV)20的视频输入相连接。
对于一个指定的时长，例如一天或是一个星期，将所有可获得的频道的节目列表的编排表的一个可更新的数据库存储在一个节目编排表存储器22中。这些节目列表典型的包括每个节目的标题，一个节目描述，星期中的哪天，天中的开始时间，节目长度，和发送节目的频道，这样在信号源10才可以获得节目。在本发明的一种优选的实施方式中，节目列表所存储的时长与指南不同，依据观看者的优先权和优先级。例如，显示TISPG和CSPG所需要的信息可能存储一或两天，显示TSPG所需要的信息可能存储一个星期或更多。可能是由一个连续的数据链路在一个向电视接收器广播的某一电视频道的垂直消隐期间(VBI)以所熟知的方式更新数据库。可以选择的是，可能用非***的存储器22来更新数据库并且用一个具有更新的数据库的存储器来代替它。存储器22与一个微处理器24相连接，对该微处理器进行编程以控制所描述的设备的操作。将对于微处理器24进行操作的程序存储在一个只读存储器(ROM)26中。一个观看者输入装置28，最好是以一个远程IR控制器的形式，与一个微处理器相连接，以提供来自观看者的命令。一个视频处理器30与微处理器24相连接。当观看者希望看到电视节目列表的时候，微处理器24从存储器22调用节目编排表数据库的一部分并将它与视频处理器30相连接，其中格式化节目列表输出以将其显示。优选的是，视频处理器30所存储的消息是在电视接收器20的屏幕上所显示的一个位图。视频处理器30与PIP芯片19的另一个输入相连接。优选的是，观看者输入装置28通过在电视接收器20的屏幕上移动光标来控制微处理器24。到最后，微处理器24和视频处理器30都与一个光标位置寄存器32相连接。(可以选择的是，观看者可以通过键入分配给这些项的观看者输入装置28代码号来选择屏幕上所显示的信息项)。微处理器24还与调谐器11相连接以进行频道变化，与VCR相连接以进行播放/记录选择和开始/停止，与开关18相连接以选择它的输入中的一个，与PIP芯片相连接以选择PIP操作的方式。
图2中所示的是电子节目指南的格式。格式具有一个背景区40，在屏幕的左上角是一个重叠的PIP窗口42。实时时间，即5：11p.m显示在PIP窗口42的子区域42a。背景区域40包括一个标题和消息提示区域43在屏幕的顶部，一个节目描述区域44在屏幕的右上角与PIP窗口相临接，和一个节目编排表区域46在区域42和44的下面。节目描述区域44包括所描述的节目的开始时间和长度(时长)。在区域46，从存储器22中所检索的EPG数据是以行显示的，每一个节目列表都是以单独的行显示的。观看者能够垂直的移动光标高亮度的显示区域46中所显示的节目列表的某一行。光标48的高亮度的背景和节目描述区域44的背景最好是同样的颜色或阴影。一个当前正在广播的电视节目的全部的移动实时的和当时的图像显示在PIP窗口42中，并且PIP窗口42中所显示的电视节目的音频部分是由监视器20的声音***所重放的。
广告***显示在屏幕上节目编排表区域46的节目列表的行之间，相关的信息和通知显示在描述区域44之中。参考图1，广告***最好是在VBI中作为节目编排表信息的一部分发送的并且存储在RAM中的电视接收器之中，代替广告***存储器34的功能。最好将***作为有关节目的信息包的一部分来发送，即SIP，广告***与它一起显示。图1的装置功能是在08/475,395中描述的，是将广告***作为区域46中显示的节目列表的一部分和区域44中显示的摘要节目描述的一部分来对待的。
实际上，在物理上能够将存储器34和存储器22***到一个单独的RAM中。用于广告***的地址能够作为与广告***一起显示的节目预先建立的时间表的一部分来存储的。这样，地址将编排表和广告***连接在一起，并且每个广告***在存储器中都只存储一次。通过将广告***与时间列表相连接，所显示的广告***变的与时间无关。这样，所显示的广告的内容，在某种程度上直接指向观看者的兴趣。家庭主妇所感兴趣的广告显示在上午，而儿童所感兴趣的广告显示在晚上的早些时候。
如图2所图解的，一个广告***50最好是显示在列表下的一行。电视节目的“NBC 4新闻”，这是广告商例如可口可乐所发起的。但是，依据环境，广告商的位置和电视节目之间没有必要存在一个关系，依据环境。为了获得有关广告***50的主题的更多的信息，观看者用光标48将该行高亮度显示；然后将这样的信息显示在区域44中，代替有关电视节目的信息。例如，区域44中的通知能够告诉观看者广告中的产品正在以特定的价格在零售商处出售或给出一个更为详细的描述。

Claims (3)

1.一个用于显示广告的装置，包括：
一个用于存储EPG数据和广告数据的存储器；
一个具有显示屏幕的显示监控器；
用于访问存储器以再现与大量的电视节目相对应的EPG数据的装置；
用于在屏幕上在电视节目列表的行中显示所再现的EPG数据的装置，每个所列出的电视节目列表都是以单独的行显示的；
用于访问存储器以再现广告数据的装置；和
用于将所再现的广告数据***到屏幕上的一行，代替电视节目列表中的某一个的装置。
2.权利要求1的显示广告的装置，其中EPG数据显示在屏幕上的第一个区域，该显示广告的装置还包括：
用于在屏幕上用一个光标高亮度显示EPG数据的行中的某一行的装置；
用于在屏幕上的第二个区域中显示一个详细窗口的装置；和
用于将光标高亮度显示的电视节目列表的一个描述***到第二个区域中的装置。
3.权利要求2的显示广告的装置，还包括：
用于在屏幕上用光标高亮度显示广告数据的行的装置；和
用于将与光标高亮度显示的广告数据相关的信息***到第二个区域的装置。
CN97181798A 1996-12-19 1997-12-19 具有广告***的epg Expired - Lifetime CN1112804C (zh)

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CA2844582A1 (en) 1998-06-25
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CA2275720A1 (en) 1998-06-25
KR100327556B1 (ko) 2002-03-15
ES2424948T3 (es) 2013-10-10
WO1998027723A1 (en) 1998-06-25
KR20000069592A (ko) 2000-11-25
CN1246235A (zh) 2000-03-01
CA2275720C (en) 2012-08-28
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AU5619898A (en) 1998-07-15
MXPA99005769A (es) 2004-09-10
EP0947093A1 (en) 1999-10-06
JP3527252B2 (ja) 2004-05-17
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EP0947093A4 (en) 2000-03-08
CA2779619A1 (en) 1998-06-25

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