CN111275471A - Information processing method, information presentation terminal, and storage medium - Google Patents

Information processing method, information presentation terminal, and storage medium Download PDF

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Publication number
CN111275471A
CN111275471A CN201811475180.3A CN201811475180A CN111275471A CN 111275471 A CN111275471 A CN 111275471A CN 201811475180 A CN201811475180 A CN 201811475180A CN 111275471 A CN111275471 A CN 111275471A
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information
interactive application
push information
user
mobile terminal
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李永亮
国家兴
唐琪
孙东
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Beijing Haiyi Tongzhan Information Technology Co Ltd
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Beijing Haiyi Tongzhan Information Technology Co Ltd
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Priority to CN201811475180.3A priority Critical patent/CN111275471A/en
Priority to PCT/CN2019/103010 priority patent/WO2020114016A1/en
Publication of CN111275471A publication Critical patent/CN111275471A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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Abstract

The embodiment of the invention provides an information processing method, an information display terminal and a storage medium; the method comprises the following steps: detecting a mobile terminal accessed to interactive application in an information display terminal; acquiring the user characteristics of the mobile terminal in the process that the mobile terminal participates in the interactive application; acquiring online push information matched with the user characteristics; implanting push information matched with the user characteristics into the interactive application; and displaying the response of the interactive application to the user operation, and displaying the implanted push information.

Description

Information processing method, information presentation terminal, and storage medium
Technical Field
The present invention relates to communications technologies, and in particular, to an information processing method, an information presentation terminal, and a storage medium.
Background
Along with the prosperity of commodity economy and the development of the improvement of the internet, the related industries of pushing information also enter a vigorous development period, the online and offline pushing information mainly increase the release strength year by year, and the market scale is doubled year by year. In the future, according to the popularization of intelligent terminal equipment and the increase of the number of netizens, the internet form push information will be developed rapidly, and the media based on online and offline interaction will be developed rapidly.
The online push information is the push information displayed by the information display terminal (such as an outdoor push information display board and an indoor information display terminal) periodically or irregularly updated manually, and the online push information is the push information displayed by using a network as a medium, and the push information is implanted in various mobile Applications (APP) in a common mode, such as the push information in a screen opening mode, the push information in a banner mode, and the like.
The offline push information and the offline push information respectively have advantages and disadvantages, and no effective solution is available in the related technology for fusing two modes of the online push information and the offline push information to effectively release the push information.
Disclosure of Invention
Embodiments of the present invention provide an information processing method, an information presentation terminal, and a storage medium, which can combine an online information push manner and an offline information push manner to perform effective push of push information.
The technical scheme of the embodiment of the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides an information processing method, where the method includes:
detecting a mobile terminal accessed to interactive application in an information display terminal;
acquiring the user characteristics of the mobile terminal in the process that the mobile terminal participates in the interactive application;
acquiring online push information matched with the user characteristics;
implanting push information matched with the user characteristics into the interactive application;
and displaying the response of the interactive application to the user operation, and displaying the implanted push information.
In a second aspect, an embodiment of the present invention provides an information presentation terminal, where the information presentation terminal includes:
the detection unit is used for detecting the mobile terminal accessed to the interactive application in the information display terminal;
the characteristic unit is used for acquiring the user characteristics of the mobile terminal in the process that the mobile terminal participates in the interactive application;
the push information unit is used for acquiring online push information matched with the user characteristics;
the implantation unit is used for implanting the push information matched with the user characteristics into the interactive application;
and the display unit is used for displaying the response of the interactive application to the user operation and displaying the implanted push information.
In the foregoing solution, the detecting unit is further configured to:
displaying the entrance accessing the interactive application in the information display terminal;
responding to the mobile terminal access to the interactive application based on the portal.
In the foregoing solution, the feature unit is specifically configured to:
collecting biological characteristic data in a set collection range of the information display terminal;
and analyzing the biological characteristic data to obtain the user characteristics.
In the foregoing solution, the push information unit is specifically configured to:
sorting the pre-acquired push information in a descending order based on the matching degree between the user characteristics and the orientation conditions of the pre-acquired push information from the push information server; alternatively, the first and second electrodes may be,
and sending a push information request to a push information server based on the user characteristics so that the push information server inquires push information with the matching degree of the directional conditions and the user characteristics in descending order and sends the push information to the information display terminal.
In the above scheme, the implantation unit is specifically configured to:
and according to the descending order of the matching degree of the orientation condition of the push information and the user characteristics, sequentially implanting the push information into the interactive application page for responding to the user operation.
In the foregoing solution, the presentation unit is specifically configured to:
when the mobile terminal accesses the interactive application,
acquiring initialization data of a response user from an interactive application server based on user information and user settings sent by the mobile terminal, and performing corresponding initialization on the interactive application;
and acquiring interactive application data from the interactive application server based on the user operation data sent by the mobile terminal so as to display a response aiming at the user operation in the interactive application.
In the above solution, the offline mobile terminal further includes:
an analysis unit for:
when the mobile terminal accesses the interactive application, obtaining log data of the mobile terminal from an interactive application server, wherein the log data is generated by the interactive application server according to user operation data sent by the mobile terminal;
and analyzing the information pushing effect index and/or updating the user characteristics according to the log data.
In the foregoing solution, the information display terminal further includes:
a reward unit for:
determining ranking results of different mobile terminals accessing interactive application according to the received interactive application data;
and when the mobile terminal exits the interactive application, sending an award request to an interactive application server so that the interactive application server generates award data corresponding to the ranking result and sends the award data to the corresponding mobile terminal.
In a third aspect, an embodiment of the present invention provides an information presentation terminal, where the information presentation terminal includes:
a memory for storing executable instructions;
and the processor is used for executing the executable instructions stored in the memory and realizing the information processing method provided by the embodiment of the invention.
In a fourth aspect, an embodiment of the present invention provides a storage medium storing executable instructions, which, when executed, are configured to cause a processor to execute an information processing method provided by an embodiment of the present invention.
The embodiment of the invention has the following beneficial effects:
the online push information is released in the interactive application of the information display terminal, so that effective and natural combination of the offline push information and the online push information is realized, and the information can be dynamically changed by acquiring the characteristics of the user, so that the push information can be accurately exposed under the condition of attention.
Drawings
Fig. 1 is a schematic structural diagram of an alternative information presentation terminal according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of an alternative information processing method of an information presentation terminal according to an embodiment of the present invention;
FIG. 3 is an exemplary flow chart of a game implementing an embodiment of the present invention;
FIG. 4 is a schematic diagram of offline multi-person instant interactive push information implementing an embodiment of the present invention;
FIG. 5 is a schematic view of a scenario for delivering push information based on an intelligent large-screen device, according to an embodiment of the present invention;
fig. 6 is a schematic flow chart of delivering push information based on an intelligent large-screen device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
First, an information presentation terminal (hereinafter, also referred to as a "push information terminal") that implements the embodiment of the present invention is described, where the information presentation terminal is an intelligent device for presenting push information in various situations, and the push information terminal can be provided in various forms and can be divided into an indoor push information terminal and an outdoor push information terminal from a place of use; a Light Emitting Diode (LED) push information terminal, a Liquid Crystal Display (LCD) push information terminal, and a projection type push information terminal may be classified from the Light Emitting principle; there are fixed-type push information terminals and mobile-type push information terminals from the viewpoint of mobility.
Of course, the information presentation terminal may not be provided with a screen but may have a display Interface, such as a High Definition Multimedia Interface (HDMI) Interface, a Universal Serial Bus (USB) Interface, and the like, so as to be conveniently integrated with various display devices to transmit push information for presentation.
Referring to fig. 1, fig. 1 is a schematic diagram of an optional structure of an information presentation terminal 100 according to an embodiment of the present invention, and other exemplary structures can be foreseen according to the structure of the information presentation terminal 100 shown in fig. 1, so that the structure described herein should not be considered as a limitation, for example, some components described below may be omitted, or components not described below may be added to adapt to some special requirements.
The information presentation terminal 100 shown in fig. 1 includes: at least one processor 110, memory 140, at least one network interface 120, and a user interface 130. The various components in the information presentation terminal 100 are coupled together by a bus system 150. It will be appreciated that the bus system 150 is used to enable communications among the components of the connection. The bus system 150 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 150 in fig. 4.
The user interface 130 may include a display, keyboard, mouse, trackball, click wheel, keys, buttons, touch pad or touch screen, etc.
The memory 140 may be either volatile memory or nonvolatile memory, and may also include both volatile and nonvolatile memory. Among them, the nonvolatile Memory may be a Read Only Memory (ROM), a Programmable Read Only Memory (PROM), an Erasable Programmable Read Only Memory (EPROM), a Flash Memory (Flash Memory), and the like. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of example, and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM). The memory 140 described in embodiments of the invention is intended to comprise these and any other suitable types of memory.
The memory 140 in the embodiment of the present invention can store data to support the operation of the information presentation terminal 100. Examples of such data include: any computer program for operating on the information presentation terminal 100, such as an operating system and an application program. The operating system includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, and is used for implementing various basic services and processing hardware-based tasks. The application programs may include various interactive applications.
As an example of the method provided by the embodiment of the present invention implemented by a combination of hardware and software, the method provided by the embodiment of the present invention may be directly embodied as a combination of software modules executed by the processor 110, the software modules may be located in a storage medium located in the memory 140, and the processor 110 reads executable instructions included in the software modules in the memory 140, and completes the method provided by the embodiment of the present invention in combination with necessary hardware (for example, including the processor 110 and other components connected to the bus 150).
By way of example, the Processor 110 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor or the like.
An exemplary structure of software modules is described below, and in some embodiments, as shown in FIG. 1, the software modules in memory 140 may include: the detection unit 141, the feature unit 142, the push information unit 143, the implantation unit 144, and the presentation unit 145 are respectively described.
The detecting unit 141 is configured to detect a mobile terminal accessing to an interactive application in the information display terminal 100.
The feature unit 142 is configured to obtain a user feature of the mobile terminal in a process that the mobile terminal participates in the interactive application.
A push information unit 143 configured to obtain online push information matching the user characteristics.
An implanting unit 144, configured to implant the push information matching the user characteristics into the interactive application.
The presentation unit 145 is configured to present, in the information presentation terminal 100, a response of the interactive application to the user operation, and present the implanted push information.
In some embodiments, the detecting unit 141 is further configured to: displaying an entry for accessing the interactive application in the information display terminal 100; responding to access of the mobile terminal to the interactive application based on the portal.
In some embodiments, the feature unit 142 is specifically configured to: collecting biological characteristic data in a set collection range of the information presentation terminal 100; and analyzing the biological characteristic data to obtain the user characteristics.
In some embodiments, the push information unit 143 is specifically configured to: sorting the pre-acquired push information in a descending order based on the matching degree of the user characteristics and the orientation conditions of the push information pre-acquired from the push information server; or, a push information request is sent to the push information server based on the user characteristics, so that the push information server queries the push information with the matching degree of the orientation condition and the user characteristics in descending order, and sends the push information to the information presentation terminal 100.
In some embodiments, implant unit 144 is specifically configured to: and according to the descending order of the matching degree of the orientation condition of the push information and the user characteristics, sequentially implanting the push information into the interactive application for responding to the user operation.
In some embodiments, the presentation unit 145 is specifically configured to: when the mobile terminal accesses the interactive application, acquiring initialization data of a response user from an interactive application server based on user information and user settings sent by the mobile terminal, and performing corresponding initialization on the interactive application; and acquiring interactive application data from the interactive application server based on the user operation data sent by the mobile terminal so as to display a response aiming at the user operation in the interactive application.
In some embodiments, the offline mobile terminal 100 further comprises an analysis unit (not shown in fig. 1) for: when the mobile terminal is accessed to the interactive application, log data of the mobile terminal are obtained from the interactive application server, wherein the log data are generated by the interactive application server according to user operation data sent by the mobile terminal; and analyzing the push information effect index and/or updating the user characteristics according to the log data.
In some embodiments, the information presentation terminal 100 further includes: a reward unit (not shown in fig. 1) for: determining ranking results of different mobile terminals accessing interactive application according to the received interactive application data; and when the mobile terminal exits the interactive application, sending an award request to the interactive application server so that the interactive application server generates award data corresponding to the ranking result and sends the award data to the corresponding mobile terminal.
As an example of the method provided by the embodiment of the present invention implemented by hardware, the method provided by the embodiment of the present invention may be directly implemented by the processor 110 in the form of a hardware decoding processor, for example, the method provided by the embodiment of the present invention may be implemented by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable Gate Arrays (FPGAs), or other electronic components.
A push information processing method of an information presentation terminal that implements an embodiment of the present invention will be described with reference to the foregoing exemplary implementation of the information presentation terminal that implements an embodiment of the present invention. Referring to fig. 2, fig. 2 is an optional flowchart of an information processing method for implementing the information presentation terminal according to the embodiment of the present invention, and will be described with reference to the steps shown in fig. 2.
In step 101, a mobile terminal accessing an interactive application in an information presentation terminal is detected.
In some embodiments, prior to step 101, the information presentation terminal may provide access to the mobile terminal by: displaying interactive application and an entrance for accessing the interactive application; responding to access of the mobile terminal to the interactive application based on the portal.
The entrance may be a graphic code such as a two-dimensional code, a barcode, etc., where the portable information shows a connection mode of the terminal, such as an address and a port of the information showing terminal in a local area network, and an access mode of the local area network (including a user name and a password).
It should be noted that the connection mode of the information presentation terminal is not limited to the above, and may be adapted according to the implementation mode of the interactive application, for example, when the interactive application needs to be supported by the interactive application server, particularly, for a scene of a multi-user online game, the access mode of the information presentation terminal may be an identifier (for example, a serial number) of the interactive application server, so that the interactive application server associates the information presentation terminal with the mobile terminal, and in the process of the interactive application, sends interactive application data corresponding to the associated mobile terminal to the information presentation terminal, so that the information presentation terminal presents a response to an operation of the mobile terminal (user) in the interactive application, for example, a release effect on skills in a battle game.
Further, the manner in which the information presentation terminal provides access is not limited to the above, and for example, various near field communication technologies (bluetooth, infrared, near field communication, etc.) may be employed to continuously/intermittently output the access manner.
In step 102, in the process that the mobile terminal participates in the interactive application, the user characteristics of the mobile terminal are obtained.
In some embodiments, the information presentation terminal may obtain the user characteristics of the mobile terminal in the following manner: collecting biological characteristic data, such as image data and audio data, in a set collection range of the information display terminal; the biometric data is analyzed for user characteristics of the type, such as gender, age, etc.
As exemplified below, it is to be understood that the manner in which the user characteristics are analyzed provided by the following examples may be used alternatively or in combination.
As an example, the information presentation terminal may locally analyze the biological characteristic data to obtain the number of people in front of the screen of the information presentation terminal, and analyze user characteristics such as age, gender, and the like for each user; an interface of an interactive application server (e.g., a game server) can also be invoked to perform more/deep dimensional analysis on biometric data, such as preferences and geography, using large data processing capabilities.
As another example, the information presentation terminal may locally store log data analysis according to history of the interactive application to obtain user characteristics, so that when receiving user information (e.g., a nickname of a user, an account number in the interactive application, etc.) provided by the mobile terminal when accessing the interactive application, it may be queried whether the user characteristics of the corresponding mobile terminal have been maintained, and by maintaining the user characteristics of the mobile terminal in the information presentation terminal, adapted push information may be accurately obtained according to the user characteristics in subsequent processing.
In step 103, online push information matching the user characteristics is obtained.
In some embodiments, when the information presentation terminal does not have the mobile terminal access to the interactive application, that is, the information presentation terminal requests the to-be-delivered push information on the line from the push information system periodically or aperiodically, for example, historical exposure conditions of the push information in the information presentation terminal and user characteristics of a push information audience can be carried in the request, so that the push information system issues the adapted push information according to its current push information delivery task, and of course, the information presentation terminal can only request the push information to be currently delivered to the push information system without carrying any parameter in the request. When a mobile terminal accesses the interactive application, sorting the pre-acquired push information in a descending order based on the matching degree between the user characteristics and the orientation conditions (such as the age, gender, region and preference of the delivery) of the pre-acquired push information from the push information server.
In other embodiments, the information presentation terminal sends a push information request to the push information server based on the user characteristics, so that the push information server can query push information with the matching degree of the orientation conditions and the user characteristics arranged in a descending order according to the current push information delivery task, and send the push information to the information presentation terminal.
In step 104, the push information matching the user characteristics is embedded in the interactive application.
In some embodiments, the information is sorted according to the descending order of the matching degree of the orientation condition of the pushed information and the user characteristics; and sequentially embedding the push information into a page for responding to the user operation in the interactive application. For example, for the push information of the picture type, the picture is superimposed into the page of the interactive application corresponding to the user operation, so that the push information with relatively high matching degree with the user characteristic can be preferentially exposed in the interactive application.
In step 105, the response of the interactive application to the user operation is displayed, and the implanted push information is displayed.
In some embodiments, a mode that the interactive application server generates corresponding interactive application data according to the user operation data and sends the interactive application data to the information display terminal to display response and push information is adopted.
For example, when the mobile terminal accesses the interactive application, based on the user information sent by the mobile terminal, including the user's identification (e.g., nickname, account pre-registered in the interactive application, account of social application supporting OAUTH authentication, etc.) and user settings (e.g., setting a role to be manipulated in a game), initialization data (e.g., the number of times of the game) in response to the user is obtained from the interactive application server, and the interactive application is initialized correspondingly.
The mobile terminal adopts various user interfaces (such as a gyroscope, a microphone and a rocker) to sense the real-time operation of a user aiming at interactive application in the mobile terminal, correspondingly generates operation data and sends the operation data to the information display terminal; the information display terminal sends user operation data to the interactive application server, the interactive application server generates interactive application data and sends the interactive application data to the information display terminal, the interactive application data indicate a mode of updating response to the user operation in the interactive application, and the information display terminal displays the response to the user operation in the interactive application. Because the page of the interactive application is embedded with the push information, the page is continuously exposed in the interactive process.
In other embodiments, the information display terminal generates corresponding interactive application data according to the user operation data, and displays the response and pushes the information. For example, when the mobile terminal generates operation data correspondingly and sends the operation data to the information presentation terminal, the information presentation terminal locally performs calculation through the running interactive application to generate interactive application data, so that a response to the user operation is presented in the interactive application. Because the page of the interactive application is embedded with the push information, the page is continuously exposed in the interactive process.
In some embodiments, the information presentation terminal receives log data issued by the interactive application server according to the user operation data sent by the mobile terminal, and maintains the log data locally at the information presentation terminal, and the log data records the relevant operation, time and operation assessment (for example, game score ranking) during the period that the mobile terminal accesses the interactive application.
The information display terminal can analyze and display the log data to obtain the effect index of the push information, and the effect index is used for optimizing the push information subsequently issued to the information display terminal by a push information main (namely, a user with a push information demand) and/or updating the user characteristics according to the log data, so that when the mobile terminal is accessed into the interactive application again, the historical user characteristics of the accessed mobile terminal can be inquired and combined with the user characteristics determined by the current access (for example, a certain proportion can be set according to the old and new degree of the user characteristics, and the proportion of the new user characteristics is greater than that of the old user characteristics), so as to comprehensively obtain the user characteristics of the mobile terminal.
For example, when the mobile terminal accesses the interactive application, the information display terminal may continuously obtain log data of the mobile terminal, such as a score in a game and a time to enter/exit from a server of the interactive application during the interactive process; performing one or more of the following operations from the oplog: analyzing the pushing information effect indexes such as exposure rate and conversion rate; and analyzing the user characteristics, updating if the information shows that the user characteristics of the corresponding mobile terminal are stored locally in the terminal, and establishing the user characteristics of the corresponding mobile terminal by taking the user identification as an index if the user characteristics of the corresponding mobile terminal are not stored locally so as to comprehensively and accurately obtain the corresponding user characteristics when the subsequent mobile terminal is accessed again.
In some embodiments, a scheme for rewarding the mobile terminals participating in the interactive application is provided, and through the performance of differences of different mobile terminals participating in the interactive application, the information display terminal requests the interactive application server to give various types of rewards to the mobile terminals, so that users are encouraged to continue to participate in the interactive application subsequently, and continuous and accurate exposure of pushed information is realized.
For example, when a plurality of mobile terminals access information to show interactive applications of the terminals, the interactive application data received from each mobile terminal is sent to an interactive application server, and the interactive application server determines ranking results of different mobile terminals accessing the interactive applications; when the mobile terminal quits the interactive application, the information display terminal sends an incentive request to the interactive application server so that the interactive application server generates incentive data corresponding to the ranking result, such as points (which can be used for cashing), cash vouchers/discount vouchers, and sends the incentive data to the corresponding mobile terminal.
The following describes a push information processing scheme for implementing an embodiment of the present invention by taking an interactive application as an example, and the following terms are described below.
1) An intelligent large-screen device (namely an information display terminal) is a liquid crystal display which can be externally connected with an input device, can be connected with a wireless network and is internally provided with a loudspeaker to carry a window operating system.
2) The exposure of the pushed information, the display times in the unit time of the pushed information, the effective display time of the pushed information, and the brand impression of the product in the pushed information are deepened by the audience directly playing games in the deep interaction of the pushed information.
3) The mobile terminal generally refers to a device such as a mobile phone or a tablet computer, and corresponds to a computer.
4) A server, a computing device that manages resources and provides services to users, is referred to herein as including a game room server, a push information server, and a game management control server.
5) The control interface is a mobile phone page for a player to control a character in a game, and can be controlled in two modes of a touch screen and a built-in gyroscope of the mobile phone.
6) Rendering, in computer graphics, refers to the process of generating an image from a model in software. This document refers to the process of picture loading in a browser.
7) The push information system refers to a software system running in the intelligent large-screen device, and can push information more accurately and effectively improve exposure.
8) A gyro sensor, which refers to a device for sensing and maintaining a direction, is designed based on the theory of conservation of angular momentum.
9) The parameters, referred to herein, are angle data of the player-controlled character.
10) Log data, game data of players playing the game, statistical data of the effect of the information pushing, and the like.
At present, off-line push information such as outdoor push information has advantages in universality and universality compared with other media of on-line push information, with the advance of three-four-line urbanization, population is gathered from villages to towns, and the increase of commercial streets, shops and convenience stores lays a foundation for the future rise of the outdoor push information. To the fierce competition of commercial pipe diameters in a big city, merchants are often faced with frequent sales promotion and popularization activities, diversified propaganda channels are indispensable, and outdoor push information gains the favor of many enterprises. The online push information and the offline push information are compared, the online push information has better advantages on brand image construction, brand value infusion and brand advocation degree construction, and the offline push information emphasizes the first time feeling of audiences.
At present, the traditional offline information promotion and promotion mainly adopts a private network to update the push information resources manually, and the pushable information resources must be manually determined in advance. The traditional offline large-screen pushed information launching effect is difficult to count, and the online network pushed information launching effect needs to be counted by a detection platform of a third party.
At present, the current situation of online and offline information marketing promotion is mainly the above situation, but more or less problems and disadvantages exist, and the specific analysis is as follows:
the first problem is that: effective exposure cannot be achieved with the user's attention.
When a user consumes online, the push information is influenced by the release environment, the release scene is usually quite noisy, and various push information bits are numerous, so that the user attention is difficult to attract, and the effective exposure time of the push information is not long.
The second problem is that: there are limitations on the real-time and flexibility of offline delivery of information.
The offline push information is inflexible to launch and the content cannot be dynamically modified, and if the push information mainly wants to change the content or launch site of the push information, the push information can only be released from the shelf, which causes unnecessary loss.
The third problem is that: cost-driven uses offline information push, but the effect is not good enough, but the contradiction between cost and information push effect cannot be reconciled.
The cost of users which are required to be obtained by all large enterprises through online information push delivery is rising year by year, the cost of the online information push delivery is 30-40 yuan, the cost of the internet is hundreds yuan, the cost of television media is up to thousands yuan, and the cost difference is obvious.
The fourth problem is that: the push information conversion effect (e.g. the conversion rate of the push information) is not good enough.
Many pieces of push information simply want to enable a user to buy a product, the brand value of the product to be shaped is ignored, various types of products of the same type exist in the market, and the push information does not generate much attraction to the user and cannot attract the purchasing desire of the user.
The embodiment of the invention provides a scheme for combining online push information and offline push information.
Specifically, online push information to be released is implanted into a game in an intelligent large-screen device running a push information system, a user interacts with the push information in a game playing mode, the push information system in the intelligent large-screen device obtains the user information and dynamically changes the push information, and the push information meets the consumption appeal of the user and can simultaneously promote the brand image of a product in the push information.
The user has improved the brand value of product at the in-process of playing the game, lets the degree of discernment of product higher, and the effectual pushed information exposure that has improved, the pushed information system in the big screen of intelligence equipment is when constantly acquireing player's information, more accurate individualized change and push information. In the later period, when the pushing information releasing effect is counted, the pushing information system in the intelligent large-screen device can directly pass through the acquired day data without counting by means of a third-party detection platform.
An example illustrates a game run by an intelligent large screen device.
And (3) game rules: the player controls the character on the large screen to beat the opponent to obtain the points through the mobile phone, the system sorts the points according to the player character points, and the players with the first few points can obtain corresponding rewards after the game is finished.
The game process comprises the following steps: referring to fig. 3, fig. 3 is an exemplary flow chart of a game implementing an embodiment of the present invention. A player adds a game in a code scanning mode, a control rod in a control page of a mobile phone end or a gyroscope sensor arranged in the mobile phone controls a player character in the game, the character performs battle under the control of the player, points are won in the battle process, and the points can be converted into cash rewards or other prizes when the battle time is over.
As an example, referring to fig. 4, fig. 4 is a schematic diagram of offline multi-person instant interactive push information for implementing an embodiment of the present invention, where a push information system of an intelligent large-screen device may obtain, through a camera, relevant feature information of a user, including an age and a gender of a person in front of a screen, a number of people standing in front of the screen, and the like. And analyzing according to the information, and downloading the recommended push information from the push information server to the local of the intelligent large-screen equipment.
And carrying out corresponding sorting processing on the push information according to the change of the user in front of the screen, and dynamically implanting the push information into the game. The user makes the propelling movement information obtain effectual exposure at the in-process of playing the recreation and the interdynamic of propelling movement information degree of depth, then the propelling movement information system can constantly carry out statistics propelling movement information at the background and put in relevant data such as effect, and data can be shown on the propelling movement information system of intelligent large-size screen equipment visually, lets the propelling movement information owner can more audio-visual input-output effect of seeing the propelling movement information.
The game server shown in fig. 4 includes a game management cluster, a game room cluster, and a game session database, which stores records of joining users in different rooms of the game, so that the game management cluster can reasonably allocate rooms when users join the game, and maintain the calculation of game data of different game rooms. The game session database is used for storing records (also called game session information tables) of sessions in which the users join the game, so that when the users join the game again or for the first time, the game management cluster determines the session in which the users participate in the game by querying the game session database.
The push information server shown in fig. 4 includes a large-screen push information cluster and a database, where the large-screen push information cluster is used to query push information with a data query orientation condition (such as region, age, gender, and the like) adapted to a user characteristic according to the user characteristic acquired by the intelligent large-screen device, and send the push information to the intelligent large-screen device.
An exemplary application scenario for running a game on an intelligent large-screen device is continued. Referring to fig. 5, fig. 5 is a schematic view of a scene for delivering push information based on an intelligent large-screen device according to an embodiment of the present invention. Smart large screen devices may be deployed in a variety of environments including restaurants/restaurants, large business supermarkets, airports/train stations, movie theaters.
An exemplary application process for running a game on an intelligent large-screen device is continued. Referring to fig. 6, fig. 6 is a schematic flowchart of a process for delivering push information based on an intelligent large-screen device according to an embodiment of the present invention, which is described with reference to the steps shown in fig. 6.
In step 201, a user of the mobile terminal scans a code to join a game of the smart large-screen device.
The intelligent large-screen equipment provided with the push information system is started, the push information system is automatically started to run after the large screen is started, the game starts in the push information system, the user is attracted by the game played on the screen, and the user uses a mobile phone or other mobile equipment to scan the code to join the game.
In step 202, the user enters a player nickname for use in the game.
In step 203, the user selects a character to be manipulated in the game.
In step 204, the smart large screen device queries game play information from the game play.
After the user inputs the information, the system sends the user information to the game management cluster, and the game management cluster inquires the game field information from the game field data and returns the game field information to the intelligent large-screen device.
In step 205, the smart large-screen device displays the game start time in a countdown manner according to the time information of the game, and then the method goes to step 206 to wait.
When the game has started, then it jumps to step 208 and the user joins the game directly.
In step 206, the user waits for the game to start.
In step 207, the user joins the game.
After a user joins in a game, the user controls the role through a rocker of a control interface or a built-in gyroscope sensor, and a program background of the mobile terminal sends parameters to the game management cluster in real time so as to send game data of a subsequent game process by the game management cluster.
In step 208, the smart large-screen device obtains face information.
The push information system calls a camera of the intelligent large-screen device, acquires face information of the user within a distance of 2-3 meters in front of the screen, sends the face information to a server (such as a game management cluster), analyzes and processes data, analyzes and processes relevant information such as age, sex, number of people in front of the screen and the like of the user through the face information, and then pushes the push information matched with the user to the push information system in the intelligent large-screen device.
In step 209, the intelligent large-screen device sorts the push information.
The push information in the intelligent large-screen equipment is used for sequencing the push information received from the large-screen push information cluster, wherein the push information matched with game players is arranged in front so as to be exposed in the game preferentially, and then the push information is returned to the large-screen push information cluster.
In step 210, the smart large screen device implants push information in the game.
After the push information acquired from the interface of the large-screen push information cluster and the local push information of the intelligent large-screen device are sequenced, the push information is taken as an example, and the picture resources are loaded and rendered into the page of the game.
In step 211, the smart large-screen device receives operation data of the user during game playing.
A user controls an interface through a mobile terminal (a mobile phone or a tablet personal computer) to control roles in the game, earns points, and the game sends operation data of the user to the game management cluster.
In step 212, the game of the smart large-screen device sends game data to the push information system.
The game in the intelligent large-screen equipment receives the game credits sent by the game management cluster and the entry and exit time nodes of the players, and then the game credits and the entry and exit time nodes are sent to the push information system of the intelligent large-screen equipment, the background of the push information system is stored as log data in real time, the putting effect can be counted in the later period, and therefore a third party does not need to be relied on.
In step 213, the game server in the smart large-screen device updates the game score ranking of the user in real time according to the game data.
In step 214, the push information system in the smart large screen device displays the game credits ranking of the user.
In step 215, the game ends and the game in the smart large screen device will be revealed to the user in receiving the reward.
And after the game match time is over, the information pushing system of the intelligent large-screen device sends the ranking result to the game management cluster, and the game management cluster sends the reward to the game of the mobile terminal through the interface according to the ranking result so as to present the reward to the user.
In summary, the embodiment of the present invention, through a mode of combining a game and push information in a push information system, achieves the following technical effects:
the problem that whether the push information is effectively exposed or not cannot be known when the push information is put off offline is solved by implanting proper push information in the game process, the push information is effectively exposed under the attention of a user, the exposure is improved, the brand image of a product is publicized, and the brand value is improved.
Secondly, the information such as the human face is analyzed, and the push information more meeting the consumption requirements of the users is provided for the users more accurately.
Third, through receiving the analysis of log data diseases in the intelligent large-screen device, the pushed information owner can be helped to count the effect of pushed information delivery, and the cost is saved without depending on passing through a third-party platform.
The above description is only an example of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims (10)

1. An information processing method, characterized in that the method comprises:
detecting a mobile terminal accessed to interactive application in an information display terminal;
acquiring the user characteristics of the mobile terminal in the process that the mobile terminal participates in the interactive application;
acquiring online push information matched with the user characteristics;
implanting push information matched with the user characteristics into the interactive application;
and displaying the response of the interactive application to the user operation, and displaying the implanted push information.
2. The method of claim 1, further comprising:
displaying an entrance for accessing the interactive application in the information display terminal;
responding to the mobile terminal access to the interactive application based on the portal.
3. The method of claim 1, wherein the obtaining the user characteristic of the mobile terminal comprises:
collecting biological characteristic data in a set collection range of the information display terminal;
and analyzing the biological characteristic data to obtain the user characteristics.
4. The method of claim 1, wherein the obtaining push information matching the user characteristic comprises:
sorting the pre-acquired push information in a descending order based on the matching degree between the user characteristics and the orientation conditions of the pre-acquired push information from the push information server; alternatively, the first and second electrodes may be,
and sending a push information request to a push information server based on the user characteristics so that the push information server inquires push information with the matching degree of the directional conditions and the user characteristics in descending order and sends the push information to the information display terminal.
5. The method of claim 1, wherein the embedding the push information matching the user characteristics into the interactive application comprises:
and according to the descending order of the matching degree of the orientation condition of the push information and the user characteristics, sequentially implanting the push information into the interactive application page for responding to the user operation.
6. The method according to claim 1, wherein the presenting, in the information presentation terminal, the response of the interactive application to the user operation comprises:
when the mobile terminal accesses the interactive application,
acquiring initialization data of a response user from an interactive application server based on user information and user settings sent by the mobile terminal, and performing corresponding initialization on the interactive application;
and acquiring interactive application data from the interactive application server based on the user operation data sent by the mobile terminal so as to display a response aiming at the user operation in the interactive application.
7. The method according to any one of claims 1 to 6, further comprising:
when the mobile terminal accesses the interactive application, obtaining log data of the mobile terminal from an interactive application server, wherein the log data is generated by the interactive application server according to user operation data sent by the mobile terminal;
and analyzing the information pushing effect index and/or updating the user characteristics according to the log data.
8. An information presentation terminal, characterized in that the information presentation terminal comprises:
the detection unit is used for detecting the mobile terminal accessed to the interactive application in the information display terminal;
the characteristic unit is used for acquiring the user characteristics of the mobile terminal in the process that the mobile terminal participates in the interactive application;
the push information unit is used for acquiring online push information matched with the user characteristics;
the implantation unit is used for implanting the push information matched with the user characteristics into the interactive application;
and the display unit is used for displaying the response of the interactive application to the user operation and displaying the implanted push information.
9. An information presentation terminal, characterized in that the information presentation terminal comprises:
a memory for storing executable instructions;
a processor for executing the executable instructions stored in the memory to implement the information processing method of any one of claims 1 to 7.
10. A storage medium storing executable instructions for causing a processor to execute the information processing method of any one of claims 1 to 7 when the executable instructions are executed.
CN201811475180.3A 2018-12-04 2018-12-04 Information processing method, information presentation terminal, and storage medium Pending CN111275471A (en)

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