CN111263180A - Information pushing method and device of television terminal and controller - Google Patents
Information pushing method and device of television terminal and controller Download PDFInfo
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- CN111263180A CN111263180A CN202010107801.3A CN202010107801A CN111263180A CN 111263180 A CN111263180 A CN 111263180A CN 202010107801 A CN202010107801 A CN 202010107801A CN 111263180 A CN111263180 A CN 111263180A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the application provides an information pushing method, an information pushing device and a controller of a television end, relates to the technical field of digital televisions, and aims to determine image content contained in video stream data played by the television end by acquiring the video stream data and identifying the image content; determining information to be pushed according to the image content identified from the video stream data; the information to be pushed is pushed to the television end so as to display the pushed information when the television end plays video stream data, so that the live television and the image recognition technology are organically combined, the information pushing function of the live television is expanded, and the information interaction experience of a user in the process of watching the live television is improved.
Description
Technical Field
The application belongs to the technical field of digital televisions, and particularly relates to a method, a device and a controller for pushing information of a television.
Background
With The development of The television industry and network services, more and more users are beginning to use interactive network television (IPTV) and watch television via, for example, ott (over The top) set-top box applications.
Meanwhile, image recognition systems are becoming mature, and how to apply the result after image recognition to more scenes, especially the live television scenes, is urgent.
Disclosure of Invention
In order to promote the integration of the television live broadcast and the image recognition technology at least to a certain extent and expand the information push function of television media, the information push method, the information push device and the information push controller of the television end are provided, so that the television live broadcast and the image recognition technology can be organically combined, the information push function of the television live broadcast is expanded, and the information interaction experience of a user in the process of watching the television live broadcast is further improved.
In order to achieve the purpose, the following technical scheme is adopted in the application:
in a first aspect, an information pushing method for a television side is provided, including:
acquiring video stream data played by a television, and determining image content contained in the video stream data through image identification;
determining information to be pushed according to the image content identified from the video stream data;
and pushing the information to be pushed to the television end so as to display the pushed information when the television end plays the video stream data.
In a second aspect, an information pushing apparatus at a television side is provided, which includes:
the data acquisition module is used for acquiring video stream data played by a television end and determining image content contained in the video stream data through image identification;
the information determining module is used for determining information to be pushed according to the image content identified from the video stream data;
and the information pushing module is used for pushing the information to be pushed to the television end so as to display the pushed information when the television end plays the video stream data.
In a third aspect, a controller is provided, which is configured to execute the information push method of the television end according to any one of the above.
According to the information pushing method, the information pushing device and the information pushing controller of the television terminal, provided by the embodiment of the invention, the image content contained in the video stream data played by the television terminal is determined through image identification; determining information to be pushed according to the image content identified from the video stream data; the information to be pushed is pushed to the television end so as to display the pushed information when the television end plays video stream data, so that the live television and the image recognition technology are organically combined, the information pushing function of the live television is expanded, and the information interaction experience of a user in the process of watching the live television is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments or related technologies of the present application, the drawings needed to be used in the description of the embodiments or related technologies are briefly introduced below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a flowchart of an information pushing method of a television terminal in an embodiment of the present application;
fig. 2 is a schematic structural diagram of an information pushing apparatus at a television end in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail below. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
Example one
The embodiment of the invention provides an information pushing method of a television end, and an execution main body of the method can be an application server with an information pushing function. As shown in fig. 1, the information push method of the television end includes:
s110, video stream data played by the television end is obtained, and image content contained in the video stream data is determined through image identification.
The video stream data of the television end to be played is transmitted to the television end for normal playing, and enters an image recognition system to detect the image content contained in the video stream data, such as the image of a person or a commodity, by an image recognition technology.
In a specific embodiment, in order to facilitate subsequent information pushing, the identified image content may be labeled in a classified manner, and label information corresponding to the image content is determined, where the label information may include: attribute information of the product and the person in the image content. For example, including the name, brand, and domain of the good; the name, occupation, etc. of the person.
And S120, determining information to be pushed according to the image content identified from the video stream data.
The push information may be information of any content related to the image content. For example, the tag information corresponding to the identified image content may be determined as the information to be pushed.
S130, pushing the information to be pushed to the television end so as to display the pushed information when the television end plays the video stream data.
The application server can push the determined information to be pushed to the television end so as to display the pushed information when the television end plays the video stream data, so that a user can know more related information about image content in the video stream when watching television live broadcasting.
In a specific embodiment, the information may be pushed by a message system of the digital television, that is, the tag information is sent to the application client on the television side through the message system to instruct the application client to show the pushed information when the television side plays the video stream data.
The message system can comprise a message server side and a television side message box; the message server side and the message box are in long connection;
accordingly, the process of sending the tag information to the application client on the television side through the messaging system may include: and sending the label information to a message box through a message server, and broadcasting the label information to the application client through the message box.
Specifically, the application server may send the determined information to be pushed to a message server on the server side, and then the message server sends the pushed message to a message box on the television side through a long connection between the message server and the message box. After receiving the push information, the message box locally sends a broadcast carrying the push information, so as to notify the application client at the television end side to receive the push information, such as the above tag information.
After receiving the tag information, the application client can display the tag information to the user at the television end.
In addition, in order to realize multiple rounds of interaction with the user by means of the push information, the following operations can be performed before the tag information is determined as the information to be pushed:
according to the tag information, searching whether recommended commodity information matched with the tag information exists in a database; if so, determining the label information as the information to be pushed is carried out.
Specifically, before determining whether to push the tag information, it may be checked whether the tag information corresponds to the matched recommended product information, that is, whether a basis for implementing multiple sessions is provided. If the matched recommended commodity information exists, the follow-up operation can be continuously executed, the tag information is determined to be the information to be pushed, and the information is pushed to the television end.
In an embodiment, the displaying, by the application client, the push information when the video stream data is played at the television end may include:
and the application client triggers a playing page at the television end to form a floating layer window, and displays the push information in the floating layer window. The push information is displayed through the floating layer window, so that the normal watching of television contents by a user is not influenced, the user can also flexibly move the floating layer window, and the flexibility of user operation is improved.
In a specific embodiment, the method further includes:
receiving a request for acquiring recommended commodity information sent by an application client, wherein the request is sent after a user triggers push information displayed by a television end; and sending the recommended commodity information matched with the tag information to the application client so that the application client displays the recommended commodity information when the television plays the video stream data.
Specifically, after the user views the content of the pushed information, the user wants to continuously know more information, and may trigger clicking of a relevant connection in the pushed information, so as to send a request for obtaining information of a recommended commodity to an application server of the server through the application client. After receiving the request, the application server sends the recommended commodity information which is searched and matched with the tag information to the application client, so that the application client displays the recommended commodity information when the television plays the video stream data.
In a specific embodiment, the displaying, by the application client, the recommended commodity information when the video stream data is played at the television end may include:
and the application client triggers a playing page at the television end to form a floating layer window, and displays the information of the recommended commodities in the floating layer window. The information of the recommended commodities is displayed through the floating layer window, so that the normal watching of the television content by the user is not influenced, the floating layer window can be flexibly moved by the user, and the flexibility of the operation of the user is improved.
The information pushing method of the television terminal provided by the embodiment of the invention comprises the steps of obtaining video stream data played by the television terminal, and determining image content contained in the video stream data through image identification; determining information to be pushed according to the image content identified from the video stream data; the information to be pushed is pushed to the television end so as to display the pushed information when the television end plays video stream data, so that the live television and the image recognition technology are organically combined, the information pushing function of the live television is expanded, and the information interaction experience of a user in the process of watching the live television is improved.
Example two
In order to implement the information pushing method of the television end cooperatively, an embodiment of the present invention provides an information pushing apparatus of the television end, as shown in fig. 2, the apparatus includes:
the data acquisition module 210 is configured to acquire video stream data played by a television, and determine image content contained in the video stream data through image recognition;
an information determining module 220, configured to determine information to be pushed according to image content identified from video stream data;
the information pushing module 230 is configured to push information to be pushed to the television end, so as to display the pushed information when the television end plays the video stream data.
In a specific embodiment, the data obtaining module 210 is further configured to determine, after determining the image content included in the image content through image recognition, tag information corresponding to the image content, where the tag information includes: attribute information of commodities and persons in the image content;
accordingly, the information determining module 220 may be configured to determine the tag information as the information to be pushed.
In an embodiment, the information pushing module 230 may be configured to send tag information to the application client on the television side through the messaging system, so as to instruct the application client to display the pushed information when the video stream data is played on the television side.
In a specific embodiment, the message system comprises a message server side and a television side message box; the message server side and the message box are in long connection;
correspondingly, the information pushing module 230 may be configured to send the tag information to the message box via the message server, and broadcast the tag information to the application client through the message box.
In a specific embodiment, the information determining module 220 may be configured to, before determining the tag information as the information to be pushed, search, according to the tag information, from the database whether there is recommended commodity information matching the tag information; if so, determining the label information as the information to be pushed is carried out.
In an embodiment, the displaying, by the application client, the push information when the video stream data is played at the television end may include:
and the application client triggers a playing page at the television end to form a floating layer window, and displays the push information in the floating layer window.
In an embodiment, the information pushing apparatus at the television end further includes:
the request receiving module is used for receiving a request for acquiring recommended commodity information sent by an application client, and the request is sent after a user triggers push information displayed by a television end;
and the information sending module is used for sending the recommended commodity information matched with the tag information to the application client so that the application client can display the recommended commodity information when the television end plays the video stream data.
In a specific embodiment, the displaying, by the application client, the recommended commodity information when the video stream data is played at the television end may include: and the application client triggers a playing page at the television end to form a floating layer window, and displays the information of the recommended commodities in the floating layer window.
Further, the embodiment also provides a controller, configured to execute the information push method of the television end according to any one of the foregoing embodiments.
According to the information pushing method, the information pushing device and the information pushing controller of the television terminal, provided by the embodiment of the invention, the image content contained in the video stream data played by the television terminal is determined through image identification; determining information to be pushed according to the image content identified from the video stream data; the information to be pushed is pushed to the television end so as to display the pushed information when the television end plays video stream data, so that the live television and the image recognition technology are organically combined, the information pushing function of the live television is expanded, and the information interaction experience of a user in the process of watching the live television is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as: represents modules, segments or portions of code which include one or more executable instructions for implementing specific logical functions or steps of a process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (10)
1. An information push method of a television side is characterized by comprising the following steps:
acquiring video stream data played by a television, and determining image content contained in the video stream data through image identification;
determining information to be pushed according to the image content identified from the video stream data;
and pushing the information to be pushed to the television end so as to display the pushed information when the television end plays the video stream data.
2. The method of claim 1, wherein determining the image content contained therein by image recognition comprises:
determining label information corresponding to the image content, wherein the label information comprises: attribute information of commodities and persons in the image content;
the determining the information to be pushed according to the image content identified from the video stream data comprises:
and determining the label information as information to be pushed.
3. The method according to claim 2, wherein the pushing the information to be pushed to the television end to present the pushed information when the television end plays the video stream data comprises:
and sending the tag information to an application client at the television end side through a message system so as to indicate the application client to display the push information when the television end plays the video stream data.
4. The method of claim 3, wherein the messaging system comprises a message server side and a television side message box; the message server side and the message box are in long connection;
the sending the tag information to the application client at the television end side through the message system includes:
and sending the label information to the message box through the message server, and broadcasting the label information to the application client through the message box.
5. The method of claim 3, wherein the determining the tag information as the information to be pushed comprises:
according to the label information, searching whether recommended commodity information matched with the label information exists in a database; and if so, executing the operation of determining the label information as the information to be pushed.
6. The method of claim 5, wherein the presenting, by the application client, the push information while the television terminal is playing the video stream data comprises:
and the application client triggers and forms a floating layer window on the television playing page, and displays the push information in the floating layer window.
7. The method of claim 6, further comprising:
receiving a request for acquiring recommended commodity information sent by the application client, wherein the request is sent after a user triggers the push information displayed by the television;
and sending the recommended commodity information matched with the tag information to the application client so that the application client displays the recommended commodity information when the television end plays the video stream data.
8. The method of claim 7, wherein the presenting, by the application client, the recommended commodity information when the video stream data is played by the television terminal comprises:
and the application client triggers and forms a floating layer window on the television playing page, and displays the recommended commodity information in the floating layer window.
9. An information pushing device at a television end is characterized by comprising:
the data acquisition module is used for acquiring video stream data played by a television end and determining image content contained in the video stream data through image identification;
the information determining module is used for determining information to be pushed according to the image content identified from the video stream data;
and the information pushing module is used for pushing the information to be pushed to the television end so as to display the pushed information when the television end plays the video stream data.
10. A controller, configured to execute the information pushing method of the television end according to any one of claims 1 to 8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010107801.3A CN111263180A (en) | 2020-02-21 | 2020-02-21 | Information pushing method and device of television terminal and controller |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010107801.3A CN111263180A (en) | 2020-02-21 | 2020-02-21 | Information pushing method and device of television terminal and controller |
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| CN111263180A true CN111263180A (en) | 2020-06-09 |
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| CN202010107801.3A Pending CN111263180A (en) | 2020-02-21 | 2020-02-21 | Information pushing method and device of television terminal and controller |
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| CN113259310A (en) * | 2021-02-25 | 2021-08-13 | 深圳市商汤科技有限公司 | Image pushing method and device, electronic equipment and storage medium |
| CN115996304A (en) * | 2022-09-08 | 2023-04-21 | 深圳创维－Rgb电子有限公司 | Message pushing method, device, terminal equipment and medium |
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