CN111260306A - Management method, device, medium and system for offline marketing and promotion activities - Google Patents
Management method, device, medium and system for offline marketing and promotion activities Download PDFInfo
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- CN111260306A CN111260306A CN201911220469.5A CN201911220469A CN111260306A CN 111260306 A CN111260306 A CN 111260306A CN 201911220469 A CN201911220469 A CN 201911220469A CN 111260306 A CN111260306 A CN 111260306A
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Abstract
The invention provides a management method of off-line marketing promotion activities, which comprises the steps of obtaining an activity application request and activity basic information stored by an on-line terminal, wherein the activity basic information comprises dealer information and activity information; starting an activity auditing action according to the activity application request, wherein the activity auditing action comprises the steps of determining whether auditing is passed according to a preset activity auditing rule and activity basic information, and configuring activity implementation information according to the activity basic information, wherein the activity implementation information comprises marketing guide information, an activity target and activity plan information; and sending the activity implementation information to the corresponding marketing guide terminal according to the marketing guide information, and enabling the marketing guide to acquire the activity implementation information through the marketing guide terminal and execute marketing promotion activities according to the activity implementation information. The management method for the offline marketing and popularization activities saves a large amount of labor cost, and is convenient for data storage and later-period data maintenance.
Description
Technical Field
The invention relates to the field of marketing, in particular to a management method, equipment, a medium and a system for offline marketing promotion activities.
Background
With the improvement of living standard, the purchasing ability of people is gradually improved, and sellers of various commodities regularly launch eight-flower marketing activities to attract customers. The traditional promotion of the commodities of the offline stores adopts a series of management such as application, execution and the like of marketing promotion activities in oral or written modes such as telephone, short message, mail and the like, and the data related to the marketing promotion activities required in the whole process can only be manually arranged, so that a large amount of labor cost is required in the whole management process, and the activity data is inconvenient to maintain.
Disclosure of Invention
In order to overcome the defects of the prior art, an object of the present invention is to provide a method for managing an offline marketing and promoting campaign, which can solve the problems that the traditional offline marketing and promoting campaign management process requires a large amount of labor cost and the campaign data is inconvenient to maintain.
The second objective of the present invention is to provide an electronic device, which can solve the problems that the traditional management process of offline marketing promotion activities requires a large amount of labor cost and the activity data is inconvenient to maintain.
The invention also provides a computer-readable storage medium, which can solve the problems that the traditional management process of the offline marketing promotion activity requires a large amount of labor cost and the activity data is inconvenient to maintain.
The fourth objective of the present invention is to provide a management system for offline marketing and promotion activities, which can solve the problems that the traditional management process of offline marketing and promotion activities requires a large amount of labor cost and the activity data is inconvenient to maintain.
One of the purposes of the invention is realized by adopting the following technical scheme:
a management method for offline marketing and promotion activities comprises the following steps:
acquiring an activity application, and acquiring an activity application request and activity basic information stored by an online terminal, wherein the activity basic information comprises dealer information and activity information;
the activity auditing is carried out, an activity auditing action is started according to the activity application request, the activity auditing action comprises the steps of determining whether the auditing is passed or not according to a preset activity auditing rule and the activity basic information, if the auditing is passed, executing the activity configuration of the steps, and if the auditing is not passed, returning to the executing steps to obtain the activity application;
the activity configuration is used for configuring activity implementation information according to the activity basic information, wherein the activity implementation information comprises marketing guide information, activity targets and activity plan information;
and executing the activity, sending the activity implementation information to a corresponding marketing guide terminal according to the marketing guide information, and acquiring the activity implementation information by the marketing guide terminal and executing the marketing promotion activity according to the activity implementation information by the marketing guide.
Furthermore, before the activity execution, the activity execution also comprises starting audit, the activity implementation information is audited according to a preset activity starting rule, if the audit is passed, the step activity execution is executed, and if the audit is not passed, the step activity configuration is returned to the execution step.
And further, the method further comprises the step of activity feedback, wherein the activity data sent by the distributor terminal is obtained, and the activity data is sent to the distributor terminal.
Further, the marketing guide information includes a marketing guide name and a marketing guide terminal address, and the activity execution specifically includes: and sending the activity implementation information to a corresponding marketing guide terminal according to the marketing guide terminal address, and enabling the marketing guide to acquire the activity implementation information through the marketing guide terminal and execute marketing promotion activities according to the activity implementation information.
Further, the activity auditing action specifically includes: screening a corresponding preset activity audit rule from a preset activity audit rule base according to the dealer information, judging whether the activity information accords with the preset activity audit rule, if so, passing the audit, and executing step activity configuration; if not, the auditing is not passed, and the execution step is returned to obtain the activity application.
Further, before the activity audit, a preset activity audit rule base is created, information of all initial dealers is obtained, corresponding preset activity audit rules are set according to the information of the initial dealers, and a mapping relation is established between each preset activity audit rule and the corresponding information of the initial dealers.
The second purpose of the invention is realized by adopting the following technical scheme:
an electronic device, comprising: a processor;
a memory; and a program, wherein the program is stored in the memory and configured to be executed by the processor, the program comprising instructions for performing a method of managing an offline marketing campaign of the present application.
The third purpose of the invention is realized by adopting the following technical scheme:
a computer readable storage medium having stored thereon a computer program for execution by a processor of a method for managing an offline marketing campaign of the present application.
The fourth purpose of the invention is realized by adopting the following technical scheme:
a system for managing an offline marketing campaign, comprising:
the system comprises an activity acquisition application module, a service acquisition module and a service management module, wherein the activity acquisition application module is used for acquiring an activity application request and activity basic information stored by an online terminal, and the activity basic information comprises dealer information and activity information;
the activity auditing module is used for starting an activity auditing action according to the activity application request, and the activity auditing action comprises the step of determining whether the auditing is passed according to a preset activity auditing rule and the activity basic information;
the activity configuration module is used for configuring activity implementation information according to the activity basic information, and the activity implementation information comprises marketing guide information, activity targets and activity plan information;
and the activity execution module is used for sending the activity implementation information to the corresponding marketing guide terminal according to the marketing guide information, and the marketing guide acquires the activity implementation information through the marketing guide terminal and executes marketing promotion activities according to the activity implementation information.
Compared with the prior art, the invention has the beneficial effects that: according to the management method for the offline marketing and popularization activities, the activity application request and the activity basic information stored by the online terminal are obtained; starting a campaign auditing action according to the campaign application request, configuring campaign implementation information according to the basic information of the campaign, sending the campaign implementation information to a corresponding marketing instructor terminal according to the marketing instructor information, and acquiring the campaign implementation information by the marketing instructor terminal and executing a marketing promotion campaign according to the campaign implementation information by the marketing instructor terminal; the whole process is automatically and intelligently executed on line, manual transmission and communication are not needed, a large amount of labor cost is saved, and data storage and later-stage data maintenance are facilitated.
The foregoing description is only an overview of the technical solutions of the present invention, and in order to make the technical solutions of the present invention more clearly understood and to implement them in accordance with the contents of the description, the following detailed description is given with reference to the preferred embodiments of the present invention and the accompanying drawings. The detailed description of the present invention is given in detail by the following examples and the accompanying drawings.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a flowchart illustrating a method for managing an offline marketing campaign according to the present invention.
Detailed Description
The present invention will be further described with reference to the accompanying drawings and the detailed description, and it should be noted that any combination of the embodiments or technical features described below can be used to form a new embodiment without conflict.
As shown in fig. 1, the method for managing an offline marketing and promotional campaign of the present application includes the following steps:
the method comprises the steps of obtaining an activity application, obtaining an activity application request and activity basic information stored by an online terminal, wherein the activity basic information comprises dealer information and activity information. In this embodiment, the dealer fills in the activity application request and the activity basic information on the online terminal, the activity basic information includes dealer information and activity information, the dealer information is the name of the dealer, the address of the dealer and the contact way of the dealer, and the activity information includes the activity name, the activity date and the activity content.
And establishing a preset activity auditing rule base, acquiring all initial dealer information, setting corresponding preset activity auditing rules according to the initial dealer information, and establishing a mapping relation between each preset activity auditing rule and the corresponding initial dealer information. In the embodiment, different preset activity auditing rules are set according to different dealers, and because the geographic position of each dealer is different, the number and types of potential customer groups are determined to be different, so that the marketing promotion time, times and content of each dealer are different; changes due to customer group changes.
And activity auditing, namely starting an activity auditing action according to the activity application request, wherein the activity auditing action comprises the steps of determining whether the auditing is passed according to a preset activity auditing rule and the activity basic information, executing the activity configuration of the step if the auditing is passed, and returning to the step of executing to obtain the activity application if the auditing is not passed. The method specifically comprises the following steps: screening a corresponding preset activity audit rule from a preset activity audit rule base according to the dealer information, judging whether the activity information accords with the preset activity audit rule, if so, passing the audit, and executing step activity configuration; if not, the auditing is not passed, and the execution step is returned to obtain the activity application.
And activity configuration, namely configuring activity implementation information according to the activity basic information, wherein the activity implementation information comprises marketing guide information, activity targets and activity plan information. In the embodiment, the activity plan information and the activity target are formulated according to the activity information in the activity basic information, and the corresponding marketing director information is matched in the preset marketing director database according to the dealer information. The preset marketing guide database in this embodiment establishes a mapping relationship between the marketing guide and the corresponding dealer according to the distance of the position, so that the marketing guide is convenient to carry out subsequent marketing promotion activities.
And starting auditing, auditing the activity implementation information according to a preset activity starting rule, executing the step activity if the auditing is passed, and returning to the step activity configuration if the auditing is not passed.
And executing the activity, sending the activity implementation information to a corresponding marketing guide terminal according to the marketing guide information, and acquiring the activity implementation information by the marketing guide terminal and executing the marketing promotion activity according to the activity implementation information by the marketing guide. In this embodiment, the marketing tutor information includes a marketing tutor name and a marketing tutor terminal address, and the activity execution specifically includes: and sending the activity implementation information to a corresponding marketing guide terminal according to the marketing guide terminal address, and enabling the marketing guide to acquire the activity implementation information through the marketing guide terminal and execute marketing promotion activities according to the activity implementation information.
And the activity feedback is used for acquiring activity data sent by the sales clerk terminal and sending the activity data to the dealer terminal. In this embodiment, after the marketing guide performs marketing promotion activities according to the activity implementation information, the marketing guide actively uploads real-time activity data, the activity data includes activity results, the dealer acquires the activity data through the dealer terminal and evaluates the marketing guide according to the activity data to obtain evaluation results, and marketing guide scoring data corresponding to the marketing guide is obtained according to the evaluation results. Otherwise, the marketing guide may also grade, fill in, and evaluate the dealers according to the degree of cooperation of the dealers, and generate corresponding dealer evaluation data.
The present invention provides an electronic device, including: a processor;
a memory; and a program, wherein the program is stored in the memory and configured to be executed by the processor, the program comprising instructions for performing a method of managing an offline marketing campaign of the present application.
The present invention provides a computer-readable storage medium having stored thereon a computer program for execution by a processor of a method for managing an offline marketing campaign of the present application.
The invention also provides a management system of the offline marketing and popularization activities, which comprises the following steps:
the system comprises an activity acquisition application module, a service acquisition module and a service management module, wherein the activity acquisition application module is used for acquiring an activity application request and activity basic information stored by an online terminal, and the activity basic information comprises dealer information and activity information;
the activity auditing module is used for starting an activity auditing action according to the activity application request, and the activity auditing action comprises the step of determining whether the auditing is passed according to a preset activity auditing rule and the activity basic information;
the activity configuration module is used for configuring activity implementation information according to the activity basic information, and the activity implementation information comprises marketing guide information, activity targets and activity plan information;
and the activity execution module is used for sending the activity implementation information to the corresponding marketing guide terminal according to the marketing guide information, and the marketing guide acquires the activity implementation information through the marketing guide terminal and executes marketing promotion activities according to the activity implementation information.
The invention discloses a management method of off-line marketing and promotion activities, which comprises the steps of obtaining an activity application request and activity basic information stored by an on-line terminal; starting a campaign auditing action according to the campaign application request, configuring campaign implementation information according to the basic information of the campaign, sending the campaign implementation information to a corresponding marketing instructor terminal according to the marketing instructor information, and acquiring the campaign implementation information by the marketing instructor terminal and executing a marketing promotion campaign according to the campaign implementation information by the marketing instructor terminal; the whole process is automatically and intelligently executed on line, manual transmission and communication are not needed, a large amount of labor cost is saved, and data storage and later-stage data maintenance are facilitated.
The foregoing is merely a preferred embodiment of the invention and is not intended to limit the invention in any manner; those skilled in the art can readily practice the invention as shown and described in the drawings and detailed description herein; however, those skilled in the art should appreciate that they can readily use the disclosed conception and specific embodiments as a basis for designing or modifying other structures for carrying out the same purposes of the present invention without departing from the scope of the invention as defined by the appended claims; meanwhile, any changes, modifications, and evolutions of the equivalent changes of the above embodiments according to the actual techniques of the present invention are still within the protection scope of the technical solution of the present invention.
Claims (9)
1. A management method for offline marketing and promotion activities is characterized by comprising the following steps:
acquiring an activity application, and acquiring an activity application request and activity basic information stored by an online terminal, wherein the activity basic information comprises dealer information and activity information;
the activity auditing is carried out, an activity auditing action is started according to the activity application request, the activity auditing action comprises the steps of determining whether the auditing is passed or not according to a preset activity auditing rule and the activity basic information, if the auditing is passed, executing the activity configuration of the steps, and if the auditing is not passed, returning to the executing steps to obtain the activity application;
the activity configuration is used for configuring activity implementation information according to the activity basic information, wherein the activity implementation information comprises marketing guide information, activity targets and activity plan information;
and executing the activity, sending the activity implementation information to a corresponding marketing guide terminal according to the marketing guide information, and acquiring the activity implementation information by the marketing guide terminal and executing the marketing promotion activity according to the activity implementation information by the marketing guide.
2. The method for managing an offline marketing campaign of claim 1, wherein: and starting auditing before the activity is executed, auditing the activity implementation information according to a preset activity starting rule, executing the activity execution of the step if the auditing is passed, and returning to the activity configuration of the step if the auditing is not passed.
3. The method for managing an offline marketing campaign of claim 1, wherein: the method further comprises the step of activity feedback, wherein activity data sent by the sales officer terminal is obtained, and the activity data is sent to the dealer terminal.
4. The method for managing an offline marketing campaign of claim 1, wherein: the marketing guide information includes a marketing guide name and a marketing guide terminal address, and the activity execution specifically includes: and sending the activity implementation information to a corresponding marketing guide terminal according to the marketing guide terminal address, and enabling the marketing guide to acquire the activity implementation information through the marketing guide terminal and execute marketing promotion activities according to the activity implementation information.
5. The method for managing an offline marketing campaign of claim 1, wherein: the activity auditing action specifically comprises: screening a corresponding preset activity audit rule from a preset activity audit rule base according to the dealer information, judging whether the activity information accords with the preset activity audit rule, if so, passing the audit, and executing step activity configuration; if not, the auditing is not passed, and the execution step is returned to obtain the activity application.
6. The method for managing an offline marketing campaign of claim 5, wherein: and before the activity audit, a preset activity audit rule base is established, all initial dealer information is acquired, corresponding preset activity audit rules are set according to the initial dealer information, and a mapping relation is established between each preset activity audit rule and the corresponding initial dealer information.
7. An electronic device, characterized by comprising: a processor;
a memory; and a program, wherein the program is stored in the memory and configured to be executed by the processor, the program comprising instructions for carrying out the method of any one of claims 1-6.
8. A computer-readable storage medium having stored thereon a computer program, characterized in that: the computer program is executed by a processor for performing the method according to any of claims 1-6.
9. The utility model provides a management system of marketing campaign, which characterized in that includes:
the system comprises an activity acquisition application module, a service acquisition module and a service management module, wherein the activity acquisition application module is used for acquiring an activity application request and activity basic information stored by an online terminal, and the activity basic information comprises dealer information and activity information;
the activity auditing module is used for starting an activity auditing action according to the activity application request, and the activity auditing action comprises the step of determining whether the auditing is passed according to a preset activity auditing rule and the activity basic information;
the activity configuration module is used for configuring activity implementation information according to the activity basic information, and the activity implementation information comprises marketing guide information, activity targets and activity plan information;
and the activity execution module is used for sending the activity implementation information to the corresponding marketing guide terminal according to the marketing guide information, and the marketing guide acquires the activity implementation information through the marketing guide terminal and executes marketing promotion activities according to the activity implementation information.
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Cited By (1)
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