CN111259247A - Information pushing method and device and computer readable storage medium - Google Patents
Information pushing method and device and computer readable storage medium Download PDFInfo
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- CN111259247A CN111259247A CN202010060992.2A CN202010060992A CN111259247A CN 111259247 A CN111259247 A CN 111259247A CN 202010060992 A CN202010060992 A CN 202010060992A CN 111259247 A CN111259247 A CN 111259247A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- General Physics & Mathematics (AREA)
- User Interface Of Digital Computer (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The disclosure relates to a method and a device for pushing information and a computer readable storage medium, and relates to the technical field of computers. The method comprises the following steps: determining information content to be pushed according to the acquired relevant information of the user; acquiring a corresponding picture of the information content; and generating an APP icon of the information content on the terminal desktop of the user according to the corresponding picture.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an information pushing method, an information pushing apparatus, and a computer-readable storage medium.
Background
At present, various information can be pushed to a user at any time through an intelligent terminal. In the related art, information can be pushed to a user by opening an APP (Application) to display a web page, a video, and the like.
Disclosure of Invention
The inventors of the present disclosure found that the following problems exist in the above-described related art: the pushed information is not intuitive, resulting in poor pushing effect.
In view of this, the present disclosure provides an information pushing technical scheme, which can improve a pushing effect.
According to some embodiments of the present disclosure, there is provided a method for pushing information, including: determining information content to be pushed according to the acquired relevant information of the user; acquiring a corresponding picture of the information content; and generating an APP icon of the information content on the terminal desktop of the user according to the corresponding picture.
In some embodiments, the method further comprises: and generating a display name of the APP on the terminal desktop according to the information content.
In some embodiments, the method comprises: and responding to the APP icon clicked by the user, and displaying the information content on the terminal.
In some embodiments, determining the information content to be pushed according to the obtained relevant information of the user includes: and determining the information content to be pushed according to the acquired historical operation information of the user on the different types of information on the terminal. The historical operation comprises at least one of clicking, downloading, closing and deleting.
In some embodiments, determining the information content to be pushed according to the obtained relevant information of the user includes: and determining the information content to be pushed according to at least one item of the current time information or the current position information of the user and the acquired relevant information of the user.
In some embodiments, determining the information content to be pushed according to the obtained relevant information of the user includes: determining the type of information which is interesting to the user by utilizing a machine learning model according to the relevant information of the user; and determining the information content to be pushed according to the information type interested by the user.
According to other embodiments of the present disclosure, there is provided an information pushing apparatus including: the determining unit is used for determining the information content to be pushed according to the acquired relevant information of the user; the acquisition unit is used for acquiring corresponding pictures of the information content; and the generating unit is used for generating an APP icon of the information content on the terminal desktop of the user according to the corresponding picture.
In some embodiments, the generation unit generates a display name of the APP on the terminal desktop according to the information content.
In some embodiments, the apparatus further comprises: and the display unit is used for responding to the APP icon clicked by the user and displaying the information content on the terminal.
In some embodiments, the determining unit determines the information content to be pushed according to the acquired historical operation information of the user on different types of information on the terminal, wherein the historical operation comprises at least one of clicking, downloading, closing and deleting.
In some embodiments, the determining unit determines the information content to be pushed according to at least one of current time information or current position information of the user and the acquired relevant information of the user.
In some embodiments, the determining unit determines the type of information interested by the user by using a machine learning model according to the related information of the user, and determines the information content to be pushed according to the type of information interested by the user.
According to still other embodiments of the present disclosure, there is provided an information pushing apparatus including: a memory; and a processor coupled to the memory, the processor configured to perform the pushing method of information in any of the above embodiments based on instructions stored in the memory device.
According to still further embodiments of the present disclosure, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method of pushing information in any of the above embodiments.
In the above embodiment, the information content in which the user is interested is determined according to the related information of the user, and the icon of the APP is changed according to the information content. Therefore, the user can intuitively acquire the interested information without operation, and the information pushing effect is improved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the description, serve to explain the principles of the disclosure.
The present disclosure can be more clearly understood from the following detailed description with reference to the accompanying drawings, in which:
fig. 1 illustrates a flow diagram of some embodiments of a push method of information of the present disclosure;
FIG. 2 illustrates a flow diagram for some embodiments of step 110 in FIG. 1;
fig. 3 shows a flow diagram of further embodiments of the push method of information of the present disclosure;
FIG. 4 illustrates a block diagram of some embodiments of a push device of information of the present disclosure;
FIG. 5 illustrates a block diagram of further embodiments of a push device of information of the present disclosure;
fig. 6 illustrates a block diagram of yet other embodiments of a push device of information of the present disclosure.
Detailed Description
Various exemplary embodiments of the present disclosure will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions, and numerical values set forth in these embodiments do not limit the scope of the present disclosure unless specifically stated otherwise.
Meanwhile, it should be understood that the sizes of the respective portions shown in the drawings are not drawn in an actual proportional relationship for the convenience of description.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the disclosure, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail, but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
Fig. 1 illustrates a flow diagram of some embodiments of a push method of information of the present disclosure.
As shown in fig. 1, the method includes: step 110, determining information content; step 120, acquiring a corresponding picture; and step 130, generating an APP icon.
In step 110, the information content to be pushed is determined according to the acquired relevant information of the user. For example, the relevant information may be identity information, preference information, shopping information, and the like of the user, which can characterize the user.
In some embodiments, the information content to be pushed is determined according to the acquired historical operation information of the user on the terminal for different types of information. For example, the historical operations include at least one of clicking, downloading, closing, and deleting.
For example, the historical operation of the user on the latest push information can be acquired through the intelligent terminal of the user. In the case where a user has recently clicked on a certain type of information frequently to view detailed content, it may be determined that the user is intended to push the type of information.
In some embodiments, the information content to be pushed is determined according to at least one of the current time information or the current position information of the user and the acquired relevant information of the user.
For example, the history operation that the user clicks, downloads and the like on some specific types of information in a certain history period can be acquired through the intelligent terminal of the user; the specific type of information corresponding to the corresponding historical time period can be recommended to the user according to the current time period.
For example, through a user terminal, information about office appliances which are frequently clicked by a user in the morning hours and information about household appliances which are clicked by the user in the Beijing city in the evening hours are acquired; the type of the information to be pushed of the user can be determined to be an office appliance in the morning, and the type of the information to be pushed of the user is determined to be a household appliance in the afternoon.
In some embodiments, the information content to be pushed may be determined by the embodiment in fig. 2.
FIG. 2 illustrates a flow diagram for some embodiments of step 110 in FIG. 1.
As shown in fig. 2, this step includes: step 1110, determining the type of information; and step 1120, determining the information content.
In step 1110, the type of information of interest to the user is determined using a machine learning model based on the relevant information of the user.
In some embodiments, relevant information of the user and corresponding condition information (such as time information, location information, etc.) may be used as input to determine the type of information of interest to the user using a machine learning model.
In step 1120, the information content to be pushed is determined according to the information type in which the user is interested.
After determining the information content to be pushed, the information may be pushed through the remaining steps in fig. 1.
In step 120, a corresponding picture of the information content is obtained. For example, the corresponding picture can be obtained through the server corresponding to the information content.
In some embodiments, having determined that the information content is a certain brand of air conditioner, a picture of the air conditioner may be obtained by the brand server as a corresponding picture.
In step 130, an APP icon of the information content is generated on the terminal desktop of the user according to the corresponding picture.
In some embodiments, the APP may be preset on the terminal of the user or installed on the terminal by the user for pushing information. For example, the icon of the APP may be changed according to the information content to be pushed determined by the above method.
In some embodiments, a display name of the APP on the terminal desktop can be generated according to the information content. For example, having determined that the information content is a certain brand of air conditioner, the name of the APP may be changed to the brand of air conditioner.
In some embodiments, the information content is presented on the terminal in response to the user clicking on the APP icon. For example, after the user clicks the APP icon, detailed contents of the pushed information, such as advertisements, news, consultation, and the like, can be displayed on the terminal.
In some embodiments, an application can be installed on a mobile phone of a user through the technical scheme of the disclosure, and is specially used for showing advertisements, and advertisement information is shown through an icon and a name of the application.
For example, the icon and name of the application can be changed according to the user's preference, different time information (such as current festival, etc.), current environment information, etc.
For example, the advertisement management system of the background management user can acquire the icons and names of different advertisements to replace the original icons and names, so that the purpose of replacing different advertisement information is achieved. Thus, the effect of visually displaying different advertisements through one APP can be realized.
For example, a detailed page of an advertisement may be displayed upon opening the APP. Different advertisements correspond to different detailed pages, and the user can know detailed information of the advertisements on the detailed pages.
For example, advertisements may be presented by the embodiment in FIG. 3.
Fig. 3 shows a flow diagram of further embodiments of the push method of information of the present disclosure.
As shown in fig. 3, the method includes: step 310, generating an advertisement application on a desktop of the mobile phone; step 320, replacing the advertisement by replacing the application icon and the name; and step 330, the user opens the application presentation advertisement detail page.
In step 310, an application may be generated on the user's desktop, the application's icon and name being used to present the advertisement.
In step 320, different advertisement information is matched according to the user's preference information, different time periods, and the like.
In some embodiments, the advertisement information may be obtained from the server managing the user advertisement, and the icon and name of the application may be replaced, so as to achieve the effect of displaying different advertisements.
In step 330, the user may open the advertising application by clicking, thereby exposing a page of detailed advertising content. For example, different application icons, names correspond to different ad detail page content.
The desktop of the mobile phone of the user is a place where the user frequently views. In the embodiment, an application is generated on the desktop, and the advertisement is replaced by replacing the icon and the application name, so that a better information pushing effect can be achieved.
In the above embodiment, the information content in which the user is interested is determined according to the related information of the user, and the icon of the APP is changed according to the information content. Therefore, the user can intuitively acquire the interested information without operation, and the information pushing effect is improved.
Fig. 4 illustrates a block diagram of some embodiments of a push device of information of the present disclosure.
As shown in fig. 4, the push apparatus 4 of information includes a determination unit 41, an acquisition unit 42, and a generation unit 43.
The determining unit 41 determines the information content to be pushed according to the acquired relevant information of the user. In some embodiments, the determining unit 41 determines the information content to be pushed according to the acquired historical operation information of the different types of information on the terminal by the user. The historical operation comprises at least one of clicking, downloading, closing and deleting.
In some embodiments, the determining unit 41 determines the information content to be pushed according to at least one of the current time information or the current location information of the user, and the acquired relevant information of the user.
In some embodiments, the determining unit 41 determines the type of information interested by the user by using a machine learning model according to the relevant information of the user, and determines the information content to be pushed according to the type of information interested by the user.
The acquisition unit 42 acquires a corresponding picture of the information content. The generating unit 43 generates an APP icon of the information content on the terminal desktop of the user according to the corresponding picture.
In some embodiments, the generating unit 43 generates a display name of the APP on the terminal desktop according to the information content.
In some embodiments, the pushing device 4 further comprises: and the display unit 44 is used for responding to the user clicking the APP icon and displaying the information content on the terminal.
In the above embodiment, the information content in which the user is interested is determined according to the related information of the user, and the icon of the APP is changed according to the information content. Therefore, the user can intuitively acquire the interested information without operation, and the information pushing effect is improved.
Fig. 5 shows a block diagram of further embodiments of a push device of information of the present disclosure.
As shown in fig. 5, the information pushing apparatus 5 of this embodiment includes: a memory 51 and a processor 52 coupled to the memory 51, the processor 52 being configured to execute the pushing method of information in any one of the embodiments of the present disclosure based on instructions stored in the memory 51.
The memory 51 may include, for example, a system memory, a fixed nonvolatile storage medium, and the like. The system memory stores, for example, an operating system, application programs, a boot loader, a database, and other programs.
Fig. 6 illustrates a block diagram of yet other embodiments of a push device of information of the present disclosure.
As shown in fig. 6, the information pushing apparatus 6 of this embodiment includes: a memory 610 and a processor 620 coupled to the memory 610, wherein the processor 620 is configured to execute the pushing method of information in any of the above embodiments based on instructions stored in the memory 610.
The memory 610 may include, for example, system memory, fixed non-volatile storage media, and the like. The system memory stores, for example, an operating system, an application program, a boot loader, and other programs.
The information pushing device 6 may further include an input/output interface 630, a network interface 640, a storage interface 650, and the like. These interfaces 630, 640, 650 and the connections between the memory 610 and the processor 620 may be through a bus 660, for example. The input/output interface 630 provides a connection interface for input/output devices such as a display, a mouse, a keyboard, and a touch screen. The network interface 640 provides a connection interface for various networking devices. The storage interface 650 provides a connection interface for external storage devices such as an SD card and a usb disk.
As will be appreciated by one skilled in the art, embodiments of the present disclosure may be provided as a method, system, or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable non-transitory storage media having computer-usable program code embodied therein.
So far, the pushing method of information, the pushing apparatus of information, and the computer-readable storage medium according to the present disclosure have been described in detail. Some details that are well known in the art have not been described in order to avoid obscuring the concepts of the present disclosure. It will be fully apparent to those skilled in the art from the foregoing description how to practice the presently disclosed embodiments.
The method and system of the present disclosure may be implemented in a number of ways. For example, the methods and systems of the present disclosure may be implemented by software, hardware, firmware, or any combination of software, hardware, and firmware. The above-described order for the steps of the method is for illustration only, and the steps of the method of the present disclosure are not limited to the order specifically described above unless specifically stated otherwise. Further, in some embodiments, the present disclosure may also be embodied as programs recorded in a recording medium, the programs including machine-readable instructions for implementing the methods according to the present disclosure. Thus, the present disclosure also covers a recording medium storing a program for executing the method according to the present disclosure.
Although some specific embodiments of the present disclosure have been described in detail by way of example, it should be understood by those skilled in the art that the foregoing examples are for purposes of illustration only and are not intended to limit the scope of the present disclosure. It will be appreciated by those skilled in the art that modifications may be made to the above embodiments without departing from the scope and spirit of the present disclosure. The scope of the present disclosure is defined by the appended claims.
Claims (14)
1. A method for pushing information comprises the following steps:
determining information content to be pushed according to the acquired relevant information of the user;
acquiring a corresponding picture of the information content;
and generating an application APP icon of the information content on a terminal desktop of the user according to the corresponding picture.
2. The push method of claim 1, further comprising:
and generating a display name of the APP on the terminal desktop according to the information content.
3. The push method of claim 1, further comprising:
and responding to the click of the APP icon by the user, and displaying the information content on the terminal.
4. The pushing method according to claim 1, wherein the determining the information content to be pushed according to the obtained related information of the user comprises:
and determining the information content to be pushed according to the acquired historical operation information of the user on different types of information on the terminal, wherein the historical operation comprises at least one of clicking, downloading, closing and deleting.
5. The pushing method according to claim 1, wherein the determining the information content to be pushed according to the obtained related information of the user comprises:
and determining the information content to be pushed according to at least one item of current time information or current position information of the user and the acquired relevant information of the user.
6. The pushing method according to claims 1-5, wherein the determining the information content to be pushed according to the obtained related information of the user comprises:
determining the type of information which is interested by the user by utilizing a machine learning model according to the related information of the user;
and determining the information content to be pushed according to the information type interested by the user.
7. An apparatus for pushing information, comprising:
the determining unit is used for determining the information content to be pushed according to the acquired relevant information of the user;
the acquisition unit is used for acquiring a corresponding picture of the information content;
and the generating unit is used for generating an application APP icon of the information content on a terminal desktop of the user according to the corresponding picture.
8. The push method of claim 7,
and the generating unit generates a display name of the APP on the terminal desktop according to the information content.
9. The push device of claim 7, further comprising:
and the display unit is used for responding to the click of the APP icon by the user and displaying the information content on the terminal.
10. The pushing device of claim 7,
the determining unit determines the information content to be pushed according to the acquired historical operation information of the user on different types of information on the terminal, wherein the historical operation comprises at least one of clicking, downloading, closing and deleting.
11. The pushing device of claim 7,
the determining unit determines the information content to be pushed according to at least one of current time information or current position information of the user and the acquired relevant information of the user.
12. The push device of claims 7-11,
the determining unit determines the information type interested by the user by using a machine learning model according to the related information of the user, and determines the information content to be pushed according to the information type interested by the user.
13. An apparatus for pushing information, comprising:
a memory; and
a processor coupled to the memory, the processor configured to perform the method of pushing of information of any of claims 1-6 based on instructions stored in the memory.
14. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method of pushing information according to any one of claims 1 to 6.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010060992.2A CN111259247A (en) | 2020-01-19 | 2020-01-19 | Information pushing method and device and computer readable storage medium |
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| CN202010060992.2A CN111259247A (en) | 2020-01-19 | 2020-01-19 | Information pushing method and device and computer readable storage medium |
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| CN103139377A (en) * | 2012-12-26 | 2013-06-05 | 广东欧珀移动通信有限公司 | Message preview method of application of mobile communication terminal and message preview device |
| CN107291320A (en) * | 2016-04-01 | 2017-10-24 | 天津三星通信技术研究有限公司 | The display methods and equipment of application icon |
| CN108200273A (en) * | 2017-12-27 | 2018-06-22 | 努比亚技术有限公司 | Desktop icons display methods, terminal and computer readable storage medium |
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2020
- 2020-01-19 CN CN202010060992.2A patent/CN111259247A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103139377A (en) * | 2012-12-26 | 2013-06-05 | 广东欧珀移动通信有限公司 | Message preview method of application of mobile communication terminal and message preview device |
| CN107291320A (en) * | 2016-04-01 | 2017-10-24 | 天津三星通信技术研究有限公司 | The display methods and equipment of application icon |
| CN108200273A (en) * | 2017-12-27 | 2018-06-22 | 努比亚技术有限公司 | Desktop icons display methods, terminal and computer readable storage medium |
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