CN111105483B

CN111105483B - Method and device for generating dynamic image of commodity object and electronic equipment

Info

Publication number: CN111105483B
Application number: CN201911193761.2A
Authority: CN
Inventors: 缪亚希
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-10-12
Filing date: 2019-10-12
Publication date: 2023-07-11
Anticipated expiration: 2039-10-12
Also published as: CN112652038A; CN111105483A; WO2021068958A1

Abstract

The embodiment of the application discloses a method, a device and electronic equipment for generating dynamic images of commodity objects, wherein the method comprises the following steps: obtaining image material information respectively corresponding to a plurality of SKUs associated with the same commodity object, wherein the image material is a static image material obtained by respectively shooting the SKUs and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the SKUs; and synthesizing the dynamic image of the commodity object according to the static image material information corresponding to the different SKUs. According to the embodiment of the application, the display of different appearance attribute information corresponding to various SKUs of the commodity object through the dynamic image can be realized at lower cost.

Description

Method and device for generating dynamic image of commodity object and electronic equipment

Technical Field

The present invention relates to the field of image processing technologies, and in particular, to a method and an apparatus for generating a dynamic image of a commodity object, and an electronic device.

Background

In the commodity object information service system, the commodity or the store is introduced in various media forms, so that the attention of a consumer user can be brought to the commodity or the store, and the transaction is further promoted. Initially, the description will be given generally by way of a combination of commodity drawings and texts. However, such pure static information is not sufficiently rich with respect to dynamic video information. In the case of an important information display area such as a "head map" of a commodity object, since the image is first reflected on the eye screen of the user, a merchant often expresses the characteristics of the commodity in many ways by adding a large amount of text information to the head map, and attracts the consumer. However, this also results in too much redundant information being carried in the head-up, which in turn results in difficult recognition by the consumer. In addition, some characteristics of the merchandise may be difficult to describe through pictures and text. Therefore, expressing the characteristics of the commodity object body by means of a moving image becomes a better choice.

However, in the prior art, a lot of costs are often required for capturing video, for example, some column preparation works such as a field, lights, personnel, props, etc. are required in advance, and a lot of manpower and time are required for post-manufacturing after capturing, so that the manufacturing time is high, and the final finished product cannot be obtained in a short period of time. Therefore, a general merchant only selects to make brand-type videos for being put into pages such as a shop front page, and video shooting is not carried out one by one for specific commodity objects. However, the content of such brand-type video is generally used for introducing brand stories, and belongs to relatively abstract content, and the user cannot know the characteristics of specific commodity objects.

Therefore, how to realize dynamic expression of the commodity object body in a lower cost manner becomes a technical problem that needs to be solved by those skilled in the art.

Disclosure of Invention

The method, the device and the electronic equipment for generating the dynamic image of the commodity object can display different appearance attribute information corresponding to various SKUs of the commodity object through the dynamic image at lower cost.

The application provides the following scheme:

a commodity object diagram generating method comprises the following steps:

obtaining image material information respectively corresponding to a plurality of SKUs associated with the same commodity object, wherein the image material is a static image material obtained by respectively shooting the SKUs and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the SKUs;

and synthesizing the dynamic image of the commodity object according to the static image material information corresponding to the different SKUs.

A method of providing merchandise object information, comprising:

obtaining and storing dynamic image information of a commodity object, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs;

and putting the dynamic image information into a target information page.

A method of providing merchandise object information, comprising:

receiving an access request for a detail page of an object of the commodity;

and providing a dynamic image of the commodity object in a target resource position of the commodity object detail page, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs related to the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

A method of providing merchandise object information, comprising:

receiving an access request aiming at a target page, wherein the target page comprises a commodity object list, and the list comprises a plurality of resource bits;

displaying the target page, and providing dynamic image information of a commodity object in the resource position, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

A commodity object diagram generating method comprises the following steps:

and synthesizing video images related to the commodity objects according to the static image material information corresponding to the different SKUs.

A method of providing merchandise object information, comprising:

receiving an access request for a detail page of an object of the commodity;

and providing video images related to the commodity object in target resource positions of the commodity object detail page, wherein the video images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs related to the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

A method of providing merchandise object information, comprising:

and displaying the target page, and providing video image information about the commodity object in the resource bit, wherein the video image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

A commodity object map generating apparatus comprising:

a second static image material obtaining unit, configured to obtain image material information corresponding to a plurality of SKUs associated with the same commodity object, where the image material is a static image material obtained by capturing the plurality of SKUs, and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs;

And the second dynamic image synthesizing unit is used for synthesizing the dynamic image of the commodity object according to the static image material information corresponding to the different SKUs.

An apparatus for providing merchandise object information, comprising:

a dynamic image obtaining unit, configured to obtain and store dynamic image information of a commodity object, where the dynamic image is obtained by synthesizing static image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object, where the static image material is obtained by shooting the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs;

and the information delivery unit is used for delivering the dynamic image information to a target information page.

An apparatus for providing merchandise object information, comprising:

a first access request receiving unit for receiving an access request for the item object detail page;

the first display unit is used for providing dynamic images of the commodity object in target resource positions of the commodity object detail page, the dynamic images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object, the static image material is obtained by shooting the commodity object and extracting images of body parts of the commodity object, and the dynamic images are used for expressing a plurality of different appearance attribute information of the different SKUs.

An apparatus for providing merchandise object information, comprising:

the second access request receiving unit is used for receiving an access request aiming at a target page, wherein the target page comprises a commodity object list, and the list comprises a plurality of resource bits;

the second display unit is used for displaying the target page and providing dynamic image information of the commodity object in the resource position, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

A commodity object map generating apparatus comprising:

the static image material obtaining unit is used for obtaining image material information respectively corresponding to a plurality of SKUs of different stock quantity units associated with the same commodity object, wherein the image material is obtained by respectively shooting the SKUs and extracting an image of a body part of the commodity object, and is used for expressing a plurality of different appearance attribute information of the SKUs;

And the video image synthesis unit is used for synthesizing video images related to the commodity objects according to the static image material information corresponding to the different SKUs.

An apparatus for providing merchandise object information, comprising:

a third access request receiving unit for receiving an access request for the item object detail page;

and the third display unit is used for providing video images related to the commodity object in the target resource bit of the commodity object detail page, wherein the video images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) related to the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

An apparatus for providing merchandise object information, comprising:

a fourth access request receiving unit, configured to receive an access request for a target page, where the target page includes a commodity object list, and the list includes a plurality of resource bits;

and the fourth display unit is used for displaying the target page and providing video image information about the commodity object in the resource bit, wherein the video image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

According to a specific embodiment provided by the application, the application discloses the following technical effects:

according to the embodiment of the application, under the condition that a plurality of SKUs are associated with the same commodity object and the SKUs have different appearance attribute information, the SKUs can be shot in advance respectively, the body image of the commodity object is extracted, a plurality of pieces of static image material information are obtained, and further, the static image material information can be synthesized into a dynamic image. Therefore, the display of different appearance attribute information corresponding to various SKUs of the commodity object through the dynamic image can be realized at lower cost.

Of course, not all of the above-described advantages need be achieved at the same time in practicing any one of the products of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

fig. 3 is a schematic diagram of a motion trail of a commodity object body according to an embodiment of the present application;

FIG. 4 is a schematic diagram of a multi-dimensional micromirror display provided in an embodiment of the present application;

fig. 5 is a schematic diagram of a split mirror display with different appearance attributes under different states according to an embodiment of the present application;

FIG. 6 is a schematic diagram of a different appearance property split mirror display in a different state according to an embodiment of the present disclosure;

fig. 7 is a schematic diagram showing content-type additional attribute information provided in an embodiment of the present application;

FIG. 8 is a schematic diagram showing another content-type additional attribute information provided in an embodiment of the present application;

FIG. 9 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 10 is a flow chart of a third method provided by an embodiment of the present application;

FIG. 11 is a flow chart of a fourth method provided by an embodiment of the present application;

FIG. 12 is a flow chart of a fifth method provided by an embodiment of the present application;

FIG. 13 is a flowchart of a sixth method provided by an embodiment of the present application;

FIG. 14 is a flow chart of a seventh method provided by an embodiment of the present application;

FIG. 15 is a flow chart of an eighth method provided by an embodiment of the present application;

FIG. 16 is a schematic view of a first apparatus provided in an embodiment of the present application;

FIG. 17 is a schematic diagram of a second apparatus provided in an embodiment of the present application;

FIG. 18 is a schematic view of a third apparatus provided in an embodiment of the present application;

FIG. 19 is a schematic view of a fourth apparatus provided in an embodiment of the present application;

FIG. 20 is a schematic view of a fifth apparatus provided in an embodiment of the present application;

FIG. 21 is a schematic view of a sixth apparatus provided in an embodiment of the present application;

FIG. 22 is a schematic view of a seventh apparatus provided in an embodiment of the present application;

FIG. 23 is a schematic view of an eighth apparatus provided by an embodiment of the present application;

fig. 24 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application are within the scope of the protection of the present application.

In the embodiment of the present application, in order to enable the expression of information of a commodity object by means of a moving image, while reducing the cost, it is possible to achieve this by means of synthesizing a moving image using a still image. In particular, a relatively simple manner is to select some commodity graphs from the detail pages of the commodity objects, and then to perform carousel on a plurality of commodity graphs in the form of slides, so as to achieve the effect of dynamic playing. However, this method corresponds to only changing the reading method, and does not play a significant role in enriching the expression form of the commodity object information. For this reason, in the embodiment of the present application, another method of generating a dynamic image from a static image is also proposed. Specifically, a specific still image may be not extracted from a detail information page of a commodity object, but a commodity object may be photographed at a plurality of angles (for example, 360 degrees, one at every 10 degrees, etc.) by some intelligent photographing apparatus or the like, and then, from the photograph obtained by photographing, image contents specifically belonging to a commodity object body portion may be extracted, so that a plurality of still image materials with respect to the commodity object body may be obtained. Thereafter, a moving image on the commodity object can be generated based on such a plurality of still image materials corresponding to a plurality of different angle information. In the case of generating a moving image, since image materials at a plurality of angles are obtained in advance with respect to the commodity object body, a three-dimensional moving image having a video capturing effect can be synthesized. For example, in a specific moving image, the commodity object body may move in accordance with a certain movement track, including a rotational movement, or a movement in accordance with a fanning, or the like, to present a visual effect as if it were a video taken of the commodity object using a camera. In this way, information on the commodity object can be provided from various viewpoints, and therefore, expression forms of the commodity object information can be enriched. In addition, since a specific moving image is composed of still images, and only the image content of the commodity object body part is required to be acquired, there is no requirement for shooting sites, scenes, lamp lights, props and the like, and therefore the generation cost of the moving image can be reduced. In addition, in the specific implementation, the additional attribute information of the commodity object may be displayed on the basis of the dynamic image, for example, a plurality of different colors and sizes corresponding to a plurality of different SKUs (stock units) in association, a plurality of different appearance attributes corresponding to different states, and further, some content type additional attribute information may be included, including efficacy, performance, propaganda information, and the like. For the above-mentioned additional attribute information of appearance, a "split mirror expression" may be performed in the moving image; for the additional attribute information of the content, some related description information and the like can be added in the dynamic image, so that the information expressed by the dynamic image is richer. Furthermore, some backgrounds can be added according to the colors, category characteristics and the like of specific commodity objects, so that dynamic images are more vivid, branding or atmosphere is reflected, and the like.

In particular, from the perspective of system architecture, referring to fig. 1, first, a commodity object may be photographed by an intelligent photographing device. And then, the obtained photo sequences can be respectively subjected to processing such as matting, the image content belonging to the commodity object body is extracted from the photo sequences, and the image content can be submitted to a cloud server for storage after being sequenced according to photographing sequence and the like. On the server side, a synthesizing tool for synthesizing a moving image from the above-described still image material may be provided. The image materials stored in the server side can be read through the synthesizing tool, and the dynamic images are synthesized. The synthesized dynamic image can be provided to a delivery server, and the delivery server delivers the dynamic image to a specific front-end page, so that a front-end consumer user can view the dynamic image information of a specific commodity object when browsing the specific front-end page through a client.

Specific embodiments provided in the embodiments of the present application are described in detail below.

Example 1

First, from the perspective of the composition service shown in fig. 1, this embodiment provides a method for generating dynamic images of commodity objects, and referring to fig. 2, the method may specifically include:

S201: obtaining image material information of a commodity object, wherein the image material is a plurality of static image materials obtained by shooting the commodity object from a plurality of angles and extracting images of a body part of the commodity object;

in particular, the merchant is usually the owner of the commodity object, so that the merchant and other users can take photos of the commodity object in multiple angles, and in particular, in order to facilitate control of the quality of the generated dynamic image, certain requirements can be met for the shooting process. For example, a 360 degree photograph of a merchandise object may be required, one photograph every 10 degrees, and so on. In order to achieve the purpose of accurate control, an intelligent shooting device can be adopted for shooting, through the intelligent shooting device, 1 commodity picture can be automatically shot every 10 degrees, 36 photos can be obtained for each commodity object, and the like.

Of course, in another mode, the merchant user may also provide a specific commodity object to a system staff on the server side, and the system staff performs unified photographing on the commodity object. Therefore, the merchant user can be prevented from purchasing the intelligent shooting equipment by himself, and the cost can be further reduced.

After photographs of a plurality of angles are taken, automatic matting processing can be performed according to an image algorithm and the like, and a main part image of the commodity object is extracted from the photographs. Then, the pictures can be named according to a certain rule, so that a static image material sequence is formed. Such a sequence of static images may be uploaded to a cloud server. The server can store the specific static image material sequence after receiving the specific static image material sequence, and then reads the static image material sequence of the specific commodity object from the stored information when the synthesis of the dynamic image is specifically needed. Of course, the generation of the moving image may be performed every time a still image material sequence of one commodity object is received.

When naming specific still image materials, in order to facilitate the subsequent determination of the shooting angle information corresponding to each still image material when synthesizing a dynamic image, the specific corresponding shooting angle information may be embodied in the name of the still image material. For example, specific angle values may be represented in the name, or in the case of capturing at regular intervals by default, the number information of the material may be directly represented in the name, so that capturing angle information corresponding to each still image material may be calculated from the number information, and so on.

In particular, in order to facilitate subsequent operations such as extraction of the commodity object body image, a solid background, for example, white, green, or the like may be used when photographing the specific commodity object.

In addition, if shooting is performed by a merchant user, and generation and uploading of a still image material are performed, when the merchant user uploads specific still image material information, identification information such as an ID of a specific corresponding commodity object in an information system may be specified, so that the specific still image material may be associated with the commodity object already issued in the online system, and the information may be used later when a dynamic image is generated. If shooting is carried out by the system staff and uploading of the static image material is carried out, the system staff can also map the information of the international universal code and the like of the commodity object with the commodity object released in the online system to determine the identification information of the ID and the like of the commodity object in the online system.

S202: and synthesizing the dynamic image of the commodity object according to the plurality of static image materials.

After a plurality of still image materials related to the same commodity object are obtained, the still image materials can be used to synthesize a dynamic image of the commodity object. In the embodiment of the present application, since the still image material is the image content of the local part of the commodity object obtained by photographing from a plurality of angles, it is possible to obtain a moving image that is closer to the effect of the video image thus obtained when synthesizing a specific moving image.

In particular, there are various ways in which dynamic image synthesis can be performed. For example, in one embodiment, a plurality of still images corresponding to the plurality of angles may be directly connected to a moving image of the commodity object. Alternatively, the multi-frame image may be generated by associating background information with a plurality of still images corresponding to the plurality of angles, and then the multi-frame image may be connected to form a moving image according to the corresponding shooting angle sequence information.

In particular, when the background information is associated with the static image material, the specific background information may have various forms, for example, one may be a picture, or may use video as a background, and particularly, the more suitable background information may be associated according to the appearance attribute of the commodity object presented by the static image material, the category of the commodity object, and the like. In the case of taking a picture as a background, a suitable background picture can be associated according to the appearance attribute of the commodity object presented by the static image material. For example, the appearance attribute of a particular merchandise object may include color, shape, texture, etc., and then when matching a particular picture, a background picture may be selected that more matches the color, texture, etc. of the particular merchandise object. In addition, the appearance attributes of the commodity objects presented by the specific multiple static image materials may be different, for example, may have different colors, different textures, and the like, so when background pictures are associated for different static image materials, different background pictures may be associated according to different appearance attribute information. The different appearance attributes of the commodity objects corresponding to the multiple static image materials may be reflected by locally photographing the same commodity object from different angles, or may be different due to photographing results corresponding to multiple different SKUs of the same commodity object included in the specific static image material, so that there is a difference in the appearance attributes.

Since the specifically obtained still image material includes still images obtained by locally photographing the commodity object from a plurality of angles, the body portion of the commodity object can be moved in accordance with the specified movement locus in the moving image produced in the above manner. For example, the body portion of the commodity object may perform a rotational movement along the central axis of the commodity object, and each time it is rotated to an angle, the state of the commodity object body may be presented by using still image material photographed at the corresponding angle. Therefore, the synthesized dynamic image is more similar to the video image obtained by shooting, and the dynamic image is more flexible and vivid compared with dynamic images displayed in a slide show mode and the like, and the information richness in the aspect of commodity object information expression can be met.

That is, in the above manner, a plurality of obtained still image materials can be connected into a dynamic image, thereby realizing multi-angle dynamic display of the commodity object body, so that the user can know the appearance of the commodity object from a plurality of perspectives. In a more preferred embodiment, in order to enrich the information expressed in the dynamic image, more attribute information about the commodity object, referred to herein as additional attribute information, may be displayed by the dynamic image, so that the dynamic image of the commodity object may be synthesized according to the synthesis policy information corresponding to the additional attribute information and the plurality of static image materials. The specific additional attribute information may be information such as a main "selling point" of the commodity object, for example, a commodity object may have multiple colors, may have multiple different sizes, may have a specific design at a specific location, may have some specific efficacy, and the like. Typically, this portion of information may be unique to the current merchandise object, and accordingly, is typically the information that the consumer user is most interested in during browsing, or is more likely to be of interest to the user, more likely to bring about browse-transaction conversions, and so on. Therefore, these additional attribute information can also be represented by the moving image.

For a commodity object, which additional attributes of the commodity object need to be displayed through dynamic images can be determined in various manners. For example, in one manner, the additional attribute information corresponding to the commodity object may be determined according to presentation requirement information submitted by a merchant user or the like. In particular implementations, when a business user is provided with a portal page or application for submitting a particular static image material, an operational option for submitting additional attribute information for a particular desired presentation may also be provided through the portal page or application, and the like. Thus, the merchant user may submit information such as the category of the additional attribute information specifically desired to be presented, for example, whether to express multiple color selectable additional attribute information, whether to express multiple size selectable additional attribute information, or additional attribute information in terms of functionality, utility, etc., and so forth. In this way, the system can obtain the above-described requirement information about the type of the additional attribute information while receiving the material submitted by the user. Of course, for the additional attribute of the appearance types of multiple colors, multiple sizes, etc., the still image materials submitted will generally include different still image materials corresponding to the multiple colors, the multiple sizes, the multiple different states, etc., and this will be described in detail later.

Alternatively, since the commodity object identifier corresponding to the specific commodity object in the online system can be determined, it is also possible to determine which additional attribute information about the commodity object can be displayed by a dynamic image by analyzing the detailed information associated with the commodity object (specifically, the detailed information may be the detailed information issued in the related online information system in advance). For example, in a detailed information page of a commodity object, mainly from the perspective of multiple color selection, the commodity object is introduced, and then the additional attribute information which is most required to be expressed by the commodity object may be the multiple color selection information, and so on.

In addition, additional attribute information about the commodity object, which can be specifically expressed by a dynamic image, may be determined based on intrinsic attribute information of the commodity object itself and/or extrinsic information to which the commodity object is attached. Wherein, the intrinsic attribute information of the commodity object itself includes: color, structure, specification, function or utility of commodity objects, and the like. The extrinsic information to which the commodity object is given includes: sales, ratings, service guarantees, brand endorsement information or promotional information for merchandise objects, and so forth.

Further, additional attribute information about the commodity object, which can be expressed specifically by a dynamic image, may also be determined according to an industry characteristic to which the commodity object belongs. For example, commodity objects of the apparel industry, additional attribute information that is typically expressed includes style, color, fit, upper body effect, and the like. Additional attribute information that is typically expressed by commodity objects of the consumer electronics industry includes functionality, performance, appearance, usage scenarios, and the like. Accordingly, additional attribute information about a specific commodity object that can be expressed by a moving image can be determined by the industry to which the specific commodity object belongs.

In a specific implementation, the additional attribute information corresponding to the industry characteristic may further include information of primary expression and information of secondary expression; in this way, when synthesizing a moving image, the plurality of still image materials may be synthesized into a moving image according to the primary-secondary relationship between different pieces of additional attribute information. For example, in the apparel industry, the information mainly expressed includes patterns, colors, patterns, upper body effects, and the information secondarily expressed includes fabrics, sizes, etc., so that the information mainly required to be expressed, such as patterns, colors, patterns, upper body effects, etc., of the commodity object can be preferentially expressed when synthesizing the moving image, and then the information secondarily expressed, such as fabrics, sizes, etc., of the commodity object can be expressed.

In specific implementation, specific additional attribute information may be divided into two types, one type is multiple different appearance attribute information associated with the same commodity object, and the other type may be content type attribute information of the commodity object, where the content type attribute information includes: the function, utility, material, sales, evaluation, service guarantee, brand endorsement information or promotional information, etc. of the commodity object. Different synthesizing strategies can be adopted for different types of additional attribute information to realize the synthesis of the dynamic image.

Specifically, for additional attribute information such as multiple different appearance attribute information associated with the same commodity object, the image material information corresponding to the multiple different appearance attribute information of the commodity object can be obtained when the static image material is obtained. Then, a specific composition policy may be that, in the dynamic image, a split-mirror expression is performed on the plurality of different appearance attribute information, where the split-mirror expression includes: dividing the dynamic image into a plurality of lens segments, and generating dynamic images of the corresponding lens segments in the lens segments through the image materials corresponding to one or more kinds of appearance attribute information.

In the process of performing the split-lens expression, on the one hand, the motion track of the specific commodity object body may be determined, for example, as shown in fig. 3, rotation, fanning, circular expansion, array expansion, and the like may be included. On the other hand, image materials corresponding to different appearance attributes can be switched in the process of the movement of the commodity object body, so that the sub-mirror expression of various different appearance attribute information is realized.

Wherein, the plurality of different appearance attribute information associated with the same commodity object can be in various situations. For example, in one case, the appearance attribute information may be different for a plurality of different stock level units SKUs associated with the same commodity object. Specifically, the different appearance attribute information corresponding to the plurality of different SKUs may include different colors, different sizes, and the like.

For example, a backpack has a plurality of colors, and the additional attribute information mainly expressed by dynamic images can be a diversity feature in terms of colors. The method can be used for photographing a plurality of commodity object objects with different colors for 360 degrees in advance, and extracting partial images of the commodity object body respectively to obtain a plurality of static image materials corresponding to the colors respectively. Then, specifically, when synthesizing the moving image, the static image material of the target angle may be selected from the image materials corresponding to the plurality of color values, a plurality of lens segments may be generated, and the plurality of lens segments may be connected to form the moving image. For example, a certain commodity object uses a motion track rotating along a longitudinal axis for 6 colors in the next different SKUs, a circle can be divided into 6 parts, namely, 6 sub-lenses, each sub-lens occupies 60 degrees, and thus, in the process of rotating the commodity object, one "lens" can be replaced every 60 degrees, namely, one color is replaced. In this way, in the process of commodity object movement, the information of the commodity object can be expressed from two aspects of 'full angle appearance' and 'multiple colors selectable', so that the requirement on the richness of the expressed information can be met. From the perspective of the user, the appearance information about the commodity object "full angle" can be obtained by the change of the rotation angle while various optional color situations can be obtained.

For another example, a commodity object is a thermos flask, and the information required to be expressed by the commodity object may also want to express additional attribute information of various size options, such as two sizes of 1000ML and 1500ML, besides the appearance characteristics of full angles and various color options. In this case, a plurality of different size values corresponding to a plurality of different SKUs associated with the same commodity object may become additional attribute information to be expressed. In specific implementation, the image material information corresponding to the multiple different size values can be obtained, then, the static image material of the target angle is selected according to the static image material information corresponding to the multiple size values respectively, multiple lens segments are generated, and the multiple lens segments are connected to form the dynamic image.

Since the static image materials can be adjusted through the proportional relationship between different sizes, the image material information corresponding to the commodity object under one size value can be obtained first when the static image materials corresponding to a plurality of different sizes are obtained, that is, the commodity object with one size is photographed and the image is extracted. For the image material information of other sizes, the information of the plurality of size values of the commodity object may be obtained first, and then the corresponding image material information of the other size values may be generated according to the proportional relation information between the plurality of size values and the corresponding image material information of one of the size values. For example, only a thermo jug of 1000ML is photographed to acquire still image materials at a plurality of angles, whereas the case of 1500ML can be obtained by enlarging the image material of 1000ML by 1.5 times, and so on. Of course, as described above, it may be necessary to express the characteristics of different colors while expressing the information of different sizes, at this time, still image materials corresponding to a plurality of colors may be obtained, respectively, and then the moving image may be generated from the still image materials of a plurality of colors and a plurality of sizes. For example, as shown in fig. 4, a thermos has two colors, black and white, and two sizes, 1000ML and 1500 ML. When a dynamic image is generated, the motion trail of the specific commodity object body can also rotate along the vertical axis, and as can be seen from the change from the lens (A) to the lens (B) in fig. 4, the commodity object image can be switched from a small size to a large size in the rotation process, so that the appearances of different sizes and various angles can be expressed in the dynamic image respectively; in addition, as can be seen from the change from the lens (B) to the lens (C) in fig. 4, the switching of different colors can also be performed during the rotation, so that the dynamic image can be expressed from different angles for different colors respectively. In addition, for the characteristic of different sizes, contrast maps of different sizes may also be provided in the same image frame. As shown in the lenses (D), E, and F) in fig. 4, the color can be changed while rotating in the process of providing the contrast chart, and in summary, the multi-angle information of the same commodity object under different colors and different sizes can be expressed by multiple expression methods.

In addition, the multiple different appearance attribute information associated with the same commodity object may be different appearance attribute information reflected by the same commodity object body in multiple different states. For example, the so-called different states may include a difference between the off and on states, or a difference between the macroscopic view state as a whole and the microscopic view state in detail, or the like. That is, in one case, the different appearance attribute information possessed by the plurality of different states may include: different appearance attribute information of the commodity object in the closed and open states. For example, a commodity object is a suitcase, and for such commodity object, information generally concerned by a user may be concerned with structural information inside the commodity object in addition to external features of the commodity object. Therefore, when specific still image materials are obtained, the still image material information corresponding to the commodity object in the closed state and the open state can be obtained so as to show the external appearance attribute and the internal appearance attribute of the commodity object. In this way, it is possible to generate a plurality of lens segments from the still image material of the target angle selected from the corresponding image materials in the closed and open states, respectively, and connect the plurality of lens segments as the moving image. For example, as shown in fig. 5, in the process of displaying a certain suitcase, the motion track of a specific commodity object may also rotate along the vertical axis, so as to express the full-angle appearance information of the commodity object; and through the expression of the split mirrors, different appearance attribute characteristics corresponding to the commodity objects in the closed state and the open state can be respectively expressed. For example, as shown in lenses (a), (B) and (C) in fig. 5, three frames of images of the commodity object during the rotation process are displayed on the outside, and it can be seen that during the rotation process, appearance attribute information of the suitcase in the closed state can be displayed from multiple angles; after the image is rotated for one circle, the next lens can be switched to start the rotation of the corresponding image in the opened state of the suitcase, and as shown in (D), (E) and (F) in fig. 5, the appearance attribute information in the opened state can be displayed from multiple angles in the rotation process. Therefore, different appearance attribute information of the commodity object in the closed state and the opened state is displayed in multiple angles through the dynamic image, so that a user obtains more detailed information.

In addition, the different appearance attribute information included in the plurality of different states may include: the commodity object has different appearance attribute information in the whole and partial detail states. For example, a commodity object is a pair of shoes, and the overall appearance of the shoes and the head detail appearance attribute information of the shoes need to be expressed through dynamic images. At this time, image materials corresponding to the whole commodity object and the local detail respectively can be obtained; that is, when capturing a commodity object, a plurality of still image materials can be obtained by capturing the whole commodity object and a partial part of the required expression, and extracting the image body image. In this way, particularly when the split-lens expression is performed, a plurality of lens segments can be generated by selecting static image materials with target angles from the image materials corresponding to the whole and partial details, and the plurality of lens segments can be connected into the dynamic image. For example, as shown in fig. 6, assuming that a certain commodity object is a shoe, when a moving image is specifically generated, the commodity object body may also use a motion trajectory that rotates along the vertical axis. In the lenses (A) and (B), the whole appearance of the shoe can be expressed in a full angle by rotating. And after switching to lens (C), the head detail appearance of the shoe can be expressed.

In addition, in addition to the above-described additional attribute information related to a plurality of different appearance attributes regarding a plurality of colors, a plurality of sizes, an external to internal structure, an entire to partial detail, and the like, additional attribute information required for a specific commodity object to be expressed by a moving image may include: the content-type attribute information of the commodity object specifically includes: the function, utility, sales volume, rating, service guarantee, brand endorsement information or promotional information, etc. of the merchandise object. That is, for some commodity objects, specific functions, utilities, etc. may be more useful information for consumer users, for example, commodity objects of electronic product class, etc., so for such commodity objects, specific content-type additional attribute information may be synthesized into a moving image for display.

For such content-type characteristic information, description information for describing the attribute information may also be obtained at the time of synthesizing a moving image, and then, a moving image of the commodity object may be synthesized based on the description information and the plurality of still image materials. That is, specific description information may be added to the moving image. For example, a certain commodity object is a latex pillow, and information that is most intended to be expressed to a user about the commodity object may include information such as a material of the latex pillow in addition to a plurality of optional colors. For this reason, in addition to the static image material of the latex pillow in a plurality of colors, descriptive information about the material of the latex pillow and the like can be obtained. In this way, in the generation of the dynamic image, the motion trail of the specific commodity object body image may also rotate along the vertical axis, and in the process of rotation, as shown in (a) and (B) in fig. 7, on the one hand, the color may be changed, and on the other hand, as shown in (C) in fig. 7, description information about specific materials may also be presented.

In particular, there may be various ways to obtain the description information of the commodity object in some aspect, for example, in one way, the description information may be obtained from requirement information submitted by a user such as a merchant. That is, when a merchant user or the like requests, specific description information can be submitted at the same time, so that the description information submitted by the user can be directly utilized and added into the dynamic image. Alternatively, the description information for describing the content-type property information may be obtained by analyzing the detailed information associated with the commodity object (for example, the detailed information may be distributed to an associated online information system).

The description information may include plain text description information, or may also include description information of a combination of an image and text. For example, some propaganda description information can be described in a graphic combination mode. As shown in fig. 8, assuming that the information to be expressed by a certain perfume is advertised by a certain star expression, the specific descriptive information may include a text part "x star loving the same type", and a figure of the star may be added.

In addition, specifically, when the description information is added to the dynamic image, a specific synthesis strategy may be to determine, according to the shape, the texture direction, and the like of the commodity object, display structure information of the image of the commodity object and the description information, and then add the description information to the dynamic image according to the display structure information. The specific display structure may include an up-down structure, a left-right structure, and the like. For example, in the example shown in fig. 7, the latex pillow is flat and the texture is also transverse, so that in order to make the synthesized image more coordinated, the image and the description information may be displayed in a top-bottom structure, for example, the description information is on top and the image of the commodity object is on bottom. In the example shown in fig. 8, the perfume bottle is in a vertical bar shape, so that the perfume bottle can be displayed in a left-right structure, the image of the commodity object is on the left, and the description information is on the right.

In particular, in addition to determining the display structure of the commodity object image and the description information, the appearance mode in the display process can be further defined. For example, side-by-side structures, primary and secondary structures, tandem structures, and the like may be included.

In addition, as described above, in a specific implementation, in addition to the description information, the background information may be added to the moving image. Specifically, in the static image material obtained in the embodiment of the present application, only the image of the main body part of the commodity object is included, and other information such as background and prop is not included, so in order to make the displayed dynamic image richer, the adjustability, atmosphere and the like of the commodity object or the associated brand are more highlighted, and background information can be added to the dynamic image. Specifically, it may be added according to the color or dominant tone of the still image material itself of the commodity object, for example, if the color of the commodity object is yellow, a yellow background may be added; alternatively, the addition may be performed according to the category, brand, etc. to which the specific commodity object belongs, for example, a more gorgeous background picture may be added to the commodity object of perfume type, or even a video-type dynamic image may be employed as a background, for example, in the background image, there are some elements that fly down from above, etc. For another example, for a commodity object of a certain brand, in order to better reflect the brand endorsement effect, a sign of the corresponding brand may also be added in the background, and so on.

Under the condition that the sub-mirrors express various different appearance attribute information of the commodity object, different background pictures can be matched for different sub-lenses. For example, in expressing the characteristic of a plurality of colors, background colors of corresponding colors may be employed for shots showing commodity objects of different colors, respectively, and so on.

The manner of specifically synthesizing a moving image in the embodiment of the present application has been described above. In particular, in order to improve efficiency, a plurality of composite templates may be generated in advance, and each composite template may correspond to additional attribute information to be expressed. In this way, when moving image composition is performed, the corresponding composition template may be first determined according to the type of the additional attribute information, and then the plurality of still image materials may be composed into a moving image using composition policy information defined in the composition template.

Specifically, the motion trail information of the commodity object body may be defined in the synthesis template, and at this time, the dynamic image may be synthesized according to the motion trail of the commodity object body defined by the synthesis template. Wherein, the motion trail may include: rotated along the central axis of the commodity object body, circularly unfolded, fanned or array unfolded, etc.

In addition, to facilitate adding background information, a background layer may also be defined in the composite template. In order to facilitate the addition of the description information, the synthesis template may be further defined with a description information layer, and static images of the commodity objects and display structure information of the description information, so as to facilitate the addition of specific description information according to the characteristics of the shapes, textures and the like of static image materials of specific commodity objects.

In addition, since the number of composite templates may be relatively large, the composite templates may be divided into a plurality of groups according to the types of characteristics corresponding to the differences. Specific additional attribute types may include appearance type and content type, among others. Thus, when a composite template is specifically selected, the composite template to be used can be determined from the corresponding groups according to the type of the additional attribute to be expressed by the commodity object.

Wherein, the same group can also comprise synthetic templates corresponding to a plurality of different themes; at this time, the composite template to be used may be determined from the corresponding group according to the subject information corresponding to the additional attribute to be expressed by the commodity object. The theme corresponding to the appearance type can comprise: SKU polychromic, internal structure, multiscale, global to local detail, etc. The content-based theme may include: service guarantee, material raw materials, propaganda information, taste, production place, function, utility and the like. Each different theme can be corresponding to a respective composite template, and the composite efficiency of the dynamic image can be improved by using the templates.

In a specific implementation, a plurality of additional attribute information of the commodity object may be expressed in the same moving image. For example, as in the above examples, the commodity object such as a thermos can be expressed in the same moving image in two dimensions of a plurality of colors and a plurality of sizes. Thus, the richness of the same dynamic image in expressing commodity object information can be embodied, so that a user can obtain richer information from the same dynamic image.

In addition, when generating the moving image, a plurality of moving images may be synthesized for the same commodity object, and each moving image may be used to express different additional attribute information of the commodity object or a combination thereof. For example, the same perfume may be expressed from different additional attribute information such as service guarantee, star statement, smell, and the like, and different dynamic images may be generated. In this way, a "thousand people and thousand sides" can be achieved when a launch is made in a particular front page. For example, when a moving image of a certain commodity object is put into a certain commodity object list page, the moving image which is more in line with the attention point of the user of a specific visitor can be provided for the user according to information such as personalized preference of the user of the specific visitor. For example, if a user pays more attention to the smell characteristics of a commodity object such as perfume, the user may be presented with a dynamic image expressed mainly in the smell dimension in the front page. And if another user compares the service guarantee condition, a dynamic image mainly expressed from the service guarantee dimension can be displayed for the user in the front-end page, and the like. In addition, when the "head map" as the commodity object is required to be displayed, the more abundant information can be transmitted to the consumer user through the head map by connecting the dynamic images expressed from the plurality of different dimensions into one dynamic image.

After the generation of the dynamic image is completed, the dynamic image information may be provided to a specific client of the merchant user, and the merchant user performs the delivery of the front-end page through a specific delivery server. Alternatively, an interface for interfacing with the delivery server may be provided directly at the server side, through which delivery to the front-end page is achieved, and so on.

The specific front-end page may include a detail page of the commodity object, and may further include some commodity object list pages (including a recommendation information list such as "guess you like" in the front page of the client, or a bearing page of some event venue, or a list page, or a search list page, etc.). In the detail page, the "head map" information is generally provided, so that the dynamic image generated in the embodiment of the application can be displayed in the detail information page as the "head map" of the commodity object. In the list page, a plurality of resource bits are generally provided, and each resource bit is used for displaying link information of a commodity object, in the prior art, static commodity images and titles of the commodity object are generally displayed in the resource bits, and in the embodiment of the present application, the generated dynamic images can be used for replacing the static commodity images. That is, through the embodiment of the application, when a specific commodity object list page is displayed, the static commodity image displayed in the specific resource position is not displayed any more, but the dynamic image can be played in the resource position, and by means of the dynamic image, a user can know richer information of the commodity object before clicking to view the detail page of the specific commodity object, so that browsing efficiency of the commodity object can be improved.

In short, according to the embodiment of the present application, a plurality of still image materials related to a commodity object may be obtained by capturing images of the commodity object from a plurality of angles and extracting images of the body portion of the commodity object, and further, dynamic images related to the commodity object may be generated using these materials. Because these image materials are the images shot for the multi-angle of commodity object body, consequently, can make the dynamic image that generates more approximate three-dimensional bandwagon effect in the video image of actual shooting, thereby can make the user obtain richer information, and because need not prepare special shooting scene, light, property etc. in advance, consequently, can reduce cost.

In the moving image specifically generated, the specific commodity object body may be moved according to a certain movement track, for example, rotated along a central axis in a certain direction, or fanned out, circularly fanned out, arrayed-out, or the like. In addition, background materials, description information and the like can be added into the dynamic image, so that the display form is more flexible and vivid.

In addition, in the preferred embodiment, in the process of generating the dynamic image, more additional attribute information about the commodity object, including some core selling points, or user interest points, etc. can also be displayed through the dynamic image. Therefore, the user can obtain the appearance information of the commodity object at multiple angles and obtain more additional attribute information, and the richness of the information expressed by the dynamic image is further improved.

In addition, the additional attribute information of various different appearance attribute information types can be expressed in a split-mirror mode in the same dynamic image, so that the condition that the information displayed in the same frame of picture is too complicated can be avoided, and the expressed information is easier to be received by a user.

Example two

In the first embodiment, the moving image is synthesized on the basis of acquiring a plurality of still image materials photographed at a plurality of angles with respect to the commodity object, so as to realize multi-angle display of the appearance of the commodity object. On the basis, some additional attribute information of the commodity object can be displayed through the dynamic image. For example, the additional attribute information may include a variety of optional color information, size information, etc., provided by a variety of different SKUs. In the eighth embodiment, for the case that a plurality of different SKUs are associated with a same commodity object and different appearance attribute information exists between the different SKUs, the specifically obtained still image information may be obtained by respectively shooting the commodity object body corresponding to the SKUs, extracting part of the image of the commodity object body, and further synthesizing the still image into the dynamic image of the commodity object based on the still image materials corresponding to the SKUs. The dynamic image synthesized in this way is focused not on multi-angle display of the commodity object body, but on display of different appearance attribute information of various SKUs. By the method, the comparison effect between different appearance attribute information corresponding to different SKUs associated with the same commodity object can be more intuitively reflected. Specifically, the eighth embodiment provides a commodity object diagram generating method, referring to fig. 9, the method specifically may include:

S901: obtaining image material information respectively corresponding to a plurality of SKUs (stock keeping units) associated with the same commodity object, wherein the image material is a static image material obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the SKUs;

in the second embodiment of the present application, because different appearance attribute information between different SKUs is mainly displayed through a dynamic image, the specifically obtained static image material may be obtained by respectively shooting the commodity object bodies of various SKUs and extracting the image of the body portion of the commodity object. Specifically, in order to ensure the display effect in the synthesized dynamic image, the same angle and state can be selected to shoot when shooting the commodity object bodies of different SKUs. For example, for a certain backpack, there are 8 SKUs, each corresponding to a different color, and at the time of photographing, the front face of the commodity object body corresponding to the 8 SKUs may be photographed. Or, a commodity object is lipstick, which has 20 SKUs and corresponds to different colors. In shooting, not only the same shooting angle can be selected, but also shooting can be performed in a state that the outer package of the lipstick is opened and the paste is exposed, so that color differences among different SKUs can be displayed more intuitively through the static image material, and the like.

S902: and synthesizing the dynamic image of the commodity object according to the static image material information corresponding to the different SKUs.

In a specific implementation manner, in the dynamic image, the commodity object body parts of different SKUs can perform expansion motion according to a specified track. For example, the expanding motion may specifically include: circular deployment, fan deployment or array deployment, etc.

Of course, in the specific implementation, in the implementation mode of displaying the different appearance attribute information among different SKUs, the multi-angle display of the commodity object bodies of different SKUs can be also realized. In this case, the specifically obtained still image information may include: and respectively shooting commodity objects corresponding to the multiple SKUs at multiple angles, and extracting images of the body parts of the commodity objects to obtain multiple static image materials. That is, the static image material corresponding to the same SKU is obtained by performing multi-angle shooting on the same SKU and performing image extraction on the commodity object body portion respectively. In this way, when synthesizing a specific moving image, multiple frame images can be generated by associating background information for multiple static images corresponding to the SKUs respectively, and then the multiple frame images are connected into a moving image according to corresponding shooting angle sequence information, and at this time, in the moving image, the commodity object body part can rotate along a central axis.

In the case of generating a moving image in the above manner, since a plurality of static materials corresponding to a plurality of SKUs are included, in order to ensure a display effect and avoid the occurrence of too confusion, the moving image may be divided into a plurality of lens segments, and in the lens segments, the moving image is generated by using the image materials corresponding to one or more SKUs.

In addition, in the process of generating a moving image from static image materials corresponding to a plurality of different SKUs, background information may be associated with a specific image frame, and the background information may be a picture or a moving image such as a video. In the case of taking the picture as the background, different background picture information can be associated with the static image materials corresponding to different SKUs according to different appearance attributes of commodity objects associated with the different SKUs. For example, the color of the background picture changes with the color of the merchandise object between different SKUs, and so on. Through the background information, commodity object information can be better displayed, and branding or atmosphere can be highlighted.

In addition, in the second embodiment, the additional attribute information of the commodity object may be determined as well, and then the dynamic image of the commodity object may be synthesized according to the synthesis policy information corresponding to the additional attribute information and the static image material corresponding to the different SKUs. That is, the specific moving image may also show additional attribute information of the specific commodity object. This specific additional information may be specified by the merchant user, as in embodiment one, or may be extracted by the system from a detailed information page of the merchant object. The specific additional attribute information may include attribute information of an appearance class, or may include additional attribute information of content. For example, specific functions, utilities, materials, sales, ratings, service guarantees, brand endorsement information or promotional information, etc. of the merchandise object may be included.

In a specific implementation, description information for describing the content type attribute information may also be obtained, and a specific corresponding synthesis policy may include: determining display structure information between the static image material and the description information according to the shape or texture direction information of the commodity object; the display structure comprises an upper structure and a lower structure or a left-right structure. And then adding the description information into the dynamic image according to the display structure information. Wherein, as described in embodiment one, the description information includes: plain text descriptive information, or descriptive information of a combination of images and text. Thus, through the specifically synthesized dynamic image, the user can view not only the appearance attribute information synthesized through the static image information, but also more detailed description information of the commodity object.

In summary, according to the second embodiment of the present application, when a plurality of SKUs are associated with the same commodity object and the plurality of SKUs have different appearance attribute information, the plurality of SKUs may be captured in advance, and the body image of the commodity object may be extracted to obtain a plurality of pieces of still image material information, and further, may be synthesized into a dynamic image based on the still image material. Therefore, the display of different appearance attribute information corresponding to various SKUs of the commodity object through the dynamic image can be realized at lower cost.

Example III

The third embodiment corresponds to the second embodiment, and after a specific moving image is generated, the moving image can be put into a specific target page. Specifically, the ninth embodiment provides a method for providing information of a commodity object, referring to fig. 10, the method may specifically include:

s1001: obtaining and storing dynamic image information of a commodity object, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs;

s1002: and putting the dynamic image information into a target information page.

Specifically, when the dynamic image information is put into a target information page, the dynamic image can be put into a detail information page associated with the commodity object. At this time, the dynamic image corresponding to the same commodity object may include a plurality of copies for respectively expressing different additional attribute information or combinations thereof of the commodity object; in this case, particularly when a moving image is put into a detail page, the moving images may be connected to form a moving image, and put into a detail information page associated with the commodity object, and may be displayed as a "head image" of the commodity object, or the like.

Alternatively, the moving image information may be put into a commodity object list page, so that when the information of the commodity object is displayed in a resource bit of the list page, the moving image information is displayed in the resource bit. Specifically, if the dynamic images corresponding to the same commodity object include multiple dynamic images, different additional attribute information or combinations thereof of the commodity object are expressed respectively, when the list page is displayed, one dynamic image, of which the options meet the personalized preference information of the visitor user, in the multiple dynamic images can be displayed in the resource bit.

The commodity object list page may be various, for example, may specifically include: a commodity object recommendation information list page, an activity meeting place page, a shopping guide portal page, a commodity object list information page with sales volume meeting preset conditions, a new commodity object list page, or a search result page, and the like.

In addition, in specific implementation, still images corresponding to the multiple SKUs may be put into the target information page, so, when the dynamic image is displayed in a resource bit of the target information page, thumbnails corresponding to the multiple SKUs may be provided, and after an interaction operation about one thumbnail is received, the dynamic image displayed in the resource bit is replaced with the still image information of the SKU corresponding to the thumbnail.

That is, since the dynamic image displays the image information corresponding to a plurality of SKUs, the information is continuously changed in the dynamic image, for example, may be gradually expanded, or the shot segments may be displayed, in short, only a part of the frames are used to display the image information corresponding to a certain SKU. In practical applications, the user may have a need to pay particular attention to an image of a certain SKU after viewing the image information of a plurality of SKUs as a whole by moving images. In this case, when the dynamic image is put into the specific page, the static image material corresponding to the specific SKU may also be put into the target page. In a default state, corresponding dynamic images are displayed in specific resource bits in the page, but thumbnail images of static image materials corresponding to a plurality of SKUs can be provided in a lower area of the resource bits. Through such thumbnail images, interaction with the user can be realized, for example, if a certain user clicks on a certain thumbnail image, the dynamic image in the corresponding resource bit can be replaced by the static image material of the SKU corresponding to the thumbnail image, so that the image of the SKU can be presented in a large image form, and the user can concentrate on obtaining the image information about the SKU.

Example IV

The fourth embodiment also corresponds to the second embodiment, and from the perspective of a consumer user client, a method for providing information about a commodity object is provided, and referring to fig. 11, the method specifically may include:

s1101: receiving an access request for a detail page of an object of the commodity;

s1102: and providing a dynamic image of the commodity object in a target resource position of the commodity object detail page, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs related to the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

In specific implementation, thumbnail images of the static images corresponding to the different SKUs can be provided in the target resource bit; thus, after receiving the interaction operation about one of the thumbnails, the moving image displayed in the resource bit can be replaced by the still image information of the SKU corresponding to the thumbnail.

Wherein, the dynamic image also comprises the additional attribute information of the commodity object.

The additional attribute information includes: content-type attribute information of a commodity object, the content-type attribute information including: the function, utility, material, sales, rating, service guarantee, brand endorsement information, or promotional information of the merchandise object.

Example five

The fifth embodiment corresponds to the second embodiment, and still from the perspective of the consumer user client, there is provided a method for providing information about a commodity object, referring to fig. 12, the method may specifically include:

s1201: receiving an access request aiming at a target page, wherein the target page comprises a commodity object list, and the list comprises a plurality of resource bits;

s1202: displaying the target page, and providing dynamic image information of a commodity object in the resource position, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

In particular, thumbnail images of the static images corresponding to the plurality of different SKUs can be provided in the resource bit; after receiving the interactive operation about one of the thumbnails, the moving image displayed in the resource bit may be replaced with the still image information of the SKU corresponding to the thumbnail.

Example six

In the second to fifth embodiments, the dynamic image of the commodity object is synthesized based on the static image materials corresponding to the different SKUs of the same commodity object. The specific dynamic image may have a plurality of specific formats, for example, a dynamic image of a format such as GIF. Alternatively, as described in embodiment one, in specifically generating a moving image, a multi-frame image may be first generated from a still image material, and then connected into a moving image in accordance with corresponding shooting angle sequence information, and "in a specific moving image, a commodity object body may move in accordance with a certain movement locus, including a rotational movement, or a movement in accordance with a fan-out, or the like, exhibiting a visual effect as if a video of a commodity object was shot using a camera. It can thus be determined without objection that, in the case of a specific implementation, a specific dynamic image can also be an image in video format. Under the condition that a plurality of static image materials are directly synthesized into video images, the dynamic images of the commodity objects can be displayed specifically, and play control operations such as pause/play and drag progress bars can be performed, so that a user can more conveniently view the dynamic images of the commodity objects according to own requirements.

Specifically, in the sixth embodiment, with respect to the above case of synthesizing a still image material into a video image, from the perspective of a server, a commodity object diagram generating method is provided, and referring to fig. 13, the method specifically may include:

s1301: obtaining image material information respectively corresponding to a plurality of SKUs associated with the same commodity object, wherein the image material is a static image material obtained by respectively shooting the SKUs and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the SKUs;

s1302: and synthesizing video images related to the commodity objects according to the static image material information corresponding to the different SKUs.

In addition, in the sixth embodiment, when the video image is synthesized, the additional attribute information of the commodity object may be determined as well; then, the video image on the commodity object may be synthesized based on the synthesis policy information corresponding to the additional attribute information and the still image material information corresponding to the different SKUs.

Specifically, the additional attribute information includes: content-type attribute information of a commodity object, the content-type attribute information including: the function, utility, material, sales, rating, service guarantee, brand endorsement information, or promotional information of the merchandise object.

In a specific implementation, description information for describing the content type attribute information may also be obtained, and a specific corresponding synthesis policy may include: determining display structure information between the static image material and the description information according to the shape or texture direction information of the commodity object; the display structure comprises an upper structure and a lower structure or a left-right structure. And then adding the description information into the video image according to the display structure information. Wherein, as described in embodiment one, the description information includes: plain text descriptive information, or descriptive information of a combination of images and text. In this way, through the specifically synthesized video image, the user can not only see the appearance attribute information synthesized through the static image information through the video image, but also see more detailed description information of the commodity object.

Example seven

The seventh embodiment corresponds to the sixth embodiment, and from the perspective of the consumer user client, a method for providing information about a commodity object is provided, and referring to fig. 14, the method may specifically include:

s1401: receiving an access request for a detail page of an object of the commodity;

S1402: and providing video images related to the commodity object in target resource positions of the commodity object detail page, wherein the video images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs related to the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

Example eight

This embodiment eight also corresponds to embodiment six, and for another scenario, from the perspective of the consumer user client, a method of providing merchandise object information is provided, see fig. 15, which may specifically include:

s1501: receiving an access request aiming at a target page, wherein the target page comprises a commodity object list, and the list comprises a plurality of resource bits;

s1502: and displaying the target page, and providing video image information about the commodity object in the resource bit, wherein the video image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

In the sixth to eighth embodiments, the details of the first to fifth embodiments may be referred to, and the details thereof will not be repeated here.

Corresponding to the first embodiment, the embodiment of the present application further provides an apparatus for generating a dynamic image of a commodity object, referring to fig. 16, the apparatus may specifically include:

a first still image material obtaining unit 1601 for obtaining image material information of a commodity object, the image material being a plurality of still image materials obtained by photographing the commodity object from a plurality of angles and image-extracting a body portion of the commodity object;

a first moving image synthesizing unit 1602 for synthesizing moving images of the commodity object based on the plurality of still image materials.

In a specific implementation, the first moving image synthesizing unit may specifically include:

a background association subunit, configured to generate a multi-frame image by associating background information with a plurality of static images corresponding to the plurality of angles respectively;

and the image frame connection subunit is used for connecting the multi-frame images into dynamic images according to the corresponding shooting angle sequence information, and in the dynamic images, the body part of the commodity object moves according to the appointed movement track.

Wherein the background information includes picture information.

In specific implementation, the plurality of static images may correspond to different appearance attributes of the commodity object;

at this time, the context association subunit may specifically be configured to:

and according to the different appearance attribute information, different background picture information is respectively associated with the static images.

In addition, the background information includes video information.

Wherein, the motion trail includes: rotated along the central axis of the commodity object, circularly unfolded, fanned or array unfolded.

In particular, the apparatus may further include:

an additional attribute information determining unit configured to determine additional attribute information of the commodity object;

the dynamic image synthesizing unit may specifically be configured to:

and synthesizing the dynamic image of the commodity object according to the synthesis strategy information corresponding to the additional attribute information and the static image materials.

Wherein the additional attribute information includes: multiple different appearance attribute information associated with the same commodity object;

at this time, the still image material obtaining unit may specifically be configured to:

obtaining the image material information corresponding to various different appearance attribute information of the commodity object;

The corresponding synthesis strategy comprises:

performing a split-mirror expression on the plurality of different appearance attribute information in the dynamic image, wherein the split-mirror expression comprises: dividing the dynamic image into a plurality of lens segments, and generating the dynamic image of the corresponding lens segment in each lens segment through the image material corresponding to one or more kinds of appearance attribute information.

Specifically, the plurality of different appearance attribute information associated with the same commodity object includes: different appearance attribute information corresponding to a plurality of different stock level units SKUs associated with the same commodity object.

More specifically, the different appearance attribute information corresponding to the plurality of different SKUs includes: a plurality of different color values corresponding to a plurality of different SKUs associated with the same commodity object;

obtaining image material information corresponding to the color values respectively;

the dynamic image synthesizing unit is specifically configured to:

and respectively selecting static image materials of target angles from the image materials corresponding to the multiple color values, generating multiple lens fragments, and connecting the multiple lens fragments into the dynamic image.

Alternatively, the different appearance attribute information corresponding to the plurality of different SKUs includes: a plurality of different size values corresponding to a plurality of different SKUs associated with the same commodity object;

obtaining image material information corresponding to the plurality of different size values;

the dynamic image synthesizing unit is specifically configured to:

and selecting a static image material of a target angle according to the static image material information respectively corresponding to the multiple size values, generating multiple lens segments, and connecting the multiple lens segments into the dynamic image.

Wherein the still image material obtaining unit may specifically be configured to:

obtaining the image material information corresponding to the commodity object under one size value;

and obtaining information of the plurality of size values of the commodity object, and generating corresponding image material information under other size values according to the proportional relation information among the plurality of size values and the corresponding image material information under one size value.

In addition, the plurality of different appearance attribute information associated with the same commodity object may further include: different appearance attribute information of the same commodity object in a plurality of different states.

Specifically, the different appearance attribute information included in the plurality of different states includes: different appearance attribute information of the commodity object in a closed state and an open state;

obtaining image material information corresponding to the commodity objects in a closed state and an open state respectively;

the dynamic image synthesizing unit is specifically configured to:

and respectively selecting static image materials with target angles from the corresponding image materials in the closed state and the open state to generate a plurality of lens segments, and connecting the plurality of lens segments into the dynamic image.

Alternatively, the different appearance attribute information included in the plurality of different states includes: different appearance attribute information of the commodity object in the whole and partial detail states;

obtaining image materials corresponding to the commodity objects respectively in the whole and local detail states;

the dynamic image synthesizing unit is specifically configured to:

and respectively selecting static image materials with target angles from the image materials corresponding to the whole and partial details to generate a plurality of lens fragments, and connecting the plurality of lens fragments into the dynamic image.

In addition, in addition to the above-described appearance-type additional attribute information, the additional attribute information may include: content-type attribute information of a commodity object, the content-type attribute information including: the function, utility, material, sales, rating, service guarantee, brand endorsement information, or promotional information of the merchandise object.

In particular, the apparatus may further include:

a description information obtaining unit configured to obtain description information for describing the content-type attribute information;

the dynamic image synthesizing unit may specifically be configured to:

determining display structure information between the static image material and the description information according to the shape or texture direction information of the commodity object; the display structure comprises an upper structure and a lower structure or a left-right structure;

and adding the description information into the dynamic image according to the display structure information.

Wherein, the description information includes: plain text descriptive information, or descriptive information of a combination of images and text.

In addition, in order to facilitate the synthesis of the dynamic image and improve the synthesis efficiency, the apparatus may further include:

a template obtaining unit configured to obtain a plurality of synthetic templates, the synthetic templates corresponding to the characteristic additional attribute information;

The dynamic image synthesizing unit may specifically be configured to:

determining a corresponding synthetic template according to the type of the additional attribute information required to be expressed;

and synthesizing the static image materials into a dynamic image by utilizing the synthesis strategy information defined in the synthesis template.

In particular, in the same moving image, the additional attribute information of multiple types of the commodity object can be expressed.

In addition, a plurality of moving images may be synthesized for the same commodity object, and each moving image may be used to express different additional attribute information of the commodity object or a combination thereof.

Corresponding to the embodiment, the embodiment of the application further provides a commodity object diagram generating apparatus, referring to fig. 17, the apparatus may specifically include:

a second still image material obtaining unit 1701, configured to obtain image material information corresponding to each of a plurality of SKUs associated with the same commodity object, where the image material is a still image material obtained by capturing each of the plurality of SKUs and extracting an image of a body portion of the commodity object, and is configured to express a plurality of different appearance attribute information of the different SKUs;

And a second moving image synthesizing unit 1702 configured to synthesize a moving image of the commodity object according to the still image material information corresponding to the different SKUs.

In one mode, in the dynamic image, the commodity object body parts of different SKUs perform expansion motion according to a specified track.

Wherein the expanding motion may comprise: circular deployment, fan deployment or array deployment.

Or in another mode, the static image materials corresponding to the same SKU can be multiple, and the static image materials can be obtained by shooting the same SKU at multiple angles and respectively extracting images of the commodity object body part;

at this time, the second moving image synthesizing unit may specifically be configured to:

the background association subunit is used for generating multi-frame images by associating background information for a plurality of static images corresponding to the SKUs respectively;

and the image frame connection subunit is used for connecting the multi-frame images into dynamic images according to the corresponding shooting angle sequence information, and in the dynamic images, the commodity object body part rotates along the central axis.

At this time, the moving image may include a plurality of shot segments, and the moving image is generated in the shot segments by the image material corresponding to one or more SKUs.

Wherein the background information includes background picture information.

and according to the different appearance attributes of the commodity objects associated with different SKUs, associating different background picture information for the static image materials corresponding to the different SKUs.

Alternatively, the background information may also include video information.

In particular, the apparatus may further include:

the second moving image synthesizing unit may specifically be configured to:

and synthesizing the dynamic image of the commodity object according to the synthesis strategy information corresponding to the additional attribute information and the static image materials corresponding to the different SKUs.

Wherein the additional attribute information includes: content-type attribute information of a commodity object, the content-type attribute information including: the function, utility, material, sales, rating, service guarantee, brand endorsement information, or promotional information of the merchandise object.

In particular, the apparatus may further include:

The second moving image synthesizing unit may specifically be configured to:

Corresponding to the embodiment, the embodiment of the application further provides a device for providing commodity object information, referring to fig. 18, the device may specifically include:

a dynamic image obtaining unit 1801, configured to obtain and store dynamic image information of a commodity object, where the dynamic image is obtained by synthesizing static image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object, where the static image material is obtained by capturing a picture of the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs;

An information delivery unit 1802 configured to deliver the moving image information to a target information page.

The information delivery unit may specifically be configured to:

and putting the dynamic image into a detail information page associated with the commodity object.

Alternatively, the information delivery unit may specifically be configured to:

and putting the dynamic image information into a commodity object list page so as to display the dynamic image information into a resource bit of the list page when the information of the commodity object is displayed in the resource bit.

In particular, the apparatus may further include:

and the static image throwing unit is used for throwing the static images corresponding to the plurality of SKUs into the target information page, providing the thumbnails corresponding to the plurality of SKUs when the dynamic images are shown in the resource bit of the target information page, and replacing the dynamic images shown in the resource bit with the static image information of the SKU corresponding to one of the thumbnails after receiving the interactive operation about the thumbnail.

Corresponding to the fourth embodiment, the embodiment of the present application further provides an apparatus for providing information of a commodity object, referring to fig. 19, the apparatus may specifically include:

A first access request receiving unit 1901 for receiving an access request for the item object detail page;

a first display unit 1902, configured to provide, in a target resource location of the commodity object detail page, a dynamic image of the commodity object, where the dynamic image is obtained by synthesizing static image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object, where the static image material is obtained by capturing a picture of the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs.

In particular, the apparatus may further include:

a first thumbnail providing unit for providing thumbnails of still images corresponding to the plurality of different SKUs in the target resource bit;

and the first interaction unit is used for replacing the dynamic image displayed in the resource bit with the static image information of the SKU corresponding to the thumbnail after receiving the interaction operation about one thumbnail.

Corresponding to the fifth embodiment, the embodiment of the present application further provides an apparatus for providing information of a commodity object, referring to fig. 20, the apparatus may specifically include:

a second access request receiving unit 2001 for receiving an access request for a target page including a commodity object list including a plurality of resource bits therein;

the second display unit 2002 is configured to display the target page, and provide moving image information of a commodity object in the resource location, where the moving image is obtained by synthesizing static image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object, and the static image material is obtained by capturing the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs.

In particular, the apparatus may further include:

a second thumbnail providing unit for providing thumbnails of still images corresponding to the plurality of different SKUs in the resource bit;

and the second interaction unit is used for replacing the dynamic image displayed in the resource bit with the static image information of the SKU corresponding to the thumbnail after receiving the interaction operation about one thumbnail.

Corresponding to the sixth embodiment, the embodiment of the present application further provides a commodity object diagram generating apparatus, referring to fig. 21, the apparatus specifically may include:

a static image material obtaining unit 2101, configured to obtain image material information corresponding to a plurality of SKUs associated with a same commodity object, where the image material is a static image material obtained by capturing a plurality of SKUs respectively, and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the SKUs;

and a video image synthesizing unit 2102 for synthesizing a video image concerning the commodity object based on the still image material information corresponding to the different SKUs.

In particular, the apparatus may further include:

the video image composition unit may specifically be configured to:

and synthesizing the video image related to the commodity object according to the synthesis strategy information corresponding to the additional attribute information and the static image material information corresponding to the different SKUs.

Corresponding to the seventh embodiment, the embodiment of the present application further provides an apparatus for providing information of a commodity object, referring to fig. 22, the apparatus may specifically include:

a third access request receiving unit 2201 for receiving an access request for the item object detail page;

a third display unit 2202, configured to provide, in a target resource location of the commodity object detail page, a video image related to the commodity object, where the video image is obtained by synthesizing still image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object, where the still image material is obtained by capturing the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information that the different SKUs have.

Corresponding to the eighth embodiment, the embodiment of the present application further provides an apparatus for providing information of a commodity object, referring to fig. 23, the apparatus may specifically include:

a fourth access request receiving unit 2301, configured to receive an access request for a target page, where the target page includes a commodity object list, and the list includes a plurality of resource bits;

A fourth display unit 2302, configured to display the target page, and provide video image information about the commodity object in the resource bit, where the video image is obtained by synthesizing still image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object, where the still image material is obtained by capturing the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs.

In addition, the embodiment of the application also provides electronic equipment, which comprises:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read for execution by the one or more processors, perform the steps of the methods described in the previous embodiments one through eight.

Fig. 24 illustrates an architecture of an electronic device, which may include a processor 2410, a video display adapter 2411, a disk drive 2412, an input/output interface 2413, a network interface 2414, and a memory 2420. The processor 2410, the video display adapter 2411, the disk drive 2412, the input/output interface 2413, the network interface 2414, and the memory 2420 may be communicatively coupled via a communication bus 2430.

The processor 2410 may be implemented by a general-purpose CPU (Central Processing Unit ), a microprocessor, an application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc., to execute related programs to implement the technical solutions provided herein.

The Memory 2420 may be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory ), static storage device, dynamic storage device, and the like. The memory 2420 may store an operating system 2421 for controlling the operation of the electronic device 2400, and a Basic Input Output System (BIOS) for controlling the low-level operation of the electronic device 2400. In addition, a web browser 2423, a data storage management system 2424, an image generation processing system 2425, and the like may also be stored. The image generation processing system 2425 may be an application program that specifically implements the operations of the foregoing steps in the embodiments of the present application. In summary, when implementing the technical solutions provided in the present application by software or firmware, relevant program codes are stored in the memory 2420 and invoked by the processor 2410 for execution.

The input/output interface 2413 is used to connect with an input/output module to realize information input and output. The input/output module may be configured as a component in a device (not shown) or may be external to the device to provide corresponding functionality. Wherein the input devices may include a keyboard, mouse, touch screen, microphone, various types of sensors, etc., and the output devices may include a display, speaker, vibrator, indicator lights, etc.

The network interface 2414 is used to connect communication modules (not shown) to enable communication interactions of the present device with other devices. The communication module may implement communication through a wired manner (such as USB, network cable, etc.), or may implement communication through a wireless manner (such as mobile network, WIFI, bluetooth, etc.).

Bus 2430 includes a pathway to transfer information between various components of the device (e.g., processor 2410, video display adapter 2411, disk drive 2412, input/output interface 2413, network interface 2414, and memory 2420).

In addition, the electronic device 2400 may obtain information of specific acquisition conditions from the virtual resource object acquisition condition information database 2441 for making condition judgment, and so on.

It is noted that although the above-described devices illustrate only the processor 2410, the video display adapter 2411, the disk drive 2412, the input/output interface 2413, the network interface 2414, the memory 2420, the bus 2430, etc., the device may include other components necessary to achieve proper operation in an implementation. Furthermore, it will be understood by those skilled in the art that the above-described apparatus may include only the components necessary to implement the present application, and not all the components shown in the drawings.

From the above description of embodiments, it will be apparent to those skilled in the art that the present application may be implemented in software plus a necessary general purpose hardware platform. Based on such understanding, the technical solutions of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

The method, the device and the electronic equipment for generating the dynamic image of the commodity object provided by the application are described in detail, and specific examples are applied to the description of the principle and the implementation mode of the application, and the description of the examples is only used for helping to understand the method and the core idea of the application; also, as will occur to those of ordinary skill in the art, many modifications are possible in view of the teachings of the present application, both in the detailed description and the scope of its applications. In view of the foregoing, this description should not be construed as limiting the application.

Claims

1. A commodity object diagram generating method, characterized by comprising:

determining additional attribute information of the commodity object;

and synthesizing the dynamic image of the commodity object according to the synthesis strategy information corresponding to the additional attribute information and the static image material information corresponding to the different SKUs.

2. The method of claim 1, wherein the step of determining the position of the substrate comprises,

in the dynamic image, the commodity object body parts of different SKUs perform expansion movement according to the appointed track.

3. The method of claim 2, wherein the step of determining the position of the substrate comprises,

the expanding motion includes: circular deployment, fan deployment or array deployment.

4. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the static image materials corresponding to the same SKU are multiple, and the static image materials are obtained by shooting the same SKU at multiple angles and extracting images of the commodity object body part respectively;

The step of synthesizing the dynamic image of the commodity object according to the static image material information corresponding to the different SKUs comprises the following steps:

generating multi-frame images by associating background information for a plurality of static images corresponding to different SKUs respectively;

and connecting the multi-frame images into dynamic images according to the corresponding shooting angle sequence information, wherein in the dynamic images, the commodity object body part rotates along a central axis.

5. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

the dynamic image comprises a plurality of lens fragments, and the dynamic image is generated in the lens fragments through the image materials corresponding to one or more SKUs.

6. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

the background information includes background picture information.

7. The method of claim 6, wherein the step of providing the first layer comprises,

8. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

the background information includes video information.

9. The method of claim 8, wherein the step of determining the position of the first electrode is performed,

10. The method as recited in claim 9, further comprising:

obtaining description information for describing the content type attribute information;

the corresponding synthesis strategy comprises:

11. The method of claim 10, wherein the step of determining the position of the first electrode is performed,

the description information includes: plain text descriptive information, or descriptive information of a combination of images and text.

12. A method of providing merchandise object information, comprising:

obtaining and storing dynamic image information of a commodity object, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object according to synthesis strategy information corresponding to additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs;

And putting the dynamic image information into a target information page.

13. The method of claim 12, wherein the step of determining the position of the probe is performed,

the step of putting the dynamic image information into a target information page comprises the following steps:

14. The method of claim 12, wherein the step of determining the position of the probe is performed,

15. The method according to any one of claims 12 to 14, further comprising:

and putting the static images corresponding to the plurality of SKUs into the target information page, providing the thumbnails corresponding to the plurality of SKUs when the dynamic images are displayed in the resource bit of the target information page, and replacing the dynamic images displayed in the resource bit with the static image information of the SKU corresponding to one of the thumbnails after receiving the interactive operation about the thumbnail.

16. A method of providing merchandise object information, comprising:

receiving an access request for a detail page of an object of the commodity;

and providing a dynamic image of the commodity object in a target resource position of the commodity object detail page, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object according to synthesis strategy information corresponding to additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting an image of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

17. The method as recited in claim 16, further comprising:

providing thumbnail images of the static images corresponding to the plurality of different SKUs in the target resource bit;

and after receiving the interaction operation about one of the thumbnails, replacing the dynamic image displayed in the resource bit with the static image information of the SKU corresponding to the thumbnail.

18. The method of claim 16, wherein the step of determining the position of the probe comprises,

The dynamic image also comprises additional attribute information of the commodity object.

19. The method of claim 18, wherein the step of providing the first information comprises,

20. A method of providing merchandise object information, comprising:

displaying the target page, and providing dynamic image information of a commodity object in the resource position, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object according to synthesis strategy information corresponding to additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of a body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

21. The method as recited in claim 20, further comprising:

providing thumbnail images of the static images corresponding to the plurality of different SKUs in the resource bit;

22. A commodity object diagram generating method, characterized by comprising:

determining additional attribute information of the commodity object;

23. The method as recited in claim 22, further comprising:

determining additional attribute information of the commodity object;

The synthesizing the video image related to the commodity object according to the static image material information corresponding to the different SKUs comprises the following steps:

24. The method of claim 23, wherein the step of determining the position of the probe is performed,

25. A method of providing merchandise object information, comprising:

receiving an access request for a detail page of an object of the commodity;

and providing video images of the commodity object in the target resource position of the commodity object detail page, wherein the video images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units (SKUs) associated with the commodity object according to synthesis strategy information corresponding to the additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of the different SKUs.

26. A method of providing merchandise object information, comprising:

and displaying the target page, and providing video image information about the commodity object in the resource bit, wherein the video image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock units SKUs associated with the commodity object according to synthesis strategy information corresponding to the additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

27. A commodity object map generating apparatus, comprising:

An additional attribute determining unit configured to determine additional attribute information of the commodity object;

and the second dynamic image synthesizing unit is used for synthesizing the dynamic image of the commodity object according to the synthesizing strategy information corresponding to the additional attribute information and the static image material information corresponding to the different SKUs.

28. An apparatus for providing merchandise object information, comprising:

a dynamic image obtaining unit, configured to obtain and store dynamic image information of a commodity object, where the dynamic image is obtained by synthesizing static image material information corresponding to a plurality of different stock level units SKUs associated with the commodity object according to synthesis policy information corresponding to additional attribute information of the commodity object, where the static image material is obtained by capturing the commodity object and extracting an image of a body portion of the commodity object, and is used to express a plurality of different appearance attribute information of the different SKUs;

29. An apparatus for providing merchandise object information, comprising:

the first display unit is used for providing dynamic images of the commodity object in the target resource bit of the commodity object detail page, wherein the dynamic images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs associated with the commodity object according to synthesis strategy information corresponding to the additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

30. An apparatus for providing merchandise object information, comprising:

the second display unit is used for displaying the target page and providing dynamic image information of the commodity object in the resource position, wherein the dynamic image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs associated with the commodity object according to synthesis strategy information corresponding to the additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

31. A commodity object map generating apparatus, comprising:

and the video image synthesis unit is used for synthesizing video images related to the commodity objects according to the synthesis strategy information corresponding to the additional attribute information and the static image material information corresponding to the different SKUs.

32. An apparatus for providing merchandise object information, comprising:

and the third display unit is used for providing video images of the commodity object in the target resource bit of the commodity object detail page, wherein the video images are obtained by synthesizing static image material information respectively corresponding to a plurality of different stock level units SKUs associated with the commodity object according to synthesis strategy information corresponding to the additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

33. An apparatus for providing merchandise object information, comprising:

and the fourth display unit is used for displaying the target page and providing video image information about the commodity object in the resource bit, wherein the video image is obtained by synthesizing static image material information respectively corresponding to a plurality of different stock units SKUs associated with the commodity object according to synthesis strategy information corresponding to the additional attribute information of the commodity object, and the static image material is obtained by shooting the commodity object and extracting images of the body part of the commodity object and is used for expressing a plurality of different appearance attribute information of different SKUs.

34. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read for execution by the one or more processors, perform the method of any of claims 1 to 26.