CN111047351A - Advertisement putting method and device, storage medium and electronic device - Google Patents
Advertisement putting method and device, storage medium and electronic device Download PDFInfo
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- CN111047351A CN111047351A CN201911153508.4A CN201911153508A CN111047351A CN 111047351 A CN111047351 A CN 111047351A CN 201911153508 A CN201911153508 A CN 201911153508A CN 111047351 A CN111047351 A CN 111047351A
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Abstract
The embodiment of the invention relates to an advertisement putting method and device, a storage medium and an electronic device. Wherein, the method comprises the following steps: acquiring advertisement content information of an advertisement to be delivered; acquiring media content information in a target media; and when the media content information is matched with the advertisement content information, exposing the advertisement to be delivered. The invention solves the technical problem of low advertisement click rate caused by the fact that exposure is not carried out based on the played media content in the related technology.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an advertisement putting method and device, a storage medium and an electronic device.
Background
For the advertisement delivery scenario, especially for DSP merchants, in general, after the media pushes data, the system will assign a weight to the pushed data according to the DMP tag provided by the client, and then score a weight, and finally calculate a weight value according to whether the activity is controlled, the TA score set, the current frequency of the user, and so on, to optimize the activity according to the weight value, and return the optimized user to the media, and let the media decide whether to expose the media.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides an advertisement putting method and device, a storage medium and an electronic device, which at least solve the technical problem of low advertisement click rate caused by the fact that exposure is not carried out based on playing media content in the related technology.
According to an aspect of an embodiment of the present invention, there is provided an advertisement delivery method, including: acquiring advertisement content information of an advertisement to be delivered; acquiring media content information in a target media; and when the media content information is matched with the advertisement content information, exposing the advertisement to be launched.
Further, the obtaining of the advertisement content information of the advertisement to be delivered includes: intercepting a picture frame of the video or the picture under the condition that the target media is the video or the picture; or, in the case that the target media is audio, intercepting an audio segment of the audio.
Further, the obtaining of the advertisement content information of the advertisement to be delivered includes: under the condition that the advertisement to be launched is a picture, acquiring the picture; or, in the case that the advertisement to be launched is a video, capturing a picture frame of the video; or, in the case that the advertisement to be delivered is audio, intercepting an audio clip of the audio; and determining the advertisement content information according to the pictures/picture frames/audio clips.
Further, the acquiring the media content information in the target media comprises: inquiring whether a media content information record corresponding to the target media is stored in the cloud server; if yes, acquiring the media content information from the media content information record; if not, the media content information in the target media is obtained from the target media.
Further, comprising: the step of acquiring the media content information played in the target media comprises the following steps: acquiring a content picture and/or an audio clip in the target media; and determining the media content information according to the content pictures and/or the audio clips.
Further, determining the media content information from the content picture and/or the audio clip comprises: acquiring a matching model, wherein the matching model is obtained by training according to the advertisement content information; and inputting the content picture and/or the audio clip into the matching model to obtain media content information.
Further, obtaining the matching model comprises: acquiring target content information corresponding to the advertisement content information in a preset database according to a preset rule; setting a label for the target content information; and training a preset model according to the target content information to obtain the matching model.
Further, obtaining the matching model comprises: acquiring advertisement content and product names in the advertisements to be launched; acquiring a corresponding target content picture and/or a target audio clip in a preset database according to the advertisement content and the product name; setting a label for the target content picture and/or the target audio clip, and converting the label into a preset format to obtain a training data set; and training the preset model according to the training data to obtain the matching model.
Further, when the media content information matches the advertisement content information, exposing the advertisement to be delivered includes: and when the output result of the matching model is larger than a first threshold value, exposing the advertisement to be launched at a preset position in the target media.
According to another aspect of the embodiments of the present invention, there is also provided an advertisement delivery apparatus, including: the first acquisition unit is used for acquiring advertisement content information of an advertisement to be delivered; a first acquisition unit, configured to acquire media content information in a target media; and the exposure unit is used for exposing the advertisement to be delivered when the media content information is matched with the advertisement content information.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein the program executes the advertisement delivery method as described above.
According to another aspect of the embodiments of the present invention, there is also provided an electronic apparatus, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor executes the advertisement delivery method as described above through the computer program.
In the embodiment of the invention, advertisement content information of the advertisement to be launched is obtained; acquiring media content information in a target media; when the media content information is matched with the advertisement content information, the advertisement to be delivered is exposed, so that the targeted delivery of the media content based on the target media is realized, and the technical effect of improving the click rate of the advertisement is improved. And further solves the technical problem of low advertisement click rate caused by the fact that exposure is not carried out based on the playing media content in the related technology.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.
FIG. 1 is a schematic diagram of an alternative method of advertisement delivery according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an alternative advertisement delivery device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
Example 1
According to an embodiment of the present invention, there is provided an advertisement delivery method, as shown in fig. 1, the method including:
s102, obtaining advertisement content information of an advertisement to be launched;
s104, acquiring media content information in the target media;
and S106, exposing the advertisement to be delivered when the media content information is matched with the advertisement content information.
In this embodiment, the target media is not limited to media such as pictures, videos, and audios, and media content information in the pictures, videos, or audios of the target media is obtained and then matched with advertisement content information of the advertisement to be delivered, and when the media content information is matched with the advertisement content information, the advertisement to be delivered is exposed in the target media.
In one example, for example, if the advertisement content information of the advertisement to be delivered is acquired as a white spirit advertisement, it can be determined that the content to be matched is white spirit, and the video content in the target media, such as a tv drama video, can be acquired, and the advertisement to be delivered is exposed when a character appears in the tv drama video on a picture of drinking.
It should be noted that, in this embodiment, advertisement content information of an advertisement to be delivered is obtained; acquiring media content information in a target media; when the media content information is matched with the advertisement content information, the advertisement to be delivered is exposed, so that the targeted delivery of the media content based on the target media is realized, and the technical effect of improving the click rate of the advertisement is improved.
Optionally, in this embodiment, the obtaining of the advertisement content information of the advertisement to be delivered includes but is not limited to: acquiring a picture under the condition that the advertisement to be delivered is the picture; or, in the case that the advertisement to be launched is a video, capturing a picture frame of the video; or, in the case that the advertisement to be delivered is audio, intercepting an audio clip of the audio; and determining the advertisement content information according to the pictures/picture frames/audio clips.
In a specific application scenario, the advertisement to be delivered includes but is not limited to a picture, a video and an audio, and in an actual application, acquiring advertisement content information of the advertisement to be delivered includes the following modes: 1) if the advertisement to be delivered is a picture, the picture can be directly obtained and identified based on the picture so as to determine the picture content of the advertisement to be delivered; 2) if the advertisement to be delivered is a video, intercepting at least one picture frame of the video, and identifying the at least one picture frame to determine the video content of the advertisement to be delivered; 3) and if the advertisement to be delivered is the audio frequency, intercepting an audio frequency segment of the audio frequency, identifying the audio frequency segment of the advertisement to be delivered, and determining the audio frequency content of the advertisement to be delivered.
Optionally, in this embodiment, the acquiring of the media content information in the target media includes but is not limited to: inquiring whether a media content information record corresponding to the target media is stored in the cloud server; if yes, acquiring the media content information from the media content information record; if not, the media content information in the target media is obtained from the target media.
In a specific application scenario, in view of the fact that the target media are displayed on each platform or terminal, in order to save computing resources, after media content information in the target media is acquired, the media content information of the target media is uploaded to a cloud server to be stored, the media content of the target media can be directly acquired from the cloud server subsequently, for example, the name, the identification code and other information of the target media are sent to the cloud server, the cloud server queries the media content information based on the name, the identification code or other information of the target media, and when the cloud server returns the media content information of the target media, the media content information is acquired from the target media, and the acquisition method can flexibly select the target media based on the media type of the target media.
Optionally, in this embodiment, the acquiring of the media content information played in the target media includes but is not limited to: acquiring a content picture and/or an audio clip in a target medium; media content information is determined from the content pictures and/or audio clips.
In a specific application scenario, for example, if the target media is a picture, the picture can be directly acquired and identified based on the picture to determine media content information of the target media; if the target media are videos, intercepting at least one picture frame picture of the videos, and identifying the at least one picture frame picture to determine media content information of the target media; and if the target media are audio, intercepting audio segments of the audio, identifying the audio segments of the target media, and determining the audio content of the target media.
Optionally, in this embodiment, determining the media content information according to the content picture and/or the audio clip includes, but is not limited to: acquiring a matching model, wherein the matching model is obtained by training according to the advertisement content information; and inputting the content pictures and/or the audio clips into the matching model to obtain the media content information.
In one example, a training model is obtained in advance, a product picture and/or an audio clip which is the same as or similar to the advertisement content information is obtained, and the training model is trained based on the product picture and/or the audio clip to obtain a matching model. And then inputting the content pictures and/or audio clips in the target media into the matching model to obtain the matching result of the matching model, then obtaining the time period of the media content information similar to the products in the advertisement content information according to the matching result, and exposing the advertisement to be delivered in the time period.
Optionally, in this embodiment, obtaining the matching model includes, but is not limited to: acquiring target content information corresponding to the advertisement content information in a preset database according to a preset rule; setting a label for the target content information; and training the preset model according to the target content information to obtain a matching model.
In a specific application scene, acquiring advertisement content information of a to-be-launched media, determining a product name and a product picture of the advertisement content information, and acquiring a preset number of similar or identical product pictures from a database for the acquired product picture and the product name. And labeling the acquired product pictures with a preset number of preset tools to generate a file with a preset format, wherein the preset format is a data format of training data for training a matching model.
Optionally, in this embodiment, obtaining the matching model includes, but is not limited to: acquiring advertisement content and product names in the advertisements to be launched; acquiring a corresponding target content picture and/or a target audio clip in a preset database according to the advertisement content and the product name; setting labels for the target content pictures and/or the target audio clips, and converting the labels into a preset format to obtain a training data set; and training the preset model according to the training data to obtain a matching model.
In one example, if it is determined that the product is liquor from the advertisement content information in the advertisement to be delivered, a preset number of similar or identical liquor pictures are obtained from the database for the obtained liquor pictures and liquor names. Labeling a preset number of white spirit pictures by using a labelimg tool to generate an xml file, converting the xml file into a csv file, and finally converting the csv file into a model suitable for tensierflow and using a TFRecord file. And generating the labelsearches data of the label data into a pbtxt file. And (3) training the model by using an SSD model in the TensorFlow object detection API model, selecting the number of steps of the model to be trained or the loss value to be reached, and training the liquor picture matching model.
Optionally, in this embodiment, when the media content information matches the advertisement content information, exposing the advertisement to be delivered includes, but is not limited to: and when the output result of the matching model is larger than the first threshold value, exposing the advertisement to be launched at a preset position in the target media.
In one example, the target media is video, pictures of one frame or several frames selected in one second are predicted on the target media video by using opencv, and the prediction result is output to csv, wherein the prediction result is respectively key information such as time of the video, prediction type, score and the like.
When a user watches a video, if a label similar to a client appears in the video, a weighted value is selected in a traditional mode, and when the score weighted value is larger than a first threshold value, the target media advertisement is released, so that the advertisement click rate is improved.
According to the embodiment of the invention, the advertisement content information of the advertisement to be launched is obtained; acquiring media content information in a target media; when the media content information is matched with the advertisement content information, the advertisement to be delivered is exposed, so that the targeted delivery of the media content based on the target media is realized, and the technical effect of improving the click rate of the advertisement is improved. And further solves the technical problem of low advertisement click rate caused by the fact that exposure is not carried out based on the playing media content in the related technology.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 2
According to an embodiment of the present invention, there is also provided an advertisement delivery apparatus for implementing the advertisement delivery method, as shown in fig. 2, the apparatus includes:
1) a first obtaining unit 20, configured to obtain advertisement content information of an advertisement to be delivered;
2) a first obtaining unit 24, configured to obtain media content information in a target media;
3) and an exposure unit 26, configured to expose the advertisement to be delivered when the media content information matches the advertisement content information.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
Example 3
According to an embodiment of the present invention, there is also provided a storage medium including a stored program, where the program executes the advertisement delivery method as described above when running.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:
s1, obtaining advertisement content information of the advertisement to be launched;
s2, acquiring the media content information in the target media;
and S3, when the media content information is matched with the advertisement content information, exposing the advertisement to be delivered.
Optionally, the storage medium is further configured to store program codes for executing the steps included in the method in embodiment 1, which is not described in detail in this embodiment.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
Example 4
An embodiment of the present invention further provides an electronic apparatus, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the advertisement delivery method as described above through the computer program.
S1, obtaining advertisement content information of the advertisement to be launched;
s2, acquiring the media content information in the target media;
and S3, when the media content information is matched with the advertisement content information, exposing the advertisement to be delivered.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (11)
1. An advertisement delivery method, comprising:
acquiring advertisement content information of an advertisement to be delivered;
acquiring media content information in a target media;
and when the media content information is matched with the advertisement content information, exposing the advertisement to be launched.
2. The method of claim 1, wherein obtaining advertisement content information of the advertisement to be delivered comprises:
under the condition that the advertisement to be launched is a picture, acquiring the picture; or the like, or, alternatively,
intercepting a picture frame of the video under the condition that the advertisement to be launched is the video; or the like, or, alternatively,
intercepting an audio clip of the audio under the condition that the advertisement to be launched is the audio;
and determining the advertisement content information according to the pictures/picture frames/audio clips.
3. The method of claim 1, wherein obtaining media content information in the target media comprises:
inquiring whether a media content information record corresponding to the target media is stored in the cloud server;
if yes, acquiring the media content information from the media content information record;
if not, the media content information in the target media is obtained from the target media.
4. The method of claim 1, wherein obtaining media content information played in the target media comprises:
acquiring a content picture and/or an audio clip in the target media;
and determining the media content information according to the content pictures and/or the audio clips.
5. The method of claim 4, wherein determining the media content information from the content picture and/or the audio clip comprises:
acquiring a matching model, wherein the matching model is obtained by training according to the advertisement content information;
and inputting the content picture and/or the audio clip into the matching model to obtain media content information.
6. The method of claim 1, wherein obtaining a matching model comprises:
acquiring target content information corresponding to the advertisement content information in a preset database according to a preset rule;
setting a label for the target content information;
and training a preset model according to the target content information to obtain the matching model.
7. The method of claim 6, wherein obtaining a matching model comprises:
acquiring advertisement content and product names in the advertisements to be launched;
acquiring a corresponding target content picture and/or a target audio clip in a preset database according to the advertisement content and the product name;
setting a label for the target content picture and/or the target audio clip, and converting the label into a preset format to obtain a training data set;
and training the preset model according to the training data to obtain the matching model.
8. The method of claim 7, wherein exposing the advertisement to be delivered when the media content information matches the advertisement content information comprises:
and when the output result of the matching model is larger than a first threshold value, exposing the advertisement to be launched at a preset position in the target media.
9. An advertisement delivery device, comprising:
the first acquisition unit is used for acquiring advertisement content information of an advertisement to be delivered;
a first acquisition unit, configured to acquire media content information in a target media;
and the exposure unit is used for exposing the advertisement to be delivered when the media content information is matched with the advertisement content information.
10. A storage medium comprising a stored program, wherein the program is operable to execute the advertisement delivery method according to any one of claims 1 to 8.
11. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the advertisement delivery method according to any one of claims 1 to 8 by the computer program.
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