CN111031334A - Recommendation method, device and equipment for text virtual gift content and storage medium - Google Patents
Recommendation method, device and equipment for text virtual gift content and storage medium Download PDFInfo
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Abstract
The embodiment of the application provides a method, a device, equipment and a storage medium for recommending character virtual gift contents, which relate to the technical field of live broadcast, wherein the method for recommending the character virtual gift contents receives a display instruction of a virtual gift bar sent by a client; acquiring characteristic information of a live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information; and issuing the text virtual gift contents to the client so that the client displays the text virtual gift contents on the virtual gift bar, and synthesizing the target text virtual gift to a target position of the video image anchor image for rendering display after the target text virtual gift is selected on the virtual gift bar. According to the technical scheme, the text virtual gift content is pushed through the personalized characteristics of the live broadcast room, the presenting rate of the pushed virtual gift is improved for the user, and the enthusiasm of the user for presenting the virtual gift to the main broadcast is improved.
Description
Technical Field
The application relates to the technical field of live broadcast, in particular to a method, a device, equipment and a storage medium for recommending text virtual gift content.
Background
With the development of network technology, real-time video communication such as live webcast and video chat room becomes an increasingly popular entertainment mode.
In a video live broadcast room, interaction between audiences and a main broadcast is mainly carried out by giving virtual gifts, and the interactivity is increased by special effect display of the virtual gifts. On a user interface of the live broadcast, virtual gift contents are displayed through a virtual gift box, and a user selects a virtual gift icon in the virtual gift box to gift the virtual gift to the main broadcast. In the prior art, the number and the style of the virtual gift contents provided by the virtual gift column are limited, the number and the style cannot be matched with the personalized characteristics of the current live broadcast room, the use requirement of the user for giving the virtual gift cannot be met, the uniform gifts cannot enable the user to select the appropriate gift from the virtual gift contents for giving, and the enthusiasm of the user for giving the virtual gift is reduced.
Disclosure of Invention
The purpose of the present application is to solve at least one of the above technical drawbacks, in particular, the problem that the number and style of virtual gifts are limited and cannot meet the personalized needs of users.
In a first aspect, an embodiment of the present application provides a method for recommending text virtual gift content, including the following steps:
receiving a display instruction of the virtual gift bar sent by the client;
acquiring characteristic information of a live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information;
and issuing the text virtual gift contents to the client so that the client displays the text virtual gift contents on a virtual gift bar, and synthesizing the target text virtual gift to a target position of a video picture anchor image for rendering display after the virtual gift bar selects the target text virtual gift.
In an embodiment, the characteristic information includes at least one of a live scene type of a live room, anchor gender information, and anchor face action information.
In one embodiment, the step of matching the corresponding text virtual gift contents from the text virtual gift contents library according to the characteristic information comprises the following steps:
acquiring scene type information corresponding to the live broadcast room;
and calling a corresponding first virtual gift style from a character virtual gift content library according to the scene type information to generate first character virtual gift content.
In one embodiment, the method for recommending text virtual gift contents further comprises the following steps:
acquiring gender information of a main broadcast of the live broadcast room;
and calling a corresponding second virtual gift style from a character virtual gift content library according to the gender information of the anchor, and generating second character virtual gift content according to the second virtual gift style and the first character virtual gift content.
In one embodiment, the method for recommending text virtual gift contents further comprises the following steps:
carrying out face recognition on the anchor and extracting face action information of the anchor;
and calling a corresponding third virtual gift style from the character virtual gift content library according to the face action information, and generating third character virtual gift content according to the third virtual gift style and the second character virtual gift content.
In one embodiment, after the step of matching the corresponding text virtual gift contents from the text virtual gift contents library according to the characteristic information, the method further includes:
acquiring presentation record data of the text virtual gift contents presented by the live broadcast platform user in a set time period;
sorting the text virtual gift contents according to the presentation record data, and selecting and recommending the text virtual gift contents from the text virtual gift contents according to the sorting sequence;
and pushing the recommended text virtual gift content to an initial login user.
In an embodiment, the presentation record data includes a presentation revenue value for the virtual gift;
the step of sorting the text virtual gift contents according to the presentation record data and selecting and recommending the text virtual gift contents from the text virtual gift contents according to the sorting order comprises the following steps:
and sorting according to the presentation profit values of various virtual gifts, and selecting recommended text virtual gift contents from the text virtual gift contents according to the sorting sequence.
In one embodiment, the step of rendering and displaying the target text virtual gift by combining the target text virtual gift to the target position of the video frame anchor image after the virtual gift bar selects the target text virtual gift comprises:
determining the content type of the text virtual gift selected on the virtual gift bar by the user, and displaying a text content list matched with the content type of the text virtual gift;
acquiring target text contents selected from the text content list as target text virtual gifts, and presenting the target text virtual gifts to a target anchor through the live broadcast room;
and synthesizing the target character virtual gift to a target position obtained by identifying a video image anchor image according to a display template of the character virtual gift issued by a live broadcast room, and performing rendering display.
In a second aspect, an embodiment of the present application provides a recommendation device for text virtual gift content, including:
a gift certificate display module for receiving a virtual gift certificate display instruction sent by the client,
the gift content matching module is used for acquiring the characteristic information of the live broadcast room where the client is located currently according to the display instruction and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information;
and the gift content issuing module is used for issuing the text virtual gift content to the client so that the client displays the text virtual gift content on the virtual gift bar, and synthesizing the target text virtual gift to a target position of the video picture anchor image for rendering display after the target text virtual gift is selected on the virtual gift bar.
In a third aspect, an embodiment of the present application provides a computer device, which includes a memory, a processor, and a computer program stored on the processor and executable on the processor, where the processor implements the steps of the method for recommending text virtual gift contents according to any one of the embodiments of the first aspect when executing the program.
In a fourth aspect, embodiments of the present application provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform the steps of the method for recommending textual virtual gift content according to any of the embodiments of the first aspect.
The method, the device, the equipment and the storage medium for recommending the text virtual gift contents provided by the embodiment receive a display instruction of a virtual gift certificate sent by a client; acquiring characteristic information of a live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information; the method comprises the steps of issuing text virtual gift contents to a client side so that the client side can display the text virtual gift contents on a virtual gift bar, synthesizing target text virtual gifts to target positions of video picture main broadcasting images for rendering display after the target text virtual gifts are selected on the virtual gift bar, pushing the text virtual gift contents through personalized characteristics of a live broadcasting room, improving the presentation rate of users for the pushed virtual gifts and improving the enthusiasm of the users for presenting the virtual gifts to the main broadcasting.
Additional aspects and advantages of the present application will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the present application.
Drawings
The foregoing and/or additional aspects and advantages of the present application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a schematic frame diagram of a webcast system according to an embodiment;
FIG. 2 is a first flowchart of a method for recommending textual virtual gift contents, provided in accordance with an embodiment;
FIG. 3 is a diagram of a live interface for textual virtual gift presentation provided by an embodiment;
FIG. 4 is a diagram of a live interface for a text virtual gift effect according to an embodiment;
FIG. 5 is a second flowchart of a method for recommending textual virtual gift content, as provided by one embodiment;
FIG. 6 is a third flowchart of a method for recommending textual virtual gift content, as provided by one embodiment;
FIG. 7 is a fourth flowchart of a method for recommending textual virtual gift content, according to an embodiment;
fig. 8 is a fifth flowchart of a method for recommending textual virtual gift content according to an embodiment;
fig. 9 is a schematic structural diagram of a device for recommending textual virtual gift contents according to an embodiment.
Detailed Description
Reference will now be made in detail to embodiments of the present application, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are exemplary only for the purpose of explaining the present application and are not to be construed as limiting the present application.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be appreciated by those skilled in the art that the terms "application," "application program," "application software," and the like, as used herein, are intended to refer to a computer software product electronically-adapted to be electronically-constructed, from a collection of computer instructions and associated data resources, in accordance with the principles of the present invention. Unless otherwise specified, such nomenclature is not itself limited by the programming language class, level, or operating system or platform upon which it depends. Of course, such concepts are not limited to any type of terminal.
It should be understood by those skilled in the art that the user interface and the display interface referred to in the present invention generally refer to a display interface capable of being used to send the control instruction to the intelligent terminal, and for example, may be an option (or a button, added by the application program, the same applies hereinafter) in a setup page of an Android/IOS/Windows Phone system, an option in a notification bar or an interaction page called from a desktop, or an option in a page constructed by an active component of the application program.
It will be understood by those within the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
Before describing the method provided by the embodiment of the present application, an application scenario of the embodiment of the present application is described first. Referring to fig. 1, fig. 1 is a schematic diagram of a framework of a live webcast system provided in an embodiment, where the system framework may include a server and a client, the client includes one or more anchor clients 10 and a plurality of viewer clients 20, a live platform located on the server may include a plurality of virtual live webcasts and a server 30, and each anchor 110 and each viewer 120 establish a communication connection with the server 30 through a wired network or a wireless network.
Generally speaking, each virtual live broadcast room correspondingly plays different live broadcast contents, the anchor broadcasts are live broadcast through the anchor client 10, and audiences select to enter a certain virtual live broadcast room through the audience client 20 to watch the anchor broadcast for live broadcast. The viewer client 20 and the anchor client 10 may enter the live platform through a live Application (APP) installed on the terminal device.
The anchor client 10 and the audience client 20 are terminal devices, such as a smart phone, a tablet computer, an e-reader, a desktop computer, or a notebook computer, and the like, which is not limited thereto. The server 30 is a background server for providing background services for the terminal device, and may be implemented by an independent server or a server cluster composed of a plurality of servers. In one embodiment, the server 30 may be a live web platform.
The technical scheme provided by the embodiment pushes different text virtual gift contents according to different characteristic information of the live broadcast room, so that the virtual gift displayed through the virtual gift fence can accurately meet the personalized requirements of the user, and the situation that the enthusiasm of the user is reduced due to the fact that the virtual gift displayed to the user does not conform to the live broadcast room is avoided. In the virtual gift contents of the text, the text contents have stronger scene, if some text contents are suitable for the scene A, but the scene B is not suitable, some text contents are suitable for males, and the female is not suitable.
Fig. 2 is a first flowchart of a method for recommending text virtual gift contents according to an embodiment. The recommendation method of the text virtual gift content can be executed by a recommendation device of the text virtual gift content, and the recommendation device of the text virtual gift content can be a mobile terminal, a tablet computer, a computer or a server. In this embodiment, the recommendation device for text virtual gift content is described by taking the viewer client as an example.
Specifically, as shown in fig. 2, the method for recommending text virtual gift contents provided in this embodiment may include the following steps:
and S110, receiving a display instruction of the virtual gift bar sent by the client.
When a user enters a live broadcast room to watch a main broadcast for live broadcast, the user can browse virtual gifts which can be used for giving by expanding the virtual gift column. For example, the virtual gift bar of the virtual gift area can be expanded by clicking a specific area of the live interface, such as an "expand" function key area, or clicking a "gift" graphic icon. And after receiving the expansion instruction, the client sends the expansion instruction to the server. The server receives an expansion instruction of the virtual gift certificate sent by the client side so as to act according to the expansion instruction.
And S120, acquiring the characteristic information of the live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information.
The feature information of the live broadcast room may be feature information used for representing parameters corresponding to the live broadcast room, and the feature information of the live broadcast room may be at least one of a live broadcast scene type of the live broadcast room, anchor gender information corresponding to the live broadcast room, an anchor level, and anchor face action information during live broadcast. Further, the live scene type may be a game scene type, a singing scene type, a dancing scene type, a talk show scene type, etc.; anchor gender information may be male and female; the higher the experience value of the anchor, the higher the anchor grade; the anchor face action information may be different face action information such as smile, laugh, cry, frown, etc.
In this embodiment, the feature information of the live broadcast room is different, and the matching corresponding text virtual gift contents from the text virtual gift content library are also different. For example, according to the live scene type of the live broadcast room, if the scene type is the live broadcast scene type of the game, the text virtual gift contents related to the game, such as text virtual gift contents of "win again", "refuel", and the like, are matched from the text virtual gift content library. If the scene type is the live scene type of singing, matching the character virtual gift contents related to the singing from the character virtual gift content library, such as character virtual gift contents of 'sound like yellowbird' and 'singing one song again'.
And S130, issuing the text virtual gift contents to the client so that the client displays the text virtual gift contents on the virtual gift bar, and synthesizing the target text virtual gift to a target position of the video image anchor image for rendering display after the virtual gift bar selects the target text virtual gift.
And the server transmits the text virtual gift contents matched and obtained from the text virtual gift content library to the client. And after receiving the text virtual gift contents, the client displays the text virtual gift contents on the virtual gift bar. Optionally, the text virtual gift contents obtained according to different feature information matching can be displayed in different areas of the virtual gift certificate. Generally, when a display instruction is not received, the virtual gift box is hidden, and after the display instruction is received, the virtual gift box is expanded on the live broadcast interface. The virtual gift fence can support page turning, and if the virtual gift fence slides left and right to turn left or right, the virtual gift fence slides up and down to turn up or down.
When the virtual gift bar is expanded, firstly, the content type information of the virtual gift is displayed and can be presented in a graphic or character form, a selection instruction of the content type of the character virtual gift is received, matched character content is extracted according to the selection instruction, a character content list is generated and displayed. In this embodiment, the virtual gift contents include a plurality of content types, different content types can be subdivided into different text content lists, and each text content list can include a plurality of text contents, i.e., text vocabularies.
And after receiving the text content list, the audience client pops up a corresponding window at the specified position of the virtual gift bar so as to display the text content list. The designated position can be a window suspended above the virtual gift bar, and can also be arranged at other positions of the live broadcast interface.
The user can send the gift to the anchor on the video picture by clicking or sliding, and the user selects the target character virtual gift from the character content list and then sends the target character virtual gift to the anchor image of the video picture; further, the video image anchor image is identified to obtain a target position of the target character virtual gift composition, and the target character virtual gift composition is synthesized to the target position of the video image anchor image for rendering and displaying.
The method for recommending text virtual gift contents provided by the embodiment receives a display instruction of a virtual gift bar sent by a client; acquiring characteristic information of a live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information; the text virtual gift contents are issued to the client side, so that the client side can display the text virtual gift contents on the virtual gift column, the text virtual gift contents are pushed through the personalized characteristics of the live broadcast room, the presenting rate of the pushed virtual gift by a user is improved, and the enthusiasm of the user for presenting the virtual gift to the main broadcast is improved.
In order to make the technical scheme of the present invention clearer and easier to understand, specific implementation processes and modes of each step in the technical scheme are described in detail below.
In one embodiment, the process of step S130 of rendering and displaying the target text virtual gift by combining the target text virtual gift into the target position of the video frame anchor image after the virtual gift bar selects the target text virtual gift may include the following steps:
and S1301, determining the content type of the virtual gift selected by the user on the virtual gift bar, and displaying a text content list matched with the content type of the virtual gift.
For textual virtual gifts, it may be a gift presented in a textual style, such as a textual virtual gift presented in a textual style of "beauty like flower". In this embodiment, the user triggers a display instruction of the text virtual gift through the viewer client, and requests the text virtual gift from the live broadcast room. And after receiving the display instruction, the live broadcasting room acquires the character virtual gift of the live broadcasting room and sends the character virtual gift to the audience client. And the audience client receives the character virtual gift sent by the live broadcast room and displays the character virtual gift through the virtual gift bar.
Generally, when a display instruction is not received, the virtual gift box is hidden, and after the display instruction is received, the virtual gift box is expanded on the live broadcast interface. The virtual gift fence can support page turning, and if the virtual gift fence slides left and right to turn left or right, the virtual gift fence slides up and down to turn up or down.
Different content types of the literal virtual gifts are displayed on the virtual gift bars, and the content types can be presented in the form of graphic information or literal information. The content type may include festival blessings, praise words, daily phrases, etc.
In an embodiment, different content types correspond to different text content lists. Further, receiving a selection instruction of the content type of the virtual gift, extracting matched text content according to the selection instruction, and generating a text content list; and displaying the text content list at the specified position of the virtual gift box.
Optionally, the user makes a selection instruction on a certain content type of the text virtual gift on the virtual gift bar by clicking or long-pressing, extracts text content matched with the selected content type through a server where the live broadcast room is located according to the selection instruction, and integrates the text content to generate a text content list. And after receiving the text content list, the audience client pops up a corresponding window at the specified position of the virtual gift bar so as to display the text content list. The designated position can be a window suspended above the virtual gift bar, and can also be arranged at other positions of the live broadcast interface.
Fig. 3 is a schematic view of a live interface of a text virtual gift giving provided in an embodiment, as shown in fig. 3, a user selects one of a plurality of different content types presented in a virtual gift box 101, for example, clicks a content type "profound," pops up a window above the virtual gift box 101 to display a preconfigured text content list 102 corresponding to the "profound word," such as "hero jun dujie", a "jazz", "polite tree has a face like flower", "hero duqiao", and so on.
Optionally, the text content list 102 supports scrolling, such as displaying all text content in the text content list 102 by scrolling in a horizontal direction. Optionally, the text content list 102 may further include a custom content box, and the user inputs text content by himself through the custom content box, and stores the text content locally, and when the user selects the content type again, the text content pushed by the server and the text content input by the user in a custom manner are displayed at the same time. It should be noted that the text content list 102 may be understood as a part of the virtual gift certificate 101. The text content list 102 does not pop up when the content type of the text virtual gift of the virtual gift bar 101 is not clicked, and the corresponding text content list 102 pops up when the user clicks any one of the content types of the text virtual gift of the virtual gift bar 101.
And S1302, acquiring the target text content selected from the text content list as a target text virtual gift, and giving the target text virtual gift to a target anchor through the live broadcast room.
In one embodiment, the user makes a selection operation by touch or voice, and the like, selects one or more target text contents from the text content list, and presents the target text contents as target text virtual gifts to the target anchor through the live broadcast room.
In another embodiment, after the user selects the content type of the virtual text gift, the user does not further select text content from a text content list corresponding to the content type, but directly triggers a presentation instruction, at this time, obtains attribute information of the current live broadcast room, such as the gender of the live broadcast, the expression action of the live broadcast, the scene type of the live broadcast room, and the like, analyzes the attribute information of the current live broadcast room based on the content type of the virtual text gift selected by the user, automatically selects one or more target text contents most suitable for matching from the text content list of the content type, and optionally, may also randomly select one or more target text contents according to the text content list of the content type. And the target text content is given to the target anchor through the live broadcast room as the target text virtual gift.
And S1303, synthesizing the target character virtual gift to a target position obtained by identifying a video image main broadcast image according to a display template of the character virtual gift issued by a live broadcast room, and performing rendering display.
In this embodiment, the display template refers to a template for displaying the virtual gift of characters on the video frame, and may include the color, shape, special effect, display duration, and the like of the characters during display. Optionally, each text virtual gift corresponds to a different display template, or each text virtual gift is the same in display template and different in text content.
The method comprises the steps that after a client selects a target character virtual gift, a characteristic area corresponding to the target character virtual gift is obtained, an anchor image in a video picture is identified, a target position of the characteristic area on the video picture is determined, then the target character virtual gift is synthesized to the target position according to a display template corresponding to the target character virtual gift, a character virtual gift special effect is obtained, and the character virtual gift special effect is rendered in the video area, so that a user can view the character virtual gift special effect.
Fig. 4 is a schematic view of a live interface of a special effect of a text virtual gift provided in an embodiment, as shown in fig. 4, a user selects a content type of a "admire word" in the text virtual gift, selects "seeming beautiful flower" from a popped up text content list to be presented to a anchor, and combines the text content of "seeming beautiful flower" on top of the anchor according to a display template of the target text virtual gift for display.
The technical scheme provided by the embodiment displays a text content list matched with the content type of the text virtual gift by determining the content type of the text virtual gift selected by a user; acquiring target text content selected from the text content list as a target text virtual gift to be presented to a target anchor; according to a display template of the character virtual gifts issued by the live broadcast room, the target character virtual gifts are combined to the target position obtained by identifying the video picture anchor image to be rendered and displayed, so that the variety of the virtual gifts is enriched through the character virtual gifts, the emotion of a user is expressed more closely, and the enthusiasm of the user for anchor gifts is improved.
Fig. 5 is a second flowchart of a method for recommending text virtual gift contents according to an embodiment, as shown in fig. 5, the process of matching corresponding text virtual gift contents from the text virtual gift content library according to the characteristic information may include the following steps:
s201, obtaining scene type information corresponding to the live broadcast room.
In this embodiment, the scene type information corresponding to the live broadcast room may be determined by a content tag of the live broadcast room, and if the content tag is a game type, the scene type information of the live broadcast room is determined as a game scene type, and may also be determined by channel information of the anchor room, for example, if the channel of the live broadcast room belongs to a dancing channel, the scene type information of the live broadcast room is determined as a dancing scene type.
And S202, calling a corresponding first virtual gift style from a character virtual gift content library according to the scene type information to generate first character virtual gift content.
The virtual gift content library is pre-configured with virtual gift patterns suitable for various scene types, each virtual gift pattern may correspond to at least one gift tag for identifying which scene type information the virtual gift content can belong to, for example, the character virtual gift content of 'lollipop' may be suitable for both a game scene type and a dance scene type, and the number a001 corresponds to the game scene type, and the number a002 corresponds to the dance scene type, and the gift tags corresponding to the character virtual gift content of 'lollipop' are a001 and a 002. If the text virtual gift content of "win again" is only applicable to the game scene type, the corresponding gift label is a 001.
Optionally, in the embodiment, a gift tag corresponding to the scene type information is obtained, each virtual gift pattern in the text virtual gift content library is traversed according to the gift tag, a first virtual gift pattern identical to the scene type gift tag is extracted from the virtual gift patterns, and the extracted virtual gift patterns are used to generate the first text virtual gift content. Wherein, the virtual gift style refers to the form of the virtual gift, which includes font, color, size, animation, etc.
Further, fig. 6 is a third flowchart of a method for recommending text virtual gift contents according to an embodiment, and as shown in fig. 6, the process of matching corresponding text virtual gift contents from the text virtual gift content library according to the characteristic information may further include the following steps:
s203, acquiring the gender information of the anchor in the live broadcast room.
Due to different genders, the corresponding virtual gifts have different styles, and taking the text style as an example, the text style can be politely played, the text virtual gifts corresponding to the man's anchor can be ' handsome, natural and unrestrained ', and the text virtual gifts corresponding to the woman's anchor can be ' wild goose, etc.
Optionally, the gender information of the anchor may be determined by obtaining anchor authentication information of the live broadcast room, for example, from identity card number information of the anchor real-name authentication, the gender is determined by the parity of the last but one digit, and if the gender information is an odd number, the gender information is a male, and if the gender information is an even number, the gender information is a female. In some embodiments, the gender of the anchor can also be determined by means of face recognition. The judgment of the anchor gender by the face recognition mode can be realized by the existing algorithm, which is not described in detail herein.
And S204, calling a corresponding second virtual gift style from the character virtual gift content library according to the gender information of the anchor, and generating second character virtual gift content according to the second virtual gift style and the first character virtual gift content.
Virtual gift styles suitable for different genders are preconfigured in the text virtual gift content library, and include a virtual gift style for males, a virtual gift style for females and a neutral virtual gift style suitable for males and females at the same time, the virtual gift styles for different genders can correspond to different gift tags, each virtual gift style can correspond to at least one gift tag, if the text virtual gift content of 'handsome and profound' is suitable for males, the corresponding gift tag is B001, the text virtual gift content of 'politeness and beauty' is suitable for females, the corresponding gift tag is B002, the text virtual gift content of 'talent and talent overflow' is suitable for males and females, and the neutral vocabulary, the corresponding gift tag is B003.
Optionally, in an embodiment, a gift tag corresponding to the gender information of the anchor is obtained, each virtual gift pattern in the text virtual gift content library is traversed according to the gift tag, a second virtual gift pattern identical to the gift tag of the gender information is extracted from the virtual gift pattern, and the extracted second virtual gift pattern is combined with the first text virtual gift content to generate second text virtual gift content. That is, the second text virtual gift contents include the text virtual gift contents of the scene type information and the text virtual gift contents of the sex information.
Further, fig. 7 is a fourth flowchart of a method for recommending text virtual gift contents according to an embodiment, and as shown in fig. 7, the process of matching corresponding text virtual gift contents from the text virtual gift content library according to the characteristic information may further include the following steps:
s205, carrying out face recognition on the anchor, and extracting face action information of the anchor.
In one embodiment, a anchor face image in a live broadcast picture is acquired, the face image is input into a pre-trained neural network model to obtain face action information of the face image, and if the anchor face image is in a laugh, the face image of the laugh is input into the pre-trained neural network model to obtain the face action information of the laugh. In other embodiments, a main broadcast face image in a live broadcast picture is acquired, facial feature information is extracted from the face image, the facial feature information is matched with a plurality of preset facial action information, and the preset facial action information with the highest matching degree is used as the facial action information corresponding to the face image.
And S206, calling a corresponding third virtual gift style from the text virtual gift content library according to the face action information, and generating third text virtual gift content according to the third virtual gift style and the second text virtual gift content.
Virtual gift patterns suitable for different facial action information are pre-configured in the character virtual gift content library, and the virtual gift patterns comprise virtual gift patterns aiming at different facial action information such as smile, laugh, cry, embarrassment, frown and the like. The virtual gift patterns aiming at different face action information can correspond to different gift labels, each virtual gift pattern can correspond to at least one gift label, if the character virtual gift content of ' laugh ' is suitable for the face action information of ' laugh ', the corresponding gift label is C001, the character virtual gift content of ' laugh can be scooped ' is suitable for the face action information of ' smile ', the corresponding gift label is C002, the character virtual gift content of ' laugh can be suitable for the face action information of ' frown ', and the corresponding gift label is C003.
Optionally, in an embodiment, a gift tag corresponding to the face action information of the anchor is obtained, each virtual gift pattern in the text virtual gift content library is traversed according to the gift tag, a third virtual gift pattern identical to the gift tag of the face action information is extracted from the virtual gift patterns, and the extracted third virtual gift pattern is combined with the second text virtual gift content to generate third text virtual gift content. That is, the third text virtual gift contents include the text virtual gift contents of the scene type information, the text virtual gift contents of the gender information, and the text virtual gift contents of the face action information.
In the method for recommending text virtual gift contents provided by this embodiment, corresponding text virtual gift contents are generated according to at least one of the live broadcast scene type, the anchor gender information, and the anchor face action information of the live broadcast room, so that the recommended text virtual gift contents can meet the personalized requirements of the user. In other embodiments, the user can also select the feature information of one or more live broadcast rooms, set the priority for the feature information of each live broadcast room, recommend the text virtual gift contents in the corresponding proportion according to the priority level, and display the text virtual gift contents on the virtual gift column, so as to further meet the personalized requirements of the user and be beneficial to providing the enthusiasm of the user for gift delivery.
It should be noted that the recommendation method for the text virtual gift contents can be performed every other preset time period in the anchor live broadcast process, for example, the anchor live broadcast lasts 30 minutes, and the recommendation method for the text virtual gift contents provided by the present application is performed every ten minutes, so that the audience client continuously updates the text virtual gift contents in the virtual gift certificate, so that the virtual gift more conforms to the personalized characteristics of the live broadcast room, and the enthusiasm of the user for delivering the gift is improved.
As shown in fig. 8, fig. 8 is a fifth flowchart of a method for recommending text virtual gift contents according to an embodiment, in which matching corresponding text virtual gift contents from the text virtual gift content library in step S120 according to the characteristic information may include the following steps:
s301, obtaining presentation record data of the text virtual gift contents presented by the live broadcast platform user in the set time period.
In this embodiment, the set time period may be a time period set according to the characteristics of the live broadcast service, for example, three days, one week, half a month, and the like. Generally, the more presentation records of the textual virtual gift contents, the more popular the textual virtual gift contents are with the user. The comp record data may include a number of categories of information, such as: identification of the virtual gifts, the quantity, time of presentation, the value of each virtual gift, and the value of the presentation revenue generated by each virtual gift, etc.
S302, sequencing the text virtual gift contents according to the presentation record data, and selecting and recommending the text virtual gift contents from the text virtual gift contents according to the sequencing sequence.
In this embodiment, one or more information categories may be extracted from the presentation record data to sort the text virtual gift contents, for example, the text virtual gift contents may be sorted with "the number of text virtual gift contents" as the only primary key, and the text virtual gift contents sorted in the top twenty may be used as the recommended text virtual gift contents.
For another example, the present profit value of the virtual gift may be calculated by using the "present profit value of the virtual gift" as the main key, for example, by multiplying the unit profit value of the virtual gift by the present amount of the virtual gift to obtain the present profit value of the virtual gift. Further, the virtual gift contents are sorted according to the presentation profit values of the various text virtual gift contents, and optionally, the higher the presentation profit value of the virtual gift is, the more forward the text virtual gift contents are. In this embodiment, the sorting may be performed based on different feature information of the live broadcast room, such as sorting the presentation profit values of the virtual gifts belonging to the same live broadcast scene type, and further, selecting the recommended text virtual gift contents from the text virtual gift contents according to the sorting order, selecting the text virtual gift contents with the presentation profit values located in the top five of the feature information as the recommended text virtual gift contents, and integrating the recommended text virtual gift contents based on different feature information to obtain the recommended text virtual gift content list.
And S303, pushing the recommended character virtual gift content to an initial login user.
The initial login user refers to a user who logs in the live broadcast room for the first time after logging out of the audience client. The server pushes the latest obtained recommended character virtual gift contents or the recommended character virtual gift contents list to the initial login user when the user logs in the live broadcast room, so that the character virtual gift contents in the live broadcast room can be pushed to the user more accurately.
According to the recommendation method of the text virtual gift contents provided by the embodiment, the presentation record data of the text virtual gift contents presented by the live broadcast platform user in the set time period is obtained, the text virtual gift contents are sequenced according to the presentation record data, the recommended text virtual gift contents are selected from the text virtual gift contents according to the sequencing sequence, and the recommended text virtual gift contents are pushed to the initial login user, so that the gift sending tendency of the initial login user is predicted according to the gift sending interest of the live broadcast platform user, and the text virtual gift contents which meet the personalized requirements of the user and the profits are pushed.
A related embodiment of the apparatus for recommending literal virtual gift contents is explained in detail below.
Fig. 9 is a schematic structural diagram of an apparatus for recommending text virtual gift contents according to an embodiment, which is applied to a device for recommending text virtual gift contents, such as a mobile terminal, on which a live application is installed.
Specifically, as shown in fig. 9, the apparatus 100 for recommending text virtual gift contents includes: a gift bar presentation module 110, a gift contents matching module 120, and a gift contents issuing module 130.
The gift certificate display module 110 is configured to receive a display instruction of a virtual gift certificate sent by a client, and the gift content matching module 120 is configured to obtain feature information of a live broadcast room where the client is currently located according to the display instruction, and match corresponding text virtual gift contents from a text virtual gift content library according to the feature information; a gift content issuing module 130, configured to issue the text virtual gift content to the client, so that the client displays the text virtual gift content on a virtual gift bar, and synthesizes a target text virtual gift on a target position of a video image anchor image for rendering display after the virtual gift bar selects the target text virtual gift.
The recommendation device for text virtual gift contents provided in this embodiment receives a display instruction of a virtual gift certificate sent by a client through the gift certificate display module 110; the gift content matching module 120 acquires the characteristic information of the live broadcast room where the client is currently located according to the display instruction, and matches the corresponding text virtual gift content from the text virtual gift content library according to the characteristic information; the gift content issuing module 130 issues the text virtual gift content to the client, and after the virtual gift bar selects the target text virtual gift, the target text virtual gift is synthesized to the target position of the video image anchor image for rendering display, so that the client displays the text virtual gift content on the virtual gift bar, the text virtual gift content is pushed through the personalized characteristics of the live broadcast room, the presenting rate of the pushed virtual gift by the user is improved, and the enthusiasm of the user for presenting the virtual gift to the anchor broadcast is improved.
In an embodiment, the characteristic information includes at least one of a live scene type of a live room, anchor gender information, and anchor face action information.
In one embodiment, the gift content matching module 120 includes: the scene type matching unit is used for acquiring scene type information corresponding to the live broadcast room; and calling a corresponding first virtual gift style from a character virtual gift content library according to the scene type information to generate first character virtual gift content.
In one embodiment, the gift content matching module 120 further includes: the gender information matching unit is used for acquiring gender information of a main broadcasting of the live broadcasting room; and calling a corresponding second virtual gift style from a character virtual gift content library according to the gender information of the anchor, and generating second character virtual gift content according to the second virtual gift style and the first character virtual gift content.
In one embodiment, the gift content matching module 120 further includes: the face action matching unit is used for carrying out face recognition on the anchor and extracting face action information of the anchor; and calling a corresponding third virtual gift style from the character virtual gift content library according to the face action information, and generating third character virtual gift content according to the third virtual gift style and the second character virtual gift content.
In one embodiment, the apparatus 100 for recommending textual virtual gift contents further includes: the gift content recommending module comprises a presentation record acquiring module, a gift content recommending module and a gift content pushing module;
the system comprises a presentation record acquisition module, a presentation recording module and a presentation recording module, wherein the presentation record acquisition module is used for acquiring presentation record data of character virtual gift contents presented by a live broadcast platform user in a set time period; the gift content recommending module is used for sequencing the text virtual gift contents according to the presentation record data and selecting and recommending the text virtual gift contents from the text virtual gift contents according to the sequencing; and the gift content pushing module is used for pushing the recommended text virtual gift content to an initial login user.
In an embodiment, the presentation record data includes a presentation revenue value for the virtual gift;
and the gift content recommending module is used for sequencing according to the present profit value of each character virtual gift content and selecting and recommending the character virtual gift content from the character virtual gift contents according to the sequencing sequence.
In one embodiment, the gift content issuing module includes: a content presentation unit, a gift acquisition unit, and a gift composition unit;
the content display unit is used for determining the content type of the text virtual gift selected on the virtual gift bar by the user and displaying a text content list matched with the content type of the text virtual gift; a gift acquisition unit, configured to acquire a target text content selected from the text content list as a target text virtual gift, and present the target text virtual gift to a target anchor through the live broadcast; and the gift synthesizing unit is used for synthesizing the target character virtual gift to a target position obtained by identifying the video image anchor image for rendering display according to the display template of the character virtual gift issued by the live broadcast room.
When the provided recommendation device for text virtual gift contents executes the recommendation method for text virtual gift contents provided by any embodiment, the recommendation device has corresponding functions and beneficial effects.
The embodiment of the invention also provides recommendation equipment of the character virtual gift content, which comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the program, the recommendation method of the character virtual gift content in any embodiment is realized.
Optionally, the recommendation device for the text virtual gift content may be a mobile terminal, a tablet computer, a server, or the like. When the recommendation device for the text virtual gift contents performs the recommendation method for the text virtual gift contents provided by any one of the embodiments, the recommendation device has corresponding functions and beneficial effects.
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform a method for recommending text virtual gift contents, including:
receiving a display instruction of the virtual gift bar sent by the client;
acquiring characteristic information of a live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information;
and issuing the text virtual gift contents to the client so that the client displays the text virtual gift contents on a virtual gift bar, and synthesizing the target text virtual gift to a target position of a video picture anchor image for rendering display after the virtual gift bar selects the target text virtual gift.
Of course, the storage medium containing the computer-executable instructions provided in the embodiments of the present invention is not limited to the above-mentioned operations of the method for recommending text virtual gift contents, and may also perform related operations in the method for recommending text virtual gift contents provided in any embodiments of the present invention, and has corresponding functions and advantages.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, and the computer software product may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) to execute the method for recommending text virtual gift contents according to any embodiment of the present invention.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least a portion of the steps in the flow chart of the figure may include multiple sub-steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed alternately or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
The foregoing is only a partial embodiment of the present application, and it should be noted that, for those skilled in the art, several modifications and decorations can be made without departing from the principle of the present application, and these modifications and decorations should also be regarded as the protection scope of the present application.
Claims (11)
1. A recommendation method of text virtual gift contents is characterized by comprising the following steps:
receiving a display instruction of the virtual gift bar sent by the client;
acquiring characteristic information of a live broadcast room where the client is located currently according to the display instruction, and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information;
and issuing the text virtual gift contents to the client so that the client displays the text virtual gift contents on a virtual gift bar, and synthesizing the target text virtual gift to a target position of a video picture anchor image for rendering display after the virtual gift bar selects the target text virtual gift.
2. The method of recommending textual virtual gift contents according to claim 1, wherein said characteristic information includes at least one of a live scene type of a live room, anchor gender information, and anchor facial action information.
3. The method of recommending textual virtual gift contents according to claim 2, wherein the step of matching corresponding textual virtual gift contents from a textual virtual gift contents library according to the characteristic information comprises:
acquiring scene type information corresponding to the live broadcast room;
and calling a corresponding first virtual gift style from a character virtual gift content library according to the scene type information to generate first character virtual gift content.
4. The method of recommending textual virtual gift contents of claim 3, further comprising:
acquiring gender information of a main broadcast of the live broadcast room;
and calling a corresponding second virtual gift style from a character virtual gift content library according to the gender information of the anchor, and generating second character virtual gift content according to the second virtual gift style and the first character virtual gift content.
5. The method of recommending textual virtual gift contents of claim 4, further comprising:
carrying out face recognition on the anchor and extracting face action information of the anchor;
and calling a corresponding third virtual gift style from the character virtual gift content library according to the face action information, and generating third character virtual gift content according to the third virtual gift style and the second character virtual gift content.
6. The method of recommending textual virtual gift contents according to claim 1, wherein after the step of matching corresponding textual virtual gift contents from a textual virtual gift contents library according to the characteristic information, further comprising:
acquiring presentation record data of the text virtual gift contents presented by the live broadcast platform user in a set time period;
sorting the text virtual gift contents according to the presentation record data, and selecting and recommending the text virtual gift contents from the text virtual gift contents according to the sorting sequence;
and pushing the recommended text virtual gift content to an initial login user.
7. The method of recommending textual virtual gift contents according to claim 6, wherein said presentation record data includes a presentation profit value of the virtual gift;
the step of sorting the text virtual gift contents according to the presentation record data and selecting and recommending the text virtual gift contents from the text virtual gift contents according to the sorting order comprises the following steps:
and sorting according to the presentation profit values of various virtual gifts, and selecting recommended text virtual gift contents from the text virtual gift contents according to the sorting sequence.
8. The method of claim 1, wherein the step of rendering the target text virtual gift by combining the target text virtual gift at a target position of the video frame anchor image after the virtual gift bar selects the target text virtual gift comprises:
determining the content type of the text virtual gift selected on the virtual gift bar by the user, and displaying a text content list matched with the content type of the text virtual gift;
acquiring target text contents selected from the text content list as target text virtual gifts, and presenting the target text virtual gifts to a target anchor through the live broadcast room;
and synthesizing the target character virtual gift to a target position obtained by identifying a video image anchor image according to a display template of the character virtual gift issued by a live broadcast room, and performing rendering display.
9. A recommendation device for textual virtual gift contents, comprising:
a gift certificate display module for receiving a virtual gift certificate display instruction sent by the client,
the gift content matching module is used for acquiring the characteristic information of the live broadcast room where the client is located currently according to the display instruction and matching corresponding text virtual gift contents from a text virtual gift content library according to the characteristic information;
and the gift content issuing module is used for issuing the text virtual gift content to the client so that the client displays the text virtual gift content on the virtual gift bar, and synthesizing the target text virtual gift to a target position of the video picture anchor image for rendering display after the target text virtual gift is selected on the virtual gift bar.
10. A computer device comprising a memory, a processor and a computer program stored on and executable on the processor, wherein the processor when executing the program performs the steps of a method of recommending textual virtual gift contents according to any one of claims 1 to 8.
11. A storage medium containing computer-executable instructions for performing the steps of the method of recommending textual virtual gift contents according to any one of claims 1 to 8 when executed by a computer processor.
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